Helping content marketers more confidently navigate the world of brand storytelling.

Marketing With Empathy® Podcast Show Notes | Blog

Oct. 26, 2021

What I Learned During Summer Podcast Content Test, episode 45

  After making a strategic decision to pause publishing new podcast content for two months to spend more time with her kids, Sarah tested a repurposing content plan. This episode recaps her learnings (good and bad), implications and …

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Oct. 19, 2021

Blog & Email Storytelling Excellence - M.M.LaFleur, Caitlin Abber, episode 44

M.M.LaFleur’s Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine brand blog. Best-in-class brand storytelling examples you need to know about.   &n…

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Sept. 21, 2021

BTS of TD Bank Stories Site & Podcast - Chad Mitchell, episode 42

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.     TOPICS DISCUSSED DURING THIS PODCAST EPISODE The recently la…

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Sept. 14, 2021

6 Reasons Why Brand Storytelling Is Valuable, episode 41

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six of these reasons in episode 41 of the Marketing With Empathy podcast. Quick factoids you can bring up at work in this short, info-packed episode.  &n…

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Sept. 7, 2021

4 Ways for Better Content Sharing Between Teams, episode 40

Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.   TOPICS DISCUSSED DURING THIS PODCAST EPISODE The multiple meeting formats Sarah…

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Aug. 31, 2021

8 Tips to Keep Your Content Team Engaged During Great Resignation, episode 39

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”.  4 tips for YOUR career + 4 tips for your DIRECT REPORTS.     TOPI…

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Aug. 24, 2021

Storytelling to End Slavery & Human Trafficking - IJM, episode 38

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the victims and drive donor action.     TOPICS DI…

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Aug. 17, 2021

Handwritten Notes Re-imagined for Digital Age - David Wachs, episode 37

You know I’m always coming at you with ideas of how you can better connect with you audience. And, today I’m throwing a bit of a curve ball at you because we’re talking about handwritten notes. And, more specifically, how to reimag…

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Aug. 10, 2021

Embrace the Suck! Vulnerability, Failure & Courage Tips from 3 Experts, episode 36

Being vulnerable can well—let’s just call it like it is—being vulnerable at work and in our personal life can suck. But it can also lead to awesomeness. Which is why the title of today’s show is  Embrace the Suck!  …

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Aug. 3, 2021

Selling Your Brand Story Through Your Employees - Chris Wallace, Innerview, episode 35

How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your internal audience as part of your brand storytelling work?  Do you think about how your internal brand folks influence your extern…

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