487. Stop Overthinking Your Podcast Launch

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Good morning podcasting morning
chat.

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Today is Thursday, April 2nd,
2026, and today podcasting Best

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practices for beginners.
And yes, I've got a slightly

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selfish reason for this one.
So let's unpack what really

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matters, what's overhyped and
what gets overlooked.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this with

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a fellow podcaster.
And now give us about 30

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seconds.
We'll get things rolling.

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Thanks for being here.
The Podcasting Morning Chat is

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powered by Ironic Media, helping
podcasters launch, Polish and

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grow great shows, and by Content
Creators Accountant, helping

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creators build real business
behind their content.

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Good morning again podcasting
Morning Chat.

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Thank you so much for being
here.

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I am your host Mark Ronik
currently on stage with me.

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My Co hosts we have Ralph Estep,
BC Babbles, Sid Meadows, Alex

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Baelish, Dr. Faye, Nick Naulback
and joining us from our audience

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Tide AKA Nicky.
Per usual, glad to see all of

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you here today.
If you want to learn more about

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my Co hosts, just go to
podcastingmorningchat.com/people

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and you'll see why these people
are here on stage sharing their

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insights, experiences, advice,
et cetera.

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And yeah, I'll get to the main
topic in just a moment.

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First wanted to share with you
yesterday's EPC or actually just

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Empowered Podcasting Live.
Our first live stream went

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really well and we had Ralph
join us as well as our title

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sponsor for the Empowered
Podcasting conference.

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We shared some behind the scenes
stuff, what we're working on

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right now to get this event in
tip top shape for August 21st.

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We also talked a little bit
about just podcasting in

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general.
It felt a little similar to a

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podcasting morning chat with an
Empowered Podcasting theme built

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into it.
It went really well.

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You can check that out at
Podcasting Morning chat.com back

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slash EPC Live if you want to
see and listen to that.

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What was it?
Probably about 4045 minute

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edition.
Also just a reminder, Speaking

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of Empowered Podcasting, if you
are part of the community, if

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you've been to an Empowered
Podcasting before or if you are

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planning on going and already
purchased your tickets tonight

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at 7:00 PM Eastern, we're doing
a community call.

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So it's kind of like a
networking mastermind update

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call for our community.
And we are going to be sharing a

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new program that we're creating
for Empowered Podcasting, the

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Creator Partnership program.
This is a way that, for lack of

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a better word, smaller creators,
creators that may not have the

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budget to normally promote their
products or services or even

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their very podcast at a place
like a podcasting convention.

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We've created a package that we
believe is affordable and we'll

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give you that kind of exposure
that I think you may have been

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looking for if that was ever of
an interest to you.

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So we're going to share all
about that tonight.

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If you are not a part of
Empowered Podcasting yet, but

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curious about that, just e-mail
me mark@ironicmedia.com before

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5:00 PM today and I'll hook you
up, get you in there.

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All right, let's get into
today's topic, which as I said

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at the top of the show best
practices when starting a

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podcast.
And I'm going to be honest with

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you, I'm being a little selfish
with this one.

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No, not because I've never
started a podcast before, but

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because I'm speaking today,
later today to a marketing class

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at Vanderbilt University.
And you may remember if you

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follow the show, I've done this
before.

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This is like a follow up, not
presentation, but I'll just say

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a follow up to that previous
one.

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And the topic that we're talking
about today is a big part of

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what I'm going to be doing over
at Vanderbilt, virtually over at

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Vanderbilt later today.
But I thought about it and the

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more I realized this is a great
conversation for this room, this

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community as well.
Because a lot of people in our

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audience are either just getting
started, restarting, or maybe

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they've realized that they've
done a few things wrong.

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And if they, if they could do it
differently, they'd go back and

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do so.
So today, instead of me turning

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this into a lecture, like it'll
probably be a little more so

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later, I want to do what we do
best here at PMC.

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Let's make it a real round table
discussion.

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And when someone starts a
podcast, you know what actually

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matters what what gets
overthought, what gets

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overlooked, and what advice
still holds up once you've been

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doing this for a while.
Because we've talked about this

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a bit, there's no shortage of
podcast advice online.

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And some of the advice out there
is helpful.

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Some of it we've talked about
before, and I think we even

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talked about it a little bit on
EPC Live yesterday.

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It's a little outdated and some
of it makes the whole thing feel

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way more complicated than it
needs to be sometime.

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So today, I'd love for us to
make this a practical

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discussion.
And Ralph, I see you want to add

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something and so does Dr. So
Ralph, since I saw your hand

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first, go for it.
ONBC also wants to go, OK, a lot

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of people already want to chime
in.

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Go for it.
Good morning everybody.

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So first thing I want to say is
my number one thing before you

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do anything else is understand
your why.

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Why are you doing this?
And as the money guy on the

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show, if you're doing it to make
money, stop.

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Don't go forward until you
understand the real why.

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What is your passion?
What are you interested in

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talking about?
That's number one.

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Number two, how are you going to
measure success?

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Cause the biggest struggle I had
is I understood the why.

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I wanted to impart knowledge on
other people, but I didn't

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really understand how to measure
that.

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And I flailed around for a long
time because I didn't understand

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the measurement part.
So those are the two things that

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I think are the number one and
#2 things.

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Your why and how do you measure
success?

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Thank you, Ralph.
And I'm going to ask everybody,

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hold your tongue if you want to
give your number one reason or

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number one thing to think about
because we'll get there too.

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And I appreciate starting there,
Ralph.

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So thank you for that.
I think that is probably most of

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us here would agree starting
with your why is probably the

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best place to start.
So thank you for that, Ralph.

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Now I'm going to ask is, is that
why DRBC?

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Is that why you guys were
raising your hand?

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Are you ready to already share
your top tips?

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No, BC says he's got something
else.

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What about you, Dr. Do you have
something else?

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Well, I was going down the same
path that Ralph was going down,

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but with a caveat.
OK, we'll come.

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We'll come back to it in a
second.

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What do you got for us BC?
I would say my understated first

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step would be to look into what
the world of podcasting looks

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like right now.
We talk about so many updates in

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this world, every single
episode.

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Yesterday we're talking about
how AI is going to be producing

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its own shows, for just one
small example.

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But I think if someone, if the
team or singular storyteller

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takes the time to look into the
size, the magnitude, the

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multiple facets of what the
podcasting world looks like, I

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think it'll help them get
perspective early on.

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That will help them answer those
questions like what is your why?

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What's the format going to be?
Do you have the time to do this?

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Because it's a process.
I think understanding what the

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world looks like will help put
into perspective what the next

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set of questions should be.
Yeah, thank you, BC, and thank

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you for not.
Thank you for doing exactly what

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I asked you not to do.
I wanted to wait for those tips,

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but you know what?
We're leading with a lot of

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value right now, which is always
a good thing when you're

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starting a podcast, right?
Wait, wait, what?

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I was, I was, yeah, I was saying
we'll get to the the main

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reasons, but it's OK.
You guys are are jumping to it.

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Yeah, there was no question yet.
Sid is asking the chat, what's

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the question?
I think everybody just jumped to

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the implication that that's
where we're going, which it is

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where we're going today.
But first I wanted to actually,

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it's OK, totally OK.
You know, I think we're used to

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doing it a different way.
So I'm kind of changing it up a

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little bit and everybody's like
scratching their head and

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jumping the gun here, which is
totally fine because again,

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we've LED with some value today.
By the way, shout out to Chris

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in the audience.
Chris W.

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We have not had him here in a
while.

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And I know why and it's, I don't
take it personally.

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There are lots of reasons why.
And Chris, great to have you

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back.
I know you also joined us on EPC

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Live or Empowered Podcasting
Live yesterday.

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Good to see you back here in the
morning.

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It's been a minute.
So let's start here.

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When someone says they want to
start a podcast, and this is

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where I think the question
really starts, this is what

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everybody was starting to
answer, where do you think they

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should begin?
So again, when someone says they

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want to start a podcast, you
hear someone say that, what do

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you tell them?
Where should they start 1st?

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And we got from Ralph, we got
one.

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We've already got one from
BCDDR. You're next in line.

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And it looks like a lot of
people want to chime in.

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Go for it, Dr. Well, I think
that they need to get out of

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good old fashioned paper and
pencil and start writing down

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the pros and cons.
And you know, when I am

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approached by people, when I do
some networking and they say,

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you know, I'm thinking about
doing a podcast, the first thing

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I say to them is you have to
figure out why you're doing it.

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You know, this is much like what
Ralph was doing.

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Now, if I say are are you going
to be doing it for money?

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Or if you're going, are you
going to be doing it because you

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love it?
They will always, always say,

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well, you know, if I can make
some money out of it, that'd be

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great.
That's that will always be the

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answer.
So I always have to do a little

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story like, you know, I have a
client that does her podcast in

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order to get more clients on her
roster.

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And it works.
They people hire her to be their

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business coach.
I have another client who

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interviews the most incredible
people and she loves it.

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And she's not doing it for
anything, for fame or glory, but

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she just loves talking to these
people.

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So why would you be doing a
podcast?

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I have to frame it in that way.
And then it becomes a little bit

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more, you know, instead of the
flip it.

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Well, if I can make some money,
I'll always do that.

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So that kind of eliminates that.
Yeah, some pros and cons and,

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you know, get a plan.
Get a plan.

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Yeah.
And I think that's a great idea.

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And I know some people may say,
oh, I don't want to use a pen

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and paper.
And that's fine.

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If that, if you, if you don't
want to, if if doing it on your

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computer or your phone is where
you prefer, fine, but.

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I think, yeah, let's do it.
But I think it is important,

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like Dr. is saying, I, I like
the idea of writing down the

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pros and cons first.
I think that it's a good way to

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kind of sort out everything.
What's going on in your head as

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you're thinking about starting a
podcast.

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Really smart idea to write those
pros and cons down to think

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about what some of those
challenges might be ahead of

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time and also what might excite
you about this.

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So yeah, thank you for that
advice.

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Dr. I'm going to go to Nikki
since she is a an audience

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member.
I like to go to our guests first

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on stage, even though Todd
doesn't feel like Todd is the

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her nickname here.
Even though she doesn't feel

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like a guest at this point,
she's always here with us on

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stage and I love that.
What do you got for us, Nikki?

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Going to say that for me, I
don't think that anyone should

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start a particular way because
to me it's kind of like

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parenting or it's kind of like
teaching.

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There's not just one way to
start or to do something right?

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Because to me that would be sort
of A1 size fits none approach

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and I don't care for that.
But I will say that when it

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comes to my journey, I knew I
wanted to podcast.

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And as far as the why and the
reason why is because I believe

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that when I get a nudge that
says hey, go do this or hey,

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don't do that, the whole purpose
of that nudge is to help me

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reach a higher state of
consciousness in my own life so

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that I can become the person
that I'm destined to be.

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So it's kind of like a spiritual
thing.

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Whenever I get that nudge, I
just listen to it and I go with

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that.
So that's really my only reason

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why for doing something is just
because I get that nudge.

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But in terms of my own journey
and how I started the podcast, I

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didn't have any idea what I
wanted to do.

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I knew I wanted something in the
education space, something that

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would connect with parents,
something that would help my

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business grow and and sort of be
a funnel, a potential funnel for

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that.
But I didn't know what topics I

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was going to explore because I
just, I just didn't.

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So what I did was I talked to
people here on Clubhouse and in

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real life and I said, hey, I'm
thinking about starting a

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podcast.
Do you have any ideas of what I

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could talk about?
Because I feel like I'm all over

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the place and some people would
have, everybody had great ideas.

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Not all ideas are going to fit,
of course.

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But I did speak to one person
who said, well, hey, you know

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that one thing you do for
parents, so why don't you make

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your podcast about like
something like that?

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And then everything clicked.
So that was when I went ahead

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and I've done my show.
I'm in my fourth season now and

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I've only been podcasting for
five months.

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And a lot of it was just idea
testing.

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It was talking to people, doing
some audience based research on

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what people needed and just
talking to people.

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And that was where I found and
landed on my idea.

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I love that tide.
Thank you for sharing that.

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And yeah, at first I do want to
address the there's something to

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be said about those moments that
you're called to do something.

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So yeah, that nudge or if you're
being called to it, yeah, I

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think that that's that's an
important thing to follow when

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you're really feeling that.
And it's an area sometimes that

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I struggle with.
You know, sometimes I'll think

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about, yeah, I really want to do
this thing and I get really

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excited about it, but then I
don't explore it.

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I don't follow through on it.
And then that just feels like I,

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I start piling up ideas and, and
then they all just kind of weigh

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me down, right?
So it's important to follow that

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gut instinct and explore it and
see if it's something worth

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pursuing.
And yeah, I like the idea of

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talking to people.
I would encourage somebody who's

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thinking about starting a new
podcast to if you really want

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00:15:45,080 --> 00:15:47,560
more of the answers that are the
right fit.

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Similarly to what you were
saying, sometimes you didn't get

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00:15:49,840 --> 00:15:52,400
the best fit answers The but
they were all great.

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Is think about talking to people
that you know that fit your

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00:15:57,400 --> 00:16:01,040
audience profile, right?
I think that's really important

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00:16:01,040 --> 00:16:04,440
too, because then you're going
to get those kinds of answers

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that it's more likely you're you
are more likely to hear your

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audience asking.
So yeah, thank you for that.

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00:16:12,880 --> 00:16:17,360
To that part, OK, so just short
this week in terms of the way

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00:16:17,360 --> 00:16:20,680
that I differentiate between
ideas that are going to

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00:16:20,680 --> 00:16:25,160
overwhelm me and I don't start
and I don't finish versus ideas

287
00:16:25,160 --> 00:16:29,160
that are taking me to that
higher state of consciousness.

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00:16:29,480 --> 00:16:33,040
For me, it's about look at the
idea and I say to myself, is

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00:16:33,040 --> 00:16:37,720
this an ego driven idea or is
this a a self driven internal

290
00:16:37,720 --> 00:16:41,480
self driven idea?
So an ego driven idea is 1 in

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00:16:41,480 --> 00:16:47,080
which I'm doing it for anything
that's based in vanity, anything

292
00:16:47,080 --> 00:16:51,360
that's based on money or numbers
or fame or approval from someone

293
00:16:51,360 --> 00:16:54,600
else or something that anything
that's vain.

294
00:16:54,840 --> 00:16:58,040
Anything that I would personally
define as vain, that idea I

295
00:16:58,040 --> 00:17:01,120
don't go with.
The ideas that I go with are the

296
00:17:01,120 --> 00:17:03,960
ones that are more spiritual in
nature, so they're going to take

297
00:17:03,960 --> 00:17:07,079
me to a state of higher
consciousness and I don't care

298
00:17:07,079 --> 00:17:11,200
about the end result.
I don't care what it leads to or

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00:17:11,200 --> 00:17:16,680
how it develops or I have no
attachment to the idea in terms

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00:17:16,680 --> 00:17:19,119
of me wanting it for a specific
reason.

301
00:17:19,119 --> 00:17:22,200
Like I want to buy a house or a
car or anything like that

302
00:17:23,200 --> 00:17:27,400
because that's going to be an
eco driven reason is when I have

303
00:17:27,400 --> 00:17:32,000
a sense about how this turns out
or what the result is of any of

304
00:17:32,000 --> 00:17:33,760
it.
That's when I know that it's

305
00:17:33,760 --> 00:17:36,360
taking me personally to my
highest place.

306
00:17:36,920 --> 00:17:41,280
I love that we could talk about
that all day long.

307
00:17:41,440 --> 00:17:46,440
And I wish I knew more about you
when we met at the happy hour a

308
00:17:46,440 --> 00:17:49,160
week ago because I think we
would have had a much deeper

309
00:17:49,160 --> 00:17:54,080
conversation at that happy hour.
But I love what you're saying.

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00:17:54,080 --> 00:17:55,320
Yeah.
And I think it's really

311
00:17:55,320 --> 00:17:59,440
important to think about when
you are coming up with a podcast

312
00:17:59,440 --> 00:18:02,760
idea those quote UN quote
selfish moments, right?

313
00:18:02,760 --> 00:18:04,680
Because that does create
attachment.

314
00:18:04,680 --> 00:18:09,360
When we when we are creating
from a place of selfishness, a

315
00:18:09,360 --> 00:18:12,680
lot of times then we become
super attached to whatever we

316
00:18:12,680 --> 00:18:16,440
think the outcome should be.
And that can be dangerous

317
00:18:16,440 --> 00:18:20,120
because often times, I think a
lot of us can attest here what

318
00:18:20,120 --> 00:18:23,560
we expected our podcast to be
when we started is much

319
00:18:23,560 --> 00:18:27,200
different than what it is today.
And that can be a hard

320
00:18:27,280 --> 00:18:29,720
transition if you are too
attached.

321
00:18:30,000 --> 00:18:31,320
Yes.
And I was going to go to you

322
00:18:31,320 --> 00:18:33,440
anyway, Sid.
So feel free to comment on this

323
00:18:33,440 --> 00:18:36,200
and share your answer as far as
where do you think people should

324
00:18:36,200 --> 00:18:38,960
begin when starting a podcast.
Good morning, everybody.

325
00:18:38,960 --> 00:18:41,600
That was just a friendly
reminder, Pepper Mark.

326
00:18:41,920 --> 00:18:45,320
OK, good.
So I would say to somebody who's

327
00:18:45,320 --> 00:18:48,280
thinking about starting a
podcast is spend at least a

328
00:18:48,280 --> 00:18:51,320
month doing research, research,
research, research.

329
00:18:51,760 --> 00:18:54,120
Listen to a variety of different
shows.

330
00:18:54,120 --> 00:18:57,320
Listen to, you know, shows that
have Co hosts.

331
00:18:57,320 --> 00:18:59,680
Listen to shows that are just
one individual.

332
00:18:59,680 --> 00:19:01,760
Listen to interview shows.
Listen to solo shows.

333
00:19:01,760 --> 00:19:05,120
Go watch shows.
Like do the research because

334
00:19:05,120 --> 00:19:07,920
what the research is going to
do, especially it's going to

335
00:19:07,920 --> 00:19:12,160
inform and highlight for you the
type of show you want to have.

336
00:19:12,480 --> 00:19:14,400
Do you want to have a solo show?
Do you want to have an interview

337
00:19:14,400 --> 00:19:15,720
show?
Do you want to have a Co host?

338
00:19:16,720 --> 00:19:20,600
The best way to do that is to go
and consume the product that you

339
00:19:20,600 --> 00:19:22,560
want to produce.
Cuz I've talked to a lot of

340
00:19:22,560 --> 00:19:26,080
people who wanna start a podcast
that have never listened to a

341
00:19:26,080 --> 00:19:29,120
podcast.
So go consume the product in

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00:19:29,120 --> 00:19:32,360
variety of different places,
different platforms to really

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00:19:32,360 --> 00:19:36,080
get an idea about how you what
you want your show to be about

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00:19:36,080 --> 00:19:38,320
how you want it to be set up.
And it's going to and take

345
00:19:38,320 --> 00:19:42,280
notes, grab that pen and paper,
as Dr. said, and just take notes

346
00:19:42,280 --> 00:19:45,480
of the things that you think
that you would like to include.

347
00:19:45,480 --> 00:19:48,240
And if you hear segments or hear
music, I mean, go listen to

348
00:19:48,240 --> 00:19:51,320
shows like Dominic's that are
narrative just to really figure

349
00:19:51,320 --> 00:19:53,600
out what it is you want to do.
So I think you have to spend at

350
00:19:53,600 --> 00:19:56,320
least a month doing research.
Thank you, Sid.

351
00:19:56,400 --> 00:19:58,960
And I know Nick wants to chime
in on that.

352
00:19:58,960 --> 00:20:00,680
So I'm going to let you jump the
line.

353
00:20:00,680 --> 00:20:02,400
Nick, go for it.
Good morning.

354
00:20:02,880 --> 00:20:03,960
Thanks.
Good morning everybody.

355
00:20:05,320 --> 00:20:09,680
The only thing I wanted to add
to that is spend a little bit of

356
00:20:09,680 --> 00:20:14,680
extra time in this research
process to look for podcasts

357
00:20:14,680 --> 00:20:18,640
that aren't just the popular
podcasts.

358
00:20:19,320 --> 00:20:24,280
Look for the smaller shows, the
independent podcasters, things

359
00:20:24,280 --> 00:20:29,040
that are are a few steps ahead
of you instead of like a Joe

360
00:20:29,040 --> 00:20:30,200
Rogan.
Like if you want to do an

361
00:20:30,200 --> 00:20:33,280
interview podcast and you go
watch Joe Rogan, like, yeah,

362
00:20:33,280 --> 00:20:37,160
it's not a bad idea to kind of
get a feel for what the pros are

363
00:20:37,160 --> 00:20:40,080
doing.
But also take a look at what

364
00:20:40,080 --> 00:20:42,360
other successful people are
doing that might be just a few

365
00:20:42,360 --> 00:20:45,240
steps ahead of you.
So you're not setting yourself

366
00:20:45,240 --> 00:20:49,240
up for that expectation that
Spotify is going to sign you for

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00:20:49,240 --> 00:20:51,200
a $200 million deal kind of
thing.

368
00:20:51,200 --> 00:20:55,240
Like I, I really think it's
important to kind of take a step

369
00:20:55,240 --> 00:20:57,960
back in that regard and do the
little extra research to find

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00:20:58,480 --> 00:21:01,480
the smaller shows that more
aligned with what you're going

371
00:21:01,480 --> 00:21:05,120
to be releasing to Stockard.
Nick, Fairpoints, I appreciate

372
00:21:05,120 --> 00:21:07,800
you calling that out.
And Speaking of calling out real

373
00:21:07,800 --> 00:21:10,760
quick, and then I'm going to
respond, but shout out we got

374
00:21:10,760 --> 00:21:14,920
more old school friends here
this morning joining us on

375
00:21:14,920 --> 00:21:17,240
Clubhouse.
Stacy, great to see you here.

376
00:21:17,240 --> 00:21:20,840
Thank you for being here.
It's been a minute since we've

377
00:21:20,840 --> 00:21:24,160
seen you and always glad to see
you when you're here.

378
00:21:24,160 --> 00:21:27,680
Thank you.
And OK, so yeah, Nick, I want to

379
00:21:28,000 --> 00:21:31,600
go back to that for a second.
First of all, I agree.

380
00:21:32,400 --> 00:21:35,720
And when you say something like
not only following the

381
00:21:35,720 --> 00:21:40,680
successful shows, how do you
know what shows are successful

382
00:21:40,800 --> 00:21:44,960
if they're not the bigger ones?
And how do you know if they're a

383
00:21:44,960 --> 00:21:47,280
few steps ahead of you?
You know what I mean?

384
00:21:47,760 --> 00:21:51,160
Yeah, that's a fair question.
I'm not saying I have literally

385
00:21:51,160 --> 00:21:55,640
all the answers to that, but I
think one good way to do that

386
00:21:55,640 --> 00:21:58,520
would be listen notes or good
pods.

387
00:21:59,000 --> 00:22:02,480
I mean they have various charts.
I think listen notes would

388
00:22:02,480 --> 00:22:05,440
probably be the first place I go
to because that it, although

389
00:22:05,440 --> 00:22:09,520
it's not 100% accurate, I would
say that gives you kind of an

390
00:22:09,520 --> 00:22:13,880
idea of like what percentile
that podcast is in roughly.

391
00:22:14,800 --> 00:22:19,240
So you're not searching for the
top .5% podcast, you're looking

392
00:22:19,240 --> 00:22:22,480
for ones that are in like the
five to 10% range.

393
00:22:22,480 --> 00:22:27,240
Like kind of see what they're
doing and then as you kind of

394
00:22:27,880 --> 00:22:31,640
push your own podcast into that
space, then start like kind of

395
00:22:31,640 --> 00:22:34,240
look into the next level and see
what the next person's doing.

396
00:22:35,400 --> 00:22:38,600
Like I said it, I do appreciate
looking at what the the top

397
00:22:38,600 --> 00:22:42,080
podcasters are doing, but I'm
not going to come out with an

398
00:22:42,080 --> 00:22:45,200
interview show solely based on
what I see Joe Rogan doing

399
00:22:45,200 --> 00:22:48,640
because he's on a completely
different level that took years

400
00:22:48,640 --> 00:22:51,000
for him to get to.
And I'm starting at square 1.

401
00:22:51,800 --> 00:22:54,800
Yeah, that makes sense.
And I think maybe the way I

402
00:22:54,800 --> 00:22:59,960
would slightly revise Nick's
advice is really not worrying so

403
00:22:59,960 --> 00:23:03,520
much about whether the podcast
that you're researching is

404
00:23:03,520 --> 00:23:09,000
successful, but more so focusing
on what are they doing that you

405
00:23:09,000 --> 00:23:11,160
like and what are they doing
that you don't like?

406
00:23:11,400 --> 00:23:14,800
What are the things that you
want to adopt into your podcast

407
00:23:14,800 --> 00:23:16,800
that you see others that are
doing?

408
00:23:17,600 --> 00:23:20,640
And what are you seeing that
you're like, yeah, I don't want

409
00:23:20,640 --> 00:23:24,200
to do that on my podcast?
And again, to add on to what

410
00:23:24,200 --> 00:23:28,400
Nick's saying, I think what you
could do is to find those, quote

411
00:23:28,400 --> 00:23:33,520
UN quote, smaller shows, smaller
name shows, search for podcasts

412
00:23:33,560 --> 00:23:37,800
in your space, right?
So if you're a health coach, go

413
00:23:37,800 --> 00:23:42,280
find health coach podcasts that
aren't hosted by big names or

414
00:23:42,280 --> 00:23:45,960
big companies, right?
Or if you are a business coach,

415
00:23:45,960 --> 00:23:50,960
same thing, don't go and just
listen to Diary of Aceo,

416
00:23:51,480 --> 00:23:54,520
although I know he does a lot
more than just business talk,

417
00:23:54,520 --> 00:23:58,920
but you catch my drift, right?
Like go find smaller shows that

418
00:23:58,920 --> 00:24:02,040
talk about business or
specifically your type of

419
00:24:02,040 --> 00:24:05,040
business and see what you like
and what you don't like.

420
00:24:05,600 --> 00:24:06,840
Go ahead, Stacey.
Good morning.

421
00:24:07,240 --> 00:24:11,320
Good morning.
And something I encourage

422
00:24:11,360 --> 00:24:15,560
everybody to do, whether you're
new or advanced in podcasting

423
00:24:15,560 --> 00:24:21,040
that I am doing and it's working
really well, is using a podcast,

424
00:24:21,040 --> 00:24:25,000
your podcast as your own
research vehicle.

425
00:24:26,000 --> 00:24:31,280
So what I mean by that is
whatever your business is, have

426
00:24:31,280 --> 00:24:37,000
guests who have it literally
done a research study, a case

427
00:24:37,000 --> 00:24:40,640
study, something that is in your
industry.

428
00:24:41,280 --> 00:24:45,000
Use your podcasts.
Obviously you're serving others,

429
00:24:45,400 --> 00:24:50,640
but also have it serve you
because I get so much

430
00:24:50,880 --> 00:24:53,680
intelligence.
Obviously you can read a lot on

431
00:24:53,680 --> 00:24:58,480
the web, but having people who
have done something that can

432
00:24:58,480 --> 00:25:02,600
help you in your business
because of what they know, it's

433
00:25:02,600 --> 00:25:06,320
a research platform too.
So that's my $0.02.

434
00:25:06,520 --> 00:25:08,000
Yeah.
Thank you, Stacy.

435
00:25:08,000 --> 00:25:10,640
Love that.
And Stacy, how's your podcast

436
00:25:10,640 --> 00:25:12,760
doing You maybe since it's been
a minute, you want to just share

437
00:25:12,760 --> 00:25:14,640
the name of your podcast and
what you do?

438
00:25:15,080 --> 00:25:19,080
Oh, thank you.
Yeah, Doing CX Right is my

439
00:25:19,080 --> 00:25:22,080
podcast.
For those that don't know, CX

440
00:25:22,480 --> 00:25:26,520
means customer experience.
So how do you really boost

441
00:25:26,520 --> 00:25:29,600
revenue and brand reputation?
By doing customer and client

442
00:25:29,600 --> 00:25:32,440
experience, right?
Though that does include

443
00:25:32,440 --> 00:25:35,240
employee experience.
So my show covers both.

444
00:25:35,680 --> 00:25:40,800
I've been doing this for five
years and when I left corporate,

445
00:25:41,120 --> 00:25:42,560
actually while I was in
corporate.

446
00:25:42,560 --> 00:25:45,840
So anybody who is in a job or
corporate, I encourage you to

447
00:25:45,840 --> 00:25:49,440
start podcasting before you even
know why.

448
00:25:50,160 --> 00:25:53,800
Thank God I did that because
it's really fueled my business.

449
00:25:54,200 --> 00:25:57,920
And that's why I'm saying to you
that, and I love some of the

450
00:25:57,920 --> 00:26:01,320
tools that you just mentioned
about listen notes and good

451
00:26:01,320 --> 00:26:06,200
pods, et cetera, because it is
very motivating to see where you

452
00:26:06,200 --> 00:26:07,960
start.
And then even if it's just

453
00:26:07,960 --> 00:26:13,680
directional information, to be
in the top 2% is very confidence

454
00:26:13,680 --> 00:26:17,400
boosting on those platforms.
The last thing I want to say is

455
00:26:18,000 --> 00:26:21,800
not only does the podcast fuel
my business, even before I knew

456
00:26:21,800 --> 00:26:28,720
what my business was, social
media is really the the

457
00:26:28,720 --> 00:26:34,000
importance here because it's not
that my show has millions of

458
00:26:34,000 --> 00:26:40,960
followers, it's that I have
sponsors because the podcast

459
00:26:40,960 --> 00:26:44,240
show gets amplified from social
media.

460
00:26:44,240 --> 00:26:47,640
And so it's, it's the
combination together, just a

461
00:26:47,640 --> 00:26:51,440
podcast by itself, it's not
going to happen quickly, but

462
00:26:51,440 --> 00:26:55,360
when you tie it together, that's
what sponsors want to see and

463
00:26:55,360 --> 00:26:58,760
know.
Yeah, Thank you, Stacy.

464
00:26:58,760 --> 00:27:00,640
Appreciate that.
Ralph.

465
00:27:00,640 --> 00:27:02,880
You said you had some.
Oh, go ahead, Sid, and then

466
00:27:02,880 --> 00:27:04,720
we'll go to Ralph I.
Just want to jump in real quick

467
00:27:04,760 --> 00:27:06,160
for just a quick second.
Stacy.

468
00:27:06,240 --> 00:27:09,080
It's so good to see you, friend
and Mark.

469
00:27:09,440 --> 00:27:12,320
Stacy has been part of this
community since, I don't know

470
00:27:12,320 --> 00:27:14,640
what, five years now, Stacy,
because we were here when you

471
00:27:14,640 --> 00:27:17,600
started your podcast.
Yes, exactly.

472
00:27:17,920 --> 00:27:22,800
And in two weeks, Stacy and I
get to spend almost a week

473
00:27:22,800 --> 00:27:25,600
together for the very first time
ever.

474
00:27:25,800 --> 00:27:28,720
We get to meet each other in
approximately 2 weeks.

475
00:27:28,760 --> 00:27:31,680
And I am super excited about
getting a Stacy Sherman hug.

476
00:27:33,320 --> 00:27:35,120
This is so much love for a
morning.

477
00:27:35,160 --> 00:27:37,480
Thank you.
What and why are you guys

478
00:27:37,480 --> 00:27:39,480
connecting and spending a week
together?

479
00:27:40,280 --> 00:27:44,280
Stacy is amazing at pushing
people to do things outside

480
00:27:44,280 --> 00:27:47,960
their comfort zone and
encouraging people to grow in a

481
00:27:47,960 --> 00:27:50,920
lot of different ways.
And she invited me to check out

482
00:27:50,920 --> 00:27:54,920
this event that is in Maryville,
TN, which is over in Knoxville

483
00:27:55,520 --> 00:27:59,200
that is a very exclusive event
for only about 40 people.

484
00:27:59,400 --> 00:28:03,320
And it's writers, it's
podcasters, it's public

485
00:28:03,320 --> 00:28:05,880
speakers, I mean, you name it,
all these different kinds of

486
00:28:05,880 --> 00:28:08,480
people.
And so I signed up to go and

487
00:28:08,480 --> 00:28:12,400
Stacy is a returning guest or
visitor to this conference.

488
00:28:12,400 --> 00:28:15,560
And so I signed up to go.
And so I'm going to meet Stacey

489
00:28:15,560 --> 00:28:18,640
for the first time, along with
four, approximately 40 other

490
00:28:18,640 --> 00:28:22,400
people that I don't know, for
four days of immersive learning

491
00:28:22,400 --> 00:28:24,920
about marketing and all kinds of
great topics.

492
00:28:25,280 --> 00:28:28,760
So, Sid, we can come back here
and share the love and the

493
00:28:28,760 --> 00:28:31,440
lessons.
Please, that would be awesome.

494
00:28:32,080 --> 00:28:34,120
So cool.
I'm so glad you guys get to

495
00:28:34,120 --> 00:28:36,200
finally meet after all these
years.

496
00:28:36,720 --> 00:28:40,360
And yeah, I mean, Stacy, talk
about a new When she was a new

497
00:28:40,360 --> 00:28:44,600
podcaster, one of the themes we
got to know about Stacy over

498
00:28:44,600 --> 00:28:47,320
time was how long it took her to
just take the equipment

499
00:28:47,320 --> 00:28:50,080
out-of-the-box and just start,
right?

500
00:28:50,080 --> 00:28:51,680
That was Stacy's big thing,
right?

501
00:28:51,680 --> 00:28:53,720
Stacy?
Yes, take the mic

502
00:28:53,840 --> 00:28:56,960
out-of-the-box.
To quote myself, it took me 6

503
00:28:56,960 --> 00:28:59,320
months.
That should not happen.

504
00:28:59,320 --> 00:29:01,680
So take it out-of-the-box and
start.

505
00:29:02,160 --> 00:29:04,240
And look at where you are today,
right?

506
00:29:04,240 --> 00:29:07,640
Like I think that what a what a
leap that was for you to

507
00:29:07,640 --> 00:29:10,800
actually finally, after six
months, take that mic out and

508
00:29:10,800 --> 00:29:12,640
get started.
And now look, you're speaking on

509
00:29:12,640 --> 00:29:15,200
huge stages, doing all the
things now.

510
00:29:15,320 --> 00:29:18,320
Yes, I am not special everyone,
you can do it too.

511
00:29:18,400 --> 00:29:19,560
Yeah.
Thank you.

512
00:29:19,920 --> 00:29:23,560
Guys, I see Mark, Julie and
Yvonne both raised their hand.

513
00:29:23,600 --> 00:29:25,320
I have tried to bring them up.
Me too.

514
00:29:25,320 --> 00:29:28,640
Maybe they just haven't accepted
because they have to hit another

515
00:29:28,640 --> 00:29:32,280
button once we say come up, now
Janae's trying.

516
00:29:32,280 --> 00:29:35,200
Let's see if Janae comes up.
Yep, that worked for Janae.

517
00:29:36,680 --> 00:29:38,160
Hi Janae, did you want to
comment?

518
00:29:38,640 --> 00:29:43,240
I was just testing the feature.
But congratulations Stacy and

519
00:29:43,240 --> 00:29:47,560
and amazing experience.
I'm all out of my words now.

520
00:29:48,600 --> 00:29:51,680
It's too early, like Stacy said.
Yeah, what I was saying is,

521
00:29:51,680 --> 00:29:56,800
Stacy, you also have such an
amazing niche area like CX, like

522
00:29:56,800 --> 00:30:00,880
who knows, CX, unless you've
been in the industry, people

523
00:30:00,880 --> 00:30:03,360
wouldn't know about it.
So, you know, that's another

524
00:30:03,360 --> 00:30:07,400
reason why things grow so fast
or, you know, the work that

525
00:30:07,400 --> 00:30:09,680
you're putting in.
And I think the, the hardest

526
00:30:09,680 --> 00:30:11,840
thing that we all struggle is to
get started.

527
00:30:11,840 --> 00:30:15,080
So I love that you say take the
mic out-of-the-box and get

528
00:30:15,080 --> 00:30:16,720
started.
Yep, absolutely.

529
00:30:17,080 --> 00:30:20,560
Ralph, you wanted to chime in, I
think during Stacy's share.

530
00:30:20,560 --> 00:30:23,560
Go for it.
Yeah, I actually been sort of

531
00:30:23,600 --> 00:30:25,960
sitting on the sideline here
with something I want to share.

532
00:30:26,720 --> 00:30:30,240
I think we're giving really bad
advice here, and I'll tell you

533
00:30:30,240 --> 00:30:34,120
where I think the bad advice is.
Following what other people are

534
00:30:34,120 --> 00:30:36,520
doing, Go look and see what
other people are doing.

535
00:30:36,520 --> 00:30:38,560
Go look and see.
I don't think that's great

536
00:30:38,560 --> 00:30:42,360
advice and the reason I.
Cut you off real quick, I think

537
00:30:42,440 --> 00:30:45,680
just because I want to clarify,
because earlier I, what I was

538
00:30:45,680 --> 00:30:50,720
saying was to go and find the
things that you like about what

539
00:30:50,720 --> 00:30:53,560
they're doing and the things
that you don't like.

540
00:30:53,760 --> 00:30:56,840
It's not about copying other
people.

541
00:30:56,960 --> 00:31:00,280
It's about learning the things
that people are doing on their

542
00:31:00,280 --> 00:31:05,120
podcasts and adopting those that
you think would work well or

543
00:31:05,120 --> 00:31:08,120
that you gravitate towards.
That would be advice.

544
00:31:08,440 --> 00:31:11,840
Yeah, for inspiration.
I don't disagree with that, but

545
00:31:11,840 --> 00:31:14,760
I think that there are so many
people that are playing Follow

546
00:31:14,760 --> 00:31:17,720
the Leader right now.
Well, this one is doing this, so

547
00:31:17,720 --> 00:31:19,800
I have to do this.
This one is doing this, so I

548
00:31:19,800 --> 00:31:21,480
have to do this.
I want to go back to something

549
00:31:21,480 --> 00:31:24,600
Nikki said because when Nikki
said it, I want to jump out of

550
00:31:24,600 --> 00:31:28,240
my chair and applaud.
What she said was she's serving

551
00:31:28,240 --> 00:31:32,800
a need and I think that is the
secret to this whole thing.

552
00:31:33,360 --> 00:31:37,120
What is the person out there,
your potential audience member

553
00:31:37,120 --> 00:31:40,480
need?
If you want to be impactful,

554
00:31:40,560 --> 00:31:43,480
find what they need and address
that need.

555
00:31:43,480 --> 00:31:46,760
That's what Nikki said, and I
think that was brilliant because

556
00:31:46,760 --> 00:31:49,200
there's a whole lot of people
out there with interview shows

557
00:31:49,200 --> 00:31:52,800
and talk shows and pontificating
about all kinds of stuff.

558
00:31:53,240 --> 00:31:56,320
But the folks who that I see are
being successful, both from a

559
00:31:56,680 --> 00:32:01,200
statistics and from a monetary
side, and I'm the money guy, are

560
00:32:01,200 --> 00:32:03,960
those people that are addressing
a need.

561
00:32:04,520 --> 00:32:08,200
So when you're getting started,
think about your audience and

562
00:32:08,200 --> 00:32:11,800
what is it they need?
I just think that I just, I

563
00:32:11,800 --> 00:32:14,560
worry sometimes that and I, I
don't disagree with you, Mark,

564
00:32:14,560 --> 00:32:16,760
you weren't saying to just go
follow and do everything other

565
00:32:16,760 --> 00:32:18,560
people do.
I'm I, I was a little strong

566
00:32:18,560 --> 00:32:20,200
there.
But what I'm saying is I just

567
00:32:20,200 --> 00:32:23,440
think we can fall into this.
Well, whatever the algorithm's

568
00:32:23,440 --> 00:32:25,800
telling us to do, well, this is
what everyone else is doing.

569
00:32:26,160 --> 00:32:28,760
The people who are going to be
successful are the ones that

570
00:32:28,800 --> 00:32:31,440
aren't following the algorithm.
The people who aren't following

571
00:32:31,440 --> 00:32:35,280
what AI spits out.
Go be yourself, but serve a

572
00:32:35,280 --> 00:32:37,440
need.
Can I add in here?

573
00:32:37,640 --> 00:32:42,840
Sure, Stacey.
So I, I, I love your thoughts

574
00:32:42,840 --> 00:32:47,120
here.
I want to add that there's,

575
00:32:47,360 --> 00:32:52,440
there's really nothing out there
that hasn't been said before.

576
00:32:52,800 --> 00:32:56,120
There are thousands of speakers
and podcasters on burnout.

577
00:32:56,400 --> 00:32:59,200
There's thousands of leadership.
There's thousand.

578
00:32:59,440 --> 00:33:02,320
Like there's really not much
that hasn't been said.

579
00:33:02,560 --> 00:33:09,680
So when when we look at towards
others, it's, I don't hear it or

580
00:33:09,680 --> 00:33:13,640
see it as, as a way to benchmark
ourselves.

581
00:33:13,960 --> 00:33:18,200
It's a way to see what others
are doing on a topic.

582
00:33:18,520 --> 00:33:22,440
And then how to figure out your
own voice that's different to

583
00:33:22,440 --> 00:33:27,920
communicate a topic that that's
kind of the angle that melds

584
00:33:28,080 --> 00:33:31,360
what everybody's saying.
And then and that works for me

585
00:33:31,360 --> 00:33:33,960
because nothing's not been said
before.

586
00:33:34,400 --> 00:33:38,480
That's the truth.
That is the truth, Stacey.

587
00:33:38,480 --> 00:33:41,440
Yeah, thank you.
And yeah, listen, I actually

588
00:33:41,440 --> 00:33:44,600
don't think Ralph is disagreeing
here, Ralph.

589
00:33:44,600 --> 00:33:48,520
I think that these are actually
2 completely separate points,

590
00:33:49,200 --> 00:33:52,440
right.
So yes, I think, I think most of

591
00:33:52,440 --> 00:33:56,000
us here on stage will agree that
what do the, what does the

592
00:33:56,000 --> 00:33:59,960
audience need is probably the
top.

593
00:34:00,120 --> 00:34:04,400
If not, yeah, it is probably the
top thing to think about when

594
00:34:04,400 --> 00:34:09,400
you're starting a podcast.
And secondary to that, there is,

595
00:34:09,400 --> 00:34:13,000
in my opinion, such a thing as
hosts needs.

596
00:34:13,639 --> 00:34:17,960
We have to like what we're doing
as a podcast host.

597
00:34:18,239 --> 00:34:22,080
We want to be confident in what
we're doing as a podcast host.

598
00:34:22,520 --> 00:34:28,239
And if we don't have those
things, I find that those shows

599
00:34:28,239 --> 00:34:33,159
fall flat and don't get off the
ground or don't find the success

600
00:34:33,159 --> 00:34:37,480
that they're looking for.
So I think both are true, right?

601
00:34:37,480 --> 00:34:41,840
You have to know your needs and
what you want to get out of this

602
00:34:41,840 --> 00:34:46,320
show and and how you want to
present this show if you want it

603
00:34:46,320 --> 00:34:49,600
to be successful.
Julie is on stage as well.

604
00:34:49,600 --> 00:34:52,800
Love all the participation this
morning and encourage it.

605
00:34:52,800 --> 00:34:55,040
So thank you all for being up
here.

606
00:34:55,239 --> 00:34:57,120
And I know Tide wants to chime
in as well.

607
00:34:57,120 --> 00:34:59,280
So let me go to Julie and then
we'll go to Tide.

608
00:34:59,280 --> 00:35:00,560
Go ahead, Julie.
Good morning.

609
00:35:01,120 --> 00:35:03,200
Hi, good morning.
I didn't realize I was raising

610
00:35:03,200 --> 00:35:05,080
my hand, but I'm so happy to be
here.

611
00:35:05,480 --> 00:35:06,960
Good, well, I'm glad you're here
too.

612
00:35:07,160 --> 00:35:10,160
Did you want to comment at all?
I mean, I will, of course.

613
00:35:10,160 --> 00:35:11,640
I mean, I'll always say
something.

614
00:35:12,280 --> 00:35:14,840
Hi, everybody.
I I miss everybody.

615
00:35:14,840 --> 00:35:17,200
And Janae, I need to speak with
you this week.

616
00:35:17,200 --> 00:35:20,480
So.
So what I was going to say is

617
00:35:20,480 --> 00:35:23,920
that, you know, we do need to
have a big why.

618
00:35:24,480 --> 00:35:27,640
I think if you don't have a big
enough why for your podcast and

619
00:35:27,640 --> 00:35:31,400
and like what you said, it has
to be what the host wants also,

620
00:35:31,880 --> 00:35:35,840
you're not going to continue.
You know, I have a podcast that

621
00:35:35,840 --> 00:35:41,720
I've been doing for four years
and it wouldn't be here still if

622
00:35:41,720 --> 00:35:45,520
I didn't have a big why.
And we just heavily started

623
00:35:45,520 --> 00:35:48,920
investing into the podcast.
I don't know if that's the right

624
00:35:48,920 --> 00:35:54,720
or wrong thing to do, but I'm
charting now, by the way, on

625
00:35:54,720 --> 00:35:57,480
Apple in entrepreneurship and
business.

626
00:35:57,520 --> 00:36:00,600
Like I, I like people can find
me now.

627
00:36:00,600 --> 00:36:02,480
It's like a whole different
game.

628
00:36:02,480 --> 00:36:06,840
My podcast numbers went from
like barely anything to like and

629
00:36:06,840 --> 00:36:10,320
now I'm like 30,000 downloads a
month which is like, I don't

630
00:36:10,320 --> 00:36:12,360
even know what to do with that
so well.

631
00:36:12,640 --> 00:36:14,080
Julie, can I stop you real
quick?

632
00:36:14,320 --> 00:36:19,240
And yeah, So what changed What,
what did you do that all of a

633
00:36:19,240 --> 00:36:20,120
sudden?
Why?

634
00:36:20,120 --> 00:36:23,640
And I'm sure it wasn't quite all
of a sudden, but what changed to

635
00:36:23,640 --> 00:36:27,360
get you on those charts to get
you those 30,000 a month or what

636
00:36:27,360 --> 00:36:30,440
have you?
Yeah, so I I'm working with

637
00:36:30,720 --> 00:36:32,480
Potta Ties.
Oh, OK.

638
00:36:33,000 --> 00:36:36,800
I'm working with Potta Ties on a
promotional package that they're

639
00:36:36,880 --> 00:36:41,040
running with me and they're
actually promoting the podcast.

640
00:36:41,040 --> 00:36:43,080
Like I didn't understand all of
that.

641
00:36:43,080 --> 00:36:46,240
Like, just like you promote your
business, you promote your

642
00:36:46,240 --> 00:36:48,600
podcast.
So on Apple, they're promoting

643
00:36:48,600 --> 00:36:51,760
me and it's working.
It's working.

644
00:36:52,560 --> 00:36:54,840
But I mean, I have to do my
part.

645
00:36:54,840 --> 00:36:57,520
Like, so I'm posting 3 episodes
a month.

646
00:36:57,520 --> 00:37:00,040
Yeah.
If anybody wants to be promoted,

647
00:37:00,040 --> 00:37:04,440
I can connect you with the guy
if you DM me here or whatever or

648
00:37:04,440 --> 00:37:08,640
find me on LinkedIn.
It's it's quite extraordinary.

649
00:37:08,640 --> 00:37:11,680
Like I didn't, I didn't really
understand all of that.

650
00:37:12,560 --> 00:37:15,720
And I think that's like, you
know, when you go to pod fest,

651
00:37:15,720 --> 00:37:20,360
you learn about little things
like this, like Mopod and, and,

652
00:37:20,400 --> 00:37:22,720
and I, I was doing this before
then.

653
00:37:22,720 --> 00:37:28,240
But you know, if you want to
monetize and you kind of are not

654
00:37:28,680 --> 00:37:31,640
making your numbers, I mean,
nobody can find you.

655
00:37:31,640 --> 00:37:34,560
That's the problem.
Like, I mean, we do as much as

656
00:37:34,560 --> 00:37:39,000
we can to share our podcasts
using social media and telling

657
00:37:39,000 --> 00:37:42,360
people about it, but nothing is
going to give you that push, at

658
00:37:42,360 --> 00:37:46,480
least what I'm learning as
somebody giving you a push, you

659
00:37:46,480 --> 00:37:48,120
know?
Yeah, Yeah, absolutely.

660
00:37:48,120 --> 00:37:49,920
Very cool.
Congratulations, Julie, and

661
00:37:49,920 --> 00:37:52,440
thank you for sharing that.
I feel like it's actually very

662
00:37:52,440 --> 00:37:55,280
appropriate to hear that, right,
Because for this particular

663
00:37:55,280 --> 00:37:59,040
topic, it's appropriate because
here we are talking more toward

664
00:37:59,080 --> 00:38:02,400
new podcasters who have all
these aspirations, but may, may

665
00:38:02,400 --> 00:38:05,640
think I'll I'll never get there.
I'll never get to the point

666
00:38:05,640 --> 00:38:08,840
where I'm charting on Apple
right, but it is possible.

667
00:38:08,840 --> 00:38:10,920
And it's cool to hear these
different success stories,

668
00:38:10,920 --> 00:38:14,400
Stacy's and Julie's, etcetera.
Very cool.

669
00:38:14,400 --> 00:38:17,280
Thank you for sharing your
experiences as well.

670
00:38:18,120 --> 00:38:21,720
Did did I miss anybody?
Does anyone else want to comment

671
00:38:21,720 --> 00:38:23,960
before I go to the next
question?

672
00:38:23,960 --> 00:38:26,720
All right, it seems like I can
move on.

673
00:38:27,040 --> 00:38:31,560
So when we think about the early
stages of podcasting for you and

674
00:38:31,560 --> 00:38:33,800
you're, oh, it was tide.
OK, we'll go to you and it we'll

675
00:38:33,800 --> 00:38:34,720
go to you right now.
Tide.

676
00:38:34,720 --> 00:38:36,760
Please forgive me.
Go for it.

677
00:38:36,760 --> 00:38:40,200
Tide forgot all about you.
You're completely fine.

678
00:38:41,000 --> 00:38:45,920
So what I was to say was the
idea that everything has already

679
00:38:45,920 --> 00:38:50,440
been said and we're just taking
spin offs of those those things.

680
00:38:51,000 --> 00:38:55,040
To me, I understand why it's
said and I hear it.

681
00:38:55,040 --> 00:38:58,520
I totally get it.
But it doesn't resonate with me

682
00:38:58,520 --> 00:39:01,960
at all because I hear new ideas
all the time.

683
00:39:02,000 --> 00:39:05,160
All the time, like last night,
my mom and I were talking and

684
00:39:05,160 --> 00:39:06,800
I'm going to share this on my
podcast.

685
00:39:07,120 --> 00:39:12,120
We were talking about the New
York Times podcast that I, Janae

686
00:39:12,240 --> 00:39:15,240
and I have shared it with my
students who I teach now.

687
00:39:15,240 --> 00:39:19,160
I knew that when I shared it
with them that they were not

688
00:39:19,160 --> 00:39:22,440
going to do anything with that
information.

689
00:39:22,440 --> 00:39:23,760
I've been working here for 13
years.

690
00:39:23,760 --> 00:39:28,880
I know these kids like a book,
so I knew they weren't doing

691
00:39:28,880 --> 00:39:31,000
anything with it, but I wanted
to at least share the

692
00:39:31,040 --> 00:39:33,280
opportunity for them to do the
podcast, I hope.

693
00:39:33,800 --> 00:39:37,440
And I was right.
No one did any.

694
00:39:37,440 --> 00:39:40,480
No one took any action.
No one was even remotely

695
00:39:40,480 --> 00:39:42,760
interested in it.
It's a weird phenomenon.

696
00:39:43,240 --> 00:39:46,280
And not only that, it wasn't
just the podcasting thing,

697
00:39:46,280 --> 00:39:50,000
though, But I had talked to
another teacher who expressed a

698
00:39:50,000 --> 00:39:55,160
similar concern in his class.
He had said that he had gotten

699
00:39:55,160 --> 00:40:00,400
approval to do Minecraft in his
class, which is a very popular

700
00:40:00,400 --> 00:40:04,560
game, and the kids were going to
build Victorian houses,

701
00:40:04,560 --> 00:40:07,120
something like that, in the
Minecraft game, and there was a

702
00:40:07,120 --> 00:40:09,400
scholarship opportunity attached
to it.

703
00:40:09,400 --> 00:40:12,040
Now, I don't believe that the
New York Times podcasting thing

704
00:40:12,040 --> 00:40:14,200
has a scholarship attached to
it, although it could in the

705
00:40:14,200 --> 00:40:15,080
future.
You never know.

706
00:40:15,400 --> 00:40:19,280
But there was money on the line
for this Minecraft thing, and no

707
00:40:19,280 --> 00:40:23,440
one, zero students participated.
And it's not just that.

708
00:40:23,440 --> 00:40:24,760
There's a million other things I
could say.

709
00:40:25,000 --> 00:40:28,040
So I was talking to my mom and I
said mom and this.

710
00:40:28,560 --> 00:40:31,240
Component, I said you're a
parent, you've raised a kid.

711
00:40:31,240 --> 00:40:33,360
I have not raised a kid,
although I work with kids, I've

712
00:40:33,360 --> 00:40:35,960
never raised children.
And I don't get where this

713
00:40:36,680 --> 00:40:39,400
psychological disconnect is
coming from.

714
00:40:39,600 --> 00:40:42,960
And so we hashed it out and she
at first told me she goes, I

715
00:40:42,960 --> 00:40:45,680
don't know.
I really don't know what is

716
00:40:45,680 --> 00:40:48,040
going on.
And so we kept on talking about

717
00:40:48,040 --> 00:40:50,720
it and she goes, I know what the
answer is.

718
00:40:50,800 --> 00:40:54,280
And I said what?
And it wasn't a spin off of

719
00:40:54,280 --> 00:40:57,000
somebody else's idea of what she
said.

720
00:40:57,280 --> 00:41:01,480
She goes, the reason why they're
not doing this is because you

721
00:41:01,480 --> 00:41:04,120
haven't said what resonates with
them.

722
00:41:04,520 --> 00:41:06,360
And I said, well, what resonates
with them?

723
00:41:06,360 --> 00:41:08,320
What help me understand what
resonates with them?

724
00:41:08,640 --> 00:41:11,400
And she goes, there's two things
that resonate with this

725
00:41:11,400 --> 00:41:15,760
particular group of kids.
It was firmness and facts.

726
00:41:16,040 --> 00:41:18,000
And I said, Oh my God, you're
right.

727
00:41:18,040 --> 00:41:21,800
And So what that meant from the
logistical standpoint of the

728
00:41:21,800 --> 00:41:24,680
conversation and the context
that we were talking about is

729
00:41:24,680 --> 00:41:27,960
that when you when you come at a
situation with a level of

730
00:41:27,960 --> 00:41:29,800
firmness, they have to have
that.

731
00:41:30,320 --> 00:41:35,240
And then if you also present
facts that are that to them are

732
00:41:35,280 --> 00:41:40,360
irrefutable, then that's when
they become humble and they feel

733
00:41:40,360 --> 00:41:43,880
more motivated to change.
And there's a whole lot more to

734
00:41:43,880 --> 00:41:45,880
that that I could explain.
But I just wanted to say that

735
00:41:45,880 --> 00:41:48,440
because this was an original
idea.

736
00:41:48,440 --> 00:41:52,920
This did not come from anyone's
podcast or a book somebody read

737
00:41:52,920 --> 00:41:55,880
or anything like that.
This was an original idea.

738
00:41:55,880 --> 00:42:00,080
And so that idea that everything
is just recycled content for me

739
00:42:00,080 --> 00:42:01,800
does not resonate.
Yeah.

740
00:42:01,880 --> 00:42:04,120
Thank you.
I think that's a great point as

741
00:42:04,120 --> 00:42:08,240
far as really, again, going back
to knowing your audience, right?

742
00:42:08,320 --> 00:42:12,160
If you know your audience and
you then you can really serve

743
00:42:12,160 --> 00:42:15,960
them and you learned that and
yeah, and you can now serve that

744
00:42:15,960 --> 00:42:18,920
particular audience even better.
Yeah, Stacey, go ahead.

745
00:42:19,320 --> 00:42:21,880
Yeah.
Thank you for sharing that story

746
00:42:21,880 --> 00:42:26,840
because it's it's wonderful
where I'm coming from in terms

747
00:42:26,840 --> 00:42:32,040
of nothing's been not said
before and that we get to take

748
00:42:32,040 --> 00:42:37,600
our experiences and make it new
from our own angles.

749
00:42:38,760 --> 00:42:42,560
What you just said, your story
what reminds me and again it's

750
00:42:42,560 --> 00:42:46,600
in a business context, but
change management, right.

751
00:42:46,600 --> 00:42:49,200
I've studied change management
in business and working in

752
00:42:49,200 --> 00:42:53,160
corporate etcetera.
And so the things you just said,

753
00:42:53,480 --> 00:42:58,520
fundamentally those are part of
change management techniques.

754
00:42:59,000 --> 00:43:05,440
So like I've heard that before,
but the use case and the example

755
00:43:06,000 --> 00:43:09,320
and the story what you just told
is unique.

756
00:43:09,760 --> 00:43:16,440
So I just wanted to shed some
color on the statement because

757
00:43:16,440 --> 00:43:20,560
that's where everything is new
because of the stories and the

758
00:43:20,560 --> 00:43:22,640
experience we bring to it.
Thanks.

759
00:43:22,760 --> 00:43:25,040
Yeah, thank you, Stacey.
I see Tides giving you the

760
00:43:25,040 --> 00:43:27,840
thumbs up and Ralph was
physically here on camera and

761
00:43:27,840 --> 00:43:29,760
his cowboy hat given his thumbs
up.

762
00:43:30,120 --> 00:43:32,080
Ralph, did you want to reply at
all or respond?

763
00:43:32,560 --> 00:43:37,040
Yeah, I think that is where we
need to lean into the stories

764
00:43:37,040 --> 00:43:40,240
that we've experienced.
The things I do a daily

765
00:43:40,240 --> 00:43:45,040
Christian finance show, The
reason it's successful is I've

766
00:43:45,040 --> 00:43:48,160
been through the struggles.
I can talk about what it's like

767
00:43:48,160 --> 00:43:51,080
to make decisions and make
mistakes and fall flat on your

768
00:43:51,080 --> 00:43:54,400
face.
That is the beauty that all of

769
00:43:54,400 --> 00:43:58,440
us can bring to podcasting is
bring your stories, bring your

770
00:43:58,440 --> 00:44:01,560
scars, bring all the things that
you've suffered through because

771
00:44:01,560 --> 00:44:04,200
guess what?
Your audience is doing the same

772
00:44:04,200 --> 00:44:07,080
thing.
AI can never replicate that.

773
00:44:07,480 --> 00:44:10,440
AI can never tell.
It can make up elaborate fake

774
00:44:10,440 --> 00:44:13,680
stories, but it will not connect
on an emotional level.

775
00:44:13,880 --> 00:44:16,960
On this show 2 weeks ago I
shared about my mom and I cried

776
00:44:16,960 --> 00:44:19,720
on camera.
There's no AI tool that could

777
00:44:19,720 --> 00:44:22,960
have recreated that because that
was my experience.

778
00:44:23,480 --> 00:44:27,360
And when you're starting, bring
your experience, bring your

779
00:44:27,360 --> 00:44:30,360
emotions, bring the things that
have changed you, bring the

780
00:44:30,360 --> 00:44:33,680
scars to it.
And when you do that, you will

781
00:44:33,680 --> 00:44:36,760
move people in a positive way.
I love that.

782
00:44:36,800 --> 00:44:41,680
Thank you.
Ralph and I, I want to dig into,

783
00:44:41,800 --> 00:44:44,560
since we were talking, for
example, about Stacy's

784
00:44:44,560 --> 00:44:47,840
experience when she first
started and how challenging it

785
00:44:47,840 --> 00:44:51,240
was for her to actually pull
that equipment out and hit

786
00:44:51,240 --> 00:44:55,160
record right.
So I'd love to wrap up today

787
00:44:55,880 --> 00:44:58,800
learning a little bit more about
everyone else's experience

788
00:44:58,880 --> 00:45:01,440
getting started.
When you think about your early

789
00:45:01,440 --> 00:45:07,000
stage of podcasting or stages of
podcasting, what stands out to

790
00:45:07,000 --> 00:45:08,360
you?
What, what do you think's

791
00:45:08,360 --> 00:45:12,040
important to share to a new
podcaster who's getting in the

792
00:45:12,040 --> 00:45:13,880
game?
And I see BC wants to take that

793
00:45:13,880 --> 00:45:14,800
one.
Go ahead BC.

794
00:45:15,160 --> 00:45:20,800
Yeah, I would say it's important
to don't establish or presume

795
00:45:21,280 --> 00:45:27,080
that the form of show you start
off with will be the same form

796
00:45:27,080 --> 00:45:29,360
that show has years down the
road.

797
00:45:29,360 --> 00:45:34,040
I would even say instead
establish to expect that the way

798
00:45:34,040 --> 00:45:40,400
your show functions and its
purpose to change over time.

799
00:45:40,520 --> 00:45:44,000
For instance, when I'm working
my show, which is very

800
00:45:44,000 --> 00:45:47,240
entrepreneur focused, for the
longest time it was just

801
00:45:47,400 --> 00:45:50,800
interview based.
And over time I've realized,

802
00:45:50,800 --> 00:45:53,600
let's try, let's try a morning
show format that didn't quite

803
00:45:53,600 --> 00:45:55,520
work.
Let's go back to interview,

804
00:45:55,520 --> 00:45:58,120
which still works a little bit,
but not quite what I wanted to

805
00:45:58,120 --> 00:46:01,160
be.
So now for 2026, I've shifted

806
00:46:01,160 --> 00:46:04,840
again to instead, OK, no more
just interview based.

807
00:46:05,640 --> 00:46:08,240
I'm going to consolidate all the
information I have.

808
00:46:08,240 --> 00:46:13,000
I'm going to turn this into a
market update business news show

809
00:46:13,280 --> 00:46:17,240
that sometimes incorporates
interviews to get some more

810
00:46:17,400 --> 00:46:19,760
thought leadership, actionable
advice.

811
00:46:20,120 --> 00:46:24,360
But essentially, I'm be open to
that fluctuation because you

812
00:46:24,360 --> 00:46:28,720
will learn a lot over time and
it will inspire some kind of

813
00:46:28,720 --> 00:46:33,640
pivot in how you approach your
show and how that show manages

814
00:46:33,640 --> 00:46:37,920
to meet that expectation or that
purpose that you've set forth in

815
00:46:37,920 --> 00:46:40,120
the beginning.
Yeah, great advice.

816
00:46:40,120 --> 00:46:43,680
Thank you BC I see several
people on stage are agreeing

817
00:46:43,680 --> 00:46:48,600
yeah I'm with you there and this
even with this very show.

818
00:46:49,080 --> 00:46:52,160
That's some advice I wish I
would have taken in the earlier

819
00:46:52,160 --> 00:46:56,680
stages because I know for me,
sometimes I get, I pigeon hole

820
00:46:56,680 --> 00:46:59,480
myself, I get stuck in a certain
way.

821
00:46:59,800 --> 00:47:02,840
And you know, like over
preparing for a show.

822
00:47:03,280 --> 00:47:07,360
I, I think it's good to over
prepare to an extent, but I was

823
00:47:07,360 --> 00:47:10,560
over preparing so much and
causing myself so much stress

824
00:47:10,880 --> 00:47:15,200
and not connecting enough with
the, with the idea that we'll be

825
00:47:15,200 --> 00:47:18,000
fine, right?
Like this show will work if I'm

826
00:47:18,000 --> 00:47:21,840
not so over prepared because we
have so many podcasters from

827
00:47:21,840 --> 00:47:24,600
this particular instance.
We have so many podcasters here

828
00:47:24,760 --> 00:47:27,400
that are going to have plenty to
talk about right in this.

829
00:47:27,400 --> 00:47:31,000
And if you followed this show
for a certain period of time,

830
00:47:31,240 --> 00:47:34,800
you've probably heard in the
past me talking about how Dr.

831
00:47:34,800 --> 00:47:38,240
and I, when we would prep the
shows in the morning, she used

832
00:47:38,240 --> 00:47:40,560
to always, well, both of us
really, we would encourage each

833
00:47:40,560 --> 00:47:44,840
other to trust to the process,
right, and not get so hung up in

834
00:47:44,840 --> 00:47:47,720
controlling every piece of the
process.

835
00:47:48,400 --> 00:47:52,600
And I have since embraced that
and I think now I'm sleeping

836
00:47:52,600 --> 00:47:55,920
better because of it.
And I think that I am not

837
00:47:55,920 --> 00:48:01,120
spending as much time on
preparing at, which is a good

838
00:48:01,120 --> 00:48:03,920
thing.
So yeah, I think that this is

839
00:48:03,920 --> 00:48:06,960
some good advice for sure.
OK, let's keep it moving 'cause

840
00:48:06,960 --> 00:48:08,600
I want to make sure we hear from
everybody.

841
00:48:08,600 --> 00:48:10,920
I saw Janae and Sid wanted to
comment.

842
00:48:10,920 --> 00:48:14,760
So Janae, the floor is yours.
Good morning, NBC.

843
00:48:14,800 --> 00:48:17,000
Excellent point.
The show that you.

844
00:48:17,000 --> 00:48:19,000
Start is never going to be the
same.

845
00:48:19,520 --> 00:48:21,800
And I like what Tim said in the
comments.

846
00:48:21,960 --> 00:48:24,720
It's never a straight line.
Hopefully the fun is in the

847
00:48:24,720 --> 00:48:26,360
journey and that's what I've
been having.

848
00:48:26,480 --> 00:48:30,560
You know, my first season was
just solo podcasting in the car

849
00:48:30,880 --> 00:48:34,000
about beekeeping and then
evolved over time and it

850
00:48:34,000 --> 00:48:37,240
continued to evolve.
And even now I'm like, OK,

851
00:48:37,240 --> 00:48:39,200
what's the next season going to
look like?

852
00:48:39,840 --> 00:48:43,040
What do I want to what it what
is the podcast going to serve

853
00:48:43,040 --> 00:48:44,320
for me?
Right?

854
00:48:44,320 --> 00:48:48,040
So I'm constantly looking at
that, looking at, in fact, what

855
00:48:48,040 --> 00:48:51,520
I did and what's resonating with
me in the audience.

856
00:48:51,520 --> 00:48:54,080
And so it's, it's going to
continue to grow just like we

857
00:48:54,080 --> 00:48:57,400
grow, right?
My, my 3 year old is now a

858
00:48:57,400 --> 00:48:59,480
different person than he was
when he was a 2 year old.

859
00:48:59,920 --> 00:49:02,200
So your podcast is also growing
the same way.

860
00:49:02,200 --> 00:49:05,600
And you want to make sure that
you give it all the nutrients

861
00:49:05,600 --> 00:49:08,600
that you can from other people
that you're learning.

862
00:49:08,600 --> 00:49:11,680
Thank you, thank you, Janae.
Awesome points.

863
00:49:12,240 --> 00:49:13,880
Thank you for sharing a little
of your experience.

864
00:49:14,080 --> 00:49:16,680
Now the question on the floor
currently is when you think

865
00:49:16,680 --> 00:49:20,920
about your early stage of stages
of podcasting, what stands out

866
00:49:20,920 --> 00:49:23,600
to you, Sid?
What say you, Sir?

867
00:49:24,160 --> 00:49:26,240
Oh gosh, you had to reframe that
question, didn't you?

868
00:49:26,240 --> 00:49:31,160
Yes, I did.
I mean, gosh, talk about the

869
00:49:31,160 --> 00:49:34,560
messy middle.
When I started, I didn't really

870
00:49:34,560 --> 00:49:37,920
know what I was doing.
I didn't really have a full

871
00:49:37,920 --> 00:49:43,880
direction, you know, I just knew
that I, I needed to start and I

872
00:49:43,880 --> 00:49:45,480
did.
And I've talked about my story

873
00:49:45,480 --> 00:49:49,080
of how I started and why I
started, but, you know, and it

874
00:49:49,080 --> 00:49:52,920
makes me cringe when people go
back and listen to episode

875
00:49:52,920 --> 00:49:55,120
season 1 and season 2.
I'm like, Oh my gosh, please

876
00:49:55,120 --> 00:49:57,600
don't go there.
Like the show is so different.

877
00:49:57,600 --> 00:49:59,920
It's so evolved.
And I think the lesson that I

878
00:49:59,920 --> 00:50:03,360
take away from this is, and I'll
say to anybody, give yourself

879
00:50:03,360 --> 00:50:07,720
the grace to learn to grow and
to evolve and for your show to

880
00:50:07,720 --> 00:50:11,360
evolve because it will.
BC said it, Janae echoed it.

881
00:50:11,720 --> 00:50:15,080
But just give yourself the grace
to to realize that what you

882
00:50:15,080 --> 00:50:17,400
started with doesn't have to be
what you end up with today.

883
00:50:17,400 --> 00:50:20,640
So, but yeah, I, my show is so
different.

884
00:50:20,640 --> 00:50:24,600
And I've learned so much about
how to be an interviewer, how to

885
00:50:24,600 --> 00:50:27,920
be a guest, how to ask better
questions, how to build a

886
00:50:27,920 --> 00:50:29,960
relationship with my guests,
right?

887
00:50:29,960 --> 00:50:32,240
It just really makes the
dialogue even better and the

888
00:50:32,240 --> 00:50:35,600
show even better.
And I will continue to learn and

889
00:50:35,600 --> 00:50:37,920
I will continue to grow.
And so you got to give yourself

890
00:50:37,920 --> 00:50:41,240
the grace to realize that.
Thank you so much, Sid.

891
00:50:41,240 --> 00:50:43,720
Great points.
And Ralph, I'm going to give it

892
00:50:43,720 --> 00:50:46,040
to you and I'm going to ask
everyone to think about this

893
00:50:46,040 --> 00:50:50,440
last question and I'll go to one
or two people when we're when

894
00:50:50,440 --> 00:50:53,440
it's time to wrap up this
question is what do you wish you

895
00:50:53,440 --> 00:50:56,120
knew sooner when you started
your podcast?

896
00:50:56,120 --> 00:50:58,640
What do you wish?
Yeah, something you went into it

897
00:50:58,640 --> 00:51:02,960
and kind of discovered later and
say, darn, I wish I I wish I had

898
00:51:02,960 --> 00:51:06,040
known that before I got through
all this, before I started

899
00:51:06,040 --> 00:51:08,880
podcasting.
But Ralph, I know you wanted to

900
00:51:08,880 --> 00:51:11,240
chime in on the last question.
Go ahead.

901
00:51:11,280 --> 00:51:13,600
I'm going to actually answer
that question instead the new

902
00:51:13,600 --> 00:51:16,880
question, OK?
What I wish I had known sooner

903
00:51:16,880 --> 00:51:19,880
is there are coaches out there
that can help you because the

904
00:51:19,880 --> 00:51:23,920
thing that I stubbed my toe on
so many times is not knowing

905
00:51:23,920 --> 00:51:26,120
exactly how to do what I was
trying to do.

906
00:51:27,280 --> 00:51:31,280
And I wish I had knew about
speaking coaches and all those

907
00:51:31,280 --> 00:51:33,680
type of things.
Because once I met those people

908
00:51:33,680 --> 00:51:37,480
and I surrounded myself with
very talented people, I was able

909
00:51:37,480 --> 00:51:40,000
to bring myself up.
I got, like Sid said, I go back

910
00:51:40,000 --> 00:51:42,040
to listen to my first stuff.
It sounds like an air traffic

911
00:51:42,040 --> 00:51:45,080
controller.
It was terrible, but I didn't

912
00:51:45,080 --> 00:51:47,520
realize there was people out
there that could help me.

913
00:51:48,280 --> 00:51:51,240
Even just talking with pauses,
like something so simple.

914
00:51:51,240 --> 00:51:54,440
My speaking coach that I hired a
couple of months ago, she's made

915
00:51:54,440 --> 00:51:57,400
this fun again for me.
She's made this journey

916
00:51:57,400 --> 00:52:00,280
enjoyable.
So I just want to trumpet that

917
00:52:00,280 --> 00:52:02,760
because there are people out
there, There are coaches out

918
00:52:02,760 --> 00:52:04,160
there.
Are there people that and you

919
00:52:04,160 --> 00:52:06,600
don't have to pay some of these
folks, some of these people just

920
00:52:06,600 --> 00:52:09,600
have a heart for it.
Reach out to them and say to

921
00:52:09,600 --> 00:52:11,800
them, hey, I would really like
to just have a couple minute

922
00:52:11,800 --> 00:52:14,360
conversation with you about
this, that or the other thing.

923
00:52:14,360 --> 00:52:16,640
I tried to do it all myself and
figure, well, I could figure

924
00:52:16,640 --> 00:52:21,120
this all out myself, but I wish
at the beginning, I wish I knew

925
00:52:21,120 --> 00:52:25,440
sooner that there were places I
could go to get assistance.

926
00:52:25,440 --> 00:52:28,480
Like this show for example.
I wish I had known about this

927
00:52:28,480 --> 00:52:32,080
show a couple years ago.
Those type of things.

928
00:52:32,240 --> 00:52:35,520
Go look for those resources.
Go look for people who are

929
00:52:35,520 --> 00:52:36,840
already doing and reach out to
them.

930
00:52:37,000 --> 00:52:39,280
Go on to LinkedIn and say, hey,
I'd really like to talk to you

931
00:52:39,280 --> 00:52:42,160
about what you do.
What you will find is most

932
00:52:42,160 --> 00:52:46,240
people be happy to talk to you.
Even big name people will go

933
00:52:46,240 --> 00:52:47,440
out.
We'll talk to you when you reach

934
00:52:47,440 --> 00:52:49,480
out to them with little kindness
and say I would really just like

935
00:52:49,480 --> 00:52:50,640
to have a couple minutes of your
time.

936
00:52:50,800 --> 00:52:52,880
But that's what I wish I had
known sooner.

937
00:52:53,480 --> 00:52:54,320
I love that.
Yeah.

938
00:52:54,320 --> 00:52:56,280
Thank you.
And if you do want to work with

939
00:52:56,280 --> 00:52:59,760
somebody, hey, I do that, I'll
help you with your podcasting.

940
00:52:59,760 --> 00:53:04,480
I do consulting in addition to
productionsoironicmedia.com.

941
00:53:04,480 --> 00:53:07,680
Shameless plug.
And by the way, Tim in the chat

942
00:53:07,680 --> 00:53:12,360
says I wish I knew the community
back in 2006 when I started

943
00:53:12,360 --> 00:53:15,480
podcasting.
Didn't find it until 2016.

944
00:53:15,640 --> 00:53:19,120
To be fair, Tim, back when we
were podcasting in those days,

945
00:53:19,360 --> 00:53:22,160
the community really was just
just budding.

946
00:53:22,160 --> 00:53:24,600
There wasn't much of an actual
community.

947
00:53:24,600 --> 00:53:28,880
The way we saw it in 2016, the
way we see it in 2026.

948
00:53:28,880 --> 00:53:32,160
It has changed a lot as
podcasting has grown.

949
00:53:32,160 --> 00:53:34,480
But yeah, I mean, that was a
mistake for me.

950
00:53:34,480 --> 00:53:37,440
And I want to actually say
something about that.

951
00:53:38,320 --> 00:53:40,560
And I've said it before, but
it's been a long time.

952
00:53:41,160 --> 00:53:43,680
Yeah.
I've been podcasting for over 20

953
00:53:43,680 --> 00:53:49,800
years now and the one thing that
I think I wish I knew sooner was

954
00:53:49,840 --> 00:53:55,080
the fact that this community not
only is such a pleasant one to

955
00:53:55,080 --> 00:53:58,560
be a part of, but is so helpful
and willing to help.

956
00:53:58,560 --> 00:54:02,440
To Ralph's point.
And I would go around thinking,

957
00:54:02,880 --> 00:54:05,720
I don't need a community.
I don't need to go to podcast

958
00:54:05,720 --> 00:54:07,720
conventions.
I've been doing this long

959
00:54:07,720 --> 00:54:09,080
enough.
I know what I'm doing.

960
00:54:09,600 --> 00:54:12,840
But but when I finally pushed
myself just to see what it was

961
00:54:12,840 --> 00:54:16,920
all about, yeah, sure, I knew a
lot of already what was being

962
00:54:16,920 --> 00:54:19,160
talked about at these
conventions, but it was the

963
00:54:19,160 --> 00:54:23,040
community that I didn't know
that I needed so badly.

964
00:54:23,440 --> 00:54:27,240
So I encourage you, especially
if you're feeling a little bit

965
00:54:27,240 --> 00:54:30,520
alone in this process, even from
the start, it can feel pretty

966
00:54:30,520 --> 00:54:32,880
lonely.
I encourage you to find a

967
00:54:32,880 --> 00:54:38,160
community if if you're at all
drawn to what this group, this

968
00:54:38,160 --> 00:54:41,880
is a great place to start.
If you're maybe intimidated by

969
00:54:41,880 --> 00:54:45,520
large conventions, consider
coming to Empowered Podcasting

970
00:54:45,920 --> 00:54:49,240
where it's you know you'll get
somewhere around 200 people

971
00:54:49,240 --> 00:54:53,400
instead of 2000, where you can
really get to know people more

972
00:54:53,400 --> 00:54:55,960
intimately.
Or maybe you're a big extrovert

973
00:54:55,960 --> 00:54:58,080
and you're cool with the big
conventions.

974
00:54:58,080 --> 00:54:59,680
Great.
I encourage you to go check out

975
00:54:59,680 --> 00:55:02,440
Pod Fest.
But I think community is the

976
00:55:02,440 --> 00:55:06,400
area for me that I wish I knew
about sooner and how much it

977
00:55:06,400 --> 00:55:11,880
would help catapult my progress
as a podcaster, as a podcast

978
00:55:11,880 --> 00:55:15,960
producer, and as a consultant.
Dr. I'm going to let you chime

979
00:55:15,960 --> 00:55:19,960
in with your your two cents and
then we will share a little bit

980
00:55:19,960 --> 00:55:22,720
about tomorrow.
OK, so I'm going to twist the

981
00:55:22,720 --> 00:55:31,600
question just a bit.
I wish my clients knew about not

982
00:55:31,600 --> 00:55:37,120
to be so obsessed with video.
You know, these days when I talk

983
00:55:37,120 --> 00:55:41,600
to new clients, they're
automatically thinking video

984
00:55:41,800 --> 00:55:47,000
automatically.
And I, you know, this is the

985
00:55:47,040 --> 00:55:49,720
confession, I'm automatically
thinking audio.

986
00:55:50,480 --> 00:55:55,840
So I have to, I have to adjust
it very quickly in our in our

987
00:55:56,280 --> 00:56:00,560
conversation, in our discussion.
But I wish that they knew this

988
00:56:00,560 --> 00:56:05,960
because video can be so
overwhelming, the lights, the

989
00:56:05,960 --> 00:56:12,440
camera, that I mean, it just can
be so overwhelming And audio is

990
00:56:13,320 --> 00:56:18,920
so much, so much easier.
And it really, it really gets

991
00:56:18,920 --> 00:56:23,160
the point across.
I mean, we list the advantages

992
00:56:23,160 --> 00:56:26,640
of audio every.
What's our news to every

993
00:56:26,640 --> 00:56:31,720
Wednesday?
So yeah, I'm, I'm hoping that

994
00:56:31,840 --> 00:56:37,800
potential clients that I have
will consider audio first, I

995
00:56:37,800 --> 00:56:40,280
guess is what?
Yeah, You know, thank you for

996
00:56:40,280 --> 00:56:42,400
saying that.
And it reminds me, I just saw

997
00:56:42,520 --> 00:56:47,920
Elsie Escobar post a video on
social media all about that,

998
00:56:47,920 --> 00:56:51,600
that it used to be audio and how
much easier that was, even

999
00:56:51,600 --> 00:56:55,120
easier just to show up, right?
Because you didn't have to worry

1000
00:56:55,120 --> 00:56:57,680
about hair and makeup and
lighting and all the things.

1001
00:56:57,680 --> 00:57:02,800
You could just sit back, have an
intimate conversation and not

1002
00:57:03,080 --> 00:57:06,000
have to focus on anything else
but that conversation.

1003
00:57:06,200 --> 00:57:08,880
So yeah, I get it.
And I think it is good advice

1004
00:57:08,880 --> 00:57:13,080
for newer podcasters to focus
just on audio first.

1005
00:57:13,480 --> 00:57:16,840
I'll still always encourage them
to turn on the camera anyway to

1006
00:57:16,840 --> 00:57:20,080
capture the video for future
use, right?

1007
00:57:20,080 --> 00:57:22,680
Or maybe you don't use it all at
all down the road, but at least

1008
00:57:22,680 --> 00:57:26,520
you have that option and you can
use it for other things as well.

1009
00:57:26,720 --> 00:57:31,240
But ultimately, the podcast
itself, I still believe you can

1010
00:57:31,240 --> 00:57:34,520
do it as an audio only.
And look, we still, for the most

1011
00:57:34,520 --> 00:57:37,240
part, we aren't.
We're an audio first podcast.

1012
00:57:37,440 --> 00:57:41,080
Yes, we stream live now and we
allow that stream to stay out

1013
00:57:41,080 --> 00:57:45,760
there after the fact, but we're
not producing video every day

1014
00:57:45,760 --> 00:57:48,880
for this podcast.
The audio is what we're actually

1015
00:57:48,880 --> 00:57:52,960
producing for our audience.
So yeah, but to each their own.

1016
00:57:52,960 --> 00:57:55,320
Whatever calls to you.
But if you feel like the

1017
00:57:55,320 --> 00:57:58,640
podcasting process is
overwhelming, you may want to

1018
00:57:58,640 --> 00:58:00,600
consider just starting with
audio first.

1019
00:58:00,840 --> 00:58:03,240
Great advice.
OK, listen, we are back

1020
00:58:03,240 --> 00:58:05,160
tomorrow.
Tomorrow we do celebrate

1021
00:58:05,160 --> 00:58:07,920
community wins.
So each person in this community

1022
00:58:08,120 --> 00:58:10,400
gets a moment to share their
wins from the week.

1023
00:58:10,400 --> 00:58:14,560
They are already scratching her
head wondering what she's going

1024
00:58:14,560 --> 00:58:17,800
to say for tomorrow.
But that's the idea here is

1025
00:58:17,800 --> 00:58:20,600
we're encouraging this to our
community.

1026
00:58:20,720 --> 00:58:24,880
We want you to be thinking about
what went well for you this week

1027
00:58:24,880 --> 00:58:27,520
because it's important to stop
and smell the roses.

1028
00:58:27,640 --> 00:58:30,920
If you don't, it just feels like
a grind each and every day.

1029
00:58:31,280 --> 00:58:33,560
So recognizing your
accomplishments, even if they

1030
00:58:33,560 --> 00:58:36,800
are simple as getting out of bed
each day because you're having a

1031
00:58:36,800 --> 00:58:39,160
rough week, that's worth
celebrating.

1032
00:58:39,160 --> 00:58:40,840
So we're going to talk about
those tomorrow.

1033
00:58:40,840 --> 00:58:43,520
And of course, we'll answer a
few mailbag questions while

1034
00:58:43,520 --> 00:58:46,280
we're at it.
So if you have any specific

1035
00:58:46,280 --> 00:58:49,920
questions about your podcasting
journey, bring them tomorrow.

1036
00:58:49,920 --> 00:58:53,960
Come share with us whether it's
here on Clubhouse or on YouTube,

1037
00:58:54,040 --> 00:58:56,920
LinkedIn, etcetera, wherever
you're most comfortable sharing.

1038
00:58:57,080 --> 00:59:00,080
But you are always welcome to
bring your questions each and

1039
00:59:00,080 --> 00:59:03,360
every Monday through Friday.
So come join us at Podcasting

1040
00:59:03,360 --> 00:59:08,120
Morning chat.com and until
tomorrow, make it a great day.

1041
00:59:08,120 --> 00:59:09,320
Everybody take care.