481. Podcasting Shake-Up: Ads, Burnout & Competition

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Good morning podcasting Morning
Chat.

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Today is Wednesday, March 25th,
2026, and today it's our news

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and comment episode and we're
getting into why advertisers are

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spending more on podcasts, why
some long time creators are

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stepping away from podcasting,
and whether podcasters are

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thinking about competition all
wrong.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
please share this with a fellow

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podcaster.
And now give us 30 seconds and

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we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,

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Morning Chat.
Thank you so much for being

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here.
I am your host, Mark Ronik, and

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today is a little different for
me anyway, may not be totally

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different for you, but a little
different because I am

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traveling.
I'm at my parents.

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I think the last time I was
recording regularly from my

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parents place was back in the
fall of 2024.

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That was right after the
hurricane, Hurricane Helene came

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through and we were in between
homes as it was like whether the

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hurricane came or not, we were
in between homes and then the

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hurricane came and ruined our
plan.

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So we had to audible and we came
back to Maryland and stayed with

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our family for a couple months
until we could find a place back

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home in Asheville or that area.
So yeah, this is the first time

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I've been here in a while.
I'm using some new equipment.

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I'm using the Zoom pod tracked
P4 next and it seems to be

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working fine.
But the problem is, well, I'm

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not going to bore you with all
the details, but it seems that

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running Club deck on my computer
and Riverside and running it all

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through this contraption here,
it's something some wires are

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crossed.
So we're trying to make this

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work coming through our to our
Clubhouse audience via Ralph,

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who's got us all plugged in.
So I can't even tell you who's

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here with me other than I know
Ralph Estep is on camera with me

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and same with Matt Bliss.
I also happen to know that Dr.

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is on stage here on Clubhouse,
but I can't see it.

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So Ralph, you're going to have
to help me today navigate.

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Absolutely.
And just want to confirm

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everybody, we also are live
streaming.

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So if you want to go find us at
Podcasting Morning

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chat.com/live.
It's working again today.

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But also joining us today, we've
got Jonathan, Sid and BC.

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So Mark and you look fantastic
on that camera, man.

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It looks great today.
Really interesting that you're.

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Absolutely.
It's very crystal clear that the

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iPhone camera does a nice job.
Yeah, see, I was just going to

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say that's so interesting
because I normally use the

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Elgato Facecam Pro.
I use that that when I'm at my

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studio and today I'm using the
iPhone 17 Pro Max.

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Interesting, Ralph, that you
think you're noticing.

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It's more clear it's.
Much clearer, Mark, It's

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absolutely much clearer.
That's been my I I'm not a big

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fan of the face cams.
I think the the resolution is

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not great.
But anyway, no, I just, you look

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great, sound great, and we're
going to have a great show

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today.
That sounds good to me, yes.

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And it is Newsday today, so we
will dig into that.

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First, let me share a little bit
with you.

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What's some things going on in
our world?

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So first, oh, I had to share
this with you on a recent news

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and comment episode that we did.
We discussed the story that

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talked about the strategy of
including a tagline into your

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keywords and like a tagline.
Let me say that again, tagline

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using keywords to your title and
author field, right?

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So for example, you go to Apple
podcast, it has the name of your

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podcast.
It has your name underneath it.

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The idea of the strategy was to
add some keywords.

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For example, I might put in
podcast consultant next to my

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name, right?
So the reason why I'm sharing

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this with you is because that
article that we discussed had my

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friend, business partner over at
Empowered Podcasting, Jason

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Zircon.
He texted me, he heard us

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talking about it and texted me
yesterday and he said quote I

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owe you guys on PMCI took your
advice about putting a keyword

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in my author tag last week.
I checked today and my show is

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finally ranking in Apple for
podcasting.

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I have to believe it was a
collective effort of everything

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I've been doing because Jason's
been doing a lot of tweaking and

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re strategizing his whole
podcast, he said.

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But that tip had tons of what
helped me tons as well.

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So very cool to hear.
Pardon me.

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Very cool to hear that paid off.
And we had somebody actually

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test it.
It has inspired me to actually

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test that as well.
So more to come over there.

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Also in regard to yesterday's
episode, I know I missed it.

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Thank you all for holding down
the Fort.

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Ralph.
Thank you for leading the

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charge.
Yesterday's episode on guests

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requesting to take an episode
down.

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I posted about it on LinkedIn
after after I listened to the

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episode and I tagged Gordon
Firemark.

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Gordon Firemark known as the
podcast lawyer.

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He said he commented on it and
said, so here's my quick take

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podcaster.
The podcaster invested

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resources, time, energy,
attention, money and a slot in

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the RSS feed so the guests
demand actually has a dollar

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value in the loss the podcaster
suffers without a release.

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Consent is what's this word
easy?

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What is this?
OK, I'm embarrassed.

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REVOCABLE.
Revocable.

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Revocable.
I've never used that word in my

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life, but I'll go on.
But I'd say it's appropriate to

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request compensation for taking
the episode down.

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Even without a formal release.
There are still some

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contractual, legal, real
reliance based principles

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involved here.
So I never thought of that from

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that side of things, that the
guest has some responsibility on

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their shoulders too.
It's important for them, you

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know, if they're going to change
what they want done after the

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podcast is podcaster has
invested so much time, money and

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effort.
Yeah, there could be a financial

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penalty involved in that.
And maybe even, although Gordon

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didn't say it, maybe that's
something you even want to

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include in the consent form.
That's what I was going to say.

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And I think we also have to go
back to part of the discussion

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was goodwill with your guests
though, too.

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And you do you want to get into
a situation where we're throwing

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lawsuits against each other?
But no, I think Gordon did a

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great job with that.
So and Mark, if you need me to

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run any other sound effects,
just let me know.

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I got them all here.
Cute.

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I'm ready to go my friend.
Awesome.

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You have the news music too.
I do.

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OK, awesome.
Not yet, because I got one more

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thing Dr. You told me yesterday
you actually have a retraction

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about a story we covered
recently.

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That's right.
And it involves Gordon, the

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podcast lawyer.
OK.

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So do you remember a couple
weeks ago when we were talking

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about podcasting on Netflix and
Hulu and all of these streaming

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services?
And by the way, I have gone to

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Netflix since then and I cannot
find the podcasts anywhere on

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Netflix.
So I don't know where they are.

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Anyway, I digress.
So anyway, I was talking about

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how well, now FCC is going to
get their finger in the pie

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basically because it's now, you
know, on the airwaves.

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I am going to do a retraction to
that because I have since talked

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to Gordon and I asked him about
this and it's not true.

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FCC would not have a finger in
the pie.

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That kind of sounds kind of
dirty to me.

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I'm sorry.
That wouldn't would not be

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involved.
And the difference is

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broadcasting, which is your
standard, ABCNBCCBS and Fox,

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that's your standard broadcast
as opposed to streaming.

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And so FCC has nothing to do
with streaming.

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But as soon as they move into
broadcast, and who knows the way

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things are going now, my gosh,
the only thing that is up in the

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air, because I asked him about
this as well, is the unions,

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AFTRA, SAG, stuff like that,
that he says, oh, that's an

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interesting concept.
He says I might have to do an

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episode on the unions.
So that's still up in the air.

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But the FCC would have nothing
to do with podcasts going into

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the streaming platforms.
And I feel better about myself.

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Yeah.
Well, thank you for doing your

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due diligence and following up
and then bringing that here.

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Appreciate that, Dr. Yeah.
I'm off to the kitchen.

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Oh yes, that's right yes,
because we've started late.

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My timing is all off now because
we had so much trouble setting

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up and by the way, if you aren't
watching on the video stream,

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you can see where I'm actually
sleeping at night here I'm in

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the actual room that I'm the
guest room of my parents place.

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So yes, there is a bed behind me
and yes it.

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Looks like a really cozy spot.
Your parents have a great spot

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there for you.
It's a nice condo yes, we like

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being here and fun fact for
those who may not remember or

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didn't know this is my parents
live in this condo literally the

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condo right next door like the
door next door to theirs is

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owned by my in laws.
My wife's parents are right next

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door.
They and this is not like a

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retirement community.
It's just a random and wonderful

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welcomed coincidence that they
live next door to each other.

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This is a couple years after few
years after we got married and

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my parents happened to be
looking around for a place to

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stay and this place happened to
pop up.

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When they went to go look at it.
They plug in the address and

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they're like, wait a minute,
that's very familiar.

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And they looked again and yes,
they live now next door to my in

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laws, which is wonderful for us
when we're traveling.

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We don't have to pick and
choose, choose which parents to

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go see because we can literally
just get up off the couch and go

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next door.
So anyway, all right, Ralph,

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queue the music, please.
News, music.

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Thank you.
We are going to dive in and I

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will say Ralph and saw a request
from Sid outside of clubhouse to

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make sure everybody's a
moderator.

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And I believe I have
accomplished that.

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Awesome, very cool.
OK, so first I like to start

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things off with some podcast
data.

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And over the last week 564,598
podcasts published at least one

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new episode, which is up very
slightly .3% from the previous

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week.
Over the last 30 days, almost 2

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point 5 million podcasts
published at least one new

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episode, which is up 2 1/2% from
the last month.

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And just a little fun fact for
you, on average last month there

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was a new podcast that published
every one second based on those

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numbers.
So every second there was a new

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podcast that was published over
the last month.

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OK, Dr. You're going to do the
top five and I don't know that

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Ralph has the timpani or not,
and if he doesn't, we'll just

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have to wing it.
Have access to the rundown.

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You don't.
I don't have access.

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To the IT says you're in there.
I'm in the kitchen right now.

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Okay, okay, got it.
Sorry, that was the key

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component I didn't catch.
All right, so we will go back to

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Dr. and instead, Ralph, give me
the music again.

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Let's go into some events around
the world of podcasting.

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First, there's a new award
that's been the well that's

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going to be available to you if
you are so inclined.

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It's for podcasters and pod news
reported on this just recently.

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The MPN Awards run by the
Marketing Podcast Network are

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open to any podcast in the
marketing Podcast world.

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Nominations close April 30th and
if you are interested in fit

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that criteria or want to make
sure you do, just go to

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marketingpodcasts.net.
And if you want to be a little

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00:13:16,800 --> 00:13:21,880
more specific, go slash articles
and you'll find it's probably it

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00:13:21,880 --> 00:13:26,320
is the most recent article they
have in that section of their

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website.
So check that out.

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Also military Creator Con that's
coming up April 16th through the

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18th.
It's happening in Arlington, TX

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not too far away from Sid, who
is the guy who reminded me about

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this event.
So thank you, Sid.

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Military Creator Con is a
conference built for military

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connected creators, right?
So they are military service

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people that are now either
content creators, entrepreneurs,

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storytellers and innovators.
Like I said, it's happening on

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April 16th and it's designed to
bring together service members,

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00:14:01,040 --> 00:14:06,200
veterans, spouses, retirees and
supporters for workshops and

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00:14:06,200 --> 00:14:10,080
panels, conversations,
networking, etcetera, all around

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around creativity, media,
business and impact.

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The event positions itself as a
space where military creators

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can grow, connect and build
meaningful communities together.

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I believe their first events
were born out of Podfest.

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Podfest has a thing where they
actually work with other smaller

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00:14:27,960 --> 00:14:31,320
conventions and because they get
so much space at these

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00:14:31,320 --> 00:14:35,600
convention centers and so they
allow other creator conventions

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00:14:35,600 --> 00:14:39,760
to have these sub conventions
going on under the Podfest name.

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So that's how now they got
started, but now I guess they're

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00:14:41,520 --> 00:14:45,040
kind of growing up and they are
doing it on their own in

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00:14:45,040 --> 00:14:47,440
Arlington, TX.
And again, thanks to Sid for

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00:14:47,440 --> 00:14:51,520
this because he had also
reminded me that we have several

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00:14:51,520 --> 00:14:54,240
people in the community that are
going to be there and speaking.

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00:14:54,240 --> 00:14:57,960
Jinnade Ahmed, who I know a lot
of you know, and hear from here

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00:14:57,960 --> 00:15:02,040
regularly, Sean Douglas, who I
talk about, he was my coach for

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00:15:02,040 --> 00:15:05,120
public speaking when I was
preparing for Pod Fest.

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00:15:05,280 --> 00:15:10,440
He's also Simona Costantini's
main squeeze and Shay Spark and

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00:15:10,440 --> 00:15:14,800
Adam Bird, also EPC members.
They are all listed on the

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00:15:14,800 --> 00:15:19,480
events speaker page, which is
always cool to see.

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00:15:19,520 --> 00:15:22,680
And also want to remind you, a
podcaster visibility meet up is

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00:15:22,680 --> 00:15:28,640
happening tomorrow, Thursday the
26th here in the DC area where I

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00:15:28,640 --> 00:15:31,600
am currently located.
And that's because I'm hosting

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00:15:31,600 --> 00:15:33,040
it.
And this is brought to you by

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00:15:33,040 --> 00:15:35,160
Empowered Podcasting.
It's also brought to you by

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00:15:35,160 --> 00:15:40,280
Women Getting Visible.
That is an organization led by

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00:15:40,280 --> 00:15:44,040
my friend Christina Vitovich.
We together are hosting this at

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00:15:44,040 --> 00:15:48,960
5:30 PM Eastern Time at
Pinstripes in Northern Bethesda.

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00:15:48,960 --> 00:15:52,080
It is free to attend.
It's a networking event.

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00:15:52,400 --> 00:15:57,640
Come join and meet some DC area
creators while you're there.

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00:15:57,800 --> 00:16:01,960
And a quick note before we get
to DRS top list, Empowered

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00:16:01,960 --> 00:16:05,080
Podcasting 3.
You know it's coming August 21st

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00:16:05,080 --> 00:16:08,680
through the 23rd in Charlotte.
More specifically we are looking

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00:16:08,680 --> 00:16:11,520
for speakers.
So if you'd like to be a speaker

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00:16:11,520 --> 00:16:14,080
at the Empowered Podcasting
event, go to

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00:16:14,080 --> 00:16:18,160
empoweredpodcasting.com/speakers
and apply today.

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00:16:18,160 --> 00:16:21,600
It's a quick and easy form.
All we ask is if you can try to

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00:16:21,600 --> 00:16:25,000
write it yourself instead of AI
or at least do a good job of

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00:16:25,000 --> 00:16:27,160
cleaning it up.
Because man, I can tell you, as

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00:16:27,160 --> 00:16:30,960
much as I love AI, we get a lot
of applications where people

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00:16:30,960 --> 00:16:35,520
just say, hey, AI make this for
us and it spits it out.

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00:16:35,640 --> 00:16:39,920
It looks pretty, it's organized,
but it's so obvious that it's AI

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00:16:39,920 --> 00:16:42,320
written.
And for some reason that is a

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00:16:42,320 --> 00:16:44,400
big turn off to me.
And I say for some reason

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00:16:44,400 --> 00:16:48,040
because like I said, I'm a huge
fan of AI, but I don't like it

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00:16:48,040 --> 00:16:51,520
when people just copy paste and
don't put it.

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00:16:51,520 --> 00:16:54,400
They don't inject themselves
into it at all.

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00:16:54,960 --> 00:16:57,040
And that's not the kind of
speaker that I'm looking for.

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00:16:57,040 --> 00:16:59,880
So with that, he.
Wanted to make a comment. 1st, I

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00:16:59,880 --> 00:17:01,760
just wanted to say I'm super
excited about tomorrow.

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00:17:01,760 --> 00:17:03,920
I think I'll be there.
I'm going to do my very best to,

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00:17:03,920 --> 00:17:05,560
to come.
And then the other thing about

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00:17:05,560 --> 00:17:08,040
the stuff that you were talking
about, it's interesting because

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00:17:08,040 --> 00:17:11,400
one of the guests that I had on
my, on my podcast, he said, he

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00:17:11,400 --> 00:17:13,040
goes, you're like a breath of
fresh air.

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00:17:13,040 --> 00:17:16,200
I said, what do you mean?
And he said, well, I have been

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00:17:16,200 --> 00:17:19,480
contacted by people who have
been, you know, putting their

291
00:17:19,480 --> 00:17:22,040
pitch, you know, they're,
they're pitching their podcast

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00:17:22,040 --> 00:17:24,880
to him and they're saying, Hey,
we want you to be on our show.

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00:17:24,920 --> 00:17:27,640
And when he first got started
with the process, he was looking

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00:17:28,000 --> 00:17:30,200
these pitches and he was like,
wow, like people are really

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00:17:30,200 --> 00:17:31,560
putting a lot of effort into
this.

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00:17:31,600 --> 00:17:35,200
These pitches are so good.
And then he goes on the show and

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00:17:35,200 --> 00:17:37,960
he does a little bit of research
on the host and the show and he

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00:17:37,960 --> 00:17:41,800
realizes that they have like 3
followers and he's like, Oh my

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00:17:41,800 --> 00:17:43,360
God.
And then he started to realize

300
00:17:43,360 --> 00:17:46,640
that the even some of the
podcast hosts were creating

301
00:17:46,640 --> 00:17:49,520
these great pitches.
I say that in quotation marks

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00:17:49,520 --> 00:17:52,440
using AI, but they didn't
actually have the substance to

303
00:17:52,440 --> 00:17:54,600
to follow it up.
And he didn't really appreciate

304
00:17:54,920 --> 00:17:58,240
that dishonesty because it made
them sound like more than what

305
00:17:58,240 --> 00:18:00,480
they actually were.
And there's nothing wrong with

306
00:18:00,640 --> 00:18:02,720
having three followers or just
starting out.

307
00:18:02,960 --> 00:18:05,680
But being honest about that and
saying, hey, like I'm a high

308
00:18:05,680 --> 00:18:08,160
school student or I'm this and
I'm that and I'm looking for

309
00:18:08,160 --> 00:18:11,040
guests to come on my show and
just being real about it is it's

310
00:18:11,400 --> 00:18:14,240
going to be a lot more well
received than generating

311
00:18:14,240 --> 00:18:17,360
something with AI that you know
is presents presents you in a

312
00:18:17,360 --> 00:18:19,200
light that's not.
Yeah, thank you, Nikki.

313
00:18:19,200 --> 00:18:22,040
Great call there.
And I am so excited that you're

314
00:18:22,080 --> 00:18:23,680
working it out and you're going
to be there.

315
00:18:23,680 --> 00:18:25,680
I know it.
I kind of felt like it was a

316
00:18:25,680 --> 00:18:29,320
maybe when I last heard from you
and it's sounding much more

317
00:18:29,320 --> 00:18:32,240
confident now.
So yeah, I can't wait to see you

318
00:18:32,240 --> 00:18:34,240
and I hope you're a hugger
because I am.

319
00:18:34,440 --> 00:18:37,080
I'll probably want to give you a
big hug, so hopefully that

320
00:18:37,080 --> 00:18:39,640
that'll be cool with you.
If not, handshake, totally fine.

321
00:18:39,720 --> 00:18:42,360
All right, let's see Ralph hit
the music, please.

322
00:18:45,640 --> 00:18:49,080
I'll probably want to edit out
every time I say hit the music.

323
00:18:50,120 --> 00:18:52,480
It'll probably get a little
annoying after time after a

324
00:18:52,480 --> 00:18:55,080
while, but anyway, Dr. Brother,
we're making it work.

325
00:18:55,200 --> 00:18:59,240
We are, and I appreciate your
help, Dr. Let's hear your top

326
00:18:59,240 --> 00:19:00,680
five.
Yeah, excuse me, I've got some

327
00:19:00,720 --> 00:19:03,280
chart.
News 5's top five this week is

328
00:19:03,280 --> 00:19:09,400
number 5 Crime junkie #4 The
Shawn Ryan show #3 this past

329
00:19:09,400 --> 00:19:13,240
weekend with Theo Von Timpani.
Oh yeah, Ralph hit the Timpani.

330
00:19:13,560 --> 00:19:15,080
I don't have the timpani but
I'll do my best.

331
00:19:15,080 --> 00:19:22,080
Boom. #2 is the Tucker Carlson
show and the number one is of

332
00:19:22,080 --> 00:19:27,160
course, Joe Rogan Experience.
Thank you, Dr. And then are, do

333
00:19:27,160 --> 00:19:29,880
you have a random chart?
Oh hey, well, we have some

334
00:19:29,880 --> 00:19:30,880
applause.
That'll work.

335
00:19:33,480 --> 00:19:37,840
OK, the random chart of the week
is all about food.

336
00:19:38,000 --> 00:19:39,560
Food.
Glorious food.

337
00:19:39,560 --> 00:19:46,800
OK so #5 is Christopher
Kimball's Milk Streak radio #4

338
00:19:46,920 --> 00:19:50,680
is Bobby on the beat?
Which I gotta say I think that

339
00:19:50,680 --> 00:19:55,400
he is upping his game when it
comes to promoting on socials

340
00:19:55,400 --> 00:20:00,440
because his shorts, his video
shorts are all of a sudden

341
00:20:00,440 --> 00:20:04,560
hitting my feet.
Let's see #3 is walk and talk

342
00:20:04,800 --> 00:20:10,240
podcast that has been on this
chart for a while now #2.

343
00:20:10,720 --> 00:20:15,120
The the best 5 minute wine
podcast.

344
00:20:15,640 --> 00:20:19,880
Sorry, this writing is very
small and #1 and I've never read

345
00:20:19,880 --> 00:20:24,400
this before, but it's Ruthie's
table four, OK, that is the top

346
00:20:24,400 --> 00:20:28,120
five in the food category.
Thank you Dr. Speaking of food

347
00:20:28,120 --> 00:20:31,160
category, if you remember last
week, I think it was the news or

348
00:20:31,160 --> 00:20:33,080
maybe it was Friday's show, I
can't remember.

349
00:20:33,080 --> 00:20:37,080
Sid had mentioned my stepson
who's become a quite a content

350
00:20:37,080 --> 00:20:42,400
creator on Instagram and TikTok
making cooking videos and yeah,

351
00:20:42,400 --> 00:20:45,840
no, no update.
I still can't tell you the big

352
00:20:45,840 --> 00:20:49,880
secret because he signed an NDA
but something is cooking with

353
00:20:49,880 --> 00:20:54,840
him and content creation and a
very large content creator.

354
00:20:54,840 --> 00:21:00,560
But he did post a new video.
So check out Matthew B Cooks on

355
00:21:00,560 --> 00:21:04,680
Instagram and TikTok if you want
to follow his journey along and

356
00:21:04,680 --> 00:21:06,320
check out some of his new
content.

357
00:21:06,400 --> 00:21:09,760
Really proud of him.
And yeah, the I can't wait to

358
00:21:09,760 --> 00:21:12,880
tell you because it's absolutely
mind blowing when you hear this

359
00:21:12,880 --> 00:21:15,640
whole story.
I just can't tell you yet.

360
00:21:15,640 --> 00:21:17,680
He would kill me.
And happy belated birthday to

361
00:21:17,680 --> 00:21:19,280
him.
It was his birthday yesterday.

362
00:21:19,320 --> 00:21:21,960
All right, let's keep things
moving now.

363
00:21:21,960 --> 00:21:24,440
Ralph, do you have your own
Jingle?

364
00:21:24,440 --> 00:21:26,040
You're muted, by the way.
I do.

365
00:21:26,040 --> 00:21:28,520
Are you ready?
Yes, quick tip, smart move,

366
00:21:31,600 --> 00:21:32,800
content creators.
Business.

367
00:21:33,280 --> 00:21:38,360
Bite and today's content
creators business Bite is

368
00:21:38,360 --> 00:21:41,480
brought to you by the guy who
just played the music, Ralph

369
00:21:41,600 --> 00:21:45,040
Estep Junior of Content
creatorsaccountant.com.

370
00:21:45,040 --> 00:21:49,560
Ralph is a licensed accountant
and also my accountant with over

371
00:21:49,560 --> 00:21:51,440
30 years of experience.
And at

372
00:21:51,440 --> 00:21:55,400
contentcreatorsaccountant.com,
he helps creators stop guessing

373
00:21:55,400 --> 00:21:59,680
about taxes and money, turning
financial chaos into clarity.

374
00:21:59,800 --> 00:22:03,320
If you want hear more of Ralph
and his expertise, check out

375
00:22:03,320 --> 00:22:07,160
Monday's show.
Think that was 479, I believe

376
00:22:07,160 --> 00:22:10,480
was the number, but check out
Monday's show for our first

377
00:22:10,480 --> 00:22:14,160
edition of Money Monday.
With that, Ralph, what do you

378
00:22:14,160 --> 00:22:15,120
got for us today?
All right.

379
00:22:15,200 --> 00:22:17,560
Well, let me give you a number
that should change how you think

380
00:22:17,560 --> 00:22:21,240
about your podcast this morning.
Podcast advertising is growing,

381
00:22:21,240 --> 00:22:23,480
but advertisers are still under
investing.

382
00:22:23,480 --> 00:22:25,320
And that gap, well, that's your
opportunity.

383
00:22:25,320 --> 00:22:28,640
According to a recent report
highlighted by Pod News, podcast

384
00:22:28,640 --> 00:22:31,520
advertising continues to grow,
but brands are still not

385
00:22:31,520 --> 00:22:33,360
spending what the data says they
should.

386
00:22:33,360 --> 00:22:35,600
Let's talk about why that is.
Because they don't fully

387
00:22:35,600 --> 00:22:37,440
understand the return on
investment.

388
00:22:37,760 --> 00:22:39,080
Here's the problem.
Here's what it means for a

389
00:22:39,080 --> 00:22:41,240
creator.
It's not that your podcast isn't

390
00:22:41,240 --> 00:22:43,480
valuable.
It's that the value isn't being

391
00:22:43,480 --> 00:22:46,120
clearly communicated to the
advertisers.

392
00:22:46,120 --> 00:22:48,400
Advertisers don't pay for
downloads.

393
00:22:48,400 --> 00:22:51,320
They pay for outcomes.
They pay for conversions.

394
00:22:51,680 --> 00:22:54,920
They pay for trust, and they pay
for your audience to behave a

395
00:22:54,920 --> 00:22:57,760
certain way.
And most podcasters, they can't

396
00:22:57,760 --> 00:22:59,560
show that information.
So that's what I want you to

397
00:22:59,560 --> 00:23:02,160
think differently today because
this is not a marketing problem.

398
00:23:02,160 --> 00:23:04,640
This is a measurement problem.
So here's the things you do.

399
00:23:04,960 --> 00:23:08,760
If you don't know what your
audience does, how they respond,

400
00:23:08,800 --> 00:23:11,200
what actions they take, then
what happens is your show

401
00:23:11,200 --> 00:23:14,520
becomes a nice to have instead
of a business asset.

402
00:23:14,520 --> 00:23:16,960
So here's your move for today.
Start building what I call your

403
00:23:16,960 --> 00:23:20,000
creator revenue story.
So what are we going to focus on

404
00:23:20,000 --> 00:23:21,680
for a second?
That means track where your

405
00:23:21,680 --> 00:23:23,480
listeners go.
What are they doing?

406
00:23:23,480 --> 00:23:25,920
Use unique links or codes.
We've talked about that on the

407
00:23:25,920 --> 00:23:30,200
show using URL and tracky links
and squishy links and all those

408
00:23:30,200 --> 00:23:33,000
sort of things and measure
conversions, even the small

409
00:23:33,000 --> 00:23:35,680
ones, because that's what
advertisers care about.

410
00:23:35,680 --> 00:23:39,320
Because here, when you can say,
hey, this episode drove 47

411
00:23:39,320 --> 00:23:42,640
clicks and 12 sales, you're not
asking for a sponsorship at that

412
00:23:42,640 --> 00:23:44,880
point, you're presenting an
investment opportunity.

413
00:23:44,880 --> 00:23:48,760
So as I close this out, podcast
advertising is growing, but the

414
00:23:48,760 --> 00:23:51,280
creators who win are the ones
who can prove they drive

415
00:23:51,280 --> 00:23:53,320
results.
So don't just create content,

416
00:23:53,320 --> 00:23:55,680
build a system that shows what
your content is worth.

417
00:23:55,680 --> 00:23:59,160
I'm Ralph Estep Junior, I am the
content creators accountant and

418
00:23:59,160 --> 00:24:01,320
this has been your weekly
business bike.

419
00:24:01,360 --> 00:24:03,560
Thank you, Ralph.
Appreciate that.

420
00:24:03,640 --> 00:24:05,600
All right.
So I guess what we should do

421
00:24:05,600 --> 00:24:15,160
here is hit the music, Ralph.
And I know Dr. has well she

422
00:24:15,160 --> 00:24:17,760
tried to join us on camera.
I was just going to ask her to

423
00:24:17,960 --> 00:24:22,120
mute because I noticed I could
hear us coming through in the

424
00:24:22,120 --> 00:24:27,800
background but the weird.
Thing is that I tried to mute

425
00:24:27,880 --> 00:24:30,880
and as you know I'm pretty fast
on that and it would not let me

426
00:24:30,880 --> 00:24:32,800
mute.
All right, well, there you go.

427
00:24:33,280 --> 00:24:36,640
It's that kind of morning here
at the podcasting morning chat.

428
00:24:36,640 --> 00:24:38,680
And like Rob said, we're making
it work.

429
00:24:38,720 --> 00:24:41,040
So I'm gonna.
We're making lemonade today,

430
00:24:41,040 --> 00:24:43,360
dude, we are making some serious
lemonade today.

431
00:24:43,360 --> 00:24:46,880
We are, and of course though, go
check us out on the video where

432
00:24:46,880 --> 00:24:50,280
everything looks great at least.
All right, so let's get into

433
00:24:50,280 --> 00:24:53,960
some news bites first.
Pod News is reporting that

434
00:24:54,120 --> 00:24:59,640
Spotify has cut jobs in its
podcast division, with a report

435
00:24:59,640 --> 00:25:05,040
claiming 15 employees, or about
3% of the team, were affected.

436
00:25:05,520 --> 00:25:08,600
The cuts are said to involve
both The Ringer and Spotify

437
00:25:08,600 --> 00:25:13,320
Studios, though Spotify has not
confirmed those details.

438
00:25:13,600 --> 00:25:17,960
Among those reportedly impacted
are the Ringers special projects

439
00:25:17,960 --> 00:25:20,720
LED.
Andrew and I can't pronounce his

440
00:25:20,720 --> 00:25:23,120
last name.
Grudadaro I believe is how you

441
00:25:23,120 --> 00:25:27,520
pronounce it.
And writer Miles Surrey and the

442
00:25:27,520 --> 00:25:31,360
Ringers Show, New York, NY with
wow, everybody's got a last name

443
00:25:31,360 --> 00:25:38,520
here with John Jastre, Miss
Jastre Misky butchered.

444
00:25:38,560 --> 00:25:41,400
So sorry.
John is also expected to be

445
00:25:41,400 --> 00:25:43,720
cancelled.
Pod News is also saying it's

446
00:25:44,160 --> 00:25:48,240
been hearing steady industry
chatter about even bigger

447
00:25:48,240 --> 00:25:52,280
possibilities and bigger
possible changes tied to

448
00:25:52,280 --> 00:25:55,920
Spotify's podcasting tools,
including talk of revenue,

449
00:25:56,000 --> 00:25:59,440
programs or brands potentially
shutting down.

450
00:25:59,800 --> 00:26:03,760
But Spotify is pushing back hard
and telling Pod News those

451
00:26:03,760 --> 00:26:08,840
rumors are simply not true.
I'm sure we'll hear more in the

452
00:26:08,840 --> 00:26:12,800
weeks ahead of what's going on
over at Spotify, but I do know

453
00:26:13,040 --> 00:26:17,440
we've talked about it before.
So a few years ago, post

454
00:26:17,440 --> 00:26:21,920
pandemic, we know Spotify
invested a lot of money into

455
00:26:21,960 --> 00:26:25,920
their podcasting division.
And maybe now that's coming back

456
00:26:26,040 --> 00:26:29,640
to bite them.
We'll find out more in the weeks

457
00:26:29,680 --> 00:26:32,920
ahead.
Also, here's let me get into

458
00:26:32,920 --> 00:26:37,440
what's new with the video
experience over at Apple

459
00:26:37,440 --> 00:26:40,040
Podcasts.
I know we've talked a lot about

460
00:26:40,040 --> 00:26:45,600
that lately.
It looks like it's tied to iOS

461
00:26:45,640 --> 00:26:49,280
26.4.
As matter of fact it is because

462
00:26:49,280 --> 00:26:54,160
I saw it was rolling out
yesterday when I wrote this part

463
00:26:54,160 --> 00:26:57,760
of the news.
It hadn't officially come out

464
00:26:57,760 --> 00:27:03,880
yet, at least on my phone, but
since then 26.4 has released and

465
00:27:04,040 --> 00:27:08,520
what's interesting is that in
the little update, Apple doesn't

466
00:27:08,520 --> 00:27:13,200
seem to be pushing the fact that
video is there now as part of

467
00:27:13,200 --> 00:27:15,120
Apple Podcasts.
But there.

468
00:27:15,120 --> 00:27:18,960
If you do go to Apple Podcasts
now, once you get the update,

469
00:27:19,160 --> 00:27:23,200
you'll see a new splash screen
when you launch it that puts the

470
00:27:23,200 --> 00:27:28,600
video feature front and center.
So you'll probably at first not

471
00:27:28,600 --> 00:27:34,160
find a ton of videos using this
new HLS delivery system that

472
00:27:34,160 --> 00:27:38,400
Apple has rolled out, but I'm
sure you'll find some and I'm

473
00:27:38,400 --> 00:27:42,960
sure they'll probably push some
of those available over on that

474
00:27:42,960 --> 00:27:45,040
app.
So check that out if you're an

475
00:27:45,040 --> 00:27:50,160
Apple user, not like Nick and
Dr. but I know several other of

476
00:27:50,200 --> 00:27:54,200
the others of you do use an
Apple device because my

477
00:27:54,200 --> 00:27:56,960
analytics tell me you do.
So go check that out.

478
00:27:56,960 --> 00:27:59,960
Should be cool to see and very
curious.

479
00:27:59,960 --> 00:28:03,120
I still have no idea.
Should say I have no experience

480
00:28:03,120 --> 00:28:07,880
yet actually uploading video to
Apple so I can't report on that

481
00:28:07,880 --> 00:28:11,000
experience yet.
But more to come.

482
00:28:12,000 --> 00:28:13,080
Mark, I want to interject
something.

483
00:28:13,520 --> 00:28:17,320
Is anyone else getting
frustrated with the old is the

484
00:28:17,320 --> 00:28:20,280
wrong word to use?
The seasoned podcasters who keep

485
00:28:20,280 --> 00:28:23,040
saying Apple's been doing video
for years, stop saying it.

486
00:28:23,360 --> 00:28:27,040
It's driving me crazy.
Clearly this we're living in a

487
00:28:27,040 --> 00:28:30,080
new season.
Let's embrace the new season.

488
00:28:30,520 --> 00:28:33,320
And I'm sick and tired.
Like I'm not kind of call them

489
00:28:33,320 --> 00:28:35,600
out in a negative way.
But listen, this is new, this is

490
00:28:35,600 --> 00:28:38,720
cool, this is exciting.
Let's live in this reality a

491
00:28:38,720 --> 00:28:40,240
little bit.
And I see Matthew wanted to say

492
00:28:40,240 --> 00:28:41,080
something too.
Yeah.

493
00:28:41,120 --> 00:28:43,760
I literally, if you saw me, if
you're watching the video

494
00:28:43,760 --> 00:28:46,360
appearing off screen, I
literally responded to a

495
00:28:46,360 --> 00:28:49,680
LinkedIn post just then.
Yeah, with two people that

496
00:28:49,680 --> 00:28:53,080
someone wrote.
No, video is not new to Apple

497
00:28:53,080 --> 00:28:55,960
Podcasts.
It came out in 2005 and someone

498
00:28:55,960 --> 00:28:58,680
commented hashtag truth.
And I was like, what does that

499
00:28:58,680 --> 00:29:01,000
add to the discussion?
It's like a history lesson.

500
00:29:01,000 --> 00:29:03,600
Yes, there is video.
There was RSS.

501
00:29:03,600 --> 00:29:06,320
If you're not talking about the
alternative enclosures and

502
00:29:06,320 --> 00:29:10,880
advocating for certain areas of
RSS to be used instead of HLS,

503
00:29:11,400 --> 00:29:14,320
then it's not a relevant chat.
I don't think people will just

504
00:29:14,320 --> 00:29:16,720
get triggered by the marketing
from Apple and other places

505
00:29:16,720 --> 00:29:22,560
saying new video to Apple and
then they have to show their RSS

506
00:29:22,560 --> 00:29:26,120
zealotry and kind of show that
they've been in the system for a

507
00:29:26,120 --> 00:29:27,960
while.
But everyone's doing it but the

508
00:29:27,960 --> 00:29:29,920
ones that do.
Yeah, you just hit the nail on

509
00:29:29,920 --> 00:29:31,760
the head.
I think it's a just a giant

510
00:29:31,760 --> 00:29:34,200
flex.
I think it's these old

511
00:29:34,200 --> 00:29:36,880
schoolers, no offense, because
there's some of them that I have

512
00:29:36,880 --> 00:29:40,160
a lot of love and respect for.
Some of them maybe not, but

513
00:29:40,440 --> 00:29:43,200
there are several that I do.
And I think it's just them

514
00:29:43,200 --> 00:29:47,000
trying to say, I knew this
already and I knew that this was

515
00:29:47,000 --> 00:29:49,920
available years ago.
But you're right, Matt, it

516
00:29:49,920 --> 00:29:52,640
doesn't add at all to the
conversation.

517
00:29:52,640 --> 00:29:56,560
It's like I said, all it comes
off as to me is a flex and it's

518
00:29:56,560 --> 00:29:59,280
somebody trying to be a know it
all right.

519
00:29:59,280 --> 00:30:03,000
It is new to most people.
Even the even though it's been

520
00:30:03,000 --> 00:30:05,880
available for years, nobody was
using it.

521
00:30:05,880 --> 00:30:08,040
No one knew how to use it.
It didn't matter.

522
00:30:08,040 --> 00:30:12,280
Now there's it's now, maybe now
it's going to be something more

523
00:30:12,280 --> 00:30:16,880
used, but we'll learn more once
we actually get to interact with

524
00:30:16,880 --> 00:30:18,720
this feature and see if it's
worthwhile.

525
00:30:18,720 --> 00:30:20,240
I think Alex wanted to say
something.

526
00:30:20,240 --> 00:30:23,520
Yeah, I was going to say clearly
it was doing a great job because

527
00:30:23,560 --> 00:30:25,640
nobody knew about it, even
though it was there.

528
00:30:26,040 --> 00:30:28,080
So at the end of the day, who
cares?

529
00:30:28,240 --> 00:30:31,400
I mean, I'm with Matt.
It's like people just want to be

530
00:30:31,400 --> 00:30:34,280
the smartest person in the room,
and they just got to get over

531
00:30:34,280 --> 00:30:36,040
themselves.
But that's social media these

532
00:30:36,040 --> 00:30:37,720
days.
Thank you, Alex.

533
00:30:37,760 --> 00:30:39,520
Yeah.
Matt, did you want to keep add

534
00:30:39,560 --> 00:30:41,560
on to this?
Yeah, just a quick comment that

535
00:30:41,680 --> 00:30:44,280
that Nikki's added into the chat
talking about how it's the same

536
00:30:44,280 --> 00:30:46,480
with AI.
People say I love AI, it's brand

537
00:30:46,480 --> 00:30:48,280
new, but it's been around for
ages.

538
00:30:48,520 --> 00:30:49,760
We've been using AI for
everything.

539
00:30:50,000 --> 00:30:53,120
That's actually one of the
converse cases where it will

540
00:30:53,120 --> 00:30:56,320
eventually become important to
know the difference between

541
00:30:56,320 --> 00:30:59,520
machine learning, algorithmic
computing with regards to

542
00:30:59,520 --> 00:31:03,320
machine learning and LLMS in the
context of artificial

543
00:31:03,320 --> 00:31:06,640
intelligence.
I think there is some utility to

544
00:31:06,640 --> 00:31:10,520
that, but it's just not the same
with this chat I don't think.

545
00:31:11,160 --> 00:31:16,440
It's no, no thank you, Matt, and
good timing.

546
00:31:18,600 --> 00:31:20,160
Thank you, Ralph.
I was just about to ask you to

547
00:31:20,160 --> 00:31:23,000
hit the music and Dr. See,
we're, we're on the same

548
00:31:23,000 --> 00:31:25,880
wavelength mark, we are
definitely we're connecting.

549
00:31:25,880 --> 00:31:27,440
To we are, we are connecting
today.

550
00:31:27,440 --> 00:31:30,360
Ralph, good thing that you just
took on the role of executive

551
00:31:30,360 --> 00:31:33,360
producer with me.
That's a good sign.

552
00:31:33,560 --> 00:31:37,160
All right, let's go to Dr. with
a feel good story of the week.

553
00:31:38,040 --> 00:31:42,080
Hey, we can use a feel good
story this week, right?

554
00:31:42,480 --> 00:31:47,400
Okay, so student podcasters are
putting the grown-ups to Shane

555
00:31:47,400 --> 00:31:51,160
Everyone, an award-winning
student podcast in the Northwest

556
00:31:51,160 --> 00:31:55,520
Arkansas, is getting attention
for using its platform to

557
00:31:55,520 --> 00:31:59,120
connect veterans with
organizations built to support

558
00:31:59,120 --> 00:32:01,040
them.
The show is called Tiger Talk,

559
00:32:01,320 --> 00:32:06,880
and it's produced by 4th and 5th
grade E students at the John

560
00:32:06,880 --> 00:32:10,640
Tyson Elementary School of
Innovation in Springdale.

561
00:32:10,640 --> 00:32:15,000
Let's see, it's spending Season
7 focused on Heroes Serve

562
00:32:15,040 --> 00:32:16,680
Heroes.
That's the name of the series.

563
00:32:16,680 --> 00:32:19,720
Heroes Serve Heroes, a series
built around local groups that

564
00:32:19,720 --> 00:32:22,880
help veterans navigate community
healing and support.

565
00:32:23,440 --> 00:32:26,920
Recent episodes spotlight
organizations like Heroes on the

566
00:32:26,920 --> 00:32:31,080
Water, where veterans, first
responders and families can take

567
00:32:31,080 --> 00:32:34,600
part in free therapeutic
kayaking fishing events.

568
00:32:34,920 --> 00:32:37,640
Now, some of the highlighted
points are the shows created by

569
00:32:37,640 --> 00:32:42,600
elementary school students, not
college media majors or seasoned

570
00:32:42,600 --> 00:32:45,440
broadcasters.
One of the featured groups, the

571
00:32:45,440 --> 00:32:49,880
Heroes on the Water, says all of
its events are free and include

572
00:32:49,880 --> 00:32:53,120
gear, bait, life jackets and
lunch.

573
00:32:53,880 --> 00:32:57,880
The student team has also
covered groups including the

574
00:32:57,880 --> 00:33:02,880
VFW, American Legion, military
service, sisters, Beau's

575
00:33:02,880 --> 00:33:06,960
Blessings and Saint Francis.
House and Tiger Talk was

576
00:33:06,960 --> 00:33:15,800
nominated for four of the 2025
Ark Cat ARKAST Ark Cast awards,

577
00:33:16,080 --> 00:33:20,120
including best educational
podcast and best Kids and Family

578
00:33:20,120 --> 00:33:22,080
podcast.
Oh that is so awesome.

579
00:33:23,080 --> 00:33:25,600
Thank you, Dr. Yeah, thank you
for a feel good story.

580
00:33:25,600 --> 00:33:28,920
I'd love to incorporate more
feel good stories into the

581
00:33:28,920 --> 00:33:33,080
Wednesday news edition.
Thank you for that, Dr. Michael

582
00:33:33,080 --> 00:33:34,960
Juliet came on stage and wants
to make a comment.

583
00:33:35,040 --> 00:33:38,120
I was going to say I could hear
that somebody came up on stage,

584
00:33:38,120 --> 00:33:40,040
but I couldn't see it because I
am.

585
00:33:40,280 --> 00:33:42,680
Yeah, no, not using Clubhouse
today.

586
00:33:42,680 --> 00:33:43,880
Go ahead, Janae.
Good morning.

587
00:33:43,920 --> 00:33:45,840
Good morning all, this is so
cool.

588
00:33:46,000 --> 00:33:50,080
The feel good story is really in
line with what I just received

589
00:33:50,080 --> 00:33:54,840
yesterday.
So New York Times has a thing

590
00:33:54,840 --> 00:33:58,400
open for student podcasters.
So if you're aged, I'm, I'm

591
00:33:58,560 --> 00:34:02,800
trying to look for the article.
So if you're aged from up to 18

592
00:34:02,800 --> 00:34:06,200
years old, if you have a
podcast, you can submit to New

593
00:34:06,200 --> 00:34:09,159
York Times and get an award or
something.

594
00:34:09,159 --> 00:34:11,960
So let me look up the article
and I'll read it up in a few

595
00:34:11,960 --> 00:34:13,280
minutes.
OK, sounds good.

596
00:34:13,280 --> 00:34:16,760
Thank you for the tease there.
And Jonathan, I'm going to go to

597
00:34:16,760 --> 00:34:20,480
you because I know you are
limited on time today and you

598
00:34:20,480 --> 00:34:24,639
had a couple of social media
stories that would probably be

599
00:34:24,639 --> 00:34:27,280
of interest to most content
creators.

600
00:34:27,280 --> 00:34:29,880
Would you mind leading that off
for us?

601
00:34:29,880 --> 00:34:32,280
Not a problem.
The first one is a quick one,

602
00:34:32,280 --> 00:34:35,120
but a nice one that I know a lot
of people have probably been

603
00:34:35,120 --> 00:34:37,560
waiting for.
You can now reorder.

604
00:34:37,600 --> 00:34:41,040
After you post your carousels on
Instagram, you can now reorder

605
00:34:41,040 --> 00:34:43,920
them.
So for some reason you uploaded

606
00:34:43,920 --> 00:34:47,800
in the wrong order or you want
to take a slide out and you

607
00:34:47,800 --> 00:34:49,639
know, move it to the end or
whatever you need to do.

608
00:34:49,760 --> 00:34:52,320
You can now do that and that is
something something that I know

609
00:34:52,400 --> 00:34:56,440
I have been waiting for for a
very, very long time.

610
00:34:56,560 --> 00:34:59,240
So that is a nice update from
Instagram.

611
00:34:59,240 --> 00:35:02,600
And yeah, I know people are like
very excited about that.

612
00:35:02,600 --> 00:35:05,480
There was a whole bunch of
people that were thrilled.

613
00:35:05,680 --> 00:35:07,840
The other story I have is a
little bit different.

614
00:35:07,840 --> 00:35:09,000
Go ahead.
Mark, did you have something?

615
00:35:09,000 --> 00:35:11,600
No, go ahead.
OK, so and that is, I don't know

616
00:35:11,640 --> 00:35:15,040
if those people, most people
remember, but around this time

617
00:35:15,040 --> 00:35:18,960
last year, we were talking about
the attention economy and how

618
00:35:19,120 --> 00:35:22,560
everybody's was looking to
really chase that attention.

619
00:35:22,880 --> 00:35:24,440
And that's what people were
looking for.

620
00:35:24,760 --> 00:35:28,440
Now there's a report out that
just confirmed that social media

621
00:35:28,440 --> 00:35:32,040
is really entering a phase
that's beyond attention.

622
00:35:32,080 --> 00:35:37,040
And the reason is AI has pretty
much killed that that attention

623
00:35:37,040 --> 00:35:40,960
because 41% of Americans are
actively looking to try cut

624
00:35:40,960 --> 00:35:44,400
their screen time and 68% of
consumers are concerned with how

625
00:35:44,400 --> 00:35:48,840
platforms collect their data.
So AI has made content super

626
00:35:48,840 --> 00:35:51,280
easy and it's killed the
attention economy.

627
00:35:51,640 --> 00:35:55,560
So what happens now?
And people are looking for

628
00:35:55,560 --> 00:35:58,880
meaning on social media.
And what they mean by that is

629
00:35:58,880 --> 00:36:01,160
something that's going to make a
difference.

630
00:36:01,160 --> 00:36:05,360
So it's not just the attention
because AI content is flooded

631
00:36:05,360 --> 00:36:07,280
the feeds and it's all getting
attention.

632
00:36:07,280 --> 00:36:10,080
It's kind of overwhelming at
this point.

633
00:36:10,280 --> 00:36:13,200
People are looking for content
that adds meaning.

634
00:36:13,200 --> 00:36:16,520
So what does that mean for
individual creators?

635
00:36:16,520 --> 00:36:19,600
And this applies not only social
media, but for podcasting as

636
00:36:19,600 --> 00:36:21,480
well.
People are looking for

637
00:36:21,480 --> 00:36:24,400
intentional content, content
that feels nourishing, not

638
00:36:24,400 --> 00:36:26,920
empty.
So we shouldn't be looking at

639
00:36:26,920 --> 00:36:30,880
reach being resonance.
It's not impressions equaling

640
00:36:30,880 --> 00:36:33,400
impact.
It's not views equaling value.

641
00:36:33,720 --> 00:36:39,640
The metric that now matters the
most is really if you make a

642
00:36:39,640 --> 00:36:43,760
difference in somebody's life,
which is a very hard metric to

643
00:36:43,760 --> 00:36:48,080
measure and something that you
you have to really decide, you

644
00:36:48,080 --> 00:36:49,520
have to go a little bit more in
depth.

645
00:36:49,520 --> 00:36:52,720
But the one thing that I want to
remind people is you're looking

646
00:36:52,720 --> 00:36:56,880
to, you know, make an impact,
but you have to be remembered

647
00:36:57,000 --> 00:36:59,080
for that impact.
So one thing that they're not

648
00:36:59,080 --> 00:37:01,840
talking about here is, you know,
they're saying impact is

649
00:37:01,840 --> 00:37:03,920
important.
It is, but if they don't

650
00:37:03,920 --> 00:37:07,080
remember that it's you that made
that impact, it's going to be a

651
00:37:07,080 --> 00:37:09,000
hard thing for you to capitalize
on.

652
00:37:09,200 --> 00:37:13,640
So making sure that you have a
way to be remembered is going to

653
00:37:13,640 --> 00:37:17,520
be your focus on what to be
doing in this car in this new

654
00:37:17,520 --> 00:37:20,600
intention economy, not attention
economy.

655
00:37:20,840 --> 00:37:24,120
Thank you, Jonathan.
And I'm curious, so how do we do

656
00:37:24,120 --> 00:37:25,800
that?
Like what is it that we need to

657
00:37:25,800 --> 00:37:28,680
do specifically?
Like do you or maybe do you have

658
00:37:28,680 --> 00:37:32,800
examples like what's that way of
capturing more attention, being

659
00:37:32,800 --> 00:37:34,920
more intentional?
What are some ways you're going

660
00:37:34,920 --> 00:37:36,720
to do that?
So one of the things is, you

661
00:37:36,720 --> 00:37:38,880
know, storytelling is going to
be huge.

662
00:37:39,080 --> 00:37:41,840
I've we've been talking about it
in those in those obsession

663
00:37:41,840 --> 00:37:44,400
worthy podcasts.
You don't need to be louder,

664
00:37:44,400 --> 00:37:47,520
trendy or posting more.
You need to be clearer, more

665
00:37:47,520 --> 00:37:51,000
recognizable and more yourself.
And I think those are going to

666
00:37:51,000 --> 00:37:54,080
be the things that are going to
allow you to really be seen and

667
00:37:54,080 --> 00:37:57,120
understand, you know, what your
people are looking for.

668
00:37:57,360 --> 00:38:00,280
So instead of what we're
thinking over polishing, be

669
00:38:00,280 --> 00:38:03,880
real, connect and make a
difference in somebody's life.

670
00:38:03,880 --> 00:38:06,080
Give them that story that makes
them feel something.

671
00:38:06,320 --> 00:38:07,880
And that's a great way to be
remembered.

672
00:38:08,280 --> 00:38:10,280
Mark Junaid wanted to make a
comment as well.

673
00:38:10,400 --> 00:38:13,920
OK, before I go to Junaid, Yeah,
I think that this is important,

674
00:38:13,960 --> 00:38:15,760
right?
It's, you know, thinking about

675
00:38:15,760 --> 00:38:19,760
how polished so many of us want
to be when we are on social

676
00:38:19,760 --> 00:38:23,880
media, when we're on a podcast.
And I think you're going to

677
00:38:23,960 --> 00:38:27,600
start hearing people encourage
you even more because we've done

678
00:38:27,600 --> 00:38:31,400
this already to be yourself, to
allow the mistakes, right?

679
00:38:31,400 --> 00:38:34,360
Like I've had several flubs
already today.

680
00:38:34,360 --> 00:38:36,520
I'm not editing all of them out,
right?

681
00:38:36,520 --> 00:38:40,080
It's it, I think because that's
just going to show more people

682
00:38:40,080 --> 00:38:43,320
that it's OK.
And it does show, it makes me a

683
00:38:43,320 --> 00:38:46,520
little more relatable.
It does help people connect with

684
00:38:46,520 --> 00:38:49,640
the fact like, oh, OK, this is a
human and it's all subconscious,

685
00:38:49,640 --> 00:38:50,920
right?
Like I don't think people are

686
00:38:50,920 --> 00:38:53,240
calculating all this
consciously.

687
00:38:53,240 --> 00:38:56,560
I just think that they notice
and it makes them feel more

688
00:38:56,560 --> 00:38:59,480
comfortable with you.
So I think even allowing those

689
00:38:59,480 --> 00:39:03,240
flubs, those mistakes to happen
is going to be encouraged.

690
00:39:03,240 --> 00:39:07,040
It's going to be a good thing.
I also think that doing more

691
00:39:07,120 --> 00:39:11,160
live stuff is going to that's
going to become even more

692
00:39:11,160 --> 00:39:14,440
popular than it already is.
I think that people are going to

693
00:39:14,440 --> 00:39:19,480
gravitate more to live content
than produced content because

694
00:39:19,480 --> 00:39:21,160
it's going to be harder to tell
the difference.

695
00:39:21,360 --> 00:39:25,040
I think at some point, AI is
going to do a great job of

696
00:39:25,040 --> 00:39:29,240
recreating alive as well.
But then we'll have to see how

697
00:39:29,280 --> 00:39:32,800
that all, you know, unfolds.
But yeah, I see.

698
00:39:32,800 --> 00:39:35,000
All right, so let me go to
Janae.

699
00:39:35,000 --> 00:39:38,040
Did you want to share the story
that you had or did you want to

700
00:39:38,040 --> 00:39:39,560
add on to this part of the
conversation?

701
00:39:39,600 --> 00:39:42,200
I can do both.
Let's keep this part of the

702
00:39:42,200 --> 00:39:43,800
conversation going first.
Go ahead.

703
00:39:43,840 --> 00:39:45,760
All right, so.
Excellent point.

704
00:39:45,760 --> 00:39:47,320
And you're absolutely right,
Jonathan.

705
00:39:47,400 --> 00:39:49,320
The attention economy is going
away.

706
00:39:49,320 --> 00:39:53,880
Thank you, thanks to AI Slop,
which means that intention and

707
00:39:53,920 --> 00:39:56,560
the length of content that
you're creating is going to be

708
00:39:56,560 --> 00:39:59,440
more effective.
And we can see those examples by

709
00:39:59,440 --> 00:40:03,360
looking at the number one
podcast in the world with Joe

710
00:40:03,360 --> 00:40:05,960
Rogan Experience.
How long are those episodes?

711
00:40:06,320 --> 00:40:08,480
They're anywhere from 2 hours to
three hours long.

712
00:40:08,480 --> 00:40:12,120
If you look at directly the CEO,
those are about 2 1/2 three

713
00:40:12,120 --> 00:40:14,520
hours long.
It's almost like a feature film

714
00:40:14,520 --> 00:40:17,200
length podcast episode.
So think about that.

715
00:40:17,200 --> 00:40:21,200
And storytelling is a huge part
of what Jonathan shared, right?

716
00:40:21,200 --> 00:40:24,280
So that's one aspect of it.
So how do we bring those

717
00:40:24,280 --> 00:40:26,000
stories?
How do you bring those personal

718
00:40:26,000 --> 00:40:29,960
stories into the conversation so
that you're keeping that

719
00:40:29,960 --> 00:40:33,280
intention and keeping their
interest in the view?

720
00:40:33,280 --> 00:40:36,800
So I think those are some of the
ways that we can continue to go

721
00:40:36,800 --> 00:40:39,040
over.
And just last week, Digital

722
00:40:39,040 --> 00:40:44,440
Stage Summit was live produced
using Ecamm and Zoom for three

723
00:40:44,440 --> 00:40:46,640
days straight.
There's a ton of people.

724
00:40:47,000 --> 00:40:50,480
And the one thing that I got out
of it is, again, live video, so

725
00:40:50,480 --> 00:40:53,760
it's going to overlay everything
that's coming down.

726
00:40:53,840 --> 00:40:55,280
Interest, Interesting.
Yes.

727
00:40:55,280 --> 00:40:58,040
Thank you, Nade.
Yeah, thank you very much for

728
00:40:58,040 --> 00:40:59,440
that.
Matt, did you want to add on to

729
00:40:59,440 --> 00:41:01,160
this?
Yeah, just to like, I mean, I

730
00:41:01,160 --> 00:41:04,280
have a completely devil's
advocacy contrarian view to all

731
00:41:04,280 --> 00:41:06,040
the things that we mentioned.
I'm going to avoid that and just

732
00:41:06,040 --> 00:41:07,960
connect stories you've mentioned
today instead.

733
00:41:07,960 --> 00:41:12,400
Let's say that Spotify is aware
of intention as opposed to

734
00:41:12,400 --> 00:41:16,320
attention being the thing that
can be capitalized on in future.

735
00:41:16,320 --> 00:41:20,200
Do you think perhaps that kind
of outlook on the industry is

736
00:41:20,200 --> 00:41:22,800
the reason for them pulling the
money out of something that they

737
00:41:22,800 --> 00:41:25,480
can't track yet?
Same with YouTube, they are

738
00:41:25,480 --> 00:41:28,800
handing over dynamic ad
insertion to the creators as an

739
00:41:28,800 --> 00:41:32,200
opportunity for them to make
money instead of selling ads on

740
00:41:32,200 --> 00:41:35,680
videos that they potentially
aren't monetizing because they

741
00:41:35,680 --> 00:41:39,560
want the intention to be
important, not to capitalize on

742
00:41:39,560 --> 00:41:41,000
the money.
Anything that goes beyond the

743
00:41:41,000 --> 00:41:43,640
analytics.
I'd wait for the tech companies

744
00:41:43,640 --> 00:41:46,120
to figure out how to track
intention.

745
00:41:46,720 --> 00:41:52,120
It's going to be some AI based
ocular recognition tool and like

746
00:41:52,640 --> 00:41:56,720
crows feet wrinkling of faces as
they're observing, you know,

747
00:41:56,720 --> 00:41:59,160
phones and stuff.
And we'll probably see Google

748
00:41:59,160 --> 00:42:02,680
Chuck the We Are Not Evil back
into their terms and conditions

749
00:42:02,680 --> 00:42:04,760
as well.
Yeah, good points.

750
00:42:04,760 --> 00:42:06,600
Yeah, that's an interesting
perspective.

751
00:42:06,600 --> 00:42:09,320
Thank you.
Matt and Ralph, did anyone else

752
00:42:09,320 --> 00:42:11,440
want to chime in because I don't
I can't see.

753
00:42:11,560 --> 00:42:12,840
I think Jonathan did.
Yeah.

754
00:42:12,840 --> 00:42:15,920
I just want to say that as
podcasters, if as we're

755
00:42:15,920 --> 00:42:19,120
creating, we need to think about
how we're building trust with

756
00:42:19,120 --> 00:42:21,440
our audience.
And when we're building that

757
00:42:21,440 --> 00:42:25,000
trust, that's going to help us
really overcome all the things.

758
00:42:25,280 --> 00:42:29,120
And I truly believe your
personality, building the trust

759
00:42:29,120 --> 00:42:32,320
and all those things you can do
doesn't matter what happens in

760
00:42:32,320 --> 00:42:36,320
the end with all, you know, AI
and everything, that's going to

761
00:42:36,320 --> 00:42:38,320
be the human connection.
That's going to be what matters

762
00:42:38,320 --> 00:42:39,720
to people.
Thank you, Jonathan.

763
00:42:39,720 --> 00:42:43,280
Appreciate that and thank you
for bringing those two stories

764
00:42:43,280 --> 00:42:45,440
today.
Ralph hit the music, please.

765
00:42:50,480 --> 00:42:54,720
Now I am, you know, just trying
to consider time here and we

766
00:42:54,720 --> 00:42:57,320
could pour into tomorrow as
well.

767
00:42:57,320 --> 00:43:00,720
So I guess I'll just keep moving
and if we have leftovers, maybe

768
00:43:00,720 --> 00:43:04,840
we'll hit some of those tomorrow
in some podcast entertainment

769
00:43:04,840 --> 00:43:06,440
news.
I call this entertainment news

770
00:43:06,440 --> 00:43:11,160
because this is more of the big
celebrity name type stories in

771
00:43:11,160 --> 00:43:15,520
this space of podcasting.
The hit podcast Smartless is

772
00:43:15,520 --> 00:43:20,040
taking its act on the road again
for a rare live taping of the

773
00:43:20,040 --> 00:43:22,280
show.
I know I said again and rare,

774
00:43:22,280 --> 00:43:25,640
but they have done this before.
They just don't do it often.

775
00:43:25,960 --> 00:43:29,320
And this is slated for April
25th in Los Angeles.

776
00:43:29,840 --> 00:43:33,320
Hosts Will Arnett, Jason Bateman
and Sean Hayes will sit down

777
00:43:33,320 --> 00:43:37,360
with a surprise special guest
for a wide-ranging interview in

778
00:43:37,360 --> 00:43:40,600
an intimate setting.
The episode will be released

779
00:43:40,600 --> 00:43:44,440
later that in the summer and
Smart List listeners will be

780
00:43:44,440 --> 00:43:47,240
able to enter for a chance to
win tickets.

781
00:43:47,880 --> 00:43:51,480
The Smartlist podcast was
launched in July of 2021 of the

782
00:43:51,600 --> 00:43:56,280
COVID Baby podcasts and has been
part of the SiriusXM lineup

783
00:43:56,520 --> 00:43:59,520
since 2024.
I think previously they were

784
00:43:59,520 --> 00:44:03,480
with Wandering if I'm not
mistaken, or at least originally

785
00:44:03,800 --> 00:44:06,120
I think they were.
OK, I'm going to keep things

786
00:44:06,120 --> 00:44:09,320
moving.
This is a story the headline old

787
00:44:09,320 --> 00:44:11,640
school podcasters are tapping
out.

788
00:44:11,680 --> 00:44:14,680
There's a new Wall Street
Journal report that says some

789
00:44:14,680 --> 00:44:18,320
veteran podcasters are ending
long running shows or stepping

790
00:44:18,320 --> 00:44:22,640
back as the industry gets quote
UN quote tougher, more crowded

791
00:44:22,640 --> 00:44:26,000
and more driven by celebrity
talent and video.

792
00:44:26,360 --> 00:44:30,720
The story points to a podcast
space where longevity alone

793
00:44:30,760 --> 00:44:33,360
doesn't guarantee sustainability
anymore.

794
00:44:33,360 --> 00:44:37,120
So some of the highlights here.
Several established shows have

795
00:44:37,200 --> 00:44:40,800
recently wrapped up or gone on a
hiatus, including projects from

796
00:44:41,040 --> 00:44:46,480
The Try Guys, KFC Radio, and
Rhett and Link, with hosts

797
00:44:46,480 --> 00:44:50,840
pointing to declining revenue,
heavier production demands, and

798
00:44:50,840 --> 00:44:53,840
shifting priorities.
The article suggests that

799
00:44:53,840 --> 00:44:58,320
burnout is a real factor, which
we talk about here quite often,

800
00:44:58,480 --> 00:45:01,880
especially for creators who've
been publishing for years and no

801
00:45:01,880 --> 00:45:05,400
longer feel the same excitement
about keeping the machine

802
00:45:05,680 --> 00:45:07,520
running.
I'm going to pause right there

803
00:45:07,520 --> 00:45:10,520
and just say, I mean, look, I
can somewhat relate to that part

804
00:45:10,520 --> 00:45:12,520
of it, right?
We've been doing the podcasting

805
00:45:12,520 --> 00:45:16,600
morning chat live for five years
and as a podcast and live for

806
00:45:16,600 --> 00:45:19,600
four years.
And, yeah, I mean, it can get a

807
00:45:19,600 --> 00:45:23,640
little grueling at times,
especially when you're doing a

808
00:45:23,640 --> 00:45:26,200
show five days a week.
So I certainly relate to that.

809
00:45:26,440 --> 00:45:31,680
But you know, I think this is
where passion overrides the

810
00:45:31,680 --> 00:45:34,960
grueling work, right?
Because I have this passion for

811
00:45:34,960 --> 00:45:37,440
a community.
I have this passion for helping

812
00:45:37,440 --> 00:45:41,520
other podcasters.
So that is way outweighs the

813
00:45:41,520 --> 00:45:45,880
struggle sometimes that it is to
put on a podcast day in and day

814
00:45:45,880 --> 00:45:47,720
out.
Let's see here it says that

815
00:45:48,000 --> 00:45:51,480
competition has intensified as
the mark has swell.

816
00:45:51,600 --> 00:45:55,360
Market has swelled to nearly
3,000,000 podcasts while

817
00:45:55,360 --> 00:46:00,000
celebrity lead and large media
backed shows keep grabbing more

818
00:46:00,000 --> 00:46:02,040
attention.
And I don't know how everyone

819
00:46:02,040 --> 00:46:04,360
feels about that.
I mean, yes, I know that there

820
00:46:04,360 --> 00:46:08,160
are a lot of celebrities either
starting a podcast or already in

821
00:46:08,160 --> 00:46:12,920
this space, but I never have
felt that threat that I feel

822
00:46:12,920 --> 00:46:16,720
like a lot of podcasters feel
like to me, I maybe this is

823
00:46:16,720 --> 00:46:19,440
because I'm so old school.
I've been doing this for so many

824
00:46:19,440 --> 00:46:22,560
years that back in the day when
we would hear a celebrity was

825
00:46:22,560 --> 00:46:25,280
doing a podcast, a lot of us
would get excited because it

826
00:46:25,280 --> 00:46:27,360
meant it was putting podcasting
on the map.

827
00:46:27,400 --> 00:46:30,320
It more it was becoming more
mainstream and that was only

828
00:46:30,320 --> 00:46:33,320
going to in at the time we felt
only going to help us.

829
00:46:33,560 --> 00:46:36,200
And quite frankly, I still feel
the same way.

830
00:46:36,200 --> 00:46:38,400
It doesn't.
To me, it doesn't make it a more

831
00:46:38,400 --> 00:46:41,240
crowded space because more
celebrities are doing it.

832
00:46:41,560 --> 00:46:45,240
To me, it just means that it's
creating a bigger awareness.

833
00:46:45,240 --> 00:46:48,480
And I know that there are valid
arguments around this, but I

834
00:46:48,480 --> 00:46:50,120
don't think you're going to be
able to convince me.

835
00:46:50,160 --> 00:46:53,040
I think there's plenty of space.
And there's another article that

836
00:46:53,040 --> 00:46:55,200
I want to get to, but we're
going to save it for tomorrow.

837
00:46:55,200 --> 00:46:58,200
I'll tease it in just a moment.
Ralph, did you want to add on to

838
00:46:58,200 --> 00:46:58,640
this?
Yeah.

839
00:46:58,640 --> 00:47:00,960
I just wanted to say other thing
I was going to add on to this.

840
00:47:00,960 --> 00:47:04,720
I think a lot of this has to do
with people leaving podcasting

841
00:47:04,720 --> 00:47:07,760
for other monetization
strategies, not in podcasting

842
00:47:07,760 --> 00:47:09,480
once they've established an
audience.

843
00:47:09,520 --> 00:47:11,880
I think that's a reality in some
of this cases too.

844
00:47:11,880 --> 00:47:14,000
There are living to other things
and that's OK.

845
00:47:14,000 --> 00:47:15,960
I mean, that just, I think
that's just we have to accept

846
00:47:15,960 --> 00:47:18,080
where we are.
And I think some of these

847
00:47:18,080 --> 00:47:19,520
creators, that's exactly what
they're doing.

848
00:47:19,520 --> 00:47:21,160
They're saying, you know, I
don't need to do all this

849
00:47:21,160 --> 00:47:23,880
content anymore.
I have a following over here.

850
00:47:23,880 --> 00:47:26,520
I can sell coaching programs, I
can sell books.

851
00:47:26,520 --> 00:47:28,760
I can do all those things.
And I think there's a little bit

852
00:47:28,960 --> 00:47:32,880
less focus on the content
creation because they've already

853
00:47:32,880 --> 00:47:35,000
established an audience and
that's OK.

854
00:47:35,000 --> 00:47:37,360
That's a good thing.
It just gives more room, which

855
00:47:37,360 --> 00:47:39,560
is what you're going to talk
about tomorrow, more room for

856
00:47:39,560 --> 00:47:43,520
other people to jump in and
maybe take over where other

857
00:47:43,520 --> 00:47:45,760
people have, you know, where
there's where there's a gap now

858
00:47:45,760 --> 00:47:47,880
that you've got something
interesting to say.

859
00:47:48,160 --> 00:47:49,920
So I, I tend to agree with you,
Mark.

860
00:47:49,920 --> 00:47:51,240
I don't think this is a negative
thing.

861
00:47:51,280 --> 00:47:53,360
I think this is just an
evolutionary thing.

862
00:47:53,360 --> 00:47:56,320
It's a Christian guy.
I believe in seasons of life and

863
00:47:56,320 --> 00:47:59,520
I think this is a season for a
lot of folks and I think we need

864
00:47:59,520 --> 00:48:01,240
to appreciate what they brought
to us.

865
00:48:01,560 --> 00:48:03,800
And now we say, OK, now what
does that next season look like

866
00:48:03,800 --> 00:48:04,320
for you?
Yeah.

867
00:48:04,320 --> 00:48:07,200
Thank you, Ralph and Matt, is
that hand up still?

868
00:48:07,200 --> 00:48:08,360
Is that new or?
OK?

869
00:48:08,400 --> 00:48:10,560
Yes, go for it.
I think what we can call what

870
00:48:10,560 --> 00:48:13,280
you're talking about there, Mark
the illusion of competition.

871
00:48:13,880 --> 00:48:19,280
Illusion being that podcasters
often conflate people having

872
00:48:19,280 --> 00:48:22,680
minimal attention as a resource,
and there's only so much people

873
00:48:22,680 --> 00:48:25,000
can do with it.
That means you're competing for

874
00:48:25,000 --> 00:48:28,440
attention with everybody else
and they think of it podcast as

875
00:48:28,440 --> 00:48:31,080
like being on a shelf and pits.
People are only going to pick 3

876
00:48:31,080 --> 00:48:33,000
or 4 things.
They're not going to pick your

877
00:48:33,000 --> 00:48:34,840
thing if it's not the flashiest
thing in the world.

878
00:48:35,040 --> 00:48:38,560
And then people who sell
services, that's the allusion of

879
00:48:38,560 --> 00:48:40,680
competition will tell you're not
competing right?

880
00:48:41,000 --> 00:48:44,880
You're not standing out enough.
Get pay me and I can make that

881
00:48:44,880 --> 00:48:46,640
happen for you.
The other thing I want to point

882
00:48:46,640 --> 00:48:49,640
out as well is something Tom
Webster from Sounds Profitable.

883
00:48:49,840 --> 00:48:53,280
I'm gonna stop you right there
because is this a recent post he

884
00:48:53,280 --> 00:48:58,400
did?
No, he defined podcast primes as

885
00:48:58,400 --> 00:49:02,920
the people who are natively
podcasty and love to tell other

886
00:49:02,920 --> 00:49:06,160
people about podcasting.
I think our podcast prime

887
00:49:06,160 --> 00:49:09,880
population isn't increasing.
As more people get into it, like

888
00:49:09,880 --> 00:49:13,000
you talked about celebrity
podcasts, they become, I can't

889
00:49:13,000 --> 00:49:15,200
remember what the term he had
for them, let's call them

890
00:49:15,520 --> 00:49:19,040
podcast pedestrians.
And we want to convert them to

891
00:49:19,040 --> 00:49:22,360
primes so that podcasting space
increases.

892
00:49:22,840 --> 00:49:23,760
But sorry, that was a good
segue.

893
00:49:23,800 --> 00:49:24,800
What are we talking about
tomorrow?

894
00:49:24,800 --> 00:49:29,080
Yes, well, I saw a recent post
from Tom Webster talking, making

895
00:49:29,080 --> 00:49:32,200
a comparison to books and
podcasting.

896
00:49:32,560 --> 00:49:37,000
And maybe in some ways this
might feel like a new take on

897
00:49:37,120 --> 00:49:40,840
podcast competition.
And it asks whether the space is

898
00:49:40,840 --> 00:49:44,320
truly saturated or whether
podcaster should be rethinking

899
00:49:44,320 --> 00:49:47,720
the kind of commitment they're
asking from listeners.

900
00:49:47,720 --> 00:49:50,240
I'll explain more.
This is an area that I've been

901
00:49:50,240 --> 00:49:52,760
thinking a lot about.
And then when I saw Tom Webster

902
00:49:52,840 --> 00:49:56,880
or post about it, I felt like
this it's time, it's time to

903
00:49:56,880 --> 00:49:59,440
talk about it, you know,
competition.

904
00:49:59,600 --> 00:50:03,960
And also is that a fair
comparison comparing books to

905
00:50:03,960 --> 00:50:06,280
podcasting?
We'll explain more about that

906
00:50:06,280 --> 00:50:09,280
tomorrow.
So come back and join us then at

907
00:50:09,280 --> 00:50:12,320
7:00 AM Eastern.
Before I officially wrap up, I

908
00:50:12,320 --> 00:50:14,760
do want to go to Janae.
Did you want to share a little

909
00:50:14,760 --> 00:50:17,840
bit about that article that you
wanted to that you teased

910
00:50:17,880 --> 00:50:21,040
earlier?
Yeah, for sure.

911
00:50:21,040 --> 00:50:25,360
Matt also placed the link in in
the clubhouse chat.

912
00:50:25,360 --> 00:50:29,480
But essentially what New York
Times doing is there you go.

913
00:50:30,080 --> 00:50:32,600
So they they're basically
launching a New York Times

914
00:50:32,600 --> 00:50:36,000
student podcast contest hosted
by the New York Times.

915
00:50:36,200 --> 00:50:41,280
Deadline is May 13th, 2026.
Students ages 10 to 19 can enter

916
00:50:41,280 --> 00:50:43,160
for free.
All they need to have is a

917
00:50:43,160 --> 00:50:46,520
podcast, and that podcast must
be 5 minutes or less

918
00:50:46,600 --> 00:50:48,320
informative, narrative or
storytelling.

919
00:50:48,320 --> 00:50:50,600
Again, the link that's going to
be in the show notes.

920
00:50:50,600 --> 00:50:53,440
We'll have all the details.
And good luck to all the

921
00:50:53,440 --> 00:50:54,720
students coming on.
Thank you.

922
00:50:55,160 --> 00:50:56,800
Yeah, thank you, Janae.
Appreciate that.

923
00:50:56,800 --> 00:51:01,360
So we are back tomorrow, 7:00 AM
Eastern live on Clubhouse,

924
00:51:01,360 --> 00:51:03,760
YouTube, LinkedIn, Facebook, all
the things.

925
00:51:03,760 --> 00:51:05,560
And we would love for you to
join us there.

926
00:51:05,560 --> 00:51:10,880
And you can do that by going to
podcastingmorningchat.com/joinus.

927
00:51:11,560 --> 00:51:15,720
So come back tomorrow and until
then, make it a great day.

928
00:51:15,720 --> 00:51:16,920
Everybody take care.