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April 2, 2022

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by:

  • Dave Young, VP of CPG Partnerships at Shipt
  • Erin Dye Lastra, Sr Director of Business Development at Criteo

This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes.

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Dave & Erin answer these questions:

1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work?
2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery?
3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success? 
4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful?  How is Criteo helping with this expansion?
5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt?
6) Erin - What are brands asking of you, how do they typically view you within their media toolkit?  Is it all data?
7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers?
8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?

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