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Nov. 26, 2022

"You Should Smile More" Part I with the Band of Sisters Cie Nicholson & Lori Tauber Marcus

Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.

To learn more about The Band of Sisters, visit:
To purchase “You Should Smile More” visit:
To Follow Cie Nicholson on LinkedIn visit:
To follow Lori Tauber Marcus on LinkedIn visit:

Cie & Lori answer these questions:
1) You’ve structured the book into sections that identify spheres where gender inequality often runs amok for professional women and then you provide recommendations on how three different archetypes might respond to these situations. What are each of the three archetypes and their important to addressing these issues?
2) Your book includes a great deal of research supporting your arguments. How did you go about sourcing all of this rich academic material and how did you divide up the responsibilities between each of the contributing authors?
3) While we can’t cover each of the components in each section of the book, we’ll give our audience a flavor of why the book is so important in identifying areas where the inequity exists. With each of these, we’d love you to frame the issue and share how you recommend each archetype address a solution. Let’s start with language. How and why is gender-biased wording, particularly casual language, an unacknowledged way a company maintains institutional inequality?
4) Why does the term used in the name of your book “you should smile more” really not come from a constructive place?
5) Why and how are men disproportionately given credit for great ideas?
6) Should women break into conversations or invite themselves to social events where they were not originally invited?
7) Why should women know their worth and how should they use that knowledge to advance?
8) How does “counting the room” increase the likelihood of success in driving DEI objectives?

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Cie NicholsonProfile Photo

Cie Nicholson

Author - “You Should Smile More”

Cie Nicholson is an investor, and advisor to a number of start-up companies, a speaker, and a founding member of “The Band of Sisters” after spending 11 years at PepsiCo in marketing positions, including Chief Marketing Officer, Pepsi-Cola N.A. After PepsiCo, she served as EVP and CMO of Equinox, SVP and CMO of Softcard (fintech start-up acquired by Google).
She presently serves as public board director for Selective Insurance and also served as a private board member for Heartland Food Group and the ANA (Association of National Advertisers).
Cie earned her BS at the University of Illinois and her MBA at Indiana University.
Cie lives in NYC however she is on a 20 year quest (2015-2035) to do handstands all over the world

Lori Tauber MarcusProfile Photo

Lori Tauber Marcus

Author - “You Should Smile More”

Lori Tauber Marcus is a corporate board director, executive coach, and founding member of “The “Band of Sisters” after spending 24 years at PepsiCo in multiple roles, including Senior Vice President, Marketing Activation. After PepsiCo, she served as SVP, CMO of The Children’s Place Retail Stores, EVP, Chief Global Brand & Product Officer at Keurig Green Mountain, and Interim Global CMO, Peloton Interactive. She also served for several years as the leader of the direct-to-patient workstream at Harvard Business School’s Kraft Precision Medicine Accelerator.
Lori also has significant Board experience and presently sits on the boards of Fresh Del Monte Produce and 24-Hour Fitness.
She earned her BS from the Wharton School of Business at the University of Pennsylvania.
Lori lives in CT and is a health and fitness nut. You can find her most mornings riding her Peloton bike at the crack of dawn.