Marketing Episodes

Great podcast marketing goes beyond publishing new episodes. The morning show cast and crew explore smarter podcast marketing, sharing practical strategies for using AI, creating content between episodes, and improving podcast discovery without sounding robotic. From social media workflows to sustainable growth tactics, the conversation is packed with actionable ideas to help you market your podcast more effectively. Learn how better prompts, smarter workflows, and authentic content can help you...

Finding podcast sponsorships can feel impossible when everyone tells you to chase bigger download numbers first. The morning show cast and crew sit down with sponsorship strategist Losh Moodaley to discuss why audience trust, engagement, and genuine relationships matter more than raw reach when building brand partnerships. The conversation covers how to identify the right sponsors, use AI to research potential companies, build meaningful connections before making a pitch, and create opportunitie...

Getting discovered isn't just about publishing more episodes. On today’s special, Empowered Podcasting LIVE!, myself, Jason Cercone and Rich Perry are joined by Julia Levine, the Podcast Teacher and break down 'podcast SEO', which helps the right listeners find your show instead of chasing them across social media... Episode Highlights: [00:00] Why Podcast SEO Matters [04:07] Julia's Podcasting Journey [06:47] Podcast SEO vs. Google SEO [11:58] Interview Shows and Keyword Strategy [14:57] S...

Growing a podcast takes more than publishing new episodes. In this conversation, the morning show cast and crew discuss how to build better podcast sponsorships by looking beyond traditional ad reads and making the most of the audience, platforms, and content you already have. From newsletters and social media to community engagement and sponsorship packages, the discussion shares practical ideas for creating partnerships that bring value to both creators and sponsors. Here's the thing, the stro...

Your podcast has only a few seconds to make a first impression, and that moment often starts before anyone hears a single word. In this episode, the morning show cast and crew discuss what makes your podcast cover art stand out, how artwork influences listener decisions, and why branding, readability, and simplicity matter more than adding extra design elements. The conversation also covers episode thumbnails, AI-generated artwork, and practical ways to test what actually gets people to press pl...

If you've been wondering how to stand out online when everyone uses AI, you're not alone. The morning show cast and crew sit down with creator Jeff Sieh to talk about using AI as a creative partner instead of a replacement, building stronger connections with your audience, and keeping your personality at the center of your content. Here's the thing, when everyone uses AI, the real difference isn't the tool, it's the human behind it. This conversation is a reminder that your voice, experiences, a...

Some podcasting mistakes stay with you long after the episode ends, the guest you should’ve said no to, the burnout that crept in from chasing numbers, or the moment you realized good gear can’t fix a disconnected show. The morning show cast and crew talk through the hard lessons creators usually learn the messy way, and why those moments often change how you approach podcasting moving forward. There’s also a real conversation about boundaries, trusting your instincts, and knowing when trying to...

Getting comfortable on video is harder than most creators expect, especially when camera fears make every little detail feel bigger than it is. The morning show cast and crew talk with Katie Fawkes from Ecamm about the pressure to look polished, sound perfect, and have the ideal setup before showing your face online. The conversation keeps coming back to how confidence is built through repetition, not preparation, and why audiences connect more with real people than flawless production. There’s ...

A lot of creators chase growth before realizing Podcast community matters more than downloads that disappear after one listen. The morning show cast and crew talk about the difference between having an audience and building real connection, the kind where listeners share your episodes, message you about how the show helped them, and keep showing up because they feel part of something. There’s also a bigger conversation around consistency, vulnerability, and why the strongest momentum usually com...

Search traffic feels random until you realize your podcast isn't showing up. The morning show cast and crew dig into why vague titles, weak descriptions, missing keywords, and the names you give audio files can quietly bury your show while others keep surfacing everywhere. That episode you thought was solid somehow vanished after publishing. The conversation covers how search behavior is changing across Apple, Spotify, YouTube, and Google, and why podcasts that treat metadata as part of the actu...

Podcast growth isn’t just about content, it’s about clarity. In this episode, we unpack the podcast growth mistake most people miss: messy messaging that makes your show hard to understand, remember, and share. We introduce the simple 5-word test to help you refine your podcast identity, improve word-of-mouth marketing, and make your show instantly clearer to listeners. Through live examples and discussion, we break down how clarity drives podcast growth, why your message needs to be repeatable,...

Today, flight attendants Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] M...

Are you showing up entirely as yourself on your podcast or are you holding back? Today, we tackle a question from listener Izzy, who’s ready to shed the ‘professional filter’ and embrace her unapologetic self behind the mic. But how do you break through hesitation and show up in a more genuine way without alienating your audience? Today we explore why podcasters hold back, how authenticity impacts audience connection, and steps to gradually bring more of your true self into your show. Episode H...

We’re starting the weekend with an engaging game of ‘What Would You Do?’ and explore thought-provoking scenarios related to guests, sponsorships, and content choices. We discuss the ethical implications of sensationalizing content while maintaining authenticity and examine the appropriateness of promoting a product without personal experience. To wrap up the week, we celebrate our community wins, including powerful Black history moments, podcast launches, and inspiring community and personal gro...

Do you believe charging guests to appear on your podcast is ethical? Today, we’re revisiting the controversial pay-to-play podcast model and the larger conversation around setting fair prices for services. We also share a clarification from a podcast news story we covered in episode #236. Go check that out for more context. Beyond that, this conversation turns into a bigger discussion on pricing, value, and how service-based business owners determine what to charge. If you’ve ever struggled with...

Dive into the competitive world of podcast awards with insider tips from a 22-time award-winning pro! In this must-listen episode of The Podcasting Morning Chat, we unveil the secrets to elevating your podcast through awards. Discover how to make your podcast stand out, the strategic categories to aim for, and why investing in awards could be a game-changer for your show. Whether you're eyeing your first award or looking to add to your collection, this episode is packed with actionable advice to...