Helping content marketers more confidently navigate the world of brand storytelling.

Marketing With Empathy® Podcast Show Notes | Blog

June 11, 2024

REI’s Premium Content Arm: Co-op Studios, with Paolo Mottola, episode 136

EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.   &n…

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June 4, 2024

REI's New #OptOutside Summer Campaign, episode 135

EP 135 – Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the cu…

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May 15, 2024

Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3), episode 134

EP 134 - [Part 3 of 3 quiz mini-series] Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as…

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May 1, 2024

Interact's AI Quiz Maker - Josh Haynam (part 2), episode 133

EP 133. [part 2 of 3 mini-series] How to use quizzes in your business - including a new AI quiz maker. A deep-dive discussion with quiz expert, and co-founder/CEO of Interact, Josh Haynam on the Marketing With Empathy® podcast.   QUESTI…

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April 23, 2024

What You Can Learn From My First Quiz (part 1), episode 132

EP 132. [Part 1 of 3 quiz mini-series]  BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engag…

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April 9, 2024

Building Niche Masterminds for Growth & Engagement - Matt Banker, episode 131

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your care…

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April 2, 2024

This AI-Data Engine is Your Brand’s Empathy Secret Weapon - Ian Baer, Sooth, episode 130

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula …

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March 26, 2024

Gen Z Doesn’t Buy Things, They Buy Inspiration – Ian Baer, Sooth, episode 129

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As …

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March 19, 2024

Decode Consumer Buying Behaviors with Mary Mathes of Alpha-Diver, episode 128

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Ins…

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March 14, 2024

Social: 5 Steps to Attract More Leads + Get Unstuck in 1 Hour a Week, episode 127

EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week…

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