While muscle strength is always important, it is even more important for women over 50. Here I explain why strength training important, why women shouldn't worry about lifting heavy, and what muscles actually do for us (and yes, muscle strength can help build bone strength). I will be guiding 12…

Pilates Teachers, some tips for teaching clients with stenosis, an age-related narrowing of the spinal canal. Do you feel completely confident teaching clients with lower back pain in studio and on Zoom? Are you comfortable working with disc herniations, stenosis, SI dysfunction, and other common causes of lower back pain?…

If you are a woman with low bone density (osteopenia or osteoporosis), you may have questions about what exercises are safe and effective, and how to modify your existing exercise program. If you do Pilates, modifications are necessary to avoid thoracic vertebrae crush fractures and other problems. In this video,…

I realized today that I really am handling pandemic isolation well, and that continually working on feeling and functioning better physically & mentally are a big piece of that. We are all stressing more, sitting more, and using devices more, which can be a recipe for pain and exhaustion. But…

If you teach Pilates and are committedd to increasing your impact and your income, it's time to commit to your online success. What if, instead of dreading another round of studio closures, you instead looked forward to serving your clients, and new clients, online? I promise you that you can…

Pilates Teachers - Have you thought about your legacy? Seriously, have you? Do you know what mark you would like to leave in this world? Or why you are building a business? Would you like to ultimately build a huge brand? Sell your business? Pass it on to your staff…

Pilates Teachers - When Was the Last Time You Raised Your Prices? Seriously, when? If you don't remember, if you never have, or if you lowered your prices during the pandemic, it's time to put them up! I am willing to bet that most of your clients are still working…

Pilates Teachers - Who Is Your Ideal Client? There is a great marketing adage - If you talk to everyone, you talk to no one. Look, when a client looks for a Pilates teacher, they have an idea of what they need or want. They have back pain, or are…

Pilates Teachers - Let's Talk About Results and Promises Pilates teachers often find ourselves in a position to make promises to clients about the results we can help them achieve. For your clients, a successful outcome means that you helped them achieve their goals fastre and easier than they would…

When Pilates Teachers Give Medical Advice I see Pilates Teachers giving out medical advice all the time online, and it's just not OK. While there are some teachers who are actually licensed medical professionals, most of us aren't, and should stay in our lane. If you enjoy my content, please…

More on The Myth of Neutral Spine I keep seeing the phrase "Neutral Spine" used by Pilates teachers and Fitness trainers. If you use this phrase, are you clear about what you mean, and what your clients should understand? If you're not, why use it? If you enjoy my content,…

Pilates Teachers - Are You Attracting Clients You Love? From what I can see in the Pilates teacher groups I am in, many Pilates teachers are attracting clients you would rather not teach. How does that happen? This usually happens because you are speaking to everyone in your marketing (and…

I have been hearing a lot online lately about Pilates teachers not being happy with the clients who show up for them. If you are a Pilates teacher and have not clearly defined your niche or your ideal client, then you are in fact open to sere any and all…

When I look at what many Pilates teachers post on social media, it's no wonder you don't see any return on investment of time and energy. You see, potential clients don't care so much about how well you can perform Pilates exercises. They do care about how well you can…

We Pilates teachers tend to talk about ourselves a lot, and put out a lot of performances online. What if, instead of focusing on ourselves, we focused on our clients? What does your client want to know? I bet it has little to do with you gorgeous Teaser, Snake/Twist, or…

Today I unpack something that seems to confuse many Pilates teachers (as well as folks in other professions) - the difference between Serving and Selling. I recently had some Zoom sessions with people who were in my free Pilates Profit Lab Workshop a few weeks ago, and they all commented…

So many of my Pilates Teacher Mastermind clients are terrified of live video. I find it interesting, since we spend a lot of our time talking to strangers when we teach Pilates. We teach new clients, groups, and workshops, which often contain people we don't know. But somehow teaching on…

I assume that if you follow my posts and you teach Pilates, you are looking to expand your business, get more clients, and make more money doing this life-changing work. And, if you are like most Pilates teachers I see online, you are unknowingly placing barriers between you and your…

It is so important for Pilates teachers to really niche down into a target market. It helps you connect with your people online, talk to them effectively, and help solve their problems. Niching down also makes us more valuable, and can make our work more effective and interesting on multiple…

I have a confession. I avoided working on my Pilates business for decades. I thought I could just work in my business, and it would grow. But I was wrong. The truth is, working on your business is hard. It requires skills we never learned in our teacher training. But,…

Somehow, every Pilates teacher I talk to says that they hate Marketing and Sales. Now, if you plan to profit in your business, this attitude is just plain wrong, and will cost you money! If you have even had a conversation with a person about what you do and how…

So many Pilates Teachers price their services on a whim. Seriously, I see people chargiing what other suggest in Facebook groups, or just trying to undercut the market around them If you ever want to make enough money in your Pilates business to cover your expenses and even save money…

Results-focused testimonials are some of the most powerful marketing materials any Pilates teacher can have. There is nothing like having someone else talk about the fabulous results they had from working with you. Testimonials can take many forms, but if you have not been conscientiously collecting them, there is no…

Most Pilates teachers know that they need to effectively use social media. If you only post photos and videos of yourself doing Pilates exercises, and only share them in groups of other Pilates pros, that is not an actual strategy for sales (unless your target market is other Pilates teachers…