Episodes
194
April 16, 2022
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative. This episode is sponsored by NWO.ai Follow Miro Dimitrov on LinkedIn at: https://www.linkedin.com/in/mirodimitrov/ Follow NWO.ai on LinkedIn at: https://www.linkedin.com/company/nwo-ai/ Follow NWO.ai...
193
April 13, 2022
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Follow Mir on LinkedIn at: https://www.linkedin.com/in/mir-zaman-3519852/ Follow Spectrum Brands on LinkedIn a...
192
April 9, 2022
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization. This is the second of a 2-episode sponsor...
191
April 6, 2022
Non-Fungible Tokens with Doodles' Evan Keast
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain. Follow Evan on LinkedIn at: https://www.linkedin.com/in/evankeast/ Follow Doodles on LinkedIn at: https://www.linkedin.com/company/doodlesllc/ Follow Doodles online at: https://doodle...
190
April 2, 2022
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
The CPG Guys, Sri & PVSB, are joined in this episode by: Dave Young, VP of CPG Partnerships at Shipt Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes. Follow Cr...
189
March 30, 2022
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education. Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/ Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ Follow The DSI online at: https://www.digitalshelfinstitute.org/ ...
188
March 26, 2022
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi
The CPG Guys, Sri & PVSB, are joined in this episode by: Frank Cervi: Senior Vice President Supply Chain Strategy and Transformation at Mondelēz International Mayur Rustagi: Co-Founder and CTO at Sigmoid This episode is sponsored by Sigmoid. Follow Sigmoid online at: https://www.sigmoid.com/ Follow Sigmoid on LinkedIn at: https://www.linkedin.com/company/sigmoid-analytics/ Follow Sigmoid on Instagram at: http://instagram.com/sigmoidinc Follow Mayur on LinkedIn at: https://www.linkedi...
187
March 23, 2022
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris
The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey. Follow Candace on LinkedIn at: https://www.linkedin.com/in/candacevictoria/ Follow MYAVANA on LinkedIn at: https://www.linkedin.com/company/myavana/ Follow MYAVANA online at: http://myavana.com Candace answers these questions: 1) Take us thro...
186
March 19, 2022
Responsive Dynamic Personalization with Clorox's Patty Descamps & Aki's Risa Crandall
The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. This episode is sponsored by Aki Technologies. Follow Aki Technologies online at: http://a.ki Follow Aki Technologies on LinkedIn at: https://www.linked...
Guest: Risa Crandall
185
March 14, 2022
3P Marketplace Mechanics with Walmart's Matthew Smith
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: http://marketplace.walmart.com Le...
Guest: Matthew Smith
184
March 12, 2022
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider
The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity. ...
183
March 9, 2022
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Turner Broadcasting, Warner Media, Walt Dis...
182
March 5, 2022
Zero Party Data Capture at Scale with Jebbit's Tom Coburn
The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant infor...
181
March 2, 2022
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results. This episode is brought to through a partnership with Amazon. Follow Ru Vallury on LinkedIn at: https://www.linkedin.com/in/ru-vallury-80825a...
180
Feb. 26, 2022
The State of Retail Media with Skai's Nich Weinheimer
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift. This episode is sponsored by Skai. Follow Nich Weinheimer on LinkedI...
179
Feb. 23, 2022
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley
The CPG Guys, PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body. Follow Tyler Dooley on LinkedIn at: https://www.linkedin.com/in/tyler-dooley-a62317125/ Follow Wakeup Water on LinkedIn at: https://www.linkedin.com/company/wakeupwater/ Follow Wakeup Water online at: https://drinkwakeupwater.com/ Tyler answers these questions: 1) Your story ...
178
Feb. 19, 2022
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua
The CPG Guys, PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake. This episode is sponsored by NCSolutions Follow Patrick Roman Gut on LinkedIn at: https://www.linkedin.com/in/patrickromangut/ Follow Rosemary Hua on Linke...
177
Feb. 16, 2022
Advancing All Women with NextUp's Sarah Alter
The CPG Guys, PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business Follow Sarah Alter on LinkedIn at: https://www.linkedin.com/in/sarah-alter-7492465/ Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/ Follow NextUp online at: http://www.nextupisnow.org Sarah answers these questions: 1) I mentioned that NextUp was a creation of thought le...
176
Feb. 12, 2022
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach
The CPG Guys, PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle. This episode is sponsored by Syndigo. Follow Mark Detelich on LinkedIn at: https://www.linkedin.com/in/mark-detelich-5537714 Follow Pat Niersbach o...
175
Feb. 9, 2022
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp
The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes. Follow Mike Harp on LinkedIn at: https://www.linkedin.com/in/mikeharp/ Follow Gopuff on LinkedIn at: https://www.linkedin.com/company/gopuff/ Learn about the Gopuff ad platform at: http://gopuff.com/go/ads Mike answers these questions: 1) Before we dive into the more detailed questions,...
174
Feb. 2, 2022
Marketing to Foodie "Localvores" with Here Here Market's Disha Gulati
The CPG Guys, PVSB are joined in this episode by Disha Gulati, Founder & CEO of Here Here Market, a hyper-local hospitality marketplace helping create memorable food and beverage experiences and curated e-commerce solutions. Its mission is to democratize industry access and opportunity by connecting local talent directly with consumers. Follow Disha Gulati on LinkedIn at: https://www.linkedin.com/in/disha-gulati Follow Here Here Market on LinkedIn at: https://www.linkedin.com/company/hereheremk...
173
Jan. 31, 2022
Retailer Preference Index with dunnhumby's Grant Steadman & Eric Karlson
The CPG Guys, PVSB are joined in this episode by Grant Steadman, North America President & Eric Karlson, Director of Strategy & Insights at dunnhumby, the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Follow Grant Steadman on LinkedIn at: https://www.linkedin.com/in/grantsteadman/ Follow Eric Karlson on LinkedIn at: https://www.linkedin.com/in/erickarlson/ Follow dunnhumby on LinkedIn at: https://www.linkedin.co...
172
Jan. 29, 2022
Last Mile Adoption of Analytics with Tredence's Jason Villano & Kash Kasinarasimhan
The CPG Guys, PVSB and Sri are joined in this episode by Jason Villano, Global Head of CPG strategy, and Kash Kasinarasimhan, Principal for CPG Strategy at Tredence, a provider of AI consulting & advanced prescriptive analytics that harmonizes data and humanizes experience to help companies efficiently accelerate their smart investments in AI. This is the first in a 2-episode partnership with Tredence. Follow Jason Villano on LinkedIn at: https://www.linkedin.com/in/jasonvillano/ Follow Kash...
171
Jan. 26, 2022
Building Equity & Prosperity Through Diversity Hiring with Hue's Fahad Khawaja
The CPG Guys, Sri & PVSB, are joined in this episode by Fahad Khawaja, President & CMO of Hue, a social impact organization that exists to build equity and prosperity, for the health and wealth of our communities. They aim to amplify the voices of people of color in marketing, to increase our visibility, and to pave a path to help us all rise. Follow Fahad Khawaja on LinkedIn at: https://www.linkedin.com/in/fahadhk/ Follow Fahad on Twitter at: https://twitter.com/Fahad_Future Follow Hue on Li...