446. What Every Podcaster Can Steal from 'How I Built This'

1
00:00:05,080 --> 00:00:07,080
Good morning podcasting Morning
Chat.

2
00:00:07,360 --> 00:00:13,920
Today is Tuesday, February 3rd,
2026, and today it's our

3
00:00:13,920 --> 00:00:18,280
Obsession Worthy podcast series
where we're unpacking why How I

4
00:00:18,280 --> 00:00:21,960
Built This is so bingeable and
what everyday podcasters can

5
00:00:21,960 --> 00:00:24,800
borrow from its storytelling and
its strategies.

6
00:00:25,800 --> 00:00:28,000
So if you're listening live on
Clubhouse, hit the share button

7
00:00:28,200 --> 00:00:30,200
on the left hand side of the
screen and share it.

8
00:00:30,200 --> 00:00:33,320
However, Clubhouse lets you.
And if you're catching us via

9
00:00:33,320 --> 00:00:36,600
podcast, YouTube, LinkedIn,
etcetera, please share this with

10
00:00:36,600 --> 00:00:41,600
a fellow podcaster.
And now give us about 30 seconds

11
00:00:41,600 --> 00:00:44,440
and we'll get things rolling.
Thanks for being here.

12
00:01:20,920 --> 00:01:22,720
Good morning again podcasting.
Morning Chad.

13
00:01:22,720 --> 00:01:26,960
Thanks so much for being here.
I am your host Mark Ronick and

14
00:01:27,040 --> 00:01:29,600
on stage with me here on
Clubhouse.

15
00:01:29,640 --> 00:01:34,800
My Co hosts we have Ralph Estep,
Jonathan Howard, Ashley Feller,

16
00:01:34,960 --> 00:01:40,280
Nick Nalback, Sid Meadows, Dr.
Fay and BC Babbles has just

17
00:01:40,280 --> 00:01:44,160
joined us over on the Riverside
feed today.

18
00:01:44,240 --> 00:01:46,280
You may realize wait, it's
Tuesday.

19
00:01:46,280 --> 00:01:52,000
Where were you guys yesterday?
Well, as you may have may know

20
00:01:52,000 --> 00:01:57,680
or recall from last week, Friday
I took off because I was at a

21
00:01:58,080 --> 00:02:01,920
retreat.
I'm a volunteer for a summer

22
00:02:01,920 --> 00:02:08,160
camp that is part of the CMTA.
This is an organization that is

23
00:02:08,160 --> 00:02:12,920
raising money and building
community for those that have

24
00:02:12,920 --> 00:02:19,280
this disease called CMT Charcot
Marie Tooth Disease, and it's a

25
00:02:19,280 --> 00:02:23,120
disease where it affects people.
It's a neurological disease that

26
00:02:23,120 --> 00:02:26,640
affects people's extremities.
Basically, their brain doesn't

27
00:02:26,640 --> 00:02:32,520
send the right signals to
wrists, hands, fingers, ankles,

28
00:02:32,520 --> 00:02:36,320
feet and toes.
Once that happens, the muscles

29
00:02:36,320 --> 00:02:39,160
start to kind of deteriorate
because they're not really being

30
00:02:39,160 --> 00:02:42,280
used properly.
So that's the disease.

31
00:02:42,280 --> 00:02:45,360
And I am a volunteer at the
summer camp.

32
00:02:45,360 --> 00:02:47,640
I think I'm going to be doing it
twice this year.

33
00:02:47,640 --> 00:02:50,800
It's a week long summer camp and
this past weekend it was a

34
00:02:50,800 --> 00:02:57,000
retreat to plan for this coming
summer and everything went

35
00:02:57,000 --> 00:02:58,680
smoothly as far as getting
there.

36
00:02:58,680 --> 00:03:02,720
I left Thursday, got there,
everything ran on time and had a

37
00:03:02,720 --> 00:03:06,760
great weekend.
And then came Sunday.

38
00:03:07,160 --> 00:03:14,200
I was supposed to leave
Harrisburg, PA Sunday at 12:14

39
00:03:14,200 --> 00:03:19,800
PM was the scheduled time.
So I got on that plane and that

40
00:03:19,800 --> 00:03:23,040
was going to take me from PA to
Charlotte and then I was going

41
00:03:23,040 --> 00:03:26,200
to have a 2 hour layover and
then go from Charlotte to

42
00:03:26,200 --> 00:03:29,480
Asheville, NC.
So I got to Charlotte no

43
00:03:29,480 --> 00:03:31,600
problem.
Flight took off relatively on

44
00:03:31,600 --> 00:03:35,920
time, got to Charlotte, prepared
myself for my 2 plus hour

45
00:03:35,920 --> 00:03:38,920
layover but I should have
prepared myself for something a

46
00:03:38,920 --> 00:03:43,600
little bit longer.
The flight, I can't remember the

47
00:03:43,600 --> 00:03:48,720
exact time, I think around 445
was the scheduled take off and

48
00:03:48,880 --> 00:03:51,560
it was first delayed about 1/2
hour.

49
00:03:52,480 --> 00:03:54,680
Which whatever, that's fine I
can handle that.

50
00:03:55,520 --> 00:03:59,840
Then we got on the plane and sat
there for a while.

51
00:03:59,840 --> 00:04:03,800
I actually took notes so that I
can be as succinct as possible.

52
00:04:04,400 --> 00:04:08,360
What ended up happening was the
pilot gets on and by the way,

53
00:04:08,360 --> 00:04:11,520
super friendly pilot almost to a
fault.

54
00:04:12,160 --> 00:04:16,040
It felt like that he could have
a podcast, very personable, felt

55
00:04:16,040 --> 00:04:20,320
like he was talking directly to
you, but man, he was taking

56
00:04:20,320 --> 00:04:24,240
forever to get to the problem.
It was kind of like, hey, I have

57
00:04:24,240 --> 00:04:29,400
good news, bad news.
And then he sat and talked and

58
00:04:29,400 --> 00:04:33,440
talked and talked about the good
news and what was delaying us

59
00:04:33,440 --> 00:04:36,280
but eventually got fixed.
But then there was the bad news.

60
00:04:37,080 --> 00:04:42,920
The bad news was the fuel tank
was over fueled.

61
00:04:43,360 --> 00:04:46,400
When you talk about the fuel
plus the passengers and all the

62
00:04:46,400 --> 00:04:50,680
things the pilot says, this is
usually an easy fix.

63
00:04:50,960 --> 00:04:56,200
We send out a truck that will
remove enough of the fuel so

64
00:04:56,200 --> 00:05:02,000
that we can be at weight, but
that truck was broken, so we had

65
00:05:02,000 --> 00:05:05,680
to get off the plane and then
board another one.

66
00:05:06,600 --> 00:05:08,760
I'm going to pause right here
and just say if you're new to

67
00:05:08,760 --> 00:05:11,600
the podcasting morning chat, I
want you to know that this isn't

68
00:05:11,600 --> 00:05:15,280
normally how we do things.
We do normally just get right

69
00:05:15,280 --> 00:05:19,320
into it with podcasting stuff.
But I wanted to give you an idea

70
00:05:19,320 --> 00:05:24,080
of my weekend, why we didn't
show up here yesterday.

71
00:05:25,000 --> 00:05:27,920
So we D boarded the plane and
they told us it would be

72
00:05:27,920 --> 00:05:31,000
relatively quick.
And I take that with a grain of

73
00:05:31,000 --> 00:05:35,360
salt because how quick can it be
to roll another plane up to our

74
00:05:35,360 --> 00:05:38,640
gate and be able to just jump
on?

75
00:05:39,400 --> 00:05:43,080
And I was right.
I think it took maybe upwards of

76
00:05:43,080 --> 00:05:45,280
almost 2 hours to get the new
plane.

77
00:05:45,760 --> 00:05:50,880
We get on that new plane, sit
down and again it starts feeling

78
00:05:50,880 --> 00:05:52,480
like we're waiting a little too
long.

79
00:05:53,400 --> 00:05:57,560
The captain friendly guy comes
back on and he says well we have

80
00:05:57,560 --> 00:06:02,840
a new issue with fuel.
This time we have enough but it

81
00:06:02,840 --> 00:06:06,360
is lopsided.
So he says no problem, we're

82
00:06:06,360 --> 00:06:11,080
going to bring out a truck that
will balance things out, fill up

83
00:06:11,200 --> 00:06:14,240
the other tank and then we'll be
on our way.

84
00:06:15,040 --> 00:06:18,440
He also said we might have to de
ice at that point too because in

85
00:06:18,440 --> 00:06:21,480
Charlotte they had
record-breaking winter weather.

86
00:06:22,360 --> 00:06:25,880
At this point, I don't know,
It's probably 7:00 PM.

87
00:06:26,480 --> 00:06:31,160
So we're waiting and waiting.
Eventually, I'm talking about at

88
00:06:31,160 --> 00:06:36,520
least 30 minutes, the truck
comes and does its thing to fuel

89
00:06:36,520 --> 00:06:39,640
and make everything.
Even then, we had to wait for

90
00:06:39,640 --> 00:06:42,640
that de icer.
Oh, side note, the reason why it

91
00:06:42,640 --> 00:06:46,520
took so long for the fuel truck
to come, it got stuck in the

92
00:06:46,520 --> 00:06:49,680
snow and ice.
So then we had to wait for the

93
00:06:49,680 --> 00:06:52,480
de ICER.
Why they didn't have it there, I

94
00:06:52,480 --> 00:06:55,200
don't know, but maybe it was de
icing other planes.

95
00:06:56,320 --> 00:07:02,240
That took another 45 minutes.
By the time they de iced it was

96
00:07:02,240 --> 00:07:07,640
831.
The pilot gets on at 836.

97
00:07:08,720 --> 00:07:11,840
Ladies and gentlemen, the good
news is we are fueled up.

98
00:07:12,480 --> 00:07:16,240
We have been de iced, but
unfortunately we can't go

99
00:07:16,240 --> 00:07:19,760
anywhere because I have timed
out.

100
00:07:20,960 --> 00:07:24,640
In other words, pilots have a
certain shift that they have to

101
00:07:24,640 --> 00:07:29,200
stick to and they can't go
anytime longer than that shift.

102
00:07:29,880 --> 00:07:36,040
He had been on since 5:00 AM.
And FAA regulations say after

103
00:07:36,040 --> 00:07:39,880
your 12 plus hour shift,
whatever that number is, is, I

104
00:07:39,880 --> 00:07:41,960
don't know what what exactly
that number is.

105
00:07:42,160 --> 00:07:45,520
After that shift, they the pilot
is no longer allowed to fly

106
00:07:45,520 --> 00:07:48,840
because it's unsafe.
They might be too tired at that

107
00:07:48,840 --> 00:07:50,560
point.
I'm surprised at the

108
00:07:50,560 --> 00:07:53,040
transparency.
That's something that you don't

109
00:07:53,040 --> 00:07:56,960
really associate with a pilot
saying I've timed out he that's

110
00:07:56,960 --> 00:08:00,520
very transparent of him.
And maybe he really had no

111
00:08:00,520 --> 00:08:04,800
choice at that point because
there was a pretty frustrated

112
00:08:05,400 --> 00:08:09,480
flight of passengers.
We were not happy.

113
00:08:09,480 --> 00:08:12,080
Although there are some people
that seem to be fine and

114
00:08:12,080 --> 00:08:13,520
laughing throughout the whole
thing.

115
00:08:13,520 --> 00:08:15,640
I guess just because it's so
comical.

116
00:08:15,640 --> 00:08:21,240
The series of errors we
literally missed his window by

117
00:08:21,560 --> 00:08:25,560
roughly 2 minutes from when they
finished de icing and gave us

118
00:08:25,560 --> 00:08:28,320
the go ahead.
So ladies and gentlemen, we have

119
00:08:28,320 --> 00:08:31,520
to de board and we're going to
find you a new captain.

120
00:08:31,520 --> 00:08:33,960
The rest of the crew is actually
OK.

121
00:08:33,960 --> 00:08:37,120
They have not timed out yet so
we're going to try to find you a

122
00:08:37,120 --> 00:08:40,720
new captain and we'll let you
know but you are going to have

123
00:08:40,720 --> 00:08:45,120
to leave the plane.
So we de boarded once again and

124
00:08:45,120 --> 00:08:50,120
now you have a large group of
people who are up in arms really

125
00:08:50,120 --> 00:08:52,720
upset trying to figure out
what's going on.

126
00:08:53,080 --> 00:08:56,440
A bunch of us are just kind of
grouped at the desk by the gate

127
00:08:57,200 --> 00:08:59,600
asking for answers.
And they're telling us there are

128
00:08:59,600 --> 00:09:01,720
two people there and they're
telling us, ladies and

129
00:09:01,720 --> 00:09:03,440
gentlemen, please, you know, be
patient.

130
00:09:03,720 --> 00:09:06,320
We are working on it.
There is a new crew that's

131
00:09:06,320 --> 00:09:08,760
coming.
Now we we can't tell you exactly

132
00:09:08,760 --> 00:09:10,320
what time they'll get here, but
they're coming.

133
00:09:10,920 --> 00:09:14,800
Meanwhile, behind them is that
screen and it says this flight,

134
00:09:14,960 --> 00:09:20,000
Flight 177 is taking off at 9:00
AM the next day.

135
00:09:20,920 --> 00:09:23,560
But they're sitting there saying
no, no, there's something, you

136
00:09:23,560 --> 00:09:25,120
know, we're we're going to bring
a crew here.

137
00:09:25,440 --> 00:09:30,160
Somebody eventually points out,
but why does the app say that

138
00:09:30,160 --> 00:09:33,720
we're not leaving until 9:00 AM?
And they kind of look cock eyed

139
00:09:33,720 --> 00:09:36,680
and wait what?
And at one point I'm like, yeah,

140
00:09:36,680 --> 00:09:40,200
look at the monitor behind you.
So then they start scrambling.

141
00:09:40,200 --> 00:09:42,960
They go and talk to other, I
don't know who they go to talk

142
00:09:42,960 --> 00:09:45,840
to and come back and they say,
Oh yeah, we can't get you

143
00:09:45,840 --> 00:09:49,280
another crew.
The flight is delayed, quote UN

144
00:09:49,280 --> 00:09:51,640
quote until tomorrow morning,
9:00 AM.

145
00:09:52,480 --> 00:09:55,480
Now, to me, that is not a delay
anymore.

146
00:09:55,720 --> 00:09:59,000
That's a cancellation.
But because what they're doing

147
00:09:59,000 --> 00:10:02,960
is they're saying, well, no,
this is a delay because it's the

148
00:10:02,960 --> 00:10:06,720
same flight.
It's 1777, it's American

149
00:10:06,720 --> 00:10:08,120
Airlines.
Yes, I'm calling you out,

150
00:10:08,120 --> 00:10:12,600
American Airlines.
And because of that, tomorrow it

151
00:10:12,600 --> 00:10:15,000
is just a delay.
It's not a cancellation.

152
00:10:15,080 --> 00:10:17,600
So therefore, you know why they
did that?

153
00:10:18,200 --> 00:10:21,000
Because now they don't have to
give us any hotel vouchers, pay

154
00:10:21,000 --> 00:10:23,480
for our hotel overnight.
They don't have to give us food

155
00:10:23,480 --> 00:10:26,240
vouchers, which is usually what
happens when a flight gets

156
00:10:26,240 --> 00:10:28,160
cancelled.
That's usually the common

157
00:10:28,160 --> 00:10:33,280
practice.
So it was just such a lousy move

158
00:10:33,320 --> 00:10:36,080
on their part.
I feel they could have done

159
00:10:36,080 --> 00:10:37,720
something.
Now, I don't know.

160
00:10:38,080 --> 00:10:41,560
The last part of the story is
they encouraged anybody who

161
00:10:41,560 --> 00:10:46,760
wanted to maybe switch to a
different flight or just

162
00:10:46,760 --> 00:10:49,360
complain.
They invited us to go to the

163
00:10:49,720 --> 00:10:52,920
customer service counter, which
was just down the hallway.

164
00:10:53,560 --> 00:10:55,880
And I walked over there and it,
you know, there was like

165
00:10:55,880 --> 00:11:00,360
probably 50 people in line and I
have a feeling maybe they were

166
00:11:00,360 --> 00:11:03,280
doing some compensation
sometime, but I did not want to

167
00:11:03,280 --> 00:11:06,280
stay any longer.
I'm going to pause there because

168
00:11:06,280 --> 00:11:10,240
I think Dr. has a question.
This is usually the time when

169
00:11:10,240 --> 00:11:15,400
people start getting on Twitter
and start, hey, American

170
00:11:15,400 --> 00:11:19,360
Airlines, you know, and then all
of a sudden American Airlines

171
00:11:19,640 --> 00:11:23,080
has this great epiphany, hey,
here's a thought.

172
00:11:24,000 --> 00:11:27,240
Why don't we just comp all of
you or something like that.

173
00:11:27,720 --> 00:11:30,200
You know, usually Twitter is the
thing for that.

174
00:11:30,240 --> 00:11:33,040
Yeah, it is.
And I didn't feel like dealing

175
00:11:33,040 --> 00:11:34,520
with that.
I know I could have.

176
00:11:34,520 --> 00:11:37,520
And I don't like being that
person if I don't have to be.

177
00:11:37,720 --> 00:11:39,840
And at that point, I knew it
wasn't going to change anything

178
00:11:39,840 --> 00:11:42,120
right then and there, and it
would take a while if they were

179
00:11:42,120 --> 00:11:46,120
going to respond.
So I got a hotel in Charlotte.

180
00:11:46,400 --> 00:11:49,520
Now, some of you might be
saying, but Mark, Charlotte and

181
00:11:49,520 --> 00:11:52,120
Asheville aren't that far away.
Why didn't you just, like, rent

182
00:11:52,120 --> 00:11:55,480
a car and just drive home?
The roads were still pretty

183
00:11:55,480 --> 00:11:59,960
lousy in Charlotte and in
Asheville as well.

184
00:12:00,440 --> 00:12:03,440
And I wasn't going to risk
driving late at night in a

185
00:12:03,440 --> 00:12:06,920
rental by myself in bad weather
conditions.

186
00:12:07,640 --> 00:12:11,120
And my bag was on the plane and
I didn't want to deal with

187
00:12:11,120 --> 00:12:14,320
trying to get it back and spend
probably another two hours or

188
00:12:14,320 --> 00:12:16,600
something like that in the
airport.

189
00:12:17,720 --> 00:12:21,960
So I got a hotel and thankfully
and very kindly, the

190
00:12:21,960 --> 00:12:26,440
organization, the CMTA
organization, they paid for my

191
00:12:26,440 --> 00:12:29,040
hotel.
I got to my hotel room probably

192
00:12:29,040 --> 00:12:31,880
by like 11:00 PM.
Meanwhile, I was supposed to be

193
00:12:31,880 --> 00:12:37,240
home at like 6 O clock and I had
nothing on me, no toiletries, no

194
00:12:37,240 --> 00:12:40,080
change of clothes.
I got myself a toothbrush and

195
00:12:40,080 --> 00:12:45,440
toothpaste from the hotel.
I took a shower, went to bed and

196
00:12:45,440 --> 00:12:48,880
I did change my flight.
By the way, I didn't leave at 9.

197
00:12:48,960 --> 00:12:51,560
AMI decided I'm going to sleep a
little bit and try to catch up

198
00:12:51,560 --> 00:12:53,800
on sleep.
I got the next flight out, which

199
00:12:53,800 --> 00:12:59,040
was at noon and I was watching
by the way, flight 1777 to see

200
00:12:59,040 --> 00:13:02,400
if they got out on time.
They were delayed two hours, so

201
00:13:02,400 --> 00:13:04,120
they didn't even leave at 9:00
AM.

202
00:13:04,120 --> 00:13:07,200
They ended up leaving at 11 AM.
So those people on that flight

203
00:13:07,200 --> 00:13:09,960
must have been beside
themselves.

204
00:13:10,320 --> 00:13:12,440
So that's why Monday didn't
happen.

205
00:13:12,440 --> 00:13:15,400
I didn't ask the team to take
over.

206
00:13:16,240 --> 00:13:20,400
I just thought let's just all
take a day and we'll start fresh

207
00:13:20,400 --> 00:13:23,040
today.
So thank you for listening to my

208
00:13:23,040 --> 00:13:25,800
story.
Like I said, don't normally go

209
00:13:25,800 --> 00:13:30,240
into a long winded story about a
personal story, but every once

210
00:13:30,240 --> 00:13:32,800
in a while I'll share something
and I thought this one was worth

211
00:13:32,960 --> 00:13:35,440
sharing.
Yes, Ralph, you have a question.

212
00:13:36,120 --> 00:13:37,800
So well, Mark, we're happy to
have you back.

213
00:13:37,800 --> 00:13:40,360
First of all, got a couple
comments from people who missed

214
00:13:40,360 --> 00:13:42,640
us yesterday and it's nice to
get those comments.

215
00:13:42,920 --> 00:13:44,640
But I guess here's here's a take
away.

216
00:13:44,680 --> 00:13:48,960
What can we learn from this?
What customer service benefit

217
00:13:48,960 --> 00:13:50,880
could we learn from this?
Because I love your story, Mark,

218
00:13:50,880 --> 00:13:53,560
but there's a lot of customer
service benefits in there that

219
00:13:53,560 --> 00:13:57,360
we could apply to podcasting.
If we're offering our listeners

220
00:13:57,360 --> 00:14:00,040
something and we're not
delivering, that's kind of what

221
00:14:00,040 --> 00:14:02,440
the airline did to you.
They offered you a flight from

222
00:14:02,440 --> 00:14:05,000
one point to the other.
What is the big take away Mark

223
00:14:05,000 --> 00:14:08,040
that that all of us can learn
about customer service related

224
00:14:08,040 --> 00:14:13,240
to your excellent adventure?
On one hand, I think Dr. called

225
00:14:13,240 --> 00:14:15,400
that out, the transparency,
right?

226
00:14:15,400 --> 00:14:18,000
Like I'm being transparent right
now with my audience, and I'm

227
00:14:18,000 --> 00:14:20,720
not even talking about the
subject that we're here to talk

228
00:14:20,720 --> 00:14:23,360
about yet, right?
Like I'm just being transparent

229
00:14:23,360 --> 00:14:28,440
so people understand why we
weren't here for them as usual

230
00:14:28,440 --> 00:14:31,400
on a Monday morning.
So I would say the transparency

231
00:14:31,400 --> 00:14:35,560
is probably really helpful in
some ways, even though I by the

232
00:14:35,560 --> 00:14:38,760
end of Sunday night had just
lost my mind.

233
00:14:38,960 --> 00:14:43,320
But I was able to be patient, I
believe longer than I would have

234
00:14:43,320 --> 00:14:46,840
been normally because of that
transparency.

235
00:14:47,320 --> 00:14:49,800
So that would be 1 big take away
for me, Ralph.

236
00:14:50,400 --> 00:14:53,480
I don't know if anybody else has
any takeaways from that, but

237
00:14:53,760 --> 00:14:57,160
there you go.
So with that, I'd say let's get

238
00:14:57,160 --> 00:15:04,240
a let's wipe the slate clean and
dive into this week's Obsession

239
00:15:04,240 --> 00:15:09,120
Worthy Podcast series.
So this is what we do every week

240
00:15:09,280 --> 00:15:12,400
on the PMC.
We've been doing this series,

241
00:15:13,000 --> 00:15:15,640
like I said, called Obsession
Worthy Podcast.

242
00:15:15,880 --> 00:15:18,800
This is where Jonathan Howard
and our team breaks down

243
00:15:19,240 --> 00:15:22,600
podcasts that people genuinely
can't stop listening to.

244
00:15:22,600 --> 00:15:26,240
And it's not to critique them,
but to understand why they work.

245
00:15:27,040 --> 00:15:30,720
So we look at things like
storytelling structure,

246
00:15:30,720 --> 00:15:34,480
emotional hooks, and the small
decisions that keep listeners

247
00:15:34,480 --> 00:15:37,200
coming back episode after
episode.

248
00:15:37,520 --> 00:15:40,480
The goal is to translate what
makes these podcasts binge

249
00:15:40,480 --> 00:15:44,840
worthy into practical ideas that
indie podcasters can apply to

250
00:15:44,840 --> 00:15:47,960
their own shows, no matter what
size of their audience.

251
00:15:47,960 --> 00:15:52,320
This isn't We don't believe that
the How I Built This or the

252
00:15:52,320 --> 00:15:54,880
other shows that we break down.
We don't believe it's just

253
00:15:54,880 --> 00:15:57,520
because they're big and popular
and that's why they do well.

254
00:15:57,640 --> 00:16:02,120
They had to get big and popular.
We're breaking down really what

255
00:16:02,120 --> 00:16:04,720
works so well for those kinds of
shows.

256
00:16:05,400 --> 00:16:09,480
And I'm going to hand the baton
to Jonathan and ask Jonathan,

257
00:16:09,800 --> 00:16:12,160
please tell us a little bit
about the show that we're going

258
00:16:12,160 --> 00:16:14,520
to be looking into today.
We've got clips to play and all

259
00:16:14,520 --> 00:16:15,800
that good stuff.
Go for it.

260
00:16:16,680 --> 00:16:19,880
Today we are we're talking about
how I built this and it's Guy

261
00:16:19,880 --> 00:16:24,520
Raz's actual podcast and it's a
business podcast about iconic

262
00:16:24,520 --> 00:16:27,680
brands and how they've built
their brands up, what they've

263
00:16:27,680 --> 00:16:32,920
done brands like Airbnb, Spanx,
Warby Parker, and today's

264
00:16:32,920 --> 00:16:36,040
episode is about Taylor Guitars.
One thing that we're going to do

265
00:16:36,040 --> 00:16:38,800
today a little bit is we're
going to look at some of the

266
00:16:38,800 --> 00:16:41,400
lessons from the podcast as
well, because it's a business

267
00:16:41,400 --> 00:16:45,080
podcast and then what we can
take from the podcast, but we

268
00:16:45,080 --> 00:16:47,000
are going to be talking about
Taylor Guitars today.

269
00:16:47,360 --> 00:16:51,920
Each episode is really a deep
dive into the ordinary people

270
00:16:51,920 --> 00:16:56,160
that build these extraordinary
businesses, and it's a very

271
00:16:56,840 --> 00:17:00,160
almost cinematic dive into
what's happening, what's going

272
00:17:00,160 --> 00:17:02,960
on, the failures, the pivots,
the strokes of luck, all of

273
00:17:02,960 --> 00:17:05,280
those moments.
So that's what we're going to be

274
00:17:05,280 --> 00:17:08,480
talking about today, How I built
this by Guy Raz's podcast.

275
00:17:09,000 --> 00:17:12,680
And the one thing that this
podcast does overall, which

276
00:17:12,680 --> 00:17:15,960
helps its stickiness is it has
an emotional hook.

277
00:17:16,440 --> 00:17:21,040
Every episode has this emotional
hook, and it really is hope

278
00:17:21,319 --> 00:17:23,599
because that reminds the
listeners that every success

279
00:17:23,599 --> 00:17:27,760
story starts an uncertainty that
requires grit, and it requires

280
00:17:27,760 --> 00:17:31,360
people to actually, you know,
work hard to get to where

281
00:17:31,360 --> 00:17:33,280
they're going.
So it gives people hope.

282
00:17:33,360 --> 00:17:36,960
And that is the one thing that
is definitely throughout all of

283
00:17:36,960 --> 00:17:40,200
his podcasts.
We're going to start today with

284
00:17:40,200 --> 00:17:42,720
the cold open.
So that's clip one.

285
00:17:43,000 --> 00:17:46,160
All right, let's do it.
One of the surprises Taylor

286
00:17:46,160 --> 00:17:49,680
Swift pulled off during her
era's tour was to play an old

287
00:17:49,680 --> 00:17:53,120
guitar that, for many of her
fans, was instantly

288
00:17:53,120 --> 00:17:56,040
recognizable.
It's painted bright blue and

289
00:17:56,040 --> 00:17:59,680
decorated with orange koi fish
swimming around the center and

290
00:17:59,680 --> 00:18:00,480
down the.
Fret board.

291
00:18:01,120 --> 00:18:04,840
That guitar is so distinctive
that for a time it was on

292
00:18:04,840 --> 00:18:06,920
display at the Country Music
Hall of Fame.

293
00:18:07,360 --> 00:18:09,800
It was the guitar Taylor used.
To record her.

294
00:18:09,800 --> 00:18:13,960
Album Speak Now, but when it
quietly disappeared from its

295
00:18:13,960 --> 00:18:17,760
display case right before the
era's tour launched, Swifty's

296
00:18:17,760 --> 00:18:20,280
had a hunch that Taylor would
bring it out on stage.

297
00:18:20,280 --> 00:18:25,200
And when she did, it was a big
deal, especially for today's

298
00:18:25,200 --> 00:18:29,520
guests, because they made that
guitar and gave it to her as a

299
00:18:29,520 --> 00:18:31,600
gift.
And as you will hear, the

300
00:18:31,600 --> 00:18:35,920
connection between Taylor Swift
and Taylor guitars, No relation

301
00:18:35,920 --> 00:18:39,640
by the way.
Goes way back, back before

302
00:18:39,640 --> 00:18:43,520
stadiums, before sold out tours,
before most people knew who

303
00:18:43,520 --> 00:18:46,000
Taylor Swift was.
And we'll get there.

304
00:18:46,640 --> 00:18:50,000
What was really good about that
cold open that we can take from

305
00:18:50,000 --> 00:18:52,760
it is it starts with something
that the audience actually

306
00:18:52,760 --> 00:18:56,200
already cares about.
And that was the key in that and

307
00:18:56,200 --> 00:19:00,200
what actually helped us get
interested in.

308
00:19:00,200 --> 00:19:03,400
Not us, but, you know, more
people interested in the episode

309
00:19:03,400 --> 00:19:05,760
because it's opening with a
story about the distinctive

310
00:19:05,760 --> 00:19:10,040
guitar Taylor Swift.
It's pop culture fans are all

311
00:19:10,040 --> 00:19:12,400
about that.
And that opens up the audience

312
00:19:12,440 --> 00:19:16,520
for this podcast because if you
just talk about Taylor guitars,

313
00:19:17,280 --> 00:19:23,560
you're talking about having OK
guitar people and a couple other

314
00:19:23,800 --> 00:19:26,200
gearheads, other musicians
interested in the podcast.

315
00:19:26,520 --> 00:19:29,240
When you start with something
that's pop culture and iconic,

316
00:19:29,480 --> 00:19:33,000
you're opening up the audience
to a whole lot more people.

317
00:19:33,280 --> 00:19:36,240
It also creates A curiosity gap,
which is something that's really

318
00:19:36,240 --> 00:19:38,520
important in podcasts.
But go ahead and Mark.

319
00:19:38,640 --> 00:19:41,240
Yeah, I mean, Alex was just
putting in the chat here.

320
00:19:41,240 --> 00:19:43,320
It's about Taylor.
That's the hook.

321
00:19:43,320 --> 00:19:45,840
And yes, of course, I think
there's something to be said

322
00:19:45,840 --> 00:19:49,360
about that.
And it's more than just about

323
00:19:49,360 --> 00:19:51,160
Taylor, though.
And I think what's cool about

324
00:19:51,160 --> 00:19:55,200
the cold open and what they're
talking about is it actually is

325
00:19:55,200 --> 00:19:59,080
less about Taylor and more about
the guitar, right?

326
00:19:59,080 --> 00:20:01,760
And sure, her fans are going to
be really interested to hear

327
00:20:01,760 --> 00:20:03,520
about that.
But I also believe that

328
00:20:03,520 --> 00:20:08,240
musicians and fans of this show
in general, how I built this,

329
00:20:08,240 --> 00:20:12,240
fans of that show, I think that
it the cold open builds this

330
00:20:12,240 --> 00:20:14,760
intrigue.
It builds this interest in.

331
00:20:15,400 --> 00:20:18,680
You know what this story is
behind the guitar.

332
00:20:19,040 --> 00:20:20,400
So I think it's a little of
both.

333
00:20:20,400 --> 00:20:23,240
But of course, we can't deny the
fact that, you know, if Taylor

334
00:20:23,240 --> 00:20:26,640
Swift is mentioned in this and
this is about something that she

335
00:20:26,640 --> 00:20:30,320
owns, that her fans know very
well, of course there's going to

336
00:20:30,320 --> 00:20:33,040
be a draw in that regard as
well.

337
00:20:33,600 --> 00:20:36,640
As a business guy, like this was
really intriguing to me because

338
00:20:36,840 --> 00:20:39,680
I help people every day do this
kind of thing and create a

339
00:20:39,680 --> 00:20:41,880
business and see the vision come
to light.

340
00:20:41,880 --> 00:20:44,240
So to me, I was engaged from the
beginning.

341
00:20:44,440 --> 00:20:45,640
I was like, this is going to be
great.

342
00:20:45,640 --> 00:20:48,360
I want to understand and I
could, I understand the nuances

343
00:20:48,360 --> 00:20:50,720
of building capital and figuring
all that stuff out.

344
00:20:50,720 --> 00:20:52,480
So that was it was really cool
for me.

345
00:20:52,480 --> 00:20:55,120
So it was it really connected
because I'm not big, I'm not

346
00:20:55,120 --> 00:20:57,720
really a musician, but from the
business side, it really

347
00:20:57,720 --> 00:20:59,320
connected to me.
So that's why I think this is a

348
00:20:59,320 --> 00:21:02,280
great podcast.
Ralph says he's not a musician,

349
00:21:02,280 --> 00:21:07,040
but we know that he's been
creating songs using AI to help

350
00:21:07,040 --> 00:21:08,520
him.
But I know you're also writing

351
00:21:08,520 --> 00:21:11,120
the lyrics.
So I would say that, Ralph, that

352
00:21:11,240 --> 00:21:13,080
would make you a bit of a
musician now.

353
00:21:13,360 --> 00:21:16,480
I used to play bass guitar in
tuba, but I do write some

354
00:21:16,480 --> 00:21:18,040
lyrics.
And thank you for bringing that

355
00:21:18,040 --> 00:21:18,600
up, Mark.
Thank you.

356
00:21:18,600 --> 00:21:20,320
I appreciate.
That no problem.

357
00:21:20,600 --> 00:21:23,240
Tuba in what?
Bass guitar in tuba, when you're

358
00:21:23,240 --> 00:21:26,160
a big guy, when you're young,
the band director looks at you

359
00:21:26,160 --> 00:21:27,520
and goes, you could play the
two.

360
00:21:27,520 --> 00:21:28,840
I'm like, why?
He's like, well, because you're

361
00:21:28,840 --> 00:21:33,200
the biggest guy around, so you
can carry the so by default.

362
00:21:33,800 --> 00:21:35,800
Anyway, let's get back to it,
shall we?

363
00:21:35,800 --> 00:21:38,640
Go ahead, Jonathan.
The cold open, it creates

364
00:21:38,640 --> 00:21:42,360
curiosity and that curiosity
keeps people around and the

365
00:21:42,360 --> 00:21:46,200
other thing is this is the cold
open, but it is also the story

366
00:21:46,520 --> 00:21:49,200
really doesn't happen.
This story doesn't happen until

367
00:21:49,200 --> 00:21:51,560
about 55 minutes into the
episode.

368
00:21:51,840 --> 00:21:54,560
So people know it's coming.
They can.

369
00:21:54,560 --> 00:21:57,040
Those that may have just tuned
in to hear that story are going

370
00:21:57,080 --> 00:21:59,320
to have to stick around and wait
for a little bit.

371
00:21:59,560 --> 00:22:01,920
But it is to something that
keeps people interested.

372
00:22:02,280 --> 00:22:05,680
And then, you know, with it
being a pop culture kind of

373
00:22:05,680 --> 00:22:09,000
thing, that's signaling that
it's not going to be a boring

374
00:22:09,000 --> 00:22:11,040
episode.
That's one of the things that it

375
00:22:11,040 --> 00:22:13,200
does, is it really signals that
it's not going to be boring.

376
00:22:13,680 --> 00:22:15,520
Can we get some clarity real
quick?

377
00:22:15,720 --> 00:22:19,680
You said that they don't get to
the story until around 55

378
00:22:19,680 --> 00:22:23,040
minutes in.
And so that would somebody who

379
00:22:23,040 --> 00:22:26,120
hasn't listened to this whole
episode might be wondering,

380
00:22:26,120 --> 00:22:28,040
well, then what the heck are
they going to be talking about

381
00:22:28,040 --> 00:22:31,560
for 55 minutes?
And you know, is that almost

382
00:22:31,560 --> 00:22:35,400
misleading your audience?
It's not misleading because it's

383
00:22:35,400 --> 00:22:38,880
really talking about what they
talked about in that cold open

384
00:22:38,880 --> 00:22:41,560
is the guitar itself.
And we're going to learn all

385
00:22:41,560 --> 00:22:45,200
about how this company started
from the ground up and started

386
00:22:45,280 --> 00:22:48,880
making guitars and how these
kids that were in high school

387
00:22:49,240 --> 00:22:52,200
started this business and then
all the way up to when they met

388
00:22:52,200 --> 00:22:55,280
Taylor Swift, who was before
Taylor Swift was famous.

389
00:22:55,960 --> 00:22:58,160
And that's kind of where the
story with that starts.

390
00:22:58,160 --> 00:23:01,440
So that's about 55 minutes in
their process here.

391
00:23:01,960 --> 00:23:03,400
And I'm.
So we're going to hear a lot

392
00:23:03,400 --> 00:23:04,680
about the business.
Yep.

393
00:23:04,720 --> 00:23:06,680
OK, cool.
And that makes a lot of sense.

394
00:23:06,680 --> 00:23:11,760
And especially regular listeners
of this show would understand

395
00:23:11,760 --> 00:23:15,120
that coming in that, yeah, we're
going to learn about all about

396
00:23:15,120 --> 00:23:17,640
the business itself.
And yeah, we'll get to that,

397
00:23:17,880 --> 00:23:20,360
that part of the story as well.
I get that.

398
00:23:20,360 --> 00:23:24,160
And by the way, I wanted to say
BC chiming in BC you were a

399
00:23:24,160 --> 00:23:27,160
choir guy.
I got into choir junior year and

400
00:23:27,160 --> 00:23:29,000
the same thing for senior year,
and I kicked off my high

401
00:23:29,000 --> 00:23:33,080
school's show choir, which was a
lot of fun and elevated into

402
00:23:33,080 --> 00:23:35,880
opera and undergrad.
But yeah, no instruments for me.

403
00:23:36,080 --> 00:23:37,800
Wow, no physical.
Instruments, well your

404
00:23:37,800 --> 00:23:41,000
instruments are is your vocal
cords I would say.

405
00:23:41,560 --> 00:23:44,840
It's very true, yeah.
That in the surprise, I'm always

406
00:23:44,840 --> 00:23:48,640
curious to, to learn about
people's musical talents and I,

407
00:23:48,640 --> 00:23:51,640
I don't know why BC I just
wouldn't have thought you were a

408
00:23:51,640 --> 00:23:53,320
singer.
But now I'm curious and I'm

409
00:23:53,320 --> 00:23:54,760
going to want to hear something
at some point.

410
00:23:54,920 --> 00:23:59,760
I remember a few years ago when
Dr. was newer to the community,

411
00:23:59,880 --> 00:24:03,080
I remember we ended up learning
that she was a singer and we

412
00:24:03,080 --> 00:24:05,080
even got her to sing a little
bit for us.

413
00:24:06,400 --> 00:24:10,840
You are crazy.
When I was in 7th and 8th grade,

414
00:24:10,840 --> 00:24:15,880
I was the lead singer of the
jazz band that our middle school

415
00:24:15,880 --> 00:24:20,480
had and we travelled all over
the place, went to the Kennedy

416
00:24:20,480 --> 00:24:22,280
Center, we went to, we went to
everywhere.

417
00:24:22,280 --> 00:24:25,800
These little kids just blowing
trumpets and singing their

418
00:24:25,800 --> 00:24:27,080
hearts out.
It was crazy.

419
00:24:27,840 --> 00:24:29,200
Very cool.
All right, we're going to pause

420
00:24:29,200 --> 00:24:30,720
real quick because we have a
couple of people that have

421
00:24:30,720 --> 00:24:33,560
joined us or want to join us on
stage.

422
00:24:33,720 --> 00:24:36,440
Want to just make sure they
didn't want to add anything or

423
00:24:36,440 --> 00:24:38,640
they're just up here to
contribute during the rest of

424
00:24:38,640 --> 00:24:40,320
the show.
Janae, you're first.

425
00:24:40,320 --> 00:24:41,400
Go for it.
Good morning.

426
00:24:42,320 --> 00:24:46,320
Pretty cool, cold open because
it really intrigues and pulls

427
00:24:46,320 --> 00:24:49,160
people in and I love the
direction they're going.

428
00:24:49,160 --> 00:24:52,920
And yes, I did sing back in the
day as well.

429
00:24:52,920 --> 00:24:54,400
Oh.
Wow, we got lots of singers

430
00:24:54,400 --> 00:24:56,440
here.
OK, fair, cool A.

431
00:24:56,440 --> 00:24:59,600
Lot easier for me to sing than
to play guitar like that.

432
00:24:59,600 --> 00:25:01,200
That was a lot harder.
Oh yeah.

433
00:25:01,200 --> 00:25:04,160
To learn, yeah.
What was your go to song that

434
00:25:04,160 --> 00:25:05,360
you sang?
What was it?

435
00:25:05,720 --> 00:25:09,280
It's Kryptonite by three doors
down, OK?

436
00:25:09,400 --> 00:25:12,680
Or Bon Jovi's living on the
prayer.

437
00:25:13,440 --> 00:25:14,800
OK.
There you go.

438
00:25:14,920 --> 00:25:17,680
Love it.
All right, I'm going to hand the

439
00:25:17,680 --> 00:25:21,200
baton back to Jonathan.
By the way, good morning to our

440
00:25:21,200 --> 00:25:23,880
live audience.
Lots of people here this

441
00:25:23,880 --> 00:25:25,640
morning.
Great to see all of you.

442
00:25:25,640 --> 00:25:29,280
Thanks for being here.
And Jonathan, the floor is yours

443
00:25:29,280 --> 00:25:31,120
again.
One thing that I wanted to talk

444
00:25:31,120 --> 00:25:34,120
about with the cold open is how
we can make a cold open with

445
00:25:34,280 --> 00:25:37,080
without a celebrity connection.
But it's cold open really work

446
00:25:37,240 --> 00:25:41,440
for us because it allows us to
create this repeatable strategy

447
00:25:41,440 --> 00:25:44,760
at the beginning of our shows.
It makes your content shareable

448
00:25:45,120 --> 00:25:48,800
and it get creates relevancy in
your in your podcast right off

449
00:25:48,800 --> 00:25:50,840
the bat.
So it can make your show feel

450
00:25:50,840 --> 00:25:53,520
bigger, sharper, more connected
and more current.

451
00:25:53,520 --> 00:25:56,800
So trying to come up with a cold
open that's going to connect

452
00:25:56,800 --> 00:25:59,640
with people.
I think it's very important for

453
00:25:59,640 --> 00:26:03,000
us us to do in our shows so that
we can have something, one

454
00:26:03,000 --> 00:26:06,280
that's a repeatable strategy, so
we can always have it there, but

455
00:26:06,280 --> 00:26:10,880
also something that allows us to
connect with something bigger

456
00:26:11,040 --> 00:26:14,160
than our show necessarily.
I definitely wanted to point

457
00:26:14,160 --> 00:26:17,840
that out for people.
And then we can jump into Clip

458
00:26:17,840 --> 00:26:20,920
2, which is really every episode
of How I Built.

459
00:26:20,920 --> 00:26:24,040
This is a version of each
company's origin story.

460
00:26:24,320 --> 00:26:27,480
So we're going to get the origin
story of Taylor Guitars, but we

461
00:26:27,480 --> 00:26:30,320
get this origin story in a
really succinct way.

462
00:26:30,360 --> 00:26:35,200
So that's the next clip. 11th
grade, 2 weeks into it I had

463
00:26:35,200 --> 00:26:38,520
seen a guitar that I wanted to
buy at a store.

464
00:26:38,520 --> 00:26:41,080
It's cost 175 bucks.
I didn't have that money so I

465
00:26:41,080 --> 00:26:42,800
thought well heck I'll just make
a guitar.

466
00:26:42,800 --> 00:26:47,400
So I went over to the wood shop
and asked the teacher if I could

467
00:26:47,880 --> 00:26:51,760
join late and I made my first
guitar there.

468
00:26:52,240 --> 00:26:54,640
So there you go.
That is the origin story of

469
00:26:54,640 --> 00:26:59,120
where he made his first guitar
and it adds a human level.

470
00:26:59,120 --> 00:27:02,200
So I didn't have $175.00.
So I thought I'd make a guitar

471
00:27:02,480 --> 00:27:05,080
that is the origin of Taylor
guitars.

472
00:27:05,080 --> 00:27:08,480
And that's an impressive origin
story in in that quick of a

473
00:27:08,480 --> 00:27:10,240
time.
But go ahead, Ralph.

474
00:27:11,240 --> 00:27:13,200
All right, I just want to paint
a picture for everybody who's

475
00:27:13,200 --> 00:27:16,920
not watching this on on on
YouTube because you have to do

476
00:27:16,920 --> 00:27:19,080
this at one point.
Jonathan is sitting here, he's

477
00:27:19,080 --> 00:27:22,080
got a beautiful little dog on
his lap, little Husky.

478
00:27:22,120 --> 00:27:25,560
And this Husky is having a great
time while Jonathan's trying to

479
00:27:25,560 --> 00:27:27,120
talk.
So I want to encourage everybody

480
00:27:27,120 --> 00:27:29,880
come join us where you can
actually see us because it is a

481
00:27:30,080 --> 00:27:33,400
very cool thing to watch
Jonathan do this as he's got

482
00:27:33,400 --> 00:27:35,440
this Husky in his lap and the
little husky's looking up and

483
00:27:35,440 --> 00:27:36,880
saying, daddy, what are we doing
here?

484
00:27:37,120 --> 00:27:39,520
And and Jonathan's being so
patient with him.

485
00:27:39,520 --> 00:27:41,960
So anyway, I wanted to give
everybody who doesn't hear this

486
00:27:42,200 --> 00:27:44,840
or doesn't see it on video the
audio to go look at this because

487
00:27:44,840 --> 00:27:47,680
this is very cool.
Yeah, that's Jack Frost, the

488
00:27:47,680 --> 00:27:49,960
dog.
Jack Frost is here this morning.

489
00:27:50,720 --> 00:27:54,240
Hey, Jonathan.
Are we talking about like a cold

490
00:27:54,240 --> 00:27:55,720
open?
I call it a Stinger.

491
00:27:55,920 --> 00:27:57,600
Are we talking about the Stinger
of the show?

492
00:27:58,040 --> 00:28:00,720
Well, that leads me to a
question because I have a couple

493
00:28:00,720 --> 00:28:02,920
of clients that like those
stingers.

494
00:28:03,720 --> 00:28:07,920
How long is too long when we
talk about a Stinger?

495
00:28:07,920 --> 00:28:11,240
Specifically from clip one the
the cold open that we played.

496
00:28:11,640 --> 00:28:16,400
I'm asking also for my own sake
because sometimes mine have to

497
00:28:16,400 --> 00:28:20,400
go a little longer in order to
get the jest of the of the

498
00:28:20,400 --> 00:28:22,400
story.
If somebody were to ask me how

499
00:28:22,400 --> 00:28:25,280
long is, should a podcast
episode be my answer?

500
00:28:25,840 --> 00:28:29,320
Well, yeah, it depends.
Or as long as you can keep

501
00:28:29,320 --> 00:28:33,720
people's interest, if you are a
really good storyteller, you

502
00:28:33,720 --> 00:28:37,680
could make that much longer than
the cold open that we heard a

503
00:28:37,680 --> 00:28:41,240
few minutes ago.
But ultimately, you know, you

504
00:28:41,240 --> 00:28:45,520
got to make sure that you're
keeping interest and you are

505
00:28:45,520 --> 00:28:48,520
keeping things moving too.
You'd, I don't believe dragging

506
00:28:48,520 --> 00:28:52,000
it out is going to be any help
to you or your audience.

507
00:28:52,000 --> 00:28:57,080
So I would say, I don't know, 2
minutes at the most at the most.

508
00:28:57,520 --> 00:29:01,160
Oh, if you're actually doing an
intro to your episode, yeah, I

509
00:29:01,160 --> 00:29:02,520
feel like that's.
Appropriate.

510
00:29:03,000 --> 00:29:05,360
That feels long to me.
I'm trying to keep it under

511
00:29:05,480 --> 00:29:08,840
thirty 3540 seconds somewhere in
there.

512
00:29:08,840 --> 00:29:10,200
That's what I'm trying to keep
it.

513
00:29:10,480 --> 00:29:14,360
Admittedly, I edit the fire out
of that.

514
00:29:14,360 --> 00:29:18,200
I'll take some stuff out that
they'll hear later on in the

515
00:29:18,200 --> 00:29:20,840
show.
My rule of thumb is I usually

516
00:29:20,840 --> 00:29:24,080
don't like anything in the 1st 5
minutes.

517
00:29:24,080 --> 00:29:27,960
If I'm going to use that Stinger
to open up the show, I will look

518
00:29:27,960 --> 00:29:31,800
beyond 5 minutes of the opening
of the show and start looking

519
00:29:31,800 --> 00:29:34,720
for the Stinger there and then
put it in front.

520
00:29:34,920 --> 00:29:38,640
Just to be clear, I did say 2
minutes at the most, right?

521
00:29:38,640 --> 00:29:41,480
Like, I don't, I don't think we
want to go any longer than that.

522
00:29:42,040 --> 00:29:45,920
But yeah, I think 30 to 60
seconds is ideal, OK.

523
00:29:45,920 --> 00:29:48,320
Thank you.
DRI would also look at like a

524
00:29:48,320 --> 00:29:51,560
show like 2020.
I mean they do the best at this

525
00:29:51,840 --> 00:29:56,240
and like Mark said, you can go 2
minutes, but it's about the clip

526
00:29:56,240 --> 00:29:59,200
more than it is the length.
You have to find that great

527
00:29:59,200 --> 00:30:02,840
breaking point.
I would look at other shows like

528
00:30:02,840 --> 00:30:05,960
that and see what their times
are because I don't know if

529
00:30:05,960 --> 00:30:07,520
there's a necessarily the right
time.

530
00:30:07,520 --> 00:30:11,120
But yeah, it shouldn't go
forever, but a couple of minutes

531
00:30:11,120 --> 00:30:13,120
won't hurt it, I don't think.
Yeah.

532
00:30:13,120 --> 00:30:15,800
And some people may be saying,
oh, that's interesting that Alex

533
00:30:15,800 --> 00:30:18,560
is suggesting a TV show.
But I think there's a lot we can

534
00:30:18,560 --> 00:30:21,920
learn from intros, from lots of
different mediums.

535
00:30:22,400 --> 00:30:26,240
And I yeah, I agree with you.
I think 2020 does a fantastic

536
00:30:26,240 --> 00:30:28,800
job of that.
And Nick just put in the chat

537
00:30:28,800 --> 00:30:33,040
Diary of the CEO crushes it with
their intros, which is a lot

538
00:30:33,040 --> 00:30:35,920
different than the one that
Jonathan played earlier.

539
00:30:36,120 --> 00:30:40,520
That's more of a montage of the
episode itself with lots of like

540
00:30:40,520 --> 00:30:44,360
rapid fire questions and some
pieces of answers, etcetera,

541
00:30:44,600 --> 00:30:49,480
where this one is a narration,
this one is the host giving us a

542
00:30:49,480 --> 00:30:51,840
setup before diving into the
episode.

543
00:30:51,840 --> 00:30:55,240
So yeah, you got to find
different styles and adapt the

544
00:30:55,240 --> 00:30:59,520
one that speaks most to you and
go all in on that and see see

545
00:30:59,560 --> 00:31:01,360
how that works for you and your
audience.

546
00:31:01,560 --> 00:31:04,040
Let's go to Janae, who I think
wanted to chime in as well.

547
00:31:04,360 --> 00:31:08,040
You know, the cold open is
again, for the audience that's

548
00:31:08,040 --> 00:31:09,920
already subscribed to the
podcast.

549
00:31:09,920 --> 00:31:15,520
Or maybe is it for attracting
new people because somebody

550
00:31:15,520 --> 00:31:18,440
that's already subscribed to the
podcast, they're going to sit

551
00:31:18,640 --> 00:31:22,280
through everything because they
love the podcast so much?

552
00:31:22,560 --> 00:31:25,360
So what are we?
What's the purpose we're serving

553
00:31:25,360 --> 00:31:27,920
with that cold open?
I think that's something that we

554
00:31:27,920 --> 00:31:30,680
need to think about and put that
into mind.

555
00:31:30,760 --> 00:31:32,120
Thanks.
And here's where I'm going to

556
00:31:32,120 --> 00:31:35,800
put on my video versus audio hat
because I think you have to

557
00:31:35,800 --> 00:31:38,360
understand whether you're audio
first or video first.

558
00:31:38,920 --> 00:31:41,600
If you're video first, I think
you got to scrunch that cold

559
00:31:41,600 --> 00:31:45,160
open and make it much shorter.
If you're audio first, I think

560
00:31:45,160 --> 00:31:46,760
you've got a little bit more
liberty there.

561
00:31:47,120 --> 00:31:50,080
But honestly, if you're video
first, I think you got like 15

562
00:31:50,080 --> 00:31:52,480
to 20 seconds.
I think you need to narrow it

563
00:31:52,480 --> 00:31:54,000
down.
But but again, know where your

564
00:31:54,000 --> 00:31:56,560
audience is first.
Like what is your intention?

565
00:31:56,800 --> 00:31:58,960
I just feel like we've got some
people that do both audio and

566
00:31:58,960 --> 00:32:00,840
video.
I just think it's important to

567
00:32:00,840 --> 00:32:04,040
bring that to mind because it
depends also on where this is

568
00:32:04,040 --> 00:32:06,200
being released.
Absolutely.

569
00:32:06,200 --> 00:32:09,120
Thank you, Ralph and Dr. Did you
have anything else you wanted to

570
00:32:09,120 --> 00:32:10,360
add?
I saw you had your hand up for a

571
00:32:10,360 --> 00:32:11,920
second.
I forgot what I was going to

572
00:32:11,960 --> 00:32:12,280
say.
No.

573
00:32:12,320 --> 00:32:16,200
Problem.
No problem, Yvonne, did you want

574
00:32:16,200 --> 00:32:17,880
to say something?
Welcome to the stage.

575
00:32:18,240 --> 00:32:24,600
In response to Janae, I think
that cold open is just to set

576
00:32:24,600 --> 00:32:26,880
the scene for what that episode
is.

577
00:32:27,480 --> 00:32:32,120
I appreciate it even on the
podcasts that I listen to or

578
00:32:32,120 --> 00:32:36,680
watch where I'm a regular
listener and I love what they do

579
00:32:36,680 --> 00:32:41,160
all the time, but it gives me
instant context about what I'm

580
00:32:41,160 --> 00:32:44,920
going to be watching.
And so the juicier the better.

581
00:32:45,440 --> 00:32:50,080
I find that a lot of the ones
like Diary of Aceo, they will,

582
00:32:50,080 --> 00:32:53,680
they'll clip several little
juicy bits together and then

583
00:32:53,680 --> 00:32:57,000
they and then a lot of the the
podcast that I'll watch on

584
00:32:57,000 --> 00:33:00,640
YouTube, they'll come to a thing
where they'll ask a question and

585
00:33:00,640 --> 00:33:04,640
then the guest starts to answer
and then they cut it off and

586
00:33:04,640 --> 00:33:07,960
leave you hanging.
Absolutely, yeah.

587
00:33:07,960 --> 00:33:10,560
And I love that move.
I mean, it's sometimes might be

588
00:33:10,560 --> 00:33:13,320
a little frustrating for a
listener, but at the same time,

589
00:33:13,320 --> 00:33:16,120
that's the idea.
It's it's building the intrigue,

590
00:33:16,120 --> 00:33:19,640
the mystery, and they're going
to want to wait and find out

591
00:33:19,840 --> 00:33:21,840
with the rest of what that guest
had to say.

592
00:33:21,840 --> 00:33:23,680
So yeah, it's a good strategy
for sure.

593
00:33:24,000 --> 00:33:26,240
And people still want to chime
in here.

594
00:33:26,240 --> 00:33:29,520
So we will keep it going.
BC what did you want to add?

595
00:33:29,920 --> 00:33:32,320
I wonder from a technical
standpoint if it would be a fun

596
00:33:32,320 --> 00:33:38,040
idea one day to have people who
do audio and video submit their

597
00:33:38,040 --> 00:33:41,280
openings and we can reflecting
me.

598
00:33:41,280 --> 00:33:43,560
Like does this work for both
iterations?

599
00:33:44,200 --> 00:33:46,320
That could be a fun topic for a
future Episode I.

600
00:33:46,320 --> 00:33:48,200
Love that idea.
Yeah, absolutely.

601
00:33:48,280 --> 00:33:50,840
Thank you.
BC Let's write that one down,

602
00:33:50,840 --> 00:33:54,320
team and we'll play with that.
I love that idea, Dr. Go ahead.

603
00:33:54,320 --> 00:33:55,480
You remembered.
OK.

604
00:33:55,520 --> 00:33:59,920
I do remember Janae had asked
the question, is it for the new

605
00:33:59,920 --> 00:34:03,320
listeners or is it for your
fans?

606
00:34:03,760 --> 00:34:06,080
And I don't think there's an
either or.

607
00:34:06,080 --> 00:34:10,280
I think it can be for both.
When I do one of those stingers

608
00:34:10,280 --> 00:34:16,120
for my clients, I kind of have a
formula that I work with and I

609
00:34:16,120 --> 00:34:18,520
usually put anything that's
contrary.

610
00:34:18,800 --> 00:34:24,719
So anything that starts with,
you know, most people or I used

611
00:34:24,719 --> 00:34:28,239
to or something like that where
they're going to talk about

612
00:34:28,360 --> 00:34:31,639
this, but they do that something
like that, right?

613
00:34:32,000 --> 00:34:36,440
So that's, I usually like to
look for something like that in

614
00:34:36,440 --> 00:34:40,320
every episode where, you know, I
have to put the Stinger because

615
00:34:40,320 --> 00:34:43,000
I always think that's a, that's
usually a pretty good open.

616
00:34:43,360 --> 00:34:49,120
But As for Janae's question, I
think it's to entice people to

617
00:34:49,120 --> 00:34:54,000
stay around and also for the new
people to kind of get a feel for

618
00:34:54,000 --> 00:34:56,719
what you're going to hear.
I think that's fair.

619
00:34:56,719 --> 00:35:00,480
And I want to just say, Janae,
I, I kind of was feeling when

620
00:35:00,480 --> 00:35:03,640
you were asking the question
that it was rhetorical, but I

621
00:35:03,640 --> 00:35:06,320
maybe I misread it.
And so please forgive me if you

622
00:35:06,320 --> 00:35:08,800
were looking for an answer.
And thankfully, that's one of

623
00:35:08,800 --> 00:35:12,040
the the beautiful things of
having a community being a part

624
00:35:12,040 --> 00:35:15,560
of this podcast is that others
can chime in as well.

625
00:35:16,080 --> 00:35:19,440
OK, Jonathan, going back to you,
I know I realized we played clip

626
00:35:19,440 --> 00:35:22,320
2 and we were still kind of all
in clip one mode.

627
00:35:22,720 --> 00:35:26,800
So really that clip was about I
didn't have $175.00, so I

628
00:35:26,800 --> 00:35:30,400
thought I'd just make a guitar,
which was the start of the

629
00:35:30,400 --> 00:35:34,640
entire business.
So this story is kind of where

630
00:35:34,800 --> 00:35:38,360
everything becomes human.
It's not about a big business,

631
00:35:38,360 --> 00:35:40,880
it's about one person and what
they did.

632
00:35:41,320 --> 00:35:46,360
And when we talk about the human
aspects of stories, that's what

633
00:35:46,360 --> 00:35:49,120
keep people actually interested
in the stories.

634
00:35:49,400 --> 00:35:53,320
So we have to remember that for
our podcast is that people

635
00:35:53,520 --> 00:35:55,160
connect with the human part of
it.

636
00:35:55,480 --> 00:35:58,240
So the more human, the more
people are going to connect.

637
00:35:58,320 --> 00:36:02,160
And this is a real life story.
This is a kid, a teenager saying

638
00:36:02,200 --> 00:36:05,400
I'm going to build a guitar.
And that's where his business

639
00:36:05,400 --> 00:36:08,440
literally started.
He built several guitars while

640
00:36:08,440 --> 00:36:11,960
he was in high school from in
woodshop and that's where he

641
00:36:11,960 --> 00:36:13,800
learned.
That's why his guitars are

642
00:36:13,800 --> 00:36:16,320
actually different.
It's a real human story.

643
00:36:16,680 --> 00:36:19,160
And those moment moments of
humanity is what keep people

644
00:36:19,160 --> 00:36:21,480
listening.
That's the main thing on that

645
00:36:21,680 --> 00:36:23,840
clip.
All right, so last week we

646
00:36:23,840 --> 00:36:25,960
talked about the messy middle
and song Exploder.

647
00:36:26,320 --> 00:36:30,040
And this podcast uses a a
specific format of a story as

648
00:36:30,040 --> 00:36:33,600
well, where a lot of the nitty
gritty is in this messy middle,

649
00:36:33,600 --> 00:36:35,280
as it was called, and songy
exploder.

650
00:36:35,680 --> 00:36:38,920
But really what it is here is
the messy moments.

651
00:36:38,920 --> 00:36:42,560
It focuses on moments of
failure, reflection, and things

652
00:36:42,560 --> 00:36:44,120
that lead to the final
breakthrough.

653
00:36:44,520 --> 00:36:48,160
So in this third clip, we're
going to talk a little bit about

654
00:36:48,160 --> 00:36:52,320
that one of those moments.
Ours brace tops for 10 guitars,

655
00:36:52,520 --> 00:36:54,640
then move all 10 to the next
step.

656
00:36:54,640 --> 00:36:58,480
And the idea being while I have
my bench set up to do this work,

657
00:36:58,480 --> 00:37:00,520
I want to do a bunch of it
because it's going to be more

658
00:37:00,520 --> 00:37:02,760
efficient.
And I met an older gentleman

659
00:37:02,760 --> 00:37:05,680
that made guitars one at a time.
He he did.

660
00:37:05,960 --> 00:37:08,800
He would start a guitar and then
a couple days later he'd start

661
00:37:08,800 --> 00:37:11,360
another guitar.
He had this little miniature one

662
00:37:11,360 --> 00:37:15,040
man assembly line to where every
couple days a guitar would come

663
00:37:15,040 --> 00:37:18,640
off the line, another guitar
would get started and five or

664
00:37:18,640 --> 00:37:20,920
ten guitars would all move a
step forward.

665
00:37:21,240 --> 00:37:23,880
And I'd say, well, OK, you want
to make the bridge for the

666
00:37:23,880 --> 00:37:25,600
guitar?
How many bridges do you make?

667
00:37:25,600 --> 00:37:27,480
He goes, well, if I need one, I
make one.

668
00:37:28,400 --> 00:37:31,360
You don't make 10.
I don't need 10.

669
00:37:31,360 --> 00:37:33,840
I need one.
Yeah, but Auggie, you know, when

670
00:37:33,840 --> 00:37:37,080
I make a bridge, I set up and I
make all of those, I get almost

671
00:37:37,080 --> 00:37:39,440
nine of them for free.
And he just looked at me and he

672
00:37:39,440 --> 00:37:44,000
said, Bob, what would you rather
have, 10 half done guitars or

673
00:37:44,000 --> 00:37:46,720
one done guitar?
And that changed my life.

674
00:37:47,040 --> 00:37:49,200
It changed how you how you start
to make guitars.

675
00:37:49,360 --> 00:37:53,360
It changed everything about.
That's really interesting.

676
00:37:53,360 --> 00:37:55,680
And what I'm actually
appreciating about that clip,

677
00:37:55,680 --> 00:37:59,560
besides the content itself, is I
like the background music.

678
00:38:00,360 --> 00:38:02,960
I think it adds something.
I I think it helps keep things

679
00:38:02,960 --> 00:38:06,280
moving, keep things engaging.
But a couple people want to

680
00:38:06,280 --> 00:38:08,760
chime in as well, Jonathan, and
then we'll get your take.

681
00:38:09,480 --> 00:38:12,720
Ralph, did you have a question?
Yeah, the thing I wanted to

682
00:38:12,720 --> 00:38:15,800
point out to content creators is
what he's really talking about

683
00:38:15,800 --> 00:38:19,120
here is building a system.
And I think we all can learn

684
00:38:19,120 --> 00:38:21,400
from that.
He's he's looking at ways, he's

685
00:38:21,400 --> 00:38:24,560
doing things now and he's saying
there's a better way to do this.

686
00:38:24,560 --> 00:38:26,080
There's a there's a more refined
way.

687
00:38:26,080 --> 00:38:27,840
And when I work with people
every day, that's what I do.

688
00:38:27,840 --> 00:38:30,720
I help them build systems.
And I think that's a huge take

689
00:38:30,720 --> 00:38:33,800
away for all of us.
Understand the system, be

690
00:38:33,800 --> 00:38:35,880
willing to tweak your system and
really work it.

691
00:38:35,880 --> 00:38:39,320
Try to make it work best for you
because you may be doing it one

692
00:38:39,320 --> 00:38:41,640
way and then you're saying, wait
a minute, but there's a better

693
00:38:41,640 --> 00:38:43,480
way.
And we always have to be willing

694
00:38:43,480 --> 00:38:46,120
to challenge where we're at it.
There's a great book out there

695
00:38:46,120 --> 00:38:49,600
called Sacred Cows Make the Best
Burgers, and a lot of us live in

696
00:38:49,600 --> 00:38:52,320
that sacred cow space.
And then what we find is that

697
00:38:52,320 --> 00:38:53,840
sometimes there's better ways to
do things.

698
00:38:53,840 --> 00:38:56,480
And that's what I loved about
this clip because he's being

699
00:38:56,480 --> 00:38:58,760
vulnerable.
He's opening up about this is

700
00:38:58,760 --> 00:39:01,040
the way I was doing it, but now
I'm realizing that there might

701
00:39:01,040 --> 00:39:02,800
be a better way.
And I just think that's a huge

702
00:39:03,000 --> 00:39:05,720
take away for any of us in the
content creator realm.

703
00:39:06,360 --> 00:39:10,600
Leave it to the guy who owns
Angus cows to mention a sacred

704
00:39:10,600 --> 00:39:15,720
cow book.
Thank you, Ralph and Dr. Did you

705
00:39:15,720 --> 00:39:18,800
have something?
I put my hand up even before you

706
00:39:18,800 --> 00:39:22,520
mentioned the music because I I
wanted to mention the music as

707
00:39:22,520 --> 00:39:25,240
well.
I think it would have been more

708
00:39:25,240 --> 00:39:28,680
effective if it was acoustic
guitar music.

709
00:39:28,960 --> 00:39:34,080
I didn't get acoustic guitar
music from that tiny little

710
00:39:34,080 --> 00:39:36,920
clip.
And that's a fairpoint to try to

711
00:39:36,920 --> 00:39:39,960
keep it to the theme itself.
Yeah, I like that.

712
00:39:39,960 --> 00:39:43,000
Creatively speaking.
I think that's a that's a smart

713
00:39:43,000 --> 00:39:44,960
idea.
Thank you, Dr. All right,

714
00:39:44,960 --> 00:39:47,920
Jonathan, So what do you want to
share about that clip?

715
00:39:48,480 --> 00:39:49,760
A couple of things about this
clip.

716
00:39:49,800 --> 00:39:52,400
One, the music was one of the
things that I was going to point

717
00:39:52,400 --> 00:39:55,520
out because he does.
Throughout the episode you will

718
00:39:55,520 --> 00:39:59,400
get little clips of music that
move the podcast along, that

719
00:39:59,400 --> 00:40:02,720
keep people interested with a
little bit of something extra to

720
00:40:02,720 --> 00:40:05,440
listen to.
But what I really wanted to talk

721
00:40:05,440 --> 00:40:09,400
about is would you rather have
10 half ton guitars or one ton

722
00:40:09,400 --> 00:40:12,240
guitar?
And I wanted us to change that

723
00:40:12,240 --> 00:40:14,160
because this is a backbone
principle that works for all

724
00:40:14,160 --> 00:40:16,280
businesses.
It's not inspirational.

725
00:40:16,280 --> 00:40:18,960
It's like operational.
It's what makes cash actually

726
00:40:18,960 --> 00:40:23,400
happen in this business.
So what I wanted to ask was if

727
00:40:23,400 --> 00:40:26,920
you change guitars to podcasts?
And you know, what can

728
00:40:26,920 --> 00:40:30,760
podcasters learn from this?
Most people think quality scales

729
00:40:30,920 --> 00:40:33,920
by trying harder, but this
wasn't the case.

730
00:40:33,920 --> 00:40:36,720
This was quality scaled when you
reduce the chaos.

731
00:40:37,400 --> 00:40:40,240
So can you reduce chaos in your
process?

732
00:40:40,240 --> 00:40:44,560
Can you create, as Ralph was
saying, can you create a system

733
00:40:44,880 --> 00:40:49,040
in your podcast that's going to
help you really do things

734
00:40:49,040 --> 00:40:51,120
better, get rid of the chaos and
things that we're doing?

735
00:40:51,120 --> 00:40:54,400
Because I know, I know, even in
my podcast, I've got chaos that

736
00:40:54,400 --> 00:40:58,000
happens.
So what could you do to reduce

737
00:40:58,280 --> 00:41:00,320
chaos in your podcast?
Well, look, we've had a little

738
00:41:00,320 --> 00:41:04,080
chaos here today, right?
And I'd say the first place you

739
00:41:04,080 --> 00:41:08,240
can go is to your editing
software and tighten things up,

740
00:41:08,240 --> 00:41:11,440
remove the things that feel a
little chaotic like we will be

741
00:41:11,440 --> 00:41:15,000
doing today and make it sound a
little more smooth that way.

742
00:41:15,000 --> 00:41:17,680
So that's one way you could
certainly do that.

743
00:41:18,240 --> 00:41:22,880
As far as additional chaos,
that's a I'm not sure how else

744
00:41:22,880 --> 00:41:24,920
you would do that.
I feel like editing is probably

745
00:41:24,920 --> 00:41:28,040
your best place to go.
And guys, you're you're missing

746
00:41:28,040 --> 00:41:30,520
the underlying tone of the whole
entire thing.

747
00:41:30,520 --> 00:41:34,240
This is DRS wheelhouse.
This is the whole thing of

748
00:41:34,240 --> 00:41:36,680
batching.
She wants to batch.

749
00:41:37,120 --> 00:41:41,680
That's the moral of the story.
What?

750
00:41:42,480 --> 00:41:46,200
Not quite, but yeah.
I'm giving, I'm saying a hard

751
00:41:46,200 --> 00:41:50,000
time, but I mean like when
you're making 5 whatever bridges

752
00:41:50,000 --> 00:41:52,520
versus one.
I'm just thinking Dr. wants to

753
00:41:52,520 --> 00:41:54,120
batch, that's all.
Got it.

754
00:41:54,120 --> 00:41:58,800
Okay, whatever that meant.
But there's a problem with that

755
00:41:58,800 --> 00:42:00,360
though.
And if you're doing that for

756
00:42:00,360 --> 00:42:03,240
your podcast, that can be
problematic because you might

757
00:42:03,240 --> 00:42:04,880
not be as sharp as you need to
be.

758
00:42:04,880 --> 00:42:07,320
You not, you might not be ready
to go as you need to be if you

759
00:42:07,320 --> 00:42:09,560
do this batching, because I'll
be honest with you, I do a Daily

760
00:42:09,560 --> 00:42:11,040
Show.
One of my shows is a Daily Show,

761
00:42:11,400 --> 00:42:15,080
and I try to batch record those.
And I'm finding that by the time

762
00:42:15,080 --> 00:42:18,520
I get to that seventh episode of
the day, I'm worn out.

763
00:42:18,760 --> 00:42:21,440
And so I've got to think about
the system and say, is my

764
00:42:21,440 --> 00:42:24,880
audience getting the best Ralph
at that point, or should I break

765
00:42:24,880 --> 00:42:26,440
this up into a couple pieces?
Sure.

766
00:42:26,600 --> 00:42:28,560
From a production standpoint,
that's great.

767
00:42:28,560 --> 00:42:30,560
You know, bang, bang, bang,
bang, they're all done.

768
00:42:30,760 --> 00:42:33,640
But at the end of the day, is
that system working for the

769
00:42:33,640 --> 00:42:35,440
audience?
Because that's what we really

770
00:42:35,440 --> 00:42:38,000
need to be focused in on.
Is the system working for the

771
00:42:38,000 --> 00:42:42,040
audience?
Ralph, at what point do you feel

772
00:42:42,080 --> 00:42:46,360
that it was a little less than
the episode before?

773
00:42:46,520 --> 00:42:50,400
When you're batching 7, do you
get to 4 and say that wasn't

774
00:42:50,600 --> 00:42:52,840
that wasn't as good as three,
you know, do you know what I'm

775
00:42:52,840 --> 00:42:54,480
saying?
At what point do you start?

776
00:42:55,120 --> 00:42:56,560
Sure.
And it's it's funny you mention

777
00:42:56,560 --> 00:42:59,880
that because I'm working with
the speaking coach now and her

778
00:42:59,880 --> 00:43:01,840
and I were going through this
and she said one of the ways you

779
00:43:01,840 --> 00:43:04,640
can change that dynamic is to
get up and move around in

780
00:43:04,640 --> 00:43:06,400
between.
So one of the things when I was

781
00:43:06,400 --> 00:43:09,520
recording yesterday, DRI
intentionally said I'm going to

782
00:43:09,520 --> 00:43:13,320
put 10 minutes between now.
My shows are between 10 and 15

783
00:43:13,320 --> 00:43:16,040
minutes per show.
But I literally got up, walked

784
00:43:16,040 --> 00:43:19,720
around my studio, took 10 minute
break, throw some stuff in the D

785
00:43:19,720 --> 00:43:22,360
script and all that sort of
thing because it made me more

786
00:43:22,360 --> 00:43:23,960
fresh.
And So what I noticed yesterday

787
00:43:23,960 --> 00:43:27,560
Dr. is I didn't feel that same
that that lack of energy.

788
00:43:27,560 --> 00:43:29,760
I didn't feel like I was
neglecting that.

789
00:43:29,880 --> 00:43:32,360
That last show, I actually felt
pretty energized by it, but it

790
00:43:32,360 --> 00:43:34,440
was just changing.
But again, it was a system.

791
00:43:34,880 --> 00:43:37,160
Instead of just sitting in the
chair and just keep rolling, I

792
00:43:37,160 --> 00:43:39,400
got up, I moved around, I walked
down the hall, got a couple

793
00:43:39,400 --> 00:43:42,120
water, that sort of thing, just
to change the dynamic, change

794
00:43:42,120 --> 00:43:44,240
the system a little bit.
And I think that's what we all

795
00:43:44,240 --> 00:43:47,320
can learn from is our systems.
The way we do things are great,

796
00:43:47,320 --> 00:43:49,840
but sometimes tweaking them a
little bit you might get some

797
00:43:49,840 --> 00:43:51,840
real benefit from that.
Yeah, agreed.

798
00:43:52,000 --> 00:43:53,680
Take it away, Jonathan.
All right.

799
00:43:53,680 --> 00:43:55,920
So the last thing that I was
going to say for all podcasters

800
00:43:55,920 --> 00:43:59,920
is as a podcaster, do we want
more output that Neverlands or

801
00:43:59,920 --> 00:44:02,240
less output that's quality and
completed?

802
00:44:02,960 --> 00:44:06,000
Because completion creates the
feedback that we're looking for

803
00:44:06,240 --> 00:44:09,240
and that allows us to improve
and improvement obviously leads

804
00:44:09,240 --> 00:44:12,560
to higher quality.
So, you know, we got to ask that

805
00:44:12,560 --> 00:44:14,440
question to ourselves.
Do you want more output that

806
00:44:14,440 --> 00:44:17,360
might not land, or do we want
better quality output?

807
00:44:17,880 --> 00:44:20,320
And that's where when we get
better quality output and

808
00:44:20,320 --> 00:44:23,680
actually get completion and
improvement, that's how Craft

809
00:44:23,680 --> 00:44:27,600
becomes a brand.
That's a great point because I'm

810
00:44:27,600 --> 00:44:31,480
thinking about nowadays with all
the different podcasts that are

811
00:44:31,480 --> 00:44:36,600
out there, I now more than ever
I believe quality over quantity.

812
00:44:37,360 --> 00:44:40,400
Yes, if there is an advantage of
making sure you know you're

813
00:44:40,400 --> 00:44:43,720
putting out a lot of content and
it's might be helpful for the

814
00:44:43,720 --> 00:44:46,600
algorithm, etcetera.
But ultimately, if you're

815
00:44:46,600 --> 00:44:50,920
creating high quality content,
the algorithm stuff will fall

816
00:44:50,920 --> 00:44:54,640
into place and you don't have to
focus on that so much and just

817
00:44:54,640 --> 00:44:58,000
focus on serving, giving your
audience the best possible

818
00:44:58,000 --> 00:45:01,960
content that you can.
I think that makes all the

819
00:45:01,960 --> 00:45:04,200
difference in the world.
I'd rather see people put

820
00:45:04,200 --> 00:45:10,680
produce less episodes at higher
quality than more at lower Janae

821
00:45:10,720 --> 00:45:12,160
I think.
Wanted to chime in, go ahead

822
00:45:12,160 --> 00:45:15,040
Janae.
I'm sorry guys, but I disagree.

823
00:45:15,240 --> 00:45:17,200
Here's why.
Let's say you want to be an

824
00:45:17,200 --> 00:45:21,520
Olympian runner.
You're not going to get the best

825
00:45:21,520 --> 00:45:26,120
quality till you put in the reps
Michael Jordan, Steph Curry, how

826
00:45:26,120 --> 00:45:30,360
did they get to be the best
shooters, best players, They put

827
00:45:30,360 --> 00:45:35,800
in the reps And so I, I will go
back and 100 times and say, no,

828
00:45:36,040 --> 00:45:40,920
you need to output more quantity
before you can get to the

829
00:45:40,920 --> 00:45:43,440
quality.
I think that that's a fairpoint,

830
00:45:43,440 --> 00:45:46,160
Janae.
I think it's a fairpoint for

831
00:45:46,160 --> 00:45:50,640
newer podcasters.
So yeah, kudos for bringing that

832
00:45:50,640 --> 00:45:54,280
up because yes, I think when
you're a new podcaster with very

833
00:45:54,280 --> 00:45:58,120
little, let's call it media
experience, I think putting in

834
00:45:58,120 --> 00:46:02,600
those reps is really important.
I think once you're a podcaster

835
00:46:02,600 --> 00:46:05,400
that's been doing this for,
let's just make up a number for

836
00:46:05,400 --> 00:46:09,280
100 episodes, yeah.
Now you might be somebody who

837
00:46:09,400 --> 00:46:12,800
gets it, who feels more
comfortable and can now start

838
00:46:12,800 --> 00:46:17,480
really focusing a lot more on
delivering high quality content.

839
00:46:18,120 --> 00:46:20,840
Actually, I disagree.
Again, I disagree.

840
00:46:20,840 --> 00:46:23,760
Here's why, right?
We as human beings, we are

841
00:46:23,760 --> 00:46:26,040
evolving and changing every
single day.

842
00:46:26,320 --> 00:46:30,560
So after those 100 episodes,
you've got some kind of grasp of

843
00:46:30,560 --> 00:46:32,760
what it takes, but you still not
an expert.

844
00:46:33,080 --> 00:46:36,800
Even people like Pat Flynn, even
people like Tony Ramas, they're

845
00:46:36,800 --> 00:46:38,760
constantly working on their
craft.

846
00:46:38,760 --> 00:46:41,520
Even though they've done
hundreds of podcast episodes,

847
00:46:41,760 --> 00:46:45,280
they've done hundreds of
speaking engagements, but

848
00:46:45,280 --> 00:46:50,080
they're never ever to a point
where they have arrived because

849
00:46:50,080 --> 00:46:52,720
we've never arrived.
We're constantly continually

850
00:46:52,720 --> 00:46:55,200
growing with continually getting
better.

851
00:46:55,200 --> 00:46:58,280
And I don't think we should ever
say that we are at the point

852
00:46:58,280 --> 00:47:01,200
that we are have the best
quality because we're not.

853
00:47:01,480 --> 00:47:04,160
We're human beings.
We're constantly going to grow.

854
00:47:04,600 --> 00:47:08,480
And I think quantities could
surpass quality every single

855
00:47:08,480 --> 00:47:11,240
time.
You got to go past the 10,000

856
00:47:11,240 --> 00:47:13,120
hours.
You got to go past the 30,000

857
00:47:13,120 --> 00:47:16,400
hours.
Taylor Swift did not get here

858
00:47:16,400 --> 00:47:19,440
because she's like, I've done
this song, I'm good to go.

859
00:47:19,440 --> 00:47:25,880
No, we got to do quality.
Michael Jackson would do 660

860
00:47:25,880 --> 00:47:29,320
plus takes on the one song.
And you say, you know what?

861
00:47:29,320 --> 00:47:33,040
There's still something missing
so you can't know what the

862
00:47:33,040 --> 00:47:36,200
quality is till you get that
quantity level.

863
00:47:36,400 --> 00:47:40,160
Sorry for being so enthusiastic
about it, but it's important.

864
00:47:40,200 --> 00:47:44,120
Janae, I appreciate that.
I see your point and it does

865
00:47:44,320 --> 00:47:51,480
soften my my position there.
I still feel like at some point

866
00:47:52,160 --> 00:47:55,880
it's more important to focus on
the quality versus just spitting

867
00:47:55,880 --> 00:47:57,960
out episode after episode after
episode.

868
00:47:57,960 --> 00:47:59,480
That's just that's my opinion,
right?

869
00:47:59,480 --> 00:48:02,720
And that's the beauty of this
show is that we can all share

870
00:48:02,720 --> 00:48:05,920
difference of opinions and our
audience, the listener can

871
00:48:05,920 --> 00:48:08,480
decide what resonates most with
them.

872
00:48:08,480 --> 00:48:11,400
And I know that Dave in the
audience who does lots of

873
00:48:11,400 --> 00:48:16,080
podcasts, he's agreeing
wholeheartedly with you, Janae.

874
00:48:16,080 --> 00:48:19,280
So I'm not, I'm not trying to
sway anybody here.

875
00:48:19,280 --> 00:48:23,560
I'm just sharing my opinion.
Sid wanted to share his.

876
00:48:23,560 --> 00:48:25,960
Go ahead, Sid.
I'm agreeing with Janae.

877
00:48:26,000 --> 00:48:30,160
I'm going to reframe what he
said to a degree, which is the

878
00:48:30,160 --> 00:48:33,560
term mastery is something that,
you know, people look like I'm

879
00:48:33,560 --> 00:48:36,040
going to master this.
I'm going to master being a

880
00:48:36,040 --> 00:48:37,600
coach.
I'm going to master the art of

881
00:48:37,600 --> 00:48:40,320
editing podcasting, right?
I'm going to master something.

882
00:48:40,880 --> 00:48:43,280
And in theory, that means you're
an expert in things.

883
00:48:43,680 --> 00:48:47,200
But to become a master at
something, to become a master at

884
00:48:47,200 --> 00:48:50,640
your craft is a journey that has
no destination.

885
00:48:51,080 --> 00:48:54,520
To be a true master, you
continue to grow, you continue

886
00:48:54,520 --> 00:48:57,760
to learn, you continue to
reinvent yourself in order to

887
00:48:57,760 --> 00:48:59,520
master that.
So that's really what I think

888
00:48:59,520 --> 00:49:03,520
Janae's talking about is that
this has to master the craft of

889
00:49:03,520 --> 00:49:07,120
being an excellent podcaster.
You have to continue to invest

890
00:49:07,120 --> 00:49:10,840
in yourself, continue to learn,
continue to try new things, to

891
00:49:10,840 --> 00:49:13,880
continue to grow because master
true mastery.

892
00:49:14,040 --> 00:49:16,920
Achieving that has no true, no
destination.

893
00:49:16,920 --> 00:49:18,480
It's something you're always
working towards.

894
00:49:19,320 --> 00:49:22,000
I appreciate the reframe.
I'm going to go to Yvonne and

895
00:49:22,000 --> 00:49:23,480
then BC.
Go ahead, Yvonne.

896
00:49:23,840 --> 00:49:25,600
I think this is all of a big
yes.

897
00:49:25,600 --> 00:49:31,040
And, you know, yeah, you want to
keep working towards mastery and

898
00:49:31,120 --> 00:49:36,840
yes, get in the reps And for me,
I, I really adopted the idea of

899
00:49:36,840 --> 00:49:38,840
trying to get a little bit
better every time.

900
00:49:39,560 --> 00:49:44,760
Just, you know, address maybe
one thing that I'm going to work

901
00:49:44,760 --> 00:49:48,440
on for that next video or or
podcast episode.

902
00:49:48,440 --> 00:49:54,560
I'm going to try to get my cold
open tighter or some aspect of

903
00:49:54,560 --> 00:49:57,880
it to try to get it better and
and just work on that one thing

904
00:49:57,880 --> 00:50:00,080
for that one.
I think it's an interesting

905
00:50:00,080 --> 00:50:04,120
paradox and that and I think
unless I missed it, I don't know

906
00:50:04,120 --> 00:50:08,040
if the argument was to ever
claim that wherever at the

907
00:50:08,040 --> 00:50:12,080
pinnacle of absolute best
possible quality, going back to

908
00:50:12,080 --> 00:50:16,760
the original topic of what's
best for what you're providing

909
00:50:16,760 --> 00:50:19,200
to the audience.
It's not so much to say that you

910
00:50:19,200 --> 00:50:21,680
ever stop learning or stop
getting better.

911
00:50:22,120 --> 00:50:25,680
But to Janae's point, yes,
putting in the reps helps you

912
00:50:25,680 --> 00:50:30,080
elevate the quality, but when it
comes to what you're providing

913
00:50:30,080 --> 00:50:32,400
to the audience, you're not
providing those.

914
00:50:33,040 --> 00:50:35,920
You're not marketing to them
with that earlier version of

915
00:50:35,920 --> 00:50:39,680
yourself.
So I think there's a sense in

916
00:50:39,680 --> 00:50:42,760
what Janae's saying with putting
in the reps to elevate what you

917
00:50:42,760 --> 00:50:45,920
provide, but ultimately your
marketing with that quality.

918
00:50:47,040 --> 00:50:50,000
Because for me, if I do a whole
bunch of stuff that doesn't

919
00:50:50,000 --> 00:50:52,680
provide anything of quality to
the audience, I'm not going to

920
00:50:52,680 --> 00:50:54,800
market myself with that from a
marketing standpoint.

921
00:50:55,240 --> 00:50:58,400
But it's with that quality
content that I can make a lot of

922
00:50:58,400 --> 00:51:00,800
use out of that I'm going to
push myself with.

923
00:51:00,800 --> 00:51:03,760
So it's an interesting dichotomy
paradox kind of thing.

924
00:51:04,320 --> 00:51:07,280
It is from my perspective.
Thank you BC and thanks for

925
00:51:07,280 --> 00:51:09,120
everybody for sharing their
opinions.

926
00:51:09,120 --> 00:51:12,920
And Janae, if you don't mind, I
want to, are you OK with me

927
00:51:12,920 --> 00:51:14,960
putting you on the spot for a
second and calling out

928
00:51:14,960 --> 00:51:18,560
something, an observation?
I know that's a little vague, of

929
00:51:18,560 --> 00:51:19,480
course.
OK.

930
00:51:20,520 --> 00:51:24,960
So listen, I get of all people
on this stage and joining us

931
00:51:24,960 --> 00:51:27,960
now, I, it doesn't surprise me
that that's something that you

932
00:51:27,960 --> 00:51:30,960
would encourage is the fact
that, you know, getting in the

933
00:51:30,960 --> 00:51:33,600
reps and the quantity over
quality.

934
00:51:33,920 --> 00:51:37,480
And I'll say that you're also
probably the person in this room

935
00:51:37,640 --> 00:51:42,560
that has the largest backlog of
podcast episodes out there.

936
00:51:42,920 --> 00:51:45,920
And I'm pointing that out
because how do you know if

937
00:51:45,920 --> 00:51:49,640
you're improving if you can't
keep up with the content that

938
00:51:49,640 --> 00:51:52,080
you're trying to put out all the
time, right?

939
00:51:52,080 --> 00:51:55,360
That content needs to be out
there in order for you to learn

940
00:51:55,360 --> 00:51:57,000
what's resonating with my
audience.

941
00:51:57,000 --> 00:51:59,360
Or is this a highly downloaded
episode?

942
00:51:59,360 --> 00:52:01,880
Is this a highly listened to
episode?

943
00:52:02,160 --> 00:52:06,400
You meaning duration.
There is a point where too much

944
00:52:06,480 --> 00:52:10,560
quantity it might not be serving
you if you can't get that

945
00:52:10,560 --> 00:52:12,120
content out there to learn from
it.

946
00:52:12,400 --> 00:52:13,800
Absolutely.
But that's the thing, right?

947
00:52:13,800 --> 00:52:16,680
I've already learned from it and
that's why the next episode is

948
00:52:16,680 --> 00:52:19,280
better.
Only to a point, in my opinion.

949
00:52:19,280 --> 00:52:21,640
You've learned, right.
You've learned the production

950
00:52:21,800 --> 00:52:25,000
and how to put it together, but
you don't know if the way that

951
00:52:25,000 --> 00:52:28,600
you did it is going to resonate
with your audience.

952
00:52:28,600 --> 00:52:33,080
If you can't, if you can't,
output the content as much as

953
00:52:33,080 --> 00:52:35,800
you're recording it.
I totally understand that.

954
00:52:35,800 --> 00:52:38,440
And that's the audience's
problem, not mine.

955
00:52:39,600 --> 00:52:41,400
Yeah.
And to the point of Taylor

956
00:52:41,400 --> 00:52:43,600
Swift, right.
How did we even discover her?

957
00:52:44,040 --> 00:52:46,080
Right?
There were people that were

958
00:52:46,080 --> 00:52:47,680
listening to her when she first
started.

959
00:52:47,680 --> 00:52:49,040
She might not have been the
best.

960
00:52:49,600 --> 00:52:52,040
And it took her two years to
learn the guitar before she

961
00:52:52,040 --> 00:52:55,840
started producing.
Like there's, there's people

962
00:52:55,840 --> 00:53:00,120
that follow you for the journey
and stick around because they

963
00:53:00,120 --> 00:53:03,200
love that journey.
And there's people that come to

964
00:53:03,200 --> 00:53:05,360
find you.
Oh my God, this guy's been doing

965
00:53:05,360 --> 00:53:07,240
this amazing things like Diary
of a CEO.

966
00:53:07,600 --> 00:53:09,520
He's been doing it for 10 plus
years.

967
00:53:10,240 --> 00:53:14,960
Whereas now people jump and
point to him because he's done

968
00:53:14,960 --> 00:53:17,520
so good.
But he wasn't, he couldn't have

969
00:53:17,520 --> 00:53:20,120
gone here if he hadn't done the
work prior.

970
00:53:20,480 --> 00:53:22,680
Yes, there's both houses on this
topic.

971
00:53:23,760 --> 00:53:29,440
And says in the in the chat says
that my point true Mark.

972
00:53:29,560 --> 00:53:32,320
And then he goes on to say, but
both can be true.

973
00:53:32,320 --> 00:53:34,840
And I agree with you, Bez.
Thank you.

974
00:53:35,360 --> 00:53:37,840
And Bez, by the way, also
commented a moment ago.

975
00:53:38,000 --> 00:53:41,600
Love this show.
Opinions just make make it spicy

976
00:53:41,760 --> 00:53:44,080
and flavorful.
I agree with you, Bez.

977
00:53:44,320 --> 00:53:46,680
We are overtime.
I want to make sure Jonathan

978
00:53:46,680 --> 00:53:50,080
feels like we have wrapped this
since he took the time to put

979
00:53:50,080 --> 00:53:53,440
all this together for us.
And then I want to tell you a

980
00:53:53,440 --> 00:53:54,880
little bit about tomorrow's
episode.

981
00:53:54,880 --> 00:53:57,840
So go for it, Jonathan.
I don't feel like we wrapped you

982
00:53:57,840 --> 00:53:59,640
because we didn't get to the
Taylor Swift part.

983
00:53:59,640 --> 00:54:02,280
But hey, it's OK.
I'll put in the Facebook group,

984
00:54:02,280 --> 00:54:04,880
actually the obsession worthy,
and then I'll say, and I'll put

985
00:54:04,880 --> 00:54:07,560
the clip in there as well so
people can go to the Facebook

986
00:54:07,560 --> 00:54:09,000
group and see it.
Awesome.

987
00:54:09,000 --> 00:54:10,640
That link will be in the show
notes.

988
00:54:10,640 --> 00:54:14,040
That Facebook group is called
Empowered Podcasting if you want

989
00:54:14,040 --> 00:54:17,680
to search for it, but otherwise,
just check it in the show notes

990
00:54:17,680 --> 00:54:21,000
and we'll send you right to it.
Jonathan, thank you for putting

991
00:54:21,000 --> 00:54:24,920
together another great obsession
worthy podcast episode.

992
00:54:24,920 --> 00:54:28,640
Appreciate you and appreciate
everyone's contributions to this

993
00:54:28,640 --> 00:54:29,880
conversation.
Again.

994
00:54:30,040 --> 00:54:33,160
Oh, let me just, you know what?
Before I fully wrap, Tide is on

995
00:54:33,160 --> 00:54:36,640
stage, let me give Tide the
final word and then I'll tell

996
00:54:36,640 --> 00:54:38,920
you about tomorrow's episodes.
Please forgive me, Tide.

997
00:54:39,200 --> 00:54:40,240
Oh, wow.
Go for it.

998
00:54:40,600 --> 00:54:43,000
Yeah, I was just going to say
that as a fairly new podcaster

999
00:54:43,000 --> 00:54:44,880
myself, I've been doing it for
four months now.

1000
00:54:45,200 --> 00:54:48,480
I know that the quality is an
important thing and I'm learning

1001
00:54:48,480 --> 00:54:50,840
with each new episode.
So and the reps has really

1002
00:54:50,840 --> 00:54:53,040
helped me and listening to you
guys has been an amazing

1003
00:54:53,040 --> 00:54:55,760
experience because just hearing
the different opinions like

1004
00:54:55,760 --> 00:54:58,400
someone mentioned a moment ago,
it has really helped me to

1005
00:54:58,400 --> 00:55:00,640
elevate my game in terms of
interviewing.

1006
00:55:00,800 --> 00:55:03,480
Also the technology standpoint,
which I was afraid of.

1007
00:55:03,480 --> 00:55:07,240
So with each passing episode,
yes, the quantity is is there

1008
00:55:07,240 --> 00:55:08,920
and it's building.
I mean, I'm getting ready to

1009
00:55:08,920 --> 00:55:10,920
start season 3 after four
months.

1010
00:55:11,080 --> 00:55:14,080
So I've definitely got a ton of
quantity, which is amazing, but

1011
00:55:14,080 --> 00:55:15,760
I can't wait.
And you know as this year the

1012
00:55:15,760 --> 00:55:20,360
first quarter of 2026 passes, my
quality game is really kind of

1013
00:55:20,360 --> 00:55:21,960
step it.
Up and I I can't wait to mark.

1014
00:55:22,240 --> 00:55:24,680
Thank you, Tide, and thank you
for the feedback as well.

1015
00:55:24,680 --> 00:55:27,640
I'm glad that this has been so
helpful for you.

1016
00:55:27,640 --> 00:55:30,520
And I'm seeing in the chat
people are saying, oh, I wanted

1017
00:55:30,520 --> 00:55:34,640
to hear that clip.
I I don't know, Jonathan, should

1018
00:55:34,640 --> 00:55:37,520
I play it or should we just keep
the tease and go to the Facebook

1019
00:55:37,520 --> 00:55:40,280
group Dr. saying play it, play
it.

1020
00:55:40,280 --> 00:55:43,120
I see her mouthing it.
All right, we'll play it.

1021
00:55:43,120 --> 00:55:45,720
How What do you think, Jonathan?
That's how we'll wrap it up.

1022
00:55:45,720 --> 00:55:48,080
OK, we're going to wrap it up.
And I'll just tell you real

1023
00:55:48,080 --> 00:55:52,040
quick, tomorrow's episode, we
are covering podcast news and

1024
00:55:52,040 --> 00:55:55,560
commenting on the different
headlines around the world of

1025
00:55:55,560 --> 00:55:58,600
podcasting.
A always a fun episode with lots

1026
00:55:58,600 --> 00:56:01,960
of great info.
So come join us, stay in the

1027
00:56:01,960 --> 00:56:04,280
know in this world of
podcasting.

1028
00:56:04,600 --> 00:56:10,720
And now that final clip, famous
guitar which she brought on

1029
00:56:10,720 --> 00:56:16,200
stage during this last tour, I
think is the guitar, a Koi fish

1030
00:56:16,240 --> 00:56:19,240
guitar you guys made for her.
Well, what happened is we

1031
00:56:19,240 --> 00:56:24,240
started a, we started a series
called the Gallery Series.

1032
00:56:24,240 --> 00:56:28,120
And the first guitar I made, I
named it Living Jewels and I had

1033
00:56:28,120 --> 00:56:31,120
koi fish swimming around it.
And we had this relationship

1034
00:56:31,120 --> 00:56:34,080
with Taylor and her birthday is
just before Christmas.

1035
00:56:34,320 --> 00:56:38,640
And I took that guitar out and
sent it to her for her 18th

1036
00:56:38,640 --> 00:56:40,640
birthday slash Christmas
present.

1037
00:56:41,160 --> 00:56:44,080
And she loved that guitar.
I remember she called me on the

1038
00:56:44,160 --> 00:56:48,880
Christmas morning, but she
played that guitar and she put

1039
00:56:48,880 --> 00:56:52,280
it in the Country Music Hall of
Fame in her display.

1040
00:56:52,440 --> 00:56:55,200
And then it disappeared out of
there before the Heiress tour.

1041
00:56:55,200 --> 00:56:58,560
And all of her fans, you know,
started online talking about

1042
00:56:58,560 --> 00:57:00,080
what happened to that Koi Fish
guitar.

1043
00:57:00,080 --> 00:57:01,480
What happened to the Koi Fish
guitar?

1044
00:57:01,600 --> 00:57:04,080
It's not there anymore.
I wonder if she's going to bring

1045
00:57:04,080 --> 00:57:06,840
it out.
And her dad actually wrote me on

1046
00:57:06,840 --> 00:57:10,960
the 1st concert when she brought
it out and sent me a little

1047
00:57:10,960 --> 00:57:15,160
video of just people going nuts
when she pulled that guitar.

1048
00:57:15,160 --> 00:57:17,760
Because her fans follow every
move she makes.

1049
00:57:17,760 --> 00:57:21,720
Yeah, she's a force.
That truer words were never

1050
00:57:21,720 --> 00:57:24,800
spoken than the words that Scott
Swift said to be on the phone

1051
00:57:24,800 --> 00:57:27,720
that day, which is every dad
thinks their daughter's special,

1052
00:57:27,720 --> 00:57:29,560
but mine really is.
She is.

1053
00:57:29,600 --> 00:57:34,000
I've actually used that quote
myself for my kids, and I

1054
00:57:34,000 --> 00:57:36,920
believe that to be true.
And when I say that, I try not

1055
00:57:36,920 --> 00:57:41,680
to overhype my kids unless I
think it's really truly

1056
00:57:41,680 --> 00:57:45,000
deserving.
Jonathan, any final thoughts you

1057
00:57:45,000 --> 00:57:48,440
wanted to add about that clip?
What led into the clip was how

1058
00:57:48,440 --> 00:57:52,240
they actually met Taylor Swift.
She was been with Taylor Guitars

1059
00:57:52,440 --> 00:57:55,320
since the beginning.
Her first appearance with Taylor

1060
00:57:55,320 --> 00:57:59,760
Guitars was at a trade show when
he when the owner of Taylor

1061
00:57:59,760 --> 00:58:02,840
Guitars had to ask people to
come in and listen to her.

1062
00:58:03,160 --> 00:58:04,560
That's how long they've been
together.

1063
00:58:04,720 --> 00:58:06,960
That's how long that
relationship has lasted, all the

1064
00:58:06,960 --> 00:58:11,000
way to the Eras Tour and her
father staying in touch and, you

1065
00:58:11,000 --> 00:58:13,600
know, giving the information
even though she plays Taylor

1066
00:58:13,600 --> 00:58:17,960
guitars and Gibson guitars.
Thank you, Jonathan.

1067
00:58:17,960 --> 00:58:20,680
All right, so we're back
tomorrow, 7:00 AM Eastern live

1068
00:58:20,680 --> 00:58:24,680
on Clubhouse, LinkedIn, YouTube,
Facebook, all the things, and

1069
00:58:24,680 --> 00:58:26,960
you can get that information in
the show notes.

1070
00:58:27,160 --> 00:58:30,360
So until then, make it a great
day everybody.

1071
00:58:30,560 --> 00:58:31,040
Take care.