You know I’m always coming at you with ideas of how you can better connect with you audience. And, today I’m throwing a bit of a curve ball at you because we’re talking about handwritten notes. And, more specifically, how to reimagine them in the digital age.
TOPICS DISCUSSED DURING THIS PODCAST EPISODE
- The importance of handwritten notes in business
- How to automate handwriting to drive up to 23x more responses from your customers
- How handwritten notes generate returns for brands
- Opportunities to differentiate your brand from the competitors
- Personalization’s role in building more meaningful customer experiences
ABOUT DAVID WACHS
David’s latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration.
Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is helping brands and people connect.
Prior to Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management (Mobile CRM). Cellit developed one of the most robust and widely used mobile marketing platforms in the world, delivering millions of SMS and MMS messages to consumers daily. Cellit was sold to HelloWord (f/k/a ePrize) in January of 2012.
David is also a frequent speaker on marketing technology and has presented for the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by The Wall Street Journal, USA TODAY, Variety, Washington Post and many more. Both Handwrytten and Cellit were on Inc. Magazine’s Inc 500 list of fastest growing companies. David now also writes for Inc. Magazine with his column “Stepping Away from the Day to Day”.
CONNECT WITH DAVID WACHS
Handwrytten: www.handwrytten.com Request free samples by clicking on the “business tab” on the top of page.
On Social: @davidbwachs on Twitter or @handwrytten on Twitter
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ABOUT PODCAST HOST, SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.