483. The Podcast Growth Mistake Most People Miss

1
00:00:05,280 --> 00:00:07,520
Good morning podcasting.
Morning Chat.

2
00:00:07,720 --> 00:00:14,440
Today is Friday, March 27th,
2026 and today podcast growth,

3
00:00:14,520 --> 00:00:18,280
messy messaging and the simple
five word test that reveals

4
00:00:18,280 --> 00:00:21,720
whether people can actually
understand, remember and share

5
00:00:21,720 --> 00:00:24,400
your show.
Plus community wins of the week.

6
00:00:26,040 --> 00:00:28,600
So if you're listening live on
Clubhouse, hit the share button,

7
00:00:28,600 --> 00:00:30,760
bottom left hand side of the
screen and share it.

8
00:00:30,760 --> 00:00:34,080
However, Clubhouse lets you.
And if you're catching us via

9
00:00:34,080 --> 00:00:37,080
podcast, YouTube, LinkedIn,
etcetera, please share this with

10
00:00:37,080 --> 00:00:41,240
a fellow podcaster.
And now give us about 30 seconds

11
00:00:41,240 --> 00:00:44,400
and we'll get things rolling.
Thanks for being here.

12
00:00:52,120 --> 00:00:56,000
The Podcasting Morning Chat is
powered by Ironic Media, helping

13
00:00:56,000 --> 00:01:00,840
podcasters launch, Polish and
grow great shows, and by Content

14
00:01:00,840 --> 00:01:03,800
Creators Accountant, helping
creators build real business

15
00:01:03,800 --> 00:01:22,640
behind their content.
Good morning again podcasting.

16
00:01:22,640 --> 00:01:24,920
Morning Ted thank you so much
for being here.

17
00:01:24,920 --> 00:01:28,840
I am your host Mark Ronik and
currently on stage with me.

18
00:01:28,840 --> 00:01:32,960
My Co hosts we have Dr. Faye,
Jonathan Howard, Ralph E Step,

19
00:01:33,280 --> 00:01:37,880
BC Babbles, Nick Naul back and
Sid Meadows and also we have

20
00:01:37,920 --> 00:01:43,000
Tide tutoring AKA Nikki who we
will get to in a moment.

21
00:01:43,360 --> 00:01:47,520
Thank you all for being here
today and I will let me just say

22
00:01:47,520 --> 00:01:51,320
I'll get to the podcaster.
What did I call it happy hour

23
00:01:51,520 --> 00:01:53,840
from last night?
I'll share that with you in a

24
00:01:53,840 --> 00:01:55,800
moment.
First a couple of little

25
00:01:55,800 --> 00:01:58,600
housekeeping things and then
we'll dive right into the show

26
00:01:58,600 --> 00:02:01,400
as well.
First, Jonathan, if you don't

27
00:02:01,400 --> 00:02:05,160
mind, will you give us another
tease for Monday's Obsession

28
00:02:05,160 --> 00:02:08,960
Worthy podcast and maybe even
share a little bit of what that

29
00:02:08,960 --> 00:02:11,960
even means when we say Obsession
Worthy podcasts?

30
00:02:12,000 --> 00:02:14,040
Sure, I will share and I'm
getting an echo.

31
00:02:14,200 --> 00:02:15,440
You're OK.
I'm not hearing it.

32
00:02:15,720 --> 00:02:17,200
OK.
OK, awesome.

33
00:02:17,240 --> 00:02:22,760
So on Monday Obsession Worthy
podcast is 20,000 Hertz and we

34
00:02:22,760 --> 00:02:26,280
are tackling the Hamilton and
when we say Obsession Worthy

35
00:02:26,280 --> 00:02:29,600
podcast, it's about your sorry,
the echo's throwing me off.

36
00:02:29,600 --> 00:02:30,840
Give me a second.
I'm going to do this.

37
00:02:31,120 --> 00:02:33,000
I'll do it for you if if if you
need.

38
00:02:33,000 --> 00:02:35,880
Nope, got it.
OK, although Dr. is saying I'm

39
00:02:35,880 --> 00:02:37,360
getting a big echo too.
Interesting.

40
00:02:37,360 --> 00:02:39,600
I'm not sure why, Ralph, you're
not running anything on.

41
00:02:41,000 --> 00:02:44,520
Whatever was done is was fine
because I don't get it anymore.

42
00:02:44,520 --> 00:02:46,920
Got it.
Well, we will edit all this out.

43
00:02:49,960 --> 00:02:53,120
So obsession really thought the
podcast is about what makes the

44
00:02:53,120 --> 00:02:56,320
podcast unique, these big
podcasts, 20,000 Hertz, what's

45
00:02:56,320 --> 00:02:58,520
going to make it unique?
And we're also going to be using

46
00:02:58,520 --> 00:03:00,240
a little bit of what makes
Hamilton unique.

47
00:03:00,240 --> 00:03:04,160
And as we look at this
particular podcast, I'm excited

48
00:03:04,160 --> 00:03:05,800
about that.
We're going to talk about, you

49
00:03:05,800 --> 00:03:08,560
know, sound and the importance
of sound on your podcast.

50
00:03:08,560 --> 00:03:10,240
Awesome.
Yeah, This actually plays a

51
00:03:10,240 --> 00:03:12,520
little bit into what we were
discussing yesterday.

52
00:03:12,520 --> 00:03:16,200
You know, we talked a lot about,
we talked a lot about comparison

53
00:03:16,320 --> 00:03:19,880
and the comparison traps, right?
But this is actually a way to

54
00:03:19,880 --> 00:03:22,680
use it to your advantage.
In other words, we're going to

55
00:03:22,680 --> 00:03:28,800
breakdown popular podcasts and
specifically why do why are they

56
00:03:28,800 --> 00:03:31,120
so popular?
Why do people gravitate to

57
00:03:31,120 --> 00:03:33,520
those?
That's why we break those down

58
00:03:33,520 --> 00:03:37,520
on obsession Worthy podcast day,
if you will, which is every

59
00:03:37,520 --> 00:03:40,720
other Monday as of now.
We're trying different things on

60
00:03:40,720 --> 00:03:44,640
Mondays, but this Monday we will
be like, as Jonathan said,

61
00:03:44,640 --> 00:03:47,160
breaking down 20.
What is it called?

62
00:03:47,320 --> 00:03:50,200
What's the series again?
20,000 Hertz.

63
00:03:50,320 --> 00:03:51,880
Am I right about that?
Jonathan I.

64
00:03:52,000 --> 00:03:53,120
See.
Yes, yeah, yes.

65
00:03:53,240 --> 00:03:57,200
And that show Hamilton crafting
the sound of the Broadway smash

66
00:03:57,280 --> 00:03:58,080
hit.
OK.

67
00:03:58,080 --> 00:04:00,240
And then also Speaking of
breaking, if you go.

68
00:04:00,480 --> 00:04:02,920
Yeah, go ahead.
For anybody that's looking for

69
00:04:02,920 --> 00:04:06,480
or wants to read along, make
sure you search 20,000 Hertz is

70
00:04:06,480 --> 00:04:08,840
all spelled out.
It's not the numbers, it's right

71
00:04:08,840 --> 00:04:11,920
20,000 the word.
It took me a minute and I'll

72
00:04:11,920 --> 00:04:14,000
also make it even easier for our
our audience.

73
00:04:14,000 --> 00:04:17,880
If you go to
podcastingmorningchat.com/owp

74
00:04:18,040 --> 00:04:22,440
obsession worthy podcasts OWP,
you will find not only all of

75
00:04:22,440 --> 00:04:26,520
our past episodes that we've
broken down other podcasts, but

76
00:04:26,640 --> 00:04:29,960
you'll find this coming Mondays.
So you'll just be able to click

77
00:04:29,960 --> 00:04:33,800
that and it'll give you your
choice of podcast platforms to

78
00:04:33,800 --> 00:04:38,360
enjoy that show.
Also, if you have a podcast that

79
00:04:38,360 --> 00:04:42,280
you would like evaluated and get
some honest feedback from this

80
00:04:42,280 --> 00:04:44,400
fine team, all you have to do is
go to

81
00:04:44,400 --> 00:04:49,720
podcastingmorningchat.com/eval
EVAL and fill out the form,

82
00:04:49,720 --> 00:04:54,320
apply with one of your podcast
episodes and we will add that to

83
00:04:54,320 --> 00:04:58,440
the pot and we will pick it at
some point or another and break

84
00:04:58,440 --> 00:05:02,200
it down on a Thursday.
And as of now, next, this coming

85
00:05:02,200 --> 00:05:06,280
Thursday will be our next
evaluation and I will share what

86
00:05:06,280 --> 00:05:11,640
that is on our in our Facebook
group at Facebook dot com slash.

87
00:05:12,240 --> 00:05:16,680
I think it's yeah, it's
facebook.com/groups/empowered

88
00:05:16,680 --> 00:05:18,400
podcasting.
You can get all these links

89
00:05:18,400 --> 00:05:20,320
we're talking about in the show
notes.

90
00:05:20,320 --> 00:05:23,480
So don't fret if you're feeling
overwhelmed about that.

91
00:05:23,480 --> 00:05:26,040
You'll just be able to go in to
the show notes and find what you

92
00:05:26,040 --> 00:05:27,840
need.
But Speaking of our Facebook

93
00:05:27,840 --> 00:05:30,400
group, I also wanted to say, and
also Speaking of past

94
00:05:30,400 --> 00:05:34,640
evaluations, I literally just
got an e-mail over the past 24

95
00:05:34,640 --> 00:05:39,240
hours from a past value
evaluation that we did from a,

96
00:05:39,480 --> 00:05:41,600
this is from the podcaster
Sharon.

97
00:05:41,840 --> 00:05:46,280
She is the host of The Runner's
Soul and she wrote in and said,

98
00:05:46,280 --> 00:05:49,360
I recently came across your
professional evaluation of my

99
00:05:49,360 --> 00:05:52,680
podcast, The Runner's Soul via
pod follow.

100
00:05:52,920 --> 00:05:55,280
And I wanted to reach out and
say a huge thank you.

101
00:05:55,320 --> 00:05:58,200
I'm going to pause there and say
I know I reached out to Sharon

102
00:05:58,200 --> 00:06:01,160
to tell her that we evaluated
her podcast, but I guess maybe

103
00:06:01,160 --> 00:06:04,000
my e-mail may have gotten lost
in the shuffle there.

104
00:06:04,000 --> 00:06:08,040
She goes on to say I don't I to
be honest, I didn't realize the

105
00:06:08,040 --> 00:06:09,880
show was being reviewed at the
time.

106
00:06:10,320 --> 00:06:13,360
But I am so grateful for the
quote UN quote verdict and the

107
00:06:13,360 --> 00:06:15,400
constructive feedback you
provided.

108
00:06:15,400 --> 00:06:18,440
I only wish I had been able to
listen in live.

109
00:06:18,520 --> 00:06:21,480
Your insights on our niche
authority and technical

110
00:06:21,480 --> 00:06:26,080
improvements like the trailer
and SEO are exactly what we need

111
00:06:26,080 --> 00:06:28,440
to take the show to the next
level.

112
00:06:28,680 --> 00:06:31,520
We already begun implementing
your suggestions, including

113
00:06:31,520 --> 00:06:34,880
tightening our branding and
focusing on our foot care

114
00:06:34,880 --> 00:06:37,520
toolbox segments.
I would love it if you would

115
00:06:37,520 --> 00:06:40,120
consider re evaluating us in the
future.

116
00:06:40,120 --> 00:06:44,080
She gave us another link.
She wants us to check out season

117
00:06:44,080 --> 00:06:47,840
4, her latest season.
Sharon, absolutely.

118
00:06:47,840 --> 00:06:51,800
If you want to resubmit at some
point, we will go through one of

119
00:06:51,800 --> 00:06:54,800
your newer episodes and be happy
to do that.

120
00:06:55,080 --> 00:06:57,800
So thank you for that.
Was this the very first one that

121
00:06:57,800 --> 00:07:00,400
we did?
It might have been.

122
00:07:00,600 --> 00:07:03,520
Because I remember kind of
dogged her all.

123
00:07:03,520 --> 00:07:06,480
I mean, I was following her for
a long time and telling her, you

124
00:07:06,480 --> 00:07:09,320
know, this is what we did.
But and I never ever got any

125
00:07:09,320 --> 00:07:11,240
kind of response.
And I thought, well, maybe she

126
00:07:11,240 --> 00:07:13,320
thinks I'm like spamming her or
something.

127
00:07:13,320 --> 00:07:15,960
Yeah, or some crazy woman.
Yeah.

128
00:07:16,400 --> 00:07:19,200
Well, it could be.
Yeah, of course that's still.

129
00:07:19,280 --> 00:07:20,880
That's a different episode,
Mark.

130
00:07:21,280 --> 00:07:24,000
Yes.
The dark stalking, stalking.

131
00:07:24,400 --> 00:07:26,040
The Dr. Stalking 1 is.
Yeah.

132
00:07:26,200 --> 00:07:29,480
Well, there is an app Sumo app.
It actually just came out.

133
00:07:29,840 --> 00:07:31,840
There you.
Go Dr. stalking thing.

134
00:07:32,120 --> 00:07:34,160
But I did want to say one thing
about this.

135
00:07:34,760 --> 00:07:37,880
You know, when you had said that
she wasn't on the episode, like

136
00:07:37,880 --> 00:07:42,600
here, you know, I was thinking I
would rather not be Yeah.

137
00:07:42,640 --> 00:07:47,400
Then be on while everybody's
evaluating it because 1 you get

138
00:07:47,480 --> 00:07:50,600
a true evaluation because it's
not like you're trying to be

139
00:07:50,600 --> 00:07:52,440
nice to.
The person in the room, right?

140
00:07:52,640 --> 00:07:56,920
And I just think it's so great
that they actually implemented,

141
00:07:56,920 --> 00:07:59,760
they tweaked it a little bit
from this group's.

142
00:08:00,560 --> 00:08:02,640
It's just, it's all good.
It's just it.

143
00:08:02,880 --> 00:08:05,400
I'm just glad that she found
value with it and she made and

144
00:08:05,400 --> 00:08:08,000
she wants to get it done again.
Yeah, I mean, that's a, it's a

145
00:08:08,000 --> 00:08:09,880
good point.
Although I think that we are

146
00:08:09,880 --> 00:08:13,840
pretty fair and honest for the
times that we've had people that

147
00:08:13,840 --> 00:08:16,520
were evaluating actually in the
room, I think we do a good job.

148
00:08:16,520 --> 00:08:19,040
But yeah, you got to think that
there is some influence on the

149
00:08:19,040 --> 00:08:21,960
situation when the actual person
is right there in the room.

150
00:08:21,960 --> 00:08:24,480
And I'm with you also.
If I'm that person being

151
00:08:24,480 --> 00:08:27,880
evaluated, it's hard for me to
sit there and listen to the

152
00:08:27,880 --> 00:08:29,560
feedback.
Even if it's a lot of good

153
00:08:29,560 --> 00:08:32,840
feedback, it's still a little
awkward and uncomfortable to be

154
00:08:32,840 --> 00:08:37,000
sitting there being evaluated.
And yeah, so get that, too.

155
00:08:37,039 --> 00:08:39,240
I'm with you there.
OK, I was going to share a

156
00:08:39,240 --> 00:08:41,480
little more about the Facebook
group, but I want to get into

157
00:08:41,679 --> 00:08:45,120
today's show.
But I will just say last night

158
00:08:45,160 --> 00:08:49,920
we did the podcaster happy hour.
I did that alongside Christina

159
00:08:49,920 --> 00:08:53,880
Vidovic, Women Getting Visible,
that's her organization.

160
00:08:54,200 --> 00:08:56,440
And we had a nice intimate
crowd.

161
00:08:56,440 --> 00:09:01,160
We had about 10 people there and
a couple people found us through

162
00:09:01,400 --> 00:09:04,960
an Eventbrite that we had pub
published, which I found that

163
00:09:04,960 --> 00:09:09,400
really cool that we did that two
Decembers ago when we did it at

164
00:09:09,400 --> 00:09:12,520
the same place.
We also made an Eventbrite and

165
00:09:12,520 --> 00:09:14,840
people found us that way.
If you don't think Eventbrite

166
00:09:14,840 --> 00:09:18,040
works, think again.
It was definitely a great way to

167
00:09:18,040 --> 00:09:21,880
get some visibility for sure.
So yeah, we had about 10 people

168
00:09:21,880 --> 00:09:23,720
there.
I got to meet some new people,

169
00:09:23,720 --> 00:09:28,080
see some familiar faces like
Janae and my friend Adam Bird.

170
00:09:28,360 --> 00:09:32,360
Adam has been going to Who
Empowered Podcasting the past

171
00:09:32,360 --> 00:09:34,600
couple years and coming back
again this year.

172
00:09:34,600 --> 00:09:36,640
More to come on that he has
some.

173
00:09:36,920 --> 00:09:40,160
I think we have some news to
share about his participation

174
00:09:40,160 --> 00:09:42,440
later next week.
I'm hoping.

175
00:09:42,440 --> 00:09:44,800
Fingers crossed.
But yeah, so it was great.

176
00:09:44,800 --> 00:09:48,440
And then of course, we got to
see, I got to meet Nikki and so

177
00:09:48,440 --> 00:09:51,480
did Janaid for that matter,
because Janaid is a regular here

178
00:09:51,560 --> 00:09:54,960
in the mornings.
So Nikki, it was great meeting

179
00:09:54,960 --> 00:09:56,640
you.
Great seeing you, great getting

180
00:09:56,640 --> 00:10:00,360
a couple of hugs in with you.
And yeah, did you want to share,

181
00:10:00,440 --> 00:10:02,000
hear anything about your
experience there?

182
00:10:02,000 --> 00:10:05,760
Definitely worth the drive.
The drive was rough because of

183
00:10:05,760 --> 00:10:08,240
the traffic and everything, but
I knew it was going to be

184
00:10:08,240 --> 00:10:12,240
because I was leaving at prime
rush hour time heading into DC.

185
00:10:12,240 --> 00:10:14,200
So I knew it was going to be a
little bit tough getting there.

186
00:10:14,200 --> 00:10:17,480
But you know, once I saw you
guys at the at the restaurant, I

187
00:10:17,480 --> 00:10:20,840
said Oh my gosh, what a relief.
And it was just the coolest

188
00:10:20,840 --> 00:10:22,560
thing to be able to hang out
with you guys.

189
00:10:22,760 --> 00:10:27,040
Couple things came out of it.
A lady, she wants to come on my

190
00:10:27,040 --> 00:10:29,960
show, which is really cool.
She had a great story about

191
00:10:30,440 --> 00:10:34,160
helping her son through alcohol
addiction, drug addiction, and

192
00:10:34,160 --> 00:10:37,520
now he's like a multi
millionaire because of TikTok

193
00:10:37,520 --> 00:10:40,040
and he has a ton of followers
and things like that.

194
00:10:40,040 --> 00:10:43,120
So it was really exciting to to
see her there and get to know

195
00:10:43,120 --> 00:10:44,920
her.
And then another lady and I were

196
00:10:44,920 --> 00:10:48,840
having a wonderful conversation
about parenting.

197
00:10:48,840 --> 00:10:50,680
So that's what my podcast is all
about.

198
00:10:50,680 --> 00:10:53,240
I'm not a parent, but I'd have a
podcast on parenting.

199
00:10:53,240 --> 00:10:56,880
So immediately that sort of
intrigued her and she was like,

200
00:10:56,880 --> 00:10:59,680
Oh well, this, this and this.
And she started asking a bunch

201
00:10:59,680 --> 00:11:01,840
of questions and what.
And so we had, we just had a

202
00:11:01,840 --> 00:11:05,280
phenomenal conversation.
So I definitely plan to attend

203
00:11:05,280 --> 00:11:06,880
again.
If you do something like this,

204
00:11:06,920 --> 00:11:09,200
hope to also go to some
podcasting conferences and

205
00:11:09,200 --> 00:11:11,120
things like that to connect with
more great people.

206
00:11:11,120 --> 00:11:12,400
Awesome.
Love that.

207
00:11:12,480 --> 00:11:16,080
And yeah, And you're coming to
Empowered Podcasting in August,

208
00:11:16,080 --> 00:11:16,280
right?
I.

209
00:11:16,360 --> 00:11:18,160
Hope so.
I can't make the commitment as

210
00:11:18,160 --> 00:11:21,840
of right now, but after meeting
everyone today, my drive to do

211
00:11:21,840 --> 00:11:23,160
so is much higher.
Awesome.

212
00:11:23,160 --> 00:11:24,600
I love that.
I love that.

213
00:11:24,600 --> 00:11:28,080
And she's not kidding about her
commute to the happy hour last

214
00:11:28,080 --> 00:11:31,480
night.
About 3 hours to get to the How

215
00:11:31,480 --> 00:11:33,160
long did it take you to get home
Nikki?

216
00:11:33,400 --> 00:11:36,000
Home was much easier, although I
was tired.

217
00:11:36,000 --> 00:11:38,120
It was probably about two hours,
not too bad.

218
00:11:38,120 --> 00:11:41,800
But I did call my dad and he was
working late, so he, you know,

219
00:11:41,800 --> 00:11:45,080
he kept me awake on the phone
and we were able to talk about a

220
00:11:45,080 --> 00:11:47,840
lot of fun things, you know,
just going on in the world and

221
00:11:47,840 --> 00:11:50,920
in our lives and things like
that for on and off for about

222
00:11:50,920 --> 00:11:53,000
two hours or so.
And it's always good to talk to

223
00:11:53,000 --> 00:11:55,640
him because I don't get to.
So the two hour drive back home

224
00:11:55,640 --> 00:11:58,200
was much pleasant, but I loved
every moment of it.

225
00:11:58,200 --> 00:12:00,880
And I love having little
adventures and things like that.

226
00:12:00,880 --> 00:12:02,640
So I'm not thrown off by the
traffic at all.

227
00:12:02,640 --> 00:12:05,600
It was just, it was one of those
things that I was like, Oh my

228
00:12:05,640 --> 00:12:08,840
God, I haven't been to DC in a
long time, but I do not want to

229
00:12:08,840 --> 00:12:12,520
go back because of the.
Yes, I can totally relate to

230
00:12:12,520 --> 00:12:15,400
that.
Coming into town from Asheville,

231
00:12:15,640 --> 00:12:19,960
when my wife and I first made
our way onto the Beltway here in

232
00:12:19,960 --> 00:12:24,920
DC, it was a giant wave of
overwhelm if there was no

233
00:12:24,920 --> 00:12:28,880
traffic on our way into town,
but there were still just

234
00:12:28,880 --> 00:12:32,840
overwhelming amount of cars on
the road.

235
00:12:32,840 --> 00:12:35,600
And we're not used to that being
in the Asheville area.

236
00:12:35,600 --> 00:12:39,040
There's sometimes traffic, but
the amount of cars were.

237
00:12:39,040 --> 00:12:43,240
It's just you realize after a
few years away, you start to

238
00:12:43,240 --> 00:12:46,560
realize, wow, what a busy area I
used to live in.

239
00:12:47,720 --> 00:12:50,200
All right, so with that, hey
Ralph, do you have the whoosh

240
00:12:50,200 --> 00:12:52,200
handy?
There it is.

241
00:12:52,200 --> 00:12:55,240
Thank you, Ralph.
All right, let's dive in to

242
00:12:55,280 --> 00:12:58,880
today's topic.
And I think the best way to do

243
00:12:58,880 --> 00:13:00,280
this.
Ralph and I talked a little bit

244
00:13:00,280 --> 00:13:03,320
about this and it was Ralph.
I think you came across this

245
00:13:03,320 --> 00:13:05,960
somewhere online, this question
perhaps.

246
00:13:05,960 --> 00:13:08,000
I'm not sure.
But yeah, tell us a little bit

247
00:13:08,000 --> 00:13:10,760
about what we're going to get
into today and how you came up

248
00:13:10,760 --> 00:13:11,560
with this.
Yeah.

249
00:13:11,560 --> 00:13:14,920
So I saw this posted in a
Facebook group as best I can

250
00:13:14,920 --> 00:13:17,240
remember.
And I think what we really need

251
00:13:17,240 --> 00:13:20,920
to focus on today is that most
podcasters don't have a content

252
00:13:20,920 --> 00:13:22,320
problem.
I don't think that's the issue.

253
00:13:22,360 --> 00:13:24,000
I think they have a clarity
problem.

254
00:13:24,040 --> 00:13:26,920
We can talk about our show for 5
minutes, but we struggle to

255
00:13:26,920 --> 00:13:29,640
explain it in five words.
And that matters.

256
00:13:29,680 --> 00:13:31,400
And I think it matters more than
most people.

257
00:13:31,400 --> 00:13:34,480
Real because the truth is your
podcast doesn't grow based on

258
00:13:34,480 --> 00:13:37,280
how well you can explain it.
That's great if you can explain

259
00:13:37,280 --> 00:13:40,440
it, but I believe it grows
easily when other people can

260
00:13:40,440 --> 00:13:42,760
repeat that explanation.
Because I really think that's

261
00:13:42,760 --> 00:13:45,760
where most of us have seen
growth is word of mouth, people

262
00:13:45,760 --> 00:13:48,280
actually talking about it.
Because think about how people

263
00:13:48,280 --> 00:13:51,400
actually discover podcasts.
Some I might tell them about it

264
00:13:51,400 --> 00:13:53,800
or they're scrolling through the
podcast apps, they're

265
00:13:53,800 --> 00:13:55,760
distracted.
They got to decide fast.

266
00:13:55,800 --> 00:13:58,960
And the truth is you don't get 5
minutes to explain your show.

267
00:13:58,960 --> 00:14:01,760
You get a few seconds.
And in those few seconds, the

268
00:14:01,760 --> 00:14:03,800
truth is clarity is going to
win.

269
00:14:03,800 --> 00:14:06,040
Because here's the truth.
Someone can recommend your show,

270
00:14:06,040 --> 00:14:08,360
but they're never going to say,
oh, let me tell you about Mark's

271
00:14:08,360 --> 00:14:09,320
show.
And they're going to give you a

272
00:14:09,320 --> 00:14:12,040
paragraph isn't going to happen.
They're going to give you a few

273
00:14:12,040 --> 00:14:14,120
words.
And if your podcast can't be

274
00:14:14,120 --> 00:14:17,280
described quickly, I'm talking
about 5 words, it can't be

275
00:14:17,280 --> 00:14:19,120
shared easily.
And if it can't be shared

276
00:14:19,120 --> 00:14:21,160
easily, it doesn't spread.
Here's the hard truth.

277
00:14:21,200 --> 00:14:24,480
If people don't understand your
show right away, this is the age

278
00:14:24,480 --> 00:14:25,760
we're in.
They move on.

279
00:14:25,760 --> 00:14:27,240
They're not going to try to
figure it out.

280
00:14:27,240 --> 00:14:28,520
They're not going to ask
questions.

281
00:14:28,520 --> 00:14:31,400
They just scroll right past it.
So today isn't about writing a

282
00:14:31,400 --> 00:14:33,160
better description.
I think that's important.

283
00:14:33,160 --> 00:14:35,080
I think descriptions are great
once you get somebody's

284
00:14:35,080 --> 00:14:36,880
attention.
I think the description is

285
00:14:36,880 --> 00:14:38,280
important.
But I think today we need to

286
00:14:38,280 --> 00:14:40,760
talk about building a more
memorable identity because

287
00:14:40,760 --> 00:14:42,560
people don't remember
explanations.

288
00:14:42,560 --> 00:14:45,760
They remember simple language
they can repeat to someone else.

289
00:14:45,760 --> 00:14:48,520
And that's why I want to land on
this 5 words because that

290
00:14:48,520 --> 00:14:50,360
shortcut is what it all comes
down to.

291
00:14:50,400 --> 00:14:53,040
So let's start right here.
If someone asked you right now,

292
00:14:53,080 --> 00:14:55,120
just out of the blue, oh, you're
a podcast.

293
00:14:55,120 --> 00:14:57,880
What is your podcast about?
Just ask you that question.

294
00:14:57,880 --> 00:14:59,840
Could you answer it in five
words?

295
00:14:59,840 --> 00:15:01,560
And I want to encourage
everybody right now.

296
00:15:01,920 --> 00:15:05,040
If you want to put it in the
chat, put your 5 words and we're

297
00:15:05,040 --> 00:15:07,560
going to talk about how to do
this better throughout the show

298
00:15:07,560 --> 00:15:09,640
today.
But drop it in the chat or if

299
00:15:09,640 --> 00:15:11,520
you want to talk about it, raise
your hand.

300
00:15:11,520 --> 00:15:13,480
I'm going to, I'm going to put
myself under the microscope

301
00:15:13,480 --> 00:15:15,360
first because I think that's the
fair thing to do.

302
00:15:15,360 --> 00:15:18,200
So I thought about this for my
content creators accountant show

303
00:15:18,200 --> 00:15:22,560
and I came up with five words,
content creator, keep, protect,

304
00:15:22,640 --> 00:15:26,560
grow so that if I meet anybody,
I can say my content creators

305
00:15:26,560 --> 00:15:28,520
show.
Well, obviously content creators

306
00:15:28,520 --> 00:15:31,160
in the title, which I think is a
huge thing, but it helps people

307
00:15:31,160 --> 00:15:34,200
keep protect and grow their
podcasts.

308
00:15:34,200 --> 00:15:37,040
So I threw myself there first.
Mark, if you want to jump in

309
00:15:37,040 --> 00:15:38,560
there with your thoughts and
ideas.

310
00:15:38,560 --> 00:15:39,760
Yeah, sure.
Thank you, Ralph.

311
00:15:39,760 --> 00:15:42,160
Thanks for setting the stage
here.

312
00:15:42,160 --> 00:15:47,400
And I can tell you that I was
very focused, very centered on

313
00:15:47,400 --> 00:15:51,360
this last night when we were at
the happy hour because I knew we

314
00:15:51,360 --> 00:15:52,800
were going to be doing this
today.

315
00:15:52,800 --> 00:15:57,160
And I was curious how well, how
quickly people could share what

316
00:15:57,160 --> 00:15:59,280
their podcasts about.
I was pretty impressed with

317
00:15:59,280 --> 00:16:01,000
Nikki.
I got to say Nikki did a good

318
00:16:01,000 --> 00:16:04,520
job of explaining her podcast
quickly, but there were others

319
00:16:04,520 --> 00:16:06,840
that struggled with it.
And that's not a knock on them.

320
00:16:06,840 --> 00:16:10,480
I think that this is a common
thing for a lot of podcasters.

321
00:16:10,680 --> 00:16:14,160
We, I think there's sometimes
some bashfulness that's involved

322
00:16:14,160 --> 00:16:18,600
in it, like we kind of shy away
from from just blurting out.

323
00:16:18,600 --> 00:16:21,640
Exactly what the show is, and
I'm not saying that's everybody

324
00:16:21,640 --> 00:16:23,160
there's.
Like I said, Nikki did a good

325
00:16:23,160 --> 00:16:25,560
job of it.
I know several of you here do a

326
00:16:25,560 --> 00:16:27,720
good job of it.
But I think that there are

327
00:16:27,720 --> 00:16:31,160
people out there that get a
little shy about it or maybe

328
00:16:31,160 --> 00:16:35,320
even just haven't thought of a
clear, concise way to explain

329
00:16:35,320 --> 00:16:36,960
it.
Much like your point, Ralph,

330
00:16:37,240 --> 00:16:41,320
where I think a lot of us do
spend time constructing our

331
00:16:41,320 --> 00:16:45,480
episode or I'm sorry, our series
description, but when it comes

332
00:16:45,480 --> 00:16:50,040
to just easily saying it out
loud and saying it relatively

333
00:16:50,040 --> 00:16:52,080
quickly, that can be
challenging.

334
00:16:52,080 --> 00:16:56,320
So yeah, I mean, as far as the
podcasting morning chat goes, I

335
00:16:56,320 --> 00:16:59,800
have several different
directions I would go in this.

336
00:16:59,800 --> 00:17:05,599
I think probably the best would
be daily conversations for

337
00:17:05,599 --> 00:17:11,160
growing podcasters or podcasts.
But I like saying podcasters

338
00:17:11,160 --> 00:17:13,720
because I want to put a human
being behind it.

339
00:17:13,720 --> 00:17:16,680
I want the audience to feel it.
So calling them out.

340
00:17:16,680 --> 00:17:19,720
So that's one or podcasters
helping podcasters grow

341
00:17:19,720 --> 00:17:21,480
together.
I think that was another one

342
00:17:21,480 --> 00:17:22,640
that I had.
So, yeah.

343
00:17:22,640 --> 00:17:26,520
But you know, the idea here is
so that it's not just so that

344
00:17:26,520 --> 00:17:28,920
you can get it out clearly and
concisely.

345
00:17:28,920 --> 00:17:32,360
I think the idea here is that
it's something memorable and

346
00:17:32,360 --> 00:17:36,680
easy for somebody to walk away
with and be able to later if you

347
00:17:36,840 --> 00:17:39,800
if somebody came up to them and
said, oh, you went to a podcast

348
00:17:39,960 --> 00:17:43,120
happy hour, who did you meet?
And then you say who you met and

349
00:17:43,120 --> 00:17:44,560
oh, what was their podcast
about?

350
00:17:44,760 --> 00:17:47,880
And then that's the key.
If you can remember what that

351
00:17:47,880 --> 00:17:52,200
podcaster told you, that means
you've successfully communicated

352
00:17:52,200 --> 00:17:54,360
your message clearly and
concisely.

353
00:17:54,360 --> 00:17:57,280
So yeah, that's mine.
And I see, Ralph, we do have

354
00:17:57,280 --> 00:18:02,840
some people sharing here in the
audience in the chat, but I want

355
00:18:02,840 --> 00:18:05,760
to actually go to some people
here and hear it out loud.

356
00:18:05,760 --> 00:18:08,720
So I'm going to go to you first,
Dr. because you were the 1 and I

357
00:18:08,720 --> 00:18:10,880
appreciate it.
You just wrote in the chat, I

358
00:18:10,880 --> 00:18:13,720
have my 5 words, but you didn't
actually provide it.

359
00:18:13,720 --> 00:18:16,040
So provided here right now.
Nope.

360
00:18:16,040 --> 00:18:19,880
So I've been thinking about this
and I came up with professional

361
00:18:19,880 --> 00:18:23,280
podcasters talking about
podcasting.

362
00:18:23,360 --> 00:18:26,160
Professional podcasters talking
about podcast.

363
00:18:26,160 --> 00:18:27,400
Yeah, 5 words.
OK.

364
00:18:27,400 --> 00:18:30,080
And so, and I guess this is
applying to the podcasting

365
00:18:30,080 --> 00:18:31,920
morning chat.
That's right.

366
00:18:31,920 --> 00:18:33,560
Yeah, OK.
I like that one too.

367
00:18:33,760 --> 00:18:35,920
Awesome.
Now look, we all kind of had a

368
00:18:35,920 --> 00:18:39,160
heads up about this, right?
Like we probably a lot of you

369
00:18:39,160 --> 00:18:43,920
probably prepared or you may
have used good old ChatGPT to

370
00:18:43,920 --> 00:18:47,760
help you with that.
And I'm curious if you did that,

371
00:18:47,760 --> 00:18:51,320
or even if you didn't, Did
anyone have trouble coming up

372
00:18:51,320 --> 00:18:53,080
with their 5 words?
Be honest.

373
00:18:53,080 --> 00:18:54,800
I wouldn't say trouble.
Yeah.

374
00:18:55,640 --> 00:18:58,840
But sometimes it's either less
than 5 words or it's more than

375
00:18:58,840 --> 00:19:02,280
five.
It's like 6 or 7 just because it

376
00:19:02,280 --> 00:19:05,160
gets wordy.
But what I did want to say was

377
00:19:05,160 --> 00:19:07,840
Ralph puts up a really good
point with this topic.

378
00:19:08,320 --> 00:19:11,840
You know, all along he's been
about running your podcast like

379
00:19:11,840 --> 00:19:15,080
a business.
And I think that's the important

380
00:19:15,080 --> 00:19:19,080
thing, having that elevator
speech, whether it's a podcast

381
00:19:19,080 --> 00:19:22,480
or what you do for a living, you
know, thinking in this mindset,

382
00:19:22,920 --> 00:19:26,080
I mean, for my daughter's
podcast, we review kids books.

383
00:19:26,240 --> 00:19:30,040
I mean, that's pretty much it.
You know, for the other one is

384
00:19:30,040 --> 00:19:32,200
we've shows.
The problem with The One Show is

385
00:19:32,200 --> 00:19:34,600
it's a it's a horror show.
It's not that many people know

386
00:19:34,600 --> 00:19:36,520
about it, but there's other
people that want to talk.

387
00:19:36,720 --> 00:19:40,880
I just, I just think that having
this mind, it's about a mindset

388
00:19:40,880 --> 00:19:43,640
more than it is anything else.
And I think that's what's so

389
00:19:43,640 --> 00:19:47,080
important when people that's the
take away, I think is that you

390
00:19:47,080 --> 00:19:49,360
have to run your podcast like a
business right off the bat so

391
00:19:49,360 --> 00:19:50,960
that you can get into that
mindset.

392
00:19:51,000 --> 00:19:52,600
Yeah.
And look, I mean, obviously

393
00:19:52,600 --> 00:19:54,320
there's no hard strict rule,
right?

394
00:19:54,320 --> 00:19:59,840
Like if you do 6 or 7 or 3 or 4,
it's not necessarily a bad

395
00:19:59,840 --> 00:20:02,160
thing.
But I do think if you have that

396
00:20:02,160 --> 00:20:06,840
goal of five words and it's
again, clear and concise, I

397
00:20:06,840 --> 00:20:10,160
think that is ideal because it's
easy for you to remember.

398
00:20:10,280 --> 00:20:13,800
It's easy for the person you're
sharing it with to remember as

399
00:20:13,800 --> 00:20:15,400
well.
So that's why I feel like 5

400
00:20:15,400 --> 00:20:18,360
words is very.
Consumable, if you will.

401
00:20:18,600 --> 00:20:20,080
Ralph, did you want to respond
at all?

402
00:20:20,080 --> 00:20:22,240
Yeah, I just want to say I don't
want to leave everybody out

403
00:20:22,240 --> 00:20:24,320
there without a framework.
So I have a little bit of a

404
00:20:24,320 --> 00:20:26,360
walkthrough we can all walk
through together when

405
00:20:26,360 --> 00:20:28,280
everybody's ready.
I have some ideas of how to

406
00:20:28,280 --> 00:20:29,640
build this.
Sure.

407
00:20:29,640 --> 00:20:33,000
All right, And let's hold that.
Let's put a pin in that just for

408
00:20:33,000 --> 00:20:35,120
a second.
I'm going to just check in with

409
00:20:35,120 --> 00:20:39,000
some people who have already
shared here and I'll share from

410
00:20:39,000 --> 00:20:42,160
our audience.
Dave Campbell says dad space,

411
00:20:42,160 --> 00:20:45,080
conversations for dads.
Bye, dads.

412
00:20:45,240 --> 00:20:46,880
There you go.
That's an easy 1.

413
00:20:46,880 --> 00:20:47,720
And that's.
Oh yeah.

414
00:20:47,720 --> 00:20:49,800
That is 5 words, conversations
for dads.

415
00:20:49,800 --> 00:20:50,800
Bye, dads.
There you go.

416
00:20:50,800 --> 00:20:53,320
I think that would be a pretty
easy one to walk away with if

417
00:20:53,320 --> 00:20:57,280
that was told to you.
And Tide says helping parents

418
00:20:57,280 --> 00:21:01,240
navigate modern parenting.
And we got a little taste of

419
00:21:01,240 --> 00:21:04,160
that just a moment ago when she
shared about her podcast.

420
00:21:04,160 --> 00:21:07,160
Yeah, Simple, easy to remember
to the point.

421
00:21:07,160 --> 00:21:09,840
I love it.
Sid, do you want to share your 5

422
00:21:09,840 --> 00:21:12,280
words?
And was that an easy exercise

423
00:21:12,280 --> 00:21:13,280
for you?
Good morning.

424
00:21:13,280 --> 00:21:15,400
Hey, good morning, everybody.
Mark, I knew that Jonathan

425
00:21:15,400 --> 00:21:16,520
wanted to share for a minute
too.

426
00:21:16,520 --> 00:21:18,680
So why don't you go to him first
and then come back to me, OK?

427
00:21:19,320 --> 00:21:21,440
Sounds good.
Go for it, Jonathan.

428
00:21:21,440 --> 00:21:24,280
So I was just going to share
that when I do this with a lot

429
00:21:24,280 --> 00:21:28,160
of my clients for social media,
the one thing that I really do

430
00:21:28,160 --> 00:21:31,400
is I have them pick out five
vibe words first that help them

431
00:21:31,400 --> 00:21:35,840
really define this next section.
But my tagline per SE is

432
00:21:35,840 --> 00:21:37,920
storytelling that makes you
unforgettable.

433
00:21:37,920 --> 00:21:40,160
And I like to include the you in
there because it's actually

434
00:21:40,160 --> 00:21:41,720
pointing towards that person.
So.

435
00:21:42,160 --> 00:21:43,920
Yeah, that makes sense.
That makes sense.

436
00:21:43,920 --> 00:21:44,720
Yeah.
And cool.

437
00:21:44,720 --> 00:21:46,280
Yeah, I like that you do that
first.

438
00:21:46,280 --> 00:21:49,480
You just come up with those
quote UN quote vibe words.

439
00:21:49,480 --> 00:21:52,160
I think that's a great place to
start when you're trying to

440
00:21:52,160 --> 00:21:56,080
construct something so concise
like that.

441
00:21:56,080 --> 00:21:57,880
So yeah, thanks for that tip,
Jonathan.

442
00:21:57,880 --> 00:21:59,560
Alright, Sid, I'm coming back to
you.

443
00:21:59,560 --> 00:22:00,800
Go for it.
Thank you, Mark.

444
00:22:01,000 --> 00:22:03,720
So good morning get everybody so
no this I didn't even think

445
00:22:03,720 --> 00:22:05,880
about this until I typed it in
the chat.

446
00:22:06,000 --> 00:22:08,880
So, OK, great.
Because I mean, I I know what my

447
00:22:08,880 --> 00:22:10,360
show is.
I know what my show is about.

448
00:22:10,360 --> 00:22:12,320
I wish that it was longer than 5
words.

449
00:22:12,320 --> 00:22:14,440
But you know, what I put in
there is conversations in the

450
00:22:14,440 --> 00:22:17,000
contract interiors industry.
I think that it is a

451
00:22:17,000 --> 00:22:18,840
conversation.
It's about the industry.

452
00:22:18,840 --> 00:22:21,320
I think I said office furniture,
but I could use office

453
00:22:21,320 --> 00:22:23,200
furniture.
I could use contract interiors.

454
00:22:23,200 --> 00:22:26,400
You know, our tagline is your
inside look at the people,

455
00:22:26,400 --> 00:22:29,440
products and ideas shaping the
future of workplace design.

456
00:22:29,480 --> 00:22:32,320
That's longer than 5 words, but
I've been using that a lot when

457
00:22:32,320 --> 00:22:34,800
I talk to people about it.
Yeah, I'm pretty zoned in on

458
00:22:34,800 --> 00:22:37,160
what my show's about, so it was
not difficult for me.

459
00:22:37,280 --> 00:22:39,960
OK, yeah, I had to feel it might
have you might have had an

460
00:22:39,960 --> 00:22:42,400
easier time with this,
especially just because you've

461
00:22:42,400 --> 00:22:46,760
been working so hard, rebranding
and retool, tinkering your

462
00:22:46,760 --> 00:22:48,680
podcast.
So yeah, that doesn't surprise

463
00:22:48,680 --> 00:22:51,560
me.
Dr. You said something in the

464
00:22:51,560 --> 00:22:53,520
chat that I'd love for you to
expand on.

465
00:22:53,520 --> 00:22:57,160
You said This is why your
podcast title is so important.

466
00:22:57,200 --> 00:22:59,000
Would you mind let me see what
time it is?

467
00:22:59,000 --> 00:22:59,360
Yeah.
OK.

468
00:22:59,400 --> 00:23:00,760
You're not cooking breakfast
right now.

469
00:23:00,840 --> 00:23:02,080
Go for.
It Oh yeah, I'm back.

470
00:23:02,080 --> 00:23:03,640
Oh, I got a big echo going on
too.

471
00:23:03,640 --> 00:23:08,080
Anyway, so I think that this is
really why your title is so

472
00:23:08,080 --> 00:23:09,760
important.
You know, when someone has their

473
00:23:09,760 --> 00:23:13,320
phone in their hand and they're
scrolling, scrolling, scrolling.

474
00:23:13,320 --> 00:23:16,880
You have to think everyone knows
about SEO, but you have to think

475
00:23:16,880 --> 00:23:22,040
about eco eye-catching
optimization and it's, you know,

476
00:23:22,040 --> 00:23:26,160
you have to be strategic with
your title and creative with the

477
00:23:26,160 --> 00:23:29,680
content.
So if your title does not say

478
00:23:29,680 --> 00:23:33,760
exactly what your show is about,
then I think you're, you know,

479
00:23:34,000 --> 00:23:37,200
running up against a challenge.
Thank you, Dr. Yeah, I think

480
00:23:37,200 --> 00:23:39,800
that's a great point.
The more that your show title

481
00:23:39,800 --> 00:23:44,000
can tell, the less explaining
you have to do when it comes

482
00:23:44,000 --> 00:23:46,760
time to telling them about the
podcast, I'm totally there.

483
00:23:46,760 --> 00:23:48,520
This.
Is 1 of this is one of the

484
00:23:48,520 --> 00:23:53,800
biggest obstacles I have when I
get a new client They have lived

485
00:23:53,800 --> 00:23:58,080
with the title in their head for
so long before they come to me

486
00:23:58,080 --> 00:24:00,200
and they're really married to
that title.

487
00:24:00,200 --> 00:24:03,280
The Jane Smith show.
Well, that doesn't say anything

488
00:24:03,360 --> 00:24:06,720
about what the show is about.
So that's why I'm saying, you

489
00:24:06,720 --> 00:24:11,240
know, and or even some cute
spelling, you know, the changing

490
00:24:11,240 --> 00:24:14,440
S as AZ or something like that.
That's not going to help you.

491
00:24:14,720 --> 00:24:17,480
So you that's why I'm saying you
have to be strategic with the

492
00:24:17,480 --> 00:24:21,320
title, but your creativity comes
in the content.

493
00:24:21,320 --> 00:24:24,360
Yeah, great point.
Thank you, Dr. Appreciate that.

494
00:24:24,360 --> 00:24:26,920
It looks like Jonathan is
agreeing with your point as well

495
00:24:26,920 --> 00:24:28,840
here in the chat.
Sid, did you have something?

496
00:24:28,920 --> 00:24:32,600
Yes, thank you, Mark.
So Dr. you're not wrong, but

497
00:24:33,200 --> 00:24:36,320
sometimes when you start out
with the show title, like the

498
00:24:36,320 --> 00:24:38,840
trend report, it says nothing
about what the show is about.

499
00:24:38,840 --> 00:24:41,360
And I know that, but and I
thought about changing it, but

500
00:24:41,360 --> 00:24:44,760
I'm seven years into the name of
the trend report.

501
00:24:45,200 --> 00:24:48,880
And when I talked to my
listeners about the name change,

502
00:24:49,120 --> 00:24:52,120
potential name change, which was
going to be inside contract

503
00:24:52,120 --> 00:24:54,000
interiors, it's going to be the
name.

504
00:24:54,000 --> 00:24:55,880
I got a lot of pushback from my
listeners.

505
00:24:55,920 --> 00:24:58,080
Like Sid, that name is
synonymous with you.

506
00:24:58,080 --> 00:25:00,360
And when people say the trend
report, they immediately know

507
00:25:00,360 --> 00:25:01,960
who you are.
So I had come.

508
00:25:02,000 --> 00:25:05,280
I didn't have the advance of
knowing anything about podcast

509
00:25:05,280 --> 00:25:08,680
coaching or podcast mentors or
this group when I started my

510
00:25:08,680 --> 00:25:11,280
podcast.
None of this existed back then,

511
00:25:11,280 --> 00:25:13,560
so I kept it.
So yeah.

512
00:25:13,560 --> 00:25:15,160
Does it really identify with my
show?

513
00:25:15,160 --> 00:25:17,040
Do you have a?
Do you have A tag?

514
00:25:17,040 --> 00:25:19,480
Do you have a title tag, like a
subtitle?

515
00:25:20,120 --> 00:25:23,080
That's and that's what is really
helping, yeah.

516
00:25:23,320 --> 00:25:25,240
It's a new one and it's called
Your Inside.

517
00:25:25,240 --> 00:25:29,000
Look at the people, products and
ideas shipping the future of

518
00:25:29,000 --> 00:25:31,840
workplace design.
That works, and that tells you

519
00:25:31,920 --> 00:25:34,920
that's all part of the title,
and you're putting that in the

520
00:25:34,920 --> 00:25:38,320
same space as you're putting the
like on the host when you have

521
00:25:38,320 --> 00:25:41,760
to type in the title, right?
No, I do not put that tag line

522
00:25:41,760 --> 00:25:44,160
in by my host name or any of
that stuff.

523
00:25:44,520 --> 00:25:48,160
So I know we talked about that
earlier this week, but you know

524
00:25:48,160 --> 00:25:50,800
you're going to see hosted by
Sid Meadows, you're inside.

525
00:25:50,800 --> 00:25:51,680
Look at that.
I don't know.

526
00:25:51,840 --> 00:25:53,480
Yeah, No, you know, let me, let
me I'm.

527
00:25:53,560 --> 00:25:56,680
Talking about the title that the
people will not see when they're

528
00:25:56,680 --> 00:25:58,680
scrolling.
I'm only talking about that

529
00:25:58,680 --> 00:26:03,000
title line when you're in your
host and you type in the title

530
00:26:03,000 --> 00:26:04,960
of your show.
Yeah, I have to go check.

531
00:26:05,360 --> 00:26:08,240
Yeah.
And I would say, Sid, I would, I

532
00:26:08,240 --> 00:26:11,560
would challenge you that that
description, that tagline you

533
00:26:11,560 --> 00:26:15,400
just gave, I would challenge you
if you are sharing that tagline

534
00:26:15,400 --> 00:26:17,800
with somebody for the first
time, I would challenge you to

535
00:26:17,800 --> 00:26:21,200
go back to them 1015 minutes
later and see if they could

536
00:26:21,520 --> 00:26:24,360
repeat it back to you.
And this is the whole idea to me

537
00:26:24,440 --> 00:26:27,720
of why we're doing this, the
five word challenge.

538
00:26:27,720 --> 00:26:31,720
It's because I believe people
are going to remember that a lot

539
00:26:31,720 --> 00:26:33,960
easier because there's just less
to remember, right?

540
00:26:33,960 --> 00:26:35,640
And, and if you want people.
I get it.

541
00:26:35,800 --> 00:26:39,000
Yeah, I get it.
If you want people to, if you're

542
00:26:39,000 --> 00:26:42,000
hoping for a word of mouth
strategy, if that's one of your

543
00:26:42,000 --> 00:26:45,760
strategies, it's important that
other people that are listening

544
00:26:45,760 --> 00:26:49,600
to you can easily describe and
quickly describe your podcast.

545
00:26:49,600 --> 00:26:51,880
So when somebody asked me like
if I were at your event last

546
00:26:51,880 --> 00:26:54,000
night and somebody said, hey,
Sid, what's your podcast about,

547
00:26:54,000 --> 00:26:57,160
I would say my podcast is about
office furniture and I talked to

548
00:26:57,160 --> 00:26:59,720
the people that manufacture,
distribute and sell office

549
00:26:59,720 --> 00:27:01,680
furniture.
That's what I would say because

550
00:27:01,680 --> 00:27:04,440
that's just super easy.
I don't say your inside look,

551
00:27:04,440 --> 00:27:06,760
but my tagline and is your
inside look, right?

552
00:27:07,240 --> 00:27:11,000
But when people ask me, because
when I say office furniture, I

553
00:27:11,000 --> 00:27:13,520
always get, wow, that's really
super niche.

554
00:27:13,520 --> 00:27:16,120
I love it.
So my first answer is always

555
00:27:16,120 --> 00:27:19,040
about it's about office
furniture and the people inside

556
00:27:19,040 --> 00:27:20,840
the office furniture industry.
Yeah, fair enough.

557
00:27:20,920 --> 00:27:24,160
Thank you.
Sid and Janae, welcome to the

558
00:27:24,160 --> 00:27:26,080
stage.
I am coming to you.

559
00:27:26,200 --> 00:27:31,680
Would you mind if I break apart
a little bit what you put in the

560
00:27:31,680 --> 00:27:34,560
chat for your explanation?
Are you cool with that?

561
00:27:35,000 --> 00:27:35,840
Of course.
Good morning.

562
00:27:35,880 --> 00:27:37,720
Yes, good.
Morning and it was great to see

563
00:27:37,720 --> 00:27:41,000
you last night, Sir.
Always good to see you in the

564
00:27:41,000 --> 00:27:43,840
flesh.
So Janae wrote hacks and

565
00:27:43,840 --> 00:27:45,520
hobbies.
That's the name of the podcast

566
00:27:45,800 --> 00:27:49,520
passion to profit stories.
So on the surface, well, first

567
00:27:49,520 --> 00:27:51,840
of all, it's really only four
words, which is fine, right?

568
00:27:51,840 --> 00:27:54,640
That could could make a case
here that that makes it even

569
00:27:54,640 --> 00:27:58,160
easier to remember.
And I want to I'm curious if

570
00:27:58,160 --> 00:28:01,160
anybody else would in here in
the room right now could tell

571
00:28:01,160 --> 00:28:05,000
me, does that tell you enough?
Do you get what, what Janae's

572
00:28:05,000 --> 00:28:07,160
show is about?
And as a matter of fact, maybe

573
00:28:07,640 --> 00:28:10,520
again, it's passion to profit
stories.

574
00:28:11,040 --> 00:28:14,280
Would somebody take a stab who
may not be terribly familiar

575
00:28:14,280 --> 00:28:16,680
with Janae's podcast?
Take a Stab and tell me what you

576
00:28:16,680 --> 00:28:18,880
think that means.
I'd like to jump in there, Mark.

577
00:28:19,000 --> 00:28:20,800
Go ahead.
Because one of the things I

578
00:28:20,800 --> 00:28:24,120
think we need to focus in on
these five word tag lines is who

579
00:28:24,120 --> 00:28:26,040
is this for?
Who is the audience?

580
00:28:26,040 --> 00:28:30,200
And I don't know that defines
who the audience is.

581
00:28:30,200 --> 00:28:33,000
And I'm not picking on Janae,
but hacks and hobbies.

582
00:28:33,000 --> 00:28:35,000
What kind of hacks?
What kind of hobbies what

583
00:28:35,000 --> 00:28:36,560
exactly?
Who is the audience?

584
00:28:36,560 --> 00:28:38,600
Who is it for?
What is the take away from them?

585
00:28:38,600 --> 00:28:41,160
So that that is my challenge
with this particular one.

586
00:28:41,160 --> 00:28:42,680
I happen to know what Janae
does.

587
00:28:43,040 --> 00:28:46,400
But if I didn't know what Janae
did, I would walk away from.

588
00:28:46,400 --> 00:28:49,200
I'm not sure exactly where this
is going.

589
00:28:49,200 --> 00:28:51,400
Yeah, that that's kind of what I
was thinking too.

590
00:28:51,400 --> 00:28:55,120
Like, I would guess that it has
to do with people who are

591
00:28:55,120 --> 00:28:59,520
passionate about, you know, if
I'm really taking it literally,

592
00:28:59,520 --> 00:29:03,120
people are passionate about
making profit, right?

593
00:29:04,040 --> 00:29:05,720
Right.
And I don't think that knowing

594
00:29:05,720 --> 00:29:07,840
Janae and knowing his show a
little bit, I don't think that's

595
00:29:07,840 --> 00:29:10,960
quite hitting it on the head.
So Janae, I'm going to pause

596
00:29:10,960 --> 00:29:13,600
here, your thoughts, and you can
push back if you want.

597
00:29:13,600 --> 00:29:16,800
Like I'm not trying to say we're
right and you're wrong, but I'm

598
00:29:16,800 --> 00:29:19,000
just your thoughts on what we're
sharing right now.

599
00:29:19,000 --> 00:29:21,440
I love the thoughts, I love
being on the chopping block

600
00:29:21,440 --> 00:29:24,000
because it does help them get
better and have a better

601
00:29:24,160 --> 00:29:28,160
clearance of clarity.
Rather on you know, what I'm

602
00:29:28,160 --> 00:29:31,920
presenting and what people see
and a lot of I get, I do get a

603
00:29:31,920 --> 00:29:34,440
lot of people say, Oh, you talk
about hobbies.

604
00:29:36,440 --> 00:29:38,680
I'm sure there's a little
element about hobbies in there,

605
00:29:38,680 --> 00:29:40,560
right?
But it's it's mostly for

606
00:29:40,560 --> 00:29:43,240
entrepreneurs who are trying to
look take their passions to

607
00:29:43,240 --> 00:29:44,200
profits.
Yep.

608
00:29:44,280 --> 00:29:45,520
OK, cool.
Thank you.

609
00:29:45,520 --> 00:29:47,480
He just.
Said it entrepreneurs who want

610
00:29:47,480 --> 00:29:49,040
to take their passions to
profits.

611
00:29:49,040 --> 00:29:52,240
That is the definition of what
Janae is doing.

612
00:29:52,240 --> 00:29:55,440
Yeah, I I think, yeah, we hit
the nail on the head there.

613
00:29:55,600 --> 00:29:57,600
Yeah.
Thank you, Janae, for playing

614
00:29:57,600 --> 00:30:00,480
along and thank you, Ralph.
Nick, I know we've already moved

615
00:30:00,480 --> 00:30:04,600
past SIDS, but you said you had
something to add on with SIDS,

616
00:30:04,600 --> 00:30:07,080
so that's OK.
We can backtrack for a moment.

617
00:30:07,080 --> 00:30:08,640
Would you share?
Yeah, I can.

618
00:30:08,640 --> 00:30:13,560
Quick, what I was going to add,
like DI was talking about making

619
00:30:13,560 --> 00:30:17,040
sure that the name is like spot
on with topic and SIDS isn't

620
00:30:17,040 --> 00:30:19,080
that.
But I think one thing to think

621
00:30:19,080 --> 00:30:22,440
about is Sid with his show has
always been very kind of

622
00:30:22,440 --> 00:30:26,680
grassroots kind of boots on the
ground interacting with his

623
00:30:26,680 --> 00:30:30,160
community like face to face.
And I think that alone is what's

624
00:30:30,160 --> 00:30:34,360
able even if the podcast name
isn't a direct relation, he's

625
00:30:34,360 --> 00:30:37,080
getting people to listen to his
podcast from conversations that

626
00:30:37,080 --> 00:30:39,200
he's having.
He's not just digital marketing,

627
00:30:39,200 --> 00:30:41,840
putting the show out online and
hoping people find it.

628
00:30:41,840 --> 00:30:44,360
And I think that's the big
difference and where a lot of

629
00:30:44,360 --> 00:30:47,440
podcasters lose out is they're
not doing what Sins doing.

630
00:30:47,600 --> 00:30:50,440
They're relying on the Internet
to give people the podcast to

631
00:30:50,440 --> 00:30:52,840
them and not actually having
those conversations.

632
00:30:52,840 --> 00:30:55,520
So I think if you can combine
the two, you're even more better

633
00:30:55,520 --> 00:30:57,480
off.
But that's why Sid can make it

634
00:30:57,480 --> 00:31:00,120
work without a podcast name that
directly tells you what it's

635
00:31:00,120 --> 00:31:01,520
about.
Yeah, I'm right there with you.

636
00:31:01,520 --> 00:31:04,520
I'm glad you said it, Nick, and
I'm glad we went back to you.

637
00:31:04,520 --> 00:31:06,840
I think that's a good point.
You know, it does depend on your

638
00:31:06,840 --> 00:31:09,480
strategy.
And yeah, we've learned through

639
00:31:09,480 --> 00:31:12,480
getting to know Sid over time
that that really is a big part

640
00:31:12,480 --> 00:31:14,360
of his strategy.
It's that word of mouth

641
00:31:14,560 --> 00:31:16,560
strategy, and it's working for
him.

642
00:31:16,560 --> 00:31:19,160
I don't know if Sid wants to
chime in anymore.

643
00:31:19,160 --> 00:31:21,600
Yeah, I mean it.
You're thank you for saying it,

644
00:31:21,600 --> 00:31:23,960
Nick, because I often don't
think about that, but I'm very

645
00:31:23,960 --> 00:31:27,120
intentional about that.
Anytime that I meet somebody

646
00:31:27,120 --> 00:31:29,080
that's in the industry, I tell
them about my show.

647
00:31:29,080 --> 00:31:32,440
When somebody post about my
show, I immediately do a follow

648
00:31:32,440 --> 00:31:34,760
up to the not only do I comment
on it, but I go straight to the

649
00:31:34,760 --> 00:31:38,960
DMS and I thank them for sharing
the show and I try to start a

650
00:31:38,960 --> 00:31:41,080
conversation with them so that I
can get to know them.

651
00:31:41,080 --> 00:31:43,800
And then I put them on my list.
They've heard me all say I have

652
00:31:43,800 --> 00:31:46,080
a spreadsheet where I put people
that I know that are listening.

653
00:31:46,080 --> 00:31:48,480
So when I need to reach out to
somebody about something that I

654
00:31:48,480 --> 00:31:50,920
can and I'm always asking them
for insights, like tell me what

655
00:31:50,920 --> 00:31:52,920
you like about the show.
I had somebody comment about my

656
00:31:52,920 --> 00:31:55,120
new segment called Hot Takes and
I'm like, do you have any

657
00:31:55,120 --> 00:31:57,960
questions you want me to that?
I would love some questions and

658
00:31:58,040 --> 00:31:59,480
I got a really nice response
from her.

659
00:31:59,480 --> 00:32:02,680
So yes, I am very intentional
about connecting with my

660
00:32:02,680 --> 00:32:06,720
listener because all I need is
that new listener to share my

661
00:32:06,720 --> 00:32:09,640
show with one person and that
will help my show grow.

662
00:32:09,640 --> 00:32:10,640
Yep.
Thank you, Nick.

663
00:32:10,640 --> 00:32:14,160
Thank you, Sid, appreciate it.
And I saw Jonathan in the chat,

664
00:32:14,160 --> 00:32:19,280
threw out something for Janae
making your passions profitable.

665
00:32:19,280 --> 00:32:21,760
I like that one too.
It looks like Janae likes that

666
00:32:21,760 --> 00:32:25,000
one as well.
Thank you, Jonathan for that.

667
00:32:25,000 --> 00:32:29,400
Now before we switch gears and
share our wins from this past

668
00:32:29,400 --> 00:32:31,960
week, I did want to go back to
something Ralph had offered to

669
00:32:31,960 --> 00:32:33,480
share.
Ralph, you said you had a

670
00:32:33,480 --> 00:32:35,760
framework that you you would
share with them.

671
00:32:35,920 --> 00:32:39,760
I do, I think to really focus in
on, I have three questions I

672
00:32:39,760 --> 00:32:42,520
think you need to ask yourself
question #1 audience.

673
00:32:42,520 --> 00:32:44,880
Who is this really for?
Because if the audience is

674
00:32:44,880 --> 00:32:47,760
unclear, the message is unclear.
So you got to nail it down.

675
00:32:47,840 --> 00:32:50,240
Who am I speaking to?
Who is that I want to speak to?

676
00:32:50,240 --> 00:32:52,800
That's number one.
Second thing is the outcome.

677
00:32:52,800 --> 00:32:55,040
And I honestly think that's the
most important thing.

678
00:32:55,040 --> 00:32:57,800
What changes for the listener?
Do they learn something?

679
00:32:57,800 --> 00:33:00,040
Do they feel something?
Do they become something?

680
00:33:00,040 --> 00:33:02,400
Because the truth is people
don't follow topics, they follow

681
00:33:02,400 --> 00:33:04,000
outcomes.
People are looking for an

682
00:33:04,040 --> 00:33:07,680
outcome, and if your outcome was
within that 5 words, it's going

683
00:33:07,680 --> 00:33:09,800
to help you.
And the third thing I think is

684
00:33:09,800 --> 00:33:11,200
what I'll call the
differentiator.

685
00:33:11,200 --> 00:33:13,560
We say that word 10 times over
the flavor.

686
00:33:13,560 --> 00:33:15,760
Why your show?
Is it practical?

687
00:33:15,760 --> 00:33:17,760
Is it raw?
Is it strategic?

688
00:33:17,760 --> 00:33:19,720
Is it calming?
Because this creates

689
00:33:19,720 --> 00:33:22,640
memorability.
And I think those three pieces

690
00:33:22,640 --> 00:33:25,120
are what you need to consider.
Again, that's the audience, the

691
00:33:25,120 --> 00:33:28,800
outcome and the differentiator.
I think all three of those

692
00:33:28,800 --> 00:33:30,680
things really build into
something memorable because like

693
00:33:30,680 --> 00:33:33,360
you said, Mark, it's one thing
to tell somebody something, it's

694
00:33:33,360 --> 00:33:34,680
one thing to share with
somebody.

695
00:33:34,680 --> 00:33:37,240
But if they don't remember it,
if it's not, if it's not a, if

696
00:33:37,240 --> 00:33:39,600
it doesn't give them a flavor
like, oh, I got to listen to

697
00:33:39,600 --> 00:33:40,720
that.
You know, I think I said, for

698
00:33:40,720 --> 00:33:43,800
example, if I'm looking for
office furniture, I'm involved

699
00:33:43,800 --> 00:33:45,800
in that.
I want to go listen to a stuff

700
00:33:46,160 --> 00:33:47,680
because that's what he's talking
about.

701
00:33:47,680 --> 00:33:49,800
But I really think that's the
thing, as you know, this look,

702
00:33:49,800 --> 00:33:52,600
today is more like a workshop
for all of us because we all can

703
00:33:52,600 --> 00:33:54,800
learn from this.
And those are really the big

704
00:33:54,800 --> 00:33:56,840
thing, the big three things,
Mark.

705
00:33:57,360 --> 00:34:00,240
Yeah, thank you.
I'm with you right there, Dr.

706
00:34:00,240 --> 00:34:03,760
You just shared something in the
chat as a potential template for

707
00:34:03,760 --> 00:34:05,680
a tagline.
Did you want to share that?

708
00:34:05,680 --> 00:34:08,760
Yeah, I just, I had to look up
in my because I, you know, I

709
00:34:08,760 --> 00:34:10,480
took a course on stuff like
this.

710
00:34:10,480 --> 00:34:14,840
So I looked up the template and
it's hard to verbalize it

711
00:34:14,920 --> 00:34:16,960
because people actually have to
see what I wrote.

712
00:34:17,000 --> 00:34:19,719
But it would be your first thing
is a keyword.

713
00:34:19,760 --> 00:34:24,719
So like tips, discussions,
strategies, advice, anything

714
00:34:24,719 --> 00:34:27,239
like that.
And then it would be for another

715
00:34:27,239 --> 00:34:30,840
keyword, comma, another keyword
and another keyword.

716
00:34:30,840 --> 00:34:34,360
So that tells you who it's for.
So for this particular show, it

717
00:34:34,360 --> 00:34:37,960
would be something like I forgot
what I wrote, the strategies for

718
00:34:37,960 --> 00:34:41,800
podcasters, entrepreneurs and
content creators.

719
00:34:41,880 --> 00:34:44,840
Yep, I love it.
So that would go under the title

720
00:34:44,840 --> 00:34:49,719
of podcasting morning chat.
Hey, Dr. Yeah, I just did that

721
00:34:49,719 --> 00:34:53,560
same thing with the find out my
Harry Potter house, that same

722
00:34:53,600 --> 00:34:56,320
formula.
No, but it's really cool how

723
00:34:56,480 --> 00:34:59,480
like no, but my point is there's
a lot of great formulas.

724
00:34:59,520 --> 00:35:02,160
That's a great formula to kind
of do that.

725
00:35:02,160 --> 00:35:04,680
But I did get my house that way,
which I was really excited

726
00:35:04,680 --> 00:35:06,120
about.
There you go.

727
00:35:07,640 --> 00:35:09,400
Very cool.
All right.

728
00:35:09,400 --> 00:35:12,400
So now I just realized and
Ralph, I don't know if you have

729
00:35:12,400 --> 00:35:15,120
the sound handy.
I think this is a good place to

730
00:35:15,120 --> 00:35:19,120
wrap up and I was going to go
for my wins from the week sound

731
00:35:19,120 --> 00:35:21,240
effect and I don't know if you
have that handy.

732
00:35:21,240 --> 00:35:23,440
I don't, but I can do something
that'll work.

733
00:35:23,520 --> 00:35:23,840
Let's.
Try.

734
00:35:23,840 --> 00:35:24,800
OK, let's talk.
About this.

735
00:35:26,400 --> 00:35:30,280
Sure.
Yes, All right.

736
00:35:30,280 --> 00:35:33,120
So we will shift gears, but
thank you all for a great

737
00:35:33,120 --> 00:35:36,840
conversation around really I'll
call this word of mouth

738
00:35:36,840 --> 00:35:39,720
marketing strategies, right,
that we've got to really fine

739
00:35:39,720 --> 00:35:43,160
tune our messaging in those
moments when we are networking,

740
00:35:43,160 --> 00:35:46,280
when we are out there meeting
people face to face or even

741
00:35:46,280 --> 00:35:48,560
online for that matter.
If we're having one-on-one

742
00:35:48,560 --> 00:35:52,320
conversations or small group
conversations, we want to give

743
00:35:52,320 --> 00:35:56,280
them a message that sticks.
That's easy for them to go and

744
00:35:56,280 --> 00:36:00,520
tell others about your show.
So yeah, thank you for playing

745
00:36:00,520 --> 00:36:02,360
along with this conversation
today.

746
00:36:02,360 --> 00:36:05,160
And by the way, if you're
listening right now and you've

747
00:36:05,160 --> 00:36:09,200
come up with your 5 words and
want to share those with me or

748
00:36:09,200 --> 00:36:11,880
with the group, by all means,
please do go to

749
00:36:11,880 --> 00:36:16,360
podcastingmorningchat.com, go to
the Contact us section and leave

750
00:36:16,360 --> 00:36:19,000
us a note.
Leave us your 5 words and share

751
00:36:19,000 --> 00:36:21,680
them and we will read that next
week.

752
00:36:21,680 --> 00:36:24,560
If you can do that soon enough.
We'll read that next week as a

753
00:36:24,560 --> 00:36:28,160
follow up and share our thoughts
and opinions as well.

754
00:36:28,160 --> 00:36:30,800
OK, so we are going to share
some wins from the week.

755
00:36:30,800 --> 00:36:33,920
If you are in the audience right
now listening live here on

756
00:36:33,920 --> 00:36:37,880
Clubhouse and want to come up
and share any wins from your

757
00:36:37,880 --> 00:36:40,360
week, now is the time we like to
do.

758
00:36:40,360 --> 00:36:43,400
This is a community event, for
lack of a better word.

759
00:36:43,640 --> 00:36:46,800
And this is something that I
feel is super important for all

760
00:36:46,800 --> 00:36:50,640
of us to both individually and
as a community, because

761
00:36:50,640 --> 00:36:54,520
individually, I think it's
really important for us to stop

762
00:36:54,560 --> 00:36:58,720
and smell the roses, recognize
when we've done something that's

763
00:36:58,720 --> 00:37:02,320
worth recognizing, right?
So I the other thing I want to

764
00:37:02,320 --> 00:37:07,240
say is I don't care if it's as
small as I got out of bed every

765
00:37:07,240 --> 00:37:09,680
day this week.
It's been a hard week and I

766
00:37:09,680 --> 00:37:12,760
still managed to get out of bed,
get through my days.

767
00:37:12,760 --> 00:37:16,080
If that's your win, awesome.
Let's celebrate that, right?

768
00:37:16,080 --> 00:37:20,200
And to me, that's just as big of
a win as you launching your

769
00:37:20,200 --> 00:37:24,080
podcast as an example.
It's your win to celebrate and

770
00:37:24,080 --> 00:37:28,920
it's not our place to judge.
OK, so with that, I will start

771
00:37:28,920 --> 00:37:31,240
to set the tone here.
DRI.

772
00:37:31,240 --> 00:37:34,920
Hope you are prepared today with
your win.

773
00:37:37,120 --> 00:37:39,800
I don't know what to make of
that sinister laugh.

774
00:37:39,800 --> 00:37:42,440
We will see.
All right for me, I would say

775
00:37:42,440 --> 00:37:46,520
probably a win I am most excited
to share about was last night's

776
00:37:46,520 --> 00:37:52,200
happy hour and for Twofold 1.
Great to have a nice turn out,

777
00:37:52,440 --> 00:37:55,440
great to meet new people.
Great to have introduced new

778
00:37:55,440 --> 00:37:58,120
people to things like the
podcasting morning chat like

779
00:37:58,160 --> 00:38:00,440
Empowered podcasting conference,
etcetera.

780
00:38:00,640 --> 00:38:03,440
That was cool.
And I'll tell you what, here's

781
00:38:03,560 --> 00:38:06,000
another win.
If this were maybe 2-3 years

782
00:38:06,000 --> 00:38:10,960
ago, I probably would have been
judging myself for the size of

783
00:38:10,960 --> 00:38:13,560
the turn out.
In other words, I probably would

784
00:38:13,560 --> 00:38:17,520
have been saying, oh, only 10
people and I would have probably

785
00:38:17,520 --> 00:38:19,440
been a little too fixated on
that.

786
00:38:19,480 --> 00:38:23,640
And it's a win because I see my
evolution and I see now that

787
00:38:23,640 --> 00:38:27,280
really was not even a thought in
my head last night.

788
00:38:27,280 --> 00:38:32,760
I was so focused on the people
in the room and getting to know

789
00:38:32,760 --> 00:38:36,320
these people and then all of a
sudden all these judgments that

790
00:38:36,320 --> 00:38:40,760
we have about size of our
audience or size of a turn out

791
00:38:40,760 --> 00:38:43,520
for an in person event, it goes
out the window.

792
00:38:43,520 --> 00:38:46,400
It's no longer relevant.
So I'm really excited about

793
00:38:46,400 --> 00:38:48,720
that.
I take that as a win in itself.

794
00:38:49,040 --> 00:38:52,280
I realized on my way home when I
was thinking about, oh, what am

795
00:38:52,280 --> 00:38:55,440
I going to tell everybody on
Friday morning about the event.

796
00:38:55,440 --> 00:38:57,960
That was the first time I
realized, Oh yeah, there were 10

797
00:38:57,960 --> 00:39:00,920
people in this.
I may have back in the day had a

798
00:39:00,920 --> 00:39:03,280
problem with that and it's not a
problem.

799
00:39:03,280 --> 00:39:06,640
So anyway, that's a win.
And then also I would say more

800
00:39:06,640 --> 00:39:10,640
personal win.
I've got to enjoy and spend this

801
00:39:10,640 --> 00:39:15,000
past week with my family and you
know, as a matter of fact, I'll

802
00:39:15,080 --> 00:39:17,640
pre celebrate.
I'm going to later this

803
00:39:17,640 --> 00:39:21,720
afternoon see project Hail Mary
with my dad on IMAX.

804
00:39:21,760 --> 00:39:24,360
So I'm very excited about that.
That's a win in in itself.

805
00:39:24,720 --> 00:39:27,800
And I would say ultimately the
win here is that I found a

806
00:39:27,800 --> 00:39:31,040
healthy balance of work and
family time.

807
00:39:31,040 --> 00:39:34,880
I didn't neglect my work.
I still got stuff done, I still

808
00:39:34,880 --> 00:39:40,160
attended my meetings, etcetera,
but I also knew when to take

809
00:39:40,160 --> 00:39:44,760
breaks, when to carve out a
little bit of extra time to be

810
00:39:44,760 --> 00:39:47,760
with family.
So yeah, I'm celebrating that as

811
00:39:47,800 --> 00:39:52,360
a win as well.
OK, let's check in first with

812
00:39:52,880 --> 00:39:55,800
we'll go with our audience
members who have joined us on

813
00:39:55,800 --> 00:39:57,320
stage.
Let's start with Janae.

814
00:39:57,320 --> 00:40:00,040
Please share a win with us.
Getting to see you yesterday,

815
00:40:00,040 --> 00:40:01,800
haha.
That was a win.

816
00:40:02,280 --> 00:40:06,200
And I would say you're right
about the size and I think a lot

817
00:40:06,200 --> 00:40:08,920
of people.
Want these intimate kind of

818
00:40:09,080 --> 00:40:12,640
setups and I think that's what
we had yesterday where we had

819
00:40:12,640 --> 00:40:15,360
this, you know, we got to have
some deep conversation with some

820
00:40:15,360 --> 00:40:16,720
people.
I got to meet tight for the

821
00:40:16,720 --> 00:40:20,200
first time and Christina was
there, of course, and you know

822
00:40:20,200 --> 00:40:22,320
you.
So that was a excellent win.

823
00:40:22,600 --> 00:40:26,040
And then I also got to finish my
book and submit it to KDP so

824
00:40:26,040 --> 00:40:28,240
then it can be ready to be
published.

825
00:40:28,240 --> 00:40:30,000
So excited for all of that.
Awesome.

826
00:40:30,000 --> 00:40:32,360
Congratulations and Congrats on
the book.

827
00:40:32,800 --> 00:40:36,560
We have a little chuckle because
last night one of the people

828
00:40:36,560 --> 00:40:39,320
attending asked me if I was
going to write a book after she

829
00:40:39,320 --> 00:40:42,400
was drill drilling me with all
sorts of podcasting questions.

830
00:40:42,760 --> 00:40:44,400
She said, are you going to write
a book?

831
00:40:44,400 --> 00:40:47,640
And Janae just asked me if I was
going to write a book earlier

832
00:40:47,640 --> 00:40:50,440
this week.
And it's something that I have

833
00:40:50,640 --> 00:40:54,120
thought about and never really
know what I want to write about.

834
00:40:54,560 --> 00:40:57,960
And I admit, I was saying to the
group that I'm falling into the

835
00:40:57,960 --> 00:41:00,880
trap that I know we've talked
about that a lot of podcasters

836
00:41:00,880 --> 00:41:04,480
fall into into as well, which
is, well, there's so many books

837
00:41:04,480 --> 00:41:07,160
out there and so many people
writing about podcasting.

838
00:41:07,160 --> 00:41:10,360
Why should I write 1?
And it was a big reality check.

839
00:41:10,360 --> 00:41:13,080
I know why I should write 1
because it's my experience, my

840
00:41:13,080 --> 00:41:16,880
voice, and why shouldn't I?
So it's something I am now

841
00:41:17,000 --> 00:41:19,600
thinking about again.
Janae, congratulations.

842
00:41:19,640 --> 00:41:21,000
Don't forget.
What's that?

843
00:41:21,000 --> 00:41:22,560
Don't forget you have a book
coming out.

844
00:41:23,720 --> 00:41:25,240
I do, yeah.
Oh yes.

845
00:41:25,240 --> 00:41:28,640
Empowerment podcasting.
Yep, Jonathan, but you're kind

846
00:41:28,640 --> 00:41:31,080
of really leading the charge on
writing this book about

847
00:41:31,080 --> 00:41:33,600
empowered podcasting.
I'm writing, I'm writing some of

848
00:41:33,600 --> 00:41:35,840
it, I guess.
Yeah, good.

849
00:41:35,840 --> 00:41:37,680
Fairpoint.
Fairpoint and I have been

850
00:41:37,680 --> 00:41:41,160
published in a couple of other
books, group effort kind of

851
00:41:41,160 --> 00:41:42,920
books.
But anyway, this isn't my win.

852
00:41:43,080 --> 00:41:46,080
This is Janae twin and
congratulations to you, Janae,

853
00:41:46,120 --> 00:41:49,360
on the book.
Looking forward to seeing that,

854
00:41:49,360 --> 00:41:52,320
reading that, etcetera.
And yeah, great to see you as

855
00:41:52,320 --> 00:41:54,760
well.
Going to Tim next.

856
00:41:54,760 --> 00:41:56,800
Tim, good morning.
Welcome to the stage.

857
00:41:56,800 --> 00:41:58,480
And how are you feeling, my
friend?

858
00:41:58,480 --> 00:42:01,640
Oh, I'm alive and well, haven't
passed the kidney stone yet, but

859
00:42:01,640 --> 00:42:04,600
I see my urologist on Friday
next week.

860
00:42:04,680 --> 00:42:08,440
You know, maybe surgery, maybe
sound waves, who knows.

861
00:42:09,680 --> 00:42:13,960
It's a fun journey though, but
my win has everything to do with

862
00:42:13,960 --> 00:42:16,560
there's a conference coming up
in August I hear.

863
00:42:16,600 --> 00:42:21,240
But I just completed my slide
deck for a talk that I proposed

864
00:42:21,240 --> 00:42:26,720
for that and I sent off to my
one of my clients who's a

865
00:42:26,720 --> 00:42:29,520
suicidologist.
So he's going to be reviewing

866
00:42:29,520 --> 00:42:32,360
it, making sure I don't have any
holes in there or anything like

867
00:42:32,360 --> 00:42:34,920
that.
But I was very happy to get that

868
00:42:34,920 --> 00:42:39,680
completed this past week and
excited to go on down to North

869
00:42:39,680 --> 00:42:42,240
Carolina and see everybody.
And the next time you're up

870
00:42:42,240 --> 00:42:43,800
north here, hopefully I'll get
paid.

871
00:42:44,240 --> 00:42:45,920
I'll come see you.
Yeah, awesome.

872
00:42:45,920 --> 00:42:47,920
And yeah, I didn't expect you
there, Tim.

873
00:42:48,200 --> 00:42:51,400
If nothing more, just knowing
that you're dealing with those

874
00:42:51,400 --> 00:42:53,720
kidney stones.
I didn't think you might you

875
00:42:53,720 --> 00:42:56,920
would make the trip up this time
but, and I know you would have

876
00:42:56,920 --> 00:43:00,320
otherwise, but yeah, I forgot
also with the whole work thing

877
00:43:00,320 --> 00:43:02,200
and the working for the
government, that's got to be a

878
00:43:02,200 --> 00:43:04,080
little challenging as well, but
good to.

879
00:43:04,360 --> 00:43:06,760
Regardless of kidney stones, I
would see you any day of the

880
00:43:06,760 --> 00:43:10,040
week.
Thank you, Tim, and looking

881
00:43:10,040 --> 00:43:14,480
forward to you checking out that
application to speak at

882
00:43:14,480 --> 00:43:17,480
Empowered Podcasting again and
that's Empowered

883
00:43:17,480 --> 00:43:21,080
podcasting.com/speakers if
anybody is interested in

884
00:43:21,240 --> 00:43:25,240
applying to speak at the event
on August 21st through the 23rd.

885
00:43:25,240 --> 00:43:27,840
Speaking of Empowered
Podcasting, another community

886
00:43:27,840 --> 00:43:31,680
member, Christina, is on stage.
Christina is the one I've

887
00:43:31,680 --> 00:43:35,120
referenced a few times.
That was my partner in crime for

888
00:43:35,120 --> 00:43:38,160
last night's happy hour.
Good morning, Christina.

889
00:43:38,560 --> 00:43:41,080
Please share any wins with us.
Oh, absolutely.

890
00:43:41,080 --> 00:43:43,280
Last night's happy hour was a
win.

891
00:43:43,600 --> 00:43:46,120
And just like you said, you
know, it's it wasn't about the

892
00:43:46,120 --> 00:43:49,040
numbers because what do we even
tell our everybody who's in

893
00:43:49,040 --> 00:43:53,080
podcasting about her numbers?
It's about the quality of those

894
00:43:53,080 --> 00:43:56,640
numbers and the people in the
room to have such high touch

895
00:43:56,640 --> 00:44:00,200
points and to be able to invite
them one to one to this

896
00:44:00,400 --> 00:44:02,040
conference.
I hear that's happening in

897
00:44:02,040 --> 00:44:06,200
August in Charlotte, NC as well
as, you know, my events too.

898
00:44:06,200 --> 00:44:09,240
There's nothing quite like those
personal invitations that that

899
00:44:09,240 --> 00:44:11,440
we can have.
And you know, to have those

900
00:44:11,440 --> 00:44:14,320
introductions to everyone and
share the room, that was

901
00:44:14,400 --> 00:44:17,360
absolutely a win to me.
Well, congratulations, I'll

902
00:44:17,360 --> 00:44:20,200
share that with you.
And yeah, there is something

903
00:44:20,200 --> 00:44:24,240
really special about making
those one-on-one connections and

904
00:44:24,240 --> 00:44:27,200
then inviting them to something
that you're doing and then they

905
00:44:27,200 --> 00:44:30,600
show up and then you have a face
with a name and you have a

906
00:44:30,600 --> 00:44:34,000
little bit of a history.
It makes, in my case for

907
00:44:34,000 --> 00:44:37,000
Empowered Podcasting, it makes
an event like that even more

908
00:44:37,000 --> 00:44:39,480
intimate.
Even with even with the

909
00:44:39,480 --> 00:44:41,720
expectation that we're going to
grow this year.

910
00:44:41,720 --> 00:44:45,480
Just knowing that I know a lot
of the faces that are there, it

911
00:44:45,480 --> 00:44:47,640
helps me feel more comfortable
at my event.

912
00:44:47,640 --> 00:44:50,600
It helps them feel more
comfortable and it creates the

913
00:44:50,760 --> 00:44:54,760
overall vibe of comfort for
everybody involved there.

914
00:44:55,160 --> 00:44:57,880
So yeah, great point, Christina.
Thank you and thank you for

915
00:44:57,880 --> 00:44:58,600
sharing.
Yes.

916
00:44:58,920 --> 00:45:01,920
Thank you all.
Right, let's keep it moving here

917
00:45:01,920 --> 00:45:04,760
and check in.
I'm going to go to Dr. since we

918
00:45:04,760 --> 00:45:07,720
were just teasing her and we'll
have her kick off as far as the

919
00:45:07,720 --> 00:45:11,080
cast and crew goes.
Have her share her win with us.

920
00:45:11,080 --> 00:45:18,480
Go ahead, Dr. OK, So I have
really upped my visibility in

921
00:45:18,520 --> 00:45:23,160
the networking thing this week
and as a result I have a

922
00:45:23,160 --> 00:45:28,120
completely full calendar of one
on ones happening today and all

923
00:45:28,120 --> 00:45:29,960
of next week.
I'm real stoked about that.

924
00:45:30,040 --> 00:45:32,600
Awesome.
Congratulations, Dr. Very cool.

925
00:45:32,600 --> 00:45:35,720
Thank you for sharing a win.
And I'm going to go to Ralph

926
00:45:35,720 --> 00:45:39,120
because I actually happen to
know at least a tease of what

927
00:45:39,120 --> 00:45:41,160
Ralph wants to share with about
his win.

928
00:45:41,160 --> 00:45:43,040
So go for it, Ralph, and then
we'll keep things going.

929
00:45:43,600 --> 00:45:45,880
I'm going to share two number
one, people don't know this

930
00:45:45,880 --> 00:45:49,400
about me, but not only do I wear
a cowboy hat, I also wear a

931
00:45:49,400 --> 00:45:51,200
motorcycle.
Mark, you're on mute so we can't

932
00:45:51,200 --> 00:45:52,320
hear Ralph.
Sorry about that.

933
00:45:52,320 --> 00:45:53,480
Thank you.
Go ahead, Ralph.

934
00:45:53,560 --> 00:45:55,480
OK, maybe start again.
Can everybody hear me now?

935
00:45:55,520 --> 00:45:57,840
Yeah, they can.
So I've got two wins to share.

936
00:45:57,840 --> 00:45:59,240
A lot of people don't know this
about me.

937
00:45:59,240 --> 00:46:03,000
Not only do I wear a cowboy hat,
I also wear a motorcycle helmet.

938
00:46:03,000 --> 00:46:07,080
I am a motorcycle rider and last
Saturday I got to go out and I

939
00:46:07,080 --> 00:46:09,920
used to be a Harley guy like the
big old fat Harleys, but I

940
00:46:09,920 --> 00:46:12,560
switched to a can AM with two
wheels in the front and I am

941
00:46:12,560 --> 00:46:14,800
just loving it.
So I got to get out there in the

942
00:46:14,800 --> 00:46:16,440
wind and get some sun and all
that.

943
00:46:16,440 --> 00:46:17,920
So I thought really good.
But here's the big one.

944
00:46:17,920 --> 00:46:20,560
The big one is I'm going to
offer the community something I

945
00:46:20,560 --> 00:46:23,480
talk all the time about how to
find monetization for your

946
00:46:23,480 --> 00:46:25,280
podcast.
Well, I'm going to offer

947
00:46:25,280 --> 00:46:27,920
everybody in our community a
free audit of your show.

948
00:46:27,920 --> 00:46:30,480
I will go in, listen to your
show, look at your show notes,

949
00:46:30,480 --> 00:46:33,120
do all those things absolutely
free and give you some

950
00:46:33,120 --> 00:46:35,520
monetization strategies of how
to make it.

951
00:46:35,960 --> 00:46:37,760
I'm not going to tell you're
going to make $1,000,000

952
00:46:37,760 --> 00:46:40,200
overnight, but I'm going to show
you how to bring some

953
00:46:40,200 --> 00:46:42,600
monetization to your show.
What you can do is go to

954
00:46:42,600 --> 00:46:45,600
contentcreatorsaccountantcom
audit.

955
00:46:45,600 --> 00:46:47,360
You'll remember that because
accountants love audits, but

956
00:46:47,360 --> 00:46:49,360
this is absolutely free.
This is my give back to the

957
00:46:49,360 --> 00:46:51,080
community and I'll listen to
your show.

958
00:46:51,080 --> 00:46:53,960
I'll look at your show notes and
really throw you some ideas of

959
00:46:53,960 --> 00:46:58,840
how to monetize your show and
really get something business

960
00:46:58,840 --> 00:47:01,080
wise out of it.
So I would really encourage

961
00:47:01,080 --> 00:47:03,400
everybody to reach out to me.
Like I said, no money going to

962
00:47:03,400 --> 00:47:05,000
be exchanged.
This is my give back to the

963
00:47:05,000 --> 00:47:05,960
community.
I love it.

964
00:47:05,960 --> 00:47:07,920
Thank you, Ralph.
That's awesome.

965
00:47:07,960 --> 00:47:10,920
And you know what I'm thinking,
Ralph, a good way to even

966
00:47:10,920 --> 00:47:15,880
showcase the service is maybe
with our evaluation series, you

967
00:47:15,880 --> 00:47:19,000
could add that component into
it.

968
00:47:20,240 --> 00:47:23,520
We breakdown in an episode and
then you can add, well, here's a

969
00:47:23,520 --> 00:47:25,400
way that you could monetize what
you're doing.

970
00:47:25,480 --> 00:47:27,960
Absolutely, because I think so
many people get hung up on it's

971
00:47:27,960 --> 00:47:30,600
going to have to make thousands
and thousands of dollars.

972
00:47:30,600 --> 00:47:33,640
But what if I could show you how
to make a couple $100 a month so

973
00:47:33,640 --> 00:47:35,560
you could cover your
subscription cost, you could

974
00:47:35,600 --> 00:47:37,160
cover some little low hanging
fruit.

975
00:47:37,160 --> 00:47:38,040
So yeah, I'll definitely do
that.

976
00:47:38,040 --> 00:47:39,120
Mark that'd.
Be a great idea.

977
00:47:39,120 --> 00:47:39,880
Very cool.
Thank you.

978
00:47:39,920 --> 00:47:42,440
And congratulations to you on
your wins, Ralph.

979
00:47:42,640 --> 00:47:46,560
Yeah, I got to see a picture of
his bike over the weekend.

980
00:47:46,560 --> 00:47:48,720
It was a new information to me
as well.

981
00:47:48,720 --> 00:47:50,760
And yeah, it's a really pretty
looking bike.

982
00:47:50,760 --> 00:47:52,560
I'm a little jealous of of that
bike.

983
00:47:52,840 --> 00:47:54,440
OK, I'm going to keep it going.
Who would?

984
00:47:54,440 --> 00:47:58,320
Who else would like to share?
Share that hasn't shared a win

985
00:47:58,320 --> 00:48:00,720
yet, Jonathan, go for it.
Sure.

986
00:48:00,720 --> 00:48:04,080
So I know you know Mark, that
I've been working on this in

987
00:48:04,080 --> 00:48:06,840
this mastermind and I've been
pushing the last two months I've

988
00:48:06,840 --> 00:48:11,440
sent about 3000 DMS out and
gotten 0 responses.

989
00:48:12,040 --> 00:48:14,400
So I was feeling a little crappy
about myself.

990
00:48:14,720 --> 00:48:18,840
But this week I did change my
strategy up a bit and I did not

991
00:48:18,840 --> 00:48:22,240
send 3000 out this week, but I
did send a little over 100 this

992
00:48:22,240 --> 00:48:25,640
week and I've gotten over 55
responses.

993
00:48:25,640 --> 00:48:29,680
So sometimes it's just a little
tweak in what you what you're

994
00:48:29,680 --> 00:48:32,640
doing and don't just keep
beating your head up against the

995
00:48:32,640 --> 00:48:33,640
wall.
Think about things a little bit

996
00:48:33,640 --> 00:48:35,800
differently and change it up a
little bit and you might get

997
00:48:35,800 --> 00:48:39,120
some different results.
So that's my win and I slept

998
00:48:39,120 --> 00:48:41,680
last night for the first time in
like 3 weeks.

999
00:48:42,000 --> 00:48:46,560
Wow, well, congratulations on
both wins.

1000
00:48:46,800 --> 00:48:49,080
And Jonathan, I can't help but
to think, and I don't know if

1001
00:48:49,080 --> 00:48:53,040
this is true for you, but I
can't help but to think also,

1002
00:48:53,040 --> 00:48:55,280
although maybe it was a break
that you took out of

1003
00:48:55,280 --> 00:48:59,400
frustration, having a little bit
of break of a break to walk away

1004
00:48:59,400 --> 00:49:01,880
from a situation that feels like
you're banging your head against

1005
00:49:01,880 --> 00:49:04,560
the wall can, can go a long way,
right?

1006
00:49:04,560 --> 00:49:08,560
So add, add some space and a
little tweak here in there and

1007
00:49:08,560 --> 00:49:11,640
you can really turn things
around in a lot of cases.

1008
00:49:11,640 --> 00:49:13,720
So kudos to you.
Congratulations.

1009
00:49:13,800 --> 00:49:15,960
Anyone else want to share?
Oh, go ahead, Jonathan.

1010
00:49:15,960 --> 00:49:17,200
No.
Just saying thank you.

1011
00:49:17,280 --> 00:49:18,720
And yeah, it was a simple
switch.

1012
00:49:18,720 --> 00:49:20,840
Just asking people if you can
ask them a question first.

1013
00:49:20,840 --> 00:49:23,720
It's a good way to get into the
DMS. Yeah, absolutely cool.

1014
00:49:23,840 --> 00:49:26,400
Congratulations, Jonathan.
Sid, I think I saw you come off,

1015
00:49:26,400 --> 00:49:28,160
Mike.
Yeah, I'm the last one, so I'll

1016
00:49:28,160 --> 00:49:29,840
wrap us up.
I have two wins.

1017
00:49:30,280 --> 00:49:34,400
First is on Monday, we kicked
off a new group inside our

1018
00:49:34,400 --> 00:49:37,840
collaborative network for
industry marketing leaders.

1019
00:49:38,280 --> 00:49:41,440
And it's a small group, but it
was a really interactive group.

1020
00:49:41,440 --> 00:49:45,760
And then after the group ended,
that session ended because we're

1021
00:49:45,760 --> 00:49:48,800
still recruiting for that group.
We got a commitment from

1022
00:49:48,800 --> 00:49:51,520
somebody else to join.
So that's really exciting to see

1023
00:49:51,520 --> 00:49:55,520
that kick off and expand our
reach and influence inside the

1024
00:49:55,520 --> 00:49:59,280
industry with our groups.
And then the last one is

1025
00:49:59,280 --> 00:50:02,000
yesterday, I hosted a panel
discussion.

1026
00:50:02,000 --> 00:50:04,880
Some of you may have seen me
post about it on social media.

1027
00:50:04,880 --> 00:50:07,640
It was called the Furniture
puzzle and understanding the

1028
00:50:07,640 --> 00:50:12,120
ecosystem of the puzzle and
hosted it in cooperation with

1029
00:50:12,160 --> 00:50:14,600
the Business and Institutional
Furniture Manufacturers

1030
00:50:14,600 --> 00:50:17,280
Association, which is a really
large nonprofit group in our

1031
00:50:17,280 --> 00:50:20,680
industry.
And we had 350 people attend and

1032
00:50:20,680 --> 00:50:25,320
which is really fun.
And so I got to kind of showcase

1033
00:50:25,320 --> 00:50:28,720
my skills as a moderator and add
my insights.

1034
00:50:28,720 --> 00:50:32,200
We're appropriate, but also kind
of to our conversation Earlier

1035
00:50:32,200 --> 00:50:35,600
when the the leader of the
group, Jennifer, when she made

1036
00:50:35,600 --> 00:50:39,000
the introductions, she told 350
people about my podcast.

1037
00:50:39,440 --> 00:50:41,640
And so hopefully that means some
people will go check it out.

1038
00:50:41,640 --> 00:50:44,520
So it was a really great event
yesterday and I'm honored to

1039
00:50:44,520 --> 00:50:46,720
have had the opportunity to host
that panel discussing.

1040
00:50:46,760 --> 00:50:48,840
Congratulations, Sid.
That's awesome.

1041
00:50:48,840 --> 00:50:51,920
And yeah, who knows, even if you
get like 10% of those people,

1042
00:50:51,920 --> 00:50:54,960
that's a nice little bump in
your audience for sure.

1043
00:50:55,280 --> 00:50:57,240
So yeah, congratulations on
that.

1044
00:50:57,240 --> 00:51:02,080
And Sid, do you, I'm curious
about you, does a situation like

1045
00:51:02,080 --> 00:51:05,920
that where you are sitting down
with 350 people for the first

1046
00:51:05,920 --> 00:51:08,600
time, does is that intimidating
for you?

1047
00:51:08,600 --> 00:51:11,800
Or is it invigorating for you?
It's actually invigorating for

1048
00:51:11,800 --> 00:51:12,920
me.
What I was nervous about.

1049
00:51:12,920 --> 00:51:15,920
I did practice yesterday
morning, but BISMA, which is the

1050
00:51:15,920 --> 00:51:18,320
acronym BISMA is a very, I'm
going to say something.

1051
00:51:18,320 --> 00:51:20,360
They're great organization, but
they're somewhat rigid.

1052
00:51:20,800 --> 00:51:25,120
And So what I was more concerned
about was making sure that I

1053
00:51:25,120 --> 00:51:28,360
followed the, the guideline or
the run of show that I put

1054
00:51:28,360 --> 00:51:30,320
together and that I kept to the
timing.

1055
00:51:30,800 --> 00:51:33,000
That was what I was more
concerned about because if you

1056
00:51:33,000 --> 00:51:37,600
go too far off the script, they
get a little upset with you for,

1057
00:51:37,720 --> 00:51:40,520
you know, maybe being a little
too candid or a little too

1058
00:51:40,520 --> 00:51:43,400
political about things.
So I was more concerned about

1059
00:51:43,400 --> 00:51:46,720
making sure that I didn't go too
far off script and that I

1060
00:51:46,720 --> 00:51:48,400
managed the timing of it pretty
well.

1061
00:51:48,400 --> 00:51:51,240
But I got great feedback from
the organization, but it was

1062
00:51:51,240 --> 00:51:53,800
really good.
And the comments in the chat,

1063
00:51:53,800 --> 00:51:56,240
because I read the chat after
the meeting ended yesterday,

1064
00:51:56,240 --> 00:51:59,200
comments about the, about the
panel discussion were all very,

1065
00:51:59,200 --> 00:52:01,240
very positive.
So I was more concerned about

1066
00:52:01,280 --> 00:52:05,320
Bisma and their rules quoting,
I'm air quoting versus the

1067
00:52:05,320 --> 00:52:07,240
number of people that were there
because I couldn't see them,

1068
00:52:07,320 --> 00:52:08,920
right?
I could only see the panelists

1069
00:52:08,920 --> 00:52:11,800
and I turned off the chat, or I
couldn't see the chat come up

1070
00:52:11,800 --> 00:52:14,320
and I turned off the view of the
people so I could only see the

1071
00:52:14,320 --> 00:52:17,480
panelists so that I could stay
focused on the four people in

1072
00:52:17,480 --> 00:52:17,880
front of.
Me.

1073
00:52:17,880 --> 00:52:19,800
Yeah, Very cool.
Thank you, Sid.

1074
00:52:19,880 --> 00:52:23,720
Yeah, that's awesome.
And I got to think that all the

1075
00:52:23,720 --> 00:52:27,960
years on Clubhouse here has
probably been helpful in those

1076
00:52:27,960 --> 00:52:31,440
kinds of situations, being able
to navigate and moderate the

1077
00:52:31,440 --> 00:52:32,280
room like that.
Yeah.

1078
00:52:32,480 --> 00:52:35,000
You know, I hadn't thought about
that Mark, but what you just

1079
00:52:35,000 --> 00:52:37,880
highlight was putting in the
reps So between between

1080
00:52:37,880 --> 00:52:40,120
Clubhouse, absolutely.
And they're doing my podcast and

1081
00:52:40,120 --> 00:52:42,720
interviewing people and I'm
super comfortable interviewing

1082
00:52:42,720 --> 00:52:44,520
people.
The thing that I had to be

1083
00:52:44,520 --> 00:52:49,720
cautious about was asking too
many non scripted questions in

1084
00:52:49,720 --> 00:52:51,600
order to keep the conversation
on tonight.

1085
00:52:51,640 --> 00:52:52,760
Cool.
Congratulations.

1086
00:52:52,760 --> 00:52:55,880
Thank you for sharing, Sid.
And actually Sid is not the last

1087
00:52:55,880 --> 00:52:57,640
one.
We're going to go to John, who's

1088
00:52:57,640 --> 00:52:59,560
joined us from the audience.
Good morning, John.

1089
00:52:59,560 --> 00:53:01,160
Good morning, I have two quick
ones.

1090
00:53:01,160 --> 00:53:05,800
Last night I was at, I recorded
my 400th episode of The Boomer

1091
00:53:05,800 --> 00:53:07,320
Bunker, which was kind of
exciting.

1092
00:53:07,320 --> 00:53:09,360
It's the longest show that I've
ever done.

1093
00:53:09,480 --> 00:53:14,000
And then secondly, I got a job
where I am editing the new

1094
00:53:14,000 --> 00:53:19,800
podcast with LC Escobar and Rob
Walsh for Captivate, and that

1095
00:53:19,800 --> 00:53:24,040
show will be out Monday I think.
That is awesome, both wins.

1096
00:53:24,040 --> 00:53:26,240
Very cool.
Thank you for sharing that and

1097
00:53:26,240 --> 00:53:29,960
cool to see that you're reunited
with those two.

1098
00:53:29,960 --> 00:53:33,480
That's really great to hear and
good to hear they're coming back

1099
00:53:33,480 --> 00:53:36,640
with their show as well.
Is there a new name for it?

1100
00:53:37,960 --> 00:53:40,560
It's the name that the captive
of the Kath Bates show, and I've

1101
00:53:40,560 --> 00:53:42,280
got to be honest with you, I
just escaped.

1102
00:53:42,280 --> 00:53:43,760
Me right now.
So I don't know what it is I

1103
00:53:43,760 --> 00:53:45,080
should.
Have called in and around

1104
00:53:45,200 --> 00:53:46,120
podcast.
But I don't.

1105
00:53:46,120 --> 00:53:51,680
Have any that is so cool.
I just Elsie put out a a post on

1106
00:53:51,680 --> 00:53:55,960
something and I went into her
DMS. I said when is it going to

1107
00:53:55,960 --> 00:54:00,520
start and she said soon with a
bunch of OS there.

1108
00:54:00,520 --> 00:54:03,760
So she I'm so glad to get the
inside information that it's

1109
00:54:03,760 --> 00:54:07,640
going to be dropping on Monday.
Yeah, well, that's the plan.

1110
00:54:07,640 --> 00:54:10,680
And I just got the raw audio
last night, so once I get out of

1111
00:54:10,680 --> 00:54:13,160
here, I'm going over there.
I'm going to hear Rob and Elsie

1112
00:54:13,160 --> 00:54:15,880
talking again on a podcast.
So I'm excited to be the.

1113
00:54:15,880 --> 00:54:17,960
First one to hear it.
Great.

1114
00:54:18,160 --> 00:54:21,040
Thank you so much.
Yeah, congratulations and yeah,

1115
00:54:21,040 --> 00:54:22,640
thanks for taking good care of
them.

1116
00:54:22,640 --> 00:54:27,000
They are very loved podcasters
in this industry and so is their

1117
00:54:27,000 --> 00:54:28,560
show.
So cool to hear that you guys

1118
00:54:28,560 --> 00:54:32,680
are all reunited and that show
in and around podcasting.

1119
00:54:32,680 --> 00:54:35,160
That's it.
Yes, Thank you to Ralph and Dave

1120
00:54:35,160 --> 00:54:37,280
who both chimed in and shared
that.

1121
00:54:37,320 --> 00:54:39,240
All right, so congratulations to
you, John.

1122
00:54:39,240 --> 00:54:42,080
Congratulations to everyone on
their wins and congratulations

1123
00:54:42,080 --> 00:54:45,160
on an awesome week of
podcasting.

1124
00:54:45,160 --> 00:54:48,080
Morning chat.
I realized I didn't share.

1125
00:54:48,080 --> 00:54:51,840
I had some something I wanted to
bring to the community to get

1126
00:54:51,840 --> 00:54:54,120
your opinions on.
And I'll just say this because

1127
00:54:54,120 --> 00:54:58,600
we kind of touched on it in
conversation today, the idea of

1128
00:54:58,600 --> 00:55:03,040
a potential name change for the
podcasting morning chat, a

1129
00:55:03,040 --> 00:55:06,920
potential one, one that I want
to talk through with you before

1130
00:55:06,920 --> 00:55:10,520
we make any decisions.
So maybe we'll do that probably

1131
00:55:10,520 --> 00:55:12,840
Tuesday because Monday we're
going to do obsession worthy

1132
00:55:12,880 --> 00:55:16,800
podcasts, but we'll definitely
get to it next week for sure.

1133
00:55:17,720 --> 00:55:22,840
And I will just say this, go to
podcastingmorningchat.com/join

1134
00:55:22,840 --> 00:55:25,440
us if you want to find all the
different ways you can join us,

1135
00:55:25,440 --> 00:55:28,160
whether it's live or after the
fact.

1136
00:55:28,360 --> 00:55:30,200
However you want to join us,
just go to

1137
00:55:30,200 --> 00:55:33,200
podcastingmorningchat.com/join
us.

1138
00:55:33,320 --> 00:55:36,760
And until Monday, make it a
great weekend.

1139
00:55:36,760 --> 00:55:37,960
Everybody take care.