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Dec. 15, 2021

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

Slinging Suds on the Internet with MolsonCoors’ Sara Goucher

The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Saint Archer Gold, Leinenkugel’s, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made.

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Sara answers these questions:

1)  What are the core activities that your team supports at MolsonCoors and how do you interface with sales, marketing & distribution, navigating a matrixed organization?
2) Would you tell us about “Tied House Laws” and the “Three Tier System” to ground our audience in how you navigate your operations?  
3) How do Tied House laws impact your ability to engage with different types of clients, specifically around retail media when dealing with Walmart Connect & Kroger Precision Marketing vs. Instacart Ads or Drizly Ads which are managed by marketplaces?  
4) What are the levers that you are able to use to have a material impact on consumer engagement at Molson Coors and what are the outcomes you are able to measure? 
5) Are retailers sufficiently prioritizing the importance of adult beverage as a category contributor and how are you able to elevate the focus retailers should be putting against your category?
6) What do you see as  the link between eCommerce and in-store sales? How does eCommerce influence in-store sales and how does your team support this?  
7) How does content contribute to the digital shelf experience and how you determine where to invest against content?  
8) What are some of the most meaningful insights you can share with us about behavior changes in alc bev retail since the beginning of the pandemic and how are these influencing your business decisions?  
9) How does UGC play into MCBC's content strategy?

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