482. Stop Overcomplicating Your Podcast

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Good morning Podcasting Morning
Chat.

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Today is Thursday, March 26th,
2020 Sixth.

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And today we're looking at what
it takes to keep podcasting

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wherever you are, mentally and
physically, from building a

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simple travel setup on the road
to rethinking what it really

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means to compete in podcasting.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, YouTube, LinkedIn,

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please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
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behind their content.

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Good morning again podcasting
morning chat.

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Thank you so much for being
here.

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I am your host Mark Ronik and
currently on stage with me.

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My Co hosts we have Ralphie
Step, Jonathan Howard, Dr. Fey,

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BC Babbles, Sid Meadows, Alex
Baelish, Nick Nalback and Tide

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AKA Nicky is on stage from the
audience as well and looking

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forward to seeing Tide in
person.

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Tide am I going to see you in
person tonight?

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Oh Tide trying to get to the.
Yeah, trying to get to the back.

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I was like my phone was on lock
screen.

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Can you send me the?
Address of the place, because

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yes, I do plan to be there.
Awesome.

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Yes, I can absolutely send it to
you and you can Google it as

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well.
And I'm actually saying this to

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the rest of the audience.
You can Google it as well.

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You can join us there tonight.
I'm hosting A podcaster meet up,

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happy hour, whatever you'd like
to call it at Pinstripes. 5:30

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PM is when we will kick things
off and then we'll you know,

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we'll go till as long as it
goes.

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But I think the technical
closing time is 8:30.

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But like I said, if everyone's
having a great time, we will

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stick around even longer.
So come join us there again

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Pinstripes, it's a podcaster
happy hour.

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It's Co hosted by me and also my
friend Christina Vitovich of

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Women, Women Getting Visible.
So come check us out tonight.

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Also, a couple other quick
things before we dive into

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today's show.
Ralph, you want a tease for

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tomorrow?
Absolutely.

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Tomorrow I want to talk about,
we're going to talk about 5

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words to define your podcast.
So when you're sharing your

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podcast, I want to work with
everybody to help us find 5

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words so that you have the go to
thing to say when somebody asks

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you what's your podcast about?
South?

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Prepare for that.
We'll do a little workshop

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tomorrow and we'll all work
together to come up with five

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words for each of our podcast.
Going to be a great show.

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Tomorrow, looking forward to
that yeah and I think really.

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Listen if you're wondering
scratching your head saying why

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would we do that because I think
that there is a problem for

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podcasters in general.
I'm generally speaking here, but

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so many that I come across have
a really hard time explaining

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what their show is or they're
just quite frankly, what I see a

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lot of it is, is that they're
just bashful.

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They're they don't feel
confident sharing what their

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show is when somebody asks O the
idea of this exercise really is

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when we're talking about doing
it in five words.

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It's really the idea is to help
you wrap your brain around how

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you would explain it in a small
talk conversation.

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So I am definitely looking
forward to that.

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And of course, we will wrap up
tomorrow's show sharing our wins

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from the week.
So here you go, Dr. here is your

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24 hour notice.
I want to make sure you're ready

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for your wins tomorrow.
Thank you so much.

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I'm I'm brainstorming right now.
Good, good.

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Yes and if you don't listen to
the Friday today show or you're

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new here, that's a little jab at
Dr. because she always seems to

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be a little flustered on
Wednesday when it comes and not

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Wednesday, Wednesday when it
comes time for Dr. to share.

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So I'm giving her that heads up
now.

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Thank you Ralph.
Looking forward to tomorrow and

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before we go further, I want to
also go to Jonathan and ask him

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to tease Monday's show.
Monday Obsession Worthy podcasts

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are back.
Podcasting morning chat.com/OWP.

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But Jonathan, tell us what we're
digging into tomorrow.

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I'm sorry, Monday, because quite
frankly, this will be new for

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the rest of the team as well.
Go for it.

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Yes.
So Monday we are going to be

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digging into 20,000 Hertz, the
Hamilton episode, The Sound of

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Hamilton.
So that is the 20,000 Hertz is

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the podcast and the sound of
Hamilton.

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So you've all heard Hamilton,
you just haven't heard Hamilton

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quite like this podcast kind of
plays it out.

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So it's going to be an
interesting 1.

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Going to have fun with breaking
this one down.

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Yeah, Jonathan, and I don't mean
to put you on the spot, and it's

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OK if you don't have an answer
to this yet.

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What about this episode are we
going to look forward to?

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Specifically?
How are we going to break this

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down in the sense of, you know,
like last time when we talked

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about a show, we talked about
how the host really made you

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feel something in that intro,
and we really got into that idea

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for our own podcast.
So is there something we can

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look forward to as far as this
Hamilton episode?

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So we're going to really look
into what sound does for a

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podcast and how you can use
different sounds and connect

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that with your storytelling.
So how storytelling works with

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your podcast with sound works
with storytelling in your

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podcast.
Awesome.

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Maybe I'll try to get Dominic
Lawson to come join us as well

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because he knows a thing or two
about how to incorporate sound

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into podcasts like Black as
America, for example.

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So yeah, I'll see if he can come
join us as well.

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But looking forward to this.
Jonathan, thank you.

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We will put a link in the show
notes.

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But again, you can go right now
to podcastingmorningchat.com/OWP

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and you can dive right into that
episode coming up on Monday.

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And then you can also dive in to
past episodes.

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We've already broken down of a
lot of different obsession

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worthy podcast.
Thank you, Jonathan, looking

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forward to that.
OK, let's dive in.

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And if you listened to the intro
this morning, we've definitely

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have two very different
conversations today, but both

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are really relevant to working
podcasters.

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First, since I'm on the road
this week visiting my parents

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and family in Maryland, we're
going to break down the

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temporary setup that I built
here in their guest room.

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If you're watching us on camera
right now, you can see the guest

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room behind me.
But then later, I want to get

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into a bigger picture
conversation about competition

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in podcasting and whether we're
thinking about it all wrong,

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right?
So we'll see how much time we

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have to navigate both
conversations.

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And I get it.
Let me just say this is a do as

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I say or do as I say, not as I
do moment because I get it that

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I'm mixing 2 very different
topics here, right?

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And I am planning, this is me
planning ahead, me planning

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accordingly.
Because my thought is, yeah,

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maybe we could, if we really
wanted to, we could make the

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whole travel podcast, set up a
whole hour long conversation.

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But I also don't know that
necessarily needs to be.

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And we like to deliver around 60
minutes of content for you each

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day.
So that's why I teased yesterday

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this idea of podcasting
competition.

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And I want to hold true to that.
I want to hold to my commitment.

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So I I feel like I can leave
enough time for us to do that.

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So, yeah, I know we often preach
to you, try to talk about just

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one thing on each episode, and
I'm breaking that rule.

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So shame on me.
I'm slapping my wrist right now.

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OK, so.
Hey, Mark.

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Yes, Sir.
Last time I checked it's your

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show, right?
That is true.

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That is very true.
And that goes.

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For the amp.
Don't beat yourself up, Don't

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qualify.
Just do it.

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Agreed.
It drives me nuts.

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Agreed.
And I'm getting mad because

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you're breaking your other rule.
Just do what you're supposed to

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do and go forward because the
listeners are going to listen

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and if they don't then they're
going to find something else.

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But you already have an
audience.

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So let's do it.
There you go.

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Thank you, Alex.
Yeah.

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And, you know, look, this is a
teaching podcast about

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podcasting.
So sometimes I like to call

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those things out because
otherwise if I don't, it may

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sound a little contradictory to
some people or a little

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confusing to other people.
So that's why I sometimes I like

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to call out the things that I'm
doing and the other oh, did you

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want to say something else?
Yeah, I know, but we still have

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to give you a little crap.
I'm here.

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Little laugh track for you.
Yeah.

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So let's just dig in to this.
And thank you, Alex.

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I appreciate what?
You're saying, Mark, before we

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get too deep, yes, Sir.
I've got something special for

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everybody today.
So Mark and I've been talking

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about this, but I've decided I
have this road caster duo and

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I've decided it's time to
upgrade a little bit.

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So I went with the Pro 2 and
what I'm going to do is I'm

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going to offer the road caster
duo to somebody through the

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morning show.
So we're going to come up with a

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way to make that available to
somebody.

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I want to give back to the
community some so got this new

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one sitting here next to me.
I'm just so eager to set it up.

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But that leads us to a question
today, Mark.

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So when you were.
Playing I have to stop you, I

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have to stop you because that's
a big drop right there.

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So I just want to pause there
for a second.

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And also, if you are a long time
podcasting morning chat

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listener, you may remember in
the very early days, it might

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have been like my first year
before we even took this as a

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podcast and we were only live
streaming.

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I gave away my Rd.
Caster Pro 1 when I got when the

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2 came out, I ordered the two
and instead of selling it, I

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decided, you know what, let me
give this away to the community.

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And over the weekend, Ralph was
telling me he was getting that

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itch to upgrade, especially now
that he's a bigger part of the

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morning show here.
And I said to him, well, what

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are you doing with that duo?
And he said I don't know, I'm

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probably going to sell it.
And then I told him that I gave

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it away when I got my new one,
and it really was a great

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community builder for the show.
So, Ralph, I appreciate your

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generosity and being gracious
enough to keep the tradition

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going and giving somebody in our
audience something really cool,

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really special to upgrade their
podcasting setup.

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Yeah.
The best thing about it is look

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at the size of this.
The duo is about, I don't know,

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maybe 10 inches by 10 inches.
So if you're going to do any

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traveling, it's actually
probably something you can throw

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in your bag and take on the road
with you.

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So hey, this is going to be a
great opportunity for somebody

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and I really appreciate the
community.

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So it's just the way I can give
back a little bit.

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I love that.
Thank you.

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Ralph BC did you have a
question?

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Yeah, real quick for clarifying
for anyone who's listening, I've

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used Rd. casters but I've never
set them up.

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So to clarify, Rd. casters don't
need anything extra like phantom

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power, anything additional to
make sure they work properly.

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If they're just find a place
with them, set them down, plug

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them up, you're good to go.
More or less, yes, you could.

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They are definitely set up to be
plug and play.

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But what I find is there, you
want to tweak settings here and

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there and set it up to you and
your voice.

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But if you are somebody who
isn't very tech savvy or has no

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familiarity with the product
itself, yes, you could get away

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with a plug and play pretty
easily.

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Yeah.
Yep.

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Cool.
Good question though.

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Thank you and more to come on
that.

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OK, So Ralph, I cut you off and
you wanted to.

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00:12:18,760 --> 00:12:20,920
That's what I was going to say,
is you've been planning this

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00:12:20,920 --> 00:12:23,840
trip and you knew you still
wanted to be able to do the

228
00:12:23,840 --> 00:12:25,920
show.
So what were the things that

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00:12:25,920 --> 00:12:29,000
went through your mind of things
I absolutely have to take with

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00:12:29,000 --> 00:12:31,480
me because I think a lot of
podcasters find themselves in

231
00:12:31,480 --> 00:12:33,320
the same position.
Yeah, I work with content

232
00:12:33,320 --> 00:12:35,240
creators who want to go travel
and do other things.

233
00:12:35,240 --> 00:12:37,600
Maybe they want to go on remote
sessions and do that sort of

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00:12:37,600 --> 00:12:38,840
thing.
So Mark, what were the

235
00:12:38,840 --> 00:12:42,720
essentials that you wanted to
have in your travel bag to get

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00:12:42,720 --> 00:12:44,880
ready to go forward?
Well, you know, for me, I would

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00:12:44,880 --> 00:12:49,320
say the most essential besides
my computer, right, because that

238
00:12:49,320 --> 00:12:52,520
I definitely will need for any
mobile setup.

239
00:12:52,880 --> 00:12:56,880
But aside from that, I think it
it is a mixer like the road

240
00:12:56,880 --> 00:13:00,120
caster duo and Rd. caster pro
etcetera.

241
00:13:00,360 --> 00:13:06,320
But for me that I don't own a
duo and I feel like the duo,

242
00:13:06,320 --> 00:13:10,360
even though it is compact, it's
a little too big for my taste.

243
00:13:10,640 --> 00:13:14,200
I'm not saying it's not a good
travel one if you have the room

244
00:13:14,240 --> 00:13:18,600
to travel with it, but like I
want something really compact.

245
00:13:18,920 --> 00:13:24,000
And for through the duration of
the podcasting morning chat,

246
00:13:24,800 --> 00:13:27,480
I've done some traveling.
I come visit my folks here in

247
00:13:27,480 --> 00:13:30,280
this very space often.
And for the longest time I was

248
00:13:30,280 --> 00:13:34,920
using the original Zoom Pod
Track P4, not to be confused

249
00:13:34,920 --> 00:13:38,200
with Zoom that we all know and
love that we use for

250
00:13:38,200 --> 00:13:41,360
communication.
It's a different company and

251
00:13:41,360 --> 00:13:44,280
it's called the Zoom Pod track
P4 next.

252
00:13:44,280 --> 00:13:47,440
So it's the newest one.
It's been a while since they've

253
00:13:47,440 --> 00:13:50,680
come out with a new edition from
of the P4.

254
00:13:50,840 --> 00:13:53,880
It's lighter weight in my
opinion, and it's really

255
00:13:53,880 --> 00:13:55,320
compact.
I mean, I mean this we're

256
00:13:55,320 --> 00:13:59,280
talking probably I should have
looked this up, but we're

257
00:13:59,280 --> 00:14:04,680
probably looking at around 4x4,
5 by 5, something like that,

258
00:14:05,160 --> 00:14:07,040
maybe maybe even a little
smaller.

259
00:14:07,360 --> 00:14:09,400
So it's really compact.
If you're looking at me on

260
00:14:09,400 --> 00:14:12,360
video, I'm holding up my hands.
I mean, I'm talking like this

261
00:14:12,360 --> 00:14:15,920
wide, this tall.
It's really almost, almost could

262
00:14:15,920 --> 00:14:17,680
fit in your pocket, but not
quite.

263
00:14:17,960 --> 00:14:22,480
It's wider than a mobile phone,
but I got the upgrade.

264
00:14:22,480 --> 00:14:26,120
Well, for one, because it's an
upgrade and I feel like as

265
00:14:26,120 --> 00:14:29,640
somebody who consults podcasters
and hosts the show about

266
00:14:29,640 --> 00:14:32,800
podcasting, it's good for me
when I can to test different

267
00:14:32,800 --> 00:14:33,560
equipment.
This.

268
00:14:33,560 --> 00:14:37,280
I'm very happy with it over all.
The only thing I'm not happy

269
00:14:37,280 --> 00:14:43,880
about with it is I can't easily
control the volume or AKA gain

270
00:14:44,360 --> 00:14:47,400
on the different features that
are built into it.

271
00:14:47,400 --> 00:14:49,920
For example, the sound pads,
right?

272
00:14:50,120 --> 00:14:53,400
I'm playing the laugh track
right now and it's really kind

273
00:14:53,400 --> 00:14:58,720
of soft for my taste and I can't
easily just turn a knob the way

274
00:14:58,720 --> 00:15:01,200
I can turn up the gain on my
microphone.

275
00:15:01,200 --> 00:15:05,640
Turn up the gain other areas.
So I have to go into a menu, I

276
00:15:05,640 --> 00:15:09,160
have to scroll and find the
sound pad and then turn up the

277
00:15:09,160 --> 00:15:11,440
volume, et cetera.
So it's a, that's a little

278
00:15:11,440 --> 00:15:15,000
annoying to me, but that could
be something that if you're not

279
00:15:15,000 --> 00:15:18,840
somebody who does live
podcasting like I do, you could

280
00:15:18,840 --> 00:15:23,080
add in your sounds in post
production and control that

281
00:15:23,080 --> 00:15:25,040
volume however you'd like,
right?

282
00:15:25,280 --> 00:15:27,800
So that would be my biggest
gripe about it.

283
00:15:28,080 --> 00:15:31,840
What I love about it is the AI
noise reduction feature it has

284
00:15:31,840 --> 00:15:34,440
built into it.
I don't have a lot of, I don't

285
00:15:34,440 --> 00:15:37,840
know of a lot of hardware
currently that has a feature

286
00:15:37,840 --> 00:15:41,080
like that and it's great.
It takes seconds to do.

287
00:15:41,080 --> 00:15:45,440
You literally just press this
button and talk for a few

288
00:15:45,440 --> 00:15:49,600
seconds and it is scanning you
and your environment and

289
00:15:49,600 --> 00:15:52,920
adjusting and drowning out the
background noise.

290
00:15:53,040 --> 00:15:57,680
So when I hit it, I notice that
room tone, if you will.

291
00:15:57,680 --> 00:16:01,480
I notice there I can almost hear
a little bit of like a hiss in

292
00:16:01,480 --> 00:16:03,760
the background.
And then when I press the button

293
00:16:03,760 --> 00:16:07,920
and it does its thing that that
little slight hiss goes away.

294
00:16:08,160 --> 00:16:11,600
So I really like that.
But I think the most important

295
00:16:11,600 --> 00:16:15,600
thing, whether you're using AP4
and I'm curious if anyone else

296
00:16:15,600 --> 00:16:18,800
uses anything different.
But I, I think the reason, the

297
00:16:18,800 --> 00:16:23,320
most important reason for it is
that it allows me to marry all

298
00:16:23,320 --> 00:16:27,440
these different pieces that I
have of this puzzle to make the

299
00:16:27,440 --> 00:16:31,120
podcasting morning chat happen.
So what does that mean?

300
00:16:31,120 --> 00:16:33,920
Yesterday we had some trouble
with it because I hadn't tested

301
00:16:33,920 --> 00:16:37,480
it enough.
But that means, for example, I

302
00:16:37,480 --> 00:16:41,040
have Clubhouse, which is where
the majority of our team and our

303
00:16:41,040 --> 00:16:44,200
audience communicates.
We use Clubhouse as that

304
00:16:44,200 --> 00:16:48,040
communication vehicle.
So I need that to be able to be

305
00:16:48,040 --> 00:16:51,240
captured and heard.
I also need the Riverside

306
00:16:51,240 --> 00:16:55,360
component here with me, Ralph
and BC sitting on camera, I need

307
00:16:55,360 --> 00:17:00,520
that component to be heard.
And anything else coming from my

308
00:17:00,520 --> 00:17:03,440
computer, same thing.
And theoretically I can have my

309
00:17:03,440 --> 00:17:07,599
phone plugged into it as well.
So if I wanted to play stuff

310
00:17:07,599 --> 00:17:09,520
through my phone, I could do
that as well.

311
00:17:09,520 --> 00:17:14,160
Take real phone calls for
example, or play other sounds

312
00:17:14,160 --> 00:17:17,000
through my phones, maybe a
YouTube video or what have you.

313
00:17:17,480 --> 00:17:22,160
So it is the IT is essential for
me to have to marry all of the

314
00:17:22,160 --> 00:17:25,319
different pieces of equipment
together.

315
00:17:26,560 --> 00:17:28,240
And Mark, Nikki, just put
something in the chat.

316
00:17:28,240 --> 00:17:30,440
I want to address it as the
money guy on the show.

317
00:17:30,960 --> 00:17:35,800
Tax deductible.
Yes, equipment that's used for

318
00:17:35,800 --> 00:17:38,800
your production may very well be
tax deductible.

319
00:17:38,800 --> 00:17:41,720
So I'll let you continue, Mark,
but I just want to bring that to

320
00:17:41,720 --> 00:17:44,160
everybody's attention.
Yeah, thank you, Ralph.

321
00:17:44,200 --> 00:17:47,560
And I see here what a
coincidence that Cliff

322
00:17:47,560 --> 00:17:50,240
Ravenscraft is in the audience
right now.

323
00:17:50,240 --> 00:17:53,840
And I say that because I know at
least initially, I haven't

324
00:17:53,840 --> 00:17:58,560
talked to Cliff in a minute, but
I know initially the Zoom P4

325
00:17:58,800 --> 00:18:03,280
Next was a big thing for him.
He was really singing its

326
00:18:03,280 --> 00:18:06,960
praises early on.
And I think actually that's how

327
00:18:06,960 --> 00:18:12,400
he relaunched his podcast as
well, talking about the P4 Next.

328
00:18:12,400 --> 00:18:16,240
And Cliff, I don't know if you
heard me say, the one gripe I

329
00:18:16,240 --> 00:18:20,600
have with it is it's not easy to
adjust the volume on the sound

330
00:18:20,600 --> 00:18:23,000
pads.
You can, but it's not as easy as

331
00:18:23,000 --> 00:18:25,960
adjusting the gain on your
microphone, for example.

332
00:18:26,000 --> 00:18:27,600
Hey, Mark.
Yeah, I'm sitting here doing the

333
00:18:27,600 --> 00:18:29,040
dishes after breakfast this
morning.

334
00:18:29,040 --> 00:18:30,160
Good morning.
Good morning.

335
00:18:30,160 --> 00:18:32,200
Let's see here.
Yes, I did hear all of that and

336
00:18:32,200 --> 00:18:35,520
you're right, it is not.
There are no gain control knobs

337
00:18:35,520 --> 00:18:40,800
for the sound pads themselves.
However, if you're using those

338
00:18:40,800 --> 00:18:44,640
sound pads in the same
environment, such as you mean

339
00:18:44,640 --> 00:18:48,640
you're doing this show every
day, five days a week, it may

340
00:18:48,640 --> 00:18:54,760
behoove you to sign in and have
a private room and dial in.

341
00:18:54,760 --> 00:18:58,320
What are the volume levels that
this needs to be and go into the

342
00:18:58,320 --> 00:19:02,080
settings and you can, as you
said, increase those and then

343
00:19:02,160 --> 00:19:04,680
that is set.
It will remember that as long as

344
00:19:04,680 --> 00:19:07,360
you turn it off and it saves
your settings to the SD card.

345
00:19:07,400 --> 00:19:10,440
Once you have that, it's set it
and forget it and then it's

346
00:19:10,440 --> 00:19:12,800
there.
The only thing is if you're in a

347
00:19:12,800 --> 00:19:14,920
different environment and you
want different levels for those

348
00:19:14,920 --> 00:19:17,440
sound pads, that might be a
little bit of an issue.

349
00:19:17,480 --> 00:19:20,960
One of the things that I did,
one of the frustrations I had

350
00:19:20,960 --> 00:19:24,000
with the sound pads is not the
ability to just the levels up

351
00:19:24,080 --> 00:19:28,560
and down overall.
It's just that I used to have

352
00:19:28,560 --> 00:19:33,320
bumpers for my shows that stayed
the same at the end when it

353
00:19:33,320 --> 00:19:36,720
trans trails off.
And I would use a physical fader

354
00:19:36,720 --> 00:19:40,720
button to bring the level down
to talk over it and slowly mute

355
00:19:40,720 --> 00:19:43,680
it myself manually.
And of course, that's not

356
00:19:43,680 --> 00:19:47,640
possible at all on the P4 Next.
So what I did in that case is I

357
00:19:47,640 --> 00:19:52,920
just brought my bumper files
into Adobe Audition and it took

358
00:19:52,920 --> 00:19:59,160
me about 3 or 4 different tries
to get my fade, my fade down

359
00:19:59,160 --> 00:20:01,640
just enough.
And so when I got the fade

360
00:20:01,640 --> 00:20:05,640
exactly the right level, I, I
basically uploaded new faded

361
00:20:05,640 --> 00:20:09,040
versions of the ends of my
bumpers and I've been using

362
00:20:09,040 --> 00:20:11,440
those and I, I can tell you
right now, nobody knows the

363
00:20:11,440 --> 00:20:14,720
difference as far as I'm
concerned if I have not turned

364
00:20:14,720 --> 00:20:16,640
on my Rd.
Caster Pro 2.

365
00:20:17,080 --> 00:20:21,240
Since I got my first pod track
P4 next, and I say first because

366
00:20:21,240 --> 00:20:24,280
I bought 2.
Originally I bought one for

367
00:20:24,280 --> 00:20:27,840
portability but then I decided
no, this is going to replace my

368
00:20:27,840 --> 00:20:29,160
Rd.
Caster Pro 2 and I bought a

369
00:20:29,160 --> 00:20:30,680
second one to throw in my
backpack.

370
00:20:31,800 --> 00:20:32,680
OK, nice.
Yeah.

371
00:20:32,680 --> 00:20:36,200
And see, there you go.
It really is so compact that you

372
00:20:36,200 --> 00:20:39,240
can just throw something like
this in your backpack.

373
00:20:39,240 --> 00:20:40,800
And I have a little case for it,
Yeah.

374
00:20:41,560 --> 00:20:43,040
I have a question for Cliff.
Go for it.

375
00:20:43,040 --> 00:20:49,440
I use the P4 as well and maybe
I'm having a problem with the

376
00:20:49,440 --> 00:20:55,040
multi track on it in the sense
of if I'm recording and you have

377
00:20:55,120 --> 00:20:58,840
and you press the ABCD whatever
it is for the extra sounds.

378
00:20:59,120 --> 00:21:02,240
Everything is its own track and
you have to download everything.

379
00:21:02,480 --> 00:21:07,600
There is no way to like if you
put your bumper in to put it in

380
00:21:08,360 --> 00:21:13,320
to the track and, and it just
seems like it turns out that

381
00:21:13,320 --> 00:21:17,520
it's just as much work.
Is there a way to combat that or

382
00:21:18,080 --> 00:21:20,680
am I just being a little baby
about it?

383
00:21:20,680 --> 00:21:23,000
Because, you know, I thought
when I was going to get the

384
00:21:23,000 --> 00:21:27,600
extra sounds, I could put that
into the main track and I would,

385
00:21:27,600 --> 00:21:29,240
it would be one last step I'd
have to do.

386
00:21:29,240 --> 00:21:33,560
Does that make sense?
Well, when you record in

387
00:21:33,560 --> 00:21:38,240
multitrack on the pod track P4
Next, it records both the stereo

388
00:21:38,240 --> 00:21:42,440
mix, which has the soundtrack,
the sound pads mixed into the

389
00:21:42,440 --> 00:21:46,840
single stereo track, but it also
has an independent track for

390
00:21:46,840 --> 00:21:50,640
every channel and the sound pads
are their own channel.

391
00:21:51,000 --> 00:21:55,880
So you should have a single
track with just that sound pad.

392
00:21:56,320 --> 00:22:01,120
And if you were to transfer the
multi track folder over to your

393
00:22:01,480 --> 00:22:04,000
software, I don't know what
software you're using, but I can

394
00:22:04,000 --> 00:22:08,040
actually take that folder and
just drag that right into Adobe

395
00:22:08,040 --> 00:22:12,360
Audition and it opens all of
those individual tracks.

396
00:22:12,360 --> 00:22:16,160
And then I can highlight them
all, hit right click and hit

397
00:22:16,160 --> 00:22:20,800
insert into multi track mode and
it puts everything in order

398
00:22:20,800 --> 00:22:22,800
exactly.
Like it's supposed to think.

399
00:22:23,120 --> 00:22:27,320
I think the problem is, and it
might be a me problem, is when I

400
00:22:27,320 --> 00:22:31,960
download all the tracks, they're
not labeled that well and I have

401
00:22:31,960 --> 00:22:37,240
to understand the way it comes
out because it is a it's just

402
00:22:37,680 --> 00:22:39,520
challenging.
It's not like it's the end of

403
00:22:39,520 --> 00:22:41,000
the world.
It's just I guess I have to

404
00:22:41,000 --> 00:22:45,160
figure out which one is that
multi track folder because I

405
00:22:45,160 --> 00:22:48,560
guess I keep clicking on the
wrong folders or something.

406
00:22:48,600 --> 00:22:52,240
So Alex, are you seeing the and
then we should move on because I

407
00:22:52,240 --> 00:22:53,600
think we're going to get 2 in
the weeds.

408
00:22:53,600 --> 00:22:57,720
But are you seeing the separate
multi tracks or are you saying

409
00:22:57,720 --> 00:23:00,640
you're not even finding the all
the different multi tracks from

410
00:23:00,640 --> 00:23:01,160
a?
Recorder.

411
00:23:01,200 --> 00:23:03,000
I'm finding each individual
track.

412
00:23:03,000 --> 00:23:05,280
I'm not finding the one that has
everything in it.

413
00:23:05,440 --> 00:23:08,000
That's the problem.
But we can, we could talk

414
00:23:08,000 --> 00:23:09,520
offline about it, but.
Yeah, let's do that.

415
00:23:09,560 --> 00:23:13,800
I love the portability of it.
I do some remote stuff as well

416
00:23:14,040 --> 00:23:18,320
and I had to get it because I
with my daughter but it's one of

417
00:23:18,320 --> 00:23:19,200
the best.
I love it.

418
00:23:20,160 --> 00:23:22,520
Cool.
Thank you, Alex, and thank you

419
00:23:22,520 --> 00:23:26,240
to Cliff the podcast Answer Man.
By the way, Cliff, what is

420
00:23:26,240 --> 00:23:29,800
what's the latest episode of
Podcast Answer Man that we could

421
00:23:29,800 --> 00:23:32,680
look forward to?
Let's see, the latest episode of

422
00:23:32,680 --> 00:23:35,840
Podcast Answer Man comes out
tomorrow, Friday.

423
00:23:35,840 --> 00:23:38,160
I don't know what the episode
number is off the top of my

424
00:23:38,160 --> 00:23:42,240
head, but the episode is going
to be why most podcasters never

425
00:23:42,240 --> 00:23:43,920
make any money with their
podcast.

426
00:23:44,480 --> 00:23:47,720
And it's specifically for the
type of audience that I most

427
00:23:47,720 --> 00:23:50,720
attract, which is those who are
on the entrepreneurial path.

428
00:23:51,120 --> 00:23:53,400
People who are not necessarily
looking to monetize their

429
00:23:53,400 --> 00:23:56,440
podcast through advertisements
or, or anything like that or

430
00:23:56,440 --> 00:24:00,240
sponsors or things like that.
But instead, people who are like

431
00:24:00,240 --> 00:24:02,560
me who have a business that
they're looking to promote with

432
00:24:02,560 --> 00:24:06,280
their podcast and they're having
trouble converting listeners

433
00:24:06,280 --> 00:24:10,160
into buyers.
And so that this podcast episode

434
00:24:10,160 --> 00:24:13,480
explains why that happens and
how to solve for it.

435
00:24:13,480 --> 00:24:16,080
You are making our friend Ralph
very happy.

436
00:24:16,080 --> 00:24:20,120
He's sitting here smiling ear to
ear on the Riverside.

437
00:24:20,120 --> 00:24:21,680
Go ahead, Ralph.
I love it, Cliff.

438
00:24:21,680 --> 00:24:23,360
That is where we need to go, my
friend.

439
00:24:23,360 --> 00:24:25,440
I can't wait to hear that one.
So fantastic.

440
00:24:25,760 --> 00:24:27,480
But yeah, that's what we
definitely need to help people.

441
00:24:27,480 --> 00:24:32,160
Do absolutely 12 O 1:00 AM
Friday morning so this just in a

442
00:24:32,160 --> 00:24:33,640
couple hours from now.
Awesome.

443
00:24:33,640 --> 00:24:35,640
And thank you for being here.
Cliff, I was just thinking about

444
00:24:35,640 --> 00:24:38,200
you the other day that I hadn't
seen you in a minute, so I'm

445
00:24:38,200 --> 00:24:40,560
glad you are back.
Thank you for being here and

446
00:24:40,560 --> 00:24:44,000
feel free to chime in at any
point in this conversation.

447
00:24:44,000 --> 00:24:48,200
Currently we are discussing the
mobile setup, which again, I

448
00:24:48,200 --> 00:24:50,680
know you know a lot about.
I know you do a lot of recording

449
00:24:50,680 --> 00:24:53,920
from your car.
It's your choice to that's your

450
00:24:53,920 --> 00:24:57,000
recording studio so that you
need that kind of equipment.

451
00:24:57,000 --> 00:25:00,360
And yeah, Ralph, you asked me
what's probably one of the most

452
00:25:00,360 --> 00:25:03,800
important pieces and I said the
Zoom pod track P4 next.

453
00:25:04,000 --> 00:25:07,440
And of course, a microphone
would be really helpful.

454
00:25:07,520 --> 00:25:10,080
Helpful.
And again, that's another reason

455
00:25:10,080 --> 00:25:14,080
to have a device like the P4
next, because it's another

456
00:25:14,080 --> 00:25:17,280
device I can plug in, marry
everything together.

457
00:25:17,280 --> 00:25:21,200
And the mic I use for traveling
is the Samsung Q2U.

458
00:25:21,200 --> 00:25:24,600
It's the one I talk about all
the time to people who are

459
00:25:24,600 --> 00:25:28,600
looking for a decent quality
microphone that doesn't break

460
00:25:28,600 --> 00:25:31,560
the bank and this one is under
$100.

461
00:25:31,560 --> 00:25:36,000
It sounds great.
It works both XLR, which that's

462
00:25:36,000 --> 00:25:41,680
how I plug into my P4 next or
you can plug in via USB as well.

463
00:25:41,680 --> 00:25:44,600
So it's a versatile microphone
that sounds good.

464
00:25:44,800 --> 00:25:47,480
The one thing I would recommend
is that you make sure to get a

465
00:25:47,480 --> 00:25:53,160
foam cover for it to help with
your plosives and help with

466
00:25:53,760 --> 00:25:56,840
background noise, et cetera.
So, yeah, because it doesn't

467
00:25:56,840 --> 00:25:59,760
usually come with it unless you
buy it in some sort of kit.

468
00:25:59,760 --> 00:26:02,640
So just wanted to give you that
little note there.

469
00:26:03,040 --> 00:26:06,120
Yes, Ralph.
I wanted to ask a question right

470
00:26:06,120 --> 00:26:09,760
here, Mark, if I'm new to
podcasting, I might be feeling a

471
00:26:09,760 --> 00:26:12,680
little overwhelmed right now.
You've talked about the pod

472
00:26:12,680 --> 00:26:15,520
track P4 next.
You've talked about the this mic

473
00:26:15,520 --> 00:26:17,760
and the that set up and Alex
went down.

474
00:26:17,760 --> 00:26:22,040
And so do you offer a service to
help people get started with

475
00:26:22,040 --> 00:26:22,560
this?
Mark?

476
00:26:22,560 --> 00:26:25,880
Is this something that as a
consultant through Ironic

477
00:26:25,880 --> 00:26:29,760
media.com that you could use to
sort of help people to do this?

478
00:26:29,760 --> 00:26:32,680
Because seriously, I remember
myself back when I first got

479
00:26:32,680 --> 00:26:35,760
started and I had no clue I was
good at buying gear.

480
00:26:35,800 --> 00:26:38,840
Like that was the easy part.
I could buy the gear, set it on

481
00:26:38,840 --> 00:26:40,080
the desk.
And I'm looking at this thing

482
00:26:40,080 --> 00:26:43,320
going, what do I do now?
But I feel like, you know, we

483
00:26:43,320 --> 00:26:45,640
can overwhelm people, Mark, is
that something that you help

484
00:26:45,640 --> 00:26:49,080
people set up, maybe not even on
the road, but just set up to be

485
00:26:49,200 --> 00:26:51,600
in their recording studio or the
because we need to talk about

486
00:26:51,600 --> 00:26:53,800
that too.
I'm looking at your your parents

487
00:26:53,800 --> 00:26:55,600
house.
And it's not just the gear.

488
00:26:55,880 --> 00:26:57,680
You've also got to think about
the room.

489
00:26:57,920 --> 00:26:59,480
So I just want to throw that out
there, Mark.

490
00:26:59,880 --> 00:27:05,200
Yes, I do, and I see a couple of
people are grinning as well

491
00:27:05,200 --> 00:27:07,480
here.
Yes, shameless plug, right?

492
00:27:07,480 --> 00:27:09,920
Let's just call it what it is
and it wasn't really planned

493
00:27:09,920 --> 00:27:11,800
that way, but thank you, Ralph
for that.

494
00:27:11,960 --> 00:27:15,320
If I had some baseball music,
you know, the typical background

495
00:27:15,320 --> 00:27:18,520
organ music, I'd be playing that
right now 'cause that was a nice

496
00:27:18,520 --> 00:27:21,120
softball.
Thank you for tossing that one

497
00:27:21,120 --> 00:27:24,400
over.
And yes, I do consult people all

498
00:27:24,400 --> 00:27:27,600
the time on equipment and their
setup, etcetera.

499
00:27:27,960 --> 00:27:32,400
I don't, I don't call my self
the, you know, the Janaid, for

500
00:27:32,400 --> 00:27:34,360
example.
You know Janaid, that's his

501
00:27:34,520 --> 00:27:37,520
specialty.
And I do this all the time,

502
00:27:37,520 --> 00:27:40,720
especially with the podcasters
that hire me to help them launch

503
00:27:40,720 --> 00:27:43,120
their podcast.
They're usually starting from

504
00:27:43,120 --> 00:27:45,040
scratch.
So I'm helping them with

505
00:27:45,040 --> 00:27:46,840
equipment.
And to your point, I'm helping

506
00:27:46,840 --> 00:27:50,440
them find the proper space to
record in.

507
00:27:50,760 --> 00:27:54,960
I like this space in here.
It's not ideal for sound, but it

508
00:27:54,960 --> 00:27:59,120
is decent for sound in the sense
that it's all carpeted.

509
00:27:59,360 --> 00:28:00,920
There's lots of furniture in
here.

510
00:28:00,920 --> 00:28:05,400
There's things up on the wall to
help absorb the echoes this that

511
00:28:05,640 --> 00:28:09,920
absorb some of that sound that
naturally happens in a in an

512
00:28:09,920 --> 00:28:12,560
empty room.
So the more it's filled up and

513
00:28:12,560 --> 00:28:16,200
like I said, carpeting and
things on the wall, etcetera,

514
00:28:16,200 --> 00:28:19,000
the better quality you're gonna
get.

515
00:28:19,000 --> 00:28:22,680
So that was definitely one
reason why I chose this, yes.

516
00:28:22,680 --> 00:28:26,920
Mark, did they have to take down
the Farrah Fawcett posters and

517
00:28:26,920 --> 00:28:28,720
all the Star Wars posters and
everything?

518
00:28:28,720 --> 00:28:31,080
Are you in your room that you
grew up in?

519
00:28:32,640 --> 00:28:36,480
That's a funny question, and no,
this is not my childhood home.

520
00:28:36,800 --> 00:28:41,120
So my parents have downsized
since I left many years ago.

521
00:28:41,120 --> 00:28:45,520
And yeah, so this is not my
actual room, but I guess at one

522
00:28:45,520 --> 00:28:48,000
point they had to take all those
down because they moved.

523
00:28:48,280 --> 00:28:51,600
But yeah, no, this is not my old
childhood bedroom.

524
00:28:53,440 --> 00:28:55,600
Yeah.
So I think choosing And look,

525
00:28:55,600 --> 00:28:58,480
sometimes you can't.
You have no choice when you're

526
00:28:58,480 --> 00:29:00,120
on the go.
You got to work with the sound

527
00:29:00,120 --> 00:29:02,680
environment that you're in,
right?

528
00:29:02,680 --> 00:29:06,200
Like, for example, sometimes
some podcasters will podcasts

529
00:29:06,200 --> 00:29:10,200
from a convention and you're
going to have a lot of noise in

530
00:29:10,200 --> 00:29:12,920
the background.
And sometimes that's part of the

531
00:29:12,920 --> 00:29:16,160
charm of the recording.
Your audience knows you're on

532
00:29:16,160 --> 00:29:19,680
the go and they know, you know,
if you're at, say an event and

533
00:29:19,680 --> 00:29:23,160
you're recording at the event,
you're telling them most likely

534
00:29:23,160 --> 00:29:26,400
that you're there, right?
So they're a little going to be,

535
00:29:26,400 --> 00:29:28,160
in my opinion, a little more
tolerant.

536
00:29:28,160 --> 00:29:31,800
And again, like I called out
earlier with the P4, it's not

537
00:29:31,800 --> 00:29:35,320
going to be perfect, but it is
going to help by using that AI

538
00:29:35,320 --> 00:29:39,680
noise reduction feature.
So there's definitely things to

539
00:29:39,680 --> 00:29:44,240
consider in that regard.
But yes, if you can control it,

540
00:29:44,520 --> 00:29:48,120
finding an environment that's
appropriate will go a long way

541
00:29:48,120 --> 00:29:49,880
for you.
Mark, I just wanted to mention

542
00:29:50,120 --> 00:29:52,120
joining us online today.
I want to mention two people

543
00:29:52,120 --> 00:29:55,160
that have joined us online and
that's Adam Tech Tools and he

544
00:29:55,160 --> 00:29:57,840
says I love my P4 and is a
separate knob to control the

545
00:29:57,840 --> 00:29:59,840
volume of the soundboard, very
convenient.

546
00:30:00,400 --> 00:30:04,360
And Peter John Studio Live Today
said, howdy folks, hope everyone

547
00:30:04,360 --> 00:30:05,800
is well.
I just wanted to throw this out

548
00:30:05,800 --> 00:30:08,160
there because we're really
encouraging people to come and

549
00:30:08,160 --> 00:30:09,840
see us.
You can see me in my big old

550
00:30:10,080 --> 00:30:12,840
cowboy hat today.
But if you join us online, it's

551
00:30:12,840 --> 00:30:15,600
podcasting Morning chat.com/join
us.

552
00:30:15,600 --> 00:30:17,720
But I just want to shout out to
those two folks who have joined

553
00:30:17,720 --> 00:30:20,680
us today.
Yeah, and I know, I'm sorry, I

554
00:30:20,680 --> 00:30:23,480
didn't see who said it in the
chat, but as far as the person

555
00:30:23,480 --> 00:30:26,320
who likes their P4, who was The
Who said that?

556
00:30:26,600 --> 00:30:32,120
Yeah, that was Adam Tech Tools.
OK, so yes, Adam, that is the

557
00:30:32,120 --> 00:30:35,560
difference between the original
P4 and the P4.

558
00:30:35,560 --> 00:30:38,720
Next, I can't control easily
with.

559
00:30:38,720 --> 00:30:42,440
I don't have a knob for the
sound pad, so it's one big fault

560
00:30:42,440 --> 00:30:45,160
about it right now.
Hey Matt, did you just do a

561
00:30:45,160 --> 00:30:49,000
video on the P4?
Cuz I think I found it on

562
00:30:49,000 --> 00:30:50,920
YouTube which is really kind of
neat.

563
00:30:50,920 --> 00:30:52,640
Matt Yeah.
Matt Bliss.

564
00:30:52,640 --> 00:30:55,440
I don't have one, but I've been
present for discussions about

565
00:30:55,440 --> 00:30:56,720
them.
I do.

566
00:30:56,720 --> 00:30:58,680
I've done regular live streams
with.

567
00:30:58,680 --> 00:31:01,480
Yeah, because no, I I was just
doing this and I came up, I'll

568
00:31:01,480 --> 00:31:03,960
put it, I'll put it in the chat,
but I all of a sudden I see Matt

569
00:31:03,960 --> 00:31:05,960
Bliss on YouTube.
I'm like, Oh my God, that's him.

570
00:31:05,960 --> 00:31:08,120
And then I'm looking right here.
No, it looked like it was a good

571
00:31:08,120 --> 00:31:09,320
conversation.
Can't wait to watch it The.

572
00:31:09,320 --> 00:31:10,960
Algorithm's working.
That's right.

573
00:31:11,280 --> 00:31:13,160
That's right.
And Matt said something really

574
00:31:13,160 --> 00:31:15,400
important in the chat too that
we might want to talk about.

575
00:31:15,400 --> 00:31:17,480
OK.
And that is the Room Boy and

576
00:31:17,480 --> 00:31:20,120
then some post production?
The what was the first one?

577
00:31:20,120 --> 00:31:23,520
Matt mentioned in the chat room
control balance and then

578
00:31:23,520 --> 00:31:25,200
recording tech versus post
production.

579
00:31:25,200 --> 00:31:26,960
I think maybe we want to talk a
little bit about that, Mark,

580
00:31:26,960 --> 00:31:29,760
because you mentioned with the
pod track P4 next, you actually

581
00:31:29,760 --> 00:31:31,960
are using some AI tools to help
balance.

582
00:31:31,960 --> 00:31:34,680
That yeah, I am.
And I mean, with post

583
00:31:34,680 --> 00:31:39,120
production, I'm going to
probably most cases I'm going to

584
00:31:39,120 --> 00:31:43,520
run, especially when I'm on the
go, I'm going to run this audio

585
00:31:43,560 --> 00:31:49,280
through Offonic because it will
do a nice job of polishing it

586
00:31:49,280 --> 00:31:51,600
off for me.
I know a lot of editors have a

587
00:31:51,600 --> 00:31:55,080
lot of other tools that they
might be using besides something

588
00:31:55,080 --> 00:31:56,840
like Offonic.
DRI.

589
00:31:56,840 --> 00:31:59,200
See you nodding emphatically on
screen here.

590
00:31:59,200 --> 00:32:01,920
Did you want to share some some
tips on that?

591
00:32:01,920 --> 00:32:05,680
Well, when I first get RAW, you
know, a RAW file, the first

592
00:32:05,680 --> 00:32:10,760
thing I do is I run it through
Adobe and I think it's called

593
00:32:10,760 --> 00:32:14,160
Adobe Enhance or Adobe Voice
Enhance or something like that.

594
00:32:14,160 --> 00:32:17,520
Adobe Podcast, they do have a
free version, but there is a

595
00:32:17,520 --> 00:32:22,200
huge difference between the free
version and the paid version.

596
00:32:22,560 --> 00:32:28,360
I think the free version is
always at 100% and that is not

597
00:32:28,360 --> 00:32:30,480
ideal.
You know, if you pay for a full

598
00:32:30,480 --> 00:32:35,720
year for the paid version, it
comes out to be a little over $8

599
00:32:35,720 --> 00:32:41,120
a month and it is so worth it.
They've just done an update and

600
00:32:41,280 --> 00:32:44,200
they give you the, I don't know
what you call it, levers,

601
00:32:44,200 --> 00:32:48,760
gauges, the slide, the slide
gauge as to how much percentage

602
00:32:48,760 --> 00:32:52,840
you want to, you know, do for
the voice, for the music and for

603
00:32:52,840 --> 00:32:55,880
the background now.
So three different gauges that

604
00:32:55,960 --> 00:32:59,240
they give you and it works out
really well.

605
00:32:59,240 --> 00:33:04,120
Then I edit, cut, do what I need
to do to it and then after that

606
00:33:04,360 --> 00:33:07,640
I put the content through a
phonic.

607
00:33:07,640 --> 00:33:08,560
Perfect.
There you go.

608
00:33:08,560 --> 00:33:11,840
So oh, wow.
So you're using Adobe Podcasts

609
00:33:11,840 --> 00:33:15,760
on the front end, which is very
similar as far as what it does

610
00:33:15,760 --> 00:33:18,840
to a phonic, and then you're
using a phonic at the other end

611
00:33:19,120 --> 00:33:21,080
of your production process.
Interesting.

612
00:33:21,080 --> 00:33:22,680
OK, cool.
Cool.

613
00:33:22,760 --> 00:33:26,040
Thank you, Dr. Appreciate that.
And just so by the way, if

614
00:33:26,040 --> 00:33:28,800
you're listening on Clubhouse,
if you're on stage and you're

615
00:33:28,800 --> 00:33:32,600
flashing your emojis to get my
attention to speak, it doesn't

616
00:33:32,600 --> 00:33:38,360
look like I'm seeing those here
on Club Deck, which I'm using to

617
00:33:38,800 --> 00:33:41,640
as the third party app to
communicate with you guys today

618
00:33:41,640 --> 00:33:43,800
on Clubhouse.
So you may want to put like a

619
00:33:43,800 --> 00:33:48,160
one in the chat if you have
anything you want to add today.

620
00:33:48,160 --> 00:33:51,160
All right, So any other
questions, you know, by the way

621
00:33:51,160 --> 00:33:54,280
you might be asking or thinking
about headphones, I would say

622
00:33:54,280 --> 00:33:57,160
yes, especially if you're on the
go, especially if you're in

623
00:33:57,240 --> 00:34:00,480
louder environments.
Headphones, I would say are

624
00:34:00,480 --> 00:34:04,520
super important.
I continue just to use my my

625
00:34:04,520 --> 00:34:09,880
original Apple earbuds wired.
I am thinking about changing and

626
00:34:09,880 --> 00:34:12,840
upgrading at some point, but
right now these work fine for

627
00:34:12,840 --> 00:34:14,880
me.
I'm used to working with them

628
00:34:14,880 --> 00:34:17,920
used to having them.
I think that you're more

629
00:34:17,920 --> 00:34:21,239
appropriately you may want to
use more over the ear

630
00:34:21,440 --> 00:34:26,440
headphones, the ones that really
cover your ears to prevent noise

631
00:34:26,440 --> 00:34:29,480
bleeding.
In other words, when your

632
00:34:29,480 --> 00:34:32,199
headphones are a little too
close to your microphone if they

633
00:34:32,199 --> 00:34:35,760
are not over the ear.
A lot of times like these, some

634
00:34:35,760 --> 00:34:40,040
of the audio coming through my
earbuds will get picked up by

635
00:34:40,040 --> 00:34:43,719
the microphone and that'll cause
some feedback etcetera.

636
00:34:43,719 --> 00:34:48,080
So you may want to avoid that it
I seem to be able to handle

637
00:34:48,080 --> 00:34:48,920
that.
OK.

638
00:34:49,159 --> 00:34:52,159
But yeah, you made the over the
ear ones are probably the best.

639
00:34:52,159 --> 00:34:57,760
And there's Ralph demonstrating
his over the year headphones as

640
00:34:57,760 --> 00:35:00,000
well.
I like to tease that we are on

641
00:35:00,000 --> 00:35:02,400
camera in case you want to come
see us over there.

642
00:35:02,400 --> 00:35:07,320
And I try my best to make sure
to make this listenable for the

643
00:35:07,840 --> 00:35:11,480
listening audience and watchable
for the viewing audience.

644
00:35:11,600 --> 00:35:15,040
Because I do believe that you
can do both and that you don't

645
00:35:15,040 --> 00:35:20,240
have to create 2 separate pieces
of content, One for the audio,

646
00:35:20,240 --> 00:35:23,080
one for the video.
Radio people have been doing

647
00:35:23,080 --> 00:35:26,000
this for a long time, ever since
a lot of radio shows start

648
00:35:26,040 --> 00:35:28,800
appearing on TV.
Now they know how to paint a

649
00:35:28,800 --> 00:35:32,800
picture while also showing the
picture to their audience.

650
00:35:33,400 --> 00:35:35,920
So I, that's just me.
I know that there are some

651
00:35:35,920 --> 00:35:38,760
people out there that feel like
you have to do it that way.

652
00:35:39,280 --> 00:35:42,240
I just don't believe that.
I've been doing this for 20

653
00:35:42,240 --> 00:35:46,080
years and theater of the mind
has been something that I've

654
00:35:46,080 --> 00:35:49,440
been very proud of that I think
that I've been able to do pretty

655
00:35:49,440 --> 00:35:51,680
well.
And I think if you can do that

656
00:35:51,680 --> 00:35:56,160
well, you don't need to spend
time on two different edits.

657
00:35:56,320 --> 00:36:01,240
Yes, Dr., go ahead.
I just wanted to acknowledge

658
00:36:01,240 --> 00:36:05,440
that Jinnaid is up on stage, our
gear man.

659
00:36:06,280 --> 00:36:08,440
So I just wanted to acknowledge
that he was here.

660
00:36:08,880 --> 00:36:10,840
Cool.
Thank you and welcome to

661
00:36:10,920 --> 00:36:14,440
Jinnaid.
I I actually funny enough, I

662
00:36:14,440 --> 00:36:18,640
want to move switch gears here.
And this is where if I had my

663
00:36:18,640 --> 00:36:21,920
whoosh sound effect whoosh, I
would have played it right

664
00:36:21,920 --> 00:36:24,280
there.
Maybe we'll edit that in.

665
00:36:24,760 --> 00:36:26,280
But yeah, I want to switch
gears.

666
00:36:26,280 --> 00:36:29,360
I think unless anyone has any
other pressing questions about

667
00:36:29,360 --> 00:36:33,120
my setup is I just want to give
you that moment to ask.

668
00:36:33,120 --> 00:36:35,440
Is it working?
That's the only question we ever

669
00:36:35,440 --> 00:36:37,920
have.
Yes, it is working.

670
00:36:37,920 --> 00:36:38,640
It is.
That's all.

671
00:36:39,000 --> 00:36:40,800
That's all we care about.
It seems like we don't.

672
00:36:40,800 --> 00:36:42,320
Care about how the sausage is
made at this.

673
00:36:42,400 --> 00:36:46,640
Point yes thank you Alex and all
right Ralph you want to hit that

674
00:36:46,640 --> 00:36:53,640
again there it was the the
infamous whoosh and Matt in the

675
00:36:53,640 --> 00:36:57,280
chat says well I love sausage
talk yes I mean that's part of

676
00:36:57,320 --> 00:37:00,320
the appeal of this show it's
made for podcasters and I think

677
00:37:00,320 --> 00:37:04,480
a lot of podcasters are here
because they want to hear how

678
00:37:04,480 --> 00:37:07,520
the sausage is made but I think
for the most part we've handled

679
00:37:07,520 --> 00:37:11,400
it the one thing I didn't share
is that my video is coming

680
00:37:11,400 --> 00:37:17,040
through my iPhone 17 pro Max
camera that is and and honestly

681
00:37:17,040 --> 00:37:21,240
it's I think my cameras the
video is looking better than it

682
00:37:21,240 --> 00:37:24,400
does when I'm at my home studio
it's making me rethink what I'm

683
00:37:24,400 --> 00:37:28,200
using at home right now which is
the Elgato facecam pro.

684
00:37:28,200 --> 00:37:30,200
I agree, Mark.
It's much clearer.

685
00:37:30,240 --> 00:37:33,240
It's much easier to see.
It's like very good dude.

686
00:37:33,280 --> 00:37:33,680
Very.
Good.

687
00:37:33,680 --> 00:37:35,400
Yeah, Yep.
So there you go.

688
00:37:35,400 --> 00:37:38,280
You know, if people, if you
think, oh I have to go get that

689
00:37:38,360 --> 00:37:42,520
thousand dollar $3000 camera,
yeah, those are really nice and

690
00:37:42,520 --> 00:37:46,880
you can do a lot with them.
But if you've got a good mobile

691
00:37:46,880 --> 00:37:50,480
phone with a good camera, that
might be all you need.

692
00:37:50,480 --> 00:37:53,720
It's all I need for this.
OK, so you're going to hit that,

693
00:37:53,720 --> 00:37:55,000
Ralph.
Yeah, I thought so.

694
00:37:55,000 --> 00:37:59,040
OK, thank you, Ralph.
So the other area I want to go

695
00:37:59,040 --> 00:38:04,160
in is I, you know, basically I
saw this from Pod News.

696
00:38:04,200 --> 00:38:07,080
OK, let me pull this up for you.
Give me one moment, please.

697
00:38:07,600 --> 00:38:12,440
OK, so Pod News posted something
about competition, and they saw

698
00:38:12,440 --> 00:38:17,160
this because Tom Webster from.
Sounds Profitable shared a

699
00:38:17,160 --> 00:38:20,080
really interesting thought on
LinkedIn recently.

700
00:38:20,120 --> 00:38:23,880
He basically said that if
podcasters are worried that

701
00:38:23,880 --> 00:38:28,080
there are too many podcasts to
compete with, Tom Webster says,

702
00:38:28,080 --> 00:38:32,000
go look at books.
He says in 2025, more than 4

703
00:38:32,000 --> 00:38:36,560
million ISBN carrying books were
published in the United States

704
00:38:36,560 --> 00:38:40,680
alone, and more than three and a
half million of those were self

705
00:38:41,040 --> 00:38:43,560
published.
Meanwhile, according to Listen

706
00:38:43,560 --> 00:38:50,120
Notes, there were 207,907 new
podcasts that launched in 2025.

707
00:38:50,120 --> 00:38:52,760
There's a big difference there
when we're talking about book

708
00:38:52,760 --> 00:38:54,800
launches versus podcast
launches.

709
00:38:54,800 --> 00:38:58,120
But this is what I wanted to
talk a little bit about and then

710
00:38:58,160 --> 00:39:00,960
expand on that when I mentioned
it yesterday.

711
00:39:01,680 --> 00:39:05,440
I'm not fully convinced that
books and podcasts are a clean

712
00:39:05,440 --> 00:39:09,280
apples to apples comparison
because a book is often a one

713
00:39:09,280 --> 00:39:11,920
time commitment.
You can buy it, you can read it

714
00:39:11,920 --> 00:39:14,520
and you can move on.
A podcast usually asks for

715
00:39:14,520 --> 00:39:17,080
something different.
It wants that repeated

716
00:39:17,080 --> 00:39:20,960
attention, the repeated trust, a
place that somebody can go to.

717
00:39:20,960 --> 00:39:23,840
It's you're creating a routine,
or at least you're asking

718
00:39:23,840 --> 00:39:27,360
somebody to create a routine.
So while I do think Tom's point

719
00:39:27,360 --> 00:39:30,920
is a smart gut check, I think,
yeah, at least for the people

720
00:39:30,920 --> 00:39:34,720
who think that it's a crowded
market here in the world of

721
00:39:34,720 --> 00:39:37,040
podcasting.
I also think it raises a more

722
00:39:37,040 --> 00:39:40,720
interesting question if that
comparison does hold at all.

723
00:39:40,720 --> 00:39:44,760
Maybe it's actually it's
strengthening the case for a

724
00:39:44,760 --> 00:39:48,480
limited run or seasonal podcast
where the commitment feels maybe

725
00:39:48,480 --> 00:39:53,400
a little more clear, the entry
point might feel easier and

726
00:39:53,400 --> 00:39:55,760
people know exactly what they're
signing up for.

727
00:39:55,760 --> 00:39:59,280
So my first question for you
this morning is what do you

728
00:39:59,280 --> 00:40:03,200
think podcasters really mean
when they say podcasting is too

729
00:40:03,200 --> 00:40:05,240
crowded?
And if you want to respond to my

730
00:40:05,240 --> 00:40:09,320
thoughts on the apples to apples
comparison, you're more than

731
00:40:09,320 --> 00:40:11,440
welcome to do that as well.
Let's go to BC.

732
00:40:11,440 --> 00:40:13,240
We haven't talked a lot yet to
BC today.

733
00:40:13,400 --> 00:40:14,480
Go for it BC.
Yeah.

734
00:40:14,600 --> 00:40:17,880
And personally, this comes from
kind of a viewpoint where I

735
00:40:17,880 --> 00:40:22,520
realized over time about myself
is that I tend to realize

736
00:40:22,520 --> 00:40:25,800
passions that I have long after
I feel like I should have.

737
00:40:26,320 --> 00:40:30,000
So I think part of what people
mean by that when podcasting is

738
00:40:30,000 --> 00:40:33,360
too saturated or too busy is
that they they feel like they

739
00:40:33,360 --> 00:40:36,880
have a good idea, but it might
align too well with what they

740
00:40:36,880 --> 00:40:40,800
believe is already maybe an over
saturated niche within

741
00:40:40,800 --> 00:40:43,440
podcasting.
So the question becomes, how do

742
00:40:43,480 --> 00:40:47,680
I cut through the noise?
Is is my whole aim to cut

743
00:40:47,680 --> 00:40:49,680
through the noise?
Am I trying to build a business?

744
00:40:49,680 --> 00:40:52,960
Am I trying to, you know, really
stand out here?

745
00:40:52,960 --> 00:40:54,880
How do I do that?
There are so many people already

746
00:40:54,880 --> 00:41:00,360
in this particular genre of this
platform that it seems almost

747
00:41:00,360 --> 00:41:04,720
like I'll get lost in this
cacophony of everything already

748
00:41:04,720 --> 00:41:08,120
out there.
So that's that's my initial take

749
00:41:08,280 --> 00:41:11,520
for that question.
OK, yeah, that I I hear that and

750
00:41:11,520 --> 00:41:14,000
I see a lot of other people want
to chime in as well.

751
00:41:14,000 --> 00:41:16,520
So for the sake of time, let me
keep it moving.

752
00:41:17,040 --> 00:41:19,120
Matt, let's go to you and then
we're going to check in with

753
00:41:19,120 --> 00:41:20,280
Jonathan.
Go ahead, Matt.

754
00:41:20,360 --> 00:41:24,440
I whenever the competition thing
comes up, I've slowly refined

755
00:41:24,440 --> 00:41:26,360
what I internally respond to it
with.

756
00:41:26,360 --> 00:41:28,640
Generally not outwardly because
people don't like usually hear

757
00:41:28,640 --> 00:41:30,920
me complain about stuff, but my,
I like to think about it from a

758
00:41:30,920 --> 00:41:34,640
behavioral perspective.
I think humans, patent seekers

759
00:41:34,640 --> 00:41:37,920
and their optimizers.
And often the conceit of

760
00:41:37,920 --> 00:41:42,120
competition when discussed in
podcasting is that people see

761
00:41:42,560 --> 00:41:46,800
too many of the thing they're
trying to make and then feel

762
00:41:46,800 --> 00:41:49,960
like they're competing for a
limited resource in order to

763
00:41:49,960 --> 00:41:56,000
make their splash.
I guess for every single person

764
00:41:56,000 --> 00:41:58,080
I know, Ralph, I'm a complaint.
I'll try to keep this short,

765
00:41:58,080 --> 00:42:00,600
Ralph, stop distracting me.
The point that we always make

766
00:42:00,600 --> 00:42:03,240
about competition when it comes
up, the line that comes up is

767
00:42:03,240 --> 00:42:05,160
it's not competition, it's
collaboration.

768
00:42:05,160 --> 00:42:07,520
It really is.
And perhaps this is a good segue

769
00:42:07,520 --> 00:42:10,640
to talk about the book stuff.
I described it yesterday on the

770
00:42:10,640 --> 00:42:15,200
show, I think as podcasters
imagining their listeners

771
00:42:15,200 --> 00:42:18,200
looking at a whole shelf of
every single kind of podcast

772
00:42:18,200 --> 00:42:22,760
that exists and they just select
1 based on whatever decision

773
00:42:22,760 --> 00:42:25,200
they want to make, and they
never pick another one off the

774
00:42:25,200 --> 00:42:28,080
shelf.
But it is absolutely not that

775
00:42:28,080 --> 00:42:30,840
simple.
And it's more collaborative in

776
00:42:30,840 --> 00:42:36,080
the sense that don't even know
what the analogy would be.

777
00:42:36,080 --> 00:42:39,440
You guys love creating, going to
the juice dispensers and getting

778
00:42:39,440 --> 00:42:42,280
like a little bit of Fanta and a
little bit of Coke and a bit of

779
00:42:42,280 --> 00:42:45,600
Pepsi and a bit of Doctor Pepper
and creating your own drink,

780
00:42:45,600 --> 00:42:47,640
right?
I think that's more what

781
00:42:47,640 --> 00:42:50,720
podcasting is for it.
But we as people, we we have a

782
00:42:50,720 --> 00:42:53,120
propensity to be our own worst
enemies when it comes to

783
00:42:53,120 --> 00:42:55,440
thinking of it.
Competition means there's a

784
00:42:55,440 --> 00:42:57,080
winner.
And if we're not winning, then

785
00:42:57,080 --> 00:43:00,240
it feels like a problem.
But I think it's, it's a

786
00:43:00,240 --> 00:43:02,680
behavioral pattern.
It's a mistaken one.

787
00:43:02,760 --> 00:43:06,080
It, it makes us misinterpret
what the whole competition thing

788
00:43:06,080 --> 00:43:08,200
is.
Yeah, a good point, Matt and I,

789
00:43:08,320 --> 00:43:12,480
I think there are probably a lot
of musicians that would be able

790
00:43:12,480 --> 00:43:15,080
to relate to this, right?
And it, and it's funny to me

791
00:43:15,080 --> 00:43:19,560
though, because you don't see
people, well, I'm sure you see

792
00:43:19,560 --> 00:43:21,840
plenty of people giving up
because they feel like there are

793
00:43:21,840 --> 00:43:26,040
too many people that are playing
the same kind of music.

794
00:43:26,040 --> 00:43:29,720
And maybe they feel like, oh, I
can't get nearly as popular as

795
00:43:29,720 --> 00:43:33,960
this band or that artist.
But you know, you do still see

796
00:43:33,960 --> 00:43:38,600
way more people learning how to
play an instrument, right?

797
00:43:38,600 --> 00:43:41,800
So they're not that discouraged
that they're like, oh, forget

798
00:43:41,800 --> 00:43:43,240
it.
I'm not going to learn how to

799
00:43:43,240 --> 00:43:46,280
play this instrument, right.
I I just, there are some

800
00:43:46,280 --> 00:43:49,640
comparisons to musicians, I
think.

801
00:43:49,640 --> 00:43:52,800
And yeah, I think that when we
do see, I think you're right,

802
00:43:52,800 --> 00:43:56,960
Matt, as podcasters, when we do
see all of these other podcasts

803
00:43:56,960 --> 00:43:59,520
or, you know, a lot of times
when I'm working with a new

804
00:43:59,520 --> 00:44:03,360
podcaster, they're hesitant to
start because they say, yeah,

805
00:44:03,400 --> 00:44:04,920
you know, like here's an
example.

806
00:44:04,920 --> 00:44:08,320
I want to start a podcast on
caregiving and helping your

807
00:44:08,320 --> 00:44:11,360
elderly parents in their later
years of life.

808
00:44:11,360 --> 00:44:14,680
But I see so many podcasts out
there on that already.

809
00:44:14,680 --> 00:44:17,200
I don't know if I should do it.
I don't know if mines going to

810
00:44:17,200 --> 00:44:20,000
be different enough etcetera,
etcetera.

811
00:44:20,000 --> 00:44:22,840
And of course my answer always
is it's different because it's

812
00:44:22,840 --> 00:44:25,920
coming from you and it's your
experiences and it's your

813
00:44:25,920 --> 00:44:27,880
interviews.
If it's an interview podcast,

814
00:44:28,040 --> 00:44:32,240
it's your questions that you're
asking these different guests.

815
00:44:32,240 --> 00:44:35,200
It it, it's instantly unique
because it's you.

816
00:44:35,200 --> 00:44:38,280
OK, I want to go to Jonathan and
then I'll keep it going.

817
00:44:38,280 --> 00:44:40,200
I see several other people want
to chime in as well.

818
00:44:40,200 --> 00:44:42,920
Go ahead, Jonathan.
You stole my Thunder, Mark.

819
00:44:42,920 --> 00:44:46,840
Oh my bad.
So yeah, it's you there.

820
00:44:46,840 --> 00:44:50,400
I hate this over saturation
question because it's not over

821
00:44:50,400 --> 00:44:52,720
saturated.
You're the only person that's

822
00:44:52,720 --> 00:44:54,920
doing your podcast.
So get out there and do your

823
00:44:54,920 --> 00:44:57,400
podcast.
There's so many podcasts that

824
00:44:57,400 --> 00:44:58,600
are out there.
Even when we look at the

825
00:44:58,600 --> 00:45:02,120
Obsession Worthy podcast,
there's so many podcasts out

826
00:45:02,120 --> 00:45:04,880
there that are kind of the same,
but because they have a unique

827
00:45:04,880 --> 00:45:08,880
spin, because it's a different
person hosting, it's different.

828
00:45:08,880 --> 00:45:11,240
So just do your own podcast.
Yeah.

829
00:45:11,440 --> 00:45:13,600
Yeah, I'm with you there.
OK, Matt, go ahead.

830
00:45:13,600 --> 00:45:16,880
You wanna follow up to Jonathan?
Yeah, just very quickly that to,

831
00:45:17,360 --> 00:45:19,560
again, like Ralph was doing
before talking to the people who

832
00:45:19,560 --> 00:45:22,560
are listening to this and going,
well, that makes sense, but how

833
00:45:22,560 --> 00:45:24,720
do I get there?
I think there's a common problem

834
00:45:24,720 --> 00:45:27,600
in podcasting where people
default, they regress to the

835
00:45:27,600 --> 00:45:29,520
mean because of the common
advice.

836
00:45:29,600 --> 00:45:33,000
And something I like to call
podcaster divergent happens the

837
00:45:33,000 --> 00:45:36,640
more podcasting you do where you
get eventually to the stage.

838
00:45:36,640 --> 00:45:38,640
Jonathan's talking about where
it's your voice, your

839
00:45:38,640 --> 00:45:41,560
perspective, it's unique,
there's no other like it, and so

840
00:45:41,560 --> 00:45:45,480
you have space there.
But when we begin in podcasting,

841
00:45:45,760 --> 00:45:48,560
we get told to get these
microphones, talk about these

842
00:45:48,560 --> 00:45:52,920
things, hook people this way,
and you have to go through that

843
00:45:53,640 --> 00:45:59,200
common mean of activity in order
to find where your uniqueness

844
00:45:59,200 --> 00:46:01,080
is.
That takes time.

845
00:46:01,080 --> 00:46:04,720
That takes doing.
Like Mark said, ruminating on it

846
00:46:05,240 --> 00:46:08,560
and deciding whether you have
space before you even begin.

847
00:46:08,680 --> 00:46:11,600
You can't get started on that
journey yet.

848
00:46:12,240 --> 00:46:17,240
So the podcaster dive off
Jonathan disagrees.

849
00:46:17,240 --> 00:46:18,920
Weigh in.
And it's just because.

850
00:46:19,520 --> 00:46:22,160
Everybody already has their own
unique voice.

851
00:46:22,160 --> 00:46:24,280
They already have a way of
showing up.

852
00:46:24,280 --> 00:46:27,320
They can do a podcast that's
unique from the beginning.

853
00:46:28,120 --> 00:46:30,760
I'm sorry, I kind of, I get what
you're saying.

854
00:46:30,760 --> 00:46:34,120
I get what you're saying, but I
I think really, yes, they're

855
00:46:34,120 --> 00:46:37,760
going to need to find their own
permanent voice, but when they

856
00:46:37,760 --> 00:46:39,160
start, they're gonna have their
own unique.

857
00:46:39,160 --> 00:46:40,160
Voice.
Yeah, everybody.

858
00:46:40,320 --> 00:46:43,040
I don't dismiss that at all.
Everybody starts with a unique

859
00:46:43,040 --> 00:46:44,800
voice.
But what we have to realize

860
00:46:44,800 --> 00:46:48,360
about the nature of podcasting
today isn't that people go, I'd

861
00:46:48,360 --> 00:46:50,400
like to start a podcast now.
I'm gonna walk around with my

862
00:46:50,400 --> 00:46:53,400
phone and record on voice notes
for a bit and then release it

863
00:46:53,400 --> 00:46:54,960
and see what happens.
What they do is they go to

864
00:46:54,960 --> 00:46:58,000
Reddit and they go to Facebook
and they go, I'd like to start a

865
00:46:58,000 --> 00:47:01,280
podcast.
What gear do I need and what's

866
00:47:01,280 --> 00:47:04,240
the best way to structure my
episodes Like again, the human

867
00:47:04,240 --> 00:47:07,200
is their own worst enemy here,
their optimizers, their pattern

868
00:47:07,200 --> 00:47:09,080
matches.
And we're also in an environment

869
00:47:09,080 --> 00:47:12,840
where enough people have done it
that the common advice becomes

870
00:47:12,840 --> 00:47:14,760
common wisdom, even if it's not
wise.

871
00:47:15,320 --> 00:47:19,000
But Matt, what you're failing to
realize is all that information

872
00:47:19,000 --> 00:47:22,720
is just the baseline.
It's what you put into it.

873
00:47:23,000 --> 00:47:27,920
And I'm in an industry where
we're doing an interview where

874
00:47:27,920 --> 00:47:33,440
20 to 50 other people are doing
the same interview, OK, same

875
00:47:33,440 --> 00:47:36,680
interview with the same actor.
What makes us different?

876
00:47:37,080 --> 00:47:39,200
It's the questions.
It's our personality.

877
00:47:39,640 --> 00:47:42,520
And the bottom line is people
have to get over the fact that

878
00:47:42,720 --> 00:47:45,760
they're listening to you because
they want to listen to your

879
00:47:45,760 --> 00:47:49,320
perspective.
When we do reviews, there's 5 to

880
00:47:49,320 --> 00:47:53,880
1000 different people reviewing,
but they're coming to your

881
00:47:53,880 --> 00:47:55,960
podcast because they want to
hear your view.

882
00:47:56,040 --> 00:47:59,160
Because you've built that up.
And if you haven't built it up,

883
00:47:59,320 --> 00:48:01,720
you're building it up.
So, yeah.

884
00:48:01,720 --> 00:48:06,560
But that's the reason why that's
why it's so unique, is because

885
00:48:06,560 --> 00:48:09,920
it's you.
And people have to understand

886
00:48:09,920 --> 00:48:10,920
that.
And it's hard to understand.

887
00:48:10,920 --> 00:48:13,640
I'm not saying it's not because
everybody wants to be famous and

888
00:48:13,640 --> 00:48:16,240
everybody wants to do this.
It's your perspective.

889
00:48:16,800 --> 00:48:19,840
I think, I think you're all
agreeing with me, but only I

890
00:48:19,840 --> 00:48:22,480
might understand it, if only
because I've explained it

891
00:48:22,480 --> 00:48:24,640
poorly.
But what you're all saying is

892
00:48:24,680 --> 00:48:27,640
contributes to the case I tried
to make there that you can't,

893
00:48:27,680 --> 00:48:30,480
You can't.
I don't think there's some

894
00:48:30,480 --> 00:48:33,200
podcasters are lucky.
They begin with their unique

895
00:48:33,200 --> 00:48:35,640
take and that's the thing that
they do going forward.

896
00:48:35,640 --> 00:48:38,320
I think you'll find that if you
poll the majority of population

897
00:48:38,320 --> 00:48:41,840
of podcasters that begin, they
begin in the less unique case

898
00:48:41,840 --> 00:48:45,160
and it just becomes, I'm not
going to over explain it or hog

899
00:48:45,160 --> 00:48:46,560
the mic.
I'm just going to say I think

900
00:48:46,560 --> 00:48:50,760
what you guys are talking about
is something that comes with

901
00:48:50,760 --> 00:48:53,560
time that at the beginning you
have your unique voice.

902
00:48:53,560 --> 00:48:56,480
Everything is intrinsically
possessed from the very

903
00:48:56,480 --> 00:48:59,480
beginning, but making that
outward representation of that,

904
00:49:00,000 --> 00:49:02,840
it's not about doing the podcast
to discover what your personal

905
00:49:02,840 --> 00:49:05,440
perspective is.
That may come about as a result

906
00:49:05,440 --> 00:49:06,840
if you're a particular type of
person.

907
00:49:06,840 --> 00:49:09,720
But the podcast creation stuff
is a journey.

908
00:49:09,720 --> 00:49:12,600
And at the beginning, you're not
going to have the same kind of

909
00:49:12,600 --> 00:49:15,480
podcast as you do at the end.
I think that's the only point I

910
00:49:15,480 --> 00:49:17,840
wanted to make.
OK, thank you, Matt, appreciate

911
00:49:17,840 --> 00:49:19,520
that.
And I know a lot of people

912
00:49:19,520 --> 00:49:21,840
wanted to chime in here.
Bear with me, gang.

913
00:49:22,000 --> 00:49:24,200
I'm going to go to Sid and then
I'm going to go to Janae.

914
00:49:24,440 --> 00:49:25,600
Go ahead, Sid.
Good morning.

915
00:49:25,600 --> 00:49:29,360
Hey, good morning everybody.
So my thoughts about competition

916
00:49:29,400 --> 00:49:32,240
really I think you are your only
competition.

917
00:49:32,400 --> 00:49:35,800
Who you were yesterday is your
competition, The show you put

918
00:49:35,800 --> 00:49:37,320
out last week is your
competition.

919
00:49:37,840 --> 00:49:39,880
How can you improve it?
How can you get better?

920
00:49:41,240 --> 00:49:43,800
What can you do differently to
grow the reach of your show?

921
00:49:43,800 --> 00:49:46,240
So at the end of the day, I
think you are really your own

922
00:49:46,240 --> 00:49:49,040
competition and trying to work
every day to improve.

923
00:49:49,040 --> 00:49:54,080
But saying that, when there are
multiple shows in your niche, I

924
00:49:54,320 --> 00:49:56,720
love embracing them and I think
you should embrace them.

925
00:49:57,200 --> 00:50:01,200
I call it coopetition, where
hey, if there's multiple people

926
00:50:01,480 --> 00:50:04,040
talking about office furniture,
that's great because that's

927
00:50:04,040 --> 00:50:06,880
expanding my opportunity to be
discovered.

928
00:50:06,880 --> 00:50:09,520
That is giving me more platforms
where I can actually go be a

929
00:50:09,520 --> 00:50:11,920
guest on.
It's giving my industry more

930
00:50:11,920 --> 00:50:13,760
visibility.
It's giving my topic more

931
00:50:13,760 --> 00:50:16,640
visibility and I go listen to
those shows.

932
00:50:16,640 --> 00:50:21,160
I have those shows that I feel
are closest to mine on my weekly

933
00:50:21,160 --> 00:50:23,440
playlist because I want to hear
what they're talking about

934
00:50:23,440 --> 00:50:26,680
because I get ideas from them
about what could I talk about or

935
00:50:26,680 --> 00:50:28,600
what guest could I interview.
And I'm also building

936
00:50:28,600 --> 00:50:30,560
relationships with the ones that
I don't know.

937
00:50:30,920 --> 00:50:33,560
I met a lady recently, she
connected with me on LinkedIn.

938
00:50:33,560 --> 00:50:36,320
I realized she had a show.
I actually listened to her give

939
00:50:36,320 --> 00:50:38,600
a talk.
We started chatting by LinkedIn.

940
00:50:38,600 --> 00:50:40,920
I went and listened to her show
and I thought, oh wow, she's

941
00:50:40,960 --> 00:50:42,480
doing something really similar
to me.

942
00:50:43,040 --> 00:50:45,720
It's a OK to be friends with
your competitors because you can

943
00:50:45,720 --> 00:50:47,840
work together, you can do things
together, you can speak

944
00:50:47,840 --> 00:50:50,120
together.
Maybe you could Co host a show

945
00:50:50,120 --> 00:50:51,320
together.
I think there's so much

946
00:50:51,320 --> 00:50:56,240
opportunity here to uplift an
industry or uplift A niche that

947
00:50:56,240 --> 00:50:58,800
you should embrace those people
that are doing something

948
00:50:58,800 --> 00:51:00,800
similar.
To thank you, Sid.

949
00:51:00,880 --> 00:51:03,480
Yes, I'm with you there.
And I think the biggest point,

950
00:51:03,480 --> 00:51:06,240
that's at least the one that's
sticking with me the most, is

951
00:51:06,240 --> 00:51:11,360
that we are our own competition.
That's a lesson that I continue

952
00:51:11,360 --> 00:51:16,600
to teach myself here and there.
Sometimes I get a little too

953
00:51:16,600 --> 00:51:21,160
caught up in what the others are
doing and I look at myself and

954
00:51:21,160 --> 00:51:25,040
say, why aren't I doing that?
And sometimes that's healthy,

955
00:51:25,280 --> 00:51:26,840
right?
Because like you said, Sid, you

956
00:51:26,840 --> 00:51:30,480
can look at that as an idea and
say, oh, they're doing that.

957
00:51:30,480 --> 00:51:33,240
That means that's something I
could be doing or I could do

958
00:51:33,240 --> 00:51:36,240
something similar.
But you know, I admit I'm human

959
00:51:36,240 --> 00:51:38,920
and there are times that I see
somebody doing something and I

960
00:51:38,920 --> 00:51:41,640
get down on myself that I'm not
doing that right.

961
00:51:41,640 --> 00:51:44,720
But I think, I think if it's
just a perspective thing and I

962
00:51:44,720 --> 00:51:48,520
think if we can start looking
at, well, here's this idea that

963
00:51:48,520 --> 00:51:52,160
this person's doing, I'm
attracted to this idea, what can

964
00:51:52,160 --> 00:51:56,080
I do similar to that or how can
I make that mine or how can I

965
00:51:56,080 --> 00:51:59,440
make that better?
I think that really creates a

966
00:51:59,440 --> 00:52:01,800
big shift for me.
All right, I want to go to

967
00:52:01,800 --> 00:52:03,040
Janae.
Go ahead, Janae.

968
00:52:03,320 --> 00:52:04,560
Good morning.
Good morning.

969
00:52:04,560 --> 00:52:07,040
I love this conversation.
It's very, very important,

970
00:52:07,040 --> 00:52:09,720
especially for people trying to
start with the podcasting and

971
00:52:09,720 --> 00:52:11,600
saying, hey, there's so many
podcasts out there.

972
00:52:12,160 --> 00:52:14,840
Then the one, the number one,
the number one thing that we

973
00:52:14,840 --> 00:52:18,840
need to look at is how many
people are actually creating

974
00:52:18,920 --> 00:52:22,640
podcasts in your space versus
not like there's going to be

975
00:52:22,640 --> 00:52:27,360
always more consumers than there
are creators.

976
00:52:27,360 --> 00:52:30,560
And that's a fact, right?
11,000 books published every

977
00:52:30,560 --> 00:52:33,200
single day, right?
So think about that number.

978
00:52:33,200 --> 00:52:35,960
Do you know how many YouTube
channels there are in the world?

979
00:52:35,960 --> 00:52:39,760
The entire world?
About 250 million compared to

980
00:52:39,760 --> 00:52:42,120
the 8 billion population that we
have.

981
00:52:42,120 --> 00:52:47,440
So yes, you can be yourself, but
to be yourself you've got to

982
00:52:47,440 --> 00:52:50,600
really put in the time.
And I think that's what Matthew

983
00:52:50,600 --> 00:52:52,080
was saying, you've got to put in
the time.

984
00:52:52,600 --> 00:52:57,160
We learn about Hussein Bolt when
he hit the world record, he'd

985
00:52:57,160 --> 00:53:00,160
been working at it for 20 plus
years, right?

986
00:53:00,160 --> 00:53:04,400
We don't get to this expertise
without the work.

987
00:53:04,720 --> 00:53:08,360
So that's what I understand.
And yes, you got to really get

988
00:53:08,360 --> 00:53:12,000
out there and continue to get
better in your craft.

989
00:53:12,000 --> 00:53:14,800
Look at yesterday's stuff.
Look at the video you created.

990
00:53:15,360 --> 00:53:19,880
Because that's how athletes,
that's how Olympians, they stand

991
00:53:19,880 --> 00:53:22,120
up because they're competing
against themselves.

992
00:53:22,240 --> 00:53:26,320
Thank you.
Hey, Mark, yes, I think one last

993
00:53:26,320 --> 00:53:29,160
thing you have to realize is
because podcasts aren't that

994
00:53:29,160 --> 00:53:33,320
long, and I know there are long
podcasts, but even an hour isn't

995
00:53:33,320 --> 00:53:36,640
that long when you're driving,
when you're doing whatever

996
00:53:36,640 --> 00:53:40,200
you're doing.
It's a lot easier to listen to

997
00:53:40,200 --> 00:53:42,840
multiple podcasts on the same
topic.

998
00:53:43,840 --> 00:53:47,240
And I know I do that.
And I think it's a little bit

999
00:53:47,240 --> 00:53:51,160
different than a book in that
sense because like you said,

1000
00:53:51,160 --> 00:53:55,760
it's more of an investment
versus versus listening to a

1001
00:53:55,760 --> 00:54:00,040
review and you like to hear
other versions of the same

1002
00:54:00,040 --> 00:54:03,880
topic.
So I think that's why the space

1003
00:54:04,160 --> 00:54:07,080
might seem like it's crowded,
but it's really not, I don't

1004
00:54:07,080 --> 00:54:09,400
think.
Yeah, Thank you, Alex.

1005
00:54:09,400 --> 00:54:13,160
And listen, I know that the
debate is still going on here in

1006
00:54:13,160 --> 00:54:16,800
the chat.
You know, as far as what Matt is

1007
00:54:16,800 --> 00:54:22,080
saying, which I, I look, I think
that actually Matt and Jonathan

1008
00:54:22,600 --> 00:54:27,200
see more eye to eye on this than
we realize here because I think

1009
00:54:27,200 --> 00:54:30,200
where Jonathan really is going.
And Jonathan, you can jump in

1010
00:54:30,200 --> 00:54:33,640
if, if I'm wrong, but I think
where Jonathan's going here is

1011
00:54:33,920 --> 00:54:38,560
that it's more about when you're
starting a podcast.

1012
00:54:38,760 --> 00:54:42,600
A lot of people won't do it
because they are comparing

1013
00:54:42,600 --> 00:54:46,560
themselves to the more seasoned
podcasters out there.

1014
00:54:47,160 --> 00:54:52,200
But the the reality is, is they
can be like Jonathan is saying,

1015
00:54:52,200 --> 00:54:54,680
unique.
They can be different right out

1016
00:54:54,680 --> 00:54:56,720
of the gate.
I think what Matt's trying to

1017
00:54:56,720 --> 00:54:59,080
say is, is yes, that is the
starting point.

1018
00:54:59,080 --> 00:55:02,320
I think he agrees with that.
And I think what we're getting

1019
00:55:02,320 --> 00:55:05,400
at is some of the things like,
Ralph, you were just saying in

1020
00:55:05,400 --> 00:55:09,760
the chat here that the for one
there, the issue is, is that

1021
00:55:09,760 --> 00:55:13,120
most people will follow what
other others are hearing and

1022
00:55:13,120 --> 00:55:16,680
seeing and not think about how
they're different, right?

1023
00:55:16,680 --> 00:55:18,560
That's one thing.
And then there was another thing

1024
00:55:18,560 --> 00:55:21,160
that you said, Ralph, and I
can't find it right now.

1025
00:55:22,360 --> 00:55:24,000
I don't know if you can chime
in.

1026
00:55:24,440 --> 00:55:28,800
I said to be yourself, you've
got to know yourself, and I

1027
00:55:28,800 --> 00:55:31,880
think that's the journey of
discovery we all have to go

1028
00:55:31,880 --> 00:55:35,080
through when we're doing any
kind of content creation.

1029
00:55:35,080 --> 00:55:37,880
As you like, Like Janae said,
you got to put in the reps, you

1030
00:55:37,880 --> 00:55:43,200
got to understand who you are
and then work towards explaining

1031
00:55:43,200 --> 00:55:46,120
that to your audience.
Yeah, I think that's it.

1032
00:55:46,120 --> 00:55:51,200
And so it's yes, once you start
the podcast, start as you do

1033
00:55:51,200 --> 00:55:54,880
your best and embrace that it's
you.

1034
00:55:55,600 --> 00:55:58,400
But then, yeah, you got to
understand you're gonna you want

1035
00:55:58,400 --> 00:56:00,960
to put in the reps because
that's how you're going to

1036
00:56:00,960 --> 00:56:05,160
improve upon you, right.
And I think that's the big

1037
00:56:05,160 --> 00:56:06,440
difference.
Yes, Dr., go ahead.

1038
00:56:07,400 --> 00:56:11,200
Well, you know, in the olden
days of television, and I think

1039
00:56:11,200 --> 00:56:17,120
I can speak with some authority
here, there was usually just one

1040
00:56:17,120 --> 00:56:21,760
television in the household and
the hours that, you know, are

1041
00:56:21,760 --> 00:56:25,360
you going to watch Carol Burnett
at 10:00 or you going to watch

1042
00:56:25,360 --> 00:56:28,600
something else?
So it was very the competition

1043
00:56:28,600 --> 00:56:34,200
was high, but now you have stuff
that's on call, you can pull it

1044
00:56:34,200 --> 00:56:40,160
up at any time 24/7.
So the whole competition thing,

1045
00:56:40,240 --> 00:56:46,560
I don't even think it exists in
in podcasting as much because of

1046
00:56:46,560 --> 00:56:48,840
the on call thing, on demand
thing.

1047
00:56:49,280 --> 00:56:55,440
Also, this is the exact reason
why everyone should niche down.

1048
00:56:56,120 --> 00:57:01,840
You know, how how crowded is the
office furniture space?

1049
00:57:02,240 --> 00:57:04,200
You know, that's the space that
sit is in.

1050
00:57:04,480 --> 00:57:09,560
How crowded is that space?
You know, so this is like the

1051
00:57:09,560 --> 00:57:13,680
perfect reason to really niche
down, niche down, niche down.

1052
00:57:14,800 --> 00:57:17,800
Thank you Dr. OK, let me see
here.

1053
00:57:17,800 --> 00:57:22,400
I think this is probably going
to be a good place to so I'm

1054
00:57:22,400 --> 00:57:25,360
sorry to stop or else we're
going another hour here.

1055
00:57:25,480 --> 00:57:28,080
We are back tomorrow at 7:00 AM
Eastern.

1056
00:57:28,080 --> 00:57:30,920
I just want to say that I
appreciate this conversation

1057
00:57:30,920 --> 00:57:33,880
gang, and I appreciate the
differences of opinions as well.

1058
00:57:34,080 --> 00:57:37,200
And I appreciate the fact that
we can have those differences of

1059
00:57:37,200 --> 00:57:42,440
opinions and still put on a show
that's got value and is quality.

1060
00:57:42,440 --> 00:57:46,600
So yes, today we talked about
two very different sides of

1061
00:57:46,600 --> 00:57:51,200
podcasting. 1 was practical,
right, how to keep creating when

1062
00:57:51,200 --> 00:57:54,440
your setup isn't necessarily
perfect or it's not a perfect

1063
00:57:54,440 --> 00:57:56,840
scenario.
And the other is strategic about

1064
00:57:56,840 --> 00:58:00,440
how to think about competition,
commitment, and really what

1065
00:58:00,440 --> 00:58:04,760
gives your show a true shot,
which I think we all agree on.

1066
00:58:04,760 --> 00:58:08,360
It's embracing your uniqueness.
So thanks for being a part of

1067
00:58:08,360 --> 00:58:10,760
this conversation today.
Again, we are back tomorrow,

1068
00:58:10,760 --> 00:58:13,440
7:00 AM Eastern.
We're going to we're going to

1069
00:58:13,440 --> 00:58:16,560
fine tune our podcast
descriptions when we're having

1070
00:58:16,560 --> 00:58:19,240
those conversations with people
for the first time and they say,

1071
00:58:19,240 --> 00:58:22,800
what's your podcast about?
Can you do it in five words?

1072
00:58:22,800 --> 00:58:26,040
And we're going to try that
tomorrow at 7:00 AM Eastern.

1073
00:58:26,200 --> 00:58:29,200
So join us then podcasting
morning chat.com.

1074
00:58:29,360 --> 00:58:32,920
And until then, make it a great
day, everybody.