555. Smarter Podcast Marketing with AI and Social Media

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Marc Ronick: Good morning,

podcasters.

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Today is Thursday, july 23 2026
and today Smarter
Podcast

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Marketing with Eddie Garrison,
who shows you exactly
what to

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post between episodes, how to
use AI without sounding


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robotic, and how to turn your
content into business growth.


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So, if you're listening live on
Clubhouse, hit the share button

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00:00:28,839 --> 00:00:31,515
top right hand side of the
screen and share it however


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Clubhouse lets you.
And if you're catching us via

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podcast,
YouTube, etc. please
share this episode with a fellow

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00:00:37,919 --> 00:00:40,935
podcaster.

And now, give me about 30

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seconds, and we'll get things

rolling.

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Thanks for being here.
The podcasting morning show is


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powered by Ironick Media,
helping podcasters launch,


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polish, and grow great shows,
and by Content creators'


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accountant helping creators
build real business behind their

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content.
Good morning again, podcasting

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morning show.
Thank
you so much for being

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here.
I am your host, Mark Ronick, and

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currently on stage with me we
have Ralphie Step, BC Babbles,


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DR Fay, Phil Better, Sid
Meadows, and also from the


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audience Dan Schultz has joined
us once again.

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Great having you
up here as
well, Dan, and we also have our

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guest here today,
Eddie
Garrison, who we will get to

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officially here in just a

moment.

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Did I get everybody?
I think I did.

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Okay, good.
And if
you want to learn more

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about all those people, go to

podcastingmorningshow.com/people

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and you can click on each member

of the team and learn a little

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bit more about them and how to

connect with them, and also want

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to just remind you: Tuesday we

are back eight a.m.

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Eastern, and Tuesday we will be
evaluating
another community

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members podcast, and it's
actually Nikki
who has just

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joined us on stage here, KA Tide
Tutoring.

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So we
will break down her
podcast, talk about what we can

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learn
from it.
We'll help her if there's

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opportunity to improve
it.
We will share some thoughts

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around that.
We would love to
have you join

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us.
So join us over at


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podcastingmarningshow.com/slash
join us.

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Okay, so let's do this.

Eddie Garrison is a marketing

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strategist, a speaker, a

corporate trainer, and the host

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of the Modern Marketer.
He helps
businesses turn

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scattered marketing into
predictable
growth through

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stronger messaging, smarter
systems, and
measurable

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strategy.
He's also one of the speakers at

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Empowered
Podcasting Three
this August, and Eddie's

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connection to the
morning show
began when he generously helped

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Dr. I think it
was over the
weekend answer some questions

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about social media and
social
media managers.

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Today we're building on that

conversation, giving podcasters

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practical ways to improve their
social media and use AI more

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effectively.
So Eddie, first,
good morning

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to you, sir.
Eddie Garrison: Yeah, good


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morning.
Thank you for so much for having

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me today, guys.
Marc Ronick: Yeah, love that


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you're here.
Love supporting fellow community

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members,
especially the
empowered podcasting community.

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So cool
that you're going to
be a part of that for the first

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time this
year.
And Eddie Garrison: yeah, I'm


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looking forward to heading into
Charlotte next month.

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It's going
to be good.
Marc Ronick: Yeah, yeah, and I


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know you and Rich are planning
lots of partying.

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I've seen on
social media
while you're there.

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Eddie Garrison: Business gets

done at the bar.

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That's right, right.
Marc Ronick: That's right,


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absolutely.
So, Eddie, when we talked about

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you joining, and
and you, we
talked about this very last

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minute.
So, thank you
for joining last

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minute.
You told me that you've been

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using
AI since people were
calling it machine learning,

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Eddie Garrison: correct.
Marc Ronick: What were you doing

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with it back then, and when
did you realize this technology

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would eventually affect nearly
every part of marketing, and for

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that matter, every part of our
lives?

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Eddie Garrison: Yeah, you know.


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So my interest really piqued on
AI, you know, while it was


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really called machine learning,
and understand how technology


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could use data to identify
patterns, you know, predict


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behavior, and make marketing
just more intelligent and maybe

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a little bit easier for us just
dumb marketers to understand of

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how to persuade strangers to
spend money at businesses that


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we don't own.
But what's been fascinating,

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really, is just
watching how
AI has moved from something

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largely happening
behind the
scenes to something that almost

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anyone can interact
with.
You know, for a lot of years,

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marketers were already
using
forms of AI.

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You know, was called machine
learning and
advertising,

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customer segmentation, dynamic
pricing,
predictive analytics,

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and automation in a little bit.
But
generative AI really

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changed the accessibility.
Of it all, you
know that that

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background shapes how I approach
AI today because
I don't look

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at it as simply as a content
generation tool.

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I
look at it as a total
system.

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You know, so the question really

isn't what can Chat GPT write

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for me.
The better question is


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something along the lines of
where can AI improve the way


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that I research, think, create,
distribute, analyze, and make


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decisions.
So you know that distinction is

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very important
because AI is
incredibly powerful, but it

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amplifies what
you give it.
If your strategy is unclear, AI

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is going to help.
Is
AI can help you create

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unclear marketing much faster.
So the
foundation really still

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matters at its core.
Fascinating.

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Okay,
so you know a lot of
people in all sorts of

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businesses and or
industries,
including marketing, are

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concerned about AI.
You
know, taking over and

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taking over our jobs or what
have you.


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What marketing skill do you
think will become more valuable

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as AI makes content faster and
easier to produce.

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It really
comes down to an old
programming adage called Geigo:

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garbage in,
garbage out.
But the opposite can be true.

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So good in, good
out.
So understanding really how to

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structure a prompt correctly

to where the AI can read it more

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efficiently and produce better

results for you is going to

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really streamline anything from
you know an overall marketing

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strategy to creating social

media posts from an individual

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podcast.
So you know being able
to use

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like a podcast as what we refer
to as keyhole content.

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You
know you can take the
transcript of a podcast, put it

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into an AI
like ChatGPT or
Perplexity or Claude or you know

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whatever your
favorite LLM is
right now, and have it

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extrapolate from a
transcript
some quotes that that can be

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tied to Canva, and it can

create quote templates for you

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to be able to post on social

media.

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It can also create YouTube short
scripts from your
transcript.

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Then you can tell it to create
insert number here of
social

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media post with this graphic and
tie that to Canva,
and it's

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automatically going to create
those for you.

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And then
it can take it a step
further and it can schedule

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those posts
for you as well.
So just being able to understand

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the prompt
structure
engineering quality is the base

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of how AI is going to
help you
streamline everything across

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every system.
Marc Ronick: Okay, I have to ask

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you about two things you just
said in your answer there.


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First, I'm just curious, and I
know we're going to get into AI

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a little bit more here, but you
mentioned whatever your favorite

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LLM is right now.
What's your favorite LLM right

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now?
Eddie Garrison: I have stuck


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with Chat GPT.
Now I do use like notebook LLM

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for a few things.

We use Cloud Code obviously for

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coding.
Chat GPT for me is just
one of

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the.
I understand it a little bit

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more, and we have so
much
built into the backend through

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you know APIs and MCPs
into
our internal servers at work

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that it's very hard to
migrate
away from that.

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Yeah, but anything that I say
when I
refer to Chat GPT can

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really be used on any LLM right
now.

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Marc Ronick: Yeah, I'm with you.



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I kind of feel like I've
invested so much time and


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energy, and it has learned so
much about me and my business,


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and the podcast and the
conference, et cetera.

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That it's
really hard for me.
I know there are all sorts of

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hacks and
suggestions how to
kind of move from one platform

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to another,
but I just feel
too comfortable where I am and

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kind of a
creature of habit.
So I'm with DR: I don't want to

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break up
with it.
I feel like we have a you there.

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relationship, right?
Marc Ronick: Right.

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I'm with you
there, DR.
Absolutely.

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The other thing you said in your
last
answer there was keyhole

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content, and I would love to

understand what that is.

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Eddie Garrison: Keyhole content
as a strategy, I guess, for

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lack of a better term, is you
create
one piece of content

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and then extrapolate many pieces
of
content from that.

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So that would be the keyhole.
Like for many of
your

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listeners out there, that's
going to be a podcast.

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And for
most of your viewers
out there who are joining us and

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are
actually doing this.
They do video podcasts as well.

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I'm
sure.
So you know you can take the one

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piece of content create
once,
and then pull almost unlimited

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pieces of content out
of it.
So it's basically working

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smarter, not harder.
Marc Ronick: All right.

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Okay.
So
I'm going to hand the baton

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to DR. for a second because
again,
if it wasn't for DR.

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asking this question on
Facebook, we might
not have

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had this interview today.
So, DR. Go ahead and ask
any

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questions.
DR: So, Eddie, you and I


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connected when I posted on
Facebook asking about social


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media managers and stuff like
that, and I was upfront with you

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and transparent and said, "I'm
not looking to hire, but I just

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have some questions, and you
were so generous.

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So one of the
questions that I
had was, I have a couple of

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clients that are
actually
doing podcasts like every other

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week, twice a month.

Yeah.

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So what I do, like the in
between times, to keep them


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still top of mind.
Ralph Estep Jr.: Yeah, I think


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one of the biggest mistakes
podcasters make is thinking the

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episode itself is the content,
and that's the only content that

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they can do from that.
And I see the episodes as the

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source
material, or what we
were just alluding to as keyhole

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content.

So a single podcast can can

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really become short form videos,

LinkedIn posts, Instagram

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carousels, quotes, articles,

emails, YouTube Shorts, FAQs,

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and you can even responses to

conversations happening in your

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industry.
But I wouldn't
repurpose

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everything just for the sake of
being active.

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You
know, every piece of
content should have a job.

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You know, is
it designed to
create awareness?

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Is it designed to start a

conversation?

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Is it to demonstrate your
industry
expertise?

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Drive someone to another
episode, build your
email

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list, or is it to generate an
inquiry?

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So I also wouldn't
tell every
podcaster they need to be

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everywhere.
Choose the
platform where your

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audience actually spends time
and where
you can

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realistically maintain a
presence.

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So you know if your
target
demographic isn't 13 to 16 year

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old girls that want to
learn a
new dance step.

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TikTok is probably not where you
need
to be.

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You know, the the goal here
isn't maximum content; it's


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maximum value from the content
that you've already created.

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DR: Okay, can you walk us

through like just a simple two

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week content for like the shows
that are like you know twice a

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month?
Marc Ronick: You know, actually,

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in a moment, I want to
actually go through a real

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exercise where
we can really
dig into that dr.

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So I think that's okay.
Yeah,
but I know you had

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another question.
DR: Yeah.

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So when you're talking
about
having AI post for you on the

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platforms, don't some

platforms like LinkedIn don't

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they know that you're using AI,
and won't you get penalized?

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00:11:44,170 --> 00:11:46,090
Ralph Estep Jr.: They do a

what's called a content tag, and

222
00:11:46,090 --> 00:11:48,310
it has like a little CR up there

where you can click on it, and

223
00:11:48,310 --> 00:11:51,693
it says this image or something
was most likely created with

224
00:11:51,693 --> 00:11:54,388
AI.
From what I've seen over the


225
00:11:54,396 --> 00:11:57,918
past say three years of doing
this, very very consistently


226
00:11:57,926 --> 00:12:01,500
with AI generated imagery and
everything like that, I've never

227
00:12:01,500 --> 00:12:03,600

once been flagged or blocked
or anything.

228
00:12:03,600 --> 00:12:08,280
And I can also
disprove a myth
that if you schedule posts, you

229
00:12:08,280 --> 00:12:11,246
know, to
post on social media
that's not on the platform

230
00:12:11,246 --> 00:12:12,554
itself.
There's
always been this rumor

231
00:12:12,554 --> 00:12:15,200
that it doesn't have the same
amount of
reach that has been

232
00:12:15,200 --> 00:12:16,728
conclusively disproven so many
times.

233
00:12:16,728 --> 00:12:20,030
So it
doesn't matter where
you're posting from or how are

234
00:12:20,030 --> 00:12:22,483
you
posting.
It still boils down to how

235
00:12:22,483 --> 00:12:25,700
valuable the content is to

your audience, and you know when

236
00:12:25,730 --> 00:12:28,240
you talk about, I'll use like

Facebook as an example.

237
00:12:28,240 --> 00:12:31,070
Their algorithm works a little
bit
differently than everybody

238
00:12:31,160 --> 00:12:34,490
else's, but you can kind of

extrapolate its core to all

239
00:12:34,580 --> 00:12:37,310
other platforms.
So they have
what's called

240
00:12:37,310 --> 00:12:40,870
passive engagement and active
engagement, and they
assign a

241
00:12:40,870 --> 00:12:44,260
numeric value to every piece of
content that is posted,
called

242
00:12:44,260 --> 00:12:46,822
a rank signal.
Now, Meta doesn't disclose what

243
00:12:46,822 --> 00:12:49,650
those
numeric values are for
obvious reasons, because

244
00:12:49,650 --> 00:12:51,330
everyone could
just build
around that.

245
00:12:51,330 --> 00:12:53,592
However, it's easy to
extrapolate when
you look back

246
00:12:53,592 --> 00:12:56,385
at all the content that you
posted, say for the
last 60

247
00:12:56,385 --> 00:12:59,140
days or 90 days.
And what I've determined is the

248
00:12:59,140 --> 00:13:02,436
ranking signals that are
weighed the heaviest are shares,

249
00:13:02,436 --> 00:13:06,031

comments, and then everything
else is not even a close third.

250
00:13:06,031 --> 00:13:07,380

So you could have a piece of

251
00:13:07,530 --> 00:13:11,550
content that gets 150 likes, and

maybe it only reaches 1000

252
00:13:12,000 --> 00:13:14,118
people.
You can have a piece of


253
00:13:14,126 --> 00:13:16,970
content that has 10 shares and
it reaches 10,000 people.

254
00:13:16,970 --> 00:13:20,132
So you
want to make sure that
when you're writing your content

255
00:13:20,132 --> 00:13:23,387
and
creating your content from
your podcast to post on social


256
00:13:23,395 --> 00:13:25,810
media-that it's very
eye-catching and engaging for


257
00:13:25,818 --> 00:13:28,808
somebody to want to either
share, comment, or save because

258
00:13:28,808 --> 00:13:32,586
those are really the top three
engagement pieces that most


259
00:13:32,594 --> 00:13:34,190
platforms algorithms are looking
for.

260
00:13:34,820 --> 00:13:35,473
DR: Thanks.
Okay.

261
00:13:35,473 --> 00:13:36,842
Yeah.
Marc Ronick: All right.

262
00:13:36,842 --> 00:13:39,220
And
Ralph, you had a question.
Ralph Estep Jr.: I do, Eddie.


263
00:13:39,228 --> 00:13:40,950
Good morning.
I have a question for you.

264
00:13:40,950 --> 00:13:42,590
Oh, great.
I have a
question for you

265
00:13:42,590 --> 00:13:45,520
because I honestly think that
social media
marketing has

266
00:13:45,520 --> 00:13:48,421
become oversaturated.
What do you think
about that?

267
00:13:48,421 --> 00:13:51,840
Because I honestly think it's
become like modern
day junk

268
00:13:51,840 --> 00:13:54,825
mail, and I feel like no, I
seriously, I feel like
there's

269
00:13:54,825 --> 00:13:57,730
so much of it that's coming at
us from all directions
that

270
00:13:57,730 --> 00:14:00,374
people are zoning it out.
I'd love to hear your take on


271
00:14:00,382 --> 00:14:02,225
that.
Eddie Garrison: You know what?

272
00:14:02,225 --> 00:14:03,787
I
would wholeheartedly concur
on that.

273
00:14:03,787 --> 00:14:05,551
I see people in the
marketing
industry.

274
00:14:05,551 --> 00:14:09,574
I see businesses that are really
just,
and I hate this term,

275
00:14:09,574 --> 00:14:13,765
but they're just posting slop.

They're posting just to post.

276
00:14:13,945 --> 00:14:16,606
There's no value behind the

message.

277
00:14:16,606 --> 00:14:19,907
There's no engagement that you
know that really is
behind any

278
00:14:19,907 --> 00:14:22,535
of the content.
So you know I agree with you to

279
00:14:22,535 --> 00:14:25,556
where as a marketer I have to
post quite a bit because I need

280
00:14:25,556 --> 00:14:29,700
to be you know in the public
eye, if you will, to you know


281
00:14:29,708 --> 00:14:32,700
have my industry authority be
rising all the time.

282
00:14:32,700 --> 00:14:36,285
But you
know when we work with
brands, we rarely post more than

283
00:14:36,285 --> 00:14:39,525
twice a
week unless it's some
type of like news outlet or you

284
00:14:39,525 --> 00:14:41,965
know
somebody that needs to
post every single day because

285
00:14:41,965 --> 00:14:44,938
they're
actually putting out
relevant news for a community or

286
00:14:44,938 --> 00:14:47,515
you know
like a homeowners
association or something like

287
00:14:47,515 --> 00:14:49,675
that.
But I
really like to only post

288
00:14:49,675 --> 00:14:52,551
twice a day, and those days are
Tuesdays
and Thursdays.

289
00:14:52,551 --> 00:14:54,754
And people are like, "Oh, you
don't really have
to do that

290
00:14:54,754 --> 00:14:56,211
anymore.
I'm like, "Okay, well, you know,

291
00:14:56,211 --> 00:14:59,509
we've
backed this up with data
from our end, and we know that


292
00:14:59,517 --> 00:15:02,641
Tuesdays and Thursdays are."
So I really like the fact that

293
00:15:02,641 --> 00:15:06,805
if
you put in thought and if
you put in your strategy and you

294
00:15:06,805 --> 00:15:09,801
put
in you understand your
target audience and the content

295
00:15:09,801 --> 00:15:13,455
that
you post is going to be
relevant to them, it's going to

296
00:15:13,455 --> 00:15:16,324
be
engaging, it's going to be
eye catching, it's going to be


297
00:15:16,332 --> 00:15:19,818
important to them that that you
will get through all of the junk

298
00:15:19,818 --> 00:15:22,312

mail, as you called it, Ralph.
Ralph Estep Jr.: Yeah, and the


299
00:15:22,320 --> 00:15:25,440
thing is, I think that this is
where AI sort of does content


300
00:15:25,448 --> 00:15:28,828
creators a disservice because it
wants to promote so many social

301
00:15:28,828 --> 00:15:30,784
clips.
I mean, everything we do is I'll

302
00:15:30,784 --> 00:15:33,039
give you five social
clips,
I'll give you this, and I'll

303
00:15:33,039 --> 00:15:34,785
give you that.
But most of
that stuff, Eddie,

304
00:15:34,785 --> 00:15:36,683
and I'm glad to hear that you're
agreeing
with me.

305
00:15:36,683 --> 00:15:39,879
Is that is just garbage, and
people are just
overrun with

306
00:15:39,879 --> 00:15:42,200
garbage.
And so I think what I hear you

307
00:15:42,200 --> 00:15:45,451
saying,
and I'm embracing this
in my own content world: less is

308
00:15:45,451 --> 00:15:48,148
more.
Rez: Oh well, 100, 100, and I'm

309
00:15:48,148 --> 00:15:52,717
always of the the old adage: if
if you can say it in 10 words,


310
00:15:52,725 --> 00:15:54,475
don't use 15, because I don't
like there.

311
00:15:54,475 --> 00:15:56,002
There used to be
this thing
where it's like everybody's

312
00:15:56,002 --> 00:15:58,186
attention span is
that of a
goldfish.

313
00:15:58,186 --> 00:16:02,274
I don't think that is true.
I think our
attention span has

314
00:16:02,274 --> 00:16:05,394
shrunk because of this slop and
this
garbage that's been

315
00:16:05,394 --> 00:16:07,425
posted.
When you have quality content

316
00:16:07,425 --> 00:16:10,438
that
resonates with your
audience, that will hold their

317
00:16:10,438 --> 00:16:12,418
attention.
Marc Ronick: Yeah, that's why


318
00:16:12,426 --> 00:16:14,062
their doom scrolling exists,
right?

319
00:16:14,062 --> 00:16:17,150
Because there's just so
much
junk, and you're just flipping

320
00:16:17,150 --> 00:16:20,228
through until you find
the one
that provides the right dopamine

321
00:16:20,228 --> 00:16:23,335
hit for you, right?

It's the ones that are the most

322
00:16:23,335 --> 00:16:26,305
entertaining that you stop on.

Yeah, I'm with you there.

323
00:16:26,360 --> 00:16:28,412
Eddie Garrison: And to Ralph's

point, I'm sorry.

324
00:16:28,412 --> 00:16:30,990
No, go ahead, go ahead.
It's to Ralph's point
about

325
00:16:30,990 --> 00:16:32,960
you know doing a disservice to
creators.

326
00:16:32,960 --> 00:16:37,360
It
really has because I think
that AI affords us some some

327
00:16:37,360 --> 00:16:40,800
time
limit.
It takes the time that used to

328
00:16:40,800 --> 00:16:43,400
have to create all this

content, but everybody is using

329
00:16:43,400 --> 00:16:45,634
it, right?
If you don't have
genuine

330
00:16:45,634 --> 00:16:48,370
input in there, it's going to
spit out the trash that
we're

331
00:16:48,370 --> 00:16:49,817
all used to seeing in these doom
scrolls.

332
00:16:49,817 --> 00:16:52,525
And you
know, you can spot
this stuff a mile away in the

333
00:16:52,525 --> 00:16:54,725
fast-paced
world.
If it says that at the

334
00:16:54,725 --> 00:16:57,695
beginning, I know AI totally did

that, and people don't even

335
00:16:57,695 --> 00:16:59,249
understand.
They're copy and
pasting this

336
00:16:59,249 --> 00:17:02,165
stuff, the responses from these
LLMs,
they're not putting any

337
00:17:02,165 --> 00:17:04,949
kind of personal touch, and
they're not
looking at the

338
00:17:04,949 --> 00:17:07,378
formatting.
I can't tell you how many posts

339
00:17:07,378 --> 00:17:11,383
I
see from major companies and
big content creators that don't

340
00:17:11,383 --> 00:17:15,348
reformat the AI crap that
they're generating from these


341
00:17:15,356 --> 00:17:18,605
LLMs.Yeah, you're telling me I
get so frustrated.

342
00:17:18,605 --> 00:17:23,079
I mean, even
emails these days
that I get from people, I feel

343
00:17:23,079 --> 00:17:26,098
spot the AI
generated ones,
and I'm not talking about from

344
00:17:26,098 --> 00:17:28,010
the spammers.

I'm talking about from real

345
00:17:28,010 --> 00:17:30,296
people that I normally

communicate with.

346
00:17:30,296 --> 00:17:32,870
And I saw one recently.
I'm not going to call


347
00:17:32,878 --> 00:17:34,100
anybody's name out because I'm
not that kind of.

348
00:17:34,100 --> 00:17:36,397
Marc Ronick: think it was Rich

Perry in the audience here.

349
00:17:36,397 --> 00:17:38,909
I think it must have been.
Eddie Garrison: It was not Rich.

350
00:17:38,909 --> 00:17:39,925


It was not Rich.

351
00:17:39,925 --> 00:17:43,079
But when they copied it from
ChatGPT or
wherever, they

352
00:17:43,079 --> 00:17:46,058
forgot to look what all they
copied, and it
said, "If you

353
00:17:46,058 --> 00:17:48,645
would like for me to make this
something else, and
they

354
00:17:48,645 --> 00:17:51,515
posted that on LinkedIn, and I'm
like, "Oh my God, what
are you

355
00:17:51,515 --> 00:17:52,851
doing?
Yeah, yeah, it's really sloppy.

356
00:17:52,851 --> 00:17:55,019
It really is.
I
mean, it's Ralph Estep Jr.:

357
00:17:55,019 --> 00:17:57,665
become the easy
button for so
many people, and I think that

358
00:17:57,665 --> 00:18:00,230
the automation of
that has
even made it worse.

359
00:18:00,230 --> 00:18:04,340
Marc Ronick: Yeah, an easy

button doesn't mean good button.

360
00:18:04,340 --> 00:18:06,140
Right, that is true.
Yeah.

361
00:18:06,140 --> 00:18:10,266
So,
if podcasters, I'm curious
since we're talking about social

362
00:18:10,266 --> 00:18:14,030

media, if podcasters' social
content gets good engagement,


363
00:18:14,038 --> 00:18:18,285
however we want to define that,
but their show doesn't grow,


364
00:18:18,293 --> 00:18:21,080
where would you look for the
disconnect?

365
00:18:21,125 --> 00:18:23,456
Rez: What I'm a data-driven

person, right?

366
00:18:23,456 --> 00:18:27,335
So if their social media content
is hitting
with their audience

367
00:18:27,335 --> 00:18:31,197
and they're pulling that content
from their
podcast, I would go

368
00:18:31,197 --> 00:18:33,737
back into their podcast and kind
of look
where the audience

369
00:18:33,737 --> 00:18:36,010
starts to drop off.
So let let's say that
they

370
00:18:36,010 --> 00:18:39,310
have a 30 minute podcast and
they're they look at say
like

371
00:18:39,310 --> 00:18:42,280
maybe like the last dozen of
their episodes, and they're


372
00:18:42,288 --> 00:18:44,960
dropping off at the 15 or 20
minute mark.

373
00:18:44,960 --> 00:18:48,042
Maybe consider
reducing your
time of a podcast from 30

374
00:18:48,042 --> 00:18:49,589
minutes down to 15 or 20

minutes.

375
00:18:49,589 --> 00:18:52,671
You know, a lot of podcasters
think that their show
has to

376
00:18:52,671 --> 00:18:56,072
be an hour long for it to be
like a real podcast, and I'm


377
00:18:56,080 --> 00:18:57,545
here to tell you that it
doesn't.

378
00:18:57,545 --> 00:19:01,036
Right, and I am not
here to
self promote my podcast of any

379
00:19:01,036 --> 00:19:04,118
stretch, but mine very
rarely
goes over 15 minutes.

380
00:19:04,118 --> 00:19:08,285
You know, I want my podcast to
be
when somebody's in the gym

381
00:19:08,285 --> 00:19:10,805
riding a bike and they only have

15 or 20 minutes because

382
00:19:10,805 --> 00:19:13,215
they're just riding a few miles,
or
they're getting a workout

383
00:19:13,215 --> 00:19:16,031
in, or they're in the car
driving to
lunch back from the

384
00:19:16,031 --> 00:19:18,470
office.
So it's more kind of like


385
00:19:18,478 --> 00:19:21,650
bite-sized one piece of content
that we're talking about that


386
00:19:21,658 --> 00:19:24,737
day, so I would definitely take
a look at the data on the back


387
00:19:24,745 --> 00:19:27,293
end because there's no reason to
even waste your time if you're


388
00:19:27,301 --> 00:19:30,509
doing 30 to 45 minutes and
people are dropping off at 20.


389
00:19:30,517 --> 00:19:33,950
So maybe your content could be
reduced down to be more


390
00:19:33,958 --> 00:19:37,414
impactful in 20 minutes than
trying to have to say I have to

391
00:19:37,414 --> 00:19:39,784
have an hour long podcast
because that's what everybody


392
00:19:39,792 --> 00:19:41,420
else is doing.
Marc Ronick: Yeah.

393
00:19:41,420 --> 00:19:43,420
All right.
I
know BC and on Clubhouse

394
00:19:43,420 --> 00:19:45,960
here wants to ask a question.
BC,
stand by.

395
00:19:45,960 --> 00:19:49,355
I want to finish kind of talking
a little bit about
this social

396
00:19:49,355 --> 00:19:51,200
media stuff, and maybe that's
your question too.


397
00:19:51,208 --> 00:19:54,200
So let me know in the chat what
you want to talk about.

398
00:19:54,200 --> 00:19:57,805
I want
to ask you, Eddie.
What are some of those some of

399
00:19:57,805 --> 00:19:59,905
the earliest
signs that a
podcast.

400
00:19:59,905 --> 00:20:03,107
Caster has chosen maybe the
wrong platform,
right?

401
00:20:03,107 --> 00:20:06,065
Though, and I'm talking social
media.

402
00:20:06,065 --> 00:20:08,319
Rez: Yeah, yeah.
So really
understanding what

403
00:20:08,319 --> 00:20:12,475
we try to do for a client, and
and you can
use this to your

404
00:20:12,475 --> 00:20:14,823
own advantage as as a single
podcaster, or you
know, even

405
00:20:14,823 --> 00:20:18,528
here on the morning show, is we
put together
something that is

406
00:20:18,528 --> 00:20:21,952
a derivative of Donald Miller's
story brand
framework to where

407
00:20:21,952 --> 00:20:25,610
we bring up a buyer persona.
You know, we try
to

408
00:20:25,610 --> 00:20:27,699
understand.
You know, the the internal

409
00:20:27,699 --> 00:20:30,770
struggle, the external

struggle, and the philosophical

410
00:20:30,770 --> 00:20:33,546
struggle of the people that

we're trying to talk to.

411
00:20:33,546 --> 00:20:36,924
Once we understand what their
issues
are, we make them the

412
00:20:36,924 --> 00:20:39,747
hero of all the content.
Because I'm
here to tell you,

413
00:20:39,747 --> 00:20:41,978
nobody cares about your podcast.
Nobody cares
about your

414
00:20:41,978 --> 00:20:44,365
business.
They only care how you can help

415
00:20:44,365 --> 00:20:48,407
their life
get to a better or
their desired state of success.

416
00:20:48,407 --> 00:20:51,577
So
understanding the people
that you're talking to and


417
00:20:51,585 --> 00:20:54,420
understanding what social media
platforms they're active on.


418
00:20:54,428 --> 00:20:57,853
Because again, if you're trying
to talk to like business


419
00:20:57,861 --> 00:20:59,915
executives or C-suite, they're
not on TikTok.

420
00:20:59,915 --> 00:21:02,158
They're not on
Instagram.
They're not on Facebook.

421
00:21:02,158 --> 00:21:04,978
They're on LinkedIn,
and
they're in their emails.

422
00:21:04,978 --> 00:21:09,170
So an email newsletter for me

personally was able to help grow

423
00:21:09,170 --> 00:21:12,170
my podcast because what I would
do is I would add it in kind of

424
00:21:12,170 --> 00:21:15,770
like in the the lower third of

the main body content to say,

425
00:21:15,770 --> 00:21:18,830
and and all of mine content is

geared toward the same thing.

426
00:21:18,830 --> 00:21:21,020
What we talked to you about

earlier in the keyhole content,

427
00:21:21,020 --> 00:21:24,976
so my newsletter for the week is

going to be very similar to

428
00:21:24,976 --> 00:21:27,259
what I'm talking about in more
depth
in my podcast.

429
00:21:27,259 --> 00:21:30,975
I'm like, if you more click on
this, so growing
your email

430
00:21:30,975 --> 00:21:34,385
list, I always love that because
that's owned media.


431
00:21:34,393 --> 00:21:38,465
Your website is owned media.
Don't build a house on somebody

432
00:21:38,465 --> 00:21:41,429
else's real estate because
Facebook goes down all the time.

433
00:21:41,429 --> 00:21:42,845


You know, maybe one day

434
00:21:42,845 --> 00:21:44,975
Microsoft doesn't want to do

social media anymore, and

435
00:21:44,975 --> 00:21:46,825
they'll pull the plug on

LinkedIn.

436
00:21:46,825 --> 00:21:49,493
So all of your 500,000
connections on there don't


437
00:21:49,501 --> 00:21:51,869
matter anymore because you can't
contact them again.

438
00:21:51,869 --> 00:21:55,130
So you know,
build your house
on your own land.

439
00:21:55,130 --> 00:21:59,450
So website and email are

number one in one A to better

440
00:21:59,450 --> 00:22:03,047
help grow your podcast and just
your business overall, DR:

441
00:22:03,047 --> 00:22:06,174
Eddie.
Do you have images on
your

442
00:22:06,174 --> 00:22:07,735
newsletter?
Rez: Yeah, very, very few.

443
00:22:07,735 --> 00:22:10,770
I
don't want the load time of
the newsletter to bog down,


444
00:22:10,778 --> 00:22:13,770
especially if they're looking at
it on a mobile device.

445
00:22:13,770 --> 00:22:17,145
Yeah, and
if you're not good
at creating images for an email,

446
00:22:17,145 --> 00:22:20,849
those it
can actually skew the
way the email is delivered, and

447
00:22:20,849 --> 00:22:23,891
it will
begin to know.
Especially Google Gmail, it'll

448
00:22:23,891 --> 00:22:27,175
do something called
clipping,
and the actual the graphic will

449
00:22:27,175 --> 00:22:30,719
not show up in its
entirety.
And then you run the risk of you

450
00:22:30,719 --> 00:22:33,369
might actually be
insulting
people, or you know they may

451
00:22:33,369 --> 00:22:36,190
read it a certain way,
and
because the entire graphic isn't

452
00:22:36,190 --> 00:22:38,010
on there.
So I use images
very

453
00:22:38,010 --> 00:22:39,200
minimally.
DR: Thanks.

454
00:22:39,200 --> 00:22:39,950
Okay.
Yeah.

455
00:22:40,100 --> 00:22:42,479
Marc Ronick: Okay.
So I want to
ask.

456
00:22:42,479 --> 00:22:45,728
You mentioned something that we
preach a lot here on the
show,

457
00:22:45,728 --> 00:22:49,790
as far as you know, don't rely
solely on social media for


458
00:22:49,798 --> 00:22:53,978
getting your content out there,
and we encourage people put it


459
00:22:53,986 --> 00:22:57,730
on your own website.
So we're tracking with you, and

460
00:22:57,730 --> 00:23:01,490
I'm
curious: are you including
things like shorts, what the


461
00:23:01,498 --> 00:23:04,415
short form content that you're
putting on social media.

462
00:23:04,415 --> 00:23:08,342
Do you
put that or recommend
that we put that content on our

463
00:23:08,342 --> 00:23:11,702
website
as well?
Rez: I think that it's a good


464
00:23:11,710 --> 00:23:13,678
idea.
I wouldn't just, you know, I

465
00:23:13,678 --> 00:23:16,235
wouldn't have like every

single short that you do like on

466
00:23:16,235 --> 00:23:17,513
your YouTube channel on your

website.

467
00:23:17,513 --> 00:23:19,584
First of all, it's going to slow
the website down.


468
00:23:19,592 --> 00:23:22,715
Yeah, it's not going to help you
for SEO purposes or anything.

469
00:23:22,715 --> 00:23:26,584
I
would do maybe like your
your last your top three or your

470
00:23:26,584 --> 00:23:29,530
top
five from the week or the
month or however many you know

471
00:23:29,530 --> 00:23:32,195
that
you're doing, and make
sure that you can link it to

472
00:23:32,195 --> 00:23:33,905
your YouTube
channel.
I love YouTube.

473
00:23:33,905 --> 00:23:36,320
You know, LinkedIn and YouTube
are
the the two social media

474
00:23:36,320 --> 00:23:38,545
platforms that I really use the
most.

475
00:23:38,545 --> 00:23:40,649
But again, that's where my
audience lives.

476
00:23:40,649 --> 00:23:43,550
I understand
where who I'm
talking to and how I'm talking

477
00:23:43,550 --> 00:23:47,015
to them on those
platforms.
But you know, social media feeds

478
00:23:47,015 --> 00:23:50,920
on your website-you
know-it
was cool probably 1012, years

479
00:23:50,920 --> 00:23:53,359
ago.
I don't see a lot of
people

480
00:23:53,359 --> 00:23:55,675
using them anymore.
But I'm again in full agreement

481
00:23:55,675 --> 00:23:57,215
with
you.
Where I wouldn't build an

482
00:23:57,215 --> 00:23:59,317
audience or even a business on

social media.

483
00:23:59,317 --> 00:24:02,383
Yes, it's good for awareness,
exposure, you know,
reach,

484
00:24:02,383 --> 00:24:05,740
everything like that.
But you know, if all those went

485
00:24:05,740 --> 00:24:08,300
away, you have no audience
anymore, and that's just not a


486
00:24:08,308 --> 00:24:11,612
good way to start and run a
business or to grow a podcast at

487
00:24:11,612 --> 00:24:12,872

all.
Marc Ronick: Got it.

488
00:24:12,872 --> 00:24:14,808
Thank you,
Eddie.
And let's go to BC.

489
00:24:14,808 --> 00:24:18,710
BC, you have a question, and BC,

before you ask, I just want to

490
00:24:18,710 --> 00:24:23,180
say I see all of you here on

stage that are maybe wanting to

491
00:24:23,180 --> 00:24:26,270
ask questions as well, we will

try to get to everyone's

492
00:24:26,270 --> 00:24:29,342
questions here today before the
hour is up.

493
00:24:29,342 --> 00:24:32,750
With that, BC, go for it.
BC Babbles: Yes, good morning,


494
00:24:32,758 --> 00:24:33,944
everyone.
So, a couple couple quick

495
00:24:33,944 --> 00:24:35,687
questions.
First one,
Eddie, if you could

496
00:24:35,687 --> 00:24:38,774
clarify, you mentioned earlier
your preferred
hosting

497
00:24:38,774 --> 00:24:42,620
frequency when working with
another brand was it twice
a

498
00:24:42,620 --> 00:24:46,199
day or twice a week?
Rez: Twice a week, BC Babbles:

499
00:24:46,199 --> 00:24:47,705
and that was
Tuesdays and
Thursdays.

500
00:24:47,705 --> 00:24:49,755
Rez: Yes, sir.
And BC Babbles: my other

501
00:24:49,755 --> 00:24:52,040
question,
and I like that you
mentioned earlier about how

502
00:24:52,040 --> 00:24:55,256
people are
just posting the
quote-unquote slop or not

503
00:24:55,256 --> 00:24:56,366
putting their
personality into
it.

504
00:24:56,366 --> 00:24:59,036
And I've come across some
articles that
talk about how

505
00:24:59,036 --> 00:25:01,770
it does some.
Sometimes causes to feel less


506
00:25:01,778 --> 00:25:04,778
personable, and I'm wondering
what your particular solutions


507
00:25:04,786 --> 00:25:08,335
are when you come across a
client that has that habit


508
00:25:08,343 --> 00:25:11,690
already, and what you do to kind
of work them out of it.

509
00:25:11,690 --> 00:25:13,027
Rez: Right.
Yeah, that's a great
question.

510
00:25:13,027 --> 00:25:15,655
Thank you so much.
When we bring on a new client,


511
00:25:15,663 --> 00:25:18,923
we have an onboarding meeting,
and we ask them 10 very specific

512
00:25:18,923 --> 00:25:22,511

questions to come up with a
buyer persona, and we do a lot


513
00:25:22,519 --> 00:25:25,607
of background on the company as
well as the owner, and we come


514
00:25:25,615 --> 00:25:28,600
up with a language and tone
strategy, and we leverage


515
00:25:28,608 --> 00:25:32,783
ChatGPT or you know notebook
LLM, you know whatever LLM you'd

516
00:25:32,783 --> 00:25:36,775

like to use, and we generate
what's what we call is a client

517
00:25:36,775 --> 00:25:40,229
profile, and in that client
profile, it lays out exactly how

518
00:25:40,229 --> 00:25:44,225

the company wants to be that
wants to talk how how their tone

519
00:25:44,225 --> 00:25:46,798

and language strategy is, and
more importantly, how we're


520
00:25:46,806 --> 00:25:49,925
using that tone and language
strategy to communicate to their

521
00:25:49,925 --> 00:25:51,934

target audience or their buyer
persona.

522
00:25:51,934 --> 00:25:56,072
So when we do leverage
AI to
generate copy, be it for social

523
00:25:56,072 --> 00:25:59,025
media posts, their
website,
their newsletters, it's pulling

524
00:25:59,025 --> 00:26:01,865
that information from
that
client profile, and that's

525
00:26:01,865 --> 00:26:04,565
coming directly from the horse's

mouth when we do our

526
00:26:04,565 --> 00:26:05,954
onboarding meeting with our
clients.

527
00:26:05,954 --> 00:26:09,705
So we
make darn sure that when
we are using AI to generate

528
00:26:09,705 --> 00:26:13,333
copy, it's
pulling it from a
good source, and it's not just

529
00:26:13,333 --> 00:26:16,088
pulling it
from everybody else
that's using ChatGPT or whatever

530
00:26:16,088 --> 00:26:18,335
LLM you're
using.
Because what people don't

531
00:26:18,335 --> 00:26:21,030
understand about AI is even when

you're doing research, or if

532
00:26:21,030 --> 00:26:24,365
you think that you're creating

original content on AI, you're

533
00:26:24,365 --> 00:26:26,756
actually not.
It's going out on
the internet

534
00:26:26,756 --> 00:26:29,470
and it's pulling information
from anybody that's
posted

535
00:26:29,470 --> 00:26:32,480
anywhere that has anything to do
with that prompt
that you're

536
00:26:32,480 --> 00:26:35,075
putting in.
So the more context that you can

537
00:26:35,075 --> 00:26:37,850
put
behind your prompt
structures, the better the

538
00:26:37,850 --> 00:26:40,910
overall result is
going to be.
BC Babbles: Love that!

539
00:26:40,910 --> 00:26:42,440
Thank you
so much.
Thank you.

540
00:26:42,440 --> 00:26:44,840
Marc Ronick: And I want to just
remind everyone we are going to

541
00:26:44,840 --> 00:26:48,647
get into more deeply into AI, so

stay tuned on that.

542
00:26:48,647 --> 00:26:51,596
I just want to finish out this
social media
discussion.

543
00:26:51,596 --> 00:26:54,863
So if anyone has questions
around social media,
by all

544
00:26:54,863 --> 00:26:58,063
means, let me know, and you can
ask Eddie.

545
00:26:58,063 --> 00:27:01,157
But Eddie,
I'm curious.
We've talked a little bit about

546
00:27:01,157 --> 00:27:03,373
this here and
there over the
past couple months.

547
00:27:03,373 --> 00:27:06,365
What's working right now
on
social media?

548
00:27:06,330 --> 00:27:08,730
Eddie Garrison: Yeah, and I'm

not talking about dancing trends

549
00:27:08,730 --> 00:27:11,068
and all that.
I'm talking about
as far as a

550
00:27:11,068 --> 00:27:14,541
podcast goes, and if we're
trying to promote our what
our

551
00:27:14,541 --> 00:27:17,250
brand, our content, etc.
What's really working?

552
00:27:17,250 --> 00:27:20,130
Because
it used to be a few
years ago.

553
00:27:20,130 --> 00:27:23,670
It used to be kind of that hard
hitting-I don't want to call it

554
00:27:23,670 --> 00:27:27,102
overproduced, but I'll just say
very produced content.

555
00:27:27,102 --> 00:27:30,830
And I used to loved making it.
Like I
used to be part of that

556
00:27:30,830 --> 00:27:33,780
trend, and I loved making it
really
pop.

557
00:27:33,780 --> 00:27:37,022
But now I'm feeling like that
doesn't work anymore.

558
00:27:37,022 --> 00:27:41,575
And
what I'm seeing more of is
just kind of the more casual

559
00:27:41,575 --> 00:27:45,183
content,
where it's just the
person on screen, kind of

560
00:27:45,183 --> 00:27:48,276
leaning in and
talking to you
about whatever that topic is

561
00:27:48,276 --> 00:27:51,166
that they're
talking about.
But I'm curious, from you, a guy

562
00:27:51,166 --> 00:27:54,084
who is living
and breathing
all this kind of stuff in the

563
00:27:54,084 --> 00:27:56,564
marketing world,
what's
working on social media right

564
00:27:56,564 --> 00:27:59,348
now?
In a word, real,
because

565
00:27:59,348 --> 00:28:03,498
people are so over to to what
Ralph was talking about a


566
00:28:03,506 --> 00:28:05,664
little bit earlier.
Is this junk mail AI slop,

567
00:28:05,664 --> 00:28:08,928
whatever you want
to call it?
You know, it can make anything

568
00:28:08,928 --> 00:28:11,397
look as polished
and
professional as any television

569
00:28:11,397 --> 00:28:14,013
studio could do.
But
people are just inundated

570
00:28:14,013 --> 00:28:16,642
with this garbage that's just
being
put out there.

571
00:28:16,642 --> 00:28:20,970
So the more real, the more
authentic that you can
be

572
00:28:20,970 --> 00:28:24,240
conversational, even episodic
type of content, but as long as

573
00:28:24,240 --> 00:28:27,248
it's bringing the conversation
to an ultimate goal of what you

574
00:28:27,248 --> 00:28:30,660
want your audience to see, but
real is definitely in.

575
00:28:31,200 --> 00:28:33,840
Marc Ronick: And I'm going to

come to Rez, who's on stage in

576
00:28:33,840 --> 00:28:36,170
just a second.
I so what's
working?

577
00:28:36,170 --> 00:28:39,306
Actually, let me go to Rez
because full disclosure,


578
00:28:39,314 --> 00:28:43,360
totally lost my question, so I'm
going to go to Rez, and then


579
00:28:43,368 --> 00:28:45,150
hopefully it'll come back.
Rez, good morning.

580
00:28:45,150 --> 00:28:47,595
Go for it.
Rez: Good morning, Mark, and


581
00:28:47,603 --> 00:28:49,356
everybody.
So when I'm hosting my podcast,

582
00:28:49,356 --> 00:28:52,730
there's always a
part of my
brain that's asking, "What's the

583
00:28:52,730 --> 00:28:56,280
question I could ask
right now
that would create a viral social

584
00:28:56,280 --> 00:28:58,530
media clip?
Like
I'm constantly looking

585
00:28:58,530 --> 00:29:02,007
for that moment that's
compelling,
surprising,

586
00:29:02,007 --> 00:29:05,350
suspenseful, and is that a good
good idea?

587
00:29:05,350 --> 00:29:08,213
Kind of a
good.
I know it sounds a little bit

588
00:29:08,213 --> 00:29:10,050
cheesy, but what's your take

on that?

589
00:29:10,620 --> 00:29:13,110
Eddie Garrison: So everybody

wants to go viral on social

590
00:29:13,110 --> 00:29:14,360
media.
That is a saying.


591
00:29:14,368 --> 00:29:17,436
Obviously, it helps everything.
But what I try to preach to our

592
00:29:17,436 --> 00:29:20,555
client and any kind of one-off
consulting people that I might


593
00:29:20,563 --> 00:29:23,160
work with is going viral isn't a
strategy.

594
00:29:23,160 --> 00:29:28,270
Viral is a little bit
of just
being really good at your craft

595
00:29:28,270 --> 00:29:31,419
and a little bit of
luck.
Now I don't actually believe in

596
00:29:31,419 --> 00:29:35,166
luck at all, but
going viral
is really about something that

597
00:29:35,166 --> 00:29:37,890
one person finds
so
interesting that they want to

598
00:29:37,890 --> 00:29:40,710
share with so many people that

they kind of have the same

599
00:29:40,710 --> 00:29:44,190
thought process on, and it just
becomes this snowball effect,

600
00:29:44,430 --> 00:29:46,350
you know.
And going viral for
people is

601
00:29:46,350 --> 00:29:49,100
on different levels, right?
If you only have maybe a


602
00:29:49,108 --> 00:29:52,590
couple of 1000, you know,
followers on Facebook, and your

603
00:29:52,590 --> 00:29:54,956
post reaches 50,000 that's
viral to you.

604
00:29:54,956 --> 00:29:57,205
You know, it doesn't
mean that
you have to reach 50 million

605
00:29:57,205 --> 00:29:59,856
people to be viral.
But
again, I would stress.

606
00:29:59,856 --> 00:30:03,870
That going viral isn't a
strategy; it
is a great

607
00:30:03,870 --> 00:30:06,620
byproduct of putting out
authentic, genuine, just


608
00:30:06,628 --> 00:30:09,030
content that resonates with your
audience.

609
00:30:09,480 --> 00:30:11,970
Marc Ronick: So let me rephrase
that question for Rez, then,

610
00:30:11,970 --> 00:30:15,958
because yeah, I think sometimes
we use the term "going viral"

611
00:30:15,958 --> 00:30:19,920
as really just a reference to
the
content itself really took

612
00:30:19,920 --> 00:30:22,762
off for us, right?
Like maybe it
didn't go viral

613
00:30:22,762 --> 00:30:26,472
in the sense of millions of
views, but for our
content, I

614
00:30:26,472 --> 00:30:32,130
think what Rez is getting at is
how do I create a
piece of

615
00:30:32,130 --> 00:30:35,808
social media content by asking
the right questions, or
is

616
00:30:35,808 --> 00:30:39,305
that a good strategy to do?
Eddie Garrison: Yes, it is, and

617
00:30:39,305 --> 00:30:42,648
I think that what what you
would want to do is look at your

618
00:30:42,648 --> 00:30:44,790

content.
You know, look at how your

619
00:30:44,790 --> 00:30:48,759
podcast is, and whatever
the
the meaning of that show is, the

620
00:30:48,759 --> 00:30:52,686
ultimate goal of that
episode,
come up and have AI help you

621
00:30:52,686 --> 00:30:55,134
with this.
Come up with
a very very short

622
00:30:55,134 --> 00:30:58,569
script to do, like a YouTube
short, or you
know, a a

623
00:30:58,569 --> 00:31:01,548
Twitter thread or a Facebook
post, and it needs to
be very,

624
00:31:01,548 --> 00:31:02,683
very.
It's got to be.

625
00:31:02,683 --> 00:31:04,836
I hate to use this term.
It's got
to be very

626
00:31:04,836 --> 00:31:06,360
clickbaity.
And everybody stays away from

627
00:31:06,360 --> 00:31:08,383
that
word.
They think clickbaity is bad.

628
00:31:08,383 --> 00:31:11,820
It's actually not because
it
used to be called the hook.

629
00:31:12,000 --> 00:31:13,980
Right?
Clickbait is just
basically a

630
00:31:13,980 --> 00:31:16,554
hook that gets people to look at
your content.


631
00:31:16,562 --> 00:31:21,294
So if you can phrase it in a way
that it's saying, "Do you have a

632
00:31:21,294 --> 00:31:24,164

problem doing this?
Here are my three steps to make

633
00:31:24,164 --> 00:31:27,802
sure that
you get to this goal
in this you know this amount of

634
00:31:27,802 --> 00:31:29,778
time.
So
make it very very engaging,

635
00:31:29,778 --> 00:31:32,220
make it very hooky, and I you
know
again I hate to use the

636
00:31:32,220 --> 00:31:35,163
nomenclature clickbaity, but it
really needs to be clickbaity

637
00:31:35,163 --> 00:31:37,749
to draw people in.
And don't be
afraid of that

638
00:31:37,749 --> 00:31:39,510
word clickbaity.
It's clickbaity is not a bad


639
00:31:39,518 --> 00:31:42,878
thing.
DR: I'm more afraid of the word

640
00:31:42,878 --> 00:31:43,710
nomenclature.
Nomenclature.

641
00:31:46,200 --> 00:31:49,126
Marc Ronick: All right.
Well, I
think if anyone, if

642
00:31:49,126 --> 00:31:51,075
we're done with the social media
questions,
I want.

643
00:31:51,075 --> 00:31:52,260
Can I jump in there?
Yeah.

644
00:31:52,260 --> 00:31:53,517
Go ahead.
Thank you, Ralph Estep Jr.:

645
00:31:53,517 --> 00:31:54,486
Eddie.
I got a
question for you

646
00:31:54,486 --> 00:31:56,705
because I think one of the
things you're saying
without

647
00:31:56,705 --> 00:32:00,030
saying it is the biggest problem
with that virality
thought is

648
00:32:00,030 --> 00:32:03,858
that you're not getting back to
a clear and
succinct marketing

649
00:32:03,858 --> 00:32:06,998
plan, and what is the point?
And that's
what I think a lot

650
00:32:06,998 --> 00:32:08,994
of people miss.
Is like, okay, you can get


651
00:32:09,002 --> 00:32:12,390
seen by a lot of people, but if
it's not driving back to the


652
00:32:12,398 --> 00:32:15,060
very purpose of why you're doing
this in the first place, I don't

653
00:32:15,060 --> 00:32:16,108

want to steal the thunder,
Eddie.

654
00:32:16,108 --> 00:32:18,783
But I think that's what
you're
really talking about.

655
00:32:18,783 --> 00:32:21,506
Is do you want to elaborate on
that
a little bit, Rez: yeah.

656
00:32:21,506 --> 00:32:24,918
It so being seen by
more
people doesn't mean that you're

657
00:32:24,918 --> 00:32:27,219
being seen by the right

people, you know.

658
00:32:27,219 --> 00:32:29,949
So if somebody is sharing your
podcast that has
nothing to do

659
00:32:29,949 --> 00:32:33,255
with what you're talking about,
is that really a
viral moment

660
00:32:33,255 --> 00:32:35,448
for you?
Because it's not, you know.

661
00:32:35,448 --> 00:32:37,958
Everybody
should have a
marketing strategy, even if it's

662
00:32:37,958 --> 00:32:40,992
just a
one-page plan that
says, "Okay, here are my goals.

663
00:32:40,992 --> 00:32:44,124
Here are my
objectives.
Here are the action items that I

664
00:32:44,124 --> 00:32:45,786
need to do.
Here
are the deliverables.

665
00:32:45,786 --> 00:32:47,500
Here's who account who's
accountable for
that.

666
00:32:47,500 --> 00:32:50,376
You know that that in in a
nutshell, that's the kind of


667
00:32:50,384 --> 00:32:53,218
like five step one page plan
that everybody needs to have,


668
00:32:53,226 --> 00:32:55,578
regardless if you're doing
podcasting as a hobby,


669
00:32:55,586 --> 00:32:58,110
regardless if you're running it
as a business.

670
00:32:58,110 --> 00:33:00,210
Everybody needs
an actual
marketing strategy.

671
00:33:00,780 --> 00:33:03,510
Starting out with a one-page

plan is easy enough to get

672
00:33:03,510 --> 00:33:05,790
started, and then you can dive

into deeper about building out

673
00:33:05,790 --> 00:33:09,150
buyer personas and an entire

content strategy based on what

674
00:33:09,150 --> 00:33:11,686
you need to do in Q1, Q2,

through Q24.

675
00:33:11,686 --> 00:33:16,170
But yes, to your point, Ralph,
going viral isn't
really about

676
00:33:16,170 --> 00:33:19,610
having more people see it.
It's about having more
of the

677
00:33:19,610 --> 00:33:23,306
right people see your content.
Marc Ronick: I love that.

678
00:33:23,306 --> 00:33:26,979
Okay,
let's go back to AI
because we were dancing around

679
00:33:26,979 --> 00:33:29,156
it.
And Dr.
I appreciated the

680
00:33:29,156 --> 00:33:33,232
question you have about yeah you
wanted to
kind of get some a

681
00:33:33,232 --> 00:33:36,688
strategy for somebody who's a
every other
week podcaster,

682
00:33:36,688 --> 00:33:39,512
right?
Let's build something that our


683
00:33:39,520 --> 00:33:42,460
audience can actually use.
Imagine Eddie.

684
00:33:42,460 --> 00:33:47,454
Eddie that I host
a twice
monthly podcast like Dr. was

685
00:33:47,454 --> 00:33:49,674
describing.
I've got a
finished

686
00:33:49,674 --> 00:33:52,668
transcript.
I want to maybe put out content

687
00:33:52,668 --> 00:33:55,778
on
LinkedIn and let's say
Instagram, or actually, let's


688
00:33:55,786 --> 00:33:58,466
use your favorite platforms as
an example.

689
00:33:58,466 --> 00:34:02,366
I want to post them
on
LinkedIn and YouTube, and as a

690
00:34:02,366 --> 00:34:05,910
busy business owner, I have

about an hour to work on all

691
00:34:05,910 --> 00:34:08,379
this.
How would you structure
that

692
00:34:08,379 --> 00:34:10,650
prompt?
Rez: Okay, so I wouldn't


693
00:34:10,658 --> 00:34:12,500
immediately ask AI to write the
posts.

694
00:34:12,500 --> 00:34:14,960
First, I would establish

context, right?

695
00:34:14,960 --> 00:34:18,210
So something like you're a
social media
content

696
00:34:18,210 --> 00:34:21,179
strategist helping market a
twice monthly podcast
for

697
00:34:21,179 --> 00:34:24,348
small business owners.
Your your goal is to turn each


698
00:34:24,356 --> 00:34:27,696
episode into educational social
content that builds authority,


699
00:34:27,704 --> 00:34:30,780
generates conversation, and
increases podcast discovery.


700
00:34:30,788 --> 00:34:34,661
Then I provide the episode
transcript and detailed notes,


701
00:34:34,670 --> 00:34:38,010
and then I define what I wanted
to be extracted.

702
00:34:38,010 --> 00:34:41,420
So you would
also structure
the prompt after that in saying

703
00:34:41,420 --> 00:34:45,264
like, identify
the five
strongest insights, maybe three

704
00:34:45,264 --> 00:34:49,338
practical tips, two
contrarian
or thought-provoking ideas, and

705
00:34:49,338 --> 00:34:52,440
then maybe three
moments that
could create a conversation.

706
00:34:52,440 --> 00:34:55,500
Then I'd build the

platform-specific instructions

707
00:34:55,500 --> 00:34:58,590
to say, for LinkedIn, I might

want deeper educational posts

708
00:34:58,590 --> 00:35:01,452
with a strong opening hook.
And
discussion-driven

709
00:35:01,452 --> 00:35:04,386
conclusions.
You know, for YouTube, I might


710
00:35:04,394 --> 00:35:07,257
say create a 60-second
single-host YouTube script


711
00:35:07,265 --> 00:35:11,430
including only what the host
will say from this transcript.


712
00:35:11,438 --> 00:35:15,795
So basically, you're going to
take one giant create content


713
00:35:15,803 --> 00:35:18,313
request and create a repeatable
process.

714
00:35:18,313 --> 00:35:20,757
And I wrote this down
because
I wanted to get it right.

715
00:35:20,757 --> 00:35:25,350
So it's context, source

material, insights, content,

716
00:35:25,590 --> 00:35:28,590
platform adaptation, and and

quality control.

717
00:35:28,590 --> 00:35:32,588
That's a much more powerful way
to leverage
prompt structuring

718
00:35:32,588 --> 00:35:35,865
than just typing in some random
thing that
you can't repeat

719
00:35:35,865 --> 00:35:38,885
over and over again.
Marc Ronick: So I imagine, and


720
00:35:38,893 --> 00:35:42,360
correct me if I'm wrong, but I
imagine that even doing all of


721
00:35:42,368 --> 00:35:46,560
that, the AI still might spit
out something that feels maybe a

722
00:35:46,560 --> 00:35:50,802

little bit too generic or
sounds like a lot of the other

723
00:35:50,802 --> 00:35:53,259
AI posts
out there or content.
Yeah.

724
00:35:53,259 --> 00:35:55,932
So how do we recognize that it's

too generic?

725
00:35:55,932 --> 00:35:59,805
Because look, we said it before.
So many people
are are using

726
00:35:59,805 --> 00:36:04,010
it and just thinking it's good
to go, and I
want to try to

727
00:36:04,010 --> 00:36:06,482
educate people how can we
recognize this so
that they

728
00:36:06,482 --> 00:36:09,472
can change it before they put it
out, just like
making it look

729
00:36:09,472 --> 00:36:12,660
like everyone else's.
So I use another prompt


730
00:36:12,668 --> 00:36:14,990
structure that is it's called
RMC.

731
00:36:14,990 --> 00:36:19,370
It's recursive
metacognition,
and it's basically for strategic

732
00:36:19,370 --> 00:36:21,680

marketing.
And what it's doing that you're

733
00:36:21,680 --> 00:36:24,969
telling the prompt,
the core
directive is do not settle for

734
00:36:24,969 --> 00:36:28,027
the first acceptable
answer.
So, and I actually have mine

735
00:36:28,027 --> 00:36:30,270
pulled up because I'm going
to
read it exactly as it is.

736
00:36:30,270 --> 00:36:31,140
Right.
So, RMC.

737
00:36:31,140 --> 00:36:34,370
The purpose of
this is to
produce the highest quality

738
00:36:34,370 --> 00:36:37,470
strategic output through

recursive evaluation,

739
00:36:37,680 --> 00:36:41,490
multi-perspective reasoning, and

continuous refinement while

740
00:36:41,490 --> 00:36:43,038
optimizing for business impact.


741
00:36:43,046 --> 00:36:46,360
So don't settle for the first
acceptable answer.

742
00:36:46,360 --> 00:36:49,458
Instead,
analyze, plank,
create, critique, improve,

743
00:36:49,458 --> 00:36:52,788
challenge,
refine, validate,
repeat until meaningful

744
00:36:52,788 --> 00:36:57,510
improvements no
longer exist.
Every iteration should produce a

745
00:36:57,510 --> 00:37:00,444
measurable,
stronger result.
That is the opening hook.

746
00:37:00,444 --> 00:37:04,410
That is the
opening prompt of
the core directive of recursive

747
00:37:04,410 --> 00:37:06,614
metacognition for strategic
marketing.

748
00:37:06,614 --> 00:37:10,686
So RMC is something
that I
learned when I was studying

749
00:37:10,686 --> 00:37:13,710
sociology when I was in

college, and it's basically

750
00:37:13,710 --> 00:37:17,076
telling it not to listen to the
first response.

751
00:37:17,076 --> 00:37:21,363
It's to go back and analyze it,
critique it,
improve it,

752
00:37:21,363 --> 00:37:25,174
challenge it, refine it until
the best possible
solution is

753
00:37:25,174 --> 00:37:26,810
the output.
Awesome.

754
00:37:26,810 --> 00:37:31,166
Okay, Ralph, I know you
have a
question, and before before I

755
00:37:31,166 --> 00:37:35,697
do, go to you, Ralph,
Eddie.
I know you gave some of these

756
00:37:35,697 --> 00:37:38,496
prompts that you're
sharing
with us, or at least some of

757
00:37:38,496 --> 00:37:42,418
your go-to prompts with
Dr.
When Dr. was reaching out over

758
00:37:42,418 --> 00:37:45,592
the weekend, is this
something
that you would be open to

759
00:37:45,592 --> 00:37:46,602
sharing with our community

too?

760
00:37:46,602 --> 00:37:49,002
Is this something like is there
a link or something I can


761
00:37:49,010 --> 00:37:51,840
include in the show notes and
you could share maybe out loud


762
00:37:51,848 --> 00:37:53,150
here?
Yeah, there is.

763
00:37:53,150 --> 00:37:55,770
I have it on my
website
actually, and it and it's just

764
00:37:55,770 --> 00:37:58,362
basically you know
getting
better AI prompt structuring.

765
00:37:58,362 --> 00:38:01,116
If you go to
eddiegarrison.com
and scroll down to about the

766
00:38:01,116 --> 00:38:03,492
middle of the
page, you'll see
it, and it's 100% free.

767
00:38:03,492 --> 00:38:06,894
You click on it, you
know,
just name and email, and you

768
00:38:06,894 --> 00:38:08,518
will get all the prompts
that
I share.

769
00:38:08,518 --> 00:38:11,139
Not maybe not all the prompts
that I share with
Dr. but the

770
00:38:11,139 --> 00:38:14,235
majority of my base prompts that
we use on a daily
basis, you

771
00:38:14,235 --> 00:38:16,890
you'll have access to.
And RMC is part of that


772
00:38:16,898 --> 00:38:18,020
package.
Very cool.

773
00:38:18,020 --> 00:38:21,432
All right, so we will
put a
link to Eddie's website and

774
00:38:21,432 --> 00:38:24,510
follow his instructions and

grab those prompts if you're

775
00:38:24,510 --> 00:38:26,550
looking for some extra help.

Ralph, what do you got?

776
00:38:26,970 --> 00:38:28,320
Ralph Estep Jr.: Yeah, Eddie, I
just want to bring to

777
00:38:28,320 --> 00:38:30,570
everybody's attention, and I'm

sure you're going to understand

778
00:38:30,570 --> 00:38:33,000
where I'm going.
This I pivoted
away from Chat

779
00:38:33,000 --> 00:38:36,234
GPT about two months ago and
went to Claude
because Claude

780
00:38:36,234 --> 00:38:38,215
has this skill set that you can
build.

781
00:38:38,215 --> 00:38:40,905
And the
thing that was really
amazing to me, and I didn't know

782
00:38:40,905 --> 00:38:43,485
this
before I learned this.
Is that most people think that

783
00:38:43,485 --> 00:38:45,306
these
models are actually
learning you?

784
00:38:45,306 --> 00:38:47,445
They're not.
It's really
the definition of

785
00:38:47,445 --> 00:38:50,558
what's in that window of
context, and I think
that's

786
00:38:50,558 --> 00:38:52,764
what you're getting at.
And that's one of the reasons I

787
00:38:52,764 --> 00:38:54,441
like Claude is because you can
build those skills.

788
00:38:54,441 --> 00:38:56,730
Is that what
you're really
getting at here?

789
00:38:56,730 --> 00:38:59,520
Is you've got to build that

context window because I think a

790
00:38:59,520 --> 00:39:01,653
lot of people just think, "Well,

I'm going to go into AI

791
00:39:01,653 --> 00:39:03,606
because it's going to know
everything
about me because

792
00:39:03,606 --> 00:39:04,965
it's already done these things
for me.

793
00:39:04,965 --> 00:39:06,240
But
that's not true, is it,
Eddie?

794
00:39:06,840 --> 00:39:09,738
Marc Ronick: No, it's not.
Yeah,
you're 100 right.

795
00:39:09,738 --> 00:39:11,590
And ChatGPT has a very similar
feature.

796
00:39:11,590 --> 00:39:13,235
They
just don't call it a
skill.

797
00:39:13,235 --> 00:39:15,327
And we just-it's not actually in

ChatGPT.

798
00:39:15,327 --> 00:39:19,989
So we use an API or an MCP to go
look in our Google
Drive and

799
00:39:19,989 --> 00:39:22,827
pull that context where Claude
is kind of all in
one, you

800
00:39:22,827 --> 00:39:24,411
know.
But to Dr. point, it's like I

801
00:39:24,411 --> 00:39:25,510
don't want to break
up with
ChatGPT.

802
00:39:25,510 --> 00:39:27,644
We've been in this relationship
for years now,
and I would

803
00:39:27,644 --> 00:39:30,018
feel bad if I left.
But in you know any principle


804
00:39:30,026 --> 00:39:33,414
that I talk about in prompt
structuring or being able to put

805
00:39:33,414 --> 00:39:36,590

buyer personas and context
into your prompts, you know, all

806
00:39:36,590 --> 00:39:39,564
of
that is extrapolated into
any LLM that you're using.

807
00:39:39,564 --> 00:39:42,688
But you
know, again, it's the
responses that AI generates are

808
00:39:42,688 --> 00:39:45,840
only going
to be as good as
the context and the data that

809
00:39:45,840 --> 00:39:47,680
you put in.
You
know, because like we

810
00:39:47,680 --> 00:39:49,755
mentioned before, if you don't
give it
context, it's just

811
00:39:49,755 --> 00:39:52,378
going to pull stuff from the
internet that
anybody can post

812
00:39:52,378 --> 00:39:55,146
at any time, and it's not going
to be yours.


813
00:39:55,154 --> 00:39:58,500
It's not going to sound like
you, and it's just going to


814
00:39:58,508 --> 00:40:00,570
create more garbage at a.
Faster rate.

815
00:40:00,570 --> 00:40:03,690
That's all that it's
doing.
Okay, so let's get into that,


816
00:40:03,698 --> 00:40:05,308
Ralph.
It's a great question because it

817
00:40:05,308 --> 00:40:08,367
was a great segue
into where I
wanted to go next here.

818
00:40:08,367 --> 00:40:13,740
Because tools like Claude

CoWork and now ChatGPT Work,

819
00:40:13,830 --> 00:40:16,134
right?
Which I just started
playing

820
00:40:16,134 --> 00:40:19,850
with ChatGPT Work.
Which my impression is from the

821
00:40:19,850 --> 00:40:23,178
limited experience with Claude
Cowork, they're very similar,


822
00:40:23,186 --> 00:40:27,975
and they can these things can
now work across our personal


823
00:40:27,983 --> 00:40:32,935
files, our apps, our connected
accounts to complete multi-step

824
00:40:32,935 --> 00:40:36,546
projects.
And I'm curious how can

825
00:40:36,546 --> 00:40:40,110
podcasters actually use
these
tools to maybe save time,

826
00:40:40,260 --> 00:40:43,020
improve their marketing,

accomplish work that they

827
00:40:43,020 --> 00:40:46,050
previously couldn't manage

entirely on their own, or it

828
00:40:46,050 --> 00:40:49,020
took them a ton of time.
And I'm
asking you this

829
00:40:49,020 --> 00:40:51,634
question because I'm full
disclosure again.

830
00:40:51,634 --> 00:40:55,815
I'm
kind of intimidated by it.
I don't know why because my


831
00:40:55,823 --> 00:40:59,468
community knows me well enough
to know I love using AI.

832
00:40:59,468 --> 00:41:03,390
I've
been talking about it for
longer than a lot of other

833
00:41:03,390 --> 00:41:06,206
people in
this community have
yet, for some reason, this

834
00:41:06,206 --> 00:41:09,596
co-work and
work stuff makes
me feel a little intimidated.

835
00:41:09,596 --> 00:41:14,873
So, how can
I use this to help
save time, improve my workflow,

836
00:41:14,873 --> 00:41:19,128
etc.
On the saving time bit, it can


837
00:41:19,136 --> 00:41:22,775
it can possibly help you create
scripts at a faster rate.

838
00:41:22,775 --> 00:41:25,860
I
don't know if you use a
script on your podcast or not.

839
00:41:25,860 --> 00:41:29,636
I I
personally do every no a
little bit a little bit a little

840
00:41:29,636 --> 00:41:32,750
bit yeah on the time saving.
I really
don't because I'm not

841
00:41:32,750 --> 00:41:36,006
really I don't work with ChatGPT
work a
lot like you.

842
00:41:36,006 --> 00:41:38,793
I I've just kind of stepped my
my toe into it.

843
00:41:38,793 --> 00:41:42,210
I
have worked with Clod work
and you know, in Claude Code, in

844
00:41:42,210 --> 00:41:45,690
in
that instance, I tried once
to I do my podcast very

845
00:41:45,690 --> 00:41:48,232
segmented,
and I let it when I
hit the record button.

846
00:41:48,232 --> 00:41:50,892
I wait five
seconds, and then
when I'm done talking, I wait

847
00:41:50,892 --> 00:41:53,400
five seconds.

And I've been working with Chat

848
00:41:53,400 --> 00:41:57,394
GPT and Chat GPT Work to see if
it can edit my podcast for me

849
00:41:57,394 --> 00:42:00,097
to where I can just tell it to
say
five seconds before I

850
00:42:00,097 --> 00:42:03,351
start talking five seconds after
I
start talking, clip those

851
00:42:03,351 --> 00:42:06,396
and then string them all
together
because I don't

852
00:42:06,396 --> 00:42:08,382
really like the editing portion
of podcasting.

853
00:42:08,382 --> 00:42:11,664
I
don't I don't know a lot of
people that actually do, but you

854
00:42:11,664 --> 00:42:13,749

know maybe it can help you
save time there.

855
00:42:13,749 --> 00:42:16,278
Oh, Dr likes
editing.
I'll just send you my podcast

856
00:42:16,278 --> 00:42:20,658
and you can edit.
Yeah, you know I feel like so


857
00:42:20,666 --> 00:42:23,580
what I constantly am told by
other people who are using it,


858
00:42:23,588 --> 00:42:26,732
and actually, I see Billy Thorpe
is here in the audience, and he

859
00:42:26,732 --> 00:42:30,080
and I were texting last night a
little bit about it because he's

860
00:42:30,080 --> 00:42:33,268

just gotten into it recently.
And well, not surprisingly, but

861
00:42:33,268 --> 00:42:36,498
what's interesting about that
conversation was Billy and I


862
00:42:36,506 --> 00:42:39,840
previously had been talking
about him looking for a virtual

863
00:42:39,840 --> 00:42:43,618
assistant, and now he feels
like he can use cowork.

864
00:42:43,618 --> 00:42:47,946
Assistant:
Next week we're
going to be doing this

865
00:42:47,946 --> 00:42:53,892
evaluation where this
is like
an ongoing series that we do

866
00:42:53,892 --> 00:43:00,300
where we evaluate a

podcaster's podcast and share

867
00:43:00,300 --> 00:43:03,270
feedback and share what you know

they're doing well and what

868
00:43:03,270 --> 00:43:06,294
could be improved.
And that
particular series on

869
00:43:06,294 --> 00:43:10,196
this show is one of the biggest
time sucks
for me because it

870
00:43:10,196 --> 00:43:13,482
takes a lot of preparation.
Even though I have
the team

871
00:43:13,482 --> 00:43:16,115
that's also helping out,
listening and giving their


872
00:43:16,123 --> 00:43:19,250
feedback.
And so what I did was I went

873
00:43:19,250 --> 00:43:23,210
into cowork again with
very
limited knowledge of how to use

874
00:43:23,210 --> 00:43:27,960
it, and I said to it, "Do
you
remember the evaluation series

875
00:43:27,960 --> 00:43:29,640
that I prepare for every
so
often?

876
00:43:29,640 --> 00:43:32,730
And it said yes, and it gave me
a little bit of a
summary.

877
00:43:32,730 --> 00:43:36,055
And I said, "I want you to
improve this workflow process


878
00:43:36,063 --> 00:43:38,534
because it takes me way too
long.

879
00:43:38,534 --> 00:43:42,222
And then it started going
back
and forth with me a lot, like a

880
00:43:42,222 --> 00:43:44,790
virtual assistant might.

It started asking me questions,

881
00:43:44,790 --> 00:43:47,190
trying to understand what are my

goals, what do I want to

882
00:43:47,190 --> 00:43:53,100
accomplish, and before I knew

it, it spit out probably 80% of

883
00:43:53,100 --> 00:43:56,676
my work for me.
I mean, like it
really it

884
00:43:56,676 --> 00:43:59,776
prepared everything from really
researching and
analyzing the

885
00:43:59,776 --> 00:44:02,190
episode, even though I
personally I feel this


886
00:44:02,198 --> 00:44:05,220
obligation, I'm going to go and
listen and analyze it myself.


887
00:44:05,228 --> 00:44:09,578
But it still goes in and it and
it starts suggesting, giving


888
00:44:09,586 --> 00:44:13,464
feedback, etc.
But it's also prepared my entire

889
00:44:13,464 --> 00:44:17,598
outline, my
rundown, etc.
Like it just did everything for

890
00:44:17,598 --> 00:44:21,446
me on its own,
accessing
different things of mine, and

891
00:44:21,446 --> 00:44:24,063
and also accessing
other
things on the internet.

892
00:44:24,063 --> 00:44:28,040
So I guess all this to be said
is
that how you're using it at

893
00:44:28,040 --> 00:44:30,282
all these days?
Are you using it for
stuff

894
00:44:30,282 --> 00:44:31,558
like that?
Yeah.

895
00:44:31,558 --> 00:44:34,173
Oh yes, 100.
Because I
mean, I do I do have

896
00:44:34,173 --> 00:44:35,820
an assistant at work, and she's
great.

897
00:44:35,820 --> 00:44:38,474
Me too.
But she also leverages her AI as

898
00:44:38,474 --> 00:44:41,796
her own
virtual assistant, and
we work in unison together

899
00:44:41,796 --> 00:44:43,913
because you
know we're working
from the same LLM.

900
00:44:43,913 --> 00:44:47,084
You know we're working in
the
same AI agent, or we're working

901
00:44:47,084 --> 00:44:48,788
in the same customer
project
folder.

902
00:44:48,788 --> 00:44:52,953
You know in in our LLM, so it's
constantly
learning from what

903
00:44:52,953 --> 00:44:55,866
we input into these folders and
into these
projects and in

904
00:44:55,866 --> 00:44:58,278
these agents.
But it's also you know using


905
00:44:58,286 --> 00:45:02,250
things that we run every single.
Day to say, hey, go back and


906
00:45:02,258 --> 00:45:04,173
look in Q2's social media
content.

907
00:45:04,173 --> 00:45:07,440
What was the highest

performing content of May of

908
00:45:07,440 --> 00:45:10,432
2026?
What have you seen tail
off in

909
00:45:10,432 --> 00:45:13,930
July of 2026?
You know, how can we bring that

910
00:45:13,930 --> 00:45:17,325
type of
content back to be
more engaging and ultimately get

911
00:45:17,325 --> 00:45:20,196
the you know
the customer to
wherever that post is trying to

912
00:45:20,196 --> 00:45:22,429
get them to
guide them to, so
you know it's constantly

913
00:45:22,429 --> 00:45:26,891
thinking, and it also
will
just you you can run it on daily

914
00:45:26,891 --> 00:45:28,397
schedules.
You can have
time schedules.

915
00:45:28,397 --> 00:45:31,702
You know you can tell it to
every Monday morning
at eight

916
00:45:31,702 --> 00:45:33,384
a.m.
Go into your project management

917
00:45:33,384 --> 00:45:36,198
tool and say,
hey, what are my
highest priorities today?

918
00:45:36,198 --> 00:45:39,558
What can you
do to help me
automate this process?

919
00:45:39,558 --> 00:45:41,782
How can I finish these
tasks
faster?

920
00:45:41,782 --> 00:45:45,732
So you know, using it in that
light is a perfect
way to

921
00:45:45,732 --> 00:45:49,185
start to begin to use an LLM as
a virtual assistant.


922
00:45:49,193 --> 00:45:52,677
Yeah, I love that advice, Eddie,
because I remember that used to

923
00:45:52,677 --> 00:45:56,162
be the advice I gave often when
ChatGPT was newer to a lot of


924
00:45:56,170 --> 00:45:58,080
people.
I used to tell it when they

925
00:45:58,080 --> 00:46:01,230
would come to me and say,

"Mark, how do I do X, Y, and Z

926
00:46:01,230 --> 00:46:03,970
using Chat GPT.
My first answer
would be go

927
00:46:03,970 --> 00:46:07,361
ask Chat GPT how to chat.
Yeah, right.

928
00:46:07,361 --> 00:46:10,078
And that's the same
thing.
So I think the lesson that I'm

929
00:46:10,078 --> 00:46:13,046
hearing and I'm
learning from
you here is just if you're

930
00:46:13,046 --> 00:46:16,090
intimidated by it,
just go in
and start asking it questions on

931
00:46:16,090 --> 00:46:19,136
how it can help
you.
It might not be perfect with all

932
00:46:19,136 --> 00:46:22,092
of its answers, but it
might
then what it's done for me is

933
00:46:22,092 --> 00:46:24,630
it's helped my brain get

moving and starting to

934
00:46:24,630 --> 00:46:27,070
understand.
Oh, okay, I could do
this, I

935
00:46:27,070 --> 00:46:29,910
could do that.
All right, now let me play a

936
00:46:29,910 --> 00:46:31,530
little
bit more.
So I appreciate.

937
00:46:31,530 --> 00:46:34,010
Hey, Mark, can I throw something
in
there real quick though?

938
00:46:34,010 --> 00:46:36,936
Because you have to be careful
what you
just said though,

939
00:46:36,936 --> 00:46:39,836
because so many people don't go
back and
read what it's giving

940
00:46:39,836 --> 00:46:41,802
them.
So make sure when you do that,

941
00:46:41,802 --> 00:46:44,574
go
read it before you let it
post anything for you.

942
00:46:44,574 --> 00:46:48,320
Before it
sends an email for
you, go read it because I have

943
00:46:48,320 --> 00:46:50,662
gotten garbage
from AI that
caught me.

944
00:46:50,662 --> 00:46:53,469
It got me in trouble with
somebody also
because I put

945
00:46:53,469 --> 00:46:55,340
something there.
I didn't realize what it said.

946
00:46:55,340 --> 00:46:58,236
So
make sure you're reading it
because I've got a real life


947
00:46:58,244 --> 00:46:59,490
story about that.
Yeah, yeah.

948
00:46:59,490 --> 00:47:01,230
Careful.
And all I'm really
suggesting

949
00:47:01,230 --> 00:47:04,872
is, if you're intimidated to use
some of these
newer features

950
00:47:04,872 --> 00:47:09,057
like co-work on Claude or work
on ChatGPT,
instead of being

951
00:47:09,057 --> 00:47:11,808
intimidated, just go to it and
tell it you're
intimidated.

952
00:47:11,808 --> 00:47:15,123
Say, "I'm intimidated to use
you, and I
want to learn how.

953
00:47:15,123 --> 00:47:18,246
Tell me how we can work
together, and it
will it will

954
00:47:18,246 --> 00:47:21,956
work with you on that.
That, but yes, we also
have to

955
00:47:21,956 --> 00:47:26,580
remember AI is as dumb as
it's
going to be as of today.

956
00:47:26,820 --> 00:47:28,332
It's going to be smarter

tomorrow.

957
00:47:28,332 --> 00:47:30,882
But you know, even these
powerful tools that we
use,

958
00:47:30,882 --> 00:47:33,590
and and I use it quite a bit in
my daily work.

959
00:47:33,590 --> 00:47:36,545
You know,
as a as a marketing
professional, it will still I


960
00:47:36,553 --> 00:47:39,690
will still see overlap.
So I will be doing something for

961
00:47:39,690 --> 00:47:42,767
one
client, and it it pulls it
from some other complete client.

962
00:47:42,767 --> 00:47:45,940
So
you know, to Ralph's point,
you need to read this stuff.

963
00:47:45,940 --> 00:47:48,900
Don't
don't just take it as
the gospel, if you will, that it

964
00:47:48,900 --> 00:47:51,178

generates it and it and it's
going to be perfect.

965
00:47:51,178 --> 00:47:53,300
Because I
literally saw it
pull from another client's

966
00:47:53,300 --> 00:47:56,278
folder where I
told it, you
know, to only pull from a

967
00:47:56,278 --> 00:47:58,787
specific place.
So you
know, even AI, machine

968
00:47:58,787 --> 00:48:01,150
learning, whatever you want to
call it, it
you still need

969
00:48:01,150 --> 00:48:03,708
some quality assurance, and you
have to look
into this and go,

970
00:48:03,708 --> 00:48:06,740
"Hey, is this ready to post?
Is this ready to
send out?

971
00:48:06,740 --> 00:48:09,498
Because you don't want to come
off and looking like you
know

972
00:48:09,498 --> 00:48:12,210
an ass, and you know you post
something that's completely


973
00:48:12,218 --> 00:48:14,534
different.
Hey, I'm going to go to Sid


974
00:48:14,542 --> 00:48:17,825
Meadows, who's been waiting
patiently to ask or comment, and

975
00:48:17,825 --> 00:48:21,006

then Billy Thorpe's on stage.
And since I mentioned him and


976
00:48:21,014 --> 00:48:23,613
what he's doing, I I asked him
to come up to share a little


977
00:48:23,621 --> 00:48:24,810
bit.
But first, let's go to Sid.

978
00:48:24,840 --> 00:48:26,358
Go ahead, Sid.
Good morning.


979
00:48:26,366 --> 00:48:28,722
Yeah, good morning, everybody.
Eddie, I'm certainly energized


980
00:48:28,730 --> 00:48:31,530
to hear your talk at the
conference in a month.

981
00:48:31,530 --> 00:48:33,150
So thanks
for being here
today.

982
00:48:33,780 --> 00:48:36,320
Sid Meadows: So I just wanted to

share two points.

983
00:48:36,320 --> 00:48:40,140
I started like you, Mark, using
Chat GPT work
this week.

984
00:48:40,170 --> 00:48:43,779
Marc Ronick: Yeah, Sid Meadows:
and I gave it three
website

985
00:48:43,779 --> 00:48:47,205
addresses that have attendees to
industry-specific
trade shows,

986
00:48:47,205 --> 00:48:51,780
and I ask it to compare those
lists, and then I
ask it to

987
00:48:51,780 --> 00:48:54,858
create the name of the company,
the website address,
the top

988
00:48:54,858 --> 00:48:57,894
three, and identify the top
three executives that I was


989
00:48:57,902 --> 00:49:01,332
looking for to provide their
LinkedIn profile, their email


990
00:49:01,340 --> 00:49:06,054
address and which show that they
attended, and it took it about


991
00:49:06,062 --> 00:49:09,788
an hour and a half, and it
produced a really good


992
00:49:09,796 --> 00:49:11,928
spreadsheet.
Now, there's a lot of

993
00:49:11,928 --> 00:49:14,760
information missing, which is

fine, but it gives me a starting

994
00:49:14,760 --> 00:49:18,060
point because I'm going to use

this in our business, the cloud

995
00:49:18,060 --> 00:49:19,722
network.
We're going to use this
for

996
00:49:19,722 --> 00:49:22,230
some email marketing to reach
some executives that we
don't

997
00:49:22,230 --> 00:49:24,852
know, so I thought it was
really, really powerful.

998
00:49:24,852 --> 00:49:29,179
So just
keep playing with it.
But do that as I use.Oh, you do

999
00:49:29,179 --> 00:49:31,598
the
same thing.
Yeah, I didn't know that it

1000
00:49:31,598 --> 00:49:33,330
would actually go read
the
website.

1001
00:49:33,350 --> 00:49:35,120
Marc Ronick: Yes, yeah, it was

cool.

1002
00:49:35,120 --> 00:49:37,410
The only thing that I'm doing
with Harvard too.

1003
00:49:37,410 --> 00:49:39,854
When
you're looking for email
addresses, there's another tool

1004
00:49:39,854 --> 00:49:43,810
called Hunter AI.
So if you can use an MCP or an

1005
00:49:43,810 --> 00:49:47,456
API, and and
have that
connected to your Chat GPT work,

1006
00:49:47,456 --> 00:49:50,088
Hunter AI help.
You
can type in a website

1007
00:49:50,088 --> 00:49:53,041
address, and it will give you
either the
exact email or it

1008
00:49:53,041 --> 00:49:55,960
will tell you the email
structure of how maybe
it's

1009
00:49:55,960 --> 00:49:58,144
like first initial dot last name
at.

1010
00:49:58,144 --> 00:50:00,117
So that might actually
help
you get.

1011
00:50:00,117 --> 00:50:02,730
Results for the actual email for
the people that
you're

1012
00:50:02,730 --> 00:50:04,554
targeting.
Sid Meadows: Oh, that's great!


1013
00:50:04,562 --> 00:50:05,932
Thank you.
I'll go check that out.

1014
00:50:05,932 --> 00:50:09,330
So I also wanted to comment

for a moment about how I'm using

1015
00:50:09,420 --> 00:50:12,562
Claude CoWork.
So I built a
script with the

1016
00:50:12,562 --> 00:50:16,122
cowork agent, and basically,
it's I need to go
and

1017
00:50:16,122 --> 00:50:19,535
reiterate it again this week.
But basically, I upload
the

1018
00:50:19,535 --> 00:50:24,392
transcript and I have it output
seven different things
for me:

1019
00:50:24,392 --> 00:50:29,204
a blog, a LinkedIn newsletter, a
copy for a
LinkedIn post to

1020
00:50:29,204 --> 00:50:33,272
accompany the newsletter, email
to my
community, FAQs that we

1021
00:50:33,272 --> 00:50:38,120
add to our landing page.
I also have it
do a page

1022
00:50:38,120 --> 00:50:41,789
description for Kajabi when we
post the blog, so that
it has

1023
00:50:41,789 --> 00:50:44,455
the page description.
It writes the blog too, so

1024
00:50:44,455 --> 00:50:47,734
that's
the seven seven things.
And oh, Instagram posts, so

1025
00:50:47,734 --> 00:50:49,636
actually
eight things.
Does Instagram post too?

1026
00:50:49,636 --> 00:50:53,754
So, and I copy that
over into
put it in our shared folder, and

1027
00:50:53,754 --> 00:50:56,818
then I review it.
I
read every word of it.

1028
00:50:56,818 --> 00:50:59,269
I change it as I feel it needs
to be
changed.

1029
00:50:59,269 --> 00:51:01,860
Remove all the m dashes and all
that kind of nonsense,
and

1030
00:51:01,860 --> 00:51:04,886
then I let my editor know that
it's ready, and she grabs
the

1031
00:51:04,886 --> 00:51:08,045
stuff that's important to her,
and then I take it from
there.

1032
00:51:08,045 --> 00:51:11,210
So that tool allowed me to
redeploy my marketing


1033
00:51:11,218 --> 00:51:14,815
assistant to do other things
that were more productive in my

1034
00:51:14,815 --> 00:51:18,528
business because these tasks
she was doing, and it was taking

1035
00:51:18,528 --> 00:51:20,954
too
long.
We were always Chunny's fire

1036
00:51:20,954 --> 00:51:23,009
drill on Sunday nights,
trying
to make sure everything was

1037
00:51:23,009 --> 00:51:24,956
done, and it really
typically
wasn't done.

1038
00:51:24,956 --> 00:51:28,622
And so I pulled that work from
her, and I
gave her other work

1039
00:51:28,622 --> 00:51:31,190
to do, and decided to build this
agent.

1040
00:51:31,190 --> 00:51:35,240
And
now I'm four weeks ahead
with all of this content.

1041
00:51:35,240 --> 00:51:37,850
So it just
really
revolutionized my workflow.

1042
00:51:38,150 --> 00:51:38,690
Marc Ronick: That's great to

hear.

1043
00:51:39,080 --> 00:51:42,180
Yeah, that's very cool.
And I'm
curious on that point

1044
00:51:42,180 --> 00:51:44,236
regarding Sid's seven pieces of
content.


1045
00:51:44,244 --> 00:51:49,289
There, Eddie, is it better to
tell the AI to create all seven

1046
00:51:49,289 --> 00:51:54,088
pieces of content in one swoop,
or should we have it be building

1047
00:51:54,088 --> 00:51:56,089

it one piece of content at a
time?

1048
00:51:56,089 --> 00:51:57,790
Is there an advantage one
way
or the other?

1049
00:51:58,090 --> 00:52:01,280
I tell it to.
I do break it down
by platform

1050
00:52:01,280 --> 00:52:03,700
specifically, just because I
know LinkedIn posts
can can be

1051
00:52:03,700 --> 00:52:06,248
a little bit longer than say a
Facebook post can,
and

1052
00:52:06,248 --> 00:52:08,525
obviously if you're posting
something like Twitter, you need

1053
00:52:08,525 --> 00:52:11,030

to put the the constraint of
280 characters, you know, and

1054
00:52:11,030 --> 00:52:13,185
then
tell it, oh, does it need
to be a Twitter thread?

1055
00:52:13,185 --> 00:52:16,002
And I will
never call it X.
I'm sorry, it's still Twitter,

1056
00:52:16,002 --> 00:52:20,108
but I like it
just to think
all at once and say, okay, this

1057
00:52:20,108 --> 00:52:21,242
is how I want my
LinkedIn
post.

1058
00:52:21,242 --> 00:52:22,922
This is how I want my Instagram
post.

1059
00:52:22,922 --> 00:52:26,140
This is
how I want you know
the the Twitter thread to be.

1060
00:52:26,140 --> 00:52:29,330
Now, when
I do like a
newsletter or a blog post, I

1061
00:52:29,330 --> 00:52:31,640
bring those.
I break
those out specifically

1062
00:52:31,640 --> 00:52:34,235
because it's going to be a
little bit
more context, and

1063
00:52:34,235 --> 00:52:36,914
I'm going to put a lot more
constraints in
there to where

1064
00:52:36,914 --> 00:52:40,398
you know I'm telling it not to
use m dashes,
not to use line

1065
00:52:40,398 --> 00:52:42,340
breaks.
You know, make sure that you're

1066
00:52:42,340 --> 00:52:45,040
only
using contractions and
don't do cannot, do can't.

1067
00:52:45,040 --> 00:52:48,300
So you can
tell it to do
exactly what you want, and

1068
00:52:48,300 --> 00:52:49,630
that's what it's going
to spit
out.

1069
00:52:50,680 --> 00:52:51,325
Okay.
All right.

1070
00:52:51,325 --> 00:52:53,042
Very cool.
Now
I think I'm doing it

1071
00:52:53,042 --> 00:52:54,086
right.
Then all right.

1072
00:52:54,086 --> 00:52:57,258
That's cool.
I hate that AI has just like


1073
00:52:57,266 --> 00:53:00,397
ruined the M dash because it
really is part of being


1074
00:53:00,405 --> 00:53:03,050
grammatically correct.
But anytime that anyone sees an

1075
00:53:03,050 --> 00:53:05,003
M
dash, they automatically
think it's AI generated.

1076
00:53:05,003 --> 00:53:06,490
Yeah, yeah.
I mean, it's yeah.

1077
00:53:06,490 --> 00:53:09,790
There's
no question about it.
I always think that even if

1078
00:53:09,790 --> 00:53:13,130
you're using
it and not AI,
I'm thinking AI did it.

1079
00:53:13,130 --> 00:53:14,030
Yeah.
All right.

1080
00:53:14,030 --> 00:53:17,778
So
before we wrap up, I do
want to ask you one more

1081
00:53:17,778 --> 00:53:19,924
question,
Eddie.
I want to pause real quick

1082
00:53:19,924 --> 00:53:22,750
because I said I was going
to
do this.

1083
00:53:22,750 --> 00:53:25,530
Billi is-he's just started using
Claude CoWork, and
Billi, I'm

1084
00:53:25,530 --> 00:53:29,303
going to ask you not to do this
in six minutes, like
the voice

1085
00:53:29,303 --> 00:53:33,236
message you gave me last night.
Instead, if you
could condense

1086
00:53:33,236 --> 00:53:37,293
that to maybe two minutes, I
would love for you to
share

1087
00:53:37,293 --> 00:53:40,457
how you automatically started
making a little bit of
cash by

1088
00:53:40,457 --> 00:53:43,283
using cowork.
Billi: Well, first of all, I


1089
00:53:43,291 --> 00:53:44,718
blame ADHD, Marc.
It's not.

1090
00:53:44,718 --> 00:53:46,955
It's not me Marc Ronick: for the
six minute
message.

1091
00:53:47,315 --> 00:53:49,415
Billi: If you don't want

answers, don't ask questions.

1092
00:53:49,625 --> 00:53:50,894
No, I'm just kidding.
Well,
yeah.

1093
00:53:50,894 --> 00:53:53,770
So my friend told me about Cloud
CoWork, and I was like,
okay,

1094
00:53:53,770 --> 00:53:57,200
I'll check this out.
And so I got in there, and I

1095
00:53:57,200 --> 00:53:59,798
built a
digital product.
A three, actually, several

1096
00:53:59,798 --> 00:54:03,304
digital
products within one,
so like a bundle, a couple of

1097
00:54:03,304 --> 00:54:05,480
freebies.
So
those are like just PDF

1098
00:54:05,480 --> 00:54:07,715
downloads.
And then I was like,
oh, I

1099
00:54:07,715 --> 00:54:11,028
could use this to do product
research for my Amazon


1100
00:54:11,036 --> 00:54:14,329
influencer business, find highly
qualified products, examine


1101
00:54:14,337 --> 00:54:18,010
other high-level influencers in
the program, see what they're


1102
00:54:18,018 --> 00:54:19,838
doing.
So I built a Chrome extension.

1103
00:54:19,838 --> 00:54:21,053
Didn't even.
I don't
even.

1104
00:54:21,053 --> 00:54:23,193
I say I built.
I didn't really do anything.

1105
00:54:23,193 --> 00:54:26,699
I said,
"Hey, Claude, this is
what I think I need to be doing.

1106
00:54:26,699 --> 00:54:28,925
And
so, anyway, so I got all
that.

1107
00:54:28,925 --> 00:54:32,225
I'm scraping data about

different products, and then

1108
00:54:32,225 --> 00:54:36,575
also having Claude automatically

compare the data I scrape with

1109
00:54:36,575 --> 00:54:39,260
like a program within inside

Amazon called Creator

1110
00:54:39,260 --> 00:54:42,410
Connections, and so that's cross

referencing, and then spitting

1111
00:54:42,410 --> 00:54:46,204
out a high quality product list
to me, and I have already

1112
00:54:46,204 --> 00:54:49,670
1000s, probably 3000 highly
qualified
products to make,

1113
00:54:49,670 --> 00:54:53,858
you know, to build relationships
with brands
or to buy or

1114
00:54:53,858 --> 00:54:55,649
whatever.
So that was pretty cool.

1115
00:54:55,649 --> 00:54:59,378
But yeah, the
digital product
I built it in like I built the

1116
00:54:59,378 --> 00:55:03,753
majority of it
in like.
Three days, sold a beta like 10

1117
00:55:03,753 --> 00:55:05,531
seats for like this.
I
don't even.

1118
00:55:05,531 --> 00:55:08,282
I should call it like a test
group or a feedback
group or

1119
00:55:08,282 --> 00:55:10,496
something.
I call it a beta group for

1120
00:55:10,496 --> 00:55:13,415
whatever reason.

Anyway, so people downloaded it,

1121
00:55:13,415 --> 00:55:15,935
purchased it for discounted

rate, gave me feedback.

1122
00:55:15,935 --> 00:55:19,634
I took that feedback, and they
and some
people even like

1123
00:55:19,634 --> 00:55:22,565
handwrote notes on.
They printed it off the PDF,


1124
00:55:22,573 --> 00:55:24,552
wrote handwrote notes, sent me
pictures.

1125
00:55:24,552 --> 00:55:29,172
I dropped those
pictures back
in the ones that I agreed with,

1126
00:55:29,172 --> 00:55:33,479
and Claude read the
pictures,
made the changes, and then I

1127
00:55:33,479 --> 00:55:35,922
just kept reiterating the

product and updating.

1128
00:55:35,922 --> 00:55:40,987
And then yeah, man, I just put
it for
sale like yes last

1129
00:55:40,987 --> 00:55:44,762
night and already generating
sales this
morning, so it's

1130
00:55:44,762 --> 00:55:47,430
crazy.
And and all I did, Mark, was

1131
00:55:47,430 --> 00:55:50,465
took
content that I've already
produced and my whole business


1132
00:55:50,473 --> 00:55:53,276
strategy I've talked about on
podcasts for years.

1133
00:55:53,276 --> 00:55:56,575
Took all
those transcriptions
from all those different places,

1134
00:55:56,575 --> 00:56:00,235

including my own content, and
just threw it into PDFs into a


1135
00:56:00,243 --> 00:56:03,201
folder and said, "Okay, Claude,
let's create digital products


1136
00:56:03,209 --> 00:56:05,503
with this content.
Yep, Marc Ronick: that's so

1137
00:56:05,503 --> 00:56:06,679
cool.
So
yeah, you don't even

1138
00:56:06,679 --> 00:56:09,059
necessarily have to like upload
all the
different transcripts.

1139
00:56:09,059 --> 00:56:12,462
You can just put them all in a
local
folder on your computer

1140
00:56:12,462 --> 00:56:15,185
and have it access it.
I think that's the
way I'm

1141
00:56:15,185 --> 00:56:16,440
understanding it.
Very cool.

1142
00:56:16,440 --> 00:56:18,360
Exactly.
I Billi: crawled out from


1143
00:56:18,368 --> 00:56:19,970
underneath the rock, dude.
It was fun.

1144
00:56:21,950 --> 00:56:23,780
Marc Ronick: Eddie, you did you
want to comment at all?

1145
00:56:24,050 --> 00:56:25,954
Eddie Garrison: I think it's a

brilliant way to do it.

1146
00:56:25,954 --> 00:56:29,573
We are doing that for clients,
not to
not not actually build

1147
00:56:29,573 --> 00:56:32,527
products, but to understand and
try to get
a little bit more

1148
00:56:32,527 --> 00:56:34,600
competitive advantage over their
direct
competitors.

1149
00:56:34,600 --> 00:56:38,357
To where you know we're scraping
their websites to
find out you

1150
00:56:38,357 --> 00:56:41,159
know what their back end, not
their backend, but
like what

1151
00:56:41,159 --> 00:56:42,530
where they're seeing the most
traffic.

1152
00:56:42,530 --> 00:56:45,380
You know,
we're trying to be
able to pull you know what

1153
00:56:45,380 --> 00:56:48,890
they're using for
SEO and AEO
keywords to see where we can

1154
00:56:48,890 --> 00:56:52,525
maybe leverage that
you know
low hanging fruit, if you will,

1155
00:56:52,525 --> 00:56:55,415
to make sure that
they're
getting cited in AI overuse, or

1156
00:56:55,415 --> 00:56:57,945
they're getting you
know in a
knowledge panel, or they're

1157
00:56:57,945 --> 00:57:00,828
trying to rank in the
top
five, you know, on on Google's

1158
00:57:00,828 --> 00:57:04,643
first page because what
one
thing for us is SEO still is is

1159
00:57:04,643 --> 00:57:07,070
a huge thing for our clients

of being discoverable when

1160
00:57:07,070 --> 00:57:10,160
people are looking for things

and now that there is AEO which

1161
00:57:10,160 --> 00:57:12,860
is you know just people typing

into ChatGPT as they would in

1162
00:57:12,860 --> 00:57:16,250
Google you want to be cited

because back in the day before

1163
00:57:16,250 --> 00:57:19,745
AI if you were ranking in the

top 15 you were going to be on

1164
00:57:19,745 --> 00:57:23,035
page one of Google.
Now, what
happens with AI

1165
00:57:23,035 --> 00:57:25,085
overview and then the AI
citations?

1166
00:57:25,085 --> 00:57:28,510
They
really chop down, you
know, on how you can rank number

1167
00:57:28,510 --> 00:57:30,990
one on
Google's front page.
And if you're not in the top

1168
00:57:30,990 --> 00:57:33,637
five of
the search, you're not
going to be listed unless you're

1169
00:57:33,637 --> 00:57:36,267
in the
AI overview or in those
AI citations.

1170
00:57:36,267 --> 00:57:40,272
So it's very
important for us
to be able to leverage AI in a

1171
00:57:40,272 --> 00:57:43,268
very similar
manner that he
was speaking, to be able to

1172
00:57:43,268 --> 00:57:46,496
scrape certain
websites to see
what they're doing and how again

1173
00:57:46,496 --> 00:57:49,160
we can
leverage that
competitively to make sure that

1174
00:57:49,160 --> 00:57:51,740
our clients are
outranking
their direct competitors.

1175
00:57:51,740 --> 00:57:54,325
Marc Ronick: Awesome, yeah.
And
by the way, side note: I

1176
00:57:54,325 --> 00:57:57,947
did take Billy's six-minute
voice
note and ran the

1177
00:57:57,947 --> 00:58:01,658
transcript through ChatGPT to
give me the
cliff notes.

1178
00:58:01,658 --> 00:58:03,398
Nice.I did.
Billi: You should have just read

1179
00:58:03,398 --> 00:58:04,532

those.
That would have been better than

1180
00:58:04,532 --> 00:58:08,026
what I just Marc Ronick: read,
Eddie.

1181
00:58:08,026 --> 00:58:12,180
I
appreciate that you've given
our community a system that they

1182
00:58:12,180 --> 00:58:16,305
can
begin using as this
conversation comes to a close.

1183
00:58:16,305 --> 00:58:20,411
We're also
we're excited to
have you joining us at as a

1184
00:58:20,411 --> 00:58:23,570
speaker at
Empowered
Podcasting Three, as we wrap up,

1185
00:58:23,570 --> 00:58:26,735
just tell us a
little bit
about your presentation.

1186
00:58:26,735 --> 00:58:30,333
Eddie Garrison: Yeah, so at

Empowered Podcasting Three, I

1187
00:58:30,421 --> 00:58:35,607
really want people to walk away
understanding how to use AI as

1188
00:58:35,607 --> 00:58:40,652
a part of their marketing
system,
not simply as another

1189
00:58:40,652 --> 00:58:43,253
tool that just generates
content.

1190
00:58:43,253 --> 00:58:47,854
So a lot
of people have
experience with AI.

1191
00:58:47,854 --> 00:58:52,951
They've opened Chat GPT
asked
it to write something, gotten

1192
00:58:52,951 --> 00:58:58,206
the mediocre response,
and
thought, okay, that's just AI.

1193
00:58:58,206 --> 00:59:03,074
We're we're gonna you know

we're we're going further than

1194
00:59:03,161 --> 00:59:08,077
that in this talk, so we're

gonna look at how to provide

1195
00:59:08,165 --> 00:59:13,431
context, structure your prompts,

preserve your expertise and

1196
00:59:13,519 --> 00:59:18,434
voice, and build repeatable

workflows around what you're

1197
00:59:18,522 --> 00:59:22,408
already creating.
So you know
the goal here for

1198
00:59:22,408 --> 00:59:19,386
our talk at Marc Ronick:
Awesome!

1199
00:59:19,386 --> 00:59:22,616
I can't
wait to see you there!
Can't wait to sit through that

1200
00:59:22,616 --> 00:59:24,983
talk as
well.
So many talks, and I'm not

1201
00:59:23,789 --> 00:59:28,704
Empowered Podcast Three is

practical frameworks that can

1202
00:59:25,040 --> 00:59:28,499
sure how I'm going to get to all

of them, but somehow I guess

1203
00:59:28,556 --> 00:59:31,414
that's what the video's for.

Thanks to Junaid Ahmed.

1204
00:59:31,414 --> 00:59:32,808
But actually they can actually
use
when they get home.

1205
00:59:32,808 --> 00:59:34,183
So I don't Eddie, thank you so
much for
joining us today.

1206
00:59:34,183 --> 00:59:38,468
I'm so glad we want someone
leaving thinking,
"Hey, AI is

1207
00:59:38,468 --> 00:59:37,661
really interesting. were able to
work this out on
such short

1208
00:59:37,661 --> 00:59:39,181
notice.
Go to Eddie Garrison.

1209
00:59:39,181 --> 00:59:40,183
Yeah, you're welcome.

Go to EddieGarrison.com and I

1210
00:59:40,183 --> 00:59:45,206
want them leaving to know and

say, "Hey, I know exactly what

1211
00:59:42,164 --> 00:59:45,623
learn all the different ways you

can connect with him, and of

1212
00:59:45,294 --> 00:59:50,385
I'm going to do different on

Monday after listening to our

1213
00:59:45,680 --> 00:59:48,238
course get that free prompting

guide as well.

1214
00:59:48,238 --> 00:59:51,219
Eddie, thank you again.
Appreciate you. panel

1215
00:59:51,219 --> 00:59:51,184
discussion.
Eddie Garrison: Thank you so


1216
00:59:51,192 --> 00:59:52,000
much, guys.
I really enjoyed it.

1217
00:59:52,120 --> 00:59:55,167
Marc Ronick: Yeah, and we are so

programming note for you.

1218
00:59:55,167 --> 00:59:59,058
If you are sad that we will not
be on
tomorrow, we actually

1219
00:59:59,058 --> 01:00:01,234
will be back.
Tomorrow, not doing a live


1220
01:00:01,242 --> 01:00:05,498
show, but we're going to play an
encore presentation of this past

1221
01:00:05,498 --> 01:00:09,150

week's empowered podcasting
live with speaker and creator

1222
01:00:09,150 --> 01:00:12,674
partner
Jessica Schiller.
So that will come out around the

1223
01:00:12,674 --> 01:00:16,050
same time
that the podcast
always does each and every day.

1224
01:00:16,050 --> 01:00:18,856
So check
that out tomorrow
afternoon@podcastingmorningshow.com

1225
01:00:18,856 --> 01:00:25,610

and until Tuesday, make it a
great day, everybody.

1226
01:00:25,610 --> 01:00:26,390
Take care.