491. Apple, OpenAI, and the New Podcasting Shift

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Good morning podcasting, Morning
Chat.

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Today is Wednesday, April 8th,
2026, and today it's our news

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and comment episode with Apple
proving it still drives

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discovery, new upgrades from
Buzz Sprout and Riverside, and

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Open AI is stepping into podcast
ownership.

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So if you're listening live on
Clubhouse, hit the share button

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top right hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this with

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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Podcasting Morning Chat is
powered by Ironic Media, helping

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podcasters launch, Polish and
grow great shows, and by content

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Creators Accountant, helping
creators build real business

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behind their content.
Good morning again podcasting

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morning chat.
Thank you so much for being

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here.
I am your host Mark Ronick and

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currently on stage with me.
A moment ago it was a little,

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little quiet in here, but now on
stage with me we have Dr. Faye,

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Ralphie Step, Nick Naulback, Sid
Meadows and BC Babbles.

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And if you want to learn more
about this fine crew, just go to

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podcastingmorningchat.com/people
and you'll also see there

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Jonathan Howard who has just
joined us on stage as well.

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Glad you all are here.
Like I said, we started at 7:00

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AM with me, Dr. and Ralph, which
might have been a first if we

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went any further.
But then as the music was

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playing, the usuals popped in
and are here with us today.

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So thank you and shout out to
Nick Nalback.

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Thank you for correcting me.
I've been saying at the intro,

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please share this on Clubhouse
bottom.

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Well, it's moved the share
Button's down at the top right

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hand side of the screen here on
Clubhouse.

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So thank you Nick for that
correction.

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Clubhouse has been making lots
of updates lately.

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And by the way, if you want to
figure out how to join us on

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Clubhouse or anywhere for that
matter, just go to

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podcastingmorningchat.com/join
us.

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Now.
Before I go any further, want to

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quickly remind you of something?
Do you have podcast gear on your

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wish list?
Then if you do listen up, you

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could win Ralph E Steps Lightly
used Roadcaster Duo, plus a free

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monetization strategy session
designed to help you make

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smarter moves, particularly
money moves with your show.

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The Duo is a great piece of gear
because I think it helps you

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sound polished, works really
well with multiple audio

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sources, and gives you hands on
control over your live

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production all in one compact
unit.

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And the smaller size makes it
especially convenient if you

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ever need to record on the go.
But Ralph, do you want to share

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just a little bit about the
strategy session?

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Absolutely.
So what I'm doing is I'm working

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with you to help you build a
monetization strategy for your

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content.
Actually had a 15 minute call

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with one of our normal audience
members yesterday and we did a

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little bit of a pre interview
for that, but that's what I'm

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offering.
I'll spend an hour with you.

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We'll look at your content,
we'll look at your monetization

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strategy and help you try to
make pay for some of the bills

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related to your podcasting.
So I'm throwing that in with the

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duo, so make sure you check.
That out awesome and you can do

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that by going to
podcastingmorningchat.com/duo

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DUO.
All right, so with that, let's

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dive in to the news today.
Now I've been forgetting which

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music to play.
I think this is the one.

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I don't know, I think that's the
old one.

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Now that I say it, I got to get
rid of it.

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I got to move it off the board
so I don't keep playing it,

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although again, no big deal, it
works.

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So let's dive into some podcast
data as we do when we start our

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news and comment episodes. 1st,
I wanted to read this to you

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because I get these total number
of podcasts updated each week.

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I get this from
podcastbusinessjournal.com and

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they preface these numbers and I
thought it would be helpful to

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share how they preface these
numbers.

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They say a helpful number to
understand the amount of podcast

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being created is the total
number of quote, active

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podcasts, close quote.
These are podcasts that still

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are being updated and therefore
actively marketing themselves.

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If you're marketing, if you're
making shows, you might consider

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this number to be your
competition rather than the big

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4.7 million podcasts number that
Podcast Index reports.

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So with that, the total number
of actual or active podcasts

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that have updated in this past
week, 191,234, which is down

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2.1% from the previous week.
And if you're interested, those

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total active podcasts that have
updated in the last 30 days is

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363,625, which is up .5% from
the last month according to

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podcastbusinessjournal.com.
So if you're ever curious and

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want to see those numbers, they
do update them in real time.

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Go check them out over at
Podcast Business Journal.

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All right, Dr. come to you.
Let's do the top fives on Apple.

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And I know you have a random
list of top fives from Spotify.

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Yeah, so just a fair warning,
don't be shocked when I read the

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first one off, which is going to
be #5 this is Apple, the Apple

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charts.
OK, Got it.

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So #5 is the Joe Rogan
experience.

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Yeah #4 is the idiot OK?
It's a serial production and the

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from the New York Times #3
Tiffany please is Dateline.

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NBC number 2 is Crime Junkie and
the number one podcast of is The

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Daily.
OK, there you go.

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Yes.
So Dr. saying don't be

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surprised.
This is the Apple list.

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So Joe Rogan's number 5 yes on
Spotify currently, spoiler

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alert, he is number one on
Spotify.

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But that's why Dr. is going to
give us a random chart from

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Spotify.
Go ahead.

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That's right, so this week's
random chart from Spotify is

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science.
You're blinding me with science.

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OK, so #5 is the Hidden brain #4
is Startalk Radio with Neil

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Degrassi probably very, very
popular this week, that's for

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sure, with Artemis going up and
stuff like that.

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Number 3 is Ologies with Allie
Ward.

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Number 2 is Radiolab.
And the number one podcast is

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Science Versus Spotify versus?
OK, cool.

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I do.
I am a fan.

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I don't listen regularly, but
when I think of it, I definitely

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check in on Startalk Radio.
Neil Degrassi Tyson I just find

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quite amusing and fascinating
with all the knowledge that he

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has in that brain of his.
Yeah, great show and thank you

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Dr. for those top fives.
Here's the music.

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Let me give you 3 different
events or things of note for you

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that may be of interest to you
as a podcaster.

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First, the Quill Podcast Awards
are back for their fifth year

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and nominations are now open as
of yesterday.

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The awards celebrate the
achievements of podcasters and

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podcast companies, and there are
13 categories to choose from.

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So check out Quill Podcast
Awards at Quill podcasting.com

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and we'll put a link to that in
the show notes as well.

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If you're interested.
I think I may apply.

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And you can also nominate others
as well.

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So if you have a favorite
podcast that you want to

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nominate, you can do that as
well.

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You don't have to just nominate
your own.

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Also, here's a new one we
haven't talked about yet, the

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Soundwave Summit 2026.
This comes May 9th to the

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Harbourfront Center in Toronto.
It's created for podcasters,

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producers, editors, audio or
video entrepreneurs and creative

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teams building in the
independent space.

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The South Sound Wave Summit is
designed to help attendees move

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beyond isolated creation and
into real community, practical

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strategy and sustainable growth.
Again, that's at Harborfront

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Center in Toronto for our
Canadian listeners, which we do

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have plenty of those.
Thank you to those of you

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listening in Canada.
Also in a reminder, Empowered

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Podcasting 3, Yes, that is
coming up August 21st through

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the 23rd and you can get your
tickets at

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empoweredpodcasting.com.
But I'm here to tell you that if

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you haven't already applied to
be a speaker, now is your chance

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and you have until April 15th to
do so.

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So go to
empoweredpodcasting.com/speakers

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and you can apply to be a solo
presentation that's generally a

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30 minute presentation.
Or if you have more of a

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workshop style that you want to
do where you're more interactive

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and getting our attendees more
involved in the presentation

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that we give you more like a 45
minute slot for that.

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So do that at
empoweredpodcasting.com/speakers.

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Again, the deadline is April
15th.

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We'd love to have you there.
And actually wrong music.

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I should have done this.
Quick tip, smart move.

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Yeah.
Content creators.

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Business fight.
Maybe my favorite Stinger of

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Wednesday mornings and today's
content creators bite is brought

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to you by the guy who's about to
host it, Ralph Estep, Junior of

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Content Creators Accountant.
Ralph is a licensed accountant

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and my accountant as well, both
personal and business.

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With over 30 years of experience
at

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contentcreatorsaccountant.com.
He helps creators stop guessing

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about taxes and money, turning
financial chaos into clarity.

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So, Ralph, what do you got for
us today?

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Well, you were talking about
April 15th and if you look at

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your calendar, we are 7 days
away.

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And for one, I'm happy about
that.

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But there's a lot of content
creators who are about to make a

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very expensive mistake.
And that's because they think

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they can file an extension and
it means they don't have to pay

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their taxes until the extension
deadline.

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And that misunderstanding right
there is costing thousands of

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dollars each year.
It's like Mark said, I'm Ralphie

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TE, I'm the content creators
accountant and I work with

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content creators all over.
And here's the reality.

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You have two deadlines on the
15th, dare I say 3 deadlines.

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If you want to be a speaker for
EPC, three, that's your third

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one.
But you've got 2 tax deadlines,

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not one.
Lot of people think you just

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have a deadline to file.
That's true.

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You do have a deadline to file,
but you've also got a deadline

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to pay, and the IRS treats those
very differently.

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Now, if you don't file on time,
you get hit with a 5% per month

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penalty on what you owe.
That adds up fast.

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That one hurts.
But if you file an extension,

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you avoid that big penalty,
which is a good thing.

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That's the good news.
But here's the part most

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creators miss.
The IRS still expects you to

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estimate your taxes and pay by
April 15th.

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And if you don't pay, you still
get hit with a, you get a

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smaller penalty, but daily
compound interest from that day

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forward.
It's kind of like you get into a

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taxicab and the meter starts
running.

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And this is where creators get
caught because as I mentioned on

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the show many times, income is
mess.

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You've got it coming from all
directions at different times.

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So what happens?
You look at your bank account,

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you think you're fine, but you
haven't put anything aside for

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taxes.
And that's not a tax problem,

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that's a system problem, which
we talked a lot about the other

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day.
So if you're not ready for the

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15th, a lot of people might be
in the audience right now

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saying, Ralph, I'm not ready.
Here's what I need you to do.

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Number one thing, file an
extension that gets you out of

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that failure to file penalty.
Second thing, estimate what you

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think you're going to owe and
pay something, even if it's not

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everything.
That one move can save you

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thousands of dollars in
penalties.

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Now I've got a question for the
I'm Curry about this.

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How many people in the room have
either filed an extension before

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or been surprised about these
penalties?

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And it more importantly than
that, did you know before today

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that an extension doesn't extend
your payment?

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This is one of the biggest
financial mistakes I see

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creators make every day, and
it's completely avoidable.

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And once you understand how the
system works, you can beat the

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system.
So does anybody want to comment

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about that particular situation
that I just tell you something

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you didn't know or were you
aware of this ahead of time?

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Interesting.
Well, one thing I was going to

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ask you, Ralph, is I know that
yes, you've said it and I know

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00:14:13,880 --> 00:14:19,320
this April 15th is the deadline,
but I also know that for

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00:14:19,320 --> 00:14:21,520
businesses it's actually March
15th.

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00:14:21,520 --> 00:14:25,680
So that's come and gone.
So my question to you is, should

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00:14:25,680 --> 00:14:29,400
creators be worried if they've
missed that March 15th deadline

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00:14:29,440 --> 00:14:32,200
and, you know, 'cause they were
assuming, oh, it's April 15th?

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00:14:32,560 --> 00:14:35,240
Well, yes, it depends on the
type of entity you have.

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If you've got a subchapter S
corporation or a multi member

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00:14:39,000 --> 00:14:42,720
LLC, but it was due March 15th.
If you've got a single member

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00:14:42,720 --> 00:14:45,920
LLC that you file as part of
your personal tax return, you're

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00:14:45,920 --> 00:14:48,280
still OK.
So if you missed that deadline

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00:14:48,280 --> 00:14:50,800
and you're a single member LLC,
which what I see is a lot of

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00:14:50,800 --> 00:14:54,440
people are single member LLCS,
you still got till April 15th.

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00:14:54,440 --> 00:14:58,320
But don't forget you can file an
extension to file, which gives

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00:14:58,320 --> 00:15:00,080
you an extension out till
October 15th.

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00:15:00,080 --> 00:15:02,360
And a lot of people take a
breath and say, oh, great, I've

241
00:15:02,360 --> 00:15:06,440
got till October 18th.
But you still owe the money from

242
00:15:06,480 --> 00:15:08,560
April 15th.
So even if you put it on

243
00:15:08,560 --> 00:15:11,920
extension, send what you can to
reduce that penalty.

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00:15:12,280 --> 00:15:14,440
And don't just think, well, I'm
going to go take a nap, like I'm

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00:15:14,440 --> 00:15:16,320
going to hibernate till October
the first.

246
00:15:16,560 --> 00:15:18,920
Because if you owe money,
they're going to go back to

247
00:15:18,920 --> 00:15:21,520
April 15th and charge you a
penalty moving forward.

248
00:15:21,920 --> 00:15:24,040
OK, that makes sense.
All right, cool.

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00:15:24,040 --> 00:15:28,520
Does anyone else have any
questions for Ralph before we

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00:15:28,680 --> 00:15:32,800
keep things moving?
Can I hibernate even if I paid

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00:15:32,800 --> 00:15:34,040
my taxes?
Is that good?

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00:15:35,760 --> 00:15:38,520
If you've hibernated, Jonathan,
you're good to go, my friend.

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00:15:38,520 --> 00:15:42,400
If you've paid and filed, you
can take a break and just relax.

254
00:15:42,680 --> 00:15:46,040
All right, that's my question.
I have a question for everybody

255
00:15:46,040 --> 00:15:48,720
here on Clubhouse.
And if you're listening or

256
00:15:48,720 --> 00:15:52,440
watching live, put it in the
chat on whatever video platform

257
00:15:52,440 --> 00:15:57,800
you're watching on and put give
me a one in the chat if you have

258
00:15:57,800 --> 00:16:02,920
already filed your taxes or A2
if you have not one in the chat.

259
00:16:03,080 --> 00:16:07,080
Yes, I filed my taxes.
Well, Nick is giving us a thumbs

260
00:16:07,080 --> 00:16:08,920
up that counts.
He's already filed.

261
00:16:08,920 --> 00:16:10,640
Dr. says 2.
I am a 2.

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00:16:10,640 --> 00:16:14,360
But Ralph is feverishly working
behind the scenes helping us get

263
00:16:14,360 --> 00:16:16,440
that wrapped up.
Dave is a 2.

264
00:16:16,440 --> 00:16:18,360
So it looks like we've got a lot
of twos.

265
00:16:18,360 --> 00:16:20,800
Ralph, you haven't filed your
own taxes yet.

266
00:16:22,120 --> 00:16:25,640
OK, so here's a story my wife
always says to me how come we're

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00:16:25,640 --> 00:16:29,360
always the last to file?
I said because I got to get all

268
00:16:29,360 --> 00:16:32,480
the clients taken care of 1st
and Nikki put something in the

269
00:16:32,480 --> 00:16:33,800
chat.
I just wanted to mention I did

270
00:16:33,800 --> 00:16:35,320
have a great call with Nikki
yesterday.

271
00:16:35,320 --> 00:16:38,120
It was a pleasure to meet her
and you know, one-on-one through

272
00:16:38,120 --> 00:16:40,320
Zoom.
But yeah, Mark, I'm the last one

273
00:16:40,320 --> 00:16:41,800
to file.
It's kind of like, you know, the

274
00:16:41,800 --> 00:16:44,200
person who's a Carpenter and the
stuff around your house never

275
00:16:44,200 --> 00:16:46,680
gets built.
It works the same way for me,

276
00:16:46,680 --> 00:16:50,080
honestly.
So yeah, I put my extension on

277
00:16:50,080 --> 00:16:52,320
and I just say, you know what,
I'll get through all the client

278
00:16:52,320 --> 00:16:54,640
stuff 1st and then I'll get back
to my stuff.

279
00:16:54,640 --> 00:16:57,880
But don't miss this deadline
because file an extension is

280
00:16:57,880 --> 00:17:00,960
super easy.
It will save you a big amount of

281
00:17:00,960 --> 00:17:03,280
penalty dollars to at least do
that.

282
00:17:03,920 --> 00:17:06,319
Yeah, yeah.
All right.

283
00:17:06,520 --> 00:17:08,319
Cool.
Well, it looks like yeah, a lot

284
00:17:08,319 --> 00:17:11,960
of people need some some time.
Yes, Dr., go ahead.

285
00:17:12,520 --> 00:17:16,200
OK, so I don't know if this is
going to be a dirty word to you,

286
00:17:16,520 --> 00:17:22,440
Ralph, but is there anything
that most people miss when they

287
00:17:22,440 --> 00:17:26,000
use TurboTax?
Oh, so if you were watching me

288
00:17:26,000 --> 00:17:28,920
on video, you would have seen a
smile from ear to ear.

289
00:17:29,080 --> 00:17:33,240
I love TurboTax because it keeps
me busy all year long because,

290
00:17:33,320 --> 00:17:38,040
and I'm not and I'm not throwing
TurboTax under the bus, but it

291
00:17:38,040 --> 00:17:40,600
talks you into a lot of stuff
you shouldn't have.

292
00:17:41,040 --> 00:17:43,920
I'll give you a great example of
this, Dr. since you asked, I had

293
00:17:43,920 --> 00:17:46,720
a client a couple years ago.
They used TurboTax to prepare

294
00:17:46,720 --> 00:17:49,680
their tax return.
TurboTax somehow talked them

295
00:17:49,680 --> 00:17:53,240
into deductions they didn't
deserve and they got this $8000

296
00:17:53,240 --> 00:17:55,680
refund.
Well, about six months later,

297
00:17:55,680 --> 00:17:59,120
the IRS came with a letter and
said guess what, you owe us 10

298
00:17:59,120 --> 00:18:01,160
grand.
So they came in to see me.

299
00:18:01,160 --> 00:18:03,560
Guess what?
They did owe the IRS 10 grand

300
00:18:03,920 --> 00:18:06,760
because the online software
talked them into something they

301
00:18:06,760 --> 00:18:10,120
did not qualify for.
And that's why I love TurboTax

302
00:18:10,120 --> 00:18:13,080
and a lot of the online stuff.
Because what'll happen is you'll

303
00:18:13,080 --> 00:18:15,920
file your return, you'll get
your refund, and then about six

304
00:18:15,920 --> 00:18:18,400
months or nine months later,
you'll get a letter in the mail

305
00:18:18,400 --> 00:18:22,360
from the IRS that says ODR. We
found a little error on your

306
00:18:22,360 --> 00:18:24,360
return.
And that's when people come in

307
00:18:24,360 --> 00:18:26,120
and say, Ralph, I need some
help.

308
00:18:26,960 --> 00:18:31,120
If you've got a very simple tax
return, then the online stuff is

309
00:18:31,120 --> 00:18:32,240
fine.
I'm not going to sit here and

310
00:18:32,240 --> 00:18:34,400
say it's not.
But if you're a content creator

311
00:18:34,400 --> 00:18:37,440
and you've got any kind of
complexities on your tax return,

312
00:18:37,760 --> 00:18:40,920
using the online software
without a guide is going to get

313
00:18:40,920 --> 00:18:43,120
you in trouble.
It just is going to do that.

314
00:18:44,320 --> 00:18:46,040
Yeah, it's one of those things
it's like.

315
00:18:46,040 --> 00:18:48,520
Now that you put the fear of God
in me.

316
00:18:48,680 --> 00:18:52,360
Right.
Yeah, it's one of those things

317
00:18:52,360 --> 00:18:57,000
that with when it comes to
taxes, it's like with taxes and

318
00:18:57,000 --> 00:19:00,960
with say website back end stuff,
I don't touch it.

319
00:19:01,360 --> 00:19:03,720
I am too scared to touch it.
I don't want to make any

320
00:19:03,720 --> 00:19:06,160
mistakes.
So yeah, I leave that to the

321
00:19:06,160 --> 00:19:08,440
professionals.
Sid, you wanted to add some?

322
00:19:08,440 --> 00:19:09,680
Billy, go ahead.
No, I'm sorry.

323
00:19:09,680 --> 00:19:10,720
Go ahead.
Go ahead, Sid.

324
00:19:11,000 --> 00:19:13,200
Good morning, everybody.
So I'm doing rough.

325
00:19:13,200 --> 00:19:18,760
I'm doing my son's taxes on
TurboTax in the upsells.

326
00:19:19,040 --> 00:19:21,280
Oh my gosh, you know, do you get
to the screen?

327
00:19:21,280 --> 00:19:22,400
It looks like that you're going
to click.

328
00:19:22,400 --> 00:19:26,200
They highlight a button like
this is the button to submit.

329
00:19:26,200 --> 00:19:28,400
But you if you actually look at
the screen, it's actually

330
00:19:28,560 --> 00:19:30,080
they're charging you something
else.

331
00:19:30,080 --> 00:19:31,560
If you want to do this, you can
get this.

332
00:19:31,560 --> 00:19:33,560
So you have a person review it
for this much.

333
00:19:34,200 --> 00:19:36,520
I swear I think there were a
dozen different up sales like.

334
00:19:36,520 --> 00:19:40,680
Jeez, just I just.
Want to hit the button and then

335
00:19:40,680 --> 00:19:44,800
we had to go to, we can't file
it till we get an IRS PIN.

336
00:19:45,280 --> 00:19:48,120
So he had to go to the IRS's
website, integrate a PIN and

337
00:19:48,440 --> 00:19:51,760
then they couldn't validate his
ID.

338
00:19:51,800 --> 00:19:54,280
So he has to do a video call
with the IRS.

339
00:19:54,280 --> 00:19:55,640
I assume he did that in the last
day or so.

340
00:19:55,640 --> 00:19:57,240
I haven't heard from him.
I need to ping him today.

341
00:19:57,520 --> 00:20:00,840
So literally we're just waiting
now for this PIN so that we can

342
00:20:00,840 --> 00:20:03,800
insert the PIN and hit the file
button so he can pay his money

343
00:20:03,800 --> 00:20:05,880
and my wife's.
Like I never thought it would be

344
00:20:05,880 --> 00:20:07,320
so hard to pay the government
money.

345
00:20:10,840 --> 00:20:16,240
Yeah, I know those, that kind of
software specifically, they just

346
00:20:16,240 --> 00:20:18,680
Riddle you with ads and pop ups.
Yeah.

347
00:20:18,680 --> 00:20:21,920
It's no fun, especially when
you're already in the thick of

348
00:20:21,920 --> 00:20:25,040
it, probably a little frustrated
trying to get all your taxes

349
00:20:25,040 --> 00:20:27,680
done and you have to also
navigate those ads.

350
00:20:27,720 --> 00:20:29,720
Yeah, I'm with you there.
Yes, Alex.

351
00:20:30,480 --> 00:20:32,480
It's like a Mel Robbins intro,
right?

352
00:20:32,480 --> 00:20:33,440
That's right.
That's right.

353
00:20:33,440 --> 00:20:36,800
It's like Mel Robbins podcast.
Exactly.

354
00:20:38,440 --> 00:20:42,760
Only upsell that I do is the
audit upsell they like.

355
00:20:43,240 --> 00:20:47,160
Guarantee they do something in
case you get audited.

356
00:20:48,960 --> 00:20:51,080
And Ralph is giving a thumbs
down.

357
00:20:51,080 --> 00:20:52,000
I've.
Been.

358
00:20:53,840 --> 00:20:57,880
Screwing up all these years.
Thumbs down, Ralph.

359
00:20:58,400 --> 00:21:01,800
Yeah, especially that one that
is just the biggest pile of

360
00:21:02,000 --> 00:21:05,560
flaming garbage that you can
possibly do because if you read

361
00:21:05,560 --> 00:21:08,320
the fine print, it says up to
the amount you paid for the

362
00:21:08,320 --> 00:21:10,640
software, which is not going to
help you at all.

363
00:21:10,640 --> 00:21:13,280
But I want to call out something
that Billy put in the chat about

364
00:21:13,280 --> 00:21:15,800
Sid.
Do not do tax evasion.

365
00:21:16,120 --> 00:21:18,440
Tax evasion you will go to jail
for.

366
00:21:18,800 --> 00:21:21,240
Those are the things with the
little guys with guns and gold

367
00:21:21,240 --> 00:21:23,600
badges.
Show up at your house, at least

368
00:21:23,600 --> 00:21:25,880
file.
Tax evasion is criminal.

369
00:21:26,000 --> 00:21:29,360
Not paying them is civil, but
tax evasion is criminal.

370
00:21:29,360 --> 00:21:32,720
So Billy and what Billy also
wrote in there, the IRS people

371
00:21:32,720 --> 00:21:34,160
give our IRS a hard time, but
they're super nice.

372
00:21:34,160 --> 00:21:38,360
When I call, I agree with him.
The IRS actually is very easy to

373
00:21:38,360 --> 00:21:41,240
deal with if you do the right
thing and you get the right

374
00:21:41,240 --> 00:21:44,120
person on the phone.
They just have a job to do and

375
00:21:44,120 --> 00:21:46,800
they just want to do their job.
So Billy, I trumpet what you

376
00:21:46,800 --> 00:21:48,440
say.
A lot of people give the IRSA

377
00:21:48,440 --> 00:21:50,720
bad name.
I work with them all the time

378
00:21:51,000 --> 00:21:54,440
and 99% of the people I work
with, there are just people just

379
00:21:54,440 --> 00:21:56,720
like you and I who just have a
job to do.

380
00:21:56,720 --> 00:21:58,640
So I don't want to spend all day
talking about this, but just

381
00:21:58,640 --> 00:22:00,960
whatever you do, the deadline is
7 days away.

382
00:22:00,960 --> 00:22:03,960
Don't put it off.
Get that extension filed and get

383
00:22:03,960 --> 00:22:06,920
yourself out of penalty land.
I'm with Jonathan in the chat

384
00:22:06,920 --> 00:22:08,920
here.
Jonathan says Billy just wants

385
00:22:09,080 --> 00:22:12,400
Sid to get arrested.
Yeah, well, also Billye not even

386
00:22:12,400 --> 00:22:14,200
in the country right now, so
let's not even think.

387
00:22:15,880 --> 00:22:19,680
I didn't clear my name here.
I am not tax evading.

388
00:22:20,160 --> 00:22:23,280
I put the number three in the
when the question was asked

389
00:22:23,280 --> 00:22:25,920
because my accountant has not
filed my taxes.

390
00:22:26,080 --> 00:22:27,840
That was not an option.
So I made it an option.

391
00:22:28,080 --> 00:22:30,960
So I am not tax evading.
Billy's trying to stir trouble

392
00:22:30,960 --> 00:22:33,840
at this.
What a shocker, especially if

393
00:22:33,840 --> 00:22:37,920
you are at the brunt of that.
All right, cool.

394
00:22:37,920 --> 00:22:41,680
Thank you, Ralph.
I know tax stuff isn't an A

395
00:22:41,680 --> 00:22:45,680
conversation we have often here,
but it is that time and a lot of

396
00:22:45,680 --> 00:22:48,960
us as content creators, if we're
making money, this is an

397
00:22:48,960 --> 00:22:52,040
important conversation to have.
So yeah, thank you, Ralph.

398
00:22:52,040 --> 00:22:55,760
Appreciate having you here to
help clear some of that up for

399
00:22:55,760 --> 00:23:00,840
us.
Let's get into some quick, maybe

400
00:23:00,840 --> 00:23:03,480
quick news bites.
I call them news bites 'cause I

401
00:23:03,480 --> 00:23:07,080
feel like they could be quick,
maybe not creating tons of

402
00:23:07,080 --> 00:23:10,000
conversation, but I'm often
proven wrong about that.

403
00:23:10,000 --> 00:23:14,240
So let's find out first.
Apple's video podcast strategy

404
00:23:14,240 --> 00:23:19,200
keeps picking up steam.
Lipson and Buzz Sprout have now

405
00:23:19,240 --> 00:23:23,400
joined the list of hosts
supporting HLS video for Apple

406
00:23:23,400 --> 00:23:27,280
Podcasts, leaving Spotify for
Creators and Megaphone as the

407
00:23:27,280 --> 00:23:30,600
major holdouts among the top
hosting platforms.

408
00:23:30,800 --> 00:23:34,400
Not a surprise that Spotify
doesn't want to play nice with

409
00:23:34,480 --> 00:23:37,240
Apple.
The message is getting clear by

410
00:23:37,240 --> 00:23:40,000
the week.
Apple wants podcast video to

411
00:23:40,000 --> 00:23:43,000
become a real part of the
listening experience.

412
00:23:43,200 --> 00:23:46,920
But for creators, pricing,
access and platform support

413
00:23:47,280 --> 00:23:51,520
still look a little murky.
And Ralph, I know we were

414
00:23:51,520 --> 00:23:54,280
talking about some of the
upcoming shows here at

415
00:23:54,320 --> 00:23:57,240
Podcasting Morning Chat.
We're going to talk more about

416
00:23:57,240 --> 00:24:00,080
Apple's video push tomorrow.
A little bit of a different

417
00:24:00,080 --> 00:24:03,120
angle than we have in the past.
You want to tell us a little bit

418
00:24:03,120 --> 00:24:06,200
about that?
Yeah, I really want to dig in

419
00:24:06,200 --> 00:24:11,320
tomorrow to this whole idea of
HLS and how they're going to

420
00:24:11,320 --> 00:24:15,600
grab your audio from that,
because a lot of podcasters,

421
00:24:15,600 --> 00:24:21,040
myself included, release both
audio and video, and the audio

422
00:24:21,440 --> 00:24:23,480
work is different than the video
work.

423
00:24:23,560 --> 00:24:26,920
There might be pieces in the
video that we cut out and we're

424
00:24:26,920 --> 00:24:29,520
going to talk about that
tomorrow because for Examle,

425
00:24:29,520 --> 00:24:32,760
like I have a team that does all
my roduction work and they take

426
00:24:32,760 --> 00:24:35,640
the audio file and when they put
the video together, they

427
00:24:35,640 --> 00:24:38,200
actually strip a lot of that
stuff out to kind of get to the

428
00:24:38,200 --> 00:24:40,200
point.
I think that's going to be an

429
00:24:40,200 --> 00:24:43,440
issue as we move forward with
this whole HLS thing on Apple.

430
00:24:43,440 --> 00:24:46,040
So that's really what I want to
dive into tomorrow on this show,

431
00:24:46,320 --> 00:24:49,200
get some ideas of what other
people are doing here and how

432
00:24:49,200 --> 00:24:51,080
you're going to manage this
change.

433
00:24:51,080 --> 00:24:52,880
So that's what we're going to
cover on tomorrow's show.

434
00:24:53,160 --> 00:24:55,760
Yep, Thank you, Ralph.
That was that's the plan.

435
00:24:55,760 --> 00:24:59,880
And we're going to also talk a
little bit about if or how if

436
00:24:59,880 --> 00:25:02,160
and how we're going to actually
use it.

437
00:25:02,240 --> 00:25:04,600
Like, for example, is the
podcasting morning chat going to

438
00:25:04,600 --> 00:25:07,720
take advantage of this?
Are some of our other fellow

439
00:25:07,720 --> 00:25:10,160
podcasters here with us going to
use it?

440
00:25:10,160 --> 00:25:13,120
Why and why not?
So we'll talk about that

441
00:25:13,120 --> 00:25:16,680
tomorrow, the insurance and
outs, because it's time to do

442
00:25:16,680 --> 00:25:18,040
that.
I know we've talked a lot

443
00:25:18,040 --> 00:25:21,840
theoretically about this new
change, but I want to dig into

444
00:25:21,840 --> 00:25:24,960
the nitty gritty now that it is
a real thing.

445
00:25:26,920 --> 00:25:29,120
What the number of ads removed
are?

446
00:25:29,120 --> 00:25:30,840
Hold on a second.
Something is playing that

447
00:25:30,840 --> 00:25:32,360
shouldn't be playing here.
Hold on.

448
00:25:32,400 --> 00:25:34,720
OK, that's interesting.
All right.

449
00:25:34,720 --> 00:25:39,320
TuneIn reopens the gates for
podcasters It looks like TuneIn

450
00:25:39,320 --> 00:25:42,840
decided that maybe shutting the
door on podcasts wasn't the

451
00:25:42,840 --> 00:25:47,400
smartest long term strategy.
After shutting down podcast

452
00:25:47,400 --> 00:25:51,920
emissions in February 2024,
TuneIn is once again accepting

453
00:25:51,920 --> 00:25:57,000
new podcast listening listings
through its broadcaster portal.

454
00:25:57,120 --> 00:26:00,920
The platform, which powers audio
in places like Tesla vehicles

455
00:26:01,120 --> 00:26:05,960
and Sonos speakers, is report
reopening access after a rocky

456
00:26:05,960 --> 00:26:09,480
stretch that included layoffs
and a 2025 acquisition by

457
00:26:09,480 --> 00:26:12,560
Stingray.
For creators, this means another

458
00:26:12,560 --> 00:26:17,280
distribution channel is back on
the table and you can learn more

459
00:26:17,280 --> 00:26:21,880
about it by going to tune in and
if you're interested, getting

460
00:26:21,880 --> 00:26:25,040
your podcast listed there.
All right, I want to talk a

461
00:26:25,040 --> 00:26:28,200
little bit about Open AI and I
also want to get Nick's take as

462
00:26:28,200 --> 00:26:31,440
one of our AI enthusiasts here
in the community.

463
00:26:31,680 --> 00:26:38,080
Open AI just bought a podcast
for several $100 million and not

464
00:26:38,080 --> 00:26:40,560
some sleepy corporate interview
show.

465
00:26:40,840 --> 00:26:45,120
They acquired TBPN, the tech
podcast that built a loyal

466
00:26:45,120 --> 00:26:48,520
audience with daily live
streams, big name guests and a

467
00:26:48,520 --> 00:26:53,040
style that's more personality
driven than polished, according

468
00:26:53,040 --> 00:26:57,600
to Ink Magazine.
TTBPN, that's a hard one to say,

469
00:26:57,840 --> 00:27:02,560
launched in October 2024, grew
fast with highly engaged tech

470
00:27:02,760 --> 00:27:06,160
audience, and now becomes part
of Open A is bigger

471
00:27:06,160 --> 00:27:10,280
communications strategy.
Open AAI says the show will keep

472
00:27:10,280 --> 00:27:14,760
its editorial independence, even
as the hosts and team also help

473
00:27:15,080 --> 00:27:17,840
the company with messaging and
marketing.

474
00:27:18,000 --> 00:27:20,800
And that's where this gets
really interesting.

475
00:27:20,800 --> 00:27:26,360
TBPN built its brand by covering
tech with edge, honesty, and

476
00:27:26,360 --> 00:27:29,840
maybe a little swagger.
But when the company being

477
00:27:29,840 --> 00:27:34,160
covered now owns the platform,
it raises a real question about

478
00:27:34,160 --> 00:27:36,760
trust.
Can a show still feel

479
00:27:36,760 --> 00:27:40,920
independent and credible when
it's sitting inside one of the

480
00:27:40,920 --> 00:27:44,360
most powerful AI companies on
the planet?

481
00:27:45,160 --> 00:27:48,760
My first question is, would you
trust a podcast, whether it's

482
00:27:48,760 --> 00:27:53,320
this one or another one, the
same way if it was owned by the

483
00:27:53,320 --> 00:27:57,320
industry that it covers, Or do
you think that muddies it down?

484
00:27:57,560 --> 00:27:59,400
Think about one of your favorite
shows.

485
00:27:59,640 --> 00:28:04,080
If it was picked up by one of
the industry leaders, would you

486
00:28:04,080 --> 00:28:07,280
start to question whether or not
you can trust the show?

487
00:28:07,280 --> 00:28:10,360
Yeah, BC go for it.
I think it's kind of a dual

488
00:28:10,480 --> 00:28:13,840
position there because I think
if it were to be owned by the

489
00:28:13,840 --> 00:28:18,160
industry that it discusses, I
ideally you're opening the show

490
00:28:18,160 --> 00:28:21,720
and therefore the audience up to
a much more Direct Line of

491
00:28:21,880 --> 00:28:25,000
content from, you know, the
primary thought leaders in that

492
00:28:25,000 --> 00:28:27,920
industry.
That same time, though, you

493
00:28:27,920 --> 00:28:31,720
could at some point have
concerns about objectivity, you

494
00:28:31,720 --> 00:28:33,800
know, if there's something going
on in the industry.

495
00:28:33,800 --> 00:28:38,200
Does this person have, you know,
the PR skills to be transparent

496
00:28:38,200 --> 00:28:41,600
about it enough and handle, you
know, touch your subjects

497
00:28:41,600 --> 00:28:43,480
professionally but be honest
about it?

498
00:28:43,480 --> 00:28:46,440
Or are they going to be very
subjective and try to paint

499
00:28:46,440 --> 00:28:50,200
themselves in a way where they,
you know, shoulder off

500
00:28:50,440 --> 00:28:52,440
culpability to something
happening?

501
00:28:52,840 --> 00:28:55,000
So for me, it's a, it's a dual
position there.

502
00:28:55,360 --> 00:28:57,040
Yeah, totally makes sense.
Thank you.

503
00:28:57,040 --> 00:29:01,120
BC I'm and I see here in the
chat John says no, I wouldn't

504
00:29:01,120 --> 00:29:04,080
trust the show.
Meaning if that show was picked

505
00:29:04,080 --> 00:29:06,280
up by one of the industry
giants.

506
00:29:06,280 --> 00:29:09,160
OK, thank you John.
And Ralph wants to add

507
00:29:09,160 --> 00:29:10,240
something.
Go for it, Ralph.

508
00:29:10,640 --> 00:29:14,720
Yeah, And I don't disagree with
BC, but I will say this, isn't

509
00:29:14,720 --> 00:29:17,760
this the same thing if you're,
if you have advertisers on your

510
00:29:17,760 --> 00:29:21,160
show, doesn't that sway you a
little bit as well?

511
00:29:21,160 --> 00:29:23,840
So I'm not sure that I really
buy that this is going to be

512
00:29:23,840 --> 00:29:26,280
such a terrible thing.
If you've got advertisers that

513
00:29:26,280 --> 00:29:29,600
are sponsoring your show, I
think you're going to toe the

514
00:29:29,600 --> 00:29:31,480
line with certain topics
already.

515
00:29:32,000 --> 00:29:34,920
I honestly think this whole
thing is a play for AI to do

516
00:29:34,920 --> 00:29:38,040
some good public relations.
And I think they're spending a

517
00:29:38,040 --> 00:29:40,960
lot of money to do it.
And I think it's going to open

518
00:29:40,960 --> 00:29:44,040
up the doors to the advertising
on AI, which people are already

519
00:29:44,040 --> 00:29:46,880
starting to see.
But I just don't know that I see

520
00:29:46,880 --> 00:29:49,920
a big difference between this
and having a sponsor.

521
00:29:49,920 --> 00:29:52,880
Because if I had a sponsor on my
show, the sponsor is going to

522
00:29:52,880 --> 00:29:55,800
sort of dictate where the show
goes because they're not going

523
00:29:55,800 --> 00:29:57,880
to want to have certain topics
talked about.

524
00:29:58,120 --> 00:29:59,920
So I just want to throw that as
a counterpoint.

525
00:30:00,040 --> 00:30:02,280
I don't disagree with BCI, think
I'm sort of where he is

526
00:30:02,280 --> 00:30:04,800
somewhere in the middle.
Not sure how this is going to

527
00:30:04,800 --> 00:30:06,440
play out.
Thank you, Ralph.

528
00:30:06,520 --> 00:30:09,240
Yeah.
I mean, I can see that as far as

529
00:30:09,560 --> 00:30:13,600
being having that same kind of
pressure for the kind of

530
00:30:13,600 --> 00:30:16,320
direction you're going to take
the show when you bring in an

531
00:30:16,320 --> 00:30:18,360
advertiser.
And that can be nipped in the

532
00:30:18,360 --> 00:30:22,320
bud pretty easily if you have a
written agreement that states

533
00:30:22,320 --> 00:30:26,080
that they can't dictate your
content and that you are going

534
00:30:26,080 --> 00:30:29,920
to stay true to your content and
and also a verbal agreement on

535
00:30:29,920 --> 00:30:32,720
top of that as well.
So that everybody is on quite

536
00:30:32,720 --> 00:30:35,760
literally the same page.
I think that can be helpful.

537
00:30:35,760 --> 00:30:39,520
But where when you're taking
over, when the ownership is now

538
00:30:39,520 --> 00:30:44,600
owned by the an industry giant
like that, you can't help but to

539
00:30:44,600 --> 00:30:47,920
think there's going to be
influence there because they own

540
00:30:47,920 --> 00:30:50,040
it now.
They can make those calls, those

541
00:30:50,040 --> 00:30:52,120
decisions.
Jonathan, I saw you wanted to

542
00:30:52,120 --> 00:30:53,160
add something.
Go ahead.

543
00:30:54,000 --> 00:30:58,040
Yeah, it immediately loses trust
for me on any topics that are

544
00:30:58,040 --> 00:31:03,520
touching on a, you know,
anything AI because I can't I,

545
00:31:03,600 --> 00:31:06,280
you know, it's a marketing
podcast for them.

546
00:31:06,280 --> 00:31:10,160
So why would I trust what they
have to say about about it?

547
00:31:10,160 --> 00:31:14,440
It's going to obviously be bias.
Yeah, I, I do lean that

548
00:31:14,440 --> 00:31:16,920
direction as well.
I think it, you know, I would

549
00:31:16,920 --> 00:31:20,160
probably, if I was a regular
listener, I would probably still

550
00:31:20,160 --> 00:31:23,640
listen to it now, just with a
different set of ears because

551
00:31:23,640 --> 00:31:27,160
now I'm going to be curious
about what they're going to talk

552
00:31:27,160 --> 00:31:31,560
about, what's what new things is
coming from open AI, what are

553
00:31:31,560 --> 00:31:34,280
they working on, etcetera.
Like that would be my interest,

554
00:31:34,280 --> 00:31:38,600
but it would certainly change my
perspective if I had been a

555
00:31:38,600 --> 00:31:41,480
listener prior.
Nick wanted to hear your take on

556
00:31:41,480 --> 00:31:42,680
all this.
What?

557
00:31:42,880 --> 00:31:46,320
And I also, my big question to
you, Nick, why do we think they

558
00:31:46,320 --> 00:31:48,200
really needed to do this in the
1st place?

559
00:31:48,200 --> 00:31:49,600
Was this a good move?
Yeah.

560
00:31:50,080 --> 00:31:51,560
Hey, good morning, everybody.
Good morning.

561
00:31:51,800 --> 00:31:54,400
So I have a few thoughts on this
one.

562
00:31:54,400 --> 00:32:00,880
I could see it being a positive
if the conversations are still

563
00:32:00,880 --> 00:32:04,320
geared toward more general AI
conversations.

564
00:32:04,440 --> 00:32:07,280
I think at least that's the kind
of the narrative that's being

565
00:32:07,280 --> 00:32:10,520
put out there is having
discussions and conversations

566
00:32:10,520 --> 00:32:13,680
with leaders in tech, with
people in the builders in the

567
00:32:13,680 --> 00:32:16,560
community, people that are using
this technology.

568
00:32:16,560 --> 00:32:20,760
I think for that reason, it's
great because it kind of shed

569
00:32:20,760 --> 00:32:24,280
some light on what others are
using the technology for.

570
00:32:24,440 --> 00:32:29,120
I think if you start getting
into like open AI only type

571
00:32:29,120 --> 00:32:32,960
content, that kind of sucks.
You can kind of obviously lose

572
00:32:32,960 --> 00:32:36,880
your unbiased stance there and
just looking at tech as a whole,

573
00:32:36,880 --> 00:32:41,880
but I, I think you can pull it
off in a way that isn't like

574
00:32:41,880 --> 00:32:44,280
them necessarily controlling the
narrative.

575
00:32:44,760 --> 00:32:48,000
But I think the controlling the
narrative piece is a big thing

576
00:32:48,000 --> 00:32:51,320
to consider because I mean,
we've, we've seen a lot of

577
00:32:51,320 --> 00:32:56,280
discussions around AI safety and
what is and isn't appropriate or

578
00:32:56,280 --> 00:33:02,360
legal for AI companies to do.
And this gives them the foot in

579
00:33:02,360 --> 00:33:04,840
the door to control that
narrative.

580
00:33:05,200 --> 00:33:06,800
And that is kind of a scary
thing.

581
00:33:07,160 --> 00:33:13,440
So that aside, I think this to
me is a big push on open a eyes

582
00:33:13,440 --> 00:33:17,000
part to serve 2 functions.
One, get themselves more media

583
00:33:17,000 --> 00:33:19,800
coverage.
I hope that's not totally the

584
00:33:19,800 --> 00:33:24,360
case, but it puts them in the
spotlight, gets their marketing

585
00:33:24,360 --> 00:33:27,440
out there, gets them in the news
because they are the news at

586
00:33:27,440 --> 00:33:31,120
that point.
But then even more so, I think

587
00:33:31,280 --> 00:33:34,680
the revenue piece of it is
probably more important to Open

588
00:33:34,680 --> 00:33:39,200
AI than anything because we've
seen like recently Open AI just

589
00:33:39,200 --> 00:33:42,680
dropped Sora.
They closed shop on that and

590
00:33:42,680 --> 00:33:45,360
they're no longer using Sora
because I think they were

591
00:33:45,360 --> 00:33:48,360
spending like $1,000,000 a day
on that platform.

592
00:33:48,800 --> 00:33:53,240
So they shut that down and they
pick up this media company that

593
00:33:53,240 --> 00:33:55,960
has grown significantly.
I can't remember the exact

594
00:33:55,960 --> 00:34:02,080
figures, but they've brought in
a ton of revenue with TVPN.

595
00:34:02,400 --> 00:34:05,880
So it's an actual revenue source
that Open AI can claim, hey,

596
00:34:05,880 --> 00:34:09,280
we're bringing in money.
And that has been a sore spot

597
00:34:09,280 --> 00:34:12,080
for not just Open AI, but a lot
of these AI companies.

598
00:34:12,600 --> 00:34:16,320
There's all these investors
pouring billions of dollars into

599
00:34:16,320 --> 00:34:19,760
these AI companies and now
they're having conversations of

600
00:34:19,880 --> 00:34:21,960
when are we going to start
seeing a profit on this.

601
00:34:22,639 --> 00:34:25,400
And I don't think Open AI is had
the best of answers.

602
00:34:25,719 --> 00:34:28,480
So to me, this is something to
help kind of soothe the

603
00:34:28,480 --> 00:34:31,520
investors and say, hey, we're
making moves to start bringing

604
00:34:31,520 --> 00:34:36,239
in more revenue to Open AI.
And it's not totally hinged on

605
00:34:36,600 --> 00:34:40,199
ChatGPT.
So those are a few of my big

606
00:34:40,199 --> 00:34:43,679
takes on it.
Interesting, Very interesting.

607
00:34:43,679 --> 00:34:44,800
Yeah.
Thank you, Nick.

608
00:34:44,800 --> 00:34:49,560
A lot to chew on there now.
And but yeah, and I'm looking

609
00:34:49,560 --> 00:34:53,080
here in the chat also and it
looks like here I'm coming to

610
00:34:53,080 --> 00:34:55,520
you in a second, Sid looks like
yeah.

611
00:34:55,520 --> 00:34:58,520
So John is saying it's now an
open AI market.

612
00:34:58,720 --> 00:35:01,760
Dave, interesting point puts
here in the chat that Dave

613
00:35:01,760 --> 00:35:05,800
Jackson show was purchased by
Pod Page recently.

614
00:35:05,800 --> 00:35:09,520
We talked about that and he
says, I hear Dave Jackson

615
00:35:09,520 --> 00:35:12,760
reassuring audience that he
won't let it change.

616
00:35:13,080 --> 00:35:16,360
And I know that Ralph also said
he's been listening.

617
00:35:16,520 --> 00:35:20,720
He's he said that it there
definitely is some at some point

618
00:35:20,720 --> 00:35:23,240
he heard a show that felt a
little more like a commercial

619
00:35:23,240 --> 00:35:25,600
for pod page than other previous
shows.

620
00:35:25,600 --> 00:35:26,760
And I think that's going to
happen.

621
00:35:26,960 --> 00:35:31,720
I do think that this for Dave
Jackson in his show, I do think

622
00:35:31,720 --> 00:35:35,160
it's different in the sense that
he'd already quote UN quote,

623
00:35:35,160 --> 00:35:39,920
been in bed with pod page.
They they've already had a very

624
00:35:39,920 --> 00:35:43,880
strong business relationship.
And I'm sure if there was any

625
00:35:43,880 --> 00:35:47,040
influence there, it was probably
already showing up prior to the

626
00:35:47,040 --> 00:35:49,880
purchase.
And Dave does a really good job

627
00:35:49,880 --> 00:35:53,560
and does a really good show.
So I personally would continue

628
00:35:53,560 --> 00:35:56,520
and have continued to trust
Dave's show.

629
00:35:56,520 --> 00:35:59,600
I watch his live streams on
Saturday mornings when I can.

630
00:36:00,440 --> 00:36:03,640
So yeah, but I think it can.
I mean, look, it could be the

631
00:36:03,760 --> 00:36:05,720
answer we always give here on
the morning chat.

632
00:36:05,720 --> 00:36:09,520
It depends.
It can really depend Sid you

633
00:36:09,520 --> 00:36:12,760
wanted to add something?
So coincidentally, I watched

634
00:36:12,800 --> 00:36:15,240
this show last week.
Somebody sent it to me.

635
00:36:15,600 --> 00:36:18,800
It's three hours long, so it is
a long show.

636
00:36:18,800 --> 00:36:19,960
Wow.
Did you listen to all of this?

637
00:36:20,000 --> 00:36:21,640
I'll have that intention and
let's be.

638
00:36:21,680 --> 00:36:23,880
Clear.
Here and I don't like YouTube

639
00:36:23,880 --> 00:36:26,680
first shows because it's really
struggle to put it in my pocket

640
00:36:26,680 --> 00:36:30,200
and to walk around and or walk
or do things right and listen.

641
00:36:30,200 --> 00:36:34,680
So anyways, I was listening to
it for a different reason, and I

642
00:36:34,680 --> 00:36:37,880
noticed when I looked at their
page that they had just

643
00:36:37,960 --> 00:36:42,600
published an episode about being
purchased by Open AII had not,

644
00:36:42,600 --> 00:36:44,640
did not listen to it, but
they're talking about it.

645
00:36:44,640 --> 00:36:47,960
And then to Janae's point and to
Nick's point, that show has an

646
00:36:47,960 --> 00:36:51,840
enormous number of sponsors.
They have like a presenting

647
00:36:51,840 --> 00:36:52,840
sponsor.
They talk about in the very

648
00:36:52,840 --> 00:36:56,160
beginning that on the screen
there's another sponsor.

649
00:36:56,560 --> 00:36:58,720
And then they literally have so
many sponsors.

650
00:36:58,720 --> 00:37:01,920
They have a ticker scrolling
across the bottom of the screen

651
00:37:01,920 --> 00:37:05,680
of all of their sponsors.
And it was just like, I was

652
00:37:05,680 --> 00:37:06,960
like, wow.
And that's part of the reason it

653
00:37:06,960 --> 00:37:08,600
was sent to me.
Like check out how many sponsors

654
00:37:08,600 --> 00:37:10,360
they have.
And to Denae's point, it looks

655
00:37:10,360 --> 00:37:13,040
like they, the Co host, said
that they will wind down their

656
00:37:13,040 --> 00:37:16,240
lucrative advertising business
in light of their new owners.

657
00:37:16,240 --> 00:37:18,560
So there's a trade there
happening there.

658
00:37:18,560 --> 00:37:20,720
A lot of those sponsorships are
going away now.

659
00:37:20,720 --> 00:37:24,040
But go watch one of the older
shows and just check out the

660
00:37:24,040 --> 00:37:26,680
magnitude of sponsors.
But it was a good show.

661
00:37:26,680 --> 00:37:30,240
What I watched of it was a good
show, two guys going back and

662
00:37:30,240 --> 00:37:33,000
forth very candidly, talking
about a lot of different things.

663
00:37:33,000 --> 00:37:35,560
So I guess we just have to wait
and see what happens.

664
00:37:35,640 --> 00:37:37,920
I'm not a follower of the show,
I just watched one episode.

665
00:37:38,520 --> 00:37:40,800
It's really interesting that
they're getting rid of the

666
00:37:40,800 --> 00:37:45,400
advertising side of their show
when that's been reported as a

667
00:37:45,400 --> 00:37:47,680
very lucrative revenue stream
for them.

668
00:37:48,160 --> 00:37:51,440
So where Open AI is purchasing
this company, you'd think they'd

669
00:37:51,440 --> 00:37:54,680
want to keep that intact to
start making their money back

670
00:37:55,000 --> 00:37:57,080
and keeping the podcast
lucrative.

671
00:37:58,200 --> 00:38:00,880
That's really interesting.
Janae's come up to share a

672
00:38:00,880 --> 00:38:04,000
little bit as well.
Janae, good morning to you, Sir.

673
00:38:04,000 --> 00:38:05,160
What did you want to add to
this?

674
00:38:05,600 --> 00:38:09,120
Good morning.
And this is a cool update.

675
00:38:09,120 --> 00:38:11,840
I mean, I think it was, I
mentioned last week, I was

676
00:38:12,360 --> 00:38:16,880
talking to James 6 that, you
know, Open AI purchased his

677
00:38:16,880 --> 00:38:19,760
company and it makes sense that
they're taking away the

678
00:38:19,760 --> 00:38:22,520
advertising piece because they
want to be the advertisers on

679
00:38:22,520 --> 00:38:24,920
there and then gets the claim
that, hey, we're advertising on

680
00:38:24,920 --> 00:38:27,720
this platform.
This is how much we would have

681
00:38:27,720 --> 00:38:32,360
paid, but now we don't have to.
So we're saving into that money.

682
00:38:32,880 --> 00:38:36,200
So that's my thought why they're
probably winding down.

683
00:38:36,440 --> 00:38:40,400
Plus who would want to advertise
And then like, would Coca-Cola

684
00:38:40,400 --> 00:38:43,680
come and advertise at a Pepsi
podcast?

685
00:38:44,360 --> 00:38:45,680
So I see.
What you're saying?

686
00:38:45,720 --> 00:38:48,640
So yeah, you're saying why would
other AI companies want to do

687
00:38:48,640 --> 00:38:50,720
that?
And why would open AI allow

688
00:38:50,720 --> 00:38:52,320
that, right.
But who knows?

689
00:38:52,320 --> 00:38:54,720
I mean, again, if they want to
try to make some money, and

690
00:38:54,720 --> 00:38:57,560
that's The thing is you're
making a very valid point.

691
00:38:57,560 --> 00:39:02,200
And you know, open AI, it just
basically burns through money

692
00:39:02,400 --> 00:39:05,360
these days.
And you'd think they'd want to,

693
00:39:05,520 --> 00:39:08,680
if they're acquiring some, a
company that has a good solid

694
00:39:08,680 --> 00:39:10,960
revenue stream, why disrupt
that?

695
00:39:11,840 --> 00:39:15,440
I know, yes, they can promote it
for themselves and maybe make

696
00:39:15,440 --> 00:39:18,080
some money that way, but they
could theoretically do both.

697
00:39:19,240 --> 00:39:20,960
Nick wants to chime in.
Go ahead, Nick.

698
00:39:23,280 --> 00:39:26,280
Point that I wanted to bring up
that I brought to you before,

699
00:39:27,040 --> 00:39:30,480
something that I think everyone
in this room should kind of

700
00:39:30,480 --> 00:39:32,920
watch out for with them
acquiring this.

701
00:39:32,920 --> 00:39:35,760
Like we know Open AI has come
out with a lot of tools that

702
00:39:35,760 --> 00:39:40,560
have helped creators.
I'm very curious what kind of

703
00:39:40,880 --> 00:39:44,680
tools and resources and things
that Open AI is going to build

704
00:39:45,240 --> 00:39:51,880
in order to help produce and
create this show for TDPN.

705
00:39:52,400 --> 00:39:55,560
Because you have to imagine they
have all this AI technology at

706
00:39:55,560 --> 00:39:58,600
their disposal, Why would they
not use it to help create the

707
00:39:58,600 --> 00:40:01,560
show?
So I think that could end up

708
00:40:01,720 --> 00:40:04,320
coming downstream to a lot of
the other creators and giving

709
00:40:04,320 --> 00:40:06,920
them an opportunity to use a lot
of the same tools that Open AI

710
00:40:06,920 --> 00:40:09,760
develops for TDPN.
Thank you, Nick.

711
00:40:09,760 --> 00:40:11,120
Fairpoint.
I'm going to keep it moving

712
00:40:11,120 --> 00:40:12,920
because I want to make sure we
get to some other stories.

713
00:40:12,920 --> 00:40:16,000
Let me go to Ralph and then we
will go to our next news story.

714
00:40:16,400 --> 00:40:17,720
Yeah.
I just want to say one thing

715
00:40:17,720 --> 00:40:19,080
here.
Recognize something.

716
00:40:19,320 --> 00:40:22,680
You are the product.
AI has been very wise about

717
00:40:22,680 --> 00:40:24,440
this.
They are addicting all of us to

718
00:40:24,440 --> 00:40:26,440
their technology.
You are the product.

719
00:40:26,520 --> 00:40:28,040
And what they've done is they've
made it.

720
00:40:28,040 --> 00:40:31,280
So you have to have it because
what's going to happen here very

721
00:40:31,280 --> 00:40:34,480
soon is you are going to start
seeing an uptick in cost of

722
00:40:34,480 --> 00:40:36,440
this.
So they had to set the table

723
00:40:36,440 --> 00:40:38,160
where they made it.
So, oh, I got to have this, I

724
00:40:38,160 --> 00:40:40,120
need this.
I think about how many things in

725
00:40:40,120 --> 00:40:44,360
your day you use AI for right
now, you've become addicted to

726
00:40:44,360 --> 00:40:45,640
it.
So guess what, you are the

727
00:40:45,640 --> 00:40:47,720
product.
So buckle up because it's

728
00:40:47,720 --> 00:40:50,720
getting ready to get expensive.
And this is going to be, in my

729
00:40:50,720 --> 00:40:53,280
view, the way they're going to
show that, oh, you got to have

730
00:40:53,280 --> 00:40:55,560
this kind of like a cell phone.
When I was in high school, we

731
00:40:55,560 --> 00:40:57,400
didn't have cell phones.
I'm dating myself a little bit

732
00:40:57,400 --> 00:41:01,480
now, but you ask any 10/12/14
year old that's a good gear you

733
00:41:01,480 --> 00:41:04,200
have to have?
Well, AI is becoming that

734
00:41:04,200 --> 00:41:06,840
because guess what friends?
We are the product.

735
00:41:07,120 --> 00:41:09,920
Wow, yeah, going back to high
school and dating ourselves.

736
00:41:09,960 --> 00:41:13,800
In high school, you were cool if
you had a pager, if you had a

737
00:41:13,800 --> 00:41:16,800
beeper that was like, that was
the cool thing.

738
00:41:16,800 --> 00:41:20,160
Then we could, we could get in
touch with our friends that way.

739
00:41:20,160 --> 00:41:22,320
Although really, I don't.
I didn't have a ton of friends

740
00:41:22,320 --> 00:41:24,680
that had one.
I think I might have had one for

741
00:41:24,680 --> 00:41:27,160
a short period of time, now that
I think of it.

742
00:41:27,160 --> 00:41:29,720
I think I got like my dad's old
one or something.

743
00:41:29,840 --> 00:41:33,520
If you don't know what a pager
is, go ahead and Google that and

744
00:41:33,520 --> 00:41:35,360
yeah, then we'll really date
ourselves.

745
00:41:35,600 --> 00:41:39,480
All right, Thank you all for
good conversation there around

746
00:41:39,480 --> 00:41:42,720
this new AI stuff.
We'll see what's to come.

747
00:41:42,840 --> 00:41:46,320
It did catch my eye last week
when I saw that Open AI actually

748
00:41:46,320 --> 00:41:50,600
purchased a really big podcast
that wasn't on my bingo card, as

749
00:41:50,600 --> 00:41:59,400
they say.
All right, keeping things moving

750
00:41:59,440 --> 00:42:04,160
here.
Let's jump to BC because BC has

751
00:42:04,200 --> 00:42:07,120
some podcast tools and tech
updates for us.

752
00:42:07,120 --> 00:42:10,920
I know something from Buzz
Sprout and something from

753
00:42:10,920 --> 00:42:13,600
Spotify for creators I believe.
Go for it BC.

754
00:42:13,600 --> 00:42:15,480
Good morning.
Good morning.

755
00:42:15,480 --> 00:42:17,360
Yeah, a couple of things with
Buzz Sprout this morning and

756
00:42:17,360 --> 00:42:19,920
then also a Spotify bit that I
can try to get to.

757
00:42:20,240 --> 00:42:23,360
Firstly, Buzz Sprout and Lipson
have signed up with Apple

758
00:42:23,360 --> 00:42:27,120
Podcasts to distribute HLS video
or live streaming video.

759
00:42:27,560 --> 00:42:30,320
Alvin Brooke, head of marketing
for Buzz Sprout, says we're

760
00:42:30,320 --> 00:42:33,600
excited to bring Apple Podcast
video distribution to Buzz

761
00:42:33,600 --> 00:42:36,200
Sprout.
HLS gives video podcasters a

762
00:42:36,200 --> 00:42:39,640
great way to publish videos to
Apple Podcast and makes it easy

763
00:42:39,640 --> 00:42:43,120
for people to listen or watch.
Another thing for Buzz Sprout is

764
00:42:43,120 --> 00:42:47,240
that they are they just added a
brand new feature to create

765
00:42:47,280 --> 00:42:51,400
transcripts for those who host
their podcast on the platform.

766
00:42:51,760 --> 00:42:55,600
They've got a new feature called
Cohost AI which allows any

767
00:42:55,600 --> 00:42:58,440
episodes that are uploaded into
the platform to have AI

768
00:42:58,440 --> 00:43:01,160
generated transcripts provided
to them.

769
00:43:01,480 --> 00:43:05,160
Now this is not a demand, this
is part of a paid add on for the

770
00:43:05,160 --> 00:43:07,840
platform.
For any podcasters using this as

771
00:43:07,840 --> 00:43:12,120
their host who do not want an AI
transcript, you can upload one

772
00:43:12,120 --> 00:43:15,040
from another source.
So for instance, if you use

773
00:43:15,040 --> 00:43:18,040
Riverside, which does create a
transcript for you, you're

774
00:43:18,040 --> 00:43:21,480
welcome to export that and then
upload it into Buzz Route if

775
00:43:21,480 --> 00:43:24,440
that is your preference.
This AI tool does allow it to

776
00:43:24,800 --> 00:43:26,480
edit the transcript as well,
though.

777
00:43:26,480 --> 00:43:30,480
If you do create it on the on
the platform, it'll let you fix

778
00:43:30,480 --> 00:43:36,360
errors, assign speakers, format
text, and sync with audio

779
00:43:36,360 --> 00:43:40,040
playback just to make sure
everything is nice and coherence

780
00:43:40,040 --> 00:43:43,680
before I hop into the Spotify
bit, any thoughts on Bust Sprout

781
00:43:43,800 --> 00:43:48,120
hopping into live stream video
and or the new AI transcripts?

782
00:43:48,400 --> 00:43:51,600
Well, we, we talked a little bit
already about them bringing in

783
00:43:51,600 --> 00:43:55,120
the HLS compatibility.
But yeah, I think it's nice that

784
00:43:55,120 --> 00:43:56,920
they're doing a free
transcription thing.

785
00:43:56,920 --> 00:43:59,520
And I think at this point, if
you're not giving free

786
00:43:59,520 --> 00:44:03,600
transcriptions with your
platform, you're behind the

787
00:44:03,600 --> 00:44:06,640
competition because for the most
part, it's pretty easy nowadays

788
00:44:06,640 --> 00:44:09,200
to get transcripts.
As a matter of fact, I think

789
00:44:09,200 --> 00:44:12,520
I've mentioned this maybe once a
while back on the show, but I've

790
00:44:12,520 --> 00:44:17,640
been actually getting Gemini to
do transcripts for me in a

791
00:44:17,640 --> 00:44:20,440
pinch.
I give it the audio file and it

792
00:44:20,600 --> 00:44:24,440
does a fantastic job of
transcribing, and that's also

793
00:44:24,440 --> 00:44:25,760
free.
So there you go.

794
00:44:26,040 --> 00:44:28,480
Now a real quick clarification
there is that it's not free

795
00:44:28,480 --> 00:44:30,000
though.
It's part of a paid add on.

796
00:44:30,000 --> 00:44:33,800
So unless you're paying for this
other add on already, you're not

797
00:44:33,800 --> 00:44:36,400
going to be able to get this AI
transcript feature yet.

798
00:44:36,920 --> 00:44:38,360
So just yeah, keep that in mind,
OK?

799
00:44:38,360 --> 00:44:39,160
And.
Thanks.

800
00:44:39,320 --> 00:44:39,840
Yeah, now.
Thanks.

801
00:44:39,840 --> 00:44:42,120
For the all right now.
For wait one second, let me see.

802
00:44:42,120 --> 00:44:43,280
No for sure Jannade had
something.

803
00:44:43,560 --> 00:44:45,880
Morning.
Yeah, so transcription is great

804
00:44:45,880 --> 00:44:48,480
service, especially if you can
download that transcript.

805
00:44:48,840 --> 00:44:52,840
A lot of the players like
Spotify and Apple Podcasts will

806
00:44:52,840 --> 00:44:55,600
automatically transcribe your
podcast even if you don't

807
00:44:55,600 --> 00:44:58,120
provide it a transcript.
So that service is already

808
00:44:58,120 --> 00:44:59,760
there.
So you know, if you need

809
00:44:59,760 --> 00:45:03,800
transcript to download and Buzz
Proud gives it to you or pay

810
00:45:03,800 --> 00:45:07,280
that addition and they are your
provider, then Hallelujah,

811
00:45:07,280 --> 00:45:08,480
that's awesome.
Right.

812
00:45:08,480 --> 00:45:09,560
Exactly.
Yeah.

813
00:45:09,560 --> 00:45:11,000
All right.
BC what's the next story?

814
00:45:11,240 --> 00:45:14,200
OK, moving on to Spotify now.
They just rolled out new

815
00:45:14,200 --> 00:45:16,840
advertising tools of formats and
research.

816
00:45:17,120 --> 00:45:20,480
They announced a major expansion
into its advertising ecosystem,

817
00:45:20,480 --> 00:45:24,480
including new ad formats, new
campaign tools and new audience

818
00:45:24,480 --> 00:45:28,200
research designed to help brands
better connect with listeners.

819
00:45:28,400 --> 00:45:31,760
Especially as Spotify evolves
beyond just an audio platform

820
00:45:31,760 --> 00:45:35,040
into a multi format platform
which includes music, video,

821
00:45:35,040 --> 00:45:37,280
podcasts and interactive
content.

822
00:45:37,600 --> 00:45:40,800
So the new ad formats.
This is helping Spotify expand

823
00:45:40,800 --> 00:45:45,320
beyond traditional audio ads
into carousel style visual ads,

824
00:45:45,560 --> 00:45:49,520
enhanced sponsor playlist sorry
and more immersive placements

825
00:45:49,520 --> 00:45:53,520
tied to user behavior.
Additionally, Spotify is

826
00:45:53,520 --> 00:45:56,600
upgrading its ad platform with
better campaign management

827
00:45:56,600 --> 00:46:00,600
tools, improved targeting and
optimization features, and

828
00:46:00,600 --> 00:46:03,520
enhanced ads manager
functionality.

829
00:46:03,800 --> 00:46:06,800
So we're also going to see
additional perks such as the

830
00:46:06,800 --> 00:46:10,960
ability for Spotify to let users
actively choose what they listen

831
00:46:10,960 --> 00:46:14,960
to, engage across formats, and
curate, playlist, and discover

832
00:46:15,120 --> 00:46:18,480
content intentionally.
So I think it's a pretty cool

833
00:46:18,560 --> 00:46:22,800
new feature here because
podcasts on Spotify are now

834
00:46:22,800 --> 00:46:24,840
going to be part of a bigger ad
ecosystem.

835
00:46:25,080 --> 00:46:27,960
They're not going to be bundled
into music video podcasts,

836
00:46:27,960 --> 00:46:29,840
visual ads and interactive
formats.

837
00:46:30,360 --> 00:46:33,360
And you know, right now, video
podcasts especially are driving

838
00:46:33,360 --> 00:46:36,200
and innovation.
You know, we're seeing users who

839
00:46:36,200 --> 00:46:38,680
are watching video podcasts more
explicitly.

840
00:46:38,680 --> 00:46:42,320
There's more engagement for
visual platforms, not just

841
00:46:42,320 --> 00:46:44,600
listening.
So this is a pretty cool new

842
00:46:44,600 --> 00:46:48,280
innovative tool potentially for
video podcasters on Spotify.

843
00:46:48,520 --> 00:46:53,440
Thank you BC yeah so if you are
a Spotify for creators person,

844
00:46:53,480 --> 00:46:57,720
check that out and appreciate
you BC I actually have another

845
00:46:57,720 --> 00:47:00,640
tech tool update that I can
share.

846
00:47:00,640 --> 00:47:05,240
I can contribute to all this.
This is a heads up for Riverside

847
00:47:05,240 --> 00:47:07,720
users.
Riverside seems to be rolling

848
00:47:07,720 --> 00:47:13,400
out a stronger new editor and
this time there's actual in app

849
00:47:13,400 --> 00:47:17,200
proof of it.
Meaning I found a preview new

850
00:47:17,200 --> 00:47:21,560
editor button inside the current
editor, and when I clicked on

851
00:47:21,560 --> 00:47:26,400
it, a promo popped up that shows
all sorts of different features

852
00:47:26,480 --> 00:47:29,240
that it is including with the
new editor.

853
00:47:29,240 --> 00:47:33,320
It has a more advanced workflow
with a freer timeline.

854
00:47:33,760 --> 00:47:38,920
Meaning the timeline now works a
lot like a lot of these video

855
00:47:38,920 --> 00:47:42,560
editors do, in the sense that
there's multiple timeline, so

856
00:47:42,560 --> 00:47:46,200
you can put certain types of B
roll in one line, sound effects

857
00:47:46,200 --> 00:47:48,640
and music on another line,
etcetera.

858
00:47:48,640 --> 00:47:53,120
You can move things around a lot
easier with the with its movable

859
00:47:53,120 --> 00:47:57,480
layouts, smarter snapping for
music and overlays, and a more

860
00:47:57,480 --> 00:48:01,560
centralized workspace for
tracks, captions, magic clips,

861
00:48:01,560 --> 00:48:04,760
and show notes.
It I've tried it and used it a

862
00:48:04,760 --> 00:48:07,000
couple of times for some short
form content.

863
00:48:07,240 --> 00:48:11,240
That was how I tested it out.
It's still a little bit buggy,

864
00:48:11,480 --> 00:48:15,320
at least in my early testings,
but so far I really like where

865
00:48:15,320 --> 00:48:18,800
this is headed.
So if you are a Riverside user

866
00:48:18,800 --> 00:48:23,400
or been thinking about using
their editor and other tools,

867
00:48:23,560 --> 00:48:25,640
now might be a good time to use
it.

868
00:48:25,640 --> 00:48:29,000
You can still use the old editor
in the meantime.

869
00:48:29,200 --> 00:48:32,520
I think they're trying to roll
it out slowly to make sure that

870
00:48:32,880 --> 00:48:36,040
everything works well before
they officially announce it.

871
00:48:36,360 --> 00:48:38,200
Let's see here.
I wanted to just see what was

872
00:48:38,200 --> 00:48:41,240
going on, if anything's going on
in the chat.

873
00:48:41,400 --> 00:48:45,480
No, OK, nothing specific, but BC
wanted to add something.

874
00:48:45,480 --> 00:48:47,960
Go ahead BC.
Yeah, real quick, and I probably

875
00:48:47,960 --> 00:48:50,360
should know this because I've
used Riverside for a few years

876
00:48:50,360 --> 00:48:54,800
now, but does Riverside delve
into social distribution yet or

877
00:48:54,800 --> 00:48:58,120
is it still just, you know,
podcast hosting and otherwise

878
00:48:58,120 --> 00:49:00,600
just video editing in live
stream?

879
00:49:01,160 --> 00:49:05,760
That is a fantastic question.
I think I don't think you can

880
00:49:05,760 --> 00:49:09,160
actually schedule stuff.
Meaning if I had a piece of

881
00:49:09,160 --> 00:49:12,680
content I wanted to publish on
Friday, I don't think they have

882
00:49:12,680 --> 00:49:16,640
that ability to schedule it, but
they may have that ability to

883
00:49:17,200 --> 00:49:21,120
publish to social media.
Now I know for a fact that you

884
00:49:21,120 --> 00:49:24,920
can publish to Apple Podcasts
and Spotify and I believe

885
00:49:24,920 --> 00:49:29,520
YouTube for your long form
content, but I'm not 100% about

886
00:49:29,520 --> 00:49:31,520
social.
Gotcha.

887
00:49:31,760 --> 00:49:36,040
Yeah, I don't think so.
Or if so, it's very limited as

888
00:49:36,040 --> 00:49:42,320
of now.
All right, let's keep it going.

889
00:49:42,320 --> 00:49:47,320
Because we are short on time.
I'm going to ask Dr. to jump in

890
00:49:47,320 --> 00:49:53,520
with Dr. story #10 Story number.
10 yes sure.

891
00:49:53,800 --> 00:49:58,720
So podcasting gave everyone a
voice, even the ones we didn't

892
00:49:58,720 --> 00:50:01,800
really need.
So there's a platform called

893
00:50:02,000 --> 00:50:06,960
daily?
Is it cause KOS or is it chaos?

894
00:50:07,520 --> 00:50:09,680
I think it's Kos.
Kos, yeah.

895
00:50:10,120 --> 00:50:14,840
OK, so there is a platform
called Daily Cost and they did

896
00:50:14,840 --> 00:50:19,360
an opinion piece that argues
that podcasts are contributing

897
00:50:19,360 --> 00:50:23,680
to a decline in critical
thinking, claiming that loud

898
00:50:23,680 --> 00:50:27,560
personalities and unfiltered
opinions are replacing expertise

899
00:50:27,560 --> 00:50:32,080
and fact based discussions.
The article paints a picture of

900
00:50:32,080 --> 00:50:36,440
a media landscape where
confidence often outweighs

901
00:50:36,440 --> 00:50:40,880
accuracy, and where audiences
are drawn to entertainment over

902
00:50:40,880 --> 00:50:43,120
substance.
Substance, sorry.

903
00:50:43,640 --> 00:50:48,000
It frames podcasting as a space
where misinformation can thrive,

904
00:50:48,320 --> 00:50:52,600
especially when hosts present
themselves as authorities

905
00:50:52,600 --> 00:50:57,440
without accountability.
Now, the piece also argues that

906
00:50:57,440 --> 00:51:00,040
podcasting has made
misinformation feel more

907
00:51:00,040 --> 00:51:03,000
personal, conversational and
believable.

908
00:51:03,320 --> 00:51:07,960
And it says long form audio
builds trust fast, which can

909
00:51:07,960 --> 00:51:12,160
make listeners less skeptical of
weak or false claims.

910
00:51:12,160 --> 00:51:17,000
And it uses Joe Rogan as a main
example of a host whose reach

911
00:51:17,000 --> 00:51:22,600
can amplify bad information.
Now here are some of the

912
00:51:22,600 --> 00:51:25,280
highlights.
Theo Von is presented as a

913
00:51:25,280 --> 00:51:29,160
softer, more casual entry point
into that same kind of

914
00:51:29,320 --> 00:51:31,480
influence.
A central theme is that

915
00:51:31,480 --> 00:51:35,120
confidence often gets mistaken
for credibility in podcast

916
00:51:35,120 --> 00:51:37,200
culture.
The article suggests that some

917
00:51:37,200 --> 00:51:42,200
audiences are drawn to hosts who
sound certain, even when they're

918
00:51:42,200 --> 00:51:45,520
poorly informed.
It also argues that many

919
00:51:45,520 --> 00:51:48,680
podcasts frame just asking
questions, and that's in quote

920
00:51:48,720 --> 00:51:52,280
quotation marks, just asking
questions as thoughtful

921
00:51:52,320 --> 00:51:55,840
discourse without doing real
fact checking.

922
00:51:56,320 --> 00:51:59,920
And the bigger concern is,
according to the writer, is a

923
00:51:59,920 --> 00:52:05,200
culture that rewards certainty
and personality more than

924
00:52:05,240 --> 00:52:11,600
evidence and humility.
So the question is, I'm telling

925
00:52:11,720 --> 00:52:15,440
you, so we have a little bit of
time left, is, is the real issue

926
00:52:15,480 --> 00:52:19,680
the content or the audience's
ability to think critically

927
00:52:20,040 --> 00:52:22,040
about what they hear?
What do you think?

928
00:52:22,400 --> 00:52:26,960
So is what was your question.
Is the real issue the content or

929
00:52:26,960 --> 00:52:31,240
the audience's ability to think
critically about what they're

930
00:52:31,240 --> 00:52:34,120
hearing?
Interesting.

931
00:52:34,120 --> 00:52:36,920
Yes BC go for it.
So this kind of reminds me of,

932
00:52:36,920 --> 00:52:39,840
like my early undergrad days
talking about the, you know, the

933
00:52:40,160 --> 00:52:43,520
development of communications.
And one of the topics we

934
00:52:43,520 --> 00:52:47,200
discussed was how the author of
one of the books we had to read,

935
00:52:47,480 --> 00:52:50,680
if you didn't read him the right
way, you would hear him

936
00:52:51,440 --> 00:52:54,400
essentially saying that all
current audiences today are just

937
00:52:54,400 --> 00:52:57,200
stupid.
But the reality is what he was

938
00:52:57,200 --> 00:53:01,720
saying is that we are so used to
being pitched information that

939
00:53:01,720 --> 00:53:08,320
is so cookie cutter, that is so
short form, so fast, so easily

940
00:53:08,320 --> 00:53:12,400
replaceable, and we adjust to
that as our typical consumption

941
00:53:12,400 --> 00:53:15,080
of information.
That's how we kind of acclimate

942
00:53:15,080 --> 00:53:19,440
ourselves to information
digestion and we don't often

943
00:53:19,440 --> 00:53:24,280
feel prompted to look further.
So at the same time though, I

944
00:53:24,280 --> 00:53:29,800
feel like in recent years we
have especially with, you know,

945
00:53:29,800 --> 00:53:33,320
the onset of certain memes like
fake news, yada, yada, yada, we,

946
00:53:33,320 --> 00:53:37,640
I think we are turning more
against that now to where there

947
00:53:37,640 --> 00:53:39,640
is more discussion on.
Come on y'all.

948
00:53:40,200 --> 00:53:42,160
You can't take everything at
face value.

949
00:53:42,160 --> 00:53:45,760
There has to be, you have to
know, this sounds a little this

950
00:53:45,760 --> 00:53:49,320
or that sounds a little too off,
but it's kind of having me

951
00:53:49,320 --> 00:53:53,120
contemplate that kind of
dichotomy between, yeah, people

952
00:53:53,120 --> 00:53:56,880
are fed information in a certain
way, which kind of quote, dumbs

953
00:53:56,880 --> 00:54:00,000
us down in a general sense.
But I think there's also been

954
00:54:00,000 --> 00:54:05,560
quite a discussion in the recent
years about how we can take base

955
00:54:05,560 --> 00:54:08,480
value stuff so easily anymore
because there's so much more

956
00:54:08,480 --> 00:54:11,120
happening that we hear about
through social media or some

957
00:54:11,120 --> 00:54:14,440
other platform that we know
we're not going to get through

958
00:54:14,560 --> 00:54:18,640
Mainstay avenues.
Thank you BC appreciate that

959
00:54:18,640 --> 00:54:23,800
breakdown and I know Tim is also
on stage to share his two cents.

960
00:54:23,800 --> 00:54:26,520
Tim, I asked you to come up
because I saw you put something

961
00:54:26,520 --> 00:54:29,880
in the chat and I figured come
up on stage and share with the

962
00:54:29,880 --> 00:54:32,440
rest of the audience as well.
So would you mind sharing?

963
00:54:32,640 --> 00:54:35,000
Yeah, not a problem.
Thanks again so much.

964
00:54:35,440 --> 00:54:39,360
So I've been toying with this
idea for the past, I don't know,

965
00:54:39,360 --> 00:54:44,840
two weeks of a podcast aimed at
new podcast listeners.

966
00:54:45,320 --> 00:54:48,840
And because I remember when I
first got in podcasting back in

967
00:54:48,840 --> 00:54:52,320
2006, and I didn't know what I
was doing or what I should

968
00:54:52,320 --> 00:54:55,840
listen to or anything like that.
But, you know, just a podcast

969
00:54:55,840 --> 00:55:01,000
that's aimed at new listeners to
help them figure out what we do

970
00:55:01,000 --> 00:55:04,680
behind the scenes a little bit
on how the sausage is made, how

971
00:55:04,680 --> 00:55:09,920
we get to our conclusions and
just help them critically think

972
00:55:09,920 --> 00:55:12,720
about what they're choosing to
listen to.

973
00:55:13,040 --> 00:55:16,120
And you know, you should kind of
show them, you know, Hey,

974
00:55:16,120 --> 00:55:21,080
listen, everything I see in my
podcast, double check it because

975
00:55:21,280 --> 00:55:25,600
I may be, you know, just using
AI to come up with my podcast

976
00:55:25,600 --> 00:55:28,680
ideas and not really checking my
sources.

977
00:55:28,680 --> 00:55:32,400
So I and, and I see that a lot
with stuff that was coming out

978
00:55:32,400 --> 00:55:35,200
of Spotify for creators,
otherwise known as anchor.

979
00:55:35,520 --> 00:55:38,080
People are just putting stuff
out there and not really

980
00:55:38,080 --> 00:55:40,680
thinking about it, just, you
know, to have it out there.

981
00:55:40,680 --> 00:55:43,480
So it's just something I've been
working on for the past two

982
00:55:43,480 --> 00:55:46,040
weeks in my head.
So maybe another podcast?

983
00:55:46,760 --> 00:55:48,320
Yeah, I like it.
Yeah.

984
00:55:48,320 --> 00:55:50,280
Add more on your plate, Tim.
Why not?

985
00:55:51,320 --> 00:55:53,800
Sure, you know.
Yeah, I like it though.

986
00:55:53,800 --> 00:55:55,960
Great idea.
I think that behind the scenes

987
00:55:55,960 --> 00:55:59,120
type of thing could be really
useful and valuable for the

988
00:55:59,120 --> 00:56:02,360
newer fresher blood.
Yes, Thank you, Tim.

989
00:56:02,680 --> 00:56:04,560
Dr. you're off mic.
Did you want to add something or

990
00:56:04,560 --> 00:56:06,160
is that just from cheering?
The story?

991
00:56:06,160 --> 00:56:07,400
No, I'm sorry.
That's leftover.

992
00:56:07,400 --> 00:56:09,120
OK, no problem.
Let's go to Ralph, who I know

993
00:56:09,120 --> 00:56:10,680
wanted to chime in.
Go ahead, Ralph.

994
00:56:11,120 --> 00:56:12,800
Yeah, I just wanted to say one
thing.

995
00:56:13,040 --> 00:56:16,200
This particular media
organization has a very strong

996
00:56:16,200 --> 00:56:18,680
bias.
Check out their website, you'll

997
00:56:18,680 --> 00:56:19,800
see it.
And I'm not getting to a

998
00:56:19,800 --> 00:56:22,360
political discussion.
That's not what we do here, but

999
00:56:22,400 --> 00:56:26,800
understand the bias because
anybody can throw anything out

1000
00:56:26,800 --> 00:56:29,280
there on the media now and
everybody accepts it as the

1001
00:56:29,280 --> 00:56:31,760
gospel.
But just check out their bias.

1002
00:56:32,040 --> 00:56:34,080
And at the same time, I think
they make a good point though.

1003
00:56:34,240 --> 00:56:36,000
And somebody, I think it was Tim
just said it.

1004
00:56:36,200 --> 00:56:38,440
Be aware that a lot of people
are just spitting out AI

1005
00:56:38,440 --> 00:56:41,640
garbage.
So what you hear could just be

1006
00:56:41,640 --> 00:56:44,000
AI garbage.
So I just wanted to bring that

1007
00:56:44,000 --> 00:56:44,720
up.
Like I said, I'm not.

1008
00:56:44,720 --> 00:56:47,040
I don't have a political axe to
grind, but just understand the

1009
00:56:47,040 --> 00:56:49,600
bias that's built into this
particular story.

1010
00:56:50,840 --> 00:56:54,800
Yeah, well then maybe it
actually is pronounced daily

1011
00:56:54,800 --> 00:56:58,600
chaos.
Yeah.

1012
00:56:58,600 --> 00:57:00,760
No, I think that's a fairpoint,
Ralph and I don't.

1013
00:57:00,760 --> 00:57:04,080
And to be clear, I don't think
Ralph is calling out the bias

1014
00:57:04,080 --> 00:57:06,480
because he has an opinion one
way or another.

1015
00:57:06,480 --> 00:57:09,280
He's just calling out the bias.
He's calling out the fact that,

1016
00:57:09,280 --> 00:57:11,400
yeah, there it does lean a
certain way.

1017
00:57:11,400 --> 00:57:16,040
So we might get that more of
that particular perspective.

1018
00:57:16,640 --> 00:57:18,440
I get it.
And I see some talk in here.

1019
00:57:18,440 --> 00:57:21,040
I'm not reading all the details
because I'll get too distracted,

1020
00:57:21,200 --> 00:57:24,240
but I see some talk in the chat
here about influencers.

1021
00:57:24,480 --> 00:57:27,920
And yeah, I mean, to a degree, I
could argue that I think social

1022
00:57:27,920 --> 00:57:31,720
media, that this whole article
applies more to social media

1023
00:57:31,720 --> 00:57:35,520
than it does to podcasting.
I do think that, look, I'm, I'm

1024
00:57:35,520 --> 00:57:38,640
generally speaking here, but at
least the podcasters that I come

1025
00:57:38,640 --> 00:57:42,560
across, for the most part, most
of them are trying to provide

1026
00:57:42,720 --> 00:57:46,920
genuine information, legitimate
information, legitimate intimate

1027
00:57:46,920 --> 00:57:49,440
value on their shows.
Are there exceptions?

1028
00:57:49,440 --> 00:57:52,440
IA 100% believe there are
exceptions and there are

1029
00:57:52,440 --> 00:57:55,960
exceptions to that rule in every
area, whether it's media,

1030
00:57:55,960 --> 00:57:58,320
business or what have you.
There's always going to be bad

1031
00:57:58,320 --> 00:58:00,960
eggs.
But I do think that in general,

1032
00:58:00,960 --> 00:58:04,920
podcasters do take this on as a
responsibility and do their best

1033
00:58:04,920 --> 00:58:08,280
to report things factually as
best they can.

1034
00:58:08,280 --> 00:58:11,320
And these days it's hard to know
what's factual and what's not.

1035
00:58:12,480 --> 00:58:16,880
And I think that's why a lot of
the podcasts resonate so much

1036
00:58:16,880 --> 00:58:20,320
with people is because a lot of
the podcasts are bringing in

1037
00:58:20,320 --> 00:58:24,680
experts that are sharing their
experiences, their research,

1038
00:58:24,880 --> 00:58:27,560
their knowledge.
And I think that that's often

1039
00:58:27,560 --> 00:58:30,520
communicated well.
And if it's not, I encourage you

1040
00:58:30,520 --> 00:58:33,160
to communicate that well, that
these are opinions and

1041
00:58:33,160 --> 00:58:36,400
information coming from the
experiences of the hosts and

1042
00:58:36,400 --> 00:58:40,600
guests, and to encourage your
audience to go and research the

1043
00:58:40,600 --> 00:58:43,560
information themselves.
I think that's part of being a

1044
00:58:43,640 --> 00:58:47,760
responsible podcaster.
OK, so listen, here's what we're

1045
00:58:47,760 --> 00:58:49,800
going to do.
We are out of time.

1046
00:58:49,800 --> 00:58:53,680
And yes, tomorrow we are going
to talk more about Apple's new

1047
00:58:54,080 --> 00:58:59,480
video features that allows us to
upload video as part of our

1048
00:58:59,480 --> 00:59:03,640
podcast content.
So we'll get into that and maybe

1049
00:59:03,640 --> 00:59:07,080
get into a couple of other news
stories as well since we had

1050
00:59:07,080 --> 00:59:10,720
several more to share with you.
So come join us at Podcasting

1051
00:59:10,720 --> 00:59:14,400
Morning chat.com.
And remember, also go to while

1052
00:59:14,400 --> 00:59:18,840
you're typing in that URL, put a
slash duo at the end of it if

1053
00:59:18,840 --> 00:59:20,960
you want to win your Rd. caster
duo.

1054
00:59:21,120 --> 00:59:24,640
I think we've got about 40
people that have signed up so

1055
00:59:24,640 --> 00:59:27,280
far.
And as you know, you can get

1056
00:59:27,280 --> 00:59:31,720
multiple entries, and I think
those entries are now in A at

1057
00:59:31,720 --> 00:59:34,160
least a few thousand at this
point.

1058
00:59:34,160 --> 00:59:38,160
So people are taking advantage
of getting more entries than

1059
00:59:38,160 --> 00:59:40,680
just the initial ones that they
get when they sign up.

1060
00:59:40,680 --> 00:59:44,800
So I encourage you to do the
same to increase your odds.

1061
00:59:45,160 --> 00:59:48,480
We're back tomorrow.
So until then, make it a great

1062
00:59:48,480 --> 00:59:49,960
day everybody.
Take care.