485. Is Promoting Your Podcast on YouTube Actually Worth It?

0:04 Good morning podcasting Morning Chat. Today is Tuesday, March 31st, 2026, and today we're answering your questions on beating podcast paralysis, whether YouTube promotion is really worth your time, and how to batch record your show without the overwhelm taking over. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're catching us via podcast, YouTube, LinkedIn, etcetera, please share this with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here.

0:51 The Podcasting Morning Chat is powered by Ironic Media, helping podcasters launch, Polish and grow great shows, and by Content Creators Accountant, helping creators build real business behind their content. Good morning again podcasting Morning Chat. Thank you so much for being here. I am your host Mark Ronic and currently on stage with me my Co hosts Dr. Fey, Ralph Estep, Sid Meadows, Nick Naulback, BC Babbles and also from the audience Nikki AKA Tide has joined us as well.

1:40 As per usual, welcome to all of you and a shout out to the first members of our clubhouse audience, Mike, Tim and Rocky. Thank you for being here. Appreciate you. And today, yeah, we are diving into the mailbag. I teased a few of the questions that we're going to attempt to get to. We have a handful, so we'll see how many that we get through today. And 1st, a couple of housekeeping notes. Well, first, I want to say thank you to Jonathan. Thank you to Ralph. I know Jonathan's not here right now, but thank you to you guys for leading the charge. And a shout out to Dominic Lawson for joining us yesterday. We don't get to see him nearly as much as we'd like, and it was awesome that he was able to be there, especially yesterday when I couldn't be there. Somebody who really knows a lot about sound design, and I know that's what you guys got into, among other things yesterday during our Obsession Worthy podcast episode. So thank.

2:35 You Mark, I want to throw something out there real quick. If you didn't see the cover art from yesterday's show, you've got to check that out because I never expected to see myself as a Hamilton character and it it was fantastic. So go check that out podcasting morning chat.com and you can check it out. It's something you've got to see. Yeah, actually podcasting morning chat.com slash 484, that's the episode number, and that'll take you right to that page if you want to see that. Yeah, that hit me at some point, probably about 24 hours before the show. I thought, what should we do for the cover art? And that's what came to mind. So I worked with ChatGPT and that's what we came up with.

3:17 Yes, Dominic, Jonathan and Ralph on the Hamilton stage dressed as the characters from Hamilton. Yeah, go check that out also. I just said it. That was episode 484. Today is episode 485. We we are only 15 episodes away from 500 and I feel like we should do something for our 500th show. So we are going to talk about that. We actually have a team meeting today at 12:00 PM Eastern with the cast and crew to talk about content and planning out our content for the next. We'll see however long we can come up with. At least a month would be great, but we'll also talk about that. In addition, I'm sure we will talk a little bit today, although I don't want it to be take up too much of that conversation at 12:00. But I do want to share that I have been thinking a lot about changing the name of this show, which I know I paused there on purpose because I know to some people, change in general makes you skip a beat, makes you gasp.

4:20 For some people, I remember that it doesn't happen as much, although it doesn't change as much these days. I remember in the earlier days of Facebook, whenever they had a big change, their layout changed, new features, got rid of other features. People would go crazy. You'd see on Facebook for like a week or two, people going nuts about change. And it's no different in the world of podcasting. I've learned this over the 20 plus years I've been doing it. But podcasting morning chat to me makes it feel a little too simple. I don't know how else to explain it right. It it just makes it, I don't know. I can't, I can't really put my finger on it. And more importantly, as I always share with you guys, it's been my pretty much lifelong dream to be a part of a morning show or to have my own morning show.

5:11 And I got that dream. It's come to fruition because of what we do here every morning. So I'm thinking about going from podcasting morning chat to podcasting morning show. I don't want to change the logo. I love it because it looks like a a morning show logo that you'd see here, at least here in the States. And I feel like it's simple enough of a change, but it gives it a little. It feels like it's grown up more when we change it from chat to show. So I'm curious what people think about that tide. I'm going to you first as one of our regular listeners and contributors here in the morning. What do you think?

5:52 Sure, Thank you. Yes, I at first when you said you were going to change the name, I thought it was going to be something pretty drastic and the total yeah, something very different than what you already have. But I do I really like the podcast in morning show. I feel like it elevates it a little bit more, but level of sophistication to what you do over the word chat. Chat to me sounds a little bit casual and what you guys do and how this show runs is very, very professional and I would definitely not classify it as casual. So I really like the word. Awesome. I'm glad to hear that. And yes, I it's not a dramatic change and I do, yeah, I, I agree with you fully. And yes, DRI have noticed that that would mean we go from PMC to PMS and it's one of the main reasons why I haven't made the change or at least talked about the change sooner because it's the only frustrating part about it for me and I'm not sure what to do about that. Yes, BC go ahead.

6:51 I will say search wise if you put in podcasting morning show now on Google podcasting morning chats the only thing that pops up. So it fits pretty well for a maneuver. Oh, that's a good thing to know. Yeah, thank you for checking on that BC And yeah, you know what I was thinking about this from my happy hour that I did last week. Surprisingly, when you tell somebody podcasting morning chat it I have learned that it's harder for them to remember because it's not as it doesn't it's not as much of A free flow out of your mouth and it it's something you have to think about for a second. But if I say I do a morning show for podcasters, and it's called podcasting morning show, I feel like that's going to be a lot easier for people to remember, so.

7:35 Mark, I also think it addresses the issue of being on multiple platforms because I think that with the word chat, I think it almost goes to the clubhouse only, whereas the show goes to the live, goes to the repurposed and all that sort of thing. So I really like that. I'm kind of on the same page with Dr. The initials are something we may have to cross, but again, there's initials for everything, so we can't really lose sleep over that. Yeah, agreed. And actually, Nick, you made a good point in the chat. Will you share here? Yeah, I said, and it might be a a memorable thing if you say, Oh yeah, go check out PMS on Spotify. It might cause a double tank and be like, wait, what? Like, oh, the podcast seems true. That's true.

8:19 That's true. That would help people remember it. I think. You can't deny that, Sid. Why the I roll? Oh, I'm just laughing at Nick. It might be memorable if you say yeah. Every morning I get up and go to PMS. Every morning I have PMS with my friends. Oh my gosh, it just can go so many ways. Yeah, it can. It could be MPs morning podcasting show. Yeah, but then. I got to change no it. Doesn't it doesn't, it doesn't. And then I got to change the whole thing around. I I can't do that. We might, like Ralph said, just have to roll with PMS. Yes, Dr., Go ahead. That's what I was going to say. Never mind.

9:01 OK. Never mind, I forgot what I was going to say, all right? I'm sorry. All right, No problem. So, Mark? Mark, we could also say that we have your cure for PMS. Oh, God. All right, all right. Well, yeah, I think that we're just going to have to roll with the fact that PMS is a thing. I remember. OK, go ahead. OK, so the word chat and Matthew could speak to this the word chat in the UK and in I think maybe in Australia as well means it's that is a common because you heard hear the word chat show all the time. So Matthew, what how would this change be like? Would would this be a huge change for people in England, in Britain, in UK?

9:54 I, I honestly don't know what you're trying to drive at with the cultural difference in the word chat there. I mean, I think, I think I hear. Chat show all the time in ukii. Yeah, I'd say chat show as a combination of words would definitely be a thing. But I think America also might I say was once a British colony as well, I think adopted it and just kind of marketed it better instead. So what a chat show in the UK might be is a talk show. Yeah, that's the one. So I, I, I think it's just different, I think, I think chat is one of those words that you might try to be drilling too hard into the nuance of as a difference. And you have to remember as well, the United States has a very pretty global influence on the rest of the world. If you've got people in rural Africa quoting from friends even though they don't fully understand English. We were on a break.

10:52 Yeah. Pivot. Yeah, Pivot. Exactly. Yeah. All right, Thank you, Matt. And and yes, Nick puts in the chat here a tagline with this whole PMS discussion. Sync up with PMS. Oh, God. All right, we have more to come on that, but I'm glad that it's somewhat well received. I will give BC the last word and then we can dig into the mailbag. Go ahead. Yeah, I was also going to say, Simply put it, it's pretty much SEO gold. You know, a lot of times morning shows try to find really fun, whimsical or creative titles to grab the attention, but you know, you're going straight up podcasting morning show.

11:33 You know, we we can't get more simpler when it comes to what people will search for the inquiries on, on search engines. It's like it's the perfect move. Yeah, and again, thank you BC and again, if I'm going around telling people about my show, podcasting morning show, I do a morning show. It's just it's something I think that will really stick in people's head. They'll remember it even more, even though it's as simple as changing chat to show. But all right, more to come on that. And also an update, by the way, shifting gears, the evaluation episodes are still a thing, but they're not going to be a thing this week because we are waiting for new evaluations. And I, I take responsibility on the lack of that we have not received because I don't think I've been promoting it enough.

12:21 And I don't even mean just on this show. I think I need to do a better job of that on social media. Every time I've made a little bit of a push on social media, we get at least a couple of applications for the evaluation show. So if you want your podcast evaluated by fellow podcasters, people have been doing this a while and certainly talk about podcasting every single day. We're happy to give you honest, constructive criticism and positive feedback. We're not here to bash you and your show, but we are here to give you advice and direction on what we have felt has worked for us. And if you in, maybe it's something that you could be implementing to step up your podcast game.

13:04 So if you're interested in that, you just go to podcastingmorningchat.com/eval EVAL and we will go ahead and review that and let you know if that's going to be in one of our upcoming Thursday podcast evaluations. But not this Thursday because at this point I'm not giving the team enough time to dig into your episode. So you go ahead and do that so that we can review your stuff and then we'll let you know if it's time when we will do your podcast evaluation. OK, let's dive into the mail bag. So as I like to do, I'd like to reach into this physical bag, Wink, wink, physical bag here of mail. Let me pull this out here.

13:49 So much mail. All right, this comes from Joe S S as in Sam recording my second full episode today. I'm autistic and ADHD. I'm struggling to get past the avoidance. Do any of you have sort of routines or steps you take to make a start? Now clearly if you've been listening to the show, you know, I'm pretty open about the fact that I have a DHDI. Was diagnosed with it in my early 30s. And so I certainly have some answers to this. And I want to say that for those of you who don't have ADHDI still think there's a lot that people like myself, like Joe, can learn from you as far as if you have routines, if you have certain ways of getting started, getting yourself to go ahead and hit record. Because look, we have these conversations all the time. They're people, whether you have ADHD, autism or not, a lot of people get a little frozen when it comes to hitting that record button and recording those episodes. Even seasoned podcasters continue to have that problem. So I'd love for any of you to contribute to this as well, but I'm going to go to Ralph first before I start sharing what some of the things I've done to help me get past that. But go ahead, Ralph.

15:12 Yeah, and this was a struggle for me. Like the hardest part for me was that first 30 seconds was what was I going to say when I first started and what I did to overcome this. I started scripting out the 1st 30 seconds. That was what worked for me. I had to spend so much time. Now I've focused mine on a hook because I really believe there's magic in those hooks and that's what I've really done and it's really helped me. The other thing that I've had to endure is I've had to go through some some soul searching of me being a reactor. And what I mean by that is there are there are people who are initiators and there are people who are reactors. And a coach said to me, he said, Ralph, you're an excellent reactor. So the other thing that I've done in my Daily Show is I always have a listener question that I'm going to answer because I know within my own psychological makeup, I'm a reactor.

16:05 So throw something at me and I can react. But starting off is difficult and and that's when things is. So I would encourage, it's Joe, correct? I would encourage Joe to understand that maybe you script out that first 30 seconds if you're a reactor type person, put a question out there for yourself. One of the ways that I started doing this myself was I just, I put in front of me a question. I had no script other than the question and I read the question and I went from there. So I hope that's helpful, but that's what's worked for me. I like that, Ralph. There's something similar for me too. I think that whatever those first 30 seconds are to you as a podcaster, I think getting yourself to just commit to those 30 seconds goes a long way.

16:50 So that I do that and I've done that. I should say I'll, I'll give myself one tiny first step like opening the app that I'm recording on or pressing record on my Rd. caster, put on the headphones and just record like a 32nd test, right? Because once again, for people like us with ADHD, just getting the momentum started in some way that doesn't feel like a lot, that doesn't feel too heavy, can really push you forward. When I do that first 30 seconds, I'm in that momentum, I all of a sudden now I'm feeling like, OK, I can do this right? And then I can record the next 30 seconds. And then before I know it, I've recorded the first 5-10 minutes. So I think getting started by just make creating a small chunk, a small little step can really take you a long way. Now Nick and Matt want to chime in as well. Go ahead, Nick.

17:50 So one thing that really helped me is having a space, and I know this is impossible for everybody, so if it worked out for you, I think this will be really helpful. But having a space where everything can be set up, like if you're going to do camera, you have a space that the camera is set up and basically all you have to do is turn on and get ready to go, put the mic on and you're ready. Something that really I struggle with really early on was I didn't have that space. So every time I would go to record, I'd have to get the camera out, I'd have to connect everything, I'd have to get the mic going. And throughout that entire process of getting all that stuff connected, I would be psyching myself out and talking myself out of it. And by the time I'd get set up, I'd be like, let's pack it up and put it away.

18:38 So if you can have everything set up where you just sit down and you're ready to go, you don't really have to think about it. That has helped me a lot. Yeah, Thank you for saying that, Nick. I forgot about that. And that's such a good point. I forgot about that because now for the past few years I've had a dedicated setup. At least the past 5-6 years now I've had that dedicated setup. So I've forgotten that. But I remember when I used to do the Mark and Lowell show, a lot of times I, it was just like you said. I mean, I literally, I did it in a spare bedroom. I had a card table that I would have to unfold and put in the center of the room. I'd have to pull out all my equipment, set it all up on that card table, plug everything in, get then run some tests. And it felt really heavy.

19:24 It felt like a lot. And I remember I would dread having to to do that every week, right. So, yeah, if you, if that's something that you're privileged to have, is that a dedicated space, by all means take advantage of that so that more or less it's just the Press of a button or maybe a couple of buttons and then you can just go to it. Go ahead. I. Was just going to say, even if you don't have like a, a dedicated room or something like that, that you can have all this set up on, like think about how you can reduce the friction as much as possible. Like when I didn't have the actual room that I can focus on, I started like making sure that my camera, because I really only used the camera for recording. I would make sure that it's set up on a tripod where all I had to do is literally place it on the table and be ready to go. Like there are little things that you can do with the gear that you have that make that getting everything out and setting it up, like giving that less friction. Because yeah, once once you have to start doing all the little intricate, like putting it on the tripod and twisting the little thing to get it to lock in and then putting your mic all together, like doing all that stuff, like the least amount of steps you can take is going to make a huge difference. Yeah, I totally agree.

20:40 Thank you for bringing that one up, Nick. All right, I did realize thanks to Matt that I didn't mention BC wanted to chime in as well. So I'm going to go to BC and then Matt, go ahead BC. Yeah, I would say Joe Wright, yes, his name, Yeah, I would say, remember that podcasting is not a place where you have to perform. I've, I think I mentioned before with my broadcasting background going into podcasting, it took me a long time to realize that I'm no longer on this 32nd promo skit where I have to bring high energy sounds, super crisp and super pro and super whatever. It took me a long time to realize that I had that.

21:22 This is my space. This is your show. Relax, let it happen. And so one of the things that I would employ to help me out, whether or not it was a solo episode or if I even had a guest, I would hit the record button without actually intending to start in that moment. Because a lot of times hitting the record button subconsciously flips the switches to tell us, oh, time to perform. We have to let that go. So a lot of times I will hit record and still just kind of shoot, but it's it's to kind of re acclimate yourself to again, this is your space. You're not on a timer. You don't have to keep a certain pace. This is your room to facilitate your conversation.

22:05 So doing that early on so I can kind of forget that we're recording and allow the conversation to happen more naturally. I found it was a really great tool to let me let go of that pre established notion of what podcasting quote UN quote is supposed to sound like. Thank you, BC appreciate you. I'm going to keep it moving. Matt, you wanted to chime in as well. Go for it. Thanks Mark. This is this is actually a subject very close to my heart. The last couple of years I've been researching this quite a bit as someone who used to have a nine to five in Australia and then moving to Ireland, working for myself, motivating to come to the table at any point to do anything.

22:46 It's sometimes the hardest thing in the world. Also hardest thing is knowing when to stop. But what I've been researching and discovered a lot is that the concepts of flow are very closely correlated to some of the things that people experience having ADHD but keeping a very low level. If people want to look into the stuff that I'm about to mention into a bit more detail, I'd suggest checking out Rhee and Doris on YouTube, who also operates the Flow Research Collective. Do you know how to spell the name? Yeah, Rian Doris, It's actually an Irish name, RIANDORIS.

23:29 I'll put it in the chat for the show notes or whatever, but there's a couple of big things that he talks about with getting into flow, which has a lot to do with focus, which has already been mentioned. One of those things being reducing friction. You can reduce it as much as possible, but there will always be that initial hump and obstacle that you have to climb over in that initial part before you get into flow. So reducing that friction is really important. I think adding to Nick's .1 of the biggest things to reduce friction is finding the most optimal time of day, which reduces the friction for you to get into the state where you want to record something.

24:10 So that's not planning 30 minutes in between doing the dishes and putting the kids to bed, to bed to record whatever you need to do. Because that kind of pressure, while it definitely does create output for people with ADHD, sometimes it's not conducive to you wanting to do it. And I've found for me, anything creative is best done in the morning and administrative stuff in the afternoon. The other thing that we always underestimate is the amount of energy we have for focus and everything that we do and add reduces the amount of energy we have remaining for to get into that kind of focus. So if you're taking a brain break and in that brain break you're scrolling LinkedIn and scrolling Facebook and checking your messages and checking your emails, then you're like, OK, my break's done.

25:01 I'm going to sit down and record this podcast now. You're not going to have as much energy if you did a literal brain break, which is not that much. Perhaps taking a bit of quiet time to psych yourself up and preserving some of that energy for coming to the show. Now that's a very keyhole view to a lot of stuff that has to do with neurobiology and human behavioural stuff and attention spans and all that kind of stuff that I'm always happy to talk about in a greater degree. But I think picking the right time of day and reducing how much focus that you spread around a bunch of different things before you get there, those two things are are really handy to get a handle on.

25:44 Thank you, Matt. I totally agree with you. Time of day so important and setting your own boundaries for yourself is very important. You know, I, I just had somebody asked me if I could do an interview with them and their Toastmasters group and they told me it was going to be a Sunday night at like 6:00 or 7:00 PM. And I said as much as I'd love to do it, I'm, I'm declining it because my boundaries are the weekends. I try my hardest not to do podcast related stuff. Sometimes that's I can't help it, but it's usually if it's one of those times, it's something to do with this show or my business, right?

26:29 And but if it's somebody else's content, I know that weekends and evenings during the week, I'm not at my best. I am not in the right mindset and I'm not going to show up the same way, as I would say, in the middle of the day. So I think that's important for us to recognize. Like you you're saying, Matt, as podcasters, I think it's important for us to recognize when are we at our best and let's work around that. Yeah. So thank you for saying that, Matt. I appreciate that. Yeah. And if you guys want to share, that's a great idea BC just shared in the chat here, his best time of day, his prime time for when he shows up, his best, he says 9 or 10:00 AM.

27:11 So if you want to share in the chat, go ahead and do that share here and let me know what's your best time of day as far as recording a podcast or showing up as a guest on someone else's podcast. I want to hear about that. That's interesting. Yeah. Thank you, Matt, and thank. You Mark, mine's about 4:30 in the morning. But the problem with that is most people don't love that. And I know I'll be honest to share a little inside baseball thing. A lot of times Mark will get a text from me about 4:30 in the morning when I'm out walking or exercising. And I had to say to him at one point, listen, if I send you a text that early, that doesn't mean I'm expecting a response. But I have found that is my superpower time and that's when I do most of my best creative thinking.

27:54 I do both of my best thought processing. So I just want to throw that out there. Yeah, I, I think that there is scientific proof of early morning or morning hours being more creative for most people. Our brain state, it's in a different, it's in a different brain state and I always forget the different ones. So please forgive me there. I might be the delta brain state when you first wake up. Could be. But anyway, yes, there are some scientific stuff that says that that is actually true, Ralph. But I know a lot of people, 4:30 just is not a doable time for anybody. But those early morning hours, whatever they are mean to you, that could be a good time of day for you.

28:35 It's something worth exploring. So yeah, thank you gang, for that. Let's see. I just wanted to make sure, being somebody who also has a DHDI, want to make sure I share as much as possible with Joe or anybody listening for that matter. Let's see, what did I write down here? Let's see. I think sometimes publicly saying what I'm going to do, like in other words, going on social media, I'm recording in an hour, right? I've created an accountability loop for myself. Now people know that I'm doing this even if I'm not going live, if I'm just telling people publicly that I'm going to do this holds me accountable because then I feel like if I don't and then somebody asks me, I'm going to feel guilty.

29:20 So it's creating accountability for yourself can really help. Yes, Matt, go ahead. That accountability also ties together to a concept called body doubling, which some people with ADHD benefit from. It's where you need to get some work done, but you benefit from having someone else in the room regardless of their input on the task that you're trying to complete. And for podcasting, having a Co host could be the benefit there, or maybe you just record with someone on the call as a way to benefit from that. There's actually been a lot of times where virtual rooms have been created for Co working during the lockdowns during COVID that benefited from the same thing, so it could be handy too. Absolutely, Ralph, You do something like that. I know you haven't been diagnosed with ADHD, but I know you do something like that, right? So what I found is I had a real hard time speaking to this teleprompter screen.

30:13 So what I did was I actually hired an assistant, and my assistant shows up in a Zoom meeting with me whenever I record, every single day. She's right there in front of me. And that has been a huge game changer for me because now I'm actually speaking to someone and you know, one of the things that I do, I do a religious program and my goal is to kind of make her cry. That's my goal in a good way. Now, don't misunderstand what I'm saying, but my goal is I want to see that reaction. I want to see that emotion coming back. I want to see the head nodding and all that sort of thing. You can also put somebody in a room with you. You can say to somebody, hey, can you come in and just sit? I I just want to see your facial expressions because I think as a podcaster, it's real easy to get stuck in this silo of just talking to yourself or talking to a wall or talking to your computer screen. But when you open it up and you think about somebody on the other side now, a lot of people said to me, Ralph, well, just envision somebody in front of you. I couldn't do that.

31:09 I tried for like 6 months. Let me pretend I'm talking to Dr. Let me pretend I'm talking to somebody else and it just didn't work for me. O what I had to do was physically put somebody in front of Maine and it has made all the difference in my ability to communicate better because then I see them nodding their head. I see them saying yes or saying no. And, and sometimes my, my assistant's name is Abby. Abby will wave her hands in the air and she'll say, slow down Ralph, or you're getting too out of control. And that has really helped me a lot. So I, I found that to be a superpower. I think accountability and bringing somebody into this with you is a huge way to to take it to the next level. Yeah, Thank you, Ralph.

31:50 I, you know, and I was just thinking as you were talking, I mean, this can apply to so many things, not just podcasting. Like, for example, the fact that I hired Ralph as my accountant, right? That helps keep me accountable because now it does force me, for lack of better word, to get my taxes done, to go through and help reconcile my books. Now Ralph's team does the reconciliation and I have to sometimes go through and and categorize certain things that his team doesn't know what they go to, right? So I'll go in and say, yeah, this was a personal expense, this was a piece of hardware for my studio, etcetera. But like all of these things I know I would have a much harder time doing if I didn't have someone to answer to.

32:35 And by the way, the whole body doubling thing that Matthew shared, there's a lot of free body doubling out there. I think if you go and find some Facebook groups that maybe maybe some ADHD Facebook groups or even just Google Bob body doubling, I think that you'll find there are a lot of people out there that just want to do this with each other. They don't charge for it. They're just there to help each other out. So check that Outlook for that. I think that can be a big help for so many people. All right, let me grab the mailbag. And Nick, I just want to address something that Nick put Mark. It is not my goal to make her cry so much as to make her react. I just want everybody to understand it's all about getting that reaction.

33:21 But honestly, it's kind of like the Barbara Walters thing. I'm dating myself a little bit, but we all knew that Barbara Walters had gold if she made the guest cry. It's all about getting a reaction because that's what you want to be conveyed in your podcast. You want them to react, laugh, cry, feel educated, feel empowered, feel emboldened. So I just want to throw that out there. I, it's not Ralph. My goal is not to make people cry and be very careful about that. Sounds good. Thank you, Ralph. OK, so this next question comes from Simone. It was actually in the Riverside Conversations for Creators group.

34:02 I think that's the name of it, but it's the Riverside Facebook group Simone wrote. Have any of any of you ever promoted your podcast on YouTube, like a video or an audio clip? If so, did it help your downloads go up? I used to tell stories on video with my face on the platform, but now I simply do not have time. I don't understand that last line other than, yeah, I don't understand that last line. But the question is, have you ever promoted your podcast using YouTube, not just putting your podcast up there, but using video and audio clips? And how has that helped, if any? And I'd like to extend on the question a little bit and talk about, I'm curious if people have done this organically and if people have done this as paid promotion specifically on YouTube. Would anybody like to share?

34:54 Dr. Go ahead. So one of my clients, the strategy that we are doing is of course we have the audio and we also have the video, the full length of video. From that full length of video, we do three shorts and three, what I call one of my clients. And that would be a horizontal thing where my client asks a question, you hear the question and then however long it takes to answer the question, the guest, that's how long the clip is. It could be 5, it could be 8 minutes, 10, it could be as long as there it's a question and an answer.

35:37 And a lot of times we use the question as the title like for SEO. And I can tell you that the person who does my video stuff for my company, she emailed me and she said, you know what, we are getting a huge amount of traction on these shorts and on these Q&A's. And she sent me like a screenshot. And I was, I was amazed that it is, it is working now. You know, my client doesn't share with me her roster of how many clients she has. She's a business coach, but she is since I've been with her, she she was 6 figures and now she's in the seven figure business. So I would like to think that podcasting is has got the finger in the pie.

36:30 Wow, that's awesome. Wow. Good for her. And yeah, yeah, I wanted to talk a little bit about that because I think a lot of us quickly go to the idea of shorts when we think of putting clips up on YouTube. But I think there's a lot of value. I just had a client call yesterday, a new client, first session with them, consulting them. And that was one of the areas I asked, you know what, why don't we try something where we take your full episode, break it into 8 minute chunks, put it in a playlist. So if people want to hear the whole thing or watch the whole thing, they can do that within the playlist. But those 5 to 8 minute clips, quote UN quote, I think those can go a long way because I, I know that the 5 to 8 minutes is a real sweet spot for watch time on YouTube. And if you can keep people engaged for those 5 to 8 minutes, that's going to get that video pushed out to a lot more viewers.

37:23 So yeah, the great points there, Dr. I'm going to go to Nick and then I'm going to check in with Ralph. Go ahead, Nick. Yeah, I wanted to add a little bit of a background to what Dr. is saying because she's spot on. Like what they're doing I think is absolutely perfect in terms of discoverability. The the longer content like a full podcast episode on YouTube works really great for you in your account if people are watching it all the way through. And I I mean, personally, I don't stick around for 30 to 60 minutes on YouTube just watching one video. I like to jump around to different videos.

38:05 I usually stick to the shorter. But where you really get benefit out of the shorter clips or segments from your show is YouTube and Google are the two places people go to get their questions answered the most. If someone has a question about a very specific topic, they're either going to put it into Google or they're going to go into YouTube and put that question in there. And these days, maybe TikTok, too. Yeah, TikTok has definitely been on the rise. I think definitely the younger like Gen. Z and if they're even is a young, the younger generation below Gen. Z now they they probably use TikTok a lot as well. But I know from like an SEO standpoint on YouTube, if you can pull out, and this might be work really well with like AI ChatGPT, load your transcript in and ask what very basic or specific questions does this podcast answer?

38:59 And that's how you frame the video and you clip that one very specific piece like DRS, like one question that they pose and then answer. They are legitimately in that case answering a very specific question and they're stating the question in that video as well. So you can do that with your show that's going to go really well for you SEO wise on YouTube. And there's a good shot that your content is going to get pushed out there. More people are going to land on that and then they're going to ultimately Dr. towards your podcast episodes as well. So I think to me, if you're really trying to get serious on YouTube, that is probably one of the best strategies that you can take to increase discoverability on that platform.

39:40 Awesome. Thank you, Nick. Yeah, and thank you for taking that a step further to really help give us context here as to why that's such a great strategy. Thank you for sharing that strategy, DRI. Appreciate that. And by the way, I think there's some chat going on here in the background here in the chat on Clubhouse BC saying it's Gen. alpha's the next generation. Matt is saying that Gen. AI. After Gen. Alpha is being played around with, too. That's fascinating. If that becomes a a name for a generation, I would never have seen that coming, as much as I love playing with AI. Yeah. OK, we'll see. We'll see what happens.

40:21 All right, Ralph, you had something. Yeah, I'm going to take it to the next level. So one of the things that I decided to do in December of last year is I committed $10 a day to promoting my videos on YouTube. I started doing $10 a day per channel. I just grabbed whatever the video was that I was promoting that day or a short or anything like that. And here's I'm going to give you some numbers. My truth on Veil with Ralph has grown to 323,000 subscribers. My content creators Accountant that I launched in December, this is $10 a day, has grown to 173,000 subscribers. And my financially confident Christian, my Daily Show that I've just been focusing on the last two weeks has grown to 73,900 subscribers.

41:09 That's $10 a day. Now a lot of people would say, well, yeah, you're paying for people to just see it and they click off of it. That is true. Although they are subscribing too. Well, that's right. That's part of it. So what happens is when they are a subscriber now they are more apt to get, hey Ralph, just put something else out. And so for me, listen, what I don't drink coffee and hot tea if you ever see my cup, but I don't drink coffee. But so for the cup, what people pay at Starbucks for a cup of crazy coffee, what they call these things $10 a day, I can show you or it's not complicated how to grow your YouTube channel. And once you grow your channel, you have subscribers. YouTube will feed up your content to them. So that's what I have done, Mark, It's been a super thing for me to do.

41:54 May not work for everybody. I know $10 a day is not a low amount of money, but it's what I saw is I can make an investment in myself. I can make an investment in my content and the numbers are growing. I'm going to get my third silver play button and it's just a function of $10 a day is really what it's been for me. Thank you, Ralph. Nick is asking what was the timetable to the 100K. If you want to pick one of those channels, you don't have to tell us each one, but what was the timetable that you got you to 100K? I'll give you the content creators accountant one, because I just launched that show the second week of December and I got to 100K about 30 days ago. So it took me about three months, three months of every day.

42:35 Now my team, I put out a weekly long form video, which is usually about 15 to 20 minutes. And then the team also puts out a daily short. So what I've been doing is I promote that short every single day. I go onto YouTube, I hit promote and I spend $10. I target different areas. That's one of the things that's cool about YouTube. You can target countries, you can target cities, you can target wherever you want to target. And I do that and generally on a daily basis, I'll have about 2 to 3000 views on my short. Cost me $10 to do that. Just think about that for a second, $10 and I've got 3000 people seeing my content.

43:15 O for me. That's what I've done, Nick. And that's, that's the time for Mcgrone. The 323,000 is basically about nine months worth of promotion. Thank you, Ralph. And yeah, I mean, I see here Matt in the chat said he'd be curious to see what happens when the boosting stops. And I hear that. And but at the same time, again, this isn't views that Ralph is talking about right now. He's also talking about subscriptions and subscribers. And like he said, these people are now at least there until they unsubscribe and they're more likely to get fed that content. And I don't know about you, but I think I'd be happy knowing that at that at least my content was going to get pushed to those. Now, I know it's not getting pushed to every single one, but getting pushed to an audience of 100,000 or more people that I know subscribe to my content for a reason, right? They didn't have to press subscribe. They're not the Ralph isn't paying for them to hit the subscribe button, right?

44:12 That's up to them to do. It's not, it's not a bot, it's not fake. So there is some value to that. But yes, I mean, this is, these are the things I think that to me, there's a healthy balance. I think you want to invest if you want to grow anyway, if this is your mission to grow your show, I think investing in some advertising and doing the organic reach, I think those things combined is the best recipe to growing as quickly as possible, right? But there are other factors too, right? You got to have good content. If the content sucks, yeah, you might get some views, but I don't think people are going to subscribe as quickly, and if they do, they may unsubscribe just as quickly once they see that this isn't really the kind of content they want to consume. And Mark, I think you just nailed something we got to, we got to take a minute and talk about intentionality with your content and putting some skin in the game, putting some money out there.

45:09 Listen, it's not going to just organically happen for most people. I get so frustrated when I hear people say we'll just keep on putting content out there, keep on doing it, keep coming to delivering it. It doesn't work. I'm sorry. Maybe that's not a nice thing or a polite thing to say. It does not work. You've got to invest now. Investing doesn't mean money. You could go onto LinkedIn every day and friend 10 people. I've done the same thing on LinkedIn. I what I call guerrilla marketing on LinkedIn. I go out and I pick 10 people every day that I'm going to go introduce myself to here. Hey, here's who I am, here's what I do. I'd love to get to know you. In the last 30 days, I've grown my LinkedIn connections by about 1000 people by doing that on an everyday basis. I go out there, I take a genuine interest in another person. I am getting on shows.

45:55 I'm talking to people that I had no business talking to because I'm going out there. I'm looking at their content, I'm interacting with them. I'm sure, hey, how are you today? They don't know me from Adam. I'm some accountant from Middletown, DE and now I'm in, I'm in front of people who are podcast Hall of Farmers. I'm in front of people who are doing weekly shows that have audiences 10 times my size just because I'm out there engaging with them. So you don't have to spend money to do that. Now, I'm a bit of of an extrovert, so for me it's pretty easy. But just go out there and take an interest in one person a day. Just go say, look, I'm going to go introduce myself. I did this at Empower Podcasting too. I wanted to get to know people. So I went over and I said, hi, Mark. I'm Ralph.

46:37 I think you're Mark Ronik, right? He goes, Oh yeah, I'm Mark Ronik. Well, look at the relationship that started there. I know all of you great people because of that, just walking up and introducing myself to someone. So you can do that in your local community. You can go to a coffee shop, introduce yourself to other people. It doesn't have to be this big global grand scheme of things one-on-one, because what will grow your show is or like you said, Mark organic people talking about it. So have that five word phrase we talked about last week so you can explain what you do like go out there and and and just find people to talk to that that will grow it more than any amount of money that you can spend.

47:18 Thank you, Ralph. And Bez in the chat says Ralph is doing the hard work nobody wants to do. Respect works well in LinkedIn and in life. And yes, I'm with you there, Bez. I'm with you there, Ralph. I mean, going even to this happy hour that I put together last week, I ended up getting 56 new listeners out of it. And you may say, well, that's OK, 56 new listeners. But you know what, I don't, I have no idea what's going to happen with that. Those people could start sharing it with their content creator friends. And before I know it, we've tripled, quadrupled the amount of those listeners that I started with last week with five or six of them, right?

47:58 So it can go a long way. And I happen to know one of those people that followed this show, She has a son that's a huge TikTok star. He's got 20 million followers, right? It all, all that needs to happen is 1 conversation she has with that person. He ends up listening to the show, sharing the show and who knows what happens, right? You just never know what comes from making one individual connection. So thank you for for pointing that out, Ralph as well. And thank you, Bez, for sharing that. Simbaza, I invited you on the stage because you had shared something about, I guess some of this conversation has inspired you to try something different with your content.

48:43 And I was curious if you would share a little bit of what you were sharing in the chat? Oh, yeah. Hey, everyone. Hope you're all doing OK. I had noticed the reason why I was doing. I had noticed that there was a Kenyan YouTube who would always sell his book on his podcast conversations. And he would put like a one minute clip and tell people, hey, buy my book. And he kept on going on and on and on about it. And I thought of that as an idea. And when you guys talked about it, I was like, yeah, so I've explored it and I've created some content for subscribing to my podcast, which I'm intending to put in some videos when I start a new season towards the end of the year. And maybe after that, I can come back and tell you how it's gone. One more thing I like about Ralph, what he says, being intentional and walking up to people. Not all of us are very like connectors or extroverts. But yeah, trying to meet one person a day and introduce yourself and ask them and say, hey, I got a YouTube channel or I got something going on and this is what I am. And they follow your podcast.

49:49 And what is interesting is I have used that model and because I'm trying to promote my YouTube channel and it's kind of work because I meet somebody and you have that one-on-one connection and they feel like they know you're not random where they just have found you out online. But it's a connection that I I've seen you, I've talked to you and you introduced me to your podcast. So those are the things I wanted to contribute today. And thank you so much for allowing me to speak. Yeah. Thank you, Simbaza. Thanks for being a part of this. Appreciate it. Yeah, I'm curious. So come back and share more when you can about that strategy. I think it's always important for us to do that, to promote our own products and services on our podcast.

50:31 It's the best way to monetize in my opinion. Definitely will thank you. Yeah, thank you. All right, Alex, I think you had something. Welcome. We have. We didn't officially introduce you because he came a little later. So good morning to you. And what did you want to add? I just wanted to kind of, I was listening to everybody with what you're saying and, and at the bottom line is you have to create your own luck. And Ralph, Ralph has taken a real networking business approach to his podcast, which is great. And I think that's one of the best strategies. You know, nobody's going to, nobody's just going to want to listen to your podcast. They're not just going to find you. They're not going to sometimes trip over your podcast or your YouTube channel or whatever it is. You have to get out there and, and shake the hands and kiss the babies.

51:16 And I know it's kind of been regurgitated a lot, but there's a lot to be said for that. I mean, I know we don't use business cards like we used to, but every single one of those business cards is $1000. That's the way I look at it in my business. Well, every business card could be 1000 listeners or whatever. So just don't get discouraged because it's very discouraging, especially when you're a new podcaster and you get like 12 downloads and 10 of them are like your friends. It does actually grow. And a perfect example is what Sid's doing. I mean, he started out and now he's got something that it's really amazing. And you know, there's a lot of podcasts out there that do that, but I just was, I see Sid's icon there. So I know we got to go, but that's. All thank you, Alex.

52:01 I appreciate that I and you know, I think somebody who does it really well in the podcast space is Alex Sanfilippo. He is all about face to face, meeting as many individuals and connecting with as many individuals as possible. Yes, his service pod match is awesome and a lot of podcasters use it, but they found it in my opinion because of Alex. Because he spent the time meeting individual podcasters, going to conventions, taking time to sit and actually talk to them and get to know them and offer any guidance if if he's able to do so. So I, I think that there's a lot we can learn from people like Alex, people like Ralph.

52:45 And it's a reminder to me every time I do these happy hours like I did last week, it's a reminder to me just how powerful they can really be. And I'm trying to encourage myself to do more of that now too. Ralph, you wanted to add something? Yeah, I want to add two things #1 go by the book by Dale Carnegie, How to Win Friends and Influence People, and read it from cover to cover and then read it again because that will impact your ability. I'll give you here's a superpower that I do. I like to eat out. My wife and I like to eat out a lot. I always engage with the waiter or waitress and I say, how is your day going? And they'll say, oh, I'm really struggling, such as this. I said, oh, I imagine that's a challenge. I-9 times out of 10 can parlay that into talking about one of my shows.

53:29 And I say, you know, I talk about that issue on my show all the time. Tax on tips or how to deal with fluctuating income, whatever you're talking about on your show, think about the pain points of people that you run into every day in your life and how you can help them. Don't think about it from how much money can I make? How much just serve them. Just figure out a way to serve them. And when you start to serve people, this is what Alex Sanfilippo does so well. He serves people. If you can serve people, you will grow your influence. When you grow your influence, you will grow your audience. That's what it all comes down to. But, and thank you, Bez.

54:09 I just want to say, yeah, you got to put the hard work in. That's what we're talking about here. Day in, day out, intentional strategy to serve people. And when you do that, it pays off. But it's hard work. Don't anybody lie to you. This is not easy. This is why there's so many people that fade out of podcasting because frankly, they don't want to put in the hard work. You got to put in the hard work. Be intentional and look for ways to serve people every single day. Yeah. And I think taking that a step further, I think the reason why a lot of people fade out is because they they get into podcasting thinking it's going to be the quick fix. It's going to be the magic pill, the the answer to all their financial problems. And then when they find out they actually have to put the work in to get there, that's when they start to fade out.

54:55 And yeah, the networking aspect is an area that I think is neglected in this industry. It's not talked about enough because everybody's always looking for what's the fastest way, what's the best way I can do this the fastest. Yeah. And it just doesn't work that way. Sure, you want to set yourself up for success and make sure that you are on all the platforms, you're sharing the clips, you're doing all the things. But I think the networking piece is the one that's probably most neglected as far as growing a podcast goes. OK, thank you all. It looks like we can't get to any more questions today. Maybe that will spill over it later this week, maybe for Thursday since we're not doing the evaluation episode this Thursday, but that will come back soon.

55:39 But tomorrow, we're doing podcast news and comments. So we were going to go through all the headlines around the world of podcasting that's occurred over this past week, and we'll talk about them and talk about how we think that these can affect you as a content creator. So join us tomorrow live at 7:00 AM Eastern, or you can pick up the podcast a few hours later. To get that information, go to podcastingmorningchat.com/join us until tomorrow. Make it a great day, everybody. Take care.