Episodes
Retail Media Loyalty Personalization Shoppable Media Brand Marketing Digital Shelf UGC Retail Metaverse Analytics Omnichannel Content Direct to Consumer Marketplaces Sampling Adult Beverages NFT DEI ESG Sustainability eCommerce Generative AI Supply Chain Shark Tank Leadership AlcBev Whitney DOOH Instore AI Social Commerce TikTok ERP Streaming TV Influencers Influencers
256
Jan. 14, 2023
Retail Media Live from CES with Walmart Connect's Kara Rousseau
The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer. Follow Kara Rousseau on LinkedIn at: https://www.linkedin.com/in/kara-rousseau/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ Follow Walmart Connect online at: https://walmartconnect.com/ Kara answers these questions: 1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of download...
255
Jan. 11, 2023
Bev Alc Retail Media with Drizly's Amit Patel
The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world's largest alcohol marketplace and the best way to shop beer, wine and spirits. Follow Amit Patel on LinkedIn at: https://www.linkedin.com/in/patelaa/ Follow Drizly on LinkedIn at: https://www.linkedin.com/company/drizly/ Follow Drizly Ads online at: https://ads.drizly.com/ Amit answers these questions: 1) Please provide us with an understanding of your career, focusing on important experien...
254
Jan. 7, 2023
Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andrejko
The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to invest, innovate, or grow in the consumer ecosystem identify emerging opportunities. Follow Kathy Slowinski on LinkedIn at: https://www.linkedin.com/in/kslowinski/ Follow Erik Andrejko on LinkedIn at: https://www.linkedin.com/in/erik-andrejko-0900a51b/ Follow Helio on Linked...
253
Jan. 3, 2023
We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy! Bryan & Sri undertake a 2022 retrospective! CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPG...
252
Dec. 29, 2022
Funding for Growth in a Downturn Economy with Clearco's Ray Cao
The CPG Guys are joined in this episode by Ray Cao, Advisor to Founders at Clearco, the world’s largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free. Follow Ray on LinkedIn at: https://www.linkedin.com/in/raycao/ Follow Clearco on LinkedIn at: https://www.linkedin.com/company/getclearco/ Follow Clearco online at: https://clear.co/ Ray answers these questions: 1) You have such a plethora of experiences beginning as an engineer by training, trading at B...
251
Dec. 25, 2022
The 2022 OMNIES Awards
The CPG Guys Present the 2022 OMNIES Awards featuring: Andrea Leigh from Allume Group Melissa Burdick from Pacvue Bryan Gildenberg from Confluencer Commerce Peter V.S. Bond from Fetch Sri Rajagopalan is the episode emcee. The following award categories are discussed: * Best Retail UX * Best Shoppable Media Experience * Best New Commerce Experience * Best Retailer Mobile App * Best Omnichannel Insights Provider * Most Innovative Marketplace * Most Innovative CPG * Best Omnichannel Retailer * R...
250
Dec. 21, 2022
Home Improvement Retail Media with Lowe's One Roof Media Network's Abi Subramanian
The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe's One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe's customer data, real-time shopping trends, and proven marketing expertise. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Lowe's on LinkedIn at: https://www.linkedin.com/company/lowe's-home-improvement/ Follow Lowe's One Roof Media Network online at: https://lowesone...
249
Dec. 17, 2022
Consumption-Based Forecasting & Planning with SAS's Charles Chase
The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. This episode is sponsored by SAS. Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/ Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/ Follow SAS online at: http://SAS...
248
Dec. 14, 2022
Omnichannel Center Store Merchandising with The Giant Company's Parag Shah
The CPG Guys, PVSB and Sri are joined in this episode by Parag Shah, Vice President of Center Store Merchandising & Omnichannel Growth for The Giant Company, a division of Ahold Delhaize with nearly 200 stores operating in PA, NJ, VA, MD & WV. Follow Parag Shah on LinkedIn at: https://www.linkedin.com/in/paragshahmba/ Follow The Giant Company on LinkedIn at: https://www.linkedin.com/company/the-giant-company/ Follow The Giant Company online at: https://giantfoodstores.com/ Parag answers these ...
247
Dec. 7, 2022
Building Omnichannel Shopper Marketing Capabilities from the Ground Up with Pernod Ricard's Chris Hurley
The CPG Guys, PVSB and Sri are joined in this episode by Chris Hurley, Vice President of Channel & Shopper Marketing at Pernod Ricard, a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organization in the world. The Group represents 240 premium brands available in more than 160 countries. Follow Chris Hurley on LinkedIn at: https://www.linkedin.com/in/chris-hurley-7b02047/ Follow Pernod Ricard on LinkedIn at: https://www.linkedin.com/company/pernod...
Guest: Chris Hurley
246
Dec. 3, 2022
Disparate Data Integration in a Privacy-Focused World with PepsiCo's Greg Carr and Habu's Matt Kilmartin
The CPG Guys, PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners. Follow Greg on LinkedIn at: https://www.linkedin.com/in/carrgreg/ Follow Matt Kilmartin on LinkedIn at: https://www.linkedin.com/in/ma...
Guests: Matt Kilmartin , Greg Carr
245
Nov. 26, 2022
"You Should Smile More" Part I with the Band of Sisters Cie Nicholson & Lori Tauber Marcus
Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey. To learn more about The Band of Sisters, visit: http://thebandofsisters.com To purchase “You Should Smile More” visit: https://a.co/d...
Guests: Cie Nicholson , Lori Tauber Marcus
244
Nov. 23, 2022
Building Omnichannel Digital Prowess with Church & Dwight's Surabhi Pokhriyal
The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digitl Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®. Follow Surabhi Pokhriyal on LinkedIn at: https://www.linkedin.com/in/surabhi-pokhriyal-44bb3b1/ Follow Church & Dwight o...
Guest: Surabhi Pokhriyal
243
Nov. 19, 2022
Retail Media Revolution with Albertsons Media Collective's Kristi Argyilan
The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Kristi Argyilan on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvu...
Guest: Kristi Argyilan
242
Nov. 16, 2022
Mobility Media Network with Uber advertising's Megan Ramm
The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan Ramm on LinkedIn at: https://www.linkedin.com/in/meganpetrie/ Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/ Follow Uber advertising online at: https://www.uber.com/us/en/advertising/ Megan answers these questions: 1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. ...
Guest: Megan Ramm
241
Nov. 12, 2022
What Happens in Vegas... with Andrea Leigh, Melissa Burdick, Risa Crandall & Jennifer Silverberg
The CPG Guys, Sri & PVSB, are joined in this episode by the co-hosts of the Fresh Four (Andrea Leigh & Melissa Burdick) and the CPG Scoop (Risa Crandall & Jennifer Silverberg). The episode was recorded at the Groceryshop conference in Las Vegas. We engage in a wide-ranging conversation about Digital Leadership in CPG/Retail. Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa Burdick on LinkedIn at: https://www.linkedin.com/in/melissaburdick/ Follow Ris...
240
Nov. 9, 2022
Building High-Performance Teams in an Omnichannel World with Colgate-Palmolive's Diana Haussling
The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Consumer Experience & Growth at Colgate-Palmolive Company. Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.com Find Co by Colgate brand products at https://co.colgate.com/ Find Hello brand products at https://www.hello-products.com/ Find Tom's of Maine brand products at https://www.tomsofmaine.com/ Diana answers...
239
Nov. 5, 2022
Brand Growth & Profit Acceleration with Market Performance Group’s Rhonda Johnson, Lisa Kent & Rachel Tetreault
The CPG Guys, PVSB and Sri are joined in this episode by Rhonda Johnson, Lisa Ken & Rachel Tetreault from Market Performance Group, an innovative company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability. This episode is sponsored by Market Performance Group. Follow Rhonda Johnson on LinkedIn at: https://www.linkedin.com/in/rhonda-johnson-96a3a35/ Follow Lisa Kent on LinkedIn at: https://www.linkedin.com/in/lisabkent/ ...
238
Nov. 2, 2022
Building Baskets Through Shoppable Recipes with Grocery Shopii's Katie Hotze
The CPG Guys Sri & PVSB are joined in this episode by Katie Hotze, the founder & CEO of Grocery Shopii, a white label application that adds personalized meal planning directly into a grocer’s e-commerce platform. Follow Katie Hotze on LinkedIn at: https://www.linkedin.com/in/katie-hotze/ See Katie's episode of "Unicorn Hunters" at: https://unicornhunters.com/grocery-shopii/ Follow Grocery Shopii on LinkedIn at: https://www.linkedin.com/company/groceryshopii/ Follow Grocery Shopii online at: http://groceryshopii.com
237
Oct. 31, 2022
How to Win in 3P at Scale with Walmart Marketplace's Matthew Smith
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer. Follow Matthew on LinkedIn at: https://www.linkedin.com/in/matasmit Follow Walmart Marketplace on LinkedIn at: https://www.linkedin.com/company/walmart-marketplace/ Follow Walmart Marketplace online at: http://marketplace.walmart.com Le...
236
Oct. 29, 2022
Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick
A deep dive into the Sam’s Club Member Access Platform (MAP) retail media solution with Sam’s Club’s Austin Leonard and Pacvue’s Melissa Burdick
Guests: Melissa Burdick , Austin Leonard
235
Oct. 24, 2022
Upskilling your Workforce for eCommerce with Allume Group's Andrea K. Leigh
The CPG Guys, Sri ais joined in this episode by Andrea K. Leigh, co-host of the Fresh Four and Founder & CEO of Allume Group, the first eCommerce knowledge network. Their mission is to equip brands and those who work with them with the information and skills they need to be successful online. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/about/ Follow Allume Group online at: https://allume...
234
Oct. 18, 2022
Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt
The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Claire Wyatt on LinkedIn at: https://www.linkedin.com/in/clairewyatt/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Claire answers these question...
Guest: Claire Wyatt
233
Oct. 8, 2022
Scaling a Consumer Engagement Platform with Fetch's Wes Schroll
The CPG Guys, PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users. This episode was recorded at the 2022 Groceryshop conference in Las Vegas, NV Follow Wes Schroll on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/ Follow Fetch on LinkedIn at: https://www.linkedin.com/company/fetch-rewards Follow Fetch online at: http://partners.fetchrewards.com Wes a...