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May 25, 2022

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by:

  • Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group
  • Erin Dye Lastra, Sr Director of Business Development at Criteo

This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes.

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Katie & Erin answer these questions:

1) Katie, walk us through your pivotal career moments that got you here as a leader for Walgreens retail media?
2) Please frame out the partnership between Criteo and walgreens. What specific services and solutions does criteo offer brands through the walgreens platform?
3) How do you partner with clients to measure and monitor ROI - take us through how its done at Walgreens?
4) Please share some of the key stats around size of audience that walgreens can share with brands to drive audience and engagement when they partner with you.
5) How is re targeting shaping up these days given all the constraints on cookies and privacy? What is criteo’s offering in this space and is it critical for full funnel attribution?
6) When you connect with a platform like criteo what specific experiences are unlocked for brands through the partnership? What does a brand need to succeed?
7) WAG has now been out over a year. What is the industry asking you for and what are you seeking to deliver in the near future?
8) Whats next for criteo? What areas are there capability developments going on? What should your clients and prospects look forward to?

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