483. The Podcast Growth Mistake Most People Miss

0:05 Good morning podcasting. Morning Chat. Today is Friday, March 27th, 2026 and today podcast growth, messy messaging and the simple five word test that reveals whether people can actually understand, remember and share your show. Plus community wins of the week. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're catching us via podcast, YouTube, LinkedIn, etcetera, please share this with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here.

0:52 The Podcasting Morning Chat is powered by Ironic Media, helping podcasters launch, Polish and grow great shows, and by Content Creators Accountant, helping creators build real business behind their content. Good morning again podcasting. Morning Ted thank you so much for being here. I am your host Mark Ronik and currently on stage with me. My Co hosts we have Dr. Faye, Jonathan Howard, Ralph E Step, BC Babbles, Nick Naul back and Sid Meadows and also we have Tide tutoring AKA Nikki who we will get to in a moment.

1:43 Thank you all for being here today and I will let me just say I'll get to the podcaster. What did I call it happy hour from last night? I'll share that with you in a moment. First a couple of little housekeeping things and then we'll dive right into the show as well. First, Jonathan, if you don't mind, will you give us another tease for Monday's Obsession Worthy podcast and maybe even share a little bit of what that even means when we say Obsession Worthy podcasts? Sure, I will share and I'm getting an echo. You're OK. I'm not hearing it. OK. OK, awesome. So on Monday Obsession Worthy podcast is 20,000 Hertz and we are tackling the Hamilton and when we say Obsession Worthy podcast, it's about your sorry, the echo's throwing me off.

2:29 Give me a second. I'm going to do this. I'll do it for you if if if you need. Nope, got it. OK, although Dr. is saying I'm getting a big echo too. Interesting. I'm not sure why, Ralph, you're not running anything on. Whatever was done is was fine because I don't get it anymore. Got it. Well, we will edit all this out. So obsession really thought the podcast is about what makes the podcast unique, these big podcasts, 20,000 Hertz, what's going to make it unique? And we're also going to be using a little bit of what makes Hamilton unique. And as we look at this particular podcast, I'm excited about that. We're going to talk about, you know, sound and the importance of sound on your podcast. Awesome. Yeah, This actually plays a little bit into what we were discussing yesterday.

3:12 You know, we talked a lot about, we talked a lot about comparison and the comparison traps, right? But this is actually a way to use it to your advantage. In other words, we're going to breakdown popular podcasts and specifically why do why are they so popular? Why do people gravitate to those? That's why we break those down on obsession Worthy podcast day, if you will, which is every other Monday as of now. We're trying different things on Mondays, but this Monday we will be like, as Jonathan said, breaking down 20. What is it called? What's the series again? 20,000 Hertz. Am I right about that? Jonathan I. See. Yes, yeah, yes.

3:53 And that show Hamilton crafting the sound of the Broadway smash hit. OK. And then also Speaking of breaking, if you go. Yeah, go ahead. For anybody that's looking for or wants to read along, make sure you search 20,000 Hertz is all spelled out. It's not the numbers, it's right 20,000 the word. It took me a minute and I'll also make it even easier for our our audience. If you go to podcastingmorningchat.com/owp obsession worthy podcasts OWP, you will find not only all of our past episodes that we've broken down other podcasts, but you'll find this coming Mondays. So you'll just be able to click that and it'll give you your choice of podcast platforms to enjoy that show. Also, if you have a podcast that you would like evaluated and get some honest feedback from this fine team, all you have to do is go to podcastingmorningchat.com/eval EVAL and fill out the form, apply with one of your podcast episodes and we will add that to the pot and we will pick it at some point or another and break it down on a Thursday. And as of now, next, this coming Thursday will be our next evaluation and I will share what that is on our in our Facebook group at Facebook dot com slash.

5:12 I think it's yeah, it's facebook.com/groups/empowered podcasting. You can get all these links we're talking about in the show notes. So don't fret if you're feeling overwhelmed about that. You'll just be able to go in to the show notes and find what you need. But Speaking of our Facebook group, I also wanted to say, and also Speaking of past evaluations, I literally just got an e-mail over the past 24 hours from a past value evaluation that we did from a, this is from the podcaster Sharon. She is the host of The Runner's Soul and she wrote in and said, I recently came across your professional evaluation of my podcast, The Runner's Soul via pod follow.

5:52 And I wanted to reach out and say a huge thank you. I'm going to pause there and say I know I reached out to Sharon to tell her that we evaluated her podcast, but I guess maybe my e-mail may have gotten lost in the shuffle there. She goes on to say I don't I to be honest, I didn't realize the show was being reviewed at the time. But I am so grateful for the quote UN quote verdict and the constructive feedback you provided. I only wish I had been able to listen in live. Your insights on our niche authority and technical improvements like the trailer and SEO are exactly what we need to take the show to the next level. We already begun implementing your suggestions, including tightening our branding and focusing on our foot care toolbox segments. I would love it if you would consider re evaluating us in the future.

6:40 She gave us another link. She wants us to check out season 4, her latest season. Sharon, absolutely. If you want to resubmit at some point, we will go through one of your newer episodes and be happy to do that. So thank you for that. Was this the very first one that we did? It might have been. Because I remember kind of dogged her all. I mean, I was following her for a long time and telling her, you know, this is what we did. But and I never ever got any kind of response. And I thought, well, maybe she thinks I'm like spamming her or something. Yeah, or some crazy woman. Yeah. Well, it could be. Yeah, of course that's still. That's a different episode, Mark.

7:21 Yes. The dark stalking, stalking. The Dr. Stalking 1 is. Yeah. Well, there is an app Sumo app. It actually just came out. There you. Go Dr. stalking thing. But I did want to say one thing about this. You know, when you had said that she wasn't on the episode, like here, you know, I was thinking I would rather not be Yeah. Then be on while everybody's evaluating it because 1 you get a true evaluation because it's not like you're trying to be nice to. The person in the room, right? And I just think it's so great that they actually implemented, they tweaked it a little bit from this group's. It's just, it's all good. It's just it.

8:02 I'm just glad that she found value with it and she made and she wants to get it done again. Yeah, I mean, that's a, it's a good point. Although I think that we are pretty fair and honest for the times that we've had people that were evaluating actually in the room, I think we do a good job. But yeah, you got to think that there is some influence on the situation when the actual person is right there in the room. And I'm with you also. If I'm that person being evaluated, it's hard for me to sit there and listen to the feedback. Even if it's a lot of good feedback, it's still a little awkward and uncomfortable to be sitting there being evaluated. And yeah, so get that, too. I'm with you there. OK, I was going to share a little more about the Facebook group, but I want to get into today's show. But I will just say last night we did the podcaster happy hour. I did that alongside Christina Vidovic, Women Getting Visible, that's her organization.

8:54 And we had a nice intimate crowd. We had about 10 people there and a couple people found us through an Eventbrite that we had pub published, which I found that really cool that we did that two Decembers ago when we did it at the same place. We also made an Eventbrite and people found us that way. If you don't think Eventbrite works, think again. It was definitely a great way to get some visibility for sure. So yeah, we had about 10 people there. I got to meet some new people, see some familiar faces like Janae and my friend Adam Bird. Adam has been going to Who Empowered Podcasting the past couple years and coming back again this year.

9:34 More to come on that he has some. I think we have some news to share about his participation later next week. I'm hoping. Fingers crossed. But yeah, so it was great. And then of course, we got to see, I got to meet Nikki and so did Janaid for that matter, because Janaid is a regular here in the mornings. So Nikki, it was great meeting you. Great seeing you, great getting a couple of hugs in with you. And yeah, did you want to share, hear anything about your experience there? Definitely worth the drive. The drive was rough because of the traffic and everything, but I knew it was going to be because I was leaving at prime rush hour time heading into DC. So I knew it was going to be a little bit tough getting there. But you know, once I saw you guys at the at the restaurant, I said Oh my gosh, what a relief. And it was just the coolest thing to be able to hang out with you guys.

10:22 Couple things came out of it. A lady, she wants to come on my show, which is really cool. She had a great story about helping her son through alcohol addiction, drug addiction, and now he's like a multi millionaire because of TikTok and he has a ton of followers and things like that. So it was really exciting to to see her there and get to know her. And then another lady and I were having a wonderful conversation about parenting. So that's what my podcast is all about. I'm not a parent, but I'd have a podcast on parenting. So immediately that sort of intrigued her and she was like, Oh well, this, this and this. And she started asking a bunch of questions and what. And so we had, we just had a phenomenal conversation. So I definitely plan to attend again. If you do something like this, hope to also go to some podcasting conferences and things like that to connect with more great people.

11:11 Awesome. Love that. And yeah, And you're coming to Empowered Podcasting in August, right? I. Hope so. I can't make the commitment as of right now, but after meeting everyone today, my drive to do so is much higher. Awesome. I love that. I love that. And she's not kidding about her commute to the happy hour last night. About 3 hours to get to the How long did it take you to get home Nikki? Home was much easier, although I was tired. It was probably about two hours, not too bad. But I did call my dad and he was working late, so he, you know, he kept me awake on the phone and we were able to talk about a lot of fun things, you know, just going on in the world and in our lives and things like that for on and off for about two hours or so. And it's always good to talk to him because I don't get to. So the two hour drive back home was much pleasant, but I loved every moment of it.

11:58 And I love having little adventures and things like that. So I'm not thrown off by the traffic at all. It was just, it was one of those things that I was like, Oh my God, I haven't been to DC in a long time, but I do not want to go back because of the. Yes, I can totally relate to that. Coming into town from Asheville, when my wife and I first made our way onto the Beltway here in DC, it was a giant wave of overwhelm if there was no traffic on our way into town, but there were still just overwhelming amount of cars on the road. And we're not used to that being in the Asheville area. There's sometimes traffic, but the amount of cars were.

12:39 It's just you realize after a few years away, you start to realize, wow, what a busy area I used to live in. All right, so with that, hey Ralph, do you have the whoosh handy? There it is. Thank you, Ralph. All right, let's dive in to today's topic. And I think the best way to do this. Ralph and I talked a little bit about this and it was Ralph. I think you came across this somewhere online, this question perhaps. I'm not sure. But yeah, tell us a little bit about what we're going to get into today and how you came up with this. Yeah. So I saw this posted in a Facebook group as best I can remember. And I think what we really need to focus on today is that most podcasters don't have a content problem. I don't think that's the issue.

13:22 I think they have a clarity problem. We can talk about our show for 5 minutes, but we struggle to explain it in five words. And that matters. And I think it matters more than most people. Real because the truth is your podcast doesn't grow based on how well you can explain it. That's great if you can explain it, but I believe it grows easily when other people can repeat that explanation. Because I really think that's where most of us have seen growth is word of mouth, people actually talking about it. Because think about how people actually discover podcasts. Some I might tell them about it or they're scrolling through the podcast apps, they're distracted. They got to decide fast. And the truth is you don't get 5 minutes to explain your show. You get a few seconds. And in those few seconds, the truth is clarity is going to win.

14:03 Because here's the truth. Someone can recommend your show, but they're never going to say, oh, let me tell you about Mark's show. And they're going to give you a paragraph isn't going to happen. They're going to give you a few words. And if your podcast can't be described quickly, I'm talking about 5 words, it can't be shared easily. And if it can't be shared easily, it doesn't spread. Here's the hard truth. If people don't understand your show right away, this is the age we're in. They move on. They're not going to try to figure it out. They're not going to ask questions. They just scroll right past it. So today isn't about writing a better description. I think that's important. I think descriptions are great once you get somebody's attention. I think the description is important. But I think today we need to talk about building a more memorable identity because people don't remember explanations. They remember simple language they can repeat to someone else.

14:45 And that's why I want to land on this 5 words because that shortcut is what it all comes down to. So let's start right here. If someone asked you right now, just out of the blue, oh, you're a podcast. What is your podcast about? Just ask you that question. Could you answer it in five words? And I want to encourage everybody right now. If you want to put it in the chat, put your 5 words and we're going to talk about how to do this better throughout the show today. But drop it in the chat or if you want to talk about it, raise your hand. I'm going to, I'm going to put myself under the microscope first because I think that's the fair thing to do. So I thought about this for my content creators accountant show and I came up with five words, content creator, keep, protect, grow so that if I meet anybody, I can say my content creators show. Well, obviously content creators in the title, which I think is a huge thing, but it helps people keep protect and grow their podcasts.

15:34 So I threw myself there first. Mark, if you want to jump in there with your thoughts and ideas. Yeah, sure. Thank you, Ralph. Thanks for setting the stage here. And I can tell you that I was very focused, very centered on this last night when we were at the happy hour because I knew we were going to be doing this today. And I was curious how well, how quickly people could share what their podcasts about. I was pretty impressed with Nikki. I got to say Nikki did a good job of explaining her podcast quickly, but there were others that struggled with it. And that's not a knock on them. I think that this is a common thing for a lot of podcasters. We, I think there's sometimes some bashfulness that's involved in it, like we kind of shy away from from just blurting out.

16:18 Exactly what the show is, and I'm not saying that's everybody there's. Like I said, Nikki did a good job of it. I know several of you here do a good job of it. But I think that there are people out there that get a little shy about it or maybe even just haven't thought of a clear, concise way to explain it. Much like your point, Ralph, where I think a lot of us do spend time constructing our episode or I'm sorry, our series description, but when it comes to just easily saying it out loud and saying it relatively quickly, that can be challenging. So yeah, I mean, as far as the podcasting morning chat goes, I have several different directions I would go in this.

16:59 I think probably the best would be daily conversations for growing podcasters or podcasts. But I like saying podcasters because I want to put a human being behind it. I want the audience to feel it. So calling them out. So that's one or podcasters helping podcasters grow together. I think that was another one that I had. So, yeah. But you know, the idea here is so that it's not just so that you can get it out clearly and concisely. I think the idea here is that it's something memorable and easy for somebody to walk away with and be able to later if you if somebody came up to them and said, oh, you went to a podcast happy hour, who did you meet? And then you say who you met and oh, what was their podcast about?

17:44 And then that's the key. If you can remember what that podcaster told you, that means you've successfully communicated your message clearly and concisely. So yeah, that's mine. And I see, Ralph, we do have some people sharing here in the audience in the chat, but I want to actually go to some people here and hear it out loud. So I'm going to go to you first, Dr. because you were the 1 and I appreciate it. You just wrote in the chat, I have my 5 words, but you didn't actually provide it. So provided here right now. Nope. So I've been thinking about this and I came up with professional podcasters talking about podcasting. Professional podcasters talking about podcast.

18:26 Yeah, 5 words. OK. And so, and I guess this is applying to the podcasting morning chat. That's right. Yeah, OK. I like that one too. Awesome. Now look, we all kind of had a heads up about this, right? Like we probably a lot of you probably prepared or you may have used good old ChatGPT to help you with that. And I'm curious if you did that, or even if you didn't, Did anyone have trouble coming up with their 5 words? Be honest. I wouldn't say trouble. Yeah. But sometimes it's either less than 5 words or it's more than five. It's like 6 or 7 just because it gets wordy. But what I did want to say was Ralph puts up a really good point with this topic.

19:08 You know, all along he's been about running your podcast like a business. And I think that's the important thing, having that elevator speech, whether it's a podcast or what you do for a living, you know, thinking in this mindset, I mean, for my daughter's podcast, we review kids books. I mean, that's pretty much it. You know, for the other one is we've shows. The problem with The One Show is it's a it's a horror show. It's not that many people know about it, but there's other people that want to talk. I just, I just think that having this mind, it's about a mindset more than it is anything else. And I think that's what's so important when people that's the take away, I think is that you have to run your podcast like a business right off the bat so that you can get into that mindset.

19:51 Yeah. And look, I mean, obviously there's no hard strict rule, right? Like if you do 6 or 7 or 3 or 4, it's not necessarily a bad thing. But I do think if you have that goal of five words and it's again, clear and concise, I think that is ideal because it's easy for you to remember. It's easy for the person you're sharing it with to remember as well. So that's why I feel like 5 words is very. Consumable, if you will. Ralph, did you want to respond at all? Yeah, I just want to say I don't want to leave everybody out there without a framework. So I have a little bit of a walkthrough we can all walk through together when everybody's ready. I have some ideas of how to build this. Sure. All right, And let's hold that. Let's put a pin in that just for a second. I'm going to just check in with some people who have already shared here and I'll share from our audience. Dave Campbell says dad space, conversations for dads. Bye, dads.

20:45 There you go. That's an easy 1. And that's. Oh yeah. That is 5 words, conversations for dads. Bye, dads. There you go. I think that would be a pretty easy one to walk away with if that was told to you. And Tide says helping parents navigate modern parenting. And we got a little taste of that just a moment ago when she shared about her podcast. Yeah, Simple, easy to remember to the point. I love it. Sid, do you want to share your 5 words? And was that an easy exercise for you? Good morning. Hey, good morning, everybody. Mark, I knew that Jonathan wanted to share for a minute too. So why don't you go to him first and then come back to me, OK? Sounds good. Go for it, Jonathan. So I was just going to share that when I do this with a lot of my clients for social media, the one thing that I really do is I have them pick out five vibe words first that help them really define this next section. But my tagline per SE is storytelling that makes you unforgettable.

21:37 And I like to include the you in there because it's actually pointing towards that person. So. Yeah, that makes sense. That makes sense. Yeah. And cool. Yeah, I like that you do that first. You just come up with those quote UN quote vibe words. I think that's a great place to start when you're trying to construct something so concise like that. So yeah, thanks for that tip, Jonathan. Alright, Sid, I'm coming back to you. Go for it. Thank you, Mark. So good morning get everybody so no this I didn't even think about this until I typed it in the chat. So, OK, great. Because I mean, I I know what my show is. I know what my show is about. I wish that it was longer than 5 words. But you know, what I put in there is conversations in the contract interiors industry. I think that it is a conversation. It's about the industry.

22:18 I think I said office furniture, but I could use office furniture. I could use contract interiors. You know, our tagline is your inside look at the people, products and ideas shaping the future of workplace design. That's longer than 5 words, but I've been using that a lot when I talk to people about it. Yeah, I'm pretty zoned in on what my show's about, so it was not difficult for me. OK, yeah, I had to feel it might have you might have had an easier time with this, especially just because you've been working so hard, rebranding and retool, tinkering your podcast. So yeah, that doesn't surprise me. Dr. You said something in the chat that I'd love for you to expand on. You said This is why your podcast title is so important. Would you mind let me see what time it is?

22:59 Yeah. OK. You're not cooking breakfast right now. Go for. It Oh yeah, I'm back. Oh, I got a big echo going on too. Anyway, so I think that this is really why your title is so important. You know, when someone has their phone in their hand and they're scrolling, scrolling, scrolling. You have to think everyone knows about SEO, but you have to think about eco eye-catching optimization and it's, you know, you have to be strategic with your title and creative with the content. So if your title does not say exactly what your show is about, then I think you're, you know, running up against a challenge. Thank you, Dr. Yeah, I think that's a great point. The more that your show title can tell, the less explaining you have to do when it comes time to telling them about the podcast, I'm totally there.

23:46 This. Is 1 of this is one of the biggest obstacles I have when I get a new client They have lived with the title in their head for so long before they come to me and they're really married to that title. The Jane Smith show. Well, that doesn't say anything about what the show is about. So that's why I'm saying, you know, and or even some cute spelling, you know, the changing S as AZ or something like that. That's not going to help you. So you that's why I'm saying you have to be strategic with the title, but your creativity comes in the content. Yeah, great point. Thank you, Dr. Appreciate that. It looks like Jonathan is agreeing with your point as well here in the chat. Sid, did you have something?

24:28 Yes, thank you, Mark. So Dr. you're not wrong, but sometimes when you start out with the show title, like the trend report, it says nothing about what the show is about. And I know that, but and I thought about changing it, but I'm seven years into the name of the trend report. And when I talked to my listeners about the name change, potential name change, which was going to be inside contract interiors, it's going to be the name. I got a lot of pushback from my listeners. Like Sid, that name is synonymous with you. And when people say the trend report, they immediately know who you are. So I had come. I didn't have the advance of knowing anything about podcast coaching or podcast mentors or this group when I started my podcast. None of this existed back then, so I kept it. So yeah.

25:13 Does it really identify with my show? Do you have a? Do you have A tag? Do you have a title tag, like a subtitle? That's and that's what is really helping, yeah. It's a new one and it's called Your Inside. Look at the people, products and ideas shipping the future of workplace design. That works, and that tells you that's all part of the title, and you're putting that in the same space as you're putting the like on the host when you have to type in the title, right? No, I do not put that tag line in by my host name or any of that stuff. So I know we talked about that earlier this week, but you know you're going to see hosted by Sid Meadows, you're inside. Look at that. I don't know. Yeah, No, you know, let me, let me I'm.

25:53 Talking about the title that the people will not see when they're scrolling. I'm only talking about that title line when you're in your host and you type in the title of your show. Yeah, I have to go check. Yeah. And I would say, Sid, I would, I would challenge you that that description, that tagline you just gave, I would challenge you if you are sharing that tagline with somebody for the first time, I would challenge you to go back to them 1015 minutes later and see if they could repeat it back to you. And this is the whole idea to me of why we're doing this, the five word challenge. It's because I believe people are going to remember that a lot easier because there's just less to remember, right?

26:33 And, and if you want people. I get it. Yeah, I get it. If you want people to, if you're hoping for a word of mouth strategy, if that's one of your strategies, it's important that other people that are listening to you can easily describe and quickly describe your podcast. So when somebody asked me like if I were at your event last night and somebody said, hey, Sid, what's your podcast about, I would say my podcast is about office furniture and I talked to the people that manufacture, distribute and sell office furniture. That's what I would say because that's just super easy. I don't say your inside look, but my tagline and is your inside look, right? But when people ask me, because when I say office furniture, I always get, wow, that's really super niche. I love it. So my first answer is always about it's about office furniture and the people inside the office furniture industry. Yeah, fair enough.

27:20 Thank you. Sid and Janae, welcome to the stage. I am coming to you. Would you mind if I break apart a little bit what you put in the chat for your explanation? Are you cool with that? Of course. Good morning. Yes, good. Morning and it was great to see you last night, Sir. Always good to see you in the flesh. So Janae wrote hacks and hobbies. That's the name of the podcast passion to profit stories. So on the surface, well, first of all, it's really only four words, which is fine, right? That could could make a case here that that makes it even easier to remember. And I want to I'm curious if anybody else would in here in the room right now could tell me, does that tell you enough? Do you get what, what Janae's show is about? And as a matter of fact, maybe again, it's passion to profit stories.

28:11 Would somebody take a stab who may not be terribly familiar with Janae's podcast? Take a Stab and tell me what you think that means. I'd like to jump in there, Mark. Go ahead. Because one of the things I think we need to focus in on these five word tag lines is who is this for? Who is the audience? And I don't know that defines who the audience is. And I'm not picking on Janae, but hacks and hobbies. What kind of hacks? What kind of hobbies what exactly? Who is the audience? Who is it for? What is the take away from them? So that that is my challenge with this particular one. I happen to know what Janae does. But if I didn't know what Janae did, I would walk away from. I'm not sure exactly where this is going. Yeah, that that's kind of what I was thinking too.

28:51 Like, I would guess that it has to do with people who are passionate about, you know, if I'm really taking it literally, people are passionate about making profit, right? Right. And I don't think that knowing Janae and knowing his show a little bit, I don't think that's quite hitting it on the head. So Janae, I'm going to pause here, your thoughts, and you can push back if you want. Like I'm not trying to say we're right and you're wrong, but I'm just your thoughts on what we're sharing right now. I love the thoughts, I love being on the chopping block because it does help them get better and have a better clearance of clarity. Rather on you know, what I'm presenting and what people see and a lot of I get, I do get a lot of people say, Oh, you talk about hobbies.

29:36 I'm sure there's a little element about hobbies in there, right? But it's it's mostly for entrepreneurs who are trying to look take their passions to profits. Yep. OK, cool. Thank you. He just. Said it entrepreneurs who want to take their passions to profits. That is the definition of what Janae is doing. Yeah, I I think, yeah, we hit the nail on the head there. Yeah. Thank you, Janae, for playing along and thank you, Ralph. Nick, I know we've already moved past SIDS, but you said you had something to add on with SIDS, so that's OK. We can backtrack for a moment. Would you share? Yeah, I can. Quick, what I was going to add, like DI was talking about making sure that the name is like spot on with topic and SIDS isn't that. But I think one thing to think about is Sid with his show has always been very kind of grassroots kind of boots on the ground interacting with his community like face to face. And I think that alone is what's able even if the podcast name isn't a direct relation, he's getting people to listen to his podcast from conversations that he's having. He's not just digital marketing, putting the show out online and hoping people find it.

30:41 And I think that's the big difference and where a lot of podcasters lose out is they're not doing what Sins doing. They're relying on the Internet to give people the podcast to them and not actually having those conversations. So I think if you can combine the two, you're even more better off. But that's why Sid can make it work without a podcast name that directly tells you what it's about. Yeah, I'm right there with you. I'm glad you said it, Nick, and I'm glad we went back to you. I think that's a good point. You know, it does depend on your strategy. And yeah, we've learned through getting to know Sid over time that that really is a big part of his strategy. It's that word of mouth strategy, and it's working for him. I don't know if Sid wants to chime in anymore. Yeah, I mean it. You're thank you for saying it, Nick, because I often don't think about that, but I'm very intentional about that. Anytime that I meet somebody that's in the industry, I tell them about my show.

31:29 When somebody post about my show, I immediately do a follow up to the not only do I comment on it, but I go straight to the DMS and I thank them for sharing the show and I try to start a conversation with them so that I can get to know them. And then I put them on my list. They've heard me all say I have a spreadsheet where I put people that I know that are listening. So when I need to reach out to somebody about something that I can and I'm always asking them for insights, like tell me what you like about the show. I had somebody comment about my new segment called Hot Takes and I'm like, do you have any questions you want me to that? I would love some questions and I got a really nice response from her. So yes, I am very intentional about connecting with my listener because all I need is that new listener to share my show with one person and that will help my show grow.

32:09 Yep. Thank you, Nick. Thank you, Sid, appreciate it. And I saw Jonathan in the chat, threw out something for Janae making your passions profitable. I like that one too. It looks like Janae likes that one as well. Thank you, Jonathan for that. Now before we switch gears and share our wins from this past week, I did want to go back to something Ralph had offered to share. Ralph, you said you had a framework that you you would share with them. I do, I think to really focus in on, I have three questions I think you need to ask yourself question #1 audience. Who is this really for? Because if the audience is unclear, the message is unclear. So you got to nail it down. Who am I speaking to? Who is that I want to speak to?

32:50 That's number one. Second thing is the outcome. And I honestly think that's the most important thing. What changes for the listener? Do they learn something? Do they feel something? Do they become something? Because the truth is people don't follow topics, they follow outcomes. People are looking for an outcome, and if your outcome was within that 5 words, it's going to help you. And the third thing I think is what I'll call the differentiator. We say that word 10 times over the flavor. Why your show? Is it practical? Is it raw? Is it strategic? Is it calming? Because this creates memorability. And I think those three pieces are what you need to consider. Again, that's the audience, the outcome and the differentiator. I think all three of those things really build into something memorable because like you said, Mark, it's one thing to tell somebody something, it's one thing to share with somebody.

33:34 But if they don't remember it, if it's not, if it's not a, if it doesn't give them a flavor like, oh, I got to listen to that. You know, I think I said, for example, if I'm looking for office furniture, I'm involved in that. I want to go listen to a stuff because that's what he's talking about. But I really think that's the thing, as you know, this look, today is more like a workshop for all of us because we all can learn from this. And those are really the big thing, the big three things, Mark. Yeah, thank you. I'm with you right there, Dr. You just shared something in the chat as a potential template for a tagline. Did you want to share that? Yeah, I just, I had to look up in my because I, you know, I took a course on stuff like this. So I looked up the template and it's hard to verbalize it because people actually have to see what I wrote.

34:17 But it would be your first thing is a keyword. So like tips, discussions, strategies, advice, anything like that. And then it would be for another keyword, comma, another keyword and another keyword. So that tells you who it's for. So for this particular show, it would be something like I forgot what I wrote, the strategies for podcasters, entrepreneurs and content creators. Yep, I love it. So that would go under the title of podcasting morning chat. Hey, Dr. Yeah, I just did that same thing with the find out my Harry Potter house, that same formula. No, but it's really cool how like no, but my point is there's a lot of great formulas.

34:59 That's a great formula to kind of do that. But I did get my house that way, which I was really excited about. There you go. Very cool. All right. So now I just realized and Ralph, I don't know if you have the sound handy. I think this is a good place to wrap up and I was going to go for my wins from the week sound effect and I don't know if you have that handy. I don't, but I can do something that'll work. Let's. Try. OK, let's talk. About this. Sure. Yes, All right. So we will shift gears, but thank you all for a great conversation around really I'll call this word of mouth marketing strategies, right, that we've got to really fine tune our messaging in those moments when we are networking, when we are out there meeting people face to face or even online for that matter. If we're having one-on-one conversations or small group conversations, we want to give them a message that sticks. That's easy for them to go and tell others about your show. So yeah, thank you for playing along with this conversation today.

36:02 And by the way, if you're listening right now and you've come up with your 5 words and want to share those with me or with the group, by all means, please do go to podcastingmorningchat.com, go to the Contact us section and leave us a note. Leave us your 5 words and share them and we will read that next week. If you can do that soon enough. We'll read that next week as a follow up and share our thoughts and opinions as well. OK, so we are going to share some wins from the week. If you are in the audience right now listening live here on Clubhouse and want to come up and share any wins from your week, now is the time we like to do. This is a community event, for lack of a better word.

36:43 And this is something that I feel is super important for all of us to both individually and as a community, because individually, I think it's really important for us to stop and smell the roses, recognize when we've done something that's worth recognizing, right? So I the other thing I want to say is I don't care if it's as small as I got out of bed every day this week. It's been a hard week and I still managed to get out of bed, get through my days. If that's your win, awesome. Let's celebrate that, right? And to me, that's just as big of a win as you launching your podcast as an example. It's your win to celebrate and it's not our place to judge. OK, so with that, I will start to set the tone here. DRI.

37:31 Hope you are prepared today with your win. I don't know what to make of that sinister laugh. We will see. All right for me, I would say probably a win I am most excited to share about was last night's happy hour and for Twofold 1. Great to have a nice turn out, great to meet new people. Great to have introduced new people to things like the podcasting morning chat like Empowered podcasting conference, etcetera. That was cool. And I'll tell you what, here's another win. If this were maybe 2-3 years ago, I probably would have been judging myself for the size of the turn out. In other words, I probably would have been saying, oh, only 10 people and I would have probably been a little too fixated on that.

38:19 And it's a win because I see my evolution and I see now that really was not even a thought in my head last night. I was so focused on the people in the room and getting to know these people and then all of a sudden all these judgments that we have about size of our audience or size of a turn out for an in person event, it goes out the window. It's no longer relevant. So I'm really excited about that. I take that as a win in itself. I realized on my way home when I was thinking about, oh, what am I going to tell everybody on Friday morning about the event. That was the first time I realized, Oh yeah, there were 10 people in this. I may have back in the day had a problem with that and it's not a problem.

39:03 So anyway, that's a win. And then also I would say more personal win. I've got to enjoy and spend this past week with my family and you know, as a matter of fact, I'll pre celebrate. I'm going to later this afternoon see project Hail Mary with my dad on IMAX. So I'm very excited about that. That's a win in in itself. And I would say ultimately the win here is that I found a healthy balance of work and family time. I didn't neglect my work. I still got stuff done, I still attended my meetings, etcetera, but I also knew when to take breaks, when to carve out a little bit of extra time to be with family. So yeah, I'm celebrating that as a win as well. OK, let's check in first with we'll go with our audience members who have joined us on stage. Let's start with Janae.

39:57 Please share a win with us. Getting to see you yesterday, haha. That was a win. And I would say you're right about the size and I think a lot of people. Want these intimate kind of setups and I think that's what we had yesterday where we had this, you know, we got to have some deep conversation with some people. I got to meet tight for the first time and Christina was there, of course, and you know you. So that was a excellent win. And then I also got to finish my book and submit it to KDP so then it can be ready to be published. So excited for all of that. Awesome. Congratulations and Congrats on the book. We have a little chuckle because last night one of the people attending asked me if I was going to write a book after she was drill drilling me with all sorts of podcasting questions.

40:42 She said, are you going to write a book? And Janae just asked me if I was going to write a book earlier this week. And it's something that I have thought about and never really know what I want to write about. And I admit, I was saying to the group that I'm falling into the trap that I know we've talked about that a lot of podcasters fall into into as well, which is, well, there's so many books out there and so many people writing about podcasting. Why should I write 1? And it was a big reality check. I know why I should write 1 because it's my experience, my voice, and why shouldn't I? So it's something I am now thinking about again. Janae, congratulations. Don't forget. What's that? Don't forget you have a book coming out.

41:23 I do, yeah. Oh yes. Empowerment podcasting. Yep, Jonathan, but you're kind of really leading the charge on writing this book about empowered podcasting. I'm writing, I'm writing some of it, I guess. Yeah, good. Fairpoint. Fairpoint and I have been published in a couple of other books, group effort kind of books. But anyway, this isn't my win. This is Janae twin and congratulations to you, Janae, on the book. Looking forward to seeing that, reading that, etcetera. And yeah, great to see you as well. Going to Tim next. Tim, good morning. Welcome to the stage. And how are you feeling, my friend? Oh, I'm alive and well, haven't passed the kidney stone yet, but I see my urologist on Friday next week.

42:04 You know, maybe surgery, maybe sound waves, who knows. It's a fun journey though, but my win has everything to do with there's a conference coming up in August I hear. But I just completed my slide deck for a talk that I proposed for that and I sent off to my one of my clients who's a suicidologist. So he's going to be reviewing it, making sure I don't have any holes in there or anything like that. But I was very happy to get that completed this past week and excited to go on down to North Carolina and see everybody. And the next time you're up north here, hopefully I'll get paid. I'll come see you. Yeah, awesome.

42:45 And yeah, I didn't expect you there, Tim. If nothing more, just knowing that you're dealing with those kidney stones. I didn't think you might you would make the trip up this time but, and I know you would have otherwise, but yeah, I forgot also with the whole work thing and the working for the government, that's got to be a little challenging as well, but good to. Regardless of kidney stones, I would see you any day of the week. Thank you, Tim, and looking forward to you checking out that application to speak at Empowered Podcasting again and that's Empowered podcasting.com/speakers if anybody is interested in applying to speak at the event on August 21st through the 23rd. Speaking of Empowered Podcasting, another community member, Christina, is on stage. Christina is the one I've referenced a few times. That was my partner in crime for last night's happy hour. Good morning, Christina.

43:38 Please share any wins with us. Oh, absolutely. Last night's happy hour was a win. And just like you said, you know, it's it wasn't about the numbers because what do we even tell our everybody who's in podcasting about her numbers? It's about the quality of those numbers and the people in the room to have such high touch points and to be able to invite them one to one to this conference. I hear that's happening in August in Charlotte, NC as well as, you know, my events too. There's nothing quite like those personal invitations that that we can have. And you know, to have those introductions to everyone and share the room, that was absolutely a win to me. Well, congratulations, I'll share that with you. And yeah, there is something really special about making those one-on-one connections and then inviting them to something that you're doing and then they show up and then you have a face with a name and you have a little bit of a history. It makes, in my case for Empowered Podcasting, it makes an event like that even more intimate. Even with even with the expectation that we're going to grow this year.

44:41 Just knowing that I know a lot of the faces that are there, it helps me feel more comfortable at my event. It helps them feel more comfortable and it creates the overall vibe of comfort for everybody involved there. So yeah, great point, Christina. Thank you and thank you for sharing. Yes. Thank you all. Right, let's keep it moving here and check in. I'm going to go to Dr. since we were just teasing her and we'll have her kick off as far as the cast and crew goes. Have her share her win with us. Go ahead, Dr. OK, So I have really upped my visibility in the networking thing this week and as a result I have a completely full calendar of one on ones happening today and all of next week. I'm real stoked about that.

45:30 Awesome. Congratulations, Dr. Very cool. Thank you for sharing a win. And I'm going to go to Ralph because I actually happen to know at least a tease of what Ralph wants to share with about his win. So go for it, Ralph, and then we'll keep things going. I'm going to share two number one, people don't know this about me, but not only do I wear a cowboy hat, I also wear a motorcycle. Mark, you're on mute so we can't hear Ralph. Sorry about that. Thank you. Go ahead, Ralph. OK, maybe start again. Can everybody hear me now? Yeah, they can. So I've got two wins to share. A lot of people don't know this about me. Not only do I wear a cowboy hat, I also wear a motorcycle helmet. I am a motorcycle rider and last Saturday I got to go out and I used to be a Harley guy like the big old fat Harleys, but I switched to a can AM with two wheels in the front and I am just loving it. So I got to get out there in the wind and get some sun and all that.

46:16 So I thought really good. But here's the big one. The big one is I'm going to offer the community something I talk all the time about how to find monetization for your podcast. Well, I'm going to offer everybody in our community a free audit of your show. I will go in, listen to your show, look at your show notes, do all those things absolutely free and give you some monetization strategies of how to make it. I'm not going to tell you're going to make $1,000,000 overnight, but I'm going to show you how to bring some monetization to your show. What you can do is go to contentcreatorsaccountantcom audit. You'll remember that because accountants love audits, but this is absolutely free. This is my give back to the community and I'll listen to your show. I'll look at your show notes and really throw you some ideas of how to monetize your show and really get something business wise out of it. So I would really encourage everybody to reach out to me. Like I said, no money going to be exchanged. This is my give back to the community. I love it.

47:05 Thank you, Ralph. That's awesome. And you know what I'm thinking, Ralph, a good way to even showcase the service is maybe with our evaluation series, you could add that component into it. We breakdown in an episode and then you can add, well, here's a way that you could monetize what you're doing. Absolutely, because I think so many people get hung up on it's going to have to make thousands and thousands of dollars. But what if I could show you how to make a couple $100 a month so you could cover your subscription cost, you could cover some little low hanging fruit. So yeah, I'll definitely do that. Mark that'd. Be a great idea. Very cool. Thank you. And congratulations to you on your wins, Ralph. Yeah, I got to see a picture of his bike over the weekend.

47:46 It was a new information to me as well. And yeah, it's a really pretty looking bike. I'm a little jealous of of that bike. OK, I'm going to keep it going. Who would? Who else would like to share? Share that hasn't shared a win yet, Jonathan, go for it. Sure. So I know you know Mark, that I've been working on this in this mastermind and I've been pushing the last two months I've sent about 3000 DMS out and gotten 0 responses. So I was feeling a little crappy about myself. But this week I did change my strategy up a bit and I did not send 3000 out this week, but I did send a little over 100 this week and I've gotten over 55 responses. So sometimes it's just a little tweak in what you what you're doing and don't just keep beating your head up against the wall. Think about things a little bit differently and change it up a little bit and you might get some different results. So that's my win and I slept last night for the first time in like 3 weeks.

48:42 Wow, well, congratulations on both wins. And Jonathan, I can't help but to think, and I don't know if this is true for you, but I can't help but to think also, although maybe it was a break that you took out of frustration, having a little bit of break of a break to walk away from a situation that feels like you're banging your head against the wall can, can go a long way, right? So add, add some space and a little tweak here in there and you can really turn things around in a lot of cases. So kudos to you. Congratulations. Anyone else want to share? Oh, go ahead, Jonathan. No. Just saying thank you. And yeah, it was a simple switch. Just asking people if you can ask them a question first. It's a good way to get into the DMS. Yeah, absolutely cool.

49:23 Congratulations, Jonathan. Sid, I think I saw you come off, Mike. Yeah, I'm the last one, so I'll wrap us up. I have two wins. First is on Monday, we kicked off a new group inside our collaborative network for industry marketing leaders. And it's a small group, but it was a really interactive group. And then after the group ended, that session ended because we're still recruiting for that group. We got a commitment from somebody else to join. So that's really exciting to see that kick off and expand our reach and influence inside the industry with our groups. And then the last one is yesterday, I hosted a panel discussion. Some of you may have seen me post about it on social media.

50:04 It was called the Furniture puzzle and understanding the ecosystem of the puzzle and hosted it in cooperation with the Business and Institutional Furniture Manufacturers Association, which is a really large nonprofit group in our industry. And we had 350 people attend and which is really fun. And so I got to kind of showcase my skills as a moderator and add my insights. We're appropriate, but also kind of to our conversation Earlier when the the leader of the group, Jennifer, when she made the introductions, she told 350 people about my podcast. And so hopefully that means some people will go check it out. So it was a really great event yesterday and I'm honored to have had the opportunity to host that panel discussing.

50:46 Congratulations, Sid. That's awesome. And yeah, who knows, even if you get like 10% of those people, that's a nice little bump in your audience for sure. So yeah, congratulations on that. And Sid, do you, I'm curious about you, does a situation like that where you are sitting down with 350 people for the first time, does is that intimidating for you? Or is it invigorating for you? It's actually invigorating for me. What I was nervous about. I did practice yesterday morning, but BISMA, which is the acronym BISMA is a very, I'm going to say something. They're great organization, but they're somewhat rigid. And So what I was more concerned about was making sure that I followed the, the guideline or the run of show that I put together and that I kept to the timing.

51:30 That was what I was more concerned about because if you go too far off the script, they get a little upset with you for, you know, maybe being a little too candid or a little too political about things. So I was more concerned about making sure that I didn't go too far off script and that I managed the timing of it pretty well. But I got great feedback from the organization, but it was really good. And the comments in the chat, because I read the chat after the meeting ended yesterday, comments about the, about the panel discussion were all very, very positive. So I was more concerned about Bisma and their rules quoting, I'm air quoting versus the number of people that were there because I couldn't see them, right? I could only see the panelists and I turned off the chat, or I couldn't see the chat come up and I turned off the view of the people so I could only see the panelists so that I could stay focused on the four people in front of. Me.

52:17 Yeah, Very cool. Thank you, Sid. Yeah, that's awesome. And I got to think that all the years on Clubhouse here has probably been helpful in those kinds of situations, being able to navigate and moderate the room like that. Yeah. You know, I hadn't thought about that Mark, but what you just highlight was putting in the reps So between between Clubhouse, absolutely. And they're doing my podcast and interviewing people and I'm super comfortable interviewing people. The thing that I had to be cautious about was asking too many non scripted questions in order to keep the conversation on tonight. Cool. Congratulations. Thank you for sharing, Sid. And actually Sid is not the last one. We're going to go to John, who's joined us from the audience. Good morning, John.

52:59 Good morning, I have two quick ones. Last night I was at, I recorded my 400th episode of The Boomer Bunker, which was kind of exciting. It's the longest show that I've ever done. And then secondly, I got a job where I am editing the new podcast with LC Escobar and Rob Walsh for Captivate, and that show will be out Monday I think. That is awesome, both wins. Very cool. Thank you for sharing that and cool to see that you're reunited with those two. That's really great to hear and good to hear they're coming back with their show as well. Is there a new name for it? It's the name that the captive of the Kath Bates show, and I've got to be honest with you, I just escaped.

53:42 Me right now. So I don't know what it is I should. Have called in and around podcast. But I don't. Have any that is so cool. I just Elsie put out a a post on something and I went into her DMS. I said when is it going to start and she said soon with a bunch of OS there. So she I'm so glad to get the inside information that it's going to be dropping on Monday. Yeah, well, that's the plan. And I just got the raw audio last night, so once I get out of here, I'm going over there. I'm going to hear Rob and Elsie talking again on a podcast. So I'm excited to be the. First one to hear it. Great. Thank you so much. Yeah, congratulations and yeah, thanks for taking good care of them.

54:22 They are very loved podcasters in this industry and so is their show. So cool to hear that you guys are all reunited and that show in and around podcasting. That's it. Yes, Thank you to Ralph and Dave who both chimed in and shared that. All right, so congratulations to you, John. Congratulations to everyone on their wins and congratulations on an awesome week of podcasting. Morning chat. I realized I didn't share. I had some something I wanted to bring to the community to get your opinions on. And I'll just say this because we kind of touched on it in conversation today, the idea of a potential name change for the podcasting morning chat, a potential one, one that I want to talk through with you before we make any decisions. So maybe we'll do that probably Tuesday because Monday we're going to do obsession worthy podcasts, but we'll definitely get to it next week for sure.

55:17 And I will just say this, go to podcastingmorningchat.com/join us if you want to find all the different ways you can join us, whether it's live or after the fact. However you want to join us, just go to podcastingmorningchat.com/join us. And until Monday, make it a great weekend. Everybody take care.