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Sept. 7, 2022

Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach

Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach

The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture.

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Chris answers these questions:

1) Please share with us an overview of your professional journey and what were a few pivotal points in terms of skills you were able to build or responsibilities that challenged you, leading to where you are now?
2) Let’s find out what keeps you up at night, professionally speaking. I’m thinking one of those things is based in Seattle. How is the Amazon ecosystem disrupting the value equation for consumers & brands?
3) What are Amazon’s real profit centers and how are they using them to  invest in other channels they seek to dominate?
4) Amazon is heavily investing in owning the customer journey end-to-end? Can you expand on this and highlight where you think they are succeeding?
5) How are Amazon’s competitors responding and how are they leaning on suppliers to “fund the journey” via “extracting more value” for their consumers?
6) How does the bifurcation of consumer incomes affect your business?
7) How is Bayer focused on delivering value to the shopper either directly or through retail customers and how does measurement drive the allocation?
8) Bayer is a partner in the Fetch Rewards mobile loyalty platform. What are some of the features that intrigued Bayer to enter this ecosystem and how does that overlay with some of your other national consumer engagement mechanisms?

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