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April 13, 2022

From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman

From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman

The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control
products, and personal insect repellents.

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Mir answers these questions:

1) What a career from NASA and aerospace to Amazon merchant and ads to Spectrum brands. Take us through the journey and how you got here.
2) What is your role today as a commercial leader? What teams do you work with and what partnerships do you establish internally?
3) Let’s talk Omnichannel and your Amazon learnings. Is Omnichannel the only way to forward and what such capabilities would you build and recommend for brands these days ?
4) You spent time with Amazon ads - what is the importance of retail media and can a brand realistically grow on platforms without it - what is the tactic you would recommend as best or must have?
5) How are you bringing Omnichannel thinking to spectrum brands - how are you coaching business leaders on content, reviews, DTC?
6) What about assortment? Is it homogeneous across platforms? Do they need to be specific for online vs offline? What about price pack architecture? Is that the way for ecommerce ?
7) Let’s talk revenue optimization, supply chain in these days they go hand in hand. What skills I’m these areas are the ones for today? How do they intersect?
8) Here on the show we always ask our guests to look forward to the future forward. What does Mir Zaman see for the CPG industry as his prediction?

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