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The CPG Guys

Episodes

July 20, 2020

Mastering Selling on Amazon with Pharmapack's Aisha Khan

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this without disturbing the equ...

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July 17, 2020

Building Female-Focused Brands with Krista Karpan

Ever thought about Milking your media? That’s how Sri and Peter 's conversation with the CEO of Milked Media Krista Karpan started. Some takeaways : 1. Career paths are no longer linear 2. She’s worked with Randi Zuckerberg 3...

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July 13, 2020

Customer Data Science with dunnhumby's José Luis-Gomes

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby We discussed various topics : 1.) The mission of #dunnhumby 2.) What has the pandemic done to shopper behavior...

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July 6, 2020

Talking Shop with Anil Aggarwal

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbrands to #omnichannelretail t...

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July 1, 2020

Bryan Gildenberg Part VI of VI Predictions

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go forward with Peter & Sri ...

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June 29, 2020

Bryan Gildenberg Part V of VI Media 2020

They're back. In this episode 5 of 6, Peter , Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led by search changed who …

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June 24, 2020

Bryan Gildenberg Part IV of VI Brand Transformation

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded? We...

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June 22, 2020

Bryan Gildenberg Part III of VI Retail Transformation

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part III - Shopper-Centric Retail Transformation...

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June 17, 2020

Bryan Gildenberg Part II of VI Amazon Transformation

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part II - Amazon's Role in Omnichannel Transform...

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June 15, 2020

Bryan Gildenberg Part I of VI The Omnichannel Shopper

Sri and PVSB speak with Bryan Gildenberg , SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb Part I - The Omnichannel Shopper Questions answe...

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June 10, 2020

Amazon 3P Marketplace

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform. Questions answered: Describe 3P m...

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June 9, 2020

Omnichannel eCommerce "Black Swan" Event

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't b...

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June 9, 2020

The Perfect Product Page

As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V....

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June 9, 2020

Monitoring Brand Reputation with 1440's Jon Jessup

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerce What can you really do t...

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June 9, 2020

The Amazon Dilemma

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled br...

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June 8, 2020

Trust & Authenticity

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratin...

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