485. Is Promoting Your Podcast on YouTube Actually Worth It?

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Good morning podcasting Morning
Chat.

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Today is Tuesday, March 31st,
2026, and today we're answering

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your questions on beating
podcast paralysis, whether

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YouTube promotion is really
worth your time, and how to

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batch record your show without
the overwhelm taking over.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this with

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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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The Podcasting Morning Chat is
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behind their content.
Good morning again podcasting

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Morning Chat.
Thank you so much for being

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here.
I am your host Mark Ronic and

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currently on stage with me my Co
hosts Dr. Fey, Ralph Estep, Sid

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Meadows, Nick Naulback, BC
Babbles and also from the

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audience Nikki AKA Tide has
joined us as well.

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As per usual, welcome to all of
you and a shout out to the first

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members of our clubhouse
audience, Mike, Tim and Rocky.

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Thank you for being here.
Appreciate you.

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And today, yeah, we are diving
into the mailbag.

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I teased a few of the questions
that we're going to attempt to

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get to.
We have a handful, so we'll see

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how many that we get through
today.

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And 1st, a couple of
housekeeping notes.

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Well, first, I want to say thank
you to Jonathan.

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Thank you to Ralph.
I know Jonathan's not here right

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now, but thank you to you guys
for leading the charge.

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And a shout out to Dominic
Lawson for joining us yesterday.

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We don't get to see him nearly
as much as we'd like, and it was

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awesome that he was able to be
there, especially yesterday when

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I couldn't be there.
Somebody who really knows a lot

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about sound design, and I know
that's what you guys got into,

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among other things yesterday
during our Obsession Worthy

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podcast episode.
So thank.

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You Mark, I want to throw
something out there real quick.

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If you didn't see the cover art
from yesterday's show, you've

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got to check that out because I
never expected to see myself as

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a Hamilton character and it it
was fantastic.

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So go check that out podcasting
morning chat.com and you can

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check it out.
It's something you've got to

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see.
Yeah, actually podcasting

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morning chat.com slash 484,
that's the episode number, and

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that'll take you right to that
page if you want to see that.

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Yeah, that hit me at some point,
probably about 24 hours before

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the show.
I thought, what should we do for

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the cover art?
And that's what came to mind.

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So I worked with ChatGPT and
that's what we came up with.

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Yes, Dominic, Jonathan and Ralph
on the Hamilton stage dressed as

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the characters from Hamilton.
Yeah, go check that out also.

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I just said it.
That was episode 484.

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Today is episode 485.
We we are only 15 episodes away

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from 500 and I feel like we
should do something for our

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500th show.
So we are going to talk about

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that.
We actually have a team meeting

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today at 12:00 PM Eastern with
the cast and crew to talk about

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content and planning out our
content for the next.

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We'll see however long we can
come up with.

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At least a month would be great,
but we'll also talk about that.

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In addition, I'm sure we will
talk a little bit today,

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although I don't want it to be
take up too much of that

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conversation at 12:00.
But I do want to share that I

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have been thinking a lot about
changing the name of this show,

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which I know I paused there on
purpose because I know to some

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people, change in general makes
you skip a beat, makes you gasp.

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For some people, I remember that
it doesn't happen as much,

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although it doesn't change as
much these days.

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I remember in the earlier days
of Facebook, whenever they had a

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big change, their layout
changed, new features, got rid

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of other features.
People would go crazy.

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You'd see on Facebook for like a
week or two, people going nuts

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about change.
And it's no different in the

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world of podcasting.
I've learned this over the 20

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plus years I've been doing it.
But podcasting morning chat to

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me makes it feel a little too
simple.

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I don't know how else to explain
it right.

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It it just makes it, I don't
know.

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I can't, I can't really put my
finger on it.

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And more importantly, as I
always share with you guys, it's

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been my pretty much lifelong
dream to be a part of a morning

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show or to have my own morning
show.

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And I got that dream.
It's come to fruition because of

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what we do here every morning.
So I'm thinking about going from

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podcasting morning chat to
podcasting morning show.

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I don't want to change the logo.
I love it because it looks like

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a a morning show logo that you'd
see here, at least here in the

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States.
And I feel like it's simple

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enough of a change, but it gives
it a little.

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It feels like it's grown up more
when we change it from chat to

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show.
So I'm curious what people think

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about that tide.
I'm going to you first as one of

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our regular listeners and
contributors here in the

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morning.
What do you think?

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Sure, Thank you.
Yes, I at first when you said

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you were going to change the
name, I thought it was going to

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be something pretty drastic and
the total yeah, something very

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different than what you already
have.

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But I do I really like the
podcast in morning show.

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I feel like it elevates it a
little bit more, but level of

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sophistication to what you do
over the word chat.

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Chat to me sounds a little bit
casual and what you guys do and

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how this show runs is very, very
professional and I would

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definitely not classify it as
casual.

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So I really like the word.
Awesome.

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I'm glad to hear that.
And yes, I it's not a dramatic

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change and I do, yeah, I, I
agree with you fully.

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And yes, DRI have noticed that
that would mean we go from PMC

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to PMS and it's one of the main
reasons why I haven't made the

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change or at least talked about
the change sooner because it's

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the only frustrating part about
it for me and I'm not sure what

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to do about that.
Yes, BC go ahead.

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I will say search wise if you
put in podcasting morning show

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now on Google podcasting morning
chats the only thing that pops

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up.
So it fits pretty well for a

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maneuver.
Oh, that's a good thing to know.

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Yeah, thank you for checking on
that BC And yeah, you know what

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I was thinking about this from
my happy hour that I did last

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week.
Surprisingly, when you tell

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somebody podcasting morning chat
it I have learned that it's

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harder for them to remember
because it's not as it doesn't

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it's not as much of A free flow
out of your mouth and it it's

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something you have to think
about for a second.

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But if I say I do a morning show
for podcasters, and it's called

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podcasting morning show, I feel
like that's going to be a lot

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easier for people to remember,
so.

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Mark, I also think it addresses
the issue of being on multiple

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platforms because I think that
with the word chat, I think it

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almost goes to the clubhouse
only, whereas the show goes to

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the live, goes to the repurposed
and all that sort of thing.

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So I really like that.
I'm kind of on the same page

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with Dr. The initials are
something we may have to cross,

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but again, there's initials for
everything, so we can't really

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lose sleep over that.
Yeah, agreed.

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And actually, Nick, you made a
good point in the chat.

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Will you share here?
Yeah, I said, and it might be a

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a memorable thing if you say, Oh
yeah, go check out PMS on

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Spotify.
It might cause a double tank and

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be like, wait, what?
Like, oh, the podcast seems

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true.
That's true.

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That's true.
That would help people remember

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it.
I think.

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You can't deny that, Sid.
Why the I roll?

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Oh, I'm just laughing at Nick.
It might be memorable if you say

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yeah.
Every morning I get up and go to

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PMS. Every morning I have PMS
with my friends.

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Oh my gosh, it just can go so
many ways.

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Yeah, it can.
It could be MPs morning

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podcasting show.
Yeah, but then.

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I got to change no it.
Doesn't it doesn't, it doesn't.

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And then I got to change the
whole thing around.

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I I can't do that.
We might, like Ralph said, just

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have to roll with PMS. Yes, Dr.,
Go ahead.

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That's what I was going to say.
Never mind.

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OK.
Never mind, I forgot what I was

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going to say, all right?
I'm sorry.

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All right, No problem.
So, Mark?

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Mark, we could also say that we
have your cure for PMS. Oh, God.

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All right, all right.
Well, yeah, I think that we're

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just going to have to roll with
the fact that PMS is a thing.

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I remember.
OK, go ahead.

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OK, so the word chat and Matthew
could speak to this the word

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chat in the UK and in I think
maybe in Australia as well means

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it's that is a common because
you heard hear the word chat

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show all the time.
So Matthew, what how would this

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change be like?
Would would this be a huge

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change for people in England, in
Britain, in UK?

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I, I honestly don't know what
you're trying to drive at with

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the cultural difference in the
word chat there.

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I mean, I think, I think I hear.
Chat show all the time in ukii.

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Yeah, I'd say chat show as a
combination of words would

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definitely be a thing.
But I think America also might I

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say was once a British colony as
well, I think adopted it and

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just kind of marketed it better
instead.

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So what a chat show in the UK
might be is a talk show.

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Yeah, that's the one.
So I, I, I think it's just

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different, I think, I think chat
is one of those words that you

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might try to be drilling too
hard into the nuance of as a

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difference.
And you have to remember as

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well, the United States has a
very pretty global influence on

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the rest of the world.
If you've got people in rural

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Africa quoting from friends even
though they don't fully

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understand English.
We were on a break.

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Yeah.
Pivot.

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Yeah, Pivot.
Exactly.

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Yeah.
All right, Thank you, Matt.

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And and yes, Nick puts in the
chat here a tagline with this

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whole PMS discussion.
Sync up with PMS. Oh, God.

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All right, we have more to come
on that, but I'm glad that it's

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somewhat well received.
I will give BC the last word and

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then we can dig into the
mailbag.

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Go ahead.
Yeah, I was also going to say,

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Simply put it, it's pretty much
SEO gold.

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You know, a lot of times morning
shows try to find really fun,

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whimsical or creative titles to
grab the attention, but you

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know, you're going straight up
podcasting morning show.

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You know, we we can't get more
simpler when it comes to what

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people will search for the
inquiries on, on search engines.

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It's like it's the perfect move.
Yeah, and again, thank you BC

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and again, if I'm going around
telling people about my show,

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podcasting morning show, I do a
morning show.

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It's just it's something I think
that will really stick in

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people's head.
They'll remember it even more,

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even though it's as simple as
changing chat to show.

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But all right, more to come on
that.

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And also an update, by the way,
shifting gears, the evaluation

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episodes are still a thing, but
they're not going to be a thing

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this week because we are waiting
for new evaluations.

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And I, I take responsibility on
the lack of that we have not

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received because I don't think
I've been promoting it enough.

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And I don't even mean just on
this show.

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I think I need to do a better
job of that on social media.

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Every time I've made a little
bit of a push on social media,

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we get at least a couple of
applications for the evaluation

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show.
So if you want your podcast

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evaluated by fellow podcasters,
people have been doing this a

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while and certainly talk about
podcasting every single day.

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We're happy to give you honest,
constructive criticism and

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positive feedback.
We're not here to bash you and

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your show, but we are here to
give you advice and direction on

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what we have felt has worked for
us.

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And if you in, maybe it's
something that you could be

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implementing to step up your
podcast game.

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So if you're interested in that,
you just go to

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podcastingmorningchat.com/eval
EVAL and we will go ahead and

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review that and let you know if
that's going to be in one of our

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upcoming Thursday podcast
evaluations.

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But not this Thursday because at
this point I'm not giving the

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team enough time to dig into
your episode.

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So you go ahead and do that so
that we can review your stuff

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and then we'll let you know if
it's time when we will do your

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podcast evaluation.
OK, let's dive into the mail

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bag.
So as I like to do, I'd like to

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reach into this physical bag,
Wink, wink, physical bag here of

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mail.
Let me pull this out here.

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So much mail.
All right, this comes from Joe S

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S as in Sam recording my second
full episode today.

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I'm autistic and ADHD.
I'm struggling to get past the

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avoidance.
Do any of you have sort of

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routines or steps you take to
make a start?

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Now clearly if you've been
listening to the show, you know,

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I'm pretty open about the fact
that I have a DHDI.

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Was diagnosed with it in my
early 30s.

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And so I certainly have some
answers to this.

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And I want to say that for those
of you who don't have ADHDI

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still think there's a lot that
people like myself, like Joe,

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can learn from you as far as if
you have routines, if you have

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certain ways of getting started,
getting yourself to go ahead and

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hit record.
Because look, we have these

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conversations all the time.
They're people, whether you have

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ADHD, autism or not, a lot of
people get a little frozen when

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it comes to hitting that record
button and recording those

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episodes.
Even seasoned podcasters

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continue to have that problem.
So I'd love for any of you to

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contribute to this as well, but
I'm going to go to Ralph first

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before I start sharing what some
of the things I've done to help

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me get past that.
But go ahead, Ralph.

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Yeah, and this was a struggle
for me.

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Like the hardest part for me was
that first 30 seconds was what

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was I going to say when I first
started and what I did to

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overcome this.
I started scripting out the 1st

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30 seconds.
That was what worked for me.

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I had to spend so much time.
Now I've focused mine on a hook

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because I really believe there's
magic in those hooks and that's

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what I've really done and it's
really helped me.

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The other thing that I've had to
endure is I've had to go through

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some some soul searching of me
being a reactor.

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And what I mean by that is there
are there are people who are

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initiators and there are people
who are reactors.

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And a coach said to me, he said,
Ralph, you're an excellent

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reactor.
So the other thing that I've

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done in my Daily Show is I
always have a listener question

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that I'm going to answer because
I know within my own

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psychological makeup, I'm a
reactor.

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So throw something at me and I
can react.

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But starting off is difficult
and and that's when things is.

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So I would encourage, it's Joe,
correct?

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I would encourage Joe to
understand that maybe you script

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out that first 30 seconds if
you're a reactor type person,

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put a question out there for
yourself.

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One of the ways that I started
doing this myself was I just, I

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put in front of me a question.
I had no script other than the

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question and I read the question
and I went from there.

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So I hope that's helpful, but
that's what's worked for me.

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I like that, Ralph.
There's something similar for me

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too.
I think that whatever those

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first 30 seconds are to you as a
podcaster, I think getting

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yourself to just commit to those
30 seconds goes a long way.

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So that I do that and I've done
that.

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I should say I'll, I'll give
myself one tiny first step like

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opening the app that I'm
recording on or pressing record

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on my Rd. caster, put on the
headphones and just record like

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a 32nd test, right?
Because once again, for people

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like us with ADHD, just getting
the momentum started in some way

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that doesn't feel like a lot,
that doesn't feel too heavy, can

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really push you forward.
When I do that first 30 seconds,

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I'm in that momentum, I all of a
sudden now I'm feeling like, OK,

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I can do this right?
And then I can record the next

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30 seconds.
And then before I know it, I've

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recorded the first 5-10 minutes.
So I think getting started by

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just make creating a small
chunk, a small little step can

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really take you a long way.
Now Nick and Matt want to chime

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00:17:48,640 --> 00:17:49,800
in as well.
Go ahead, Nick.

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00:17:50,040 --> 00:17:56,120
So one thing that really helped
me is having a space, and I know

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this is impossible for
everybody, so if it worked out

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for you, I think this will be
really helpful.

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But having a space where
everything can be set up, like

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if you're going to do camera,
you have a space that the camera

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is set up and basically all you
have to do is turn on and get

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ready to go, put the mic on and
you're ready.

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Something that really I struggle
with really early on was I

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didn't have that space.
So every time I would go to

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record, I'd have to get the
camera out, I'd have to connect

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00:18:23,560 --> 00:18:25,360
everything, I'd have to get the
mic going.

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And throughout that entire
process of getting all that

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stuff connected, I would be
psyching myself out and talking

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00:18:31,960 --> 00:18:34,600
myself out of it.
And by the time I'd get set up,

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I'd be like, let's pack it up
and put it away.

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So if you can have everything
set up where you just sit down

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and you're ready to go, you
don't really have to think about

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it.
That has helped me a lot.

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00:18:46,440 --> 00:18:48,000
Yeah, Thank you for saying that,
Nick.

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00:18:48,000 --> 00:18:50,400
I forgot about that.
And that's such a good point.

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00:18:50,400 --> 00:18:54,680
I forgot about that because now
for the past few years I've had

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a dedicated setup.
At least the past 5-6 years now

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00:18:57,920 --> 00:19:00,600
I've had that dedicated setup.
So I've forgotten that.

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00:19:00,880 --> 00:19:04,680
But I remember when I used to do
the Mark and Lowell show, a lot

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00:19:04,680 --> 00:19:07,520
of times I, it was just like you
said.

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I mean, I literally, I did it in
a spare bedroom.

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I had a card table that I would
have to unfold and put in the

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00:19:14,440 --> 00:19:16,800
center of the room.
I'd have to pull out all my

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00:19:16,800 --> 00:19:21,200
equipment, set it all up on that
card table, plug everything in,

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get then run some tests.
And it felt really heavy.

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00:19:24,360 --> 00:19:27,160
It felt like a lot.
And I remember I would dread

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00:19:27,320 --> 00:19:30,840
having to to do that every week,
right.

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00:19:30,840 --> 00:19:33,760
So, yeah, if you, if that's
something that you're privileged

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to have, is that a dedicated
space, by all means take

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advantage of that so that more
or less it's just the Press of a

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00:19:40,440 --> 00:19:43,920
button or maybe a couple of
buttons and then you can just go

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00:19:43,920 --> 00:19:45,160
to it.
Go ahead.

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00:19:45,160 --> 00:19:46,960
I.
Was just going to say, even if

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you don't have like a, a
dedicated room or something like

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that, that you can have all this
set up on, like think about how

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you can reduce the friction as
much as possible.

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00:19:56,720 --> 00:20:00,480
Like when I didn't have the
actual room that I can focus on,

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00:20:00,960 --> 00:20:04,040
I started like making sure that
my camera, because I really only

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00:20:04,040 --> 00:20:09,160
used the camera for recording.
I would make sure that it's set

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00:20:09,160 --> 00:20:12,040
up on a tripod where all I had
to do is literally place it on

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00:20:12,040 --> 00:20:14,880
the table and be ready to go.
Like there are little things

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00:20:14,880 --> 00:20:18,280
that you can do with the gear
that you have that make that

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00:20:18,600 --> 00:20:22,600
getting everything out and
setting it up, like giving that

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00:20:22,600 --> 00:20:24,960
less friction.
Because yeah, once once you have

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00:20:24,960 --> 00:20:27,680
to start doing all the little
intricate, like putting it on

356
00:20:27,680 --> 00:20:30,040
the tripod and twisting the
little thing to get it to lock

357
00:20:30,040 --> 00:20:34,320
in and then putting your mic all
together, like doing all that

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00:20:34,320 --> 00:20:37,280
stuff, like the least amount of
steps you can take is going to

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00:20:37,280 --> 00:20:40,360
make a huge difference.
Yeah, I totally agree.

360
00:20:40,360 --> 00:20:42,480
Thank you for bringing that one
up, Nick.

361
00:20:42,840 --> 00:20:46,840
All right, I did realize thanks
to Matt that I didn't mention BC

362
00:20:46,840 --> 00:20:49,160
wanted to chime in as well.
So I'm going to go to BC and

363
00:20:49,160 --> 00:20:53,320
then Matt, go ahead BC.
Yeah, I would say Joe Wright,

364
00:20:54,120 --> 00:20:57,520
yes, his name, Yeah, I would
say, remember that podcasting is

365
00:20:57,520 --> 00:20:59,320
not a place where you have to
perform.

366
00:20:59,680 --> 00:21:02,960
I've, I think I mentioned before
with my broadcasting background

367
00:21:02,960 --> 00:21:07,320
going into podcasting, it took
me a long time to realize that

368
00:21:07,320 --> 00:21:13,920
I'm no longer on this 32nd promo
skit where I have to bring high

369
00:21:13,920 --> 00:21:19,720
energy sounds, super crisp and
super pro and super whatever.

370
00:21:20,080 --> 00:21:22,240
It took me a long time to
realize that I had that.

371
00:21:22,240 --> 00:21:24,400
This is my space.
This is your show.

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00:21:24,680 --> 00:21:27,960
Relax, let it happen.
And so one of the things that I

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00:21:27,960 --> 00:21:30,920
would employ to help me out,
whether or not it was a solo

374
00:21:30,920 --> 00:21:35,160
episode or if I even had a
guest, I would hit the record

375
00:21:35,160 --> 00:21:38,240
button without actually
intending to start in that

376
00:21:38,240 --> 00:21:40,120
moment.
Because a lot of times hitting

377
00:21:40,120 --> 00:21:44,760
the record button subconsciously
flips the switches to tell us,

378
00:21:44,800 --> 00:21:47,840
oh, time to perform.
We have to let that go.

379
00:21:48,160 --> 00:21:51,120
So a lot of times I will hit
record and still just kind of

380
00:21:51,120 --> 00:21:57,240
shoot, but it's it's to kind of
re acclimate yourself to again,

381
00:21:57,240 --> 00:22:00,000
this is your space.
You're not on a timer.

382
00:22:00,000 --> 00:22:01,880
You don't have to keep a certain
pace.

383
00:22:02,120 --> 00:22:05,480
This is your room to facilitate
your conversation.

384
00:22:05,760 --> 00:22:09,120
So doing that early on so I can
kind of forget that we're

385
00:22:09,120 --> 00:22:12,160
recording and allow the
conversation to happen more

386
00:22:12,160 --> 00:22:14,320
naturally.
I found it was a really great

387
00:22:14,320 --> 00:22:19,760
tool to let me let go of that
pre established notion of what

388
00:22:19,760 --> 00:22:23,360
podcasting quote UN quote is
supposed to sound like.

389
00:22:24,040 --> 00:22:27,480
Thank you, BC appreciate you.
I'm going to keep it moving.

390
00:22:27,520 --> 00:22:29,760
Matt, you wanted to chime in as
well.

391
00:22:29,840 --> 00:22:31,480
Go for it.
Thanks Mark.

392
00:22:32,360 --> 00:22:35,440
This is this is actually a
subject very close to my heart.

393
00:22:35,440 --> 00:22:37,920
The last couple of years I've
been researching this quite a

394
00:22:37,920 --> 00:22:40,840
bit as someone who used to have
a nine to five in Australia and

395
00:22:40,840 --> 00:22:44,400
then moving to Ireland, working
for myself, motivating to come

396
00:22:44,400 --> 00:22:46,480
to the table at any point to do
anything.

397
00:22:46,920 --> 00:22:48,680
It's sometimes the hardest thing
in the world.

398
00:22:49,040 --> 00:22:51,040
Also hardest thing is knowing
when to stop.

399
00:22:51,040 --> 00:22:56,400
But what I've been researching
and discovered a lot is that the

400
00:22:56,400 --> 00:23:02,480
concepts of flow are very
closely correlated to some of

401
00:23:02,480 --> 00:23:07,760
the things that people
experience having ADHD but

402
00:23:07,960 --> 00:23:11,120
keeping a very low level.
If people want to look into the

403
00:23:11,120 --> 00:23:13,800
stuff that I'm about to mention
into a bit more detail, I'd

404
00:23:13,800 --> 00:23:18,000
suggest checking out Rhee and
Doris on YouTube, who also

405
00:23:18,800 --> 00:23:21,040
operates the Flow Research
Collective.

406
00:23:21,920 --> 00:23:23,600
Do you know how to spell the
name?

407
00:23:24,360 --> 00:23:29,080
Yeah, Rian Doris, It's actually
an Irish name, RIANDORIS.

408
00:23:29,680 --> 00:23:32,400
I'll put it in the chat for the
show notes or whatever, but

409
00:23:32,960 --> 00:23:35,800
there's a couple of big things
that he talks about with getting

410
00:23:35,800 --> 00:23:38,960
into flow, which has a lot to do
with focus, which has already

411
00:23:38,960 --> 00:23:40,840
been mentioned.
One of those things being

412
00:23:41,320 --> 00:23:44,480
reducing friction.
You can reduce it as much as

413
00:23:44,480 --> 00:23:47,840
possible, but there will always
be that initial hump and

414
00:23:47,840 --> 00:23:52,080
obstacle that you have to climb
over in that initial part before

415
00:23:52,080 --> 00:23:55,680
you get into flow.
So reducing that friction is

416
00:23:55,680 --> 00:23:59,320
really important.
I think adding to Nick's .1 of

417
00:23:59,320 --> 00:24:02,320
the biggest things to reduce
friction is finding the most

418
00:24:02,320 --> 00:24:07,400
optimal time of day, which
reduces the friction for you to

419
00:24:07,400 --> 00:24:10,080
get into the state where you
want to record something.

420
00:24:10,720 --> 00:24:13,760
So that's not planning 30
minutes in between doing the

421
00:24:13,760 --> 00:24:17,640
dishes and putting the kids to
bed, to bed to record whatever

422
00:24:17,640 --> 00:24:19,760
you need to do.
Because that kind of pressure,

423
00:24:19,760 --> 00:24:23,480
while it definitely does create
output for people with ADHD,

424
00:24:23,840 --> 00:24:28,400
sometimes it's not conducive to
you wanting to do it.

425
00:24:29,000 --> 00:24:31,960
And I've found for me, anything
creative is best done in the

426
00:24:31,960 --> 00:24:35,240
morning and administrative stuff
in the afternoon.

427
00:24:35,560 --> 00:24:40,160
The other thing that we always
underestimate is the amount of

428
00:24:40,240 --> 00:24:45,120
energy we have for focus and
everything that we do and add

429
00:24:45,560 --> 00:24:49,360
reduces the amount of energy we
have remaining for to get into

430
00:24:49,360 --> 00:24:52,440
that kind of focus.
So if you're taking a brain

431
00:24:52,440 --> 00:24:55,960
break and in that brain break
you're scrolling LinkedIn and

432
00:24:55,960 --> 00:24:58,800
scrolling Facebook and checking
your messages and checking your

433
00:24:58,800 --> 00:25:01,160
emails, then you're like, OK, my
break's done.

434
00:25:01,280 --> 00:25:03,800
I'm going to sit down and record
this podcast now.

435
00:25:04,480 --> 00:25:07,880
You're not going to have as much
energy if you did a literal

436
00:25:07,880 --> 00:25:10,400
brain break, which is not that
much.

437
00:25:10,760 --> 00:25:13,600
Perhaps taking a bit of quiet
time to psych yourself up and

438
00:25:13,600 --> 00:25:16,200
preserving some of that energy
for coming to the show.

439
00:25:17,400 --> 00:25:22,440
Now that's a very keyhole view
to a lot of stuff that has to do

440
00:25:22,440 --> 00:25:28,480
with neurobiology and human
behavioural stuff and attention

441
00:25:28,480 --> 00:25:31,480
spans and all that kind of stuff
that I'm always happy to talk

442
00:25:31,480 --> 00:25:34,520
about in a greater degree.
But I think picking the right

443
00:25:34,520 --> 00:25:39,240
time of day and reducing how
much focus that you spread

444
00:25:39,240 --> 00:25:41,400
around a bunch of different
things before you get there,

445
00:25:41,520 --> 00:25:44,280
those two things are are really
handy to get a handle on.

446
00:25:44,880 --> 00:25:47,480
Thank you, Matt.
I totally agree with you.

447
00:25:47,480 --> 00:25:51,240
Time of day so important and
setting your own boundaries for

448
00:25:51,240 --> 00:25:56,120
yourself is very important.
You know, I, I just had somebody

449
00:25:56,680 --> 00:25:59,840
asked me if I could do an
interview with them and their

450
00:25:59,840 --> 00:26:04,240
Toastmasters group and they told
me it was going to be a Sunday

451
00:26:04,240 --> 00:26:09,920
night at like 6:00 or 7:00 PM.
And I said as much as I'd love

452
00:26:09,920 --> 00:26:14,440
to do it, I'm, I'm declining it
because my boundaries are the

453
00:26:14,440 --> 00:26:18,160
weekends.
I try my hardest not to do

454
00:26:18,160 --> 00:26:21,800
podcast related stuff.
Sometimes that's I can't help

455
00:26:21,800 --> 00:26:25,480
it, but it's usually if it's one
of those times, it's something

456
00:26:25,480 --> 00:26:29,360
to do with this show or my
business, right?

457
00:26:29,440 --> 00:26:34,640
And but if it's somebody else's
content, I know that weekends

458
00:26:34,640 --> 00:26:37,960
and evenings during the week,
I'm not at my best.

459
00:26:38,400 --> 00:26:42,400
I am not in the right mindset
and I'm not going to show up the

460
00:26:42,400 --> 00:26:45,520
same way, as I would say, in the
middle of the day.

461
00:26:46,120 --> 00:26:48,560
So I think that's important for
us to recognize.

462
00:26:48,680 --> 00:26:51,560
Like you you're saying, Matt, as
podcasters, I think it's

463
00:26:51,560 --> 00:26:54,720
important for us to recognize
when are we at our best and

464
00:26:54,720 --> 00:26:56,960
let's work around that.
Yeah.

465
00:26:56,960 --> 00:26:58,320
So thank you for saying that,
Matt.

466
00:26:58,320 --> 00:26:59,400
I appreciate that.
Yeah.

467
00:26:59,400 --> 00:27:02,280
And if you guys want to share,
that's a great idea BC just

468
00:27:02,280 --> 00:27:06,760
shared in the chat here, his
best time of day, his prime time

469
00:27:07,000 --> 00:27:11,400
for when he shows up, his best,
he says 9 or 10:00 AM.

470
00:27:11,400 --> 00:27:14,560
So if you want to share in the
chat, go ahead and do that share

471
00:27:14,560 --> 00:27:19,040
here and let me know what's your
best time of day as far as

472
00:27:19,040 --> 00:27:22,200
recording a podcast or showing
up as a guest on someone else's

473
00:27:22,200 --> 00:27:24,240
podcast.
I want to hear about that.

474
00:27:24,240 --> 00:27:25,280
That's interesting.
Yeah.

475
00:27:25,280 --> 00:27:28,960
Thank you, Matt, and thank.
You Mark, mine's about 4:30 in

476
00:27:28,960 --> 00:27:31,240
the morning.
But the problem with that is

477
00:27:31,440 --> 00:27:34,240
most people don't love that.
And I know I'll be honest to

478
00:27:34,240 --> 00:27:35,960
share a little inside baseball
thing.

479
00:27:36,160 --> 00:27:39,000
A lot of times Mark will get a
text from me about 4:30 in the

480
00:27:39,000 --> 00:27:41,680
morning when I'm out walking or
exercising.

481
00:27:41,880 --> 00:27:44,440
And I had to say to him at one
point, listen, if I send you a

482
00:27:44,440 --> 00:27:47,920
text that early, that doesn't
mean I'm expecting a response.

483
00:27:47,920 --> 00:27:52,160
But I have found that is my
superpower time and that's when

484
00:27:52,160 --> 00:27:54,280
I do most of my best creative
thinking.

485
00:27:54,280 --> 00:27:56,920
I do both of my best thought
processing.

486
00:27:56,920 --> 00:27:58,160
So I just want to throw that out
there.

487
00:27:58,480 --> 00:28:02,480
Yeah, I, I think that there is
scientific proof of early

488
00:28:02,480 --> 00:28:06,640
morning or morning hours being
more creative for most people.

489
00:28:07,680 --> 00:28:11,080
Our brain state, it's in a
different, it's in a different

490
00:28:11,080 --> 00:28:13,160
brain state and I always forget
the different ones.

491
00:28:13,160 --> 00:28:16,040
So please forgive me there.
I might be the delta brain state

492
00:28:16,040 --> 00:28:18,240
when you first wake up.
Could be.

493
00:28:18,240 --> 00:28:22,120
But anyway, yes, there are some
scientific stuff that says that

494
00:28:22,120 --> 00:28:26,080
that is actually true, Ralph.
But I know a lot of people, 4:30

495
00:28:26,720 --> 00:28:29,120
just is not a doable time for
anybody.

496
00:28:29,120 --> 00:28:32,280
But those early morning hours,
whatever they are mean to you,

497
00:28:32,680 --> 00:28:35,000
that could be a good time of day
for you.

498
00:28:35,000 --> 00:28:38,000
It's something worth exploring.
So yeah, thank you gang, for

499
00:28:38,000 --> 00:28:39,440
that.
Let's see.

500
00:28:39,440 --> 00:28:42,960
I just wanted to make sure,
being somebody who also has a

501
00:28:42,960 --> 00:28:47,280
DHDI, want to make sure I share
as much as possible with Joe or

502
00:28:47,280 --> 00:28:48,880
anybody listening for that
matter.

503
00:28:50,480 --> 00:28:52,400
Let's see, what did I write down
here?

504
00:28:52,680 --> 00:28:55,160
Let's see.
I think sometimes publicly

505
00:28:55,160 --> 00:28:58,680
saying what I'm going to do,
like in other words, going on

506
00:28:58,680 --> 00:29:02,120
social media, I'm recording in
an hour, right?

507
00:29:02,200 --> 00:29:05,240
I've created an accountability
loop for myself.

508
00:29:05,240 --> 00:29:09,800
Now people know that I'm doing
this even if I'm not going live,

509
00:29:09,800 --> 00:29:13,560
if I'm just telling people
publicly that I'm going to do

510
00:29:13,560 --> 00:29:16,840
this holds me accountable
because then I feel like if I

511
00:29:16,840 --> 00:29:19,920
don't and then somebody asks me,
I'm going to feel guilty.

512
00:29:20,400 --> 00:29:23,040
So it's creating accountability
for yourself can really help.

513
00:29:23,040 --> 00:29:26,360
Yes, Matt, go ahead.
That accountability also ties

514
00:29:26,360 --> 00:29:30,160
together to a concept called
body doubling, which some people

515
00:29:30,200 --> 00:29:34,200
with ADHD benefit from.
It's where you need to get some

516
00:29:34,200 --> 00:29:37,160
work done, but you benefit from
having someone else in the room

517
00:29:37,600 --> 00:29:40,720
regardless of their input on the
task that you're trying to

518
00:29:40,720 --> 00:29:44,000
complete.
And for podcasting, having a Co

519
00:29:44,000 --> 00:29:46,960
host could be the benefit there,
or maybe you just record with

520
00:29:46,960 --> 00:29:50,920
someone on the call as a way to
benefit from that.

521
00:29:51,240 --> 00:29:53,920
There's actually been a lot of
times where virtual rooms have

522
00:29:53,920 --> 00:29:57,680
been created for Co working
during the lockdowns during

523
00:29:57,680 --> 00:30:01,400
COVID that benefited from the
same thing, so it could be handy

524
00:30:01,400 --> 00:30:03,440
too.
Absolutely, Ralph, You do

525
00:30:03,440 --> 00:30:05,280
something like that.
I know you haven't been

526
00:30:05,280 --> 00:30:07,880
diagnosed with ADHD, but I know
you do something like that,

527
00:30:07,880 --> 00:30:10,680
right?
So what I found is I had a real

528
00:30:10,680 --> 00:30:13,480
hard time speaking to this
teleprompter screen.

529
00:30:13,760 --> 00:30:17,080
So what I did was I actually
hired an assistant, and my

530
00:30:17,080 --> 00:30:19,920
assistant shows up in a Zoom
meeting with me whenever I

531
00:30:19,920 --> 00:30:23,080
record, every single day.
She's right there in front of

532
00:30:23,080 --> 00:30:25,200
me.
And that has been a huge game

533
00:30:25,200 --> 00:30:30,200
changer for me because now I'm
actually speaking to someone and

534
00:30:30,200 --> 00:30:32,640
you know, one of the things that
I do, I do a religious program

535
00:30:33,000 --> 00:30:35,040
and my goal is to kind of make
her cry.

536
00:30:35,200 --> 00:30:37,720
That's my goal in a good way.
Now, don't misunderstand what

537
00:30:37,720 --> 00:30:40,440
I'm saying, but my goal is I
want to see that reaction.

538
00:30:40,640 --> 00:30:42,360
I want to see that emotion
coming back.

539
00:30:42,360 --> 00:30:44,360
I want to see the head nodding
and all that sort of thing.

540
00:30:44,800 --> 00:30:46,880
You can also put somebody in a
room with you.

541
00:30:46,920 --> 00:30:49,080
You can say to somebody, hey,
can you come in and just sit?

542
00:30:49,360 --> 00:30:53,000
I I just want to see your facial
expressions because I think as a

543
00:30:53,000 --> 00:30:56,920
podcaster, it's real easy to get
stuck in this silo of just

544
00:30:56,920 --> 00:31:00,600
talking to yourself or talking
to a wall or talking to your

545
00:31:00,600 --> 00:31:03,120
computer screen.
But when you open it up and you

546
00:31:03,120 --> 00:31:05,320
think about somebody on the
other side now, a lot of people

547
00:31:05,320 --> 00:31:08,280
said to me, Ralph, well, just
envision somebody in front of

548
00:31:08,280 --> 00:31:09,640
you.
I couldn't do that.

549
00:31:09,640 --> 00:31:12,920
I tried for like 6 months.
Let me pretend I'm talking to

550
00:31:12,920 --> 00:31:16,960
Dr. Let me pretend I'm talking
to somebody else and it just

551
00:31:16,960 --> 00:31:19,480
didn't work for me.
O what I had to do was

552
00:31:19,720 --> 00:31:23,440
physically put somebody in front
of Maine and it has made all the

553
00:31:23,440 --> 00:31:26,840
difference in my ability to
communicate better because then

554
00:31:26,840 --> 00:31:30,000
I see them nodding their head.
I see them saying yes or saying

555
00:31:30,000 --> 00:31:31,760
no.
And, and sometimes my, my

556
00:31:31,760 --> 00:31:34,640
assistant's name is Abby.
Abby will wave her hands in the

557
00:31:34,640 --> 00:31:37,000
air and she'll say, slow down
Ralph, or you're getting too out

558
00:31:37,000 --> 00:31:39,640
of control.
And that has really helped me a

559
00:31:39,640 --> 00:31:41,680
lot.
So I, I found that to be a

560
00:31:41,680 --> 00:31:44,040
superpower.
I think accountability and

561
00:31:44,040 --> 00:31:48,320
bringing somebody into this with
you is a huge way to to take it

562
00:31:48,320 --> 00:31:50,560
to the next level.
Yeah, Thank you, Ralph.

563
00:31:50,600 --> 00:31:53,280
I, you know, and I was just
thinking as you were talking, I

564
00:31:53,280 --> 00:31:56,360
mean, this can apply to so many
things, not just podcasting.

565
00:31:56,360 --> 00:32:01,480
Like, for example, the fact that
I hired Ralph as my accountant,

566
00:32:02,160 --> 00:32:04,120
right?
That helps keep me accountable

567
00:32:04,120 --> 00:32:08,080
because now it does force me,
for lack of better word, to get

568
00:32:08,080 --> 00:32:11,360
my taxes done, to go through and
help reconcile my books.

569
00:32:11,360 --> 00:32:15,040
Now Ralph's team does the
reconciliation and I have to

570
00:32:15,040 --> 00:32:18,760
sometimes go through and and
categorize certain things that

571
00:32:18,760 --> 00:32:21,000
his team doesn't know what they
go to, right?

572
00:32:21,000 --> 00:32:23,680
So I'll go in and say, yeah,
this was a personal expense,

573
00:32:23,680 --> 00:32:27,840
this was a piece of hardware for
my studio, etcetera.

574
00:32:28,040 --> 00:32:31,120
But like all of these things I
know I would have a much harder

575
00:32:31,120 --> 00:32:34,760
time doing if I didn't have
someone to answer to.

576
00:32:35,800 --> 00:32:38,200
And by the way, the whole body
doubling thing that Matthew

577
00:32:38,200 --> 00:32:42,480
shared, there's a lot of free
body doubling out there.

578
00:32:42,480 --> 00:32:45,920
I think if you go and find some
Facebook groups that maybe maybe

579
00:32:45,920 --> 00:32:51,000
some ADHD Facebook groups or
even just Google Bob body

580
00:32:51,040 --> 00:32:55,040
doubling, I think that you'll
find there are a lot of people

581
00:32:55,040 --> 00:32:58,000
out there that just want to do
this with each other.

582
00:32:58,000 --> 00:33:00,960
They don't charge for it.
They're just there to help each

583
00:33:00,960 --> 00:33:03,320
other out.
So check that Outlook for that.

584
00:33:03,600 --> 00:33:06,440
I think that can be a big help
for so many people.

585
00:33:06,440 --> 00:33:08,720
All right, let me grab the
mailbag.

586
00:33:09,840 --> 00:33:12,800
And Nick, I just want to address
something that Nick put Mark.

587
00:33:13,080 --> 00:33:16,560
It is not my goal to make her
cry so much as to make her

588
00:33:16,560 --> 00:33:17,880
react.
I just want everybody to

589
00:33:17,880 --> 00:33:21,000
understand it's all about
getting that reaction.

590
00:33:21,000 --> 00:33:24,000
But honestly, it's kind of like
the Barbara Walters thing.

591
00:33:24,080 --> 00:33:27,440
I'm dating myself a little bit,
but we all knew that Barbara

592
00:33:27,440 --> 00:33:31,400
Walters had gold if she made the
guest cry.

593
00:33:31,840 --> 00:33:34,040
It's all about getting a
reaction because that's what you

594
00:33:34,040 --> 00:33:36,520
want to be conveyed in your
podcast.

595
00:33:36,520 --> 00:33:40,840
You want them to react, laugh,
cry, feel educated, feel

596
00:33:40,840 --> 00:33:43,120
empowered, feel emboldened.
So I just want to throw that out

597
00:33:43,120 --> 00:33:44,160
there.
I, it's not Ralph.

598
00:33:44,440 --> 00:33:48,400
My goal is not to make people
cry and be very careful about

599
00:33:48,400 --> 00:33:51,400
that.
Sounds good.

600
00:33:51,400 --> 00:33:55,400
Thank you, Ralph.
OK, so this next question comes

601
00:33:55,400 --> 00:33:59,080
from Simone.
It was actually in the Riverside

602
00:33:59,760 --> 00:34:02,000
Conversations for Creators
group.

603
00:34:02,000 --> 00:34:04,720
I think that's the name of it,
but it's the Riverside Facebook

604
00:34:04,720 --> 00:34:09,280
group Simone wrote.
Have any of any of you ever

605
00:34:09,280 --> 00:34:13,440
promoted your podcast on
YouTube, like a video or an

606
00:34:13,440 --> 00:34:15,719
audio clip?
If so, did it help your

607
00:34:15,719 --> 00:34:19,159
downloads go up?
I used to tell stories on video

608
00:34:19,159 --> 00:34:22,120
with my face on the platform,
but now I simply do not have

609
00:34:22,120 --> 00:34:24,120
time.
I don't understand that last

610
00:34:24,120 --> 00:34:26,920
line other than, yeah, I don't
understand that last line.

611
00:34:26,920 --> 00:34:31,159
But the question is, have you
ever promoted your podcast using

612
00:34:31,159 --> 00:34:34,280
YouTube, not just putting your
podcast up there, but using

613
00:34:34,280 --> 00:34:38,400
video and audio clips?
And how has that helped, if any?

614
00:34:38,719 --> 00:34:42,120
And I'd like to extend on the
question a little bit and talk

615
00:34:42,120 --> 00:34:47,400
about, I'm curious if people
have done this organically and

616
00:34:47,400 --> 00:34:51,120
if people have done this as paid
promotion specifically on

617
00:34:51,120 --> 00:34:54,280
YouTube.
Would anybody like to share?

618
00:34:54,560 --> 00:34:58,320
Dr. Go ahead.
So one of my clients, the

619
00:34:58,320 --> 00:35:02,480
strategy that we are doing is of
course we have the audio and we

620
00:35:02,480 --> 00:35:04,560
also have the video, the full
length of video.

621
00:35:04,880 --> 00:35:10,920
From that full length of video,
we do three shorts and three,

622
00:35:11,400 --> 00:35:16,000
what I call one of my clients.
And that would be a horizontal

623
00:35:16,160 --> 00:35:20,480
thing where my client asks a
question, you hear the question

624
00:35:20,800 --> 00:35:25,640
and then however long it takes
to answer the question, the

625
00:35:25,640 --> 00:35:29,480
guest, that's how long the clip
is.

626
00:35:29,480 --> 00:35:34,120
It could be 5, it could be 8
minutes, 10, it could be as long

627
00:35:34,560 --> 00:35:36,520
as there it's a question and an
answer.

628
00:35:37,080 --> 00:35:41,400
And a lot of times we use the
question as the title like for

629
00:35:41,760 --> 00:35:44,720
SEO.
And I can tell you that the

630
00:35:44,720 --> 00:35:51,040
person who does my video stuff
for my company, she emailed me

631
00:35:51,040 --> 00:35:54,480
and she said, you know what, we
are getting a huge amount of

632
00:35:54,480 --> 00:35:58,000
traction on these shorts and on
these Q&A's.

633
00:35:58,400 --> 00:36:00,680
And she sent me like a
screenshot.

634
00:36:00,960 --> 00:36:05,200
And I was, I was amazed that it
is, it is working now.

635
00:36:06,000 --> 00:36:11,560
You know, my client doesn't
share with me her roster of how

636
00:36:11,560 --> 00:36:17,240
many clients she has.
She's a business coach, but she

637
00:36:17,240 --> 00:36:21,200
is since I've been with her, she
she was 6 figures and now she's

638
00:36:21,720 --> 00:36:24,920
in the seven figure business.
So I would like to think that

639
00:36:25,920 --> 00:36:29,840
podcasting is has got the finger
in the pie.

640
00:36:30,520 --> 00:36:31,880
Wow, that's awesome.
Wow.

641
00:36:31,960 --> 00:36:34,280
Good for her.
And yeah, yeah, I wanted to talk

642
00:36:34,280 --> 00:36:37,440
a little bit about that because
I think a lot of us quickly go

643
00:36:37,440 --> 00:36:42,120
to the idea of shorts when we
think of putting clips up on

644
00:36:42,120 --> 00:36:44,440
YouTube.
But I think there's a lot of

645
00:36:44,440 --> 00:36:46,480
value.
I just had a client call

646
00:36:46,480 --> 00:36:49,480
yesterday, a new client, first
session with them, consulting

647
00:36:49,480 --> 00:36:51,440
them.
And that was one of the areas I

648
00:36:51,440 --> 00:36:56,000
asked, you know what, why don't
we try something where we take

649
00:36:56,000 --> 00:37:00,520
your full episode, break it into
8 minute chunks, put it in a

650
00:37:00,520 --> 00:37:02,440
playlist.
So if people want to hear the

651
00:37:02,440 --> 00:37:04,640
whole thing or watch the whole
thing, they can do that within

652
00:37:04,640 --> 00:37:08,080
the playlist.
But those 5 to 8 minute clips,

653
00:37:08,080 --> 00:37:11,560
quote UN quote, I think those
can go a long way because I, I

654
00:37:11,560 --> 00:37:15,480
know that the 5 to 8 minutes is
a real sweet spot for watch time

655
00:37:15,480 --> 00:37:18,160
on YouTube.
And if you can keep people

656
00:37:18,160 --> 00:37:20,720
engaged for those 5 to 8
minutes, that's going to get

657
00:37:20,720 --> 00:37:23,880
that video pushed out to a lot
more viewers.

658
00:37:23,880 --> 00:37:28,400
So yeah, the great points there,
Dr. I'm going to go to Nick and

659
00:37:28,400 --> 00:37:29,800
then I'm going to check in with
Ralph.

660
00:37:29,800 --> 00:37:32,440
Go ahead, Nick.
Yeah, I wanted to add a little

661
00:37:32,560 --> 00:37:37,600
bit of a background to what Dr.
is saying because she's spot on.

662
00:37:37,600 --> 00:37:41,080
Like what they're doing I think
is absolutely perfect in terms

663
00:37:41,080 --> 00:37:45,240
of discoverability.
The the longer content like a

664
00:37:45,240 --> 00:37:50,400
full podcast episode on YouTube
works really great for you in

665
00:37:50,400 --> 00:37:53,720
your account if people are
watching it all the way through.

666
00:37:54,360 --> 00:38:01,000
And I I mean, personally, I
don't stick around for 30 to 60

667
00:38:01,000 --> 00:38:03,440
minutes on YouTube just watching
one video.

668
00:38:03,440 --> 00:38:05,120
I like to jump around to
different videos.

669
00:38:05,520 --> 00:38:08,960
I usually stick to the shorter.
But where you really get benefit

670
00:38:09,080 --> 00:38:14,080
out of the shorter clips or
segments from your show is

671
00:38:14,120 --> 00:38:18,200
YouTube and Google are the two
places people go to get their

672
00:38:18,200 --> 00:38:21,320
questions answered the most.
If someone has a question about

673
00:38:21,320 --> 00:38:24,320
a very specific topic, they're
either going to put it into

674
00:38:24,320 --> 00:38:26,400
Google or they're going to go
into YouTube and put that

675
00:38:26,400 --> 00:38:28,960
question in there.
And these days, maybe TikTok,

676
00:38:28,960 --> 00:38:31,200
too.
Yeah, TikTok has definitely been

677
00:38:31,200 --> 00:38:33,800
on the rise.
I think definitely the younger

678
00:38:33,800 --> 00:38:36,600
like Gen.
Z and if they're even is a

679
00:38:36,600 --> 00:38:38,320
young, the younger generation
below Gen.

680
00:38:38,320 --> 00:38:41,320
Z now they they probably use
TikTok a lot as well.

681
00:38:42,440 --> 00:38:47,360
But I know from like an SEO
standpoint on YouTube, if you

682
00:38:47,360 --> 00:38:50,520
can pull out, and this might be
work really well with like AI

683
00:38:50,520 --> 00:38:55,480
ChatGPT, load your transcript in
and ask what very basic or

684
00:38:55,480 --> 00:38:59,200
specific questions does this
podcast answer?

685
00:38:59,840 --> 00:39:03,040
And that's how you frame the
video and you clip that one very

686
00:39:03,040 --> 00:39:08,240
specific piece like DRS, like
one question that they pose and

687
00:39:08,240 --> 00:39:10,560
then answer.
They are legitimately in that

688
00:39:10,560 --> 00:39:13,640
case answering a very specific
question and they're stating the

689
00:39:13,640 --> 00:39:16,080
question in that video as well.
So you can do that with your

690
00:39:16,080 --> 00:39:19,640
show that's going to go really
well for you SEO wise on

691
00:39:19,640 --> 00:39:21,360
YouTube.
And there's a good shot that

692
00:39:21,400 --> 00:39:23,280
your content is going to get
pushed out there.

693
00:39:23,680 --> 00:39:26,080
More people are going to land on
that and then they're going to

694
00:39:26,080 --> 00:39:29,560
ultimately Dr. towards your
podcast episodes as well.

695
00:39:30,000 --> 00:39:33,920
So I think to me, if you're
really trying to get serious on

696
00:39:33,920 --> 00:39:37,240
YouTube, that is probably one of
the best strategies that you can

697
00:39:37,240 --> 00:39:40,040
take to increase discoverability
on that platform.

698
00:39:40,040 --> 00:39:42,840
Awesome.
Thank you, Nick.

699
00:39:42,920 --> 00:39:45,160
Yeah, and thank you for taking
that a step further to really

700
00:39:45,160 --> 00:39:48,800
help give us context here as to
why that's such a great

701
00:39:48,800 --> 00:39:50,360
strategy.
Thank you for sharing that

702
00:39:50,360 --> 00:39:52,240
strategy, DRI.
Appreciate that.

703
00:39:52,640 --> 00:39:57,640
And by the way, I think there's
some chat going on here in the

704
00:39:57,640 --> 00:40:01,600
background here in the chat on
Clubhouse BC saying it's Gen.

705
00:40:01,600 --> 00:40:05,360
alpha's the next generation.
Matt is saying that Gen.

706
00:40:05,480 --> 00:40:07,360
AI.
After Gen.

707
00:40:07,360 --> 00:40:09,800
Alpha is being played around
with, too.

708
00:40:10,200 --> 00:40:13,600
That's fascinating.
If that becomes a a name for a

709
00:40:13,600 --> 00:40:17,080
generation, I would never have
seen that coming, as much as I

710
00:40:17,080 --> 00:40:19,480
love playing with AI.
Yeah.

711
00:40:19,680 --> 00:40:21,680
OK, we'll see.
We'll see what happens.

712
00:40:21,720 --> 00:40:23,480
All right, Ralph, you had
something.

713
00:40:24,080 --> 00:40:25,760
Yeah, I'm going to take it to
the next level.

714
00:40:25,880 --> 00:40:29,560
So one of the things that I
decided to do in December of

715
00:40:29,560 --> 00:40:35,880
last year is I committed $10 a
day to promoting my videos on

716
00:40:35,880 --> 00:40:39,040
YouTube.
I started doing $10 a day per

717
00:40:39,040 --> 00:40:40,400
channel.
I just grabbed whatever the

718
00:40:40,400 --> 00:40:43,440
video was that I was promoting
that day or a short or anything

719
00:40:43,440 --> 00:40:44,480
like that.
And here's I'm going to give you

720
00:40:44,480 --> 00:40:47,160
some numbers.
My truth on Veil with Ralph has

721
00:40:47,160 --> 00:40:53,000
grown to 323,000 subscribers.
My content creators Accountant

722
00:40:53,000 --> 00:40:57,000
that I launched in December,
this is $10 a day, has grown to

723
00:40:57,000 --> 00:41:01,680
173,000 subscribers.
And my financially confident

724
00:41:01,680 --> 00:41:04,760
Christian, my Daily Show that
I've just been focusing on the

725
00:41:04,760 --> 00:41:09,080
last two weeks has grown to
73,900 subscribers.

726
00:41:09,640 --> 00:41:12,360
That's $10 a day.
Now a lot of people would say,

727
00:41:12,360 --> 00:41:14,640
well, yeah, you're paying for
people to just see it and they

728
00:41:14,640 --> 00:41:16,520
click off of it.
That is true.

729
00:41:16,920 --> 00:41:18,600
Although they are subscribing
too.

730
00:41:18,920 --> 00:41:20,360
Well, that's right.
That's part of it.

731
00:41:20,360 --> 00:41:23,880
So what happens is when they are
a subscriber now they are more

732
00:41:23,880 --> 00:41:27,040
apt to get, hey Ralph, just put
something else out.

733
00:41:27,560 --> 00:41:31,960
And so for me, listen, what I
don't drink coffee and hot tea

734
00:41:31,960 --> 00:41:33,800
if you ever see my cup, but I
don't drink coffee.

735
00:41:34,040 --> 00:41:36,680
But so for the cup, what people
pay at Starbucks for a cup of

736
00:41:36,680 --> 00:41:40,520
crazy coffee, what they call
these things $10 a day, I can

737
00:41:40,520 --> 00:41:44,120
show you or it's not complicated
how to grow your YouTube

738
00:41:44,120 --> 00:41:45,600
channel.
And once you grow your channel,

739
00:41:45,600 --> 00:41:48,680
you have subscribers.
YouTube will feed up your

740
00:41:48,680 --> 00:41:51,600
content to them.
So that's what I have done,

741
00:41:51,600 --> 00:41:54,680
Mark, It's been a super thing
for me to do.

742
00:41:54,800 --> 00:41:58,280
May not work for everybody.
I know $10 a day is not a low

743
00:41:58,280 --> 00:42:01,440
amount of money, but it's what I
saw is I can make an investment

744
00:42:01,440 --> 00:42:03,120
in myself.
I can make an investment in my

745
00:42:03,120 --> 00:42:05,240
content and the numbers are
growing.

746
00:42:05,360 --> 00:42:08,960
I'm going to get my third silver
play button and it's just a

747
00:42:08,960 --> 00:42:11,280
function of $10 a day is really
what it's been for me.

748
00:42:12,120 --> 00:42:14,040
Thank you, Ralph.
Nick is asking what was the

749
00:42:14,040 --> 00:42:18,280
timetable to the 100K.
If you want to pick one of those

750
00:42:18,280 --> 00:42:20,280
channels, you don't have to tell
us each one, but what was the

751
00:42:20,280 --> 00:42:22,840
timetable that you got you to
100K?

752
00:42:23,520 --> 00:42:25,760
I'll give you the content
creators accountant one, because

753
00:42:25,760 --> 00:42:29,440
I just launched that show the
second week of December and I

754
00:42:29,440 --> 00:42:33,680
got to 100K about 30 days ago.
So it took me about three

755
00:42:33,680 --> 00:42:35,880
months, three months of every
day.

756
00:42:35,880 --> 00:42:39,960
Now my team, I put out a weekly
long form video, which is

757
00:42:39,960 --> 00:42:43,320
usually about 15 to 20 minutes.
And then the team also puts out

758
00:42:43,320 --> 00:42:46,560
a daily short.
So what I've been doing is I

759
00:42:46,560 --> 00:42:48,720
promote that short every single
day.

760
00:42:48,720 --> 00:42:52,880
I go onto YouTube, I hit promote
and I spend $10.

761
00:42:52,880 --> 00:42:55,800
I target different areas.
That's one of the things that's

762
00:42:55,800 --> 00:42:57,680
cool about YouTube.
You can target countries, you

763
00:42:57,680 --> 00:43:00,440
can target cities, you can
target wherever you want to

764
00:43:00,440 --> 00:43:03,400
target.
And I do that and generally on a

765
00:43:03,400 --> 00:43:08,200
daily basis, I'll have about 2
to 3000 views on my short.

766
00:43:08,200 --> 00:43:10,600
Cost me $10 to do that.
Just think about that for a

767
00:43:10,600 --> 00:43:15,400
second, $10 and I've got 3000
people seeing my content.

768
00:43:15,880 --> 00:43:17,200
O for me.
That's what I've done, Nick.

769
00:43:17,200 --> 00:43:18,920
And that's, that's the time for
Mcgrone.

770
00:43:19,080 --> 00:43:25,080
The 323,000 is basically about
nine months worth of promotion.

771
00:43:25,440 --> 00:43:27,400
Thank you, Ralph.
And yeah, I mean, I see here

772
00:43:27,840 --> 00:43:30,760
Matt in the chat said he'd be
curious to see what happens when

773
00:43:30,760 --> 00:43:33,160
the boosting stops.
And I hear that.

774
00:43:33,160 --> 00:43:37,600
And but at the same time, again,
this isn't views that Ralph is

775
00:43:37,600 --> 00:43:39,680
talking about right now.
He's also talking about

776
00:43:39,680 --> 00:43:42,920
subscriptions and subscribers.
And like he said, these people

777
00:43:43,160 --> 00:43:47,280
are now at least there until
they unsubscribe and they're

778
00:43:47,280 --> 00:43:49,760
more likely to get fed that
content.

779
00:43:49,760 --> 00:43:52,240
And I don't know about you, but
I think I'd be happy knowing

780
00:43:52,240 --> 00:43:55,800
that at that at least my content
was going to get pushed to

781
00:43:55,800 --> 00:43:57,720
those.
Now, I know it's not getting

782
00:43:57,720 --> 00:44:00,640
pushed to every single one, but
getting pushed to an audience of

783
00:44:00,640 --> 00:44:04,800
100,000 or more people that I
know subscribe to my content for

784
00:44:04,800 --> 00:44:07,320
a reason, right?
They didn't have to press

785
00:44:07,320 --> 00:44:09,440
subscribe.
They're not the Ralph isn't

786
00:44:09,440 --> 00:44:12,600
paying for them to hit the
subscribe button, right?

787
00:44:12,600 --> 00:44:15,760
That's up to them to do.
It's not, it's not a bot, it's

788
00:44:15,760 --> 00:44:19,200
not fake.
So there is some value to that.

789
00:44:19,200 --> 00:44:22,920
But yes, I mean, this is, these
are the things I think that to

790
00:44:22,920 --> 00:44:27,360
me, there's a healthy balance.
I think you want to invest if

791
00:44:27,360 --> 00:44:30,120
you want to grow anyway, if this
is your mission to grow your

792
00:44:30,120 --> 00:44:34,000
show, I think investing in some
advertising and doing the

793
00:44:34,000 --> 00:44:37,480
organic reach, I think those
things combined is the best

794
00:44:37,840 --> 00:44:41,760
recipe to growing as quickly as
possible, right?

795
00:44:41,760 --> 00:44:43,120
But there are other factors too,
right?

796
00:44:43,120 --> 00:44:46,880
You got to have good content.
If the content sucks, yeah, you

797
00:44:46,880 --> 00:44:50,160
might get some views, but I
don't think people are going to

798
00:44:50,160 --> 00:44:53,240
subscribe as quickly, and if
they do, they may unsubscribe

799
00:44:53,240 --> 00:44:56,920
just as quickly once they see
that this isn't really the kind

800
00:44:56,920 --> 00:44:59,880
of content they want to consume.
And Mark, I think you just

801
00:44:59,880 --> 00:45:02,760
nailed something we got to, we
got to take a minute and talk

802
00:45:02,760 --> 00:45:07,640
about intentionality with your
content and putting some skin in

803
00:45:07,640 --> 00:45:09,000
the game, putting some money out
there.

804
00:45:09,000 --> 00:45:12,120
Listen, it's not going to just
organically happen for most

805
00:45:12,120 --> 00:45:14,520
people.
I get so frustrated when I hear

806
00:45:14,520 --> 00:45:16,960
people say we'll just keep on
putting content out there, keep

807
00:45:16,960 --> 00:45:19,000
on doing it, keep coming to
delivering it.

808
00:45:19,000 --> 00:45:20,640
It doesn't work.
I'm sorry.

809
00:45:20,920 --> 00:45:23,000
Maybe that's not a nice thing or
a polite thing to say.

810
00:45:23,160 --> 00:45:26,520
It does not work.
You've got to invest now.

811
00:45:26,520 --> 00:45:29,640
Investing doesn't mean money.
You could go onto LinkedIn every

812
00:45:29,640 --> 00:45:32,520
day and friend 10 people.
I've done the same thing on

813
00:45:32,520 --> 00:45:33,840
LinkedIn.
I what I call guerrilla

814
00:45:33,840 --> 00:45:37,080
marketing on LinkedIn.
I go out and I pick 10 people

815
00:45:37,080 --> 00:45:39,960
every day that I'm going to go
introduce myself to here.

816
00:45:40,040 --> 00:45:42,080
Hey, here's who I am, here's
what I do.

817
00:45:42,200 --> 00:45:45,240
I'd love to get to know you.
In the last 30 days, I've grown

818
00:45:45,240 --> 00:45:49,560
my LinkedIn connections by about
1000 people by doing that on an

819
00:45:49,600 --> 00:45:51,880
everyday basis.
I go out there, I take a genuine

820
00:45:51,880 --> 00:45:55,000
interest in another person.
I am getting on shows.

821
00:45:55,000 --> 00:45:58,560
I'm talking to people that I had
no business talking to because

822
00:45:58,560 --> 00:46:01,040
I'm going out there.
I'm looking at their content,

823
00:46:01,160 --> 00:46:03,560
I'm interacting with them.
I'm sure, hey, how are you

824
00:46:03,560 --> 00:46:05,520
today?
They don't know me from Adam.

825
00:46:05,520 --> 00:46:09,960
I'm some accountant from
Middletown, DE and now I'm in,

826
00:46:10,480 --> 00:46:12,960
I'm in front of people who are
podcast Hall of Farmers.

827
00:46:13,120 --> 00:46:15,840
I'm in front of people who are
doing weekly shows that have

828
00:46:15,840 --> 00:46:19,920
audiences 10 times my size just
because I'm out there engaging

829
00:46:19,920 --> 00:46:21,960
with them.
So you don't have to spend money

830
00:46:21,960 --> 00:46:23,840
to do that.
Now, I'm a bit of of an

831
00:46:23,840 --> 00:46:26,000
extrovert, so for me it's pretty
easy.

832
00:46:26,240 --> 00:46:28,760
But just go out there and take
an interest in one person a day.

833
00:46:28,760 --> 00:46:30,720
Just go say, look, I'm going to
go introduce myself.

834
00:46:30,920 --> 00:46:33,000
I did this at Empower Podcasting
too.

835
00:46:33,520 --> 00:46:36,600
I wanted to get to know people.
So I went over and I said, hi,

836
00:46:36,600 --> 00:46:37,560
Mark.
I'm Ralph.

837
00:46:37,720 --> 00:46:38,840
I think you're Mark Ronik,
right?

838
00:46:38,840 --> 00:46:39,840
He goes, Oh yeah, I'm Mark
Ronik.

839
00:46:40,360 --> 00:46:42,200
Well, look at the relationship
that started there.

840
00:46:42,920 --> 00:46:46,680
I know all of you great people
because of that, just walking up

841
00:46:46,680 --> 00:46:48,400
and introducing myself to
someone.

842
00:46:48,400 --> 00:46:50,920
So you can do that in your local
community.

843
00:46:51,000 --> 00:46:53,760
You can go to a coffee shop,
introduce yourself to other

844
00:46:53,760 --> 00:46:55,840
people.
It doesn't have to be this big

845
00:46:55,840 --> 00:47:00,320
global grand scheme of things
one-on-one, because what will

846
00:47:00,320 --> 00:47:04,120
grow your show is or like you
said, Mark organic people

847
00:47:04,120 --> 00:47:07,320
talking about it.
So have that five word phrase we

848
00:47:07,320 --> 00:47:11,000
talked about last week so you
can explain what you do like go

849
00:47:11,000 --> 00:47:14,960
out there and and and just find
people to talk to that that will

850
00:47:14,960 --> 00:47:17,640
grow it more than any amount of
money that you can spend.

851
00:47:18,440 --> 00:47:21,200
Thank you, Ralph.
And Bez in the chat says Ralph

852
00:47:21,200 --> 00:47:23,640
is doing the hard work nobody
wants to do.

853
00:47:23,640 --> 00:47:27,600
Respect works well in LinkedIn
and in life.

854
00:47:27,640 --> 00:47:29,640
And yes, I'm with you there,
Bez.

855
00:47:29,640 --> 00:47:33,920
I'm with you there, Ralph.
I mean, going even to this happy

856
00:47:33,920 --> 00:47:38,880
hour that I put together last
week, I ended up getting 56 new

857
00:47:38,880 --> 00:47:41,040
listeners out of it.
And you may say, well, that's

858
00:47:41,040 --> 00:47:44,240
OK, 56 new listeners.
But you know what, I don't, I

859
00:47:44,240 --> 00:47:47,000
have no idea what's going to
happen with that.

860
00:47:47,000 --> 00:47:50,040
Those people could start sharing
it with their content creator

861
00:47:50,040 --> 00:47:51,880
friends.
And before I know it, we've

862
00:47:51,880 --> 00:47:55,400
tripled, quadrupled the amount
of those listeners that I

863
00:47:55,400 --> 00:47:58,640
started with last week with five
or six of them, right?

864
00:47:58,640 --> 00:48:01,600
So it can go a long way.
And I happen to know one of

865
00:48:01,600 --> 00:48:06,040
those people that followed this
show, She has a son that's a

866
00:48:06,040 --> 00:48:10,440
huge TikTok star.
He's got 20 million followers,

867
00:48:10,800 --> 00:48:12,960
right?
It all, all that needs to happen

868
00:48:12,960 --> 00:48:15,760
is 1 conversation she has with
that person.

869
00:48:16,000 --> 00:48:19,000
He ends up listening to the
show, sharing the show and who

870
00:48:19,000 --> 00:48:22,400
knows what happens, right?
You just never know what comes

871
00:48:22,400 --> 00:48:26,040
from making one individual
connection.

872
00:48:26,640 --> 00:48:29,440
So thank you for for pointing
that out, Ralph as well.

873
00:48:29,440 --> 00:48:31,320
And thank you, Bez, for sharing
that.

874
00:48:31,880 --> 00:48:35,440
Simbaza, I invited you on the
stage because you had shared

875
00:48:35,440 --> 00:48:39,480
something about, I guess some of
this conversation has inspired

876
00:48:39,480 --> 00:48:43,040
you to try something different
with your content.

877
00:48:43,280 --> 00:48:45,280
And I was curious if you would
share a little bit of what you

878
00:48:45,280 --> 00:48:46,960
were sharing in the chat?
Oh, yeah.

879
00:48:46,960 --> 00:48:49,360
Hey, everyone.
Hope you're all doing OK.

880
00:48:50,920 --> 00:48:52,640
I had noticed the reason why I
was doing.

881
00:48:53,120 --> 00:48:57,840
I had noticed that there was a
Kenyan YouTube who would always

882
00:48:57,840 --> 00:49:01,600
sell his book on his podcast
conversations.

883
00:49:01,600 --> 00:49:05,120
And he would put like a one
minute clip and tell people,

884
00:49:05,120 --> 00:49:07,560
hey, buy my book.
And he kept on going on and on

885
00:49:07,560 --> 00:49:10,000
and on about it.
And I thought of that as an

886
00:49:10,000 --> 00:49:11,800
idea.
And when you guys talked about

887
00:49:11,800 --> 00:49:15,920
it, I was like, yeah, so I've
explored it and I've created

888
00:49:15,920 --> 00:49:20,720
some content for subscribing to
my podcast, which I'm intending

889
00:49:20,720 --> 00:49:23,920
to put in some videos when I
start a new season towards the

890
00:49:23,920 --> 00:49:26,920
end of the year.
And maybe after that, I can come

891
00:49:26,920 --> 00:49:30,640
back and tell you how it's gone.
One more thing I like about

892
00:49:30,640 --> 00:49:33,600
Ralph, what he says, being
intentional and walking up to

893
00:49:33,600 --> 00:49:36,360
people.
Not all of us are very like

894
00:49:36,360 --> 00:49:39,960
connectors or extroverts.
But yeah, trying to meet one

895
00:49:39,960 --> 00:49:43,000
person a day and introduce
yourself and ask them and say,

896
00:49:43,000 --> 00:49:45,920
hey, I got a YouTube channel or
I got something going on and

897
00:49:45,920 --> 00:49:48,840
this is what I am.
And they follow your podcast.

898
00:49:49,400 --> 00:49:52,920
And what is interesting is I
have used that model and because

899
00:49:52,920 --> 00:49:55,840
I'm trying to promote my YouTube
channel and it's kind of work

900
00:49:55,840 --> 00:49:58,920
because I meet somebody and you
have that one-on-one connection

901
00:49:58,920 --> 00:50:01,600
and they feel like they know
you're not random where they

902
00:50:01,600 --> 00:50:06,240
just have found you out online.
But it's a connection that I

903
00:50:06,360 --> 00:50:08,920
I've seen you, I've talked to
you and you introduced me to

904
00:50:08,920 --> 00:50:11,960
your podcast.
So those are the things I wanted

905
00:50:11,960 --> 00:50:14,160
to contribute today.
And thank you so much for

906
00:50:14,160 --> 00:50:15,680
allowing me to speak.
Yeah.

907
00:50:15,680 --> 00:50:18,400
Thank you, Simbaza.
Thanks for being a part of this.

908
00:50:18,520 --> 00:50:20,680
Appreciate it.
Yeah, I'm curious.

909
00:50:20,680 --> 00:50:24,400
So come back and share more when
you can about that strategy.

910
00:50:24,600 --> 00:50:28,080
I think it's always important
for us to do that, to promote

911
00:50:28,080 --> 00:50:31,000
our own products and services on
our podcast.

912
00:50:31,000 --> 00:50:34,080
It's the best way to monetize in
my opinion.

913
00:50:34,840 --> 00:50:37,040
Definitely will thank you.
Yeah, thank you.

914
00:50:37,120 --> 00:50:38,640
All right, Alex, I think you had
something.

915
00:50:38,640 --> 00:50:39,960
Welcome.
We have.

916
00:50:39,960 --> 00:50:42,080
We didn't officially introduce
you because he came a little

917
00:50:42,080 --> 00:50:43,280
later.
So good morning to you.

918
00:50:43,280 --> 00:50:46,600
And what did you want to add?
I just wanted to kind of, I was

919
00:50:46,600 --> 00:50:50,080
listening to everybody with what
you're saying and, and at the

920
00:50:50,080 --> 00:50:52,240
bottom line is you have to
create your own luck.

921
00:50:52,880 --> 00:50:56,640
And Ralph, Ralph has taken a
real networking business

922
00:50:56,640 --> 00:50:59,400
approach to his podcast, which
is great.

923
00:50:59,760 --> 00:51:01,800
And I think that's one of the
best strategies.

924
00:51:02,200 --> 00:51:05,040
You know, nobody's going to,
nobody's just going to want to

925
00:51:05,040 --> 00:51:06,880
listen to your podcast.
They're not just going to find

926
00:51:06,880 --> 00:51:07,880
you.
They're not going to sometimes

927
00:51:07,880 --> 00:51:11,080
trip over your podcast or your
YouTube channel or whatever it

928
00:51:11,080 --> 00:51:13,760
is.
You have to get out there and,

929
00:51:14,520 --> 00:51:16,040
and shake the hands and kiss the
babies.

930
00:51:16,280 --> 00:51:20,680
And I know it's kind of been
regurgitated a lot, but there's

931
00:51:20,680 --> 00:51:23,360
a lot to be said for that.
I mean, I know we don't use

932
00:51:23,360 --> 00:51:25,720
business cards like we used to,
but every single one of those

933
00:51:25,720 --> 00:51:29,120
business cards is $1000.
That's the way I look at it in

934
00:51:29,120 --> 00:51:31,240
my business.
Well, every business card could

935
00:51:31,240 --> 00:51:36,960
be 1000 listeners or whatever.
So just don't get discouraged

936
00:51:36,960 --> 00:51:39,600
because it's very discouraging,
especially when you're a new

937
00:51:39,600 --> 00:51:43,800
podcaster and you get like 12
downloads and 10 of them are

938
00:51:43,800 --> 00:51:46,920
like your friends.
It does actually grow.

939
00:51:47,000 --> 00:51:49,000
And a perfect example is what
Sid's doing.

940
00:51:49,000 --> 00:51:52,000
I mean, he started out and now
he's got something that it's

941
00:51:52,000 --> 00:51:54,840
really amazing.
And you know, there's a lot of

942
00:51:54,840 --> 00:51:58,920
podcasts out there that do that,
but I just was, I see Sid's icon

943
00:51:58,920 --> 00:52:00,400
there.
So I know we got to go, but

944
00:52:00,400 --> 00:52:01,480
that's.
All thank you, Alex.

945
00:52:01,480 --> 00:52:04,800
I appreciate that I and you
know, I think somebody who does

946
00:52:04,800 --> 00:52:08,760
it really well in the podcast
space is Alex Sanfilippo.

947
00:52:09,360 --> 00:52:13,960
He is all about face to face,
meeting as many individuals and

948
00:52:13,960 --> 00:52:16,680
connecting with as many
individuals as possible.

949
00:52:16,880 --> 00:52:21,040
Yes, his service pod match is
awesome and a lot of podcasters

950
00:52:21,040 --> 00:52:25,800
use it, but they found it in my
opinion because of Alex.

951
00:52:25,800 --> 00:52:30,080
Because he spent the time
meeting individual podcasters,

952
00:52:30,080 --> 00:52:33,840
going to conventions, taking
time to sit and actually talk to

953
00:52:33,840 --> 00:52:38,480
them and get to know them and
offer any guidance if if he's

954
00:52:39,240 --> 00:52:42,080
able to do so.
So I, I think that there's a lot

955
00:52:42,080 --> 00:52:44,760
we can learn from people like
Alex, people like Ralph.

956
00:52:45,080 --> 00:52:49,000
And it's a reminder to me every
time I do these happy hours like

957
00:52:49,000 --> 00:52:52,720
I did last week, it's a reminder
to me just how powerful they can

958
00:52:52,720 --> 00:52:55,880
really be.
And I'm trying to encourage

959
00:52:55,880 --> 00:52:57,800
myself to do more of that now
too.

960
00:52:58,080 --> 00:52:59,320
Ralph, you wanted to add
something?

961
00:52:59,760 --> 00:53:02,720
Yeah, I want to add two things
#1 go by the book by Dale

962
00:53:02,720 --> 00:53:05,920
Carnegie, How to Win Friends and
Influence People, and read it

963
00:53:05,920 --> 00:53:09,400
from cover to cover and then
read it again because that will

964
00:53:09,400 --> 00:53:11,480
impact your ability.
I'll give you here's a

965
00:53:11,480 --> 00:53:13,320
superpower that I do.
I like to eat out.

966
00:53:13,320 --> 00:53:14,520
My wife and I like to eat out a
lot.

967
00:53:15,200 --> 00:53:19,240
I always engage with the waiter
or waitress and I say, how is

968
00:53:19,240 --> 00:53:21,400
your day going?
And they'll say, oh, I'm really

969
00:53:21,400 --> 00:53:23,800
struggling, such as this.
I said, oh, I imagine that's a

970
00:53:23,800 --> 00:53:26,800
challenge.
I-9 times out of 10 can parlay

971
00:53:26,800 --> 00:53:28,720
that into talking about one of
my shows.

972
00:53:29,080 --> 00:53:31,200
And I say, you know, I talk
about that issue on my show all

973
00:53:31,200 --> 00:53:34,360
the time.
Tax on tips or how to deal with

974
00:53:34,480 --> 00:53:37,880
fluctuating income, whatever
you're talking about on your

975
00:53:37,880 --> 00:53:42,080
show, think about the pain
points of people that you run

976
00:53:42,080 --> 00:53:45,640
into every day in your life and
how you can help them.

977
00:53:46,280 --> 00:53:48,760
Don't think about it from how
much money can I make?

978
00:53:48,840 --> 00:53:52,880
How much just serve them.
Just figure out a way to serve

979
00:53:52,880 --> 00:53:54,080
them.
And when you start to serve

980
00:53:54,080 --> 00:53:56,880
people, this is what Alex
Sanfilippo does so well.

981
00:53:57,000 --> 00:54:01,040
He serves people.
If you can serve people, you

982
00:54:01,040 --> 00:54:04,160
will grow your influence.
When you grow your influence,

983
00:54:04,280 --> 00:54:07,720
you will grow your audience.
That's what it all comes down

984
00:54:07,720 --> 00:54:09,280
to.
But, and thank you, Bez.

985
00:54:09,280 --> 00:54:12,440
I just want to say, yeah, you
got to put the hard work in.

986
00:54:12,720 --> 00:54:14,000
That's what we're talking about
here.

987
00:54:14,280 --> 00:54:18,120
Day in, day out, intentional
strategy to serve people.

988
00:54:18,440 --> 00:54:20,400
And when you do that, it pays
off.

989
00:54:20,400 --> 00:54:22,840
But it's hard work.
Don't anybody lie to you.

990
00:54:22,840 --> 00:54:25,200
This is not easy.
This is why there's so many

991
00:54:25,200 --> 00:54:28,400
people that fade out of
podcasting because frankly, they

992
00:54:28,400 --> 00:54:29,760
don't want to put in the hard
work.

993
00:54:30,080 --> 00:54:33,360
You got to put in the hard work.
Be intentional and look for ways

994
00:54:33,360 --> 00:54:35,120
to serve people every single
day.

995
00:54:35,600 --> 00:54:37,120
Yeah.
And I think taking that a step

996
00:54:37,120 --> 00:54:39,800
further, I think the reason why
a lot of people fade out is

997
00:54:39,800 --> 00:54:43,040
because they they get into
podcasting thinking it's going

998
00:54:43,040 --> 00:54:45,560
to be the quick fix.
It's going to be the magic pill,

999
00:54:45,560 --> 00:54:48,600
the the answer to all their
financial problems.

1000
00:54:48,960 --> 00:54:51,640
And then when they find out they
actually have to put the work in

1001
00:54:51,640 --> 00:54:54,960
to get there, that's when they
start to fade out.

1002
00:54:55,040 --> 00:54:58,160
And yeah, the networking aspect
is an area that I think is

1003
00:54:58,160 --> 00:55:01,240
neglected in this industry.
It's not talked about enough

1004
00:55:01,440 --> 00:55:04,320
because everybody's always
looking for what's the fastest

1005
00:55:04,320 --> 00:55:06,960
way, what's the best way I can
do this the fastest.

1006
00:55:07,360 --> 00:55:08,880
Yeah.
And it just doesn't work that

1007
00:55:08,880 --> 00:55:11,360
way.
Sure, you want to set yourself

1008
00:55:11,360 --> 00:55:15,040
up for success and make sure
that you are on all the

1009
00:55:15,040 --> 00:55:17,880
platforms, you're sharing the
clips, you're doing all the

1010
00:55:17,880 --> 00:55:19,840
things.
But I think the networking piece

1011
00:55:19,840 --> 00:55:25,280
is the one that's probably most
neglected as far as growing a

1012
00:55:25,280 --> 00:55:27,600
podcast goes.
OK, thank you all.

1013
00:55:27,600 --> 00:55:30,240
It looks like we can't get to
any more questions today.

1014
00:55:30,240 --> 00:55:33,720
Maybe that will spill over it
later this week, maybe for

1015
00:55:33,720 --> 00:55:37,040
Thursday since we're not doing
the evaluation episode this

1016
00:55:37,040 --> 00:55:39,440
Thursday, but that will come
back soon.

1017
00:55:39,760 --> 00:55:42,280
But tomorrow, we're doing
podcast news and comments.

1018
00:55:42,280 --> 00:55:44,480
So we were going to go through
all the headlines around the

1019
00:55:44,480 --> 00:55:47,520
world of podcasting that's
occurred over this past week,

1020
00:55:48,160 --> 00:55:50,560
and we'll talk about them and
talk about how we think that

1021
00:55:50,560 --> 00:55:53,600
these can affect you as a
content creator.

1022
00:55:53,600 --> 00:55:57,160
So join us tomorrow live at 7:00
AM Eastern, or you can pick up

1023
00:55:57,160 --> 00:56:00,320
the podcast a few hours later.
To get that information, go to

1024
00:56:00,320 --> 00:56:05,040
podcastingmorningchat.com/join
us until tomorrow.

1025
00:56:05,440 --> 00:56:07,840
Make it a great day, everybody.
Take care.