Branding Episodes

Building a successful podcast through authenticity starts with showing up as your true self. In this episode of Empowered Podcasting LIVE, Jessica Schiller shares why energy, mindset, and genuine connection create a stronger impact than following trends or chasing algorithms. Discover how embracing your authentic voice can help you build deeper audience relationships, create more meaningful content, and grow a podcast that truly resonates. You'll also learn why authentic storytelling creates las...

Great podcast marketing goes beyond publishing new episodes. The morning show cast and crew explore smarter podcast marketing, sharing practical strategies for using AI, creating content between episodes, and improving podcast discovery without sounding robotic. From social media workflows to sustainable growth tactics, the conversation is packed with actionable ideas to help you market your podcast more effectively. Learn how better prompts, smarter workflows, and authentic content can help you...

Your podcast has only a few seconds to make a first impression, and that moment often starts before anyone hears a single word. In this episode, the morning show cast and crew discuss what makes your podcast cover art stand out, how artwork influences listener decisions, and why branding, readability, and simplicity matter more than adding extra design elements. The conversation also covers episode thumbnails, AI-generated artwork, and practical ways to test what actually gets people to press pl...

If listeners can hear your show but still forget it five minutes later, there’s a good chance your Audio Branding is working against you instead of for you. Today, our cast and crew sit down with voice actor and audio branding expert Jody Krangle to talk about the small sound choices that quietly shape how audiences connect with a podcast. We get into why hosts should stop hiding microphones, how bad audio makes listeners leave faster than you think, and why your voice matters more than fancy pr...

Podcast growth isn’t just about content, it’s about clarity. In this episode, we unpack the podcast growth mistake most people miss: messy messaging that makes your show hard to understand, remember, and share. We introduce the simple 5-word test to help you refine your podcast identity, improve word-of-mouth marketing, and make your show instantly clearer to listeners. Through live examples and discussion, we break down how clarity drives podcast growth, why your message needs to be repeatable,...

Lucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She’s experienced this pitfall, and she’s here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindse...

We’re wrapping up our evaluation of You Are Your Biggest Asset with host Carina Groombridge, exploring how smart branding builds trust and connection from the start. This time, we break down what makes cover art, titles, and descriptions work together to attract listeners and clearly communicate your show’s purpose. To close out this inspiring week of episodes, we share our wins and celebrate the creativity flowing through our community. Episode Highlights: [01:44] Listener Feedback [06:49] Ev...

Should you put the word podcast in your podcast title…or does it just make you sound outdated? In this milestone episode of Podcasting Morning Chat (number 365, meaning you could binge us every day for a full year!), the crew digs into two classic branding dilemmas. First up: the long-running debate over whether adding “podcast” to your show’s name is helpful for clarity or just plain cringey. Then we turn our attention to cover art. Does featuring a microphone make your brand instantly recogniz...