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The CPG Guys

Episodes

Nov. 2, 2020

Amazon Readiness with OrcaPacific's John Ghiorso

The CPG Guys Sri & PVSB are joined this week by John Ghiorso , founder & CEO of OrcaPacific , a MightyHive company, Questions explored: “Why do brands selling on Amazon seek the assistance of a consultancy like Orca Pacific …

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Nov. 1, 2020

Profitability Part 5 - eCommerce Trade Allowances

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks. For the. companion material, please visit http://cpgguys.com CPGGUYS LLC expressly discl...

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Oct. 28, 2020

Omnichannel Transformation with Walmart's Whitney Cooper

The CPG Guys Sri & PVSB welcome Whitney Cooper , Director of Omnichannel Transformation & Acceleration at Walmart . To learn more about Walmart Media Group brand solutions, visit walmartmedia.com To find our content, please v...

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Oct. 26, 2020

eCommerce Insights with J&J's Cristina Marinucci

The CPG Guys Sri & PVSB are joined by Cristina Marinucci , NA Head of eCommerce Insights for Johnson & Johnson consumer goods. Questions covered in the discussion Your career has intersected several brands and analytics compa...

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Oct. 23, 2020

Profitability Part 4 - DTC eCommerce

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC. Topics covered include: The types of DTC eCommerce The ‘hot issues top of mind’ Margins and DTC How to approach...

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Oct. 21, 2020

Owning Leadership with Catherine Roggero-Lovisi

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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Oct. 19, 2020

The Power of Engaging Packaging with SGSco’s Hollie Gonzales & Rob Mc…

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use t...

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Oct. 16, 2020

Profitability Part 3 - eCommerce & Media

Part 3 in a 5 part eCommerce profitability series CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indivi...

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Oct. 14, 2020

Where Shoppers are Going with Wendy Liebmann from WSL Strategic Retail

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann , CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop. The three retail/CPG industry thought leaders explore a...

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Oct. 12, 2020

Alcohol eCommerce with Drizly's Cathy Lewenberg

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly , the alcohol delivery eCommerce marketplace Topics discussed: After a successful run leading omnichannel digital at CVS Health, a Fortune 5 company, you dec...

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Oct. 9, 2020

Profitability Part 2 - eCommerce Supply Chain

Sri & Peter explore the supply chain components of eCommerce CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of...

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Oct. 7, 2020

Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerRe…

Carol Krakowski , Director of Insights at PowerReviews , joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are...

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Oct. 5, 2020

Entrepreneurial Passion with Gia Cyrier from Twenty20

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, ...

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Oct. 2, 2020

Profitability Part 1 - The Econometrics of eCommerce

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma. Companion documents may be found on http://CPGguys.com ...

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Sept. 28, 2020

Rewarding Shoppers for Brand Loyalty with Pat Burke from Fetch Rewards

The CPG Guys Sri & PVSB are joined by Patrick Burke , Chief Revenue Officer at Fetch Rewards , a mobile app-based brand-building loyalty platform. In this episode, we cover the following topics with Patrick: Where does Fetch ...

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Sept. 21, 2020

Mastering Omnichannel Perishables with Bimbo Bakeries' Omar Haque

The CPG Guys Sri & PVSB are joined by Omar Haque , VP of eCommerce for the Acelerada business unit of Grupo Bimbo's Bimbo Bakeries USA division. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any ...

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Sept. 14, 2020

Instacart Advertising with Josh Rider

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. Questions answered by Josh include: The pandemic radi...

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Sept. 8, 2020

Successful Selling on Amazon with Kiri Masters

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters , Founder of Bobsled Marketing , an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast. Topics covered include: What really is …

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Sept. 4, 2020

Balance of Year '20 Outlook with Chris Perry

Chris Perry returns to the podcast for a second guest-host engagement, joining Sri Rajagopalan as they explore what the rest of 2020 has in store for the omnichannel commerce world. www.cpgguys.com CPGGUYS LLC expressly discl...

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Aug. 31, 2020

In-Store Engagement with Ecrebo's David Buckingham

Peter is joined by guest co-host Chris Perry , co-founder of FirstMovr , as they interview David Buckingham , CEO of Ercebo , a consumer engagement platform that leverages register receipts to deliver real-time personalized o...

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Aug. 24, 2020

Marketing Asset Management with Coca-Cola's John Mount

The CPG Guys , Sri and PVSB , are joined by John Mount , VP of Sports Marketing and Regional Assets at the Coca-Cola Company . Topics discuss include: Why move from sales to marketing? In 2018, he assumed responsibility …

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Aug. 19, 2020

The Current State of Retail

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world. Walmart quarterly earning release and Wall Street's unexpected reaction Is Amazon still the odds-on favorite to win in eCommerce? ...

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Aug. 13, 2020

Operational Excellence with Emerson Group's Anu Bliss

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages ar...

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Aug. 10, 2020

eCommerce Talent with Suzanne Crettol

Sri & Peter welcome Suzanne Crettol to the podcast CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any indiv...

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