453. Dissecting a Podcast That Actually Works
Can a podcast be strong and still have room to grow? We’re breaking down a recent episode of indie podcast, Movies in a Nutshell , and exploring what happens when a show gets most things right. Believe us, this episode leaves plenty to study. We unpack what worked, including their approach to segment structure and intentional ways to speak to both new and returning listeners. We also look at areas where a little polish could elevate the experience even more. Because the gap between good and great is often smaller than you think...
Episode Highlights:
[01:56] Podcast evaluation begins
[02:51] First clip and podcast intro review
[08:05] Explaining plosives and practical audio techniques
[12:06] Intentional small talk and nostalgia
[19:58] Referencing past episodes
[26:44] Creating segments that engage an audience
[29:32] Nostalgia and cultural context
[31:51] Podcast structure and segment flow
[33:55] Balancing new and returning audiences
[41:42] Episode titles and SEO considerations
Links & Resources:
The Podcasting Morning Chat:
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Book A Free Call With Me:
https://calendly.com/ironickmedia/freestrategycall
Join The Empowered Podcasting Facebook Group:
www.facebook.com/groups/empoweredpodcasting
Application To Submit Your Show For Evaluation:
Movies in a Nutshell:
Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.
Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
Live on YouTube: https://youtube.com/@marcronick
Brought to you by iRonickMedia.com
Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com
Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:
https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
00:00:04,840 --> 00:00:09,560
Good morning podcasting Morning
Chat Today is Thursday, February
2
00:00:09,560 --> 00:00:14,880
12th, 2026 and today a live
podcast evaluation of the
3
00:00:14,880 --> 00:00:19,320
podcast Movies in a Nutshell.
Real time feedback on intros,
4
00:00:19,320 --> 00:00:23,000
structures, transitions and
strategy to help every creator
5
00:00:23,000 --> 00:00:26,720
level up.
So if you're listening live on
6
00:00:26,720 --> 00:00:28,760
Clubhouse, hit the share button,
bottom left hand side of the
7
00:00:28,760 --> 00:00:31,560
screen and share it.
However, Clubhouse lets you.
8
00:00:32,040 --> 00:00:34,720
And if you're catching us via
podcast, YouTube, LinkedIn,
9
00:00:34,720 --> 00:00:37,240
Facebook, please share this with
a fellow podcaster.
10
00:00:39,080 --> 00:00:43,240
And now give us about 30 seconds
and we'll get things rolling.
11
00:00:43,560 --> 00:01:22,280
Thanks for being here.
Good morning again, podcasting
12
00:01:22,280 --> 00:01:24,280
morning chat.
Thanks so much for being here.
13
00:01:24,280 --> 00:01:29,600
I am your host Mark Ronic and
currently on the virtual stage
14
00:01:29,600 --> 00:01:34,000
we have producer Ashley Feller,
Ralph Estep, Sid Meadows, Dr.
15
00:01:34,000 --> 00:01:38,880
Fay, Matt Bliss, BC Babbles and
Nick Naulback and also Tide
16
00:01:38,880 --> 00:01:42,640
tutoring has joined us on stage
from the audience once again,
17
00:01:42,640 --> 00:01:46,200
love that tide and I'll remind
you you can chime in just as
18
00:01:46,200 --> 00:01:48,600
much as everybody else that's
here on stage.
19
00:01:48,600 --> 00:01:52,920
And that goes for Janae and
Austin who are here first thing
20
00:01:53,200 --> 00:01:55,040
in the morning.
Thank you guys for being here
21
00:01:55,040 --> 00:01:59,400
bright and early today.
We are evaluating movies in a
22
00:01:59,400 --> 00:02:02,040
nutshell.
And it's a Co hosted movie
23
00:02:02,040 --> 00:02:06,160
discussion podcast that promises
spoiler free insight to help you
24
00:02:06,160 --> 00:02:10,440
decide what to watch and also
deeper perspectives on the films
25
00:02:10,600 --> 00:02:15,080
that you've already seen.
So we're going to do this a
26
00:02:15,080 --> 00:02:17,280
little differently than we've
done it in the past.
27
00:02:17,920 --> 00:02:21,600
So one thing that we've received
feedback about is the fact that
28
00:02:21,600 --> 00:02:24,280
sometimes people feel a little
out of the loop while we're
29
00:02:24,280 --> 00:02:27,160
talking about things like the
podcasts, branding and their
30
00:02:27,160 --> 00:02:29,960
logos and other other areas as
well.
31
00:02:30,120 --> 00:02:32,560
So I'm trying to change this up
a little bit.
32
00:02:33,600 --> 00:02:36,400
We're going to mainly work with
clips now.
33
00:02:36,400 --> 00:02:39,320
We've done that before in the
past, but we're going to really
34
00:02:39,320 --> 00:02:43,120
lean into the clips and start
with them right away to bring
35
00:02:43,120 --> 00:02:47,040
you, our listener, into this
conversation to be more feel
36
00:02:47,040 --> 00:02:49,320
like you're more a part of it,
right?
37
00:02:49,320 --> 00:02:53,800
O let me get you the first CLI.
We're going to start with the
38
00:02:53,800 --> 00:02:56,720
best place to start in my
opinion, their intro.
39
00:03:09,440 --> 00:03:13,000
Hello and welcome to Movies in a
Nutshell with me, Mark Farquhar.
40
00:03:13,000 --> 00:03:15,960
Myself, Darren Horn.
And I Paul Day, we help you
41
00:03:15,960 --> 00:03:18,240
spend less time browsing and
more time watching.
42
00:03:18,240 --> 00:03:20,240
If you've seen the movie, we'll
reveal what you might have
43
00:03:20,240 --> 00:03:21,600
missed.
If you haven't, we'll give you a
44
00:03:21,600 --> 00:03:24,200
quick spoiler free breakdown.
We've got behind the scenes
45
00:03:24,200 --> 00:03:25,880
trivia, including Paul's Facts
of the Day.
46
00:03:26,000 --> 00:03:28,600
Host ratings and our legend
league table.
47
00:03:28,600 --> 00:03:30,320
Plus, your chance to choose a
movie.
48
00:03:30,480 --> 00:03:32,920
So grab some popcorn and let's
jump into this week's movie.
49
00:03:36,040 --> 00:03:37,840
All right, there you go.
There is the intro.
50
00:03:37,840 --> 00:03:41,000
So I'm going to ask our fine
team here.
51
00:03:41,840 --> 00:03:44,840
What did you notice?
What did you understand about
52
00:03:44,840 --> 00:03:47,920
the show?
How did that intro work for you?
53
00:03:48,160 --> 00:03:51,600
All right, let's go to BC first.
Go ahead BC.
54
00:03:52,360 --> 00:03:56,720
Definitely gave us the classic
film reel kicking up engine from
55
00:03:56,720 --> 00:03:59,120
the high part of the theater to
help us know that we're in a
56
00:03:59,120 --> 00:04:01,920
kind of a almost a vintagey feel
kind of space.
57
00:04:01,920 --> 00:04:04,560
Definitely feels like for the
run of the show you're kind of
58
00:04:04,560 --> 00:04:06,760
in a pub in the back corner,
you've had a nice little quiet
59
00:04:06,760 --> 00:04:09,640
table to have a cool little chit
chat with your buds.
60
00:04:09,800 --> 00:04:13,080
So I think it really sets a nice
little kind of convenient tone
61
00:04:13,080 --> 00:04:15,480
for the show, 100%.
Very cool.
62
00:04:15,480 --> 00:04:17,519
OK, Thank you.
BC I agree with you.
63
00:04:17,519 --> 00:04:20,440
I do want to talk about that,
that very beginning at some
64
00:04:20,440 --> 00:04:23,880
point as well with the sounds
like film projector and the
65
00:04:23,880 --> 00:04:28,160
music, which I feel like is
something from like a Bill
66
00:04:28,160 --> 00:04:30,800
Murray movie.
And I can't quite put my finger
67
00:04:30,800 --> 00:04:33,040
on it, but maybe we'll play it
again.
68
00:04:33,040 --> 00:04:34,640
Well, we'll hear it again in a
moment.
69
00:04:34,640 --> 00:04:36,480
Sid, you wanted to chime in as
well.
70
00:04:37,040 --> 00:04:39,280
Yeah, I really enjoy the energy
of that clip.
71
00:04:39,880 --> 00:04:42,240
It gets you kind of like
excited.
72
00:04:42,240 --> 00:04:45,320
The vibe of it is really good.
It's quick, it doesn't linger
73
00:04:45,320 --> 00:04:47,240
on.
And so I think the overall.
74
00:04:47,240 --> 00:04:50,040
Energy of that is really good.
Agreed.
75
00:04:50,040 --> 00:04:52,880
And Ashley also wants to give
some input.
76
00:04:52,880 --> 00:04:53,960
Go ahead, Ashley.
Good morning.
77
00:04:55,080 --> 00:04:57,760
Same here, I really enjoyed the
conciseness of it.
78
00:04:57,760 --> 00:04:58,880
They don't be in around the
Bush.
79
00:04:58,880 --> 00:05:01,200
They get right to it.
Agreed.
80
00:05:01,480 --> 00:05:04,120
What I wrote here, my notes
here, is that I loved, and
81
00:05:04,120 --> 00:05:08,000
similarly to what Sid was
saying, I loved the fast-paced
82
00:05:09,000 --> 00:05:12,480
way that they presented it.
They clearly described the
83
00:05:12,480 --> 00:05:16,000
mission of the podcast.
It was straightforward and to
84
00:05:16,000 --> 00:05:19,360
the point.
And somehow I even felt like I
85
00:05:19,360 --> 00:05:23,040
was starting to feel their
personalities coming through a
86
00:05:23,040 --> 00:05:24,680
little bit.
Like I felt like even though
87
00:05:24,680 --> 00:05:27,160
that was the first time I ever
heard them, there was just
88
00:05:27,160 --> 00:05:30,600
something comfortable, something
familiar about their delivery.
89
00:05:31,600 --> 00:05:35,360
One thing that I just alluded to
a moment ago that I didn't love,
90
00:05:35,360 --> 00:05:38,600
and I want to be clear, not a
deal breaker, not something that
91
00:05:38,600 --> 00:05:41,880
I think is going to kill their
show or anything.
92
00:05:42,120 --> 00:05:45,840
Is that music with the film
projector at the beginning?
93
00:05:46,560 --> 00:05:51,840
That whole thing lasts like 10
to 12 seconds and it feels to me
94
00:05:51,840 --> 00:05:53,760
like it's kind of just
shoehorned in there.
95
00:05:54,200 --> 00:05:56,760
I would maybe talk over that a
little bit.
96
00:05:57,200 --> 00:06:01,440
So like maybe you hear that film
projector reel in and then you
97
00:06:01,440 --> 00:06:03,800
got that music playing.
And as that music's playing,
98
00:06:03,800 --> 00:06:07,200
that's where I would maybe
personally bring up, you know,
99
00:06:07,200 --> 00:06:08,800
that's where I would start the
intro.
100
00:06:09,200 --> 00:06:10,920
Go ahead, Matt, I see you want
to chime in.
101
00:06:10,920 --> 00:06:13,320
Good morning.
I don't disagree.
102
00:06:13,520 --> 00:06:16,160
They could probably structure
that intro a little bit better.
103
00:06:16,440 --> 00:06:19,280
It's clear, as we'll probably
hear talking about the episode
104
00:06:19,280 --> 00:06:21,600
later on, that there are things
they mentioned in the intro that
105
00:06:21,600 --> 00:06:24,920
don't happen in this episode.
The thing that became
106
00:06:24,920 --> 00:06:27,680
immediately clear to me is that
it's a canned intro.
107
00:06:28,080 --> 00:06:30,720
Maybe they don't recall that
every single time, but as you
108
00:06:30,720 --> 00:06:32,160
say, it's not a deal breaker for
me either.
109
00:06:32,160 --> 00:06:35,200
The refinements are important.
The key giveaway from me that I
110
00:06:35,200 --> 00:06:37,760
didn't hear the first time
actually is that I heard a lot
111
00:06:37,760 --> 00:06:43,440
of plosives in from the hosts in
the audio, which tells me after
112
00:06:43,440 --> 00:06:45,960
listening to it and not hearing
any plosives at all.
113
00:06:46,440 --> 00:06:48,800
That would also be the indicator
that it's probably an intro
114
00:06:48,800 --> 00:06:54,280
that's been done a little while
ago and not immediately, but as
115
00:06:54,280 --> 00:06:57,960
we'll hear later on as well.
It's very difficult to
116
00:06:57,960 --> 00:07:01,840
differentiate between the
quality of this intro compared
117
00:07:01,840 --> 00:07:07,080
to the rest of the episode.
But that warm, rich tone from
118
00:07:07,080 --> 00:07:09,960
the post production and the
microphones they choose for
119
00:07:09,960 --> 00:07:12,400
their own voices.
I think that that's what you
120
00:07:12,400 --> 00:07:14,640
picked up on as well, Mark.
I actually saw a bit of
121
00:07:14,640 --> 00:07:17,040
neuroscience research or heard
about it on a podcast or
122
00:07:17,040 --> 00:07:21,600
something that there's something
about that particular zone,
123
00:07:21,600 --> 00:07:26,160
Goldilocks zone of, of male
voice that sets a certain brain
124
00:07:26,160 --> 00:07:28,920
wave pattern that makes you
relax into it a little bit.
125
00:07:29,240 --> 00:07:32,040
And I think all three of them
have a voice that's very similar
126
00:07:32,040 --> 00:07:33,960
for that.
All three of them have a very
127
00:07:33,960 --> 00:07:38,160
similar voice in general that.
Might be a bit of feedback later
128
00:07:38,160 --> 00:07:40,000
on too.
Like I was like they said all
129
00:07:40,000 --> 00:07:42,960
their names there, but I I had
trouble telling who was who.
130
00:07:42,960 --> 00:07:45,200
I thought there was four people
on it for a little while and
131
00:07:45,200 --> 00:07:47,200
then there was 3.
But anyway, we can talk about
132
00:07:47,200 --> 00:07:54,120
that a bit later on.
So Matt, Matt mentioned the word
133
00:07:54,160 --> 00:07:56,760
plosive.
And so I feel like that is a
134
00:07:56,760 --> 00:08:01,480
wheel of jargon word and would
love, Matt for you to define
135
00:08:01,480 --> 00:08:03,720
that for maybe some of our
listeners who don't know what
136
00:08:03,720 --> 00:08:08,560
plosive means.
So plosive is an audio term when
137
00:08:08,560 --> 00:08:12,120
one is using a microphone and
it's denotes a certain type of
138
00:08:12,120 --> 00:08:15,040
sound that's made.
It's often a disruptive sound.
139
00:08:15,040 --> 00:08:20,000
It's not a nice one to hear, but
when one makes a sharp P sound,
140
00:08:20,000 --> 00:08:24,120
particularly depending on the
matter of 1's speech, similar
141
00:08:24,120 --> 00:08:29,880
consonants to P can also 'cause
this, but that sharp P has a
142
00:08:29,880 --> 00:08:34,559
very sharp popping noise in the
microphone itself, reflects in
143
00:08:34,559 --> 00:08:37,240
the audio, and is is like a
disruptive pop.
144
00:08:37,640 --> 00:08:42,159
I'm about to demonstrate it with
a a sentence, but Peter Piper
145
00:08:42,320 --> 00:08:44,720
picked a Peck of pickled
Peppers.
146
00:08:44,840 --> 00:08:48,640
Yep, I hear it.
That's full plusive action.
147
00:08:48,760 --> 00:08:51,360
So let's talk about how to avoid
the pluses.
148
00:08:51,640 --> 00:08:53,800
Microphone technique is perfect
for this.
149
00:08:54,000 --> 00:08:55,920
Before I mentioned the thing
that you're all thinking of
150
00:08:55,920 --> 00:08:59,840
first, I want to say that having
your microphone off axis to
151
00:08:59,840 --> 00:09:02,480
avoid doing your breath is the
most important thing.
152
00:09:03,160 --> 00:09:07,040
People say 45° but whatever
angle it is that ensures that
153
00:09:07,040 --> 00:09:09,640
your breath entering the
microphone is avoided.
154
00:09:09,960 --> 00:09:12,480
If you, like, hold your hand in
front of your face right now,
155
00:09:12,480 --> 00:09:16,680
listener, and start going poo,
poo poo, you'll feel the
156
00:09:16,680 --> 00:09:20,120
pressure of that air on your
hand and you don't want the
157
00:09:20,120 --> 00:09:22,600
microphone in the position that
you feel that pressure.
158
00:09:23,040 --> 00:09:26,880
So whatever position you move
the microphone in should not be
159
00:09:26,880 --> 00:09:29,720
at least close to it can be
around it, but as long as the
160
00:09:29,720 --> 00:09:31,880
air's not going into it, then
you're good.
161
00:09:32,440 --> 00:09:35,800
There are also windscreen
devices that you can get that
162
00:09:35,800 --> 00:09:38,360
can catch these plosives.
It's probably important to
163
00:09:38,480 --> 00:09:44,040
mention that a pop shield is
different to what the industry
164
00:09:44,040 --> 00:09:47,240
would call a dead cat, but you
can use them both together.
165
00:09:47,480 --> 00:09:51,440
So the pop shield is that little
circular or square bit of
166
00:09:51,440 --> 00:09:55,240
fabric, sometimes metal, that
catches or redirects the air
167
00:09:55,240 --> 00:09:57,080
from your mouth.
It sits in front of the
168
00:09:57,080 --> 00:10:01,760
microphone as a like a bit of a
guard to stop that air going
169
00:10:01,760 --> 00:10:04,320
through.
The dead cat thing is what wraps
170
00:10:04,320 --> 00:10:07,400
around the microphone like it's
a microphone cover.
171
00:10:07,960 --> 00:10:11,040
That doesn't perform as well as
the pop filter most of the time,
172
00:10:11,560 --> 00:10:14,720
but it does do something.
OK, there you go.
173
00:10:15,480 --> 00:10:18,160
Who knew we were going to get
such a good lesson today in
174
00:10:18,160 --> 00:10:23,360
plosives?
And I want to keep things going
175
00:10:23,360 --> 00:10:25,880
if you don't mind.
I know that Ralph and BC you
176
00:10:25,880 --> 00:10:29,000
were looking to chime in, but I
do want to keep things going so
177
00:10:29,000 --> 00:10:32,920
that we can really get into this
episode.
178
00:10:32,920 --> 00:10:36,680
And I should have said this is I
guess I haven't ruined anything
179
00:10:36,680 --> 00:10:38,600
yet.
This particular episode of
180
00:10:38,600 --> 00:10:43,120
Movies in a Nutshell is all
about The Matrix, the movie, The
181
00:10:43,120 --> 00:10:46,240
Matrix.
And one of their promises that
182
00:10:46,240 --> 00:10:48,880
they made, if you heard that
intro, is that they do this in a
183
00:10:48,880 --> 00:10:51,480
spoiler freeway.
That's their claim.
184
00:10:52,080 --> 00:10:56,160
And they're doing it to help you
decide whether or not you want
185
00:10:56,160 --> 00:10:59,160
to get into that movie.
And I know Ashley ended up
186
00:10:59,600 --> 00:11:03,800
watching The Matrix for for the
first time because of this
187
00:11:04,080 --> 00:11:06,120
episode.
So we're going to get into it.
188
00:11:06,120 --> 00:11:10,640
This is the clip that
immediately follows the intro.
189
00:11:13,600 --> 00:11:17,480
OK, here we are, first episode
of 20262026.
190
00:11:17,480 --> 00:11:20,280
Where's my hoverboard?
The Matrix, 1999.
191
00:11:20,360 --> 00:11:22,800
I remember this coming out in
1999.
192
00:11:22,800 --> 00:11:23,960
I remember.
Oh, wait a minute.
193
00:11:23,960 --> 00:11:25,240
See it?
I think I was working in a pub
194
00:11:25,240 --> 00:11:26,920
called Kitty Rohan and an Irish
bar.
195
00:11:27,240 --> 00:11:30,480
And I was working in a cinema
for the summer.
196
00:11:30,800 --> 00:11:34,560
Oh, so I was in the cinema while
the Matrix was out there on the
197
00:11:34,560 --> 00:11:36,520
cinema.
Actually, I may be in a manager
198
00:11:36,520 --> 00:11:38,520
in the theatre.
Actually, no, I think about it,
199
00:11:38,760 --> 00:11:41,600
but I remember I, I, I was
trying to date someone.
200
00:11:41,600 --> 00:11:43,960
I used, it doesn't matter.
I used to work, I definitely
201
00:11:43,960 --> 00:11:45,720
worked in an Irish part called
Kiss Your Hands.
202
00:11:45,920 --> 00:11:48,240
But 1999, I'm sure I was working
in the theatre because I
203
00:11:48,240 --> 00:11:49,560
remember the millennial thing
happened.
204
00:11:49,840 --> 00:11:53,000
And then, yeah, in 2000 I went
to Australia in Southeast Asia.
205
00:11:53,120 --> 00:11:55,720
I was 18, so yeah, I'm vividly
remember.
206
00:11:55,720 --> 00:11:56,920
Obviously, I didn't know much
about it.
207
00:11:57,440 --> 00:12:01,080
I was barely seven.
I was barely 16.
208
00:12:01,280 --> 00:12:03,720
What a summer.
Austin Powers two Star Wars
209
00:12:03,720 --> 00:12:06,680
Episode 1, The Matrix and you
eat Chrome.
210
00:12:06,880 --> 00:12:09,440
So we're in Part 1, which is the
nutshell where we break the
211
00:12:09,440 --> 00:12:12,440
movie down spoiler free to help
you decide if it's your kind of
212
00:12:12,440 --> 00:12:14,760
movie.
So how do we break the Matrix
213
00:12:14,760 --> 00:12:16,160
down?
How do we explain it for someone
214
00:12:16,160 --> 00:12:18,360
who's never seen it?
OK, there you go.
215
00:12:18,360 --> 00:12:22,760
So what are we picking up on
specifically about the hosts?
216
00:12:23,160 --> 00:12:27,920
Any feedback regarding this part
of the conversation that they
217
00:12:27,920 --> 00:12:30,080
dove into?
I have some, but I just wanted
218
00:12:30,080 --> 00:12:32,320
to 1st see if anybody else
wanted to chime in.
219
00:12:32,480 --> 00:12:35,880
Yeah, Sid, go ahead.
And to me, it's obvious.
220
00:12:35,960 --> 00:12:38,200
They have a relationship,
they're friends, they're very
221
00:12:38,200 --> 00:12:41,280
casual with each other, like
they very comfortable with each
222
00:12:41,280 --> 00:12:42,320
other.
They know each other.
223
00:12:42,320 --> 00:12:45,800
At least it appears that way.
Like it's 2 old friends chatting
224
00:12:45,800 --> 00:12:47,800
about something.
Yeah, I'm with you there.
225
00:12:47,800 --> 00:12:51,440
And I think that in my opinion,
that really helps get the
226
00:12:51,440 --> 00:12:55,680
listener comfortable and it
helps to start to build that
227
00:12:55,680 --> 00:12:58,720
trust.
And I say to start because we're
228
00:12:58,720 --> 00:13:04,000
all all here, all of us.
We are new to this show and it
229
00:13:04,000 --> 00:13:06,320
feels very welcoming.
It feels like, yeah, we're
230
00:13:06,320 --> 00:13:09,040
getting into the middle of a
conversation or getting into the
231
00:13:09,040 --> 00:13:11,720
beginning of a conversation with
a few friends.
232
00:13:12,440 --> 00:13:18,640
And I personally love that they
are sharing how they relate to
233
00:13:18,640 --> 00:13:19,520
this movie.
Right.
234
00:13:19,520 --> 00:13:23,000
They're they're giving us their
backstories about the movies.
235
00:13:23,200 --> 00:13:25,720
But I'm going to bite my tongue
because I know other people want
236
00:13:25,720 --> 00:13:27,920
to chime in.
I'm going to go to BC and then
237
00:13:27,920 --> 00:13:29,800
I'm going to go to Ralph.
Go ahead BC.
238
00:13:30,560 --> 00:13:33,160
I love the fact that they were
talking about where they were in
239
00:13:33,160 --> 00:13:34,840
relation to the release of the
movie.
240
00:13:35,160 --> 00:13:37,120
You know, if I were to do the
same thing, I would say I was
241
00:13:37,120 --> 00:13:39,800
enjoying the they mentioned Star
Wars Episode 1.
242
00:13:39,800 --> 00:13:42,880
I was enjoying the the Droid
themed Pepsi's coming out of the
243
00:13:42,880 --> 00:13:44,600
time as part of the promotional
campaign.
244
00:13:44,600 --> 00:13:46,800
So I love they help set the
stage that way.
245
00:13:46,800 --> 00:13:49,840
It's a really great way to break
ground and to really bring
246
00:13:49,840 --> 00:13:53,120
people in to realize, oh, this
will be a nice chill convo.
247
00:13:53,400 --> 00:13:56,440
But then you realize as they get
in, we'll get into that how
248
00:13:56,720 --> 00:14:00,160
really in depth they're prepared
to get into regarding the state
249
00:14:00,160 --> 00:14:02,480
of things in the movie industry
when they start off.
250
00:14:03,240 --> 00:14:06,080
Great feedback BC Ralph, what do
you got for us?
251
00:14:06,640 --> 00:14:08,960
So we talked the other day about
the curiosity loop.
252
00:14:08,960 --> 00:14:11,360
One of the things that I think
they do really well here is the
253
00:14:11,360 --> 00:14:14,240
nostalgia loop.
And I think that if you can
254
00:14:14,240 --> 00:14:17,160
build that into your content, it
is super effective.
255
00:14:17,520 --> 00:14:20,600
Because if you can take people
back to a time they feel their
256
00:14:20,600 --> 00:14:23,960
emotions around something, that
nostalgia is huge and people
257
00:14:23,960 --> 00:14:26,200
really lean into that.
So I think that that's one of
258
00:14:26,200 --> 00:14:28,920
the things they're doing super
effective here because I start
259
00:14:28,920 --> 00:14:32,480
thinking about, OK, in 99, I was
doing this, I was doing that.
260
00:14:32,480 --> 00:14:34,320
You start to put yourself in
that mindset.
261
00:14:34,640 --> 00:14:37,640
And if they hadn't done that, I
don't know as if they would have
262
00:14:37,640 --> 00:14:40,040
been as effective in getting me
ready to think about this movie.
263
00:14:40,040 --> 00:14:42,600
Because honestly, that was
probably the time I saw that
264
00:14:42,600 --> 00:14:44,080
movie.
Hadn't thought about it since.
265
00:14:44,320 --> 00:14:48,400
So for me, it took me back to 99
and I was working in IT at a
266
00:14:48,400 --> 00:14:49,880
credit union.
I was worried about the year
267
00:14:49,880 --> 00:14:52,920
2000 flipping over and
everybody's accounts being gone.
268
00:14:52,920 --> 00:14:56,160
And so it really set the tone
for what turned into be very
269
00:14:56,160 --> 00:14:57,760
enjoyable listening experience
for me.
270
00:14:58,240 --> 00:15:02,640
I think that's a great point.
That idea of getting nostalgic
271
00:15:03,040 --> 00:15:05,360
with your audience, I think can
go a long way.
272
00:15:05,360 --> 00:15:08,560
People do eat that up.
I mean, go look at some social
273
00:15:08,560 --> 00:15:11,920
media accounts that you say.
Like for me, I'm always fed a
274
00:15:11,920 --> 00:15:14,840
lot of Gen.
X accounts because I am Gen.
275
00:15:14,840 --> 00:15:18,160
X, right?
And I often stop at their
276
00:15:18,160 --> 00:15:21,880
content because whenever I see
maybe it was an old toy that I
277
00:15:21,880 --> 00:15:25,840
played with, or maybe it was one
of the first computers I ever
278
00:15:25,840 --> 00:15:28,840
had, which I guess was one of
the first computers, period.
279
00:15:29,120 --> 00:15:31,280
Those kinds of things stop me in
my tracks.
280
00:15:31,280 --> 00:15:34,840
They make me think and they make
me remember.
281
00:15:34,840 --> 00:15:38,520
It feels nostalgic.
Like Ralph is saying, Matt, you
282
00:15:38,520 --> 00:15:39,920
wanted to add something.
Go ahead.
283
00:15:40,280 --> 00:15:43,200
Just the the subtle thing they
do there, probably not
284
00:15:43,200 --> 00:15:47,920
deliberately, but they set their
audience very intentionally
285
00:15:47,920 --> 00:15:50,840
there, like they're saying to
the person listening.
286
00:15:51,200 --> 00:15:54,480
I'm the person who was this age
when this movie came out in
287
00:15:54,480 --> 00:15:58,120
1999.
And that can set not just that
288
00:15:58,120 --> 00:16:02,040
nostalgia feel like being
related to a similar experience
289
00:16:02,040 --> 00:16:06,720
to the listener, but also that
they know what kind of opinion
290
00:16:06,720 --> 00:16:12,240
they're going to get, the kind
of cultural area they were in at
291
00:16:12,240 --> 00:16:15,560
the time of enjoying it.
And the thing that I really like
292
00:16:15,560 --> 00:16:18,440
about it, again, pushing towards
a little bit further on in the
293
00:16:18,440 --> 00:16:23,080
episode, is that one of them
talks about being a teacher of
294
00:16:23,080 --> 00:16:25,240
media.
And towards the end, it also
295
00:16:25,240 --> 00:16:27,800
feels like they're directing
some of their content to a
296
00:16:27,800 --> 00:16:32,400
younger audience who is seeking
to learn more about media.
297
00:16:32,760 --> 00:16:37,400
So I think catching the older
crowd at the beginning that have
298
00:16:37,720 --> 00:16:41,840
a an experience that they can
forgotten the word now, but
299
00:16:41,840 --> 00:16:45,200
sympathetically enjoy from an
experience they remember, but
300
00:16:45,200 --> 00:16:48,000
also addressing the content of
an old film for a younger
301
00:16:48,000 --> 00:16:50,240
audience who want to enjoy it as
we did.
302
00:16:50,360 --> 00:16:53,120
They walk that line really well.
It's really interesting.
303
00:16:53,120 --> 00:16:55,800
Thank you, Matt.
OK, anyone else have any
304
00:16:55,800 --> 00:17:01,280
thoughts on what I'm calling the
intentional small talk at the
305
00:17:01,280 --> 00:17:04,839
beginning of their episode?
And I really do want to
306
00:17:04,839 --> 00:17:06,640
emphasize that for a second,
right?
307
00:17:06,640 --> 00:17:09,520
Because I think there is a place
for small talk.
308
00:17:09,520 --> 00:17:13,000
I think that it does help, like
I was saying earlier, it helps
309
00:17:13,000 --> 00:17:17,119
build some trust, but I think
that it has to be intentional.
310
00:17:17,960 --> 00:17:21,119
It can't just be, oh, you know
what a beautiful day it is
311
00:17:21,119 --> 00:17:23,000
today, right?
I mean, it can, right?
312
00:17:23,000 --> 00:17:27,880
But at the same time, I like how
they are directing their small
313
00:17:27,880 --> 00:17:31,440
talk about the actual thing that
they're talking about today on
314
00:17:31,440 --> 00:17:33,200
their show.
Oh, Sid, do you want to say
315
00:17:33,200 --> 00:17:34,640
something?
I'm actually a big fan of
316
00:17:34,640 --> 00:17:36,640
intentional.
Small talk for lots of.
317
00:17:36,640 --> 00:17:38,320
Different reasons.
I think it also helps to break
318
00:17:38,320 --> 00:17:41,640
the ice with the guest if you're
got a guest that you're
319
00:17:41,640 --> 00:17:43,080
interviewing and it kind of just
like.
320
00:17:43,360 --> 00:17:45,320
I think helps to.
Set the tone.
321
00:17:45,320 --> 00:17:48,880
But for me, what I do is is if
I'm going to guess that I know I
322
00:17:48,880 --> 00:17:51,400
talked for a minute about maybe
where we met or how.
323
00:17:51,400 --> 00:17:54,600
Long.
Ago we met or you know something
324
00:17:54,600 --> 00:17:57,640
like that to bridge the gap of
so the listener knows that we
325
00:17:57,640 --> 00:17:59,760
have a little bit of a
relationship hey we worked
326
00:17:59,760 --> 00:18:04,280
together 10 years ago or.
I met Mark at at at a podcasting
327
00:18:04,280 --> 00:18:05,400
conference and we became
friends.
328
00:18:05,400 --> 00:18:07,480
We were talking about this just
something like that to break the
329
00:18:07,480 --> 00:18:09,120
ice A.
Little bit to.
330
00:18:09,720 --> 00:18:11,000
Make the conversation a little
bit.
331
00:18:11,000 --> 00:18:12,800
Easier for the listener so they
understand that there is a
332
00:18:12,800 --> 00:18:14,880
relationship.
Yeah, and such a great point
333
00:18:14,880 --> 00:18:18,200
said especially, like you said,
with guests, because not only
334
00:18:18,200 --> 00:18:20,360
does it help the guest feel more
comfortable, it helps the
335
00:18:20,360 --> 00:18:23,560
audience get to know the guest
and feel more comfortable with
336
00:18:23,640 --> 00:18:26,880
that person.
So yeah, great point, Nick.
337
00:18:27,040 --> 00:18:28,600
Go for it.
I actually.
338
00:18:28,600 --> 00:18:31,280
Wanted to comment on what Sid
was saying because as he was
339
00:18:31,280 --> 00:18:35,880
saying that, I agree.
I really like the small talk in
340
00:18:35,880 --> 00:18:40,440
podcasts, but it has to be
certain types of podcasts, like
341
00:18:40,440 --> 00:18:42,560
something like this.
It's an entertainment podcast.
342
00:18:42,560 --> 00:18:46,080
You're just kind of listening,
tuning in, just kind of enjoying
343
00:18:46,080 --> 00:18:51,040
the conversation. 100% agree.
But I also listen to a lot of
344
00:18:51,040 --> 00:18:54,600
business podcasts and self help
podcast, things like that.
345
00:18:54,920 --> 00:18:56,200
I just want you to get to the
point.
346
00:18:56,840 --> 00:18:57,960
I don't care about the small
talk.
347
00:18:57,960 --> 00:19:00,800
I don't care about all the
little behind the scenes
348
00:19:00,800 --> 00:19:02,240
details.
I just want to get the
349
00:19:02,240 --> 00:19:07,160
information and go about my day.
So I think it definitely.
350
00:19:07,200 --> 00:19:09,560
Varies.
Depending on the type of podcast
351
00:19:09,560 --> 00:19:12,040
you have, and I think in
entertainment podcasts like this
352
00:19:12,040 --> 00:19:14,760
plays really well into the small
talk idea.
353
00:19:14,960 --> 00:19:18,160
That's a great point, Nick.
I think it does matter depending
354
00:19:18,160 --> 00:19:20,240
on the type of podcast that
you're doing.
355
00:19:20,240 --> 00:19:23,120
You may, you know, the first
type of podcast that might come
356
00:19:23,120 --> 00:19:26,280
to mind is there was a podcast
that I used to produce at Ironic
357
00:19:26,280 --> 00:19:30,880
Media and what and it was a
medical, it was actually a
358
00:19:30,880 --> 00:19:35,360
business slash medical podcast.
It was helping medical
359
00:19:35,360 --> 00:19:39,600
professionals go out on their
own and do entrepreneurial
360
00:19:39,600 --> 00:19:41,040
things.
I'll just I'm just trying to
361
00:19:41,040 --> 00:19:44,360
keep it simple here.
And the that's one that I think
362
00:19:44,760 --> 00:19:47,640
that audience doesn't want to
sit there and listen to small
363
00:19:47,640 --> 00:19:49,200
talk.
They want to get right to it.
364
00:19:49,760 --> 00:19:52,200
They're super busy, right.
So you do have to know your
365
00:19:52,200 --> 00:19:53,720
audience.
Thank you, Nick.
366
00:19:54,280 --> 00:19:58,040
Let me set up this next clip
here.
367
00:19:58,040 --> 00:20:01,320
So this is just a quick one that
I don't know necessarily that a
368
00:20:01,320 --> 00:20:05,360
lot of you will have anything to
comment on, but listen to how
369
00:20:05,360 --> 00:20:09,560
they handle a reference to a
past episode here.
370
00:20:10,600 --> 00:20:13,800
People can get quite heated
about it because I'll say things
371
00:20:13,800 --> 00:20:16,840
that like Star Wars isn't a
cycling film and Alien isn't.
372
00:20:17,440 --> 00:20:20,520
But as we know, because we did
the episode, we did, we did.
373
00:20:20,680 --> 00:20:22,520
If you want to hear that, go on
us to the Alien episode.
374
00:20:22,520 --> 00:20:24,640
This is science fiction, and So
what I mean by that?
375
00:20:25,360 --> 00:20:27,480
So I love that they do that,
right.
376
00:20:27,480 --> 00:20:30,600
It's like, oh, well, we talked
about that very movie and you
377
00:20:30,600 --> 00:20:33,400
can hear what we had to say
about that one on that episode.
378
00:20:33,720 --> 00:20:38,320
Now, what they didn't do, as far
as I could tell, I get it on the
379
00:20:38,320 --> 00:20:40,440
spot.
Oh yeah, we did that episode.
380
00:20:40,440 --> 00:20:43,320
But they may not remember off
the top of their head what
381
00:20:43,320 --> 00:20:46,840
episode number it was or you
know, how where to direct you in
382
00:20:46,840 --> 00:20:48,920
that moment.
And clearly that they wanted to
383
00:20:48,920 --> 00:20:52,200
keep things moving.
But where I think they failed
384
00:20:52,400 --> 00:20:56,560
because I looked, I didn't see a
link in the show notes to it.
385
00:20:57,400 --> 00:21:00,760
So you got to make sure that if
you're going to want to direct
386
00:21:00,760 --> 00:21:04,040
your audience, let's make it as
easy as possible to where they
387
00:21:04,040 --> 00:21:06,760
have to go.
Look, this podcast, I think
388
00:21:06,760 --> 00:21:09,120
you'll learn as we continue
here.
389
00:21:09,280 --> 00:21:12,520
I think the majority of us have
a lot of good things to say
390
00:21:12,520 --> 00:21:15,560
about this podcast.
So really, I think most of the
391
00:21:15,560 --> 00:21:18,560
feedback we're going to have
today is to help them Polish up
392
00:21:18,560 --> 00:21:22,000
what they're already doing.
Well, OK, we have several people
393
00:21:22,000 --> 00:21:24,680
I think that want to chime in.
I'm going to go to Ralph 1st and
394
00:21:24,680 --> 00:21:26,520
then check in with Matt.
Go ahead, Ralph.
395
00:21:26,600 --> 00:21:29,000
Good morning again.
I'm glad you played that clip
396
00:21:29,000 --> 00:21:31,000
because it reminded me of
something when I listened to
397
00:21:31,000 --> 00:21:32,520
that.
And I don't know if I was the
398
00:21:32,520 --> 00:21:35,440
only one that had a difficult
time with the language a little
399
00:21:35,440 --> 00:21:37,920
bit from understanding what they
were saying.
400
00:21:37,920 --> 00:21:40,600
One of the takeaways that I
would have if they slowed down
401
00:21:40,600 --> 00:21:44,400
just a little bit because they
got into this back and forth
402
00:21:44,400 --> 00:21:46,720
banter, which there's a little
bit of an accent.
403
00:21:46,720 --> 00:21:50,040
I don't mean that being
derogatory in any way, but it
404
00:21:50,040 --> 00:21:53,120
was difficult and me for times
to keep up with what they were
405
00:21:53,120 --> 00:21:55,160
saying.
And I think if they would just
406
00:21:55,160 --> 00:21:58,600
be a little more intentional and
slowing their language down and
407
00:21:58,600 --> 00:22:01,480
putting in some pauses and
listen, I'm learning this
408
00:22:01,480 --> 00:22:04,360
myself, so this is very
appropriate for me.
409
00:22:04,600 --> 00:22:07,000
But if they would do that, I
think they would be more
410
00:22:07,000 --> 00:22:10,360
effective that that's really the
only well, I'll use the word
411
00:22:10,360 --> 00:22:13,280
negative that I have with the
whole episode is I just felt
412
00:22:13,280 --> 00:22:15,840
like it was rushed.
But it was cool that the
413
00:22:15,840 --> 00:22:17,920
conversation was great.
But if you're not in their
414
00:22:17,920 --> 00:22:21,080
little clicky kind of that that
vernacular that they're using,
415
00:22:21,080 --> 00:22:23,400
it was sometimes hard to keep up
with that mark.
416
00:22:23,600 --> 00:22:26,640
And that clip actually brought
that out so that I just wanted
417
00:22:26,640 --> 00:22:28,720
to make sure I mentioned.
That that's a fair comment.
418
00:22:28,720 --> 00:22:31,240
And it's something that I think,
like you said, it's might be
419
00:22:31,240 --> 00:22:33,520
something they don't even notice
because that's just probably the
420
00:22:33,520 --> 00:22:36,880
way that they talk, right?
But yeah, if you're trying to
421
00:22:36,880 --> 00:22:40,960
appeal to a larger audience
than, say, wherever you're from,
422
00:22:40,960 --> 00:22:42,800
I think you have to think about
those things.
423
00:22:43,040 --> 00:22:45,240
Yeah.
Let's try to slow this down a
424
00:22:45,240 --> 00:22:46,640
tiny bit.
Go ahead, Matt.
425
00:22:46,760 --> 00:22:50,240
This is the point in this
episode when I need to mention
426
00:22:50,240 --> 00:22:52,880
that I have a bit of a not a
conflict, but a similar
427
00:22:52,880 --> 00:22:55,160
experience.
I've been editing episodes for a
428
00:22:55,160 --> 00:23:01,400
show that is almost like 90% the
same structure as this one,
429
00:23:01,840 --> 00:23:05,720
which is why I felt so equipped
to, to listen to it and give it
430
00:23:05,720 --> 00:23:08,840
the thumbs up that I give it.
That podcast is called Podcast
431
00:23:08,840 --> 00:23:11,040
Assemble if anyone wants to make
the comparison.
432
00:23:11,800 --> 00:23:16,240
But the the thing about this
style of show first, Mark, you
433
00:23:16,240 --> 00:23:19,040
mentioning that they mentioned
go and listen to the alien
434
00:23:19,040 --> 00:23:22,280
episode, but they don't mention
an episode number or anything to
435
00:23:22,280 --> 00:23:26,000
guide the listener, right?
What you'll find most often with
436
00:23:26,000 --> 00:23:30,440
these kinds of shows is that
they will head up the title with
437
00:23:30,440 --> 00:23:32,840
the film or TV show that they're
analyzing.
438
00:23:33,680 --> 00:23:36,120
And so it tends to be pretty
easy to find.
439
00:23:36,560 --> 00:23:41,240
Like I struggle to think of a
show that reviews movies that
440
00:23:41,240 --> 00:23:44,920
doesn't just lead with the
title, both for SEO reasons and
441
00:23:44,920 --> 00:23:47,280
for other reasons.
I think that's why they do that.
442
00:23:47,800 --> 00:23:52,440
So I personally, in my opinion,
after editing for this podcast,
443
00:23:52,440 --> 00:23:54,200
I just mentioned who does the
same thing.
444
00:23:54,520 --> 00:23:57,920
I'm not sure it's overly
necessary with this one, but
445
00:23:57,920 --> 00:24:01,760
also it could speak to both the
transients of the audience.
446
00:24:01,960 --> 00:24:06,360
Like if you are listening to an
entertainment review podcast
447
00:24:06,360 --> 00:24:10,000
that you like, then you'll come
back to listen to more, but you
448
00:24:10,000 --> 00:24:13,600
may not listen to a review of
shows that you don't think that
449
00:24:13,600 --> 00:24:16,720
you'll be on board with.
So you might have a few other
450
00:24:17,160 --> 00:24:20,560
available to you.
Like Ralph mentioned there that
451
00:24:20,560 --> 00:24:23,640
the lingo and the the language
is a bit of a barrier here.
452
00:24:24,000 --> 00:24:27,200
So you probably wouldn't want to
go for AUK based entertainment
453
00:24:27,200 --> 00:24:28,720
podcast talking about films you
enjoy.
454
00:24:28,720 --> 00:24:30,440
You might go for an American 1
instead.
455
00:24:30,760 --> 00:24:34,880
The sensibilities would be very
similar, but there is kind of a
456
00:24:34,880 --> 00:24:39,560
structure and kind of a layout
to this type of show that has
457
00:24:39,560 --> 00:24:45,000
probably preempted and created
the the style of this show for
458
00:24:45,000 --> 00:24:48,160
all of the other places in on
the Internet that does the same
459
00:24:48,160 --> 00:24:50,680
thing.
The the lead in banter getting
460
00:24:50,680 --> 00:24:53,400
into into it with the hosts to
get that little bit of
461
00:24:53,400 --> 00:24:56,280
information about them before
they get stuck into the analysis
462
00:24:56,280 --> 00:25:00,200
and been getting into the movie
wholesale and having that
463
00:25:00,400 --> 00:25:03,560
exchange banter that makes them
unique from any other review
464
00:25:03,560 --> 00:25:08,240
platform in the world.
That's the kind of stuff that is
465
00:25:08,240 --> 00:25:12,720
modeled for shows that want to
follow in the same suit and fall
466
00:25:12,720 --> 00:25:15,520
into the same area.
So if you went out and looked
467
00:25:15,520 --> 00:25:19,240
for a movie review show, you'd
probably find it has almost
468
00:25:19,240 --> 00:25:24,200
exactly the same format as this.
So some of it is likely that
469
00:25:24,200 --> 00:25:27,160
small area where they have an
opportunity to stand out, and
470
00:25:27,160 --> 00:25:28,880
that's when the crosstalk comes
in.
471
00:25:28,880 --> 00:25:32,560
Sometimes when maybe the pacing
is a little bit fast.
472
00:25:33,040 --> 00:25:35,000
It's a really unusual weird
space.
473
00:25:35,000 --> 00:25:37,480
Kind of like I mentioned it
maybe six months ago, that the
474
00:25:37,480 --> 00:25:40,080
video game podcast is a little
bit different.
475
00:25:40,120 --> 00:25:44,000
It has its own style in the way
that it's an entertainment but
476
00:25:44,000 --> 00:25:46,240
discussion kind of show.
Thank you, Matt.
477
00:25:46,400 --> 00:25:48,800
I'm just going to keep things
going and I think you said it
478
00:25:48,800 --> 00:25:51,480
well, so no need for me to add
on to that.
479
00:25:51,760 --> 00:25:56,200
OK, This next clip I want you to
listen to how they begin
480
00:25:56,240 --> 00:25:59,680
breaking down this movie, The
Matrix.
481
00:25:59,680 --> 00:26:01,360
Paul, what movies could this
could be compared to?
482
00:26:01,440 --> 00:26:04,640
So I've got a couple.
It's a tricky 1.
483
00:26:04,640 --> 00:26:07,320
So I've got here's my comparison
ones and then see what you
484
00:26:07,320 --> 00:26:09,120
think.
It's kind of Alice in Wonderland
485
00:26:09,120 --> 00:26:11,360
meets Blade Runner.
So you got a meets?
486
00:26:11,600 --> 00:26:15,520
Yeah, I've got another one.
Dark City meets John Wick.
487
00:26:15,920 --> 00:26:18,640
Oh, that's cool.
I have 1984 meets Ghost in the
488
00:26:18,640 --> 00:26:20,160
Shell.
Oh yeah, that's good too.
489
00:26:20,520 --> 00:26:23,280
Because it is very mangary.
Yes, like Cyberpunk.
490
00:26:23,280 --> 00:26:24,800
Cyberpunk.
Yes, Wrapped in a bit of
491
00:26:24,800 --> 00:26:28,280
cyberpunk, yeah.
OK, before we actually discuss
492
00:26:28,280 --> 00:26:32,800
the clip itself, I'm curious,
Ashley, being brand new to the
493
00:26:32,800 --> 00:26:36,720
Matrix and watching the movie
thanks to this episode that
494
00:26:36,720 --> 00:26:40,800
we're breaking down, do you like
their analogies that they gave
495
00:26:40,800 --> 00:26:44,400
their comparisons to The Matrix?
Did that work for you?
496
00:26:44,920 --> 00:26:47,200
Which comparisons, particularly
to Alien?
497
00:26:47,680 --> 00:26:49,520
Well, yeah, they and that what
they just said.
498
00:26:49,520 --> 00:26:52,800
What was it?
It was Alice in Wonderland
499
00:26:52,800 --> 00:26:54,600
meets.
Was it Blade Runner?
500
00:26:55,360 --> 00:26:56,600
Was that?
I think that's what they said,
501
00:26:56,600 --> 00:26:57,880
yeah.
BC is not in his head.
502
00:26:57,880 --> 00:26:59,600
Yes.
But just in general, do you
503
00:26:59,600 --> 00:27:04,080
think that that worked for you
or Because here's here's why I'm
504
00:27:04,080 --> 00:27:06,640
asking.
I think that this is a clever
505
00:27:07,040 --> 00:27:10,400
move, whether they realize that
they're doing it or not, because
506
00:27:10,400 --> 00:27:13,200
I like how this helps the
listener who's never seen it
507
00:27:14,120 --> 00:27:15,760
right?
Like this gives them at least a
508
00:27:15,760 --> 00:27:18,400
taste of what kind of movie this
is.
509
00:27:18,600 --> 00:27:21,960
I think it's fun.
I think it's helpful, and I can
510
00:27:21,960 --> 00:27:25,600
even be entertaining for those
who haven't seen, who have seen,
511
00:27:25,600 --> 00:27:30,320
Excuse me, The Matrix, because I
might hear one of their
512
00:27:30,320 --> 00:27:32,520
comparisons and be like, no,
that can't be.
513
00:27:32,520 --> 00:27:35,840
That's not right.
It gets me thinking and wanting
514
00:27:35,840 --> 00:27:39,320
to either agree or disagree with
it.
515
00:27:39,320 --> 00:27:41,920
So it's keeping me engaged in my
opinion.
516
00:27:42,240 --> 00:27:46,160
Well it did for me as a listener
BC What did you want to add?
517
00:27:46,240 --> 00:27:48,920
I love those comparisons that
they gave especially with the
518
00:27:48,920 --> 00:27:52,520
Dark City versus Dark City meets
John Lick, which I think John
519
00:27:52,520 --> 00:27:54,200
Lick was a bit meta for the
comparison.
520
00:27:54,440 --> 00:27:56,360
Considering the cast choice for
the movie.
521
00:27:56,600 --> 00:27:59,000
I would have hodgepodged a bit
and said maybe Alice in
522
00:27:59,000 --> 00:28:03,240
Wonderland meets Dark City
personally, or even maybe say,
523
00:28:04,080 --> 00:28:07,280
oh, I just had it in my head,
what was it say like Crouching
524
00:28:07,280 --> 00:28:11,200
Tiger, Hidden Dragon meets the
Crow almost, you know, just
525
00:28:11,200 --> 00:28:13,800
crazy fun.
Comparisons like that I think I
526
00:28:13,800 --> 00:28:16,440
would have used as alternates
for describing the movie, but I
527
00:28:16,440 --> 00:28:18,280
think those were great in
general.
528
00:28:18,960 --> 00:28:20,080
Cool.
All right, Thank you.
529
00:28:20,080 --> 00:28:23,760
BC yes, Ashley, go ahead.
OK, now that I understand
530
00:28:23,760 --> 00:28:26,880
better, the Alice in Wonderland
comparison work for me because
531
00:28:26,920 --> 00:28:29,960
I'm familiar, but I've never
seen John Wick or Blade Runner
532
00:28:30,080 --> 00:28:34,200
either.
Ashley, we got to, we got to up
533
00:28:34,200 --> 00:28:35,520
your movie game.
I think.
534
00:28:36,920 --> 00:28:40,000
I think everybody here was
shocked when Ashley said, yeah,
535
00:28:40,000 --> 00:28:44,560
haven't seen The Matrix yet.
One of my absolute favorite
536
00:28:44,760 --> 00:28:46,240
movies.
Ashley, what did you think of
537
00:28:46,240 --> 00:28:50,040
The Matrix?
OK, so I think I wrote this in
538
00:28:50,040 --> 00:28:53,840
my evaluation, but the podcast
helped me appreciate the film a
539
00:28:53,840 --> 00:28:56,640
little more.
I don't know, maybe it was the
540
00:28:56,640 --> 00:29:00,080
mindset I was in at the moment,
but I found myself laughing and
541
00:29:00,080 --> 00:29:03,640
I asked my significant other
Raymond, is this supposed to be
542
00:29:03,640 --> 00:29:05,760
funny?
And he was like, no, this.
543
00:29:05,760 --> 00:29:06,800
Is from.
This is.
544
00:29:06,840 --> 00:29:10,640
From 1999 and it's been spoofed
a billion times.
545
00:29:10,640 --> 00:29:14,400
You've probably seen all of this
in pop culture and you just
546
00:29:14,400 --> 00:29:16,480
didn't know what it was.
And that's why it's funny.
547
00:29:16,480 --> 00:29:19,560
And I I probably agree.
I know this is not really part
548
00:29:19,560 --> 00:29:21,640
of the evaluation, but I'm just
so curious.
549
00:29:21,640 --> 00:29:25,200
Ashley, let's do the typical
five star review.
550
00:29:25,200 --> 00:29:27,240
How many stars would you give
the matrix?
551
00:29:27,800 --> 00:29:31,760
Oh, I'd give it maybe a 2 1/2.
Oh, OK, OK.
552
00:29:32,160 --> 00:29:35,360
You know, and that this is also
a thing, I think, like, talk
553
00:29:35,360 --> 00:29:39,160
about nostalgia.
When we saw this movie, even if
554
00:29:39,160 --> 00:29:43,160
we saw it multiple Times Now
over the years, it might not
555
00:29:43,160 --> 00:29:47,440
hold the same weight to somebody
who sees it for the first time
556
00:29:47,440 --> 00:29:49,880
today.
It might lose something in
557
00:29:49,880 --> 00:29:52,840
translation.
So yeah, that's just something I
558
00:29:52,840 --> 00:29:57,240
think about a lot when it comes
to like these reboot movies and
559
00:29:57,440 --> 00:30:00,280
also movies that have been on
the shelf for a long time that
560
00:30:00,280 --> 00:30:03,160
people it become this cultural
thing.
561
00:30:03,160 --> 00:30:06,400
Yet if you haven't seen it, you
may just not get it at this
562
00:30:06,400 --> 00:30:09,160
point.
Tide, I saw you wanted to add
563
00:30:09,160 --> 00:30:09,920
something.
Go ahead.
564
00:30:10,800 --> 00:30:13,960
When I heard Alice and What, it
immediately brought me back to
565
00:30:13,960 --> 00:30:17,400
that nostalgic time where I was
watching the Disney movies, but
566
00:30:17,400 --> 00:30:20,240
I didn't personally like Alice
in Wonderland as a kid.
567
00:30:20,240 --> 00:30:22,960
It gave me creepy vibes.
And I said, oh, OK, that's
568
00:30:22,960 --> 00:30:25,240
that's interesting.
But then he combined it with
569
00:30:25,240 --> 00:30:28,280
Blade Runner, which is obviously
very modern, the holograms and
570
00:30:28,280 --> 00:30:29,760
all of that.
And I said, oh, that's an
571
00:30:29,760 --> 00:30:31,640
interesting take.
It but what?
572
00:30:31,640 --> 00:30:34,280
Really anchored it down for me
because I've not seen the movie
573
00:30:34,280 --> 00:30:36,840
The Matrix either.
I know the movie, but I've never
574
00:30:36,840 --> 00:30:38,880
seen it.
But what would have got me to
575
00:30:38,880 --> 00:30:43,560
watch it is the reference to 19
84, because now I'm like, oh,
576
00:30:43,560 --> 00:30:47,080
it's all about totalitarianism.
And that's a topic that I like
577
00:30:47,080 --> 00:30:49,960
because I'm very familiar with
the book and I know that the
578
00:30:49,960 --> 00:30:51,960
book has, you know, it's
obviously a movie as well.
579
00:30:51,960 --> 00:30:54,040
A British on it.
Yeah.
580
00:30:54,040 --> 00:30:56,440
Thank you, Tide.
Great, great feedback there.
581
00:30:56,440 --> 00:30:58,480
BC do you still have something
you want to add?
582
00:30:59,760 --> 00:31:02,080
Yeah, I was going to say for
actually, I totally can see how
583
00:31:02,080 --> 00:31:04,120
it can be funny because of the
over dramatic size.
584
00:31:04,120 --> 00:31:06,880
It's for those who haven't seen
it, just the over dramatic
585
00:31:06,880 --> 00:31:09,960
sized, you know, martial arts
movements, which is why I kind
586
00:31:09,960 --> 00:31:12,800
of referenced Crouching Tiger.
Hidden Dragon has a potential
587
00:31:12,920 --> 00:31:14,640
comparisons for outside of the
two.
588
00:31:14,640 --> 00:31:17,840
That's that the episode gave.
But also to Mark's point to how
589
00:31:17,840 --> 00:31:20,440
it's been spoofed so much, for
those of us who grew up on
590
00:31:20,440 --> 00:31:24,280
Disney and who have seen the
movie might recall that during
591
00:31:24,280 --> 00:31:27,800
the So the Proud Family, there
was also a spoof episode of The
592
00:31:27,800 --> 00:31:30,760
Matrix in that show.
If you didn't watch it when it
593
00:31:30,760 --> 00:31:33,320
came out originally, there's
definitely a lot of room to
594
00:31:33,720 --> 00:31:38,720
point out certain elements that
create maybe unexpected
595
00:31:38,720 --> 00:31:40,760
emotional responses.
So completely valid in that
596
00:31:40,760 --> 00:31:42,840
actually I totally see how it
how it can be funny.
597
00:31:43,480 --> 00:31:46,600
Yeah, absolutely.
But again, I do want to say a
598
00:31:46,600 --> 00:31:50,040
smart segment for sure.
Like I think that this is a
599
00:31:50,040 --> 00:31:55,560
great way to really introduce
this movie to your audience and
600
00:31:55,560 --> 00:31:58,680
they do other things like this.
This isn't the only, I'll call
601
00:31:58,680 --> 00:32:01,920
it a segment that they do.
There was another one that they
602
00:32:01,920 --> 00:32:03,120
did that.
I appreciate it.
603
00:32:03,120 --> 00:32:05,680
I don't have the clip for you,
but I can reference it.
604
00:32:05,880 --> 00:32:09,800
About halfway through the show,
they host a segment, I think
605
00:32:09,800 --> 00:32:12,880
it's called Facts of the Day,
which again, I really
606
00:32:12,880 --> 00:32:15,160
appreciate.
It's a great way to share what
607
00:32:15,160 --> 00:32:20,480
they did, fun and interest,
interesting trivia about the
608
00:32:20,480 --> 00:32:26,080
movie, but not the not the facts
of the actual movie, but the
609
00:32:26,080 --> 00:32:29,560
behind the scenes, the things
about the actors, etcetera.
610
00:32:29,560 --> 00:32:33,200
I thought that that's a great
way to create curiosity and
611
00:32:33,200 --> 00:32:35,920
intrigue for an audience that
hasn't seen it yet.
612
00:32:36,520 --> 00:32:37,800
Matt, did you want to add
something?
613
00:32:37,840 --> 00:32:40,680
So that all the bits and pieces
that you're talking about
614
00:32:40,680 --> 00:32:45,000
assembled into the episode, the
overall structure of the episode
615
00:32:45,000 --> 00:32:47,920
I think is great that you
haven't talked about yet because
616
00:32:47,920 --> 00:32:50,320
it's just because you moved on
from that beginning section into
617
00:32:50,320 --> 00:32:52,960
the next.
What Ashley should have done if
618
00:32:52,960 --> 00:32:56,320
she hadn't seen The Matrix and
was listening to this episode is
619
00:32:56,320 --> 00:32:59,040
there was a section where they
go, OK, we've talked about the
620
00:32:59,040 --> 00:33:01,240
intro bits.
We've given you an idea of what
621
00:33:01,240 --> 00:33:03,040
it's like.
And if you haven't watched it
622
00:33:03,040 --> 00:33:06,160
yet, this is the spoilery bit
and we're going to talk about
623
00:33:06,160 --> 00:33:09,320
more of this stuff later on.
And then the stuff they talk
624
00:33:09,320 --> 00:33:11,720
about later on.
It's not a rehash about the
625
00:33:11,720 --> 00:33:13,480
thing that you potentially just
watched.
626
00:33:13,720 --> 00:33:16,800
They don't do summaries.
They don't do like rehash old
627
00:33:16,800 --> 00:33:19,600
information.
They explore it in new ways and
628
00:33:19,600 --> 00:33:22,680
they point out things that maybe
you missed, things that they're
629
00:33:22,680 --> 00:33:25,560
interested in that they do like
the the trivia stuff.
630
00:33:26,040 --> 00:33:31,040
I mean, The Matrix is a
cornucopia of film philosophy,
631
00:33:31,280 --> 00:33:36,160
action, acting, trivia in and of
itself, but those extra little
632
00:33:36,160 --> 00:33:39,600
components that come after the
watching of the film and not
633
00:33:39,600 --> 00:33:43,640
still dictating the immersion
inside the film itself.
634
00:33:43,640 --> 00:33:46,240
Having just watched it, I think
they they do all those things
635
00:33:46,240 --> 00:33:48,440
incredibly well.
So that's section you just
636
00:33:48,440 --> 00:33:51,360
mentioned there with the trivia.
That's one of those bits that
637
00:33:51,360 --> 00:33:53,520
does a really good job.
Yeah.
638
00:33:53,600 --> 00:33:55,320
Thank you, Matt.
Appreciate that.
639
00:33:55,520 --> 00:33:58,520
I know what we're talking about
is specific to movie review
640
00:33:58,520 --> 00:34:02,040
podcast, but I still think that
overall, if you don't do a movie
641
00:34:02,040 --> 00:34:05,440
review podcast, I think that you
know, understanding the
642
00:34:05,440 --> 00:34:08,400
structure, understanding the
different segments that they're
643
00:34:08,400 --> 00:34:12,159
adding in to keep their audience
engaged, to keep providing
644
00:34:12,159 --> 00:34:13,840
value.
These are things that we can
645
00:34:13,840 --> 00:34:17,080
learn no matter what kind of
podcast that we do, whether it's
646
00:34:17,080 --> 00:34:21,800
movie review or something else.
OK, I want to get to this next
647
00:34:21,800 --> 00:34:23,679
clip.
This is back to the reference
648
00:34:23,679 --> 00:34:26,840
that we talked about earlier.
I think Ralph brought it up
649
00:34:26,840 --> 00:34:29,679
about Y2K.
And that was this.
650
00:34:29,679 --> 00:34:31,480
Like I say, I think that was
very much the selling point.
651
00:34:31,480 --> 00:34:32,719
Everyone's like what is the
matrix?
652
00:34:32,719 --> 00:34:34,400
And it also came out at a good
time.
653
00:34:34,400 --> 00:34:37,320
Like AI was just starting to be
a thing, and we were coming up
654
00:34:37,320 --> 00:34:40,679
to the end of the Millennium and
everyone thought, I mean, it's
655
00:34:40,679 --> 00:34:43,800
hard for particularly teenagers
to understand this, but there
656
00:34:43,800 --> 00:34:46,040
was like a moral panic that
planes were going to fall out
657
00:34:46,040 --> 00:34:48,760
the sky and they're all their.
Machines were just going to stop
658
00:34:48,760 --> 00:34:49,600
working.
Exactly.
659
00:34:49,600 --> 00:34:51,880
The Millennium bug, they called
it, by the way, kids.
660
00:34:51,880 --> 00:34:53,159
Yeah.
And everyone was panicking.
661
00:34:53,159 --> 00:34:55,239
This line of code, it was going
to end every.
662
00:34:55,239 --> 00:34:57,480
Only thing they hung on to is
that some digital displays
663
00:34:57,560 --> 00:34:59,560
didn't have enough room to go to
the extra digit.
664
00:34:59,560 --> 00:35:02,480
Yeah, some really old ones.
So some people were having to go
665
00:35:02,480 --> 00:35:05,200
through and be hired to add
extra lines of code or
666
00:35:05,200 --> 00:35:06,480
something.
Like that, it was crazy.
667
00:35:06,640 --> 00:35:10,600
So it was just perfect timing.
It was like this touched on, it
668
00:35:10,600 --> 00:35:13,360
kind of touched and expanded
upon the fears of the time of
669
00:35:13,360 --> 00:35:16,920
the zeitgeist.
Matt, do you want to comment on
670
00:35:16,920 --> 00:35:18,280
that?
Just to say that it's one of
671
00:35:18,280 --> 00:35:21,240
those moments where they make
the audience pivot to recognize
672
00:35:21,240 --> 00:35:25,000
that the younger people might be
listening and have no idea what
673
00:35:25,000 --> 00:35:29,680
Y2K was, that it sat in a very,
very preeminent spot.
674
00:35:30,080 --> 00:35:31,200
And I think it's a good shout
out.
675
00:35:31,480 --> 00:35:34,240
I think if you list go back and
listen to the episode after
676
00:35:34,240 --> 00:35:38,640
listening to this, you will
understand that The Matrix
677
00:35:38,640 --> 00:35:44,160
covers such a breadth of stuff
and there being a bit of a
678
00:35:44,160 --> 00:35:45,960
teaching background amongst
them.
679
00:35:46,360 --> 00:35:49,320
I think that's also a moment to
talk about a bit of real life
680
00:35:49,320 --> 00:35:53,040
history and how it fits in.
Very well done I think.
681
00:35:53,040 --> 00:35:57,320
Agreed, and that's similar to
why I pulled this clip.
682
00:35:57,560 --> 00:36:00,720
I think what's important to
remember as podcasters is that,
683
00:36:01,480 --> 00:36:04,680
you know, our audience, yes, we
try to create, a lot of us
684
00:36:04,680 --> 00:36:06,680
create that audience avatar,
right?
685
00:36:06,680 --> 00:36:11,520
We create that one person that
we know is the ideal audience
686
00:36:11,520 --> 00:36:13,920
member, the ideal community
member.
687
00:36:14,240 --> 00:36:19,320
But let's be real, there are
probably other types of audience
688
00:36:19,320 --> 00:36:22,800
avatars that we are we want to
be catering to as well.
689
00:36:22,920 --> 00:36:27,480
So in this case, yeah, these
guys recognize they have a
690
00:36:27,480 --> 00:36:30,040
younger audience just as much as
they have an audience that's
691
00:36:30,040 --> 00:36:32,080
probably around their age as
well.
692
00:36:32,320 --> 00:36:37,480
And I think a lot of us as
podcasters, sometimes we get to
693
00:36:38,040 --> 00:36:41,200
pigeon holed into one person
that we're talking to.
694
00:36:41,560 --> 00:36:46,520
You know, Dr. asked me yesterday
when I talked about my time with
695
00:36:46,520 --> 00:36:48,760
Vanderbilt University and she
asked if there were any
696
00:36:48,760 --> 00:36:51,360
questions that really stood out
to me.
697
00:36:51,360 --> 00:36:57,080
And somebody asked me, how do
you put on a quality show and
698
00:36:57,080 --> 00:37:01,760
still be able to speak to both
your new audience and your
699
00:37:01,760 --> 00:37:05,360
returning audience?
And I, that was, I thought was a
700
00:37:05,360 --> 00:37:08,600
great question.
And the bottom line is you, the
701
00:37:08,600 --> 00:37:13,240
answer is you cater to both.
Your regular audience will give
702
00:37:13,240 --> 00:37:16,960
you a pass for going back and
maybe referencing an inside
703
00:37:16,960 --> 00:37:21,360
joke, or they'll give you a pass
if if you're speaking to
704
00:37:21,360 --> 00:37:25,120
somebody other than them, right?
As long as you're still within
705
00:37:25,120 --> 00:37:28,920
your, your content bubble,
they're going to be OK with it.
706
00:37:28,920 --> 00:37:31,720
They recognize that you're
trying to build a podcast here.
707
00:37:31,720 --> 00:37:34,920
And that's why I like sometimes
like I did earlier in this show,
708
00:37:35,360 --> 00:37:38,240
right?
We, Matt mentioned plosives and
709
00:37:38,240 --> 00:37:40,600
instantly in my head, I
recognized, you know what?
710
00:37:40,760 --> 00:37:44,200
We have newer podcasters that
listen to this show and we
711
00:37:44,200 --> 00:37:49,080
wouldn't be doing them any
service by just moving on from
712
00:37:49,080 --> 00:37:51,920
that.
And look, while we were talking
713
00:37:51,920 --> 00:37:55,480
about plosives, our audience
here, what do we have maybe 10
714
00:37:55,480 --> 00:37:57,920
or so people live on Clubhouse
specifically.
715
00:37:58,640 --> 00:38:03,000
Nobody left, nobody got annoyed.
So I think what's important is,
716
00:38:03,000 --> 00:38:07,000
is that we do recognize, sure we
have that ideal audience avatar,
717
00:38:07,080 --> 00:38:10,480
but we have to recognize that
new people come in, that we have
718
00:38:10,480 --> 00:38:12,920
maybe different ages.
I think that applies to this
719
00:38:12,920 --> 00:38:17,400
show as well.
We have all a large range of of
720
00:38:17,560 --> 00:38:22,040
different ages from on average
from 30 to 50 plus.
721
00:38:22,640 --> 00:38:24,480
So I've got to keep that in mind
too.
722
00:38:24,680 --> 00:38:26,680
That's the the big take away for
me.
723
00:38:26,960 --> 00:38:29,000
I just wanted to further that
comment.
724
00:38:29,000 --> 00:38:30,920
The thing is, Mark, that's hard
though.
725
00:38:31,400 --> 00:38:34,560
And especially when you're first
getting started because there is
726
00:38:34,600 --> 00:38:37,200
a, there's a feeling like, well,
I've got to explain what I'm
727
00:38:37,200 --> 00:38:39,480
doing on this podcast.
I've got to lay out what I'm
728
00:38:39,480 --> 00:38:42,840
doing on this podcast and I hear
a lot of people that have been
729
00:38:42,840 --> 00:38:45,160
doing a podcast for a while and
they never left that.
730
00:38:45,480 --> 00:38:48,080
I think you have to start to
blend in both of those
731
00:38:48,080 --> 00:38:50,400
audiences.
But I, I know I've gone through
732
00:38:50,400 --> 00:38:54,360
that structure myself and it's
not easy because there are times
733
00:38:54,360 --> 00:38:57,920
when I come back to say, you
know what, maybe I'll do a show
734
00:38:57,920 --> 00:38:59,320
this week.
I do a Daily Show.
735
00:38:59,480 --> 00:39:02,080
Maybe I'll do a show this week
where I go back to the roots of
736
00:39:02,240 --> 00:39:05,000
maybe this is the first time
somebody listened to it.
737
00:39:05,240 --> 00:39:07,240
So it's easy for us to say, hey,
go do this.
738
00:39:07,240 --> 00:39:10,960
But Mark, the implementation of
that from the the Independent
739
00:39:10,960 --> 00:39:14,720
podcast canister is not as easy
as it seems because you've got
740
00:39:14,720 --> 00:39:17,960
to try to balance this thing.
And so if you're listening right
741
00:39:17,960 --> 00:39:19,160
now, you're thinking, how do I
do that?
742
00:39:19,680 --> 00:39:22,840
Maybe you don't do it every
time, maybe once a week or
743
00:39:22,960 --> 00:39:25,680
depending upon your time that
you release stuff, you have an
744
00:39:25,680 --> 00:39:27,720
intentional.
I, I think that's the keyword
745
00:39:27,720 --> 00:39:30,680
though, is intentional about,
hey, this could be for new
746
00:39:30,680 --> 00:39:32,800
listeners.
Look at what your topic is as
747
00:39:32,800 --> 00:39:34,920
well.
And is this more likely to be
748
00:39:34,920 --> 00:39:37,320
for discovery and new listeners?
But I just think, Mark, we, I
749
00:39:37,320 --> 00:39:39,480
don't want to glance over the
fact that, oh, that's just easy.
750
00:39:39,480 --> 00:39:42,080
We're going to do for both.
I just think it's not as easy to
751
00:39:42,080 --> 00:39:45,520
do in practice.
Yeah, I agree.
752
00:39:45,560 --> 00:39:49,920
And I think that it is easier
than we make it out.
753
00:39:49,920 --> 00:39:54,200
I think it's more of a mind game
for us as hosts, right?
754
00:39:54,200 --> 00:39:57,080
I think we just have to get
comfortable with the idea that
755
00:39:57,080 --> 00:40:02,400
it's OK to stop, pause and cater
to a specific segment of your
756
00:40:02,400 --> 00:40:04,600
audience.
I think if you're doing it all
757
00:40:04,600 --> 00:40:08,680
the time, then that can be
excessive and that might turn it
758
00:40:08,680 --> 00:40:10,800
off.
I think even if you do it once,
759
00:40:10,800 --> 00:40:14,160
maybe twice during an episode,
that's all it takes.
760
00:40:14,160 --> 00:40:16,960
Because now that like, if we're
using new listeners as an
761
00:40:16,960 --> 00:40:21,120
example, now that new listener
thinks, ah, OK, they see me,
762
00:40:21,520 --> 00:40:24,160
they know I'm here.
They're addressing this.
763
00:40:24,400 --> 00:40:26,880
You can't, you can't stop every
time, right?
764
00:40:26,880 --> 00:40:31,160
But if you can show them that
you do stop to call them out to
765
00:40:31,560 --> 00:40:34,480
cater to them, that I believe
goes a long way.
766
00:40:34,920 --> 00:40:36,480
I get it.
There is that.
767
00:40:36,480 --> 00:40:38,800
I don't want to call it fear,
but that sense of being
768
00:40:38,800 --> 00:40:40,960
uncomfortable, am I doing it too
much?
769
00:40:40,960 --> 00:40:44,600
Am I not doing it enough?
But ultimately, I think that you
770
00:40:44,600 --> 00:40:48,400
have permission to do it when
you feel the need to do it.
771
00:40:48,760 --> 00:40:50,400
Matt, did you want to comment on
anything?
772
00:40:50,800 --> 00:40:53,520
Just to say that the thing that
I'd mentioned from this is that
773
00:40:53,560 --> 00:40:56,440
defining your audience doesn't
just have to be a single path.
774
00:40:57,000 --> 00:41:00,800
That I think movie review shows
do approach it differently and
775
00:41:00,800 --> 00:41:03,920
they've done it well here where
they will weed out the audience
776
00:41:03,920 --> 00:41:07,080
as the presumed knowledge being
that you're nerdy enough about
777
00:41:07,080 --> 00:41:09,720
film that you'd like to hear
more about it, that ticks off
778
00:41:09,720 --> 00:41:12,240
the rest of that audience.
They've shared a nostalgia
779
00:41:12,240 --> 00:41:14,600
factor.
Good for the older ones part way
780
00:41:14,600 --> 00:41:16,760
through.
Younger people stick around.
781
00:41:17,280 --> 00:41:20,480
It's like Ghost in the Shell
versus Dark City.
782
00:41:21,000 --> 00:41:23,560
They're already wedding out
genres people aren't interested
783
00:41:23,560 --> 00:41:25,400
in.
You know, it doesn't just have
784
00:41:25,400 --> 00:41:28,760
to be age group buying habits,
that kind of thing.
785
00:41:28,760 --> 00:41:34,320
It can also be interests, pop
culture zeitgeists, alternative
786
00:41:34,320 --> 00:41:37,800
ways to approach the way that
you define that audience and
787
00:41:37,800 --> 00:41:39,080
recognize it through the
content.
788
00:41:39,600 --> 00:41:42,360
Thank you, Matt.
I want to shift gears real
789
00:41:42,360 --> 00:41:44,680
quick.
I do have one or two more clips,
790
00:41:44,680 --> 00:41:48,560
but I do want to shift gears for
a moment because it look, we're
791
00:41:48,560 --> 00:41:52,080
doing, if you've been following
our podcast evaluation series,
792
00:41:52,480 --> 00:41:55,720
we usually start these with the
branding stuff.
793
00:41:55,720 --> 00:41:58,200
And one of the things I've
recognized is starting with the
794
00:41:58,200 --> 00:42:02,360
branding stuff may not be super
engaging right out of the gate
795
00:42:02,360 --> 00:42:04,760
for our audience.
And if anything, it creates
796
00:42:04,760 --> 00:42:07,560
confusion for our audience.
They, we want them to first kind
797
00:42:07,560 --> 00:42:10,440
of get to know the show that
we're breaking down here before
798
00:42:10,440 --> 00:42:13,080
we dig into it.
But one area I want to pause
799
00:42:13,080 --> 00:42:16,160
here and and discuss and Dr.
I'll come to you for it.
800
00:42:16,320 --> 00:42:19,280
What do we think about the way
that they're titling their
801
00:42:19,280 --> 00:42:23,000
episodes?
Well share what the title is of
802
00:42:23,000 --> 00:42:28,560
this one specifically.
Yeah, it is The Matrix in a
803
00:42:28,560 --> 00:42:31,120
nutshell.
I mean, the title of the whole
804
00:42:31,120 --> 00:42:36,120
podcast is Movies in a Nutshell.
They have every single title.
805
00:42:36,120 --> 00:42:41,200
They have every single movie.
And by the way, it's I think
806
00:42:41,200 --> 00:42:46,360
it's a good note to tell you
that they go back very far.
807
00:42:46,360 --> 00:42:51,320
I mean, there's it's a wonderful
life in here, there's charade in
808
00:42:51,320 --> 00:42:53,840
here.
I think that is a significant
809
00:42:53,840 --> 00:42:57,920
thing to to mention.
But they always follow the title
810
00:42:57,920 --> 00:43:01,720
up with in a nutshell.
And I think that's taking up
811
00:43:02,160 --> 00:43:06,880
really valuable property.
You mentioned branding.
812
00:43:06,880 --> 00:43:12,440
I think it goes beyond branding.
This goes into discovery, so you
813
00:43:12,440 --> 00:43:16,840
have a, you know, a chance for
some SEO in here, but if you put
814
00:43:16,840 --> 00:43:22,880
in a nutshell after every single
title, then I just think it's
815
00:43:23,000 --> 00:43:25,520
redundant and it's taking up
property.
816
00:43:25,760 --> 00:43:27,400
I'm not sure where I fall on
that.
817
00:43:27,400 --> 00:43:30,120
Like you're making a good point
to make me stop and think for a
818
00:43:30,120 --> 00:43:32,440
minute.
I personally like the in a
819
00:43:32,440 --> 00:43:35,320
Nutshell because I think it does
speak to their branding, right?
820
00:43:35,320 --> 00:43:38,360
If the show is called Movies in
a Nutshell, and then they the
821
00:43:38,360 --> 00:43:40,960
title of their each episode is
the name of the movie in a
822
00:43:40,960 --> 00:43:45,040
Nutshell, it it's playing off of
the brand, you say it's taking
823
00:43:45,040 --> 00:43:47,200
up a lot of real estate.
What should they put there
824
00:43:47,200 --> 00:43:49,800
instead?
I'm not sure right now.
825
00:43:49,800 --> 00:43:53,680
I, I mean, I haven't given this
a lot of thought beyond SEO and
826
00:43:53,680 --> 00:43:59,640
stuff like that, but maybe 3
reasons why you should watch the
827
00:43:59,640 --> 00:44:02,200
Matrix.
Three things that we hated about
828
00:44:02,200 --> 00:44:04,440
the Matrix.
Something like that.
829
00:44:04,440 --> 00:44:07,240
So that's more of a
discoverability.
830
00:44:07,320 --> 00:44:11,400
It's more you want it to be a
little more of a hook than just
831
00:44:11,400 --> 00:44:14,320
the title of the movie.
I get I that that does make some
832
00:44:14,320 --> 00:44:16,320
sense.
And when I'm thinking about SEO,
833
00:44:16,520 --> 00:44:19,480
I mean, if somebody's searching
something about the Matrix,
834
00:44:19,480 --> 00:44:22,760
they're probably using the
Matrix in there, which I think
835
00:44:22,760 --> 00:44:26,320
is helpful when you're using
that in your episode title as
836
00:44:26,320 --> 00:44:27,800
well.
Matt, did you want to say
837
00:44:27,800 --> 00:44:31,120
something?
Can confirm, just did a Google
838
00:44:31,120 --> 00:44:35,320
search for the Matrix in a
nutshell and the first thing was
839
00:44:35,320 --> 00:44:39,680
Google having a crack at it and
Scroll down a little bit and the
840
00:44:39,680 --> 00:44:43,360
first one of the 1st results is
that episode from their podcast
841
00:44:43,360 --> 00:44:46,040
website.
But who is really searching for?
842
00:44:46,600 --> 00:44:48,560
In a nutshell.
In a nutshell, in a Google
843
00:44:48,560 --> 00:44:50,440
search.
Well that's that would be my
844
00:44:50,440 --> 00:44:53,720
point.
I think in a nutshell is a
845
00:44:54,080 --> 00:44:58,200
common enough term for someone
looking for a thing to be
846
00:44:58,200 --> 00:45:03,880
described in a very succinct way
that it falls into like a little
847
00:45:03,880 --> 00:45:09,160
cross section of not effective
SEO, but good enough SEO that
848
00:45:09,520 --> 00:45:14,240
whatever kind of slow adapted
algorithm changes have been made
849
00:45:14,240 --> 00:45:18,480
for the cultural human language
means that it's understood what
850
00:45:18,480 --> 00:45:21,120
in a nutshell means.
My concern when doing this
851
00:45:21,120 --> 00:45:24,480
initial search was going to be
that in a nutshell is too broad
852
00:45:24,880 --> 00:45:27,720
and that so many people use it
that it wouldn't appear.
853
00:45:28,040 --> 00:45:31,400
But it might be biased by my
Google search, me having looked
854
00:45:31,400 --> 00:45:33,880
for it on other sites already,
cookies, et cetera.
855
00:45:34,320 --> 00:45:37,400
But at the same time, the fact
that popped anyway, I've had
856
00:45:37,720 --> 00:45:41,360
times when I've looked for
episodes of podcasts with very,
857
00:45:41,680 --> 00:45:44,080
you know, similar terms to
other, other shows, other
858
00:45:44,160 --> 00:45:46,720
mediums, and they just still
don't pop even though I go
859
00:45:46,720 --> 00:45:48,840
through it every week.
I think the phrase, in a
860
00:45:48,840 --> 00:45:53,320
nutshell is something that we
say colloquially, colloquial,
861
00:45:54,320 --> 00:45:55,760
you know the word.
I hate words.
862
00:45:56,000 --> 00:45:57,960
I hate words in the morning.
They would work for me.
863
00:45:59,640 --> 00:46:03,680
That we say to each other, but
actually typing out in a
864
00:46:03,680 --> 00:46:07,880
nutshell in a search is not
something that I would think
865
00:46:07,880 --> 00:46:09,160
about doing.
Right.
866
00:46:09,560 --> 00:46:13,560
But maybe others do if that's a
more common term in their head.
867
00:46:13,560 --> 00:46:14,960
Who knows?
That's a fairpoint.
868
00:46:14,960 --> 00:46:17,240
I want to make sure we play one
more clip.
869
00:46:17,520 --> 00:46:20,800
But first, let's go to Ralph.
Ralph, what do you got?
870
00:46:21,400 --> 00:46:23,360
I just want to make a comment
about the title because I think
871
00:46:23,360 --> 00:46:26,720
it'd be more impact of what they
said, The Matrix and then Colon.
872
00:46:26,800 --> 00:46:29,640
What's their big take away?
Because if you never watch the
873
00:46:29,640 --> 00:46:33,120
Matrix, that wouldn't that
wouldn't incent me to watch to
874
00:46:33,120 --> 00:46:36,000
listen to this episode at all.
If it said something like the
875
00:46:36,000 --> 00:46:39,840
Matrix hostile takeover or
something that just makes me go,
876
00:46:39,840 --> 00:46:42,440
oh, I've never seen the movie,
but that's really interesting.
877
00:46:42,640 --> 00:46:46,360
I just think use that real
estate for that mark because
878
00:46:46,360 --> 00:46:50,080
that's going to appeal to both
their existing audience and to a
879
00:46:50,080 --> 00:46:53,000
future audience.
Fair enough and BC what do you
880
00:46:53,000 --> 00:46:55,320
got?
Going off that real quick, I'll
881
00:46:55,320 --> 00:46:57,560
even say use one of the
comparisons, say Alice in
882
00:46:57,560 --> 00:46:59,840
Wonderland meets Blade Runner
breakdown.
883
00:47:00,080 --> 00:47:02,960
I would also say in this age
with the advent of reaction
884
00:47:02,960 --> 00:47:06,440
channels as a genre on YouTube
being a big draw for YouTube
885
00:47:06,440 --> 00:47:09,680
audiences, try to find a way to
fit that into your SEO movie
886
00:47:09,680 --> 00:47:13,520
review, movie reaction, or in
depth discussion to that degree.
887
00:47:13,800 --> 00:47:17,240
Get on to that same algorithm.
That's a great point as well.
888
00:47:17,240 --> 00:47:19,760
I love that.
Thank you BC All right, so for
889
00:47:19,760 --> 00:47:22,560
this last clip, this is their
ending.
890
00:47:22,560 --> 00:47:26,880
This is their close with their
CTAAKA.
891
00:47:27,440 --> 00:47:30,680
I'm saying lots of abbreviations
call to action.
892
00:47:30,680 --> 00:47:33,000
So let's take a listen to this
and talk about it on the other
893
00:47:33,000 --> 00:47:34,640
side.
So thanks for listening guys.
894
00:47:34,640 --> 00:47:37,160
We really do appreciate you guys
taking our time from your busy
895
00:47:37,160 --> 00:47:38,600
lives to spend some time with
us.
896
00:47:38,600 --> 00:47:40,960
It means a lot.
So if you and if you want to
897
00:47:40,960 --> 00:47:44,240
help us, the best way you can do
that is to support us just by
898
00:47:44,240 --> 00:47:45,640
sharing the show, telling people
about it.
899
00:47:45,640 --> 00:47:47,880
Tell a friend, tell all your
movie loving friends about the
900
00:47:47,880 --> 00:47:50,120
show.
Send them a link, spread the
901
00:47:50,120 --> 00:47:51,880
word.
And it will curate our content
902
00:47:51,880 --> 00:47:53,160
for us.
Like if you're just like, Oh my
903
00:47:53,160 --> 00:47:56,080
God, I can't believe Dan has
chosen the devils work harder.
904
00:47:56,320 --> 00:47:59,840
OK, we'll take this Matrix
episode, share the out of it.
905
00:47:59,840 --> 00:48:01,800
So it does really, really well.
And then we'll be like, oh,
906
00:48:01,800 --> 00:48:03,680
maybe we should we do more
movies like The Matrix?
907
00:48:04,720 --> 00:48:07,520
Let the algorithm work for you.
Yes, so.
908
00:48:08,200 --> 00:48:10,280
So there we go.
That's it.
909
00:48:10,360 --> 00:48:13,280
This episode is officially over.
This is Mark saying goodbye.
910
00:48:13,280 --> 00:48:14,840
And it's down and saying goodbye
for now.
911
00:48:15,160 --> 00:48:17,280
I'm going to hang up this phone,
then I'm going to show these
912
00:48:17,280 --> 00:48:18,960
people what you don't want them
to see.
913
00:48:19,280 --> 00:48:27,320
Michael.
Yeah, I mean, look, I, I, oh.
914
00:48:34,080 --> 00:48:36,160
OK, so look, that actually is a
great point.
915
00:48:36,160 --> 00:48:39,240
That ending just does.
It feels again like the very
916
00:48:39,240 --> 00:48:43,240
beginning just shoehorn in.
And so, you know, it's just
917
00:48:43,520 --> 00:48:45,080
they're doing such a great
podcast.
918
00:48:45,080 --> 00:48:47,320
It feels like they're it's got
such a good flow.
919
00:48:47,320 --> 00:48:50,360
There's some professionalism to
it, yet it still feels kind of
920
00:48:50,360 --> 00:48:53,440
casual at the same time.
But this just kind of loses a
921
00:48:53,440 --> 00:48:57,200
little bit of that Polish.
It feels a little bit thrown
922
00:48:57,200 --> 00:48:59,800
together.
So I would personally either
923
00:48:59,800 --> 00:49:04,520
pull that out or figure out a
better way to blend that in.
924
00:49:04,560 --> 00:49:09,000
It's it's also by the way, the
levels are all over the place.
925
00:49:09,000 --> 00:49:11,440
They're they're at a certain
level, then all of a sudden that
926
00:49:11,440 --> 00:49:14,000
music comes in really loud.
It's startling.
927
00:49:14,280 --> 00:49:17,680
One more piece of feedback is
that as they start wrapping up
928
00:49:17,680 --> 00:49:21,160
that CTA, it kind of looks like
they or it sounds like they
929
00:49:21,160 --> 00:49:22,960
don't really know how to wrap it
up.
930
00:49:22,960 --> 00:49:25,320
They're kind of Hemming and
hawing a little bit.
931
00:49:25,800 --> 00:49:27,080
I would have just cleaned that
up.
932
00:49:27,080 --> 00:49:30,720
I would have just edited some of
that out and made it a little
933
00:49:30,720 --> 00:49:33,600
more polished because look, if
your listeners made it this far,
934
00:49:33,920 --> 00:49:37,360
I want to get them all the way
to the very last second.
935
00:49:37,680 --> 00:49:39,800
I don't.
And there are little things like
936
00:49:39,800 --> 00:49:42,760
that that just tells a listener,
OK, I can just check out now.
937
00:49:43,360 --> 00:49:45,880
So that's some of my feedback
there.
938
00:49:45,880 --> 00:49:48,240
But I do appreciate the call to
action.
939
00:49:48,240 --> 00:49:50,440
It was quick.
It was a minute or so at the
940
00:49:50,440 --> 00:49:55,680
most and it was direct and it
also fit their personality.
941
00:49:55,680 --> 00:50:00,200
It wasn't just a scripted read
and I really appreciated that
942
00:50:00,200 --> 00:50:02,040
about it as well.
BC did you want to give some
943
00:50:02,040 --> 00:50:04,160
feedback?
Yeah, I was going to say it was
944
00:50:04,160 --> 00:50:05,520
nice.
As the music video was building
945
00:50:05,520 --> 00:50:08,080
up softly, it could have just
like felt like flowed out from
946
00:50:08,080 --> 00:50:11,320
there and I kind of wish it did.
And then otherwise, while I do
947
00:50:11,320 --> 00:50:14,520
consider myself an F bomb
connoisseur, I will say I didn't
948
00:50:14,520 --> 00:50:18,160
have issues with accents earlier
on in the show.
949
00:50:18,160 --> 00:50:21,640
But right here towards the end,
it felt really, really kind of
950
00:50:21,640 --> 00:50:23,920
shot off.
This was the one point in the
951
00:50:23,920 --> 00:50:25,960
show where I was like, yeah,
this is where it's hard for even
952
00:50:25,960 --> 00:50:29,520
me who talks to people of all
backgrounds all the time.
953
00:50:29,800 --> 00:50:31,640
I could barely keep up with what
they were saying.
954
00:50:31,640 --> 00:50:35,040
It felt very unstructured.
I was like, this could have been
955
00:50:35,040 --> 00:50:37,280
a lot better.
Yeah, yeah, I did write down
956
00:50:37,280 --> 00:50:41,160
that either to have a script or
a an outline for them to really
957
00:50:41,160 --> 00:50:44,480
just follow so that it can be
direct and to the point and
958
00:50:44,960 --> 00:50:47,480
hopefully help them slow down a
little bit as well.
959
00:50:47,480 --> 00:50:49,800
Because yeah, you're right, it
did feel a little rushed at the
960
00:50:49,800 --> 00:50:52,760
same time at the end and it was
harder to to follow.
961
00:50:53,120 --> 00:50:55,800
Janae is on stage, so I want to
give him a moment.
962
00:50:55,800 --> 00:50:57,840
Janae, good morning.
Did you want to add anything to
963
00:50:57,840 --> 00:51:00,440
this?
This was a really great
964
00:51:00,840 --> 00:51:04,080
breakdown of the show and they
did a really awesome work and
965
00:51:04,080 --> 00:51:06,440
you guys did an amazing job
breaking it down and telling
966
00:51:06,440 --> 00:51:08,840
them how they can Polish it and
make it even better.
967
00:51:09,440 --> 00:51:12,400
I think the ending was
intentional because if you
968
00:51:12,400 --> 00:51:15,760
remember in Ferris Bueller's Day
Off, most people just watch till
969
00:51:15,760 --> 00:51:18,520
the end credit and then Ferris
Bueller's comes up and looks at
970
00:51:18,520 --> 00:51:19,960
the Brexit 4th walls.
Right.
971
00:51:20,200 --> 00:51:22,440
What are you still doing here?
So maybe that's something that
972
00:51:22,440 --> 00:51:28,000
they wanted to do and people who
are regular listeners know
973
00:51:28,000 --> 00:51:31,280
there's something at the end, so
they'll stay till the end, just
974
00:51:31,280 --> 00:51:33,480
like we there for all of Marvel
movies.
975
00:51:34,280 --> 00:51:36,320
The thing that might have been
intentional, but I don't.
976
00:51:36,680 --> 00:51:40,800
Know, I think Janae, I think
that's a beautiful idea I it's
977
00:51:40,800 --> 00:51:43,360
something that I used to do on
my old podcast, the Mork and
978
00:51:43,360 --> 00:51:46,360
Lowell show.
We called those Easter eggs and
979
00:51:46,480 --> 00:51:49,280
our audience got to know that we
were doing that and it wasn't
980
00:51:49,280 --> 00:51:51,400
something that I often would
even talk about.
981
00:51:51,520 --> 00:51:55,320
Once in a while we would just to
tease it and keep more people
982
00:51:55,320 --> 00:51:57,280
listening.
Maybe newer listeners don't know
983
00:51:57,280 --> 00:51:58,760
yet.
So once in a while we will
984
00:51:58,760 --> 00:52:02,120
mention the Easter egg is coming
or what it might be.
985
00:52:02,440 --> 00:52:06,600
But yeah, we do that in our
audience is absolutely would
986
00:52:06,600 --> 00:52:08,440
hang on to hear what we had to
say.
987
00:52:08,440 --> 00:52:10,560
Maybe they would skip a little
bit 'cause sometimes I would
988
00:52:10,560 --> 00:52:14,440
even leave like 10 seconds of
silence before the Easter egg.
989
00:52:14,640 --> 00:52:18,360
That was a great way to keep
them all listening all the way
990
00:52:18,360 --> 00:52:21,960
through.
I will say overall, again, this
991
00:52:21,960 --> 00:52:26,480
podcast I think nailed it.
I think they did overall a great
992
00:52:26,480 --> 00:52:28,400
job.
I think there was a lot that we
993
00:52:28,400 --> 00:52:31,240
could learn about the things
that they did well, and I think
994
00:52:31,240 --> 00:52:33,760
there is a lot we could learn
about areas that they could
995
00:52:33,760 --> 00:52:37,440
Polish up.
So I hope this was helpful to
996
00:52:37,440 --> 00:52:40,440
you, our audience.
I hope that you appreciate our
997
00:52:40,440 --> 00:52:43,640
newer format to the evaluation
series.
998
00:52:43,640 --> 00:52:47,360
I hope you feel like, yeah, you
understand this podcast that we
999
00:52:47,360 --> 00:52:50,240
broke down and got to enjoy a
little bit of it too.
1000
00:52:50,400 --> 00:52:54,120
So we are back tomorrow, 7:00 AM
Eastern live on Clubhouse,
1001
00:52:54,120 --> 00:52:56,960
YouTube, Facebook, LinkedIn, all
the things.
1002
00:52:57,160 --> 00:53:01,440
If you need that information, go
to podcastingmorningchat.com.
1003
00:53:01,760 --> 00:53:05,440
And until tomorrow, make it a
great day everybody.
1004
00:53:05,520 --> 00:53:06,000
Take care.