492. Apple Podcasts HLS Video: What Creators Need to Know

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Good morning podcasting Morning
Chat.

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Today is Thursday, April 9th,
2026 and today Apple Podcasts

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goes HLS video and we're
figuring this out together.

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Does this actually change
anything for audio first

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creators, or is it too early to
rethink your workflow?

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And now give us about 30 seconds
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Good morning again Podcasting
Morning Chat, Thank you so much

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for being here.
I am your host Mark Ronik and

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currently on stage with me.
My Co hosts we have Nick

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Naulback, Dr. Fay, Ralph Estep,
Alex Baelish and Sid Meadows.

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Go check out their profiles,
learn more about them at

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Podcasting Morning
chat.com/people.

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And before we dig into this
whole Apple video talk, which I

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know we've done before, we've
announced it, we've shared which

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hosting platforms are going to
start working with Apple's new

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HLS video delivery system.
And now I want to learn more

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about what we're going to do
about it, if anything at all.

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And maybe also dig in, well, not
maybe we will also dig into how

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it works, or at least how we
understand that it works right

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'cause I don't think a lot of
us, at least here, have actually

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started using it yet 'cause it
hasn't fully rolled out to all

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of the whole hosting platforms
yet.

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But before we dig into that, I
want to remind you that we might

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be able to help you out.
Are you upping your podcast

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equipment game?
Then listen up because you could

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win Ralph E Steps Roadcaster Duo
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smarter moves on your show.
And as I've shared before, I

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love the duo.
I think it's a great piece of

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gear because it helps you sound
more polished.

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It works really well with
multiple audio sources.

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So if you have, for example, an
XLR microphone or USB, you can

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plug it right into that.
And as a matter of fact, you can

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do more than one microphone in
this case.

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And it also gives you hands on
control over your live

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production all in with its all
in

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I'll just say for today, it's a
very valuable conversation with

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Ralph.
Well, he'll really dig in with

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you about you, your podcast, and
find you some opportunities to

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maybe monetize and of course,
maybe save you money as well.

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So go to
podcastingmorningchat.com/duo to

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get your free entries and you
can do that right now until a

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week from this Friday.
Some more to come on that.

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We've definitely been getting
entries, so hurry up and get

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yours In lots of ways.
You can get additional entries

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with this giveaway.
All right, so like I said today,

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we're getting into something
that I think a lot of us have

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been circling around for a
while, and I want to be upfront

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that I don't have all the
answers here.

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This is still really new.
That's actually why I wanted to

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bring it to this room today.
So yeah, Apple Podcast is now

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supporting HLS video.
What that means practically is

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that on compatible devices,
listeners will get their audio

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from the HLS stream rather than
the MP3 file that's on

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currently, most likely your RSS
feed.

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And what that means practically
also is that when you upload

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your video to your hosting
platform, this is the way I

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understand it, the audio Apple
Podcast delivers to listeners is

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pulled from that same video
file.

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So your video and audio are no
longer separate decisions.

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For those of you who maybe do
both the audio and video,

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they're now one.
Now, if you're audio only, I

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want you to hear this clearly.
Nothing changes for you.

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RSS still handles everything.
Your workflow stays exactly the

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same.
The only this only becomes a

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conversation once video is part
of what you do.

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But for those of us who are
doing both in some way, shape or

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form, or thinking about doing
both, this is worth slowing down

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on.
And I'll share where I'm at with

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all this in a minute.
But before I do, I want to get a

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quick sense of where everyone in
the room is coming from.

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I'll pause here because I see
Dr. is raising her hand.

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I just want to see Dr. Did you
have anything you want to add or

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ask so far?
Yeah.

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So just to understand it for
myself.

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So right now I have clients that
are on YouTube.

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Does this change?
And I mean what is it going to

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be now on two different video
platforms or?

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Yeah, I'm so confused.
Well, I mean, think of this

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similarly to how Spotify works,
right?

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So Spotify allows video.
And to answer your question

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directly, yeah, it's you're
managing 2 uploads at that

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point, or three if you're
already on Spotify in addition

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to YouTube.
So yeah, it that it wouldn't,

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it's not going to push the video
from Apple to YouTube.

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It'll push the audio, I believe.
Yes.

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Nick, did you want to say
something?

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That was going to be my
question, Like you're getting

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the video on Apple.
Does that mean that that video

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is then going to show up on
Spotify if you have linked

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Spotify?
Or is this move exactly what

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Spotify did, where you have the
ability to upload video and that

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video only lives on Apple and
they just took it a step further

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by allowing the audio to still
push elsewhere?

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Right.
Yeah, Yep.

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It's all separate.
And yeah, Spotify has its own

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upload system, its own delivery
system.

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When it comes to video, it is
not HLS because that's an Apple

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thing specifically.
Ralph, did you?

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Oh, let me just go to Ralph real
quick.

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Ralph, did you want to add
something?

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Yeah.
I just want to.

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Good morning, everybody.
By the way, I just want to lean

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into the conversation just a
second here.

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What you have to understand is
the hosting platforms are going

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to be making a modification to
allow for this.

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So what is going to effectively
happen is these HLS files are

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going to be created at the host
level.

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So to answer Nick's question,
what could happen is it might

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open the door for other video
feeds from the host perspective

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because the host is having to
build an infrastructure to allow

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for this.
Now, right now, Apple is giving

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them a specific API that only
Apple is using.

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But if I had a crystal ball, I
would say the hosts are going to

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be investing in this.
It may open the door to push

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this video to other platforms.
I just want to throw that out

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there, Mark, because they're
going to be spending money to

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build this new hosting
arrangement piece.

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I think it's going to open up
some doors and it could, and I

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have no knowledge about this at
all.

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It could be a situation where
the hosting platforms could at

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some point push that video to
YouTube, which could save us a

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lot of time.
Now that's something that Ralph

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just conjectured up in his mind
based on the hosting platform

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changes.
Thank you, Ralph.

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Appreciate that.
Now, Dr. Did you want to ask

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something else?
Yeah, I mean, we have to take

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into consideration the people
who have gone ahead and put

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their video on Spotify.
I have not heard yet someone

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say, oh man, you should see the
numbers that I'm getting on

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Spotify video.
It's fantastic.

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I've not heard that.
What I've heard is Oh my God.

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I mean it's like nothing.
I shouldn't have even bothered

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is what I'm hearing that's
happening.

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I.
Feel that way specifically on

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Spotify and this is because this
is really the only video I

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upload right now.
I upload shorts on occasion and

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attach, you know, those shorts
to the episode it's associated

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with.
And I look it, it does show you

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like number of views, number of
impressions.

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And I go and look every so
often.

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I have no views, no impressions
on almost all of them, except

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for, of course, our infamous
episode where we talk about

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Steve Burns from Blues Clues
starting a podcast.

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That one got like maybe 200
impressions and of course that

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episode got way more actual
listens and is still to this day

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our top episode.
But it's not, it doesn't seem to

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push it out, at least not for
me.

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And you're hearing?
From others, I was about to say

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I don't even see any
advertisement that Spotify has

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this feature.
They're not building anything

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around it saying hey look at me,
hey do this.

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I haven't seen anything like
that do.

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You well, they they have stuff
that they push out to creators

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about the features.
Like I've definitely see that's

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how I even knew about it, what
I've been doing, but it's not, I

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don't think, doing a good job.
But really promoting.

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It to the consumer, yeah.
Exactly right.

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I have not seen a lot of that.
And I think people still to this

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day that I know actively listen
to podcasts.

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There are times where they get
surprised.

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Like they're like, oh, wait,
this actually has video, too.

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They just accidentally stumble
on that.

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It's a video version as well as
the audio.

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Yeah.
Right, right.

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So I just wanted to put my $0.05
in on that.

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Thank you.
Appreciate that.

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I'll take that $0.05.
And Alex, you wanted to chime

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in, go for it.
It's because nobody cares.

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It's like Android, who cares?
Nobody cares about Spotify video

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because they haven't put the
money into it.

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Because what Nick said in the
chat, YouTube is the noun and a

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verb and whatever else.
It's like Google.

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It's a noun and a verb.
People will go on their video to

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go.
If they're going to search

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something, they're going to go
to YouTube.

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Until Spotify wants to really
get into the game and make it,

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you know, more attractive, it's
a waste.

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And you're right, Dr. you're
absolutely right.

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It is a waste of time.
Now, if you have the video and

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you want to post it up there, go
ahead.

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But until Spotify makes it a
thing, I don't know how they can

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do that.
It's not.

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You get what you get, and I
don't think you're getting much

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for it.
So, you know, I mean, it's like

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all these things, until it
becomes the thing, people aren't

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going to gravitate towards it.
And that's the bottom line to

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me.
It's not that the platform is

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bad, just people aren't
gravitating towards it yet,

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that's all.
OK, Yeah.

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That's all I.
Appreciate that.

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I saw Nick was agreeing with you
here on stage as well.

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And yeah, so I think you're
making some good points here,

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Alex.
And I think that right now Apple

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is making it all the rage,
right?

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Like the a lot of people know
that video is coming to Apple

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podcast now way more I would say
just from my observations way

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more than Spotify like I think.
People, but I think, I think, I

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think, you know, Apple has a
unique situation and they just

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force stuff on the consumer and
we just have to accept it.

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I'm not saying it's a good or a
bad thing.

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It's just it'll be interesting
to see how it plays out.

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But Spotify is a different
animal.

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I just think it's a different
animal because you don't have to

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use Spotify, you have to use
Apple products if you're an

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Apple user.
If you're an Apple user.

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00:13:01,840 --> 00:13:03,680
Yeah, that's what I mean.
Like it's just like you're

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00:13:03,680 --> 00:13:06,760
forced to like considered myself
APC person.

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00:13:06,840 --> 00:13:10,160
I haven't used APC in so long I
don't even have to use it

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compared to an apple.
Yeah, same here.

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And it drives me nuts because I
thought I was like this really,

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I can't do it.
I just can't.

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So I see, I see what you're
saying.

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I mean, but I'm along.
I know TR Lau, she's back.

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But in this case, you know,
she's absolutely right.

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It's like, what's the point
until they until it becomes

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chic?
All right.

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00:13:27,760 --> 00:13:29,720
Let's go to Nick who wants to
add something.

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And then Matt Bliss has joined
us and would like to chime in as

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00:13:32,800 --> 00:13:33,680
well.
Go ahead, Nick.

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00:13:34,080 --> 00:13:36,840
So I know we haven't gotten that
deep into the conversation of

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00:13:36,840 --> 00:13:42,320
what it all entails, but I'm
very much in agreement with Alex

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00:13:42,320 --> 00:13:45,360
on a lot of this.
And the reason I am like, yes,

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00:13:45,360 --> 00:13:48,800
Apple can push the platform,
they can market it, they can

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00:13:48,800 --> 00:13:50,600
promote it.
But you're talking about

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00:13:50,600 --> 00:13:54,880
breaking the habit of users who
have been trained to use

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00:13:55,080 --> 00:13:58,360
platforms and apps a specific
way for so many years.

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00:13:58,360 --> 00:14:00,760
And I think that is the ultimate
challenge.

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00:14:00,760 --> 00:14:04,120
And also why Spotify hasn't
pushed really hard because

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00:14:04,120 --> 00:14:05,720
you're talking about like
literally changing how people

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00:14:05,720 --> 00:14:07,640
use your app that have always
used it that way.

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00:14:07,880 --> 00:14:11,000
From the positive side, what I
do like about this is that the

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00:14:11,000 --> 00:14:14,240
hosts are getting involved.
And that means that we could

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00:14:14,720 --> 00:14:17,800
evolve to a point like what
Ralph was saying where the host

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00:14:17,800 --> 00:14:20,600
could then potentially push that
video out to other platforms,

245
00:14:20,600 --> 00:14:24,360
which I think has been needed
for a long time apparently in

246
00:14:24,360 --> 00:14:26,960
the YouTube side by.
Host Nick means hosting

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00:14:26,960 --> 00:14:30,240
platforms like Buzz, Brow,
Libson, Captivate, etcetera,

248
00:14:30,480 --> 00:14:33,280
correct?
So I'm glad it's kind of forcing

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00:14:33,360 --> 00:14:35,760
their hand a little bit to get
involved with it.

250
00:14:35,920 --> 00:14:41,160
But I'm very much in agreement.
Like no matter how often Apple

251
00:14:41,360 --> 00:14:44,920
pushes podcasts or video
podcasts or whatever, I think

252
00:14:44,920 --> 00:14:47,120
how people are actually using
the app, they're opening

253
00:14:47,120 --> 00:14:50,080
podcast, Apple Podcasts or
Spotify, they're clicking on the

254
00:14:50,080 --> 00:14:51,920
podcast episode and then they're
putting their phone in their

255
00:14:51,920 --> 00:14:53,920
pocket.
They're not sitting down for an

256
00:14:53,920 --> 00:14:57,080
hour long session on Apple
Podcasts, at least not right

257
00:14:57,080 --> 00:14:58,800
now.
Thank you, Nick.

258
00:14:58,960 --> 00:15:01,880
Yeah, appreciate that.
And I want to keep it moving.

259
00:15:01,880 --> 00:15:07,400
I'm going to go to Matt and then
I see Nikki has asked to chime

260
00:15:07,400 --> 00:15:09,200
in as well.
We'll go to you in a moment.

261
00:15:09,200 --> 00:15:10,400
Nikki.
Go ahead, Matt.

262
00:15:10,400 --> 00:15:12,000
Good morning.
Good morning, everybody.

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00:15:12,240 --> 00:15:14,960
I think the core sentiment of
what people are talking about

264
00:15:14,960 --> 00:15:18,680
here is something that I've I'm
still developing as an idea that

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00:15:18,680 --> 00:15:21,160
I have a big problem with in
podcasting.

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00:15:21,320 --> 00:15:25,960
And it's the the promise of all
of these new innovations in the

267
00:15:25,960 --> 00:15:28,520
podcast space and what they
actually mean.

268
00:15:28,920 --> 00:15:34,000
The perfect example of this is
someone saying that you should

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00:15:34,000 --> 00:15:37,600
definitely register for Opus AI.
It's a great platform.

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00:15:38,040 --> 00:15:41,600
It enables you to take your
podcast episode and very quickly

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00:15:41,600 --> 00:15:45,760
and easily create 15 reels that
you can put on all of your

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00:15:45,760 --> 00:15:50,240
platforms and you get them very
quickly for low effort and for a

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00:15:50,240 --> 00:15:52,760
monthly cost.
But then if you follow up with

274
00:15:52,760 --> 00:15:55,800
the question, OK, this is great,
I love fast output.

275
00:15:56,400 --> 00:15:58,040
What does this mean for my
podcast?

276
00:15:58,040 --> 00:15:59,640
Like what's the impact going to
be?

277
00:16:00,080 --> 00:16:03,880
That's when there starts to be
question Marks and theories and

278
00:16:03,880 --> 00:16:07,200
people aren't entirely sure.
A lot of the podcast innovations

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00:16:07,200 --> 00:16:11,760
at the moment are very top heavy
in that the promise is huge, but

280
00:16:11,760 --> 00:16:16,440
the actual outcome isn't clear.
When there is an innovation that

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00:16:16,440 --> 00:16:20,440
has the opportunity for better
outcomes for podcasters, they

282
00:16:20,440 --> 00:16:23,360
just cannot be clear about it.
Where I think Apple is a little

283
00:16:23,360 --> 00:16:25,520
bit different here is that
they've shown their hand with

284
00:16:25,520 --> 00:16:29,080
there being a big incentive for
them to provide it with the

285
00:16:29,080 --> 00:16:32,200
dynamic ad insertion, where a
little bit of money goes back to

286
00:16:32,200 --> 00:16:34,400
them when you insert ads on the
platform.

287
00:16:34,640 --> 00:16:36,400
But maybe we'll get there
eventually.

288
00:16:36,560 --> 00:16:38,120
But yeah, I agree with everyone
here.

289
00:16:38,360 --> 00:16:40,560
Yeah, thank you, Matt.
Appreciate that.

290
00:16:40,560 --> 00:16:44,000
And Billy, I see in the chat has
written if you're a podcaster

291
00:16:44,000 --> 00:16:46,240
only thinking about your
podcast, then you're making a

292
00:16:46,240 --> 00:16:48,080
mistake.
It's about building a brand.

293
00:16:48,080 --> 00:16:52,800
So my first thing is to that
absolutely 100% agree with

294
00:16:52,800 --> 00:16:56,040
Billy.
My second thing is why are we

295
00:16:56,040 --> 00:17:00,240
making that point?
In other words, are we saying

296
00:17:00,240 --> 00:17:02,800
something otherwise here about
that?

297
00:17:02,800 --> 00:17:04,960
Yeah, Matt, go ahead.
Yeah, I hear what he's saying,

298
00:17:04,960 --> 00:17:06,599
but I think about it a little
bit differently.

299
00:17:06,599 --> 00:17:09,160
I think that the distance
between the listener and the

300
00:17:09,160 --> 00:17:13,440
podcaster is getting bigger and
bigger to where the longer we

301
00:17:13,440 --> 00:17:17,000
think about as a podcaster
making a podcast and the things

302
00:17:17,000 --> 00:17:21,079
that podcasters do less and less
of that is starting is more

303
00:17:21,079 --> 00:17:24,839
commonly translated into wisdom
that allows us to build an

304
00:17:24,839 --> 00:17:28,440
audience and get listeners.
I called Billy out so and called

305
00:17:28,440 --> 00:17:30,720
them out is not really the best
phrase, but I referenced

306
00:17:30,720 --> 00:17:33,240
something he shared and he's on
stage now.

307
00:17:33,240 --> 00:17:36,640
So let's give Billy a chance to
chime in here.

308
00:17:36,640 --> 00:17:38,560
And I do want to keep the
conversation moving too.

309
00:17:38,560 --> 00:17:41,200
I know others want to chime in.
I'll do my best here.

310
00:17:41,200 --> 00:17:43,520
But we got to also keep the
conversation moving.

311
00:17:43,720 --> 00:17:46,480
Go for it, Billy.
Well real quick Mark, I think

312
00:17:46,480 --> 00:17:49,560
this is the problem with chat
and responding when people are

313
00:17:49,560 --> 00:17:54,600
talking.
The part I responded to was way

314
00:17:54,600 --> 00:17:57,360
after it showed up.
My text showed up way after, but

315
00:17:57,360 --> 00:17:59,680
I, I was thinking about the Opus
clip thing and like, you know,

316
00:17:59,680 --> 00:18:01,320
doing clips, putting your stuff
out there.

317
00:18:01,760 --> 00:18:04,880
I was just thinking like, oh,
this is a brand building

318
00:18:04,880 --> 00:18:09,600
strategy, not just how's that
going to turn people back to my

319
00:18:09,600 --> 00:18:11,960
podcast.
So that was the only thing I was

320
00:18:11,960 --> 00:18:13,640
thinking about in that one
sentence.

321
00:18:13,640 --> 00:18:16,240
I was commenting on an overall
conversation.

322
00:18:16,360 --> 00:18:17,360
Got it.
Cool.

323
00:18:17,400 --> 00:18:18,520
All right.
Thank you, Billy.

324
00:18:18,520 --> 00:18:21,640
Appreciate the clarification.
Janae, hold off one second

325
00:18:21,640 --> 00:18:23,840
because I did promise Nikki
first.

326
00:18:23,840 --> 00:18:25,600
So Nikki, what did you want to
add?

327
00:18:25,640 --> 00:18:26,840
Good morning.
Good morning.

328
00:18:26,880 --> 00:18:28,800
Yes, I was just going to say
that there's definitely

329
00:18:28,800 --> 00:18:32,520
something for getting in on the
ground floor early of something.

330
00:18:32,520 --> 00:18:36,400
Whenever you can get in earlier,
the better you are typically

331
00:18:36,400 --> 00:18:39,040
because you can really set up a
great ecosystem for what you

332
00:18:39,040 --> 00:18:41,320
want to do.
And I think that it establishes

333
00:18:41,320 --> 00:18:44,760
some level of credibility with
your audience when they see

334
00:18:44,760 --> 00:18:46,840
something that's already, it's
already there.

335
00:18:46,840 --> 00:18:49,640
It's not just being built, but
it's already there and that just

336
00:18:49,640 --> 00:18:53,000
signals to them, hey, this
person is a legitimate person.

337
00:18:53,120 --> 00:18:56,160
They've been creating content.
Let me go consume it and all of

338
00:18:56,160 --> 00:18:57,440
that.
And then the other thing I was

339
00:18:57,440 --> 00:19:01,400
going to say is that for most of
us, probably don't make our

340
00:19:01,400 --> 00:19:03,680
podcast for a Gen.
Z and a Gen.

341
00:19:03,680 --> 00:19:05,840
Alpha audience because they're
quite young.

342
00:19:06,200 --> 00:19:09,880
But in terms of Gen.
ZI think that this feature,

343
00:19:10,080 --> 00:19:13,880
because a lot of my students,
they do have Apple podcast and

344
00:19:13,880 --> 00:19:17,120
so I think it meets them sort of
where they are.

345
00:19:17,200 --> 00:19:20,520
And this these two generations
are definitely not an audio

346
00:19:20,520 --> 00:19:23,240
first generation.
All of us in here, we listened

347
00:19:23,240 --> 00:19:25,160
to radio.
We had all these different

348
00:19:25,160 --> 00:19:27,480
things.
We weren't video first, but they

349
00:19:27,480 --> 00:19:31,440
definitely are because they grew
up on TikTok and YouTube and all

350
00:19:31,440 --> 00:19:34,280
of that.
And so it's possible that if the

351
00:19:34,280 --> 00:19:37,640
podcast that we're doing could
appeal to that generation, I

352
00:19:37,640 --> 00:19:40,080
could see Billy's appearing
appealing to that group of

353
00:19:40,080 --> 00:19:43,040
people as well, because they
already want to be influencers

354
00:19:43,040 --> 00:19:46,520
and things.
The the video feature is great

355
00:19:46,520 --> 00:19:49,600
for them because now it's going
to it's sort of lowers the

356
00:19:49,600 --> 00:19:53,040
barrier to entry for them.
And they're all about the ease

357
00:19:53,040 --> 00:19:55,400
of access.
So for them, I think this could

358
00:19:55,400 --> 00:19:58,240
be a really good thing to
establish that connection.

359
00:19:58,520 --> 00:20:01,600
And plus Gen.
Zers and Gen. alphas, they want

360
00:20:01,600 --> 00:20:03,520
to see you, they want to see
you.

361
00:20:03,520 --> 00:20:06,960
So it the way that they kind of
established trust and build

362
00:20:06,960 --> 00:20:09,720
trust with someone is seeing
them on the video because they

363
00:20:09,720 --> 00:20:12,840
feel like they know you, you
know, So anyway, I just wanted

364
00:20:12,880 --> 00:20:14,960
to add that to the conversation.
Thank you.

365
00:20:14,960 --> 00:20:17,720
Nikki agreed.
And I see Ralph is nodding

366
00:20:17,720 --> 00:20:19,920
emphatically after your share
there.

367
00:20:19,920 --> 00:20:22,880
Ralph, did you just do you want
to chime in on that at all?

368
00:20:24,640 --> 00:20:27,400
Yeah, I just want to say I agree
with Nikki 100%.

369
00:20:27,400 --> 00:20:30,720
I think there is a trust level
when you see somebody.

370
00:20:30,880 --> 00:20:33,920
I think that audio has its
place, don't misunderstand me,

371
00:20:34,120 --> 00:20:37,400
but I think there is a place
where you can put a face with

372
00:20:37,400 --> 00:20:40,240
the sound and I think there's
the value in video.

373
00:20:40,520 --> 00:20:45,200
Thank you, Ralph and Janae.
Give me your one to two-minute

374
00:20:45,200 --> 00:20:48,600
response here if you don't mind.
Hey, good morning everyone.

375
00:20:48,680 --> 00:20:52,360
So this is a great topic because
we're all, you know, it's

376
00:20:52,480 --> 00:20:56,320
thinking from the podcast video
shift perspective that Apple

377
00:20:56,320 --> 00:20:59,080
stepping into.
But take a look at the broader

378
00:20:59,080 --> 00:21:01,040
picture.
What's been going on in the

379
00:21:01,040 --> 00:21:04,720
podcast industry.
Spotify, right, they're picking

380
00:21:04,720 --> 00:21:09,480
up, Netflix picking up.
So what is Apple doing with an

381
00:21:09,480 --> 00:21:13,880
introducing video to their
podcast platform now if any of

382
00:21:13,880 --> 00:21:16,560
you use Apple TV?
Just recently with their latest

383
00:21:16,560 --> 00:21:20,240
update, they said all of your
purchase from iTunes Music and

384
00:21:20,240 --> 00:21:24,680
iTunes TV shows, and actually
iTunes TV's show and iTunes

385
00:21:24,680 --> 00:21:28,640
movies will now be available in
the Apple TV app.

386
00:21:29,120 --> 00:21:32,760
A ton of people are using the
Apple TV app or Apple TV to

387
00:21:32,760 --> 00:21:37,480
watch their Youtubes, their TV
shows and whatnot, Netflix,

388
00:21:37,480 --> 00:21:40,400
etcetera.
With this shift that Apple is

389
00:21:40,400 --> 00:21:45,000
preparing to do, and you can
just look in the future, Apple

390
00:21:45,280 --> 00:21:48,520
is going to be bringing podcasts
to their TV app.

391
00:21:48,760 --> 00:21:50,480
You just watch that and that's
what they're doing.

392
00:21:50,480 --> 00:21:53,840
They're setting up this
transition so that all the hosts

393
00:21:53,840 --> 00:21:56,800
are in line, all the host
providers are in line,

394
00:21:57,120 --> 00:21:59,680
everything is in line.
So that when they make that big

395
00:21:59,680 --> 00:22:04,880
shift of bringing every single
podcast to their TV platform,

396
00:22:05,360 --> 00:22:07,760
it's going to be a game changer.
So that's my take on it.

397
00:22:07,960 --> 00:22:10,320
Oh, yeah, for sure.
If they, you know, if what

398
00:22:10,320 --> 00:22:13,160
they're doing in podcasting
spills into all of their

399
00:22:13,160 --> 00:22:15,480
ecosystem, that that could be
huge.

400
00:22:15,480 --> 00:22:17,400
I'm totally with you there,
Janae.

401
00:22:17,400 --> 00:22:21,120
All right, Alex.
No, I no invaded me.

402
00:22:21,440 --> 00:22:22,400
Go ahead.
No, Nick.

403
00:22:22,400 --> 00:22:24,360
Nick was ahead.
All right.

404
00:22:24,360 --> 00:22:25,360
Thank you.
Go ahead, Nick.

405
00:22:25,520 --> 00:22:28,760
I had put it in the chat and it
was kind of off of what Nikki

406
00:22:28,760 --> 00:22:32,520
was saying.
I think the the question then

407
00:22:32,520 --> 00:22:35,800
becomes, or what a lot of people
are probably thinking after

408
00:22:35,800 --> 00:22:38,920
hearing this announcement, is I
don't currently do video because

409
00:22:38,920 --> 00:22:41,040
Apple's getting involved in it.
Does that mean that I need to

410
00:22:41,040 --> 00:22:44,440
start doing video?
And yeah, I'll leave it at that.

411
00:22:44,440 --> 00:22:46,320
I have my own opinions at that,
but I'll leave it short and

412
00:22:46,320 --> 00:22:48,280
sweet.
Yeah, well, I mean this.

413
00:22:48,280 --> 00:22:50,440
Let's get into that, if that's
OK.

414
00:22:50,440 --> 00:22:53,240
And Alex, I'm sorry, but I do
want to try to switch gears

415
00:22:53,240 --> 00:22:55,080
here.
Let's get into that for a second

416
00:22:55,160 --> 00:22:59,040
like because I'm curious and if
everyone, if you don't mind

417
00:22:59,320 --> 00:23:03,800
audience Co hosts, everybody
who's listening right now, put

418
00:23:03,800 --> 00:23:07,760
in the chat.
If you are audio only, audio

419
00:23:07,760 --> 00:23:11,640
first or audio video.
And if you have an alternative,

420
00:23:11,640 --> 00:23:14,560
you can throw that in too.
But I want to know what what's

421
00:23:14,560 --> 00:23:18,480
your format?
Audio only audio first or both

422
00:23:18,480 --> 00:23:22,000
audio and video?
And Ralph is saying video first

423
00:23:22,000 --> 00:23:26,800
at this point, Dave's audio 1st
and yes, it is audio first.

424
00:23:26,800 --> 00:23:29,520
OK.
We have a lot of audio or audio

425
00:23:29,520 --> 00:23:33,480
firsts and several that
definitely have some sort of

426
00:23:33,480 --> 00:23:36,160
video component.
So yeah, that's like what we do

427
00:23:36,160 --> 00:23:39,520
here, right?
Like we are currently audio

428
00:23:39,520 --> 00:23:42,720
first.
We have video which we basically

429
00:23:42,720 --> 00:23:46,640
lean on for live streaming and
then we leave that live stream

430
00:23:46,640 --> 00:23:50,880
up after it's all done.
So it is still exists out there,

431
00:23:51,320 --> 00:23:56,800
but we aren't producing video
with the exception of shorts and

432
00:23:56,800 --> 00:24:00,000
reels.
So Nick, did you want to dive

433
00:24:00,080 --> 00:24:03,520
into that a little bit?
Like to me, I personally think

434
00:24:03,520 --> 00:24:06,560
if you're already doing video,
why not put it on another

435
00:24:06,560 --> 00:24:09,320
platform like that?
That's kind of my thought.

436
00:24:09,680 --> 00:24:14,200
But if if you don't have video,
I don't think that it has

437
00:24:14,200 --> 00:24:18,320
matured on podcasting platforms
enough where the effort that

438
00:24:18,320 --> 00:24:20,760
you're going to put into
producing the video because it's

439
00:24:20,760 --> 00:24:24,120
a lot of work just to get it on
to Apple podcast as a video.

440
00:24:24,120 --> 00:24:26,240
I don't think the trade off is
going to be equal there.

441
00:24:26,640 --> 00:24:31,080
So I would personally rather see
people actually adopt it as a

442
00:24:31,200 --> 00:24:35,400
from a consumer standpoint
before I think about putting in

443
00:24:35,480 --> 00:24:37,680
all of that effort and it's
going to take to produce a video

444
00:24:37,680 --> 00:24:39,520
podcast and just to get it onto
that platform.

445
00:24:39,880 --> 00:24:44,000
Yeah, I can see that.
And what about if the you know

446
00:24:44,040 --> 00:24:47,120
that you mentioned that this
podcaster like it's probably not

447
00:24:47,120 --> 00:24:49,880
worth the effort if they're
still trying to get, and this is

448
00:24:49,880 --> 00:24:52,960
my wording, but trying to get
their footing with their audio

449
00:24:52,960 --> 00:24:56,240
podcast.
But what if that's kind of the

450
00:24:56,320 --> 00:24:59,800
the thing that they're being
sold here is that if they add

451
00:24:59,800 --> 00:25:03,520
video, it could really help them
with discoverability.

452
00:25:03,520 --> 00:25:06,280
And yeah, what do you think
about that, Nick?

453
00:25:06,520 --> 00:25:09,560
What would you say to that?
I would still want to see the

454
00:25:10,080 --> 00:25:13,160
the actual facts.
I'd want to see it all play out

455
00:25:13,160 --> 00:25:16,200
on the platform personally, just
because I know how much effort

456
00:25:16,200 --> 00:25:19,560
it takes to do video and to do
it well.

457
00:25:19,800 --> 00:25:22,440
Like you're talking, I mean,
unless you have someone that's

458
00:25:22,440 --> 00:25:25,160
doing the editing for you and
you can just say, hey, edit this

459
00:25:25,160 --> 00:25:28,200
video for me.
I think that's one thing then I

460
00:25:28,200 --> 00:25:31,440
mean, knock yourself out.
But we've been promised this

461
00:25:31,440 --> 00:25:34,840
stuff on social media.
I mean, when Spotify dropped

462
00:25:34,840 --> 00:25:37,640
their stuff, they were kind of
promoting it to creator

463
00:25:37,640 --> 00:25:40,200
specifically because obviously
they want the content on the

464
00:25:40,200 --> 00:25:44,000
platform.
And I like to your point, videos

465
00:25:44,000 --> 00:25:48,160
just aren't getting impressions.
So if you had gone in on what

466
00:25:48,160 --> 00:25:50,520
Spotify was saying, like, hey,
video is coming, video is the

467
00:25:50,520 --> 00:25:52,960
next wave you need to get on
video, and you started

468
00:25:52,960 --> 00:25:56,440
developing video just for that
purpose, you'd be pretty

469
00:25:56,440 --> 00:25:57,840
disappointed right now.
Yeah.

470
00:25:57,880 --> 00:26:01,000
You put all that time and effort
and got zero impressions on

471
00:26:01,000 --> 00:26:02,360
majority of the podcast
episodes.

472
00:26:02,800 --> 00:26:04,880
Yeah, I'm totally with you
there.

473
00:26:04,880 --> 00:26:09,100
And I saw Bez in the chat said.
But will video be quote, UN

474
00:26:09,100 --> 00:26:12,280
quote, compelling and worth
watching if you're mainly

475
00:26:12,280 --> 00:26:15,200
recording for audio?
Yeah, that's something I think

476
00:26:15,200 --> 00:26:17,320
about too.
Even just doing the live stream,

477
00:26:18,480 --> 00:26:20,120
you know, is it compelling
enough?

478
00:26:20,120 --> 00:26:21,680
Should I even bother leaving it
up?

479
00:26:21,680 --> 00:26:24,720
My answer is yes.
Maybe, I don't know, maybe it's

480
00:26:24,720 --> 00:26:29,240
not compelling enough as far as
the all the strategies and tips

481
00:26:29,240 --> 00:26:31,320
and tricks around video
podcasting.

482
00:26:31,640 --> 00:26:33,440
But I do my best to keep it
moving.

483
00:26:33,440 --> 00:26:37,640
I change the video angles as
we're talking here and try to

484
00:26:37,640 --> 00:26:40,240
keep it fresh and like I said,
engaging.

485
00:26:40,640 --> 00:26:43,440
But yeah, I'm with you there,
Bez too.

486
00:26:43,920 --> 00:26:47,080
Dr. You wanted to chime in and
then Alex wants to chime in.

487
00:26:47,280 --> 00:26:51,240
Yeah, You know, I'm really
stepped up my networking game

488
00:26:51,240 --> 00:26:54,120
these past couple weeks.
And so as a result, I'm talking

489
00:26:54,120 --> 00:26:59,640
to brand new podcasters or
podcasters that have are like a

490
00:26:59,640 --> 00:27:02,160
new generation of podcasters.
They've been at it for a while,

491
00:27:02,160 --> 00:27:03,880
but they're a new generation of
podcasters.

492
00:27:04,080 --> 00:27:09,800
And it never ceases to amaze me
of the people that, you know,

493
00:27:09,800 --> 00:27:14,120
when you gave your choice, are
you audio first, only audio?

494
00:27:14,120 --> 00:27:17,560
You gave all those choices.
What you didn't give is, are you

495
00:27:17,560 --> 00:27:22,280
only video?
And that's what I'm finding as I

496
00:27:22,600 --> 00:27:27,960
talked to some of these newer
podcasters, they are only video.

497
00:27:28,440 --> 00:27:32,320
And when I meet with them, it's
just so deflating.

498
00:27:32,320 --> 00:27:36,480
I let them know that they're
cutting out a huge portion of

499
00:27:36,480 --> 00:27:40,480
the population.
I mean, how have you ever driven

500
00:27:40,480 --> 00:27:44,960
down the street and watch
someone do their daily walk,

501
00:27:45,000 --> 00:27:49,800
their mile or their run?
They always have earbuds in

502
00:27:49,800 --> 00:27:52,000
their ears.
They're listening to something.

503
00:27:52,240 --> 00:27:55,480
Don't cut them out.
There is a huge population that

504
00:27:55,480 --> 00:28:01,680
likes to multitask while
listening to podcasts, so if

505
00:28:01,680 --> 00:28:05,880
you're on video, for God's sake,
get on audio.

506
00:28:06,000 --> 00:28:08,520
Don't cut that out of your life.
Yeah.

507
00:28:08,520 --> 00:28:11,480
And I mean, look, I think that
just to be clear, again, for

508
00:28:11,480 --> 00:28:15,280
everybody who might be a little
unclear about this, I mean, if

509
00:28:15,280 --> 00:28:18,480
you're going the video route and
let's say you're taking

510
00:28:18,480 --> 00:28:22,000
advantage of Apple in the HLS
delivery system, it is still

511
00:28:22,000 --> 00:28:25,920
going to deliver the audio.
You can, as a listener, consume

512
00:28:25,920 --> 00:28:28,960
just the audio portion.
So they're not necessarily

513
00:28:28,960 --> 00:28:32,720
alienating an audience.
The ones that I'm talking to are

514
00:28:32,720 --> 00:28:37,680
only thinking, got it.
They're not even considering

515
00:28:37,680 --> 00:28:43,200
that there's an audio component
that is that they can do.

516
00:28:43,280 --> 00:28:45,200
Yeah, I got it.
And that's what just makes me

517
00:28:45,200 --> 00:28:46,880
crazy.
OK, got it.

518
00:28:46,920 --> 00:28:49,720
OK, that makes sense.
And look, I think for me it's

519
00:28:49,720 --> 00:28:53,080
got to be a, it's been when I'm
in those situations, it's a

520
00:28:53,080 --> 00:28:56,800
relatively easy conversation for
me to have with that client or

521
00:28:56,800 --> 00:29:00,280
potential client.
OK, video is your primary

522
00:29:00,920 --> 00:29:01,880
avenue.
Great.

523
00:29:02,000 --> 00:29:04,160
Awesome.
And we're going to still do this

524
00:29:04,160 --> 00:29:06,600
as a video, as an audio thing as
well.

525
00:29:06,600 --> 00:29:09,200
Yeah, yeah.
I mean, there's so many free

526
00:29:09,200 --> 00:29:12,280
platforms that will house your
audio.

527
00:29:12,360 --> 00:29:16,800
I mean, if cost is an issue,
don't let that stand in the way.

528
00:29:16,920 --> 00:29:18,840
Yeah, absolutely.
Thank you, Dr. And.

529
00:29:19,320 --> 00:29:23,080
There's a problem with your
theory, Dr. And I'm guilty of

530
00:29:23,080 --> 00:29:24,480
it.
I'm not saying you're wrong

531
00:29:24,600 --> 00:29:29,840
because you're absolutely right,
but I listen to probably 3 or 4

532
00:29:29,840 --> 00:29:32,640
podcasts and I never listen to
the podcast.

533
00:29:32,640 --> 00:29:35,640
I listen to it on YouTube and
it's video only.

534
00:29:35,760 --> 00:29:40,720
It's well, I don't watch the
video, I just listen to it and I

535
00:29:40,720 --> 00:29:42,440
listen to it like a normal
podcast.

536
00:29:42,720 --> 00:29:47,520
And the problem is for us as
podcasters, if you're looking at

537
00:29:47,520 --> 00:29:51,360
numbers, it doesn't help
downloads, views, what it'll

538
00:29:51,360 --> 00:29:54,640
help the views, but it's just a
different way to consume it.

539
00:29:54,640 --> 00:29:58,640
I'm not saying it's right, I'm
just saying I can see their

540
00:29:58,640 --> 00:30:01,760
point because I think.
You're in the minority, Alex.

541
00:30:01,800 --> 00:30:03,240
I don't think I'm in the
minority.

542
00:30:03,440 --> 00:30:09,240
Most people who pull it up on on
YouTube are sitting in front of

543
00:30:09,240 --> 00:30:11,040
their.
Computer watching, they are.

544
00:30:11,160 --> 00:30:14,240
I'm going to push back on that.
Because I don't think, I don't

545
00:30:14,240 --> 00:30:17,440
think I think I'm the rule more
than the exception because of

546
00:30:17,440 --> 00:30:19,920
one reason.
There are too many people that

547
00:30:19,920 --> 00:30:23,280
are trying to multitask and do
57 different things.

548
00:30:23,440 --> 00:30:26,440
And it's just that to me, it's
like listening to the radio.

549
00:30:26,600 --> 00:30:30,160
I mean, we've reported when we
do news, we've reported a lot of

550
00:30:30,160 --> 00:30:34,080
statistics that say that people
who are using YouTube to consume

551
00:30:34,080 --> 00:30:36,880
podcasts are listening a lot
more.

552
00:30:36,880 --> 00:30:40,480
I don't have the percentage off
the top of my head, but there is

553
00:30:40,480 --> 00:30:44,080
a large percentage that do use
YouTube the way Alex is

554
00:30:44,080 --> 00:30:46,840
describing.
When I'm in my car and driving

555
00:30:46,840 --> 00:30:49,640
to the store, I have to have a
podcast on.

556
00:30:49,760 --> 00:30:53,920
When I'm shopping at Kroger's, I
have to have a podcast in my

557
00:30:53,920 --> 00:30:56,960
ear.
I'm not on YouTube for that.

558
00:30:57,160 --> 00:30:59,680
Right, but a lot of people are
is the point is a lot of people

559
00:30:59,680 --> 00:31:03,480
use it as a listening app, not a
video app or they use it as

560
00:31:03,480 --> 00:31:05,040
both.
And I get it.

561
00:31:05,040 --> 00:31:07,080
I'm like you too.
Like when I want to listen to a

562
00:31:07,080 --> 00:31:09,800
podcast, I don't think about
going to YouTube first.

563
00:31:09,800 --> 00:31:12,200
I think about going to Apple.
That's just the one that I use

564
00:31:12,200 --> 00:31:14,920
the most.
But again, there are a lot of

565
00:31:14,920 --> 00:31:18,120
people out there that just go to
YouTube and then they put the

566
00:31:18,120 --> 00:31:22,160
phone down, they drive, they put
the phone down and they listen

567
00:31:22,240 --> 00:31:25,720
to the podcast even though it's
a video playing on YouTube.

568
00:31:25,880 --> 00:31:29,160
That's just the way I mean this.
The data is showing that.

569
00:31:29,160 --> 00:31:32,320
So I just want to make that
clarification in DRI think there

570
00:31:32,320 --> 00:31:34,040
are plenty of people in our
camp.

571
00:31:34,040 --> 00:31:35,560
I'm not saying that doesn't
exist.

572
00:31:35,560 --> 00:31:39,040
I'm just saying there are more
people than you're leading us to

573
00:31:39,040 --> 00:31:41,520
believe that are actually using
that.

574
00:31:41,800 --> 00:31:43,920
All right, look, a lot of people
want, I'm going to chime in.

575
00:31:43,920 --> 00:31:46,720
Sid, I saw you first, so I'm
coming to you.

576
00:31:46,760 --> 00:31:48,280
Go for it.
Thanks, Mark.

577
00:31:48,280 --> 00:31:50,480
Good morning, everybody.
It's a great conversation this

578
00:31:50,480 --> 00:31:53,880
morning for sure.
But from my perspective in the

579
00:31:53,880 --> 00:31:56,080
trend report, I'm going to sit
and wait and see what happens

580
00:31:56,080 --> 00:31:58,160
with this.
I want to watch what's going on.

581
00:31:58,160 --> 00:32:01,400
I need to have a long talk with
my editor because it sounds like

582
00:32:01,400 --> 00:32:05,600
the video that we edit today to
put up on YouTube is not the

583
00:32:05,600 --> 00:32:08,280
same video that we can put up on
this HLS platform.

584
00:32:08,760 --> 00:32:14,040
Which means more cost for me to
edit the video, more work for my

585
00:32:14,040 --> 00:32:15,280
editor.
And of course, if she has to

586
00:32:15,280 --> 00:32:17,600
work more, I have to pay her
more, which means I need to

587
00:32:17,600 --> 00:32:19,960
consider the profitability of my
podcast.

588
00:32:20,360 --> 00:32:23,760
Do I charge my sponsors more for
the podcast being on the Apple

589
00:32:23,760 --> 00:32:25,320
video?
I think there's a lot to

590
00:32:25,320 --> 00:32:27,840
consider.
And sometimes being the first

591
00:32:27,840 --> 00:32:30,920
end to something new is not
always the best place to be.

592
00:32:30,920 --> 00:32:33,840
So, you know, I'm going to sit
and watch and see what happens

593
00:32:33,840 --> 00:32:37,000
and listen to other people and
do like you guys do and consume

594
00:32:37,000 --> 00:32:41,640
the news and articles about the
potential impact of this and see

595
00:32:41,640 --> 00:32:43,800
what happens with it.
So my position is I'm just going

596
00:32:43,800 --> 00:32:46,680
to sit and wait and watch.
I respect that strategy.

597
00:32:46,680 --> 00:32:49,720
I know that was the same or
similar to what Nick was saying

598
00:32:49,720 --> 00:32:50,680
as well.
Yeah.

599
00:32:50,680 --> 00:32:54,760
I don't think that this requires
any of us to rush over to Apple

600
00:32:54,760 --> 00:32:58,480
if we are not video first
podcast.

601
00:32:58,720 --> 00:33:01,720
And I know that saying that term
is probably pushing several

602
00:33:01,720 --> 00:33:05,800
people's buttons by saying video
first podcast, but here we are.

603
00:33:06,160 --> 00:33:07,640
I think that's going.
To be more of.

604
00:33:07,640 --> 00:33:08,640
A discussion.
Go ahead.

605
00:33:08,920 --> 00:33:14,120
To Ralph's point in the chat and
all of you experienced this, the

606
00:33:14,120 --> 00:33:18,960
video production for true video
consumption should be done

607
00:33:18,960 --> 00:33:23,320
differently than a video being
recorded of me interviewing

608
00:33:23,320 --> 00:33:25,200
somebody for an audio first
podcast.

609
00:33:25,680 --> 00:33:28,440
Like I don't do any of these.
I mean, I'm starting to do a

610
00:33:28,440 --> 00:33:31,080
little bit with Ecam, but I
don't do any of these switches

611
00:33:31,080 --> 00:33:33,280
and camera because I only have
like my 1 camera.

612
00:33:33,760 --> 00:33:35,080
I don't have multiple cameras,
right?

613
00:33:35,080 --> 00:33:38,440
I'm not going to throw in, you
know, animals walking across the

614
00:33:38,440 --> 00:33:40,840
screen or whatever it is to add
to the I'm not going to do all

615
00:33:40,840 --> 00:33:42,840
that because that's just more
production time, which means

616
00:33:42,840 --> 00:33:46,080
more cost.
And so you know, I'm not, I

617
00:33:46,080 --> 00:33:48,360
just, I think you have to be
very mindful of this, which is

618
00:33:48,360 --> 00:33:51,480
why we do not have video of my
podcast on Spotify.

619
00:33:51,840 --> 00:33:55,360
We just, we don't, we get 3% of
our listens or downloads come

620
00:33:55,360 --> 00:33:57,720
from Spotify.
So it just doesn't seem worth it

621
00:33:58,080 --> 00:34:01,600
to me at this time.
And I'm not going to right now

622
00:34:02,040 --> 00:34:07,280
change my setup to become a
video production in order to get

623
00:34:07,560 --> 00:34:11,320
a better video on Apple, if that
makes sense.

624
00:34:11,560 --> 00:34:15,239
Yeah, I'm just glad to know that
Sid is an animal free podcast

625
00:34:15,639 --> 00:34:18,840
and that's really the main
point, right from that.

626
00:34:19,080 --> 00:34:20,199
No, you're right, you're right,
Sid.

627
00:34:20,199 --> 00:34:22,480
You do what you feel is right.
That's what goes.

628
00:34:23,159 --> 00:34:26,840
You know, this is probably a
hill I'll die on, and I've said

629
00:34:26,840 --> 00:34:30,639
it before.
I don't think that if you're

630
00:34:30,639 --> 00:34:34,480
doing video 2 that you have to
do 2 different versions.

631
00:34:34,480 --> 00:34:36,880
And I know a lot of people feel
differently about that.

632
00:34:37,280 --> 00:34:42,639
But I believe that you can do a
podcast audio 1st and it's still

633
00:34:42,840 --> 00:34:46,880
have a video component that's
engaging and effective and vice

634
00:34:46,880 --> 00:34:48,840
versa.
Look, we do that.

635
00:34:49,080 --> 00:34:52,080
We do that here.
I'm not you know, we've got a

636
00:34:52,080 --> 00:34:55,360
video version of this podcast.
It is on YouTube.

637
00:34:55,360 --> 00:34:58,280
It is this live stream and we
leave it there.

638
00:34:58,520 --> 00:35:01,680
And I think that if people are
listening to the audio, they're

639
00:35:01,680 --> 00:35:04,040
not lost.
Yeah, sure.

640
00:35:04,040 --> 00:35:09,440
If if the mistake happens when
the podcast is displaying charts

641
00:35:09,480 --> 00:35:12,240
on their video and talking about
the charts, right.

642
00:35:12,240 --> 00:35:14,320
Oh, yeah.
Look over here where it says

643
00:35:14,320 --> 00:35:16,720
this and that or it's dipping
down here.

644
00:35:16,720 --> 00:35:19,160
What do we think of that?
Like, yeah, that feels vague.

645
00:35:19,320 --> 00:35:21,600
As an audio listener, it feels
confusing.

646
00:35:21,840 --> 00:35:24,920
So yeah, you want to be careful
about visual components.

647
00:35:24,920 --> 00:35:27,640
And if you're going to use them,
you want to make it, you want to

648
00:35:27,640 --> 00:35:31,240
really explain them.
But theater of the mind is an

649
00:35:31,360 --> 00:35:36,360
absolute thing, and I think a
smart podcaster, an effective

650
00:35:36,360 --> 00:35:41,080
podcaster, knows how to do that
and therefore doesn't need to

651
00:35:41,080 --> 00:35:44,280
have a separate video show to an
audio show.

652
00:35:44,480 --> 00:35:49,760
Yes, sure, if you have the money
and the time to do that, to

653
00:35:49,760 --> 00:35:53,840
separate both and make special
component video versus a special

654
00:35:54,000 --> 00:35:57,160
audio presentation, OK, good on
you.

655
00:35:57,280 --> 00:36:01,520
That's awesome.
But I feel like this messaging

656
00:36:01,520 --> 00:36:07,840
has been adopted by the quote UN
quote gurus that say you have to

657
00:36:07,840 --> 00:36:12,320
do that it because honestly, I
think it's just a money grab.

658
00:36:12,520 --> 00:36:17,400
I think that they want people to
utilize their services so that

659
00:36:17,400 --> 00:36:19,000
they can make more money off of
you.

660
00:36:19,360 --> 00:36:21,120
And that's a general statement,
right?

661
00:36:21,120 --> 00:36:23,560
I think there are some people
that just genuinely believe

662
00:36:23,560 --> 00:36:27,920
that, but it is it drives me
crazy, no offense, Sid.

663
00:36:28,120 --> 00:36:32,160
It drives me crazy when people
think that they have to make 2

664
00:36:32,160 --> 00:36:34,440
versions.
Now that video is becoming more

665
00:36:34,440 --> 00:36:38,040
of a thing in the podcast world.
And I know some of you disagree

666
00:36:38,040 --> 00:36:39,480
with me.
I know because I know I saw

667
00:36:39,480 --> 00:36:43,240
Ralph emphatically agreeing
about the two separate video.

668
00:36:43,240 --> 00:36:46,160
You know, video versus audio.
Ralph, do you want to chime in?

669
00:36:46,480 --> 00:36:49,480
Yes, I do, thank you.
And we can we all agree to

670
00:36:49,480 --> 00:36:53,640
disagree, but that's OK.
My main concern though is what

671
00:36:53,640 --> 00:36:55,760
this is going to do.
Let's just say you make the

672
00:36:55,760 --> 00:36:58,280
decision that you are going to
put video on ALE.

673
00:36:58,520 --> 00:37:02,120
What you've got to understand is
now ALE is going to use that

674
00:37:02,120 --> 00:37:07,200
video stream as your audio O.
For example, my Roduction team,

675
00:37:07,600 --> 00:37:11,920
we do 2 separate cuts.
I record the video and then they

676
00:37:11,920 --> 00:37:14,760
cut it for audio and they cut it
for video because I am a

677
00:37:14,760 --> 00:37:18,200
believer that on the video side
I got to get more to it quicker.

678
00:37:18,440 --> 00:37:21,200
I don't have the luxury of
bigger lead insurance and all

679
00:37:21,200 --> 00:37:23,640
that kind of things because I
think the listening experience

680
00:37:23,720 --> 00:37:27,520
or the viewing experience in the
video and audio is different.

681
00:37:27,800 --> 00:37:31,520
So what I really wanted to
stress is this is going to

682
00:37:31,520 --> 00:37:34,280
change that.
For somebody like me who is

683
00:37:34,280 --> 00:37:38,040
doing video, when I open up the
floodgates here with Captivate

684
00:37:38,040 --> 00:37:42,040
next week and I start doing
Apple video, I have to expect

685
00:37:42,080 --> 00:37:45,880
that the video, the audio that
the people who are listening on

686
00:37:45,880 --> 00:37:49,680
Apple are going to hear, as I
understand it, is going to come

687
00:37:49,680 --> 00:37:52,880
from the video file.
So I think we need to be aware

688
00:37:52,880 --> 00:37:56,520
of that because if you're doing
like I'm doing and I think

689
00:37:56,520 --> 00:37:59,200
there's AI guess that Mark, I
think honest people can disagree

690
00:37:59,200 --> 00:38:01,200
about the value of that.
I think we could have a

691
00:38:01,200 --> 00:38:04,040
discussion about maybe our audio
could be better if we cut to the

692
00:38:04,040 --> 00:38:06,960
chase, like maybe that's a whole
thing we could talk about.

693
00:38:07,560 --> 00:38:10,640
But I think that you just need
to be aware it's going to change

694
00:38:10,640 --> 00:38:12,520
things.
And I think we all need to

695
00:38:12,520 --> 00:38:14,760
understand that.
And if we've got people or we're

696
00:38:14,760 --> 00:38:17,720
doing it ourselves and we're
doing separate cuts, you're not

697
00:38:17,720 --> 00:38:21,320
going to get that anymore on
Apple, as I understand it

698
00:38:21,320 --> 00:38:23,680
currently.
OK.

699
00:38:24,040 --> 00:38:28,040
Ralph, thank you for that.
And you've said it, having an

700
00:38:28,040 --> 00:38:31,600
audio podcast is different from
a video podcast.

701
00:38:31,600 --> 00:38:33,480
I believe that's what what you
were saying.

702
00:38:33,920 --> 00:38:35,200
What?
Why is it different?

703
00:38:35,440 --> 00:38:37,920
What makes it different other
than the obvious?

704
00:38:38,880 --> 00:38:42,360
Well, I think the experience is
different when you're listening

705
00:38:42,360 --> 00:38:45,760
to an audio podcast.
Most people have earbuds in.

706
00:38:46,000 --> 00:38:49,920
It is a very intimate, in my
view, connection.

707
00:38:50,520 --> 00:38:53,600
A video is different.
The video you're seeing it on

708
00:38:53,600 --> 00:38:56,480
the screen, yeah, you may still
have earbuds in, but your your

709
00:38:56,480 --> 00:39:00,000
reaction, your senses are being
used differently.

710
00:39:00,480 --> 00:39:03,480
I think in a video, I can be a
little quicker, I can be a

711
00:39:03,480 --> 00:39:06,640
little louder, I can be a little
bit more at a higher pace.

712
00:39:06,760 --> 00:39:09,440
With an audio, I think you've
got to slow it down.

713
00:39:09,680 --> 00:39:13,200
That's why, and I'm not trying
to battle with Dr. but I think

714
00:39:13,200 --> 00:39:15,880
there is a difference.
And I think if you're recording

715
00:39:15,880 --> 00:39:19,040
video first, you can't just turn
that on the audio and expect

716
00:39:19,040 --> 00:39:21,720
that that's going to work.
I completely disagree with that.

717
00:39:22,040 --> 00:39:24,760
I think it's a completely
different experience.

718
00:39:25,000 --> 00:39:29,200
And if you have two separate
audiences, which I truly believe

719
00:39:29,600 --> 00:39:33,400
when I've done listener surveys,
I have a video audience and I

720
00:39:33,400 --> 00:39:36,480
have an audio audience, and they
are not the same.

721
00:39:36,880 --> 00:39:40,400
And I think that in lies where
the problem is, this is going to

722
00:39:40,400 --> 00:39:42,880
merge those because as I
understand it, the way Apple is

723
00:39:42,880 --> 00:39:46,000
going to work, when you click on
your Apple play and Apple is the

724
00:39:46,000 --> 00:39:48,720
biggest podcast player, let's
just be honest about that.

725
00:39:48,720 --> 00:39:52,920
It is you're going to be given
the opportunity to either select

726
00:39:53,320 --> 00:39:55,760
video or audio or switch back
and forth.

727
00:39:56,280 --> 00:39:58,840
But what you need to understand
is what the person is going to

728
00:39:58,840 --> 00:40:01,400
get is going to be your video
audio feed.

729
00:40:01,400 --> 00:40:03,040
I know that sounds like I did a
double negative there.

730
00:40:03,040 --> 00:40:06,040
It's going to be, as I
understand it right now, they

731
00:40:06,040 --> 00:40:08,680
are going to strip out the audio
from that video.

732
00:40:08,680 --> 00:40:11,800
So if you're intentionally
thinking like I think and

733
00:40:11,800 --> 00:40:14,800
they're two separate audiences,
you got to make some changes

734
00:40:14,800 --> 00:40:17,160
here.
Does anybody here know does

735
00:40:17,160 --> 00:40:21,160
Diary of Aceo cut 2 versions of
their podcast?

736
00:40:21,480 --> 00:40:24,000
Do they make a video version and
an audio?

737
00:40:24,000 --> 00:40:29,000
As far as I know it's the same
damn thing and it is blowing up

738
00:40:29,000 --> 00:40:33,400
on both platforms, audio and
video and I don't think he's

739
00:40:33,400 --> 00:40:35,560
making any changes.
Go ahead, Yvonne.

740
00:40:35,840 --> 00:40:39,960
I'm not uploading video to Apple
podcast.

741
00:40:39,960 --> 00:40:43,520
I can't speak to uploading to
any of the podcast players like

742
00:40:43,520 --> 00:40:48,880
Spotify, but I am doing a video
version for YouTube.

743
00:40:49,000 --> 00:40:52,400
And here's the thing, like,
start where you are, work with

744
00:40:52,400 --> 00:40:55,400
what you've got.
I do all my own editing.

745
00:40:55,800 --> 00:41:01,160
I only have one camera.
I'm not producing specifically

746
00:41:01,160 --> 00:41:07,480
for video, except that it's
changed the way I do my intros

747
00:41:07,960 --> 00:41:11,120
so that I'm cutting.
I'm trying to get my intros

748
00:41:11,120 --> 00:41:16,320
really tight so that they work
for a YouTube audience, and I

749
00:41:16,320 --> 00:41:21,200
think that probably is helping
my audio version as well.

750
00:41:21,840 --> 00:41:27,040
What I do differently now after
some time is I've stopped using

751
00:41:27,040 --> 00:41:33,400
my I have an intro that I cut
into all of my podcast episodes

752
00:41:33,840 --> 00:41:37,720
and I still use that on the
audio version, but I don't use

753
00:41:37,720 --> 00:41:41,880
it on the YouTube version
anymore because I was there was

754
00:41:41,880 --> 00:41:44,640
a drop off in views that I was
noticing.

755
00:41:44,800 --> 00:41:50,960
So I just go straight from a
cold Stinger open in YouTube and

756
00:41:50,960 --> 00:41:53,840
audio.
But in YouTube I don't go to my

757
00:41:53,840 --> 00:41:57,000
standard intro.
I go into the conversation and

758
00:41:57,000 --> 00:41:58,360
fade in.
So they're two.

759
00:41:58,760 --> 00:42:01,520
It's like kind of going in
between what you guys are

760
00:42:01,520 --> 00:42:03,160
saying.
I do a little something

761
00:42:03,160 --> 00:42:08,840
different for the video, but
it's mostly the same episode and

762
00:42:08,840 --> 00:42:13,840
I mostly still record with the
audio audience in mind.

763
00:42:13,840 --> 00:42:16,800
So if somebody has written a
book and they hold up their book

764
00:42:16,800 --> 00:42:20,880
and they say here's my book, I'm
going to either stop and say,

765
00:42:20,880 --> 00:42:24,280
hey, she's holding up a book
right now for those of you who

766
00:42:24,280 --> 00:42:28,680
are listening, I'll describe it,
or I'll cut that out for the

767
00:42:28,680 --> 00:42:31,640
audio audience.
That's fair and thank you,

768
00:42:32,160 --> 00:42:33,440
Yvonne.
And by the way, I didn't say

769
00:42:33,440 --> 00:42:34,880
good morning, so good morning to
you.

770
00:42:35,520 --> 00:42:39,120
And good morning.
And I'm going to kind of push

771
00:42:39,120 --> 00:42:43,520
back again on this because it's
my opinion.

772
00:42:44,160 --> 00:42:46,840
Long intros don't have a place
on either format.

773
00:42:47,040 --> 00:42:49,960
It drives me crazy.
No offense, Yvonne, really, I

774
00:42:49,960 --> 00:42:52,320
love you a lot.
But it drives me crazy when I

775
00:42:52,320 --> 00:42:54,560
hear podcasts with big long
intros.

776
00:42:54,800 --> 00:42:58,400
And it drives me crazier when I
hear podcasters say, well I've

777
00:42:58,400 --> 00:43:02,520
got to cut the intro down for my
video but not my audio.

778
00:43:04,000 --> 00:43:05,520
People want you to get to the
point.

779
00:43:05,720 --> 00:43:09,440
Sorry Yvonne, I'm not directing
this at you, but people want you

780
00:43:09,440 --> 00:43:12,400
to get to the point on audio
just as much as they do on

781
00:43:12,400 --> 00:43:14,920
video.
I appreciate that and I am

782
00:43:14,920 --> 00:43:18,160
thinking of losing that intro.
So you know that is good

783
00:43:18,160 --> 00:43:20,400
feedback.
I've been talking about that

784
00:43:20,560 --> 00:43:24,240
since before video became so
popular in this podcast space.

785
00:43:24,640 --> 00:43:29,680
The long intros is probably the
number one reason why listeners

786
00:43:29,720 --> 00:43:32,960
bail early.
It's just it's long and drawn

787
00:43:32,960 --> 00:43:35,880
out and I think it sets the
wrong tone to get a show

788
00:43:35,880 --> 00:43:38,640
started.
OK, there are lots of people

789
00:43:38,640 --> 00:43:42,640
that still want to chime in and
I'm going to do my best here to

790
00:43:42,760 --> 00:43:45,000
make that happen.
Janae, you've been waiting

791
00:43:45,000 --> 00:43:46,720
patiently.
Did you want to add anything?

792
00:43:49,080 --> 00:43:50,640
Morning, guest.
I did want to answer your

793
00:43:50,640 --> 00:43:54,040
question.
So for for flight, for driver of

794
00:43:54,040 --> 00:43:58,040
the CEO, the same version that's
on video podcast is also on

795
00:43:58,040 --> 00:43:59,840
their audio podcast.
There's no difference.

796
00:43:59,880 --> 00:44:03,360
Right.
And with the recent change, so

797
00:44:03,360 --> 00:44:07,280
what's funny is that I invent
and advertently launched a video

798
00:44:07,280 --> 00:44:09,880
podcast for my client.
And I was like, where's the

799
00:44:09,880 --> 00:44:10,920
audio feed?
Where's the audio feed?

800
00:44:10,920 --> 00:44:15,200
And I couldn't find the MP3
because the RSS feed was serving

801
00:44:15,240 --> 00:44:17,480
the video files to all the
platforms.

802
00:44:17,840 --> 00:44:19,360
I'm like, this is really
interesting.

803
00:44:19,360 --> 00:44:22,880
So YouTube's getting the video,
Spotify is getting the video,

804
00:44:23,240 --> 00:44:27,000
Apple Podcast getting a video.
Now on the Apple Podcast app,

805
00:44:27,000 --> 00:44:30,240
you can hide video.
And the same thing on Spotify,

806
00:44:30,560 --> 00:44:33,760
you can hide the video and just
listen to the audio, which is

807
00:44:33,760 --> 00:44:35,360
like, I was like, OK, this is
really cool.

808
00:44:35,760 --> 00:44:40,200
With HLS coming on, I think
what's going to happen is that

809
00:44:40,240 --> 00:44:45,200
the host will be able to send
two versions, an audio and a

810
00:44:45,200 --> 00:44:49,720
video, because that's why
they're making the host sign a

811
00:44:49,720 --> 00:44:52,880
deal and get the API key from
the host.

812
00:44:53,160 --> 00:44:57,720
So then or actually getting the
API key from Apple and putting

813
00:44:57,720 --> 00:45:00,680
it into the host.
So then they have a straight

814
00:45:00,680 --> 00:45:03,080
path to send the video file as a
separate thing.

815
00:45:03,080 --> 00:45:04,520
So that's a thing what's
happening.

816
00:45:04,760 --> 00:45:08,880
We'll know more as a as more
host start offering that thing.

817
00:45:09,240 --> 00:45:10,480
Yep.
Thank you, Janine.

818
00:45:10,520 --> 00:45:12,080
Hey, Mark.
Mark, can I just jump in there

819
00:45:12,080 --> 00:45:15,840
for a second?
The only flaw though, Janine, is

820
00:45:15,840 --> 00:45:19,000
if you think about what Apple
has said, they said you're going

821
00:45:19,000 --> 00:45:22,360
to be able to change on the fly
from audio to video.

822
00:45:22,800 --> 00:45:25,400
If you're listening to two
separate files, that's never

823
00:45:25,400 --> 00:45:28,320
going to work.
So I disagree with you because I

824
00:45:28,320 --> 00:45:31,360
think what this is going to mean
is there's going to be a single

825
00:45:31,360 --> 00:45:33,840
audio video file.
And if you have the ability to

826
00:45:33,840 --> 00:45:37,320
switch between the two
midstream, it's going to have to

827
00:45:37,320 --> 00:45:40,360
be the video file where they're
getting the audio from because

828
00:45:40,360 --> 00:45:41,200
that's.
The only way it's.

829
00:45:41,200 --> 00:45:43,480
Going to work because you know
what I'm saying, Janine.

830
00:45:43,640 --> 00:45:46,040
Yeah, no, I think that's what's
happening is just using that one

831
00:45:46,040 --> 00:45:49,680
file, just turning off the video
component and still playing the

832
00:45:49,720 --> 00:45:53,160
audio because every video has
audio, right?

833
00:45:53,480 --> 00:45:55,440
So I totally agree that's what's
actually happening.

834
00:45:55,720 --> 00:45:59,400
Ralph, I feel like what makes
that a problem because if

835
00:45:59,400 --> 00:46:03,320
anything, as the creator, I'm
happy about that because now I

836
00:46:03,320 --> 00:46:05,440
don't have to.
I don't have to create 2

837
00:46:05,440 --> 00:46:08,480
separate files, I don't have to
upload 2 separate files.

838
00:46:08,800 --> 00:46:13,440
One file is video and it turns
into audio for the consumer who

839
00:46:13,440 --> 00:46:15,200
doesn't give a crap.
Quite frankly.

840
00:46:15,200 --> 00:46:18,840
If it's an MP3MP4 or a GIF file,
they don't care.

841
00:46:19,040 --> 00:46:21,960
It's Mark.
It's a problem if you believe

842
00:46:21,960 --> 00:46:25,880
that there are two separate
feelings between audio and

843
00:46:25,880 --> 00:46:28,640
video.
I actually believe that a little

844
00:46:28,640 --> 00:46:31,400
bit more of an on ramp.
I believe the good mornings and

845
00:46:31,400 --> 00:46:35,120
how's everybody doing on the
audio side are actually valuable

846
00:46:35,120 --> 00:46:37,480
to the audio listener.
I may die on that hill, but

847
00:46:37,480 --> 00:46:40,240
that's my opinion.
OK, But I don't think there is

848
00:46:40,240 --> 00:46:42,840
valuable to the video listener.
But it could be though already

849
00:46:42,840 --> 00:46:44,560
in that.
But I just think there is a

850
00:46:44,640 --> 00:46:47,520
different experience there.
And that's why I'm saying is

851
00:46:47,520 --> 00:46:50,160
this is going to change.
If you do like I do, and you put

852
00:46:50,160 --> 00:46:52,680
two separate files together,
that that's all I'm saying is

853
00:46:52,680 --> 00:46:56,840
that if yours, if your intention
is for your audio file to be a

854
00:46:56,840 --> 00:46:59,400
little bit different than your
video file, this is going to

855
00:46:59,400 --> 00:47:01,560
change.
I think that in a lot of cases

856
00:47:01,560 --> 00:47:04,800
the chit chat doesn't work for
whatever format.

857
00:47:05,120 --> 00:47:08,240
For 1/2 I think the chit chat
can work.

858
00:47:08,760 --> 00:47:11,560
I think it's a matter of knowing
how to do it.

859
00:47:11,960 --> 00:47:14,600
If you're just sitting there
shooting the S and you're just

860
00:47:14,600 --> 00:47:17,880
talking about the weather on
your show when your show about

861
00:47:17,880 --> 00:47:21,120
how to start a business, yeah,
that's nonsense.

862
00:47:21,120 --> 00:47:23,080
That's not going to fly very
well.

863
00:47:23,320 --> 00:47:26,120
But if you have, if you are
having a little bit of chitchat,

864
00:47:26,120 --> 00:47:29,320
it's somewhat on point.
Or maybe it's just an update

865
00:47:29,320 --> 00:47:32,080
from the host about something
going on in their lives.

866
00:47:32,480 --> 00:47:35,560
I think that works no matter
what format, as long as they

867
00:47:35,560 --> 00:47:39,400
know how to tell a compelling
story or how to have compelling

868
00:47:39,400 --> 00:47:42,040
chitchat.
Again, I don't think it matters

869
00:47:42,040 --> 00:47:46,120
what the source is, whether it's
video or audio.

870
00:47:46,120 --> 00:47:50,160
I think this is all about the
host and the content and how

871
00:47:50,160 --> 00:47:54,560
it's being delivered by their
mouth and what their act, the

872
00:47:54,560 --> 00:47:56,240
words that they're actually
saying.

873
00:47:56,920 --> 00:47:59,160
I don't disagree with you, Mark.
I don't disagree with you, Mark.

874
00:47:59,200 --> 00:48:02,000
I just think we need to
understand that if you think

875
00:48:02,000 --> 00:48:03,960
you're going to have two
separate, you are not going to

876
00:48:03,960 --> 00:48:05,680
have that experience.
That's all I'm saying.

877
00:48:05,720 --> 00:48:08,160
OK.
And Matt, you wanted to chime

878
00:48:08,160 --> 00:48:10,680
in, go for it.
I am loving this chat because

879
00:48:10,680 --> 00:48:13,840
this is the beginning of where I
would love people to start

880
00:48:13,840 --> 00:48:15,760
thinking about these discussions
to go.

881
00:48:15,880 --> 00:48:19,400
That is very vague thing to say,
but I'm going to clarify it a

882
00:48:19,400 --> 00:48:22,440
little bit what the current
argument is at the moment.

883
00:48:23,040 --> 00:48:26,240
But where you come from
different sides is what we often

884
00:48:26,240 --> 00:48:30,600
have a problem as podcasters is
that trying to create a

885
00:48:30,600 --> 00:48:36,240
collective golden rule about a
single subject that covers every

886
00:48:36,600 --> 00:48:41,360
specific podcast, podcasters and
listeners experience.

887
00:48:41,600 --> 00:48:44,520
Those rules are going to be
changing over time, like this

888
00:48:44,520 --> 00:48:48,160
discussion about whether it's
worth doing audio only anymore

889
00:48:48,160 --> 00:48:52,120
or just constructing your audio
in the video and having that be

890
00:48:52,120 --> 00:48:53,720
the primary source for
everything.

891
00:48:54,040 --> 00:48:56,320
That's going to be a really
interesting one that comes up.

892
00:48:56,720 --> 00:48:59,200
These are the things that
listeners don't really worry

893
00:48:59,200 --> 00:49:00,360
about.
We worry about them as

894
00:49:00,360 --> 00:49:03,040
podcasters.
I think most of what happens

895
00:49:03,040 --> 00:49:05,680
when we get into these
discussions is that we want to

896
00:49:05,680 --> 00:49:09,120
advocate for our listeners or
our viewers as strongly as

897
00:49:09,120 --> 00:49:11,160
possible with the content that
we want to make.

898
00:49:11,440 --> 00:49:14,360
But I want people to think about
the listener, their listener

899
00:49:14,360 --> 00:49:18,480
behavior, the people that engage
with their content and be

900
00:49:18,480 --> 00:49:21,200
informed with people who are
similar to them.

901
00:49:21,200 --> 00:49:23,360
I think that's the biggest part.
Thank you, Matt.

902
00:49:23,360 --> 00:49:26,440
Thank you for basically wrapping
up the show today.

903
00:49:26,440 --> 00:49:30,040
I mean that is a great way to
kind of bring this all together

904
00:49:30,040 --> 00:49:33,440
and I appreciate that.
I will call out Bez, who shared

905
00:49:33,440 --> 00:49:35,600
in the chat.
He was agreeing with me earlier

906
00:49:35,600 --> 00:49:37,480
that, yeah, the audience doesn't
really care.

907
00:49:37,480 --> 00:49:40,080
He agrees with that.
He goes on to say, but owning

908
00:49:40,080 --> 00:49:43,200
your content and the value of
the RSS feed is important.

909
00:49:43,400 --> 00:49:45,920
I think that's the whole premise
from Adam Curry.

910
00:49:46,120 --> 00:49:49,760
Do you own your content?
And he goes on to say, Bez does

911
00:49:50,280 --> 00:49:53,640
because if I'm the creator, I
have to make decisions on the

912
00:49:53,640 --> 00:49:56,440
choices in front of me.
Yes, data and trends are

913
00:49:56,440 --> 00:50:00,200
important, but how does that
integrate to your strategy and

914
00:50:00,200 --> 00:50:03,840
values and ability to produce to
the smorgasbord?

915
00:50:04,080 --> 00:50:06,440
And then he says, this is a
great discussion.

916
00:50:06,720 --> 00:50:08,960
Bez, thank you for chiming in
there.

917
00:50:08,960 --> 00:50:10,920
I hear you.
That makes sense.

918
00:50:11,160 --> 00:50:14,200
And Matt, thank you.
I heard you and that makes sense

919
00:50:14,200 --> 00:50:16,920
as well.
Great, great discussion today,

920
00:50:16,920 --> 00:50:18,400
gang.
It went in a couple of different

921
00:50:18,400 --> 00:50:20,960
directions.
I didn't even know it would, and

922
00:50:20,960 --> 00:50:23,080
this was a really lively
conversation.

923
00:50:23,080 --> 00:50:26,000
And just to be clear, no hard
feelings with Ralph.

924
00:50:26,000 --> 00:50:28,280
It's all good.
It's we're allowed to have

925
00:50:28,280 --> 00:50:31,800
differences of opinions here and
I think that's what make this

926
00:50:31,800 --> 00:50:35,120
makes this show go round.
We still love each other and I'm

927
00:50:35,160 --> 00:50:37,160
still.
And just everybody knows on the

928
00:50:37,160 --> 00:50:40,040
video I'm still smiling.
So we're all good over here.

929
00:50:40,320 --> 00:50:43,960
Everybody is good, all good, and
Ralph is smiling even with all

930
00:50:43,960 --> 00:50:47,000
the tech difficulties he's had
behind the scenes.

931
00:50:47,000 --> 00:50:49,920
If you've been watching the
video today, thank you all for a

932
00:50:49,920 --> 00:50:52,480
great discussion.
We are back tomorrow, 7:00 AM

933
00:50:52,480 --> 00:50:55,480
Eastern Time.
And you know what we do on

934
00:50:55,480 --> 00:50:57,800
Fridays?
Yes, we celebrate our wins from

935
00:50:57,800 --> 00:51:01,960
the week and we make it more of
a community focused discussion.

936
00:51:02,200 --> 00:51:05,440
This is our time to get to
really get to know each other

937
00:51:05,440 --> 00:51:07,520
even more.
So come join us.

938
00:51:07,680 --> 00:51:10,840
Of course, we talk all things
podcasting when we do that.

939
00:51:11,000 --> 00:51:13,920
So come join us tomorrow live,
7:00 AM Eastern Time.

940
00:51:13,920 --> 00:51:15,560
And if you want to learn how, go
to

941
00:51:15,560 --> 00:51:18,880
podcastingmorningchat.com/join
us.

942
00:51:18,920 --> 00:51:21,920
And until tomorrow, make it a
great day.

943
00:51:21,920 --> 00:51:23,080
Everybody take care.