451. Most Podcasts Don’t Fail, Their Schedule Does

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Good morning podcasting Morning
Chat.

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Today is Tuesday, February 10th,
2026, and today mailbag Q&A with

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seasoned podcasters answering
your question on finding the

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right release frequency,
seasonal listening peaks and

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dips, and simple routines to
break avoidance and hit record.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
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podcast, YouTube, LinkedIn,
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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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currently on stage with me we
have producer Ashley Feller,

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Ralphie Step, Jonathan Howard,
Sid Meadows, Dr. Fey, BC Babbles

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and Nick Nolback and also from
the audience.

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Tide Tutoring has joined us on
stage again as well.

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Tide, you are always welcome to
join us in this conversation.

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Feel free to chime in anytime.
I think you've been with us long

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enough to know how we chime in,
so just use that emoji and we

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will get to you ASAP.
And by the way, you can learn

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more about all of those people
minus Tide.

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Sorry, Tide.
Tide's not on our website, but

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you can go to
podcastingmorningchat.com.

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Go to the about section and
learn about all of these

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different people, all the
different services, skills,

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talents, etcetera over at
Podcasting Morning chat.com.

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So go check them out and welcome
to our live audience here on

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Clubhouse, Jessica, Tim, Susie,
Austin.

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Welcome.
Susie, A past podcast evaluation

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E I'm going to call you.
I don't know if that's really a

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word, but that's what I'm going
to call you.

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Welcome, Susie.
And I got to see Susie at Pod

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Fest last month in person, which
was very cool.

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Sid, did you have something?
I did have a question, sure.

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I noticed just as I was looking
that the live stream is posted

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and happened to see it on a
LinkedIn as well just a second

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ago.
And I just wondered has there

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been any challenge issued to the
live stream?

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Because I noticed that everyone
has hair and makeup done and I

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wonder if it's a trend that
Ralph started because he was

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talking about hair and makeup
for the live stream.

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So I'm specifically inquiring
about Dr. because normally she's

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in a baseball cap.
So that's right, hair and makeup

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time set aside, now she's.
She's put on the baseball cap.

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Go ahead, Dr. I washed my hair
last night.

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So it wasn't necessarily for the
show, it was just time to wash

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your hair.
Call a girl out.

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Sit.
And no, I didn't do anything new

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or different myself.
Yes, I usually fix my hair

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beforehand and definitely needed
to fix my hair today.

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It was all over the place.
I think I must have done a lot

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of tossing and turning.
Ralph, you have the makeup on

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today.
You know, I do have a nice

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foundation on today because I
had this weird Sheen when I sat

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down.
So I ran down to the the

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restroom there and I put a
little foundation on, just a

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little clear foundation
breakdown the Sheen a little

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bit.
I'm not reflecting back into the

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camera this morning.
You know, Ralph, you don't even

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need like a liquid foundation,
just a powder foundation would

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take that Sheen off and it might
not feel so makeupy.

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That's exactly what I use.
It's a thing called I'm not that

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I'm promoting a product, but I
think it's called Elf.

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After my boys swore that they
were going to Take Me Out back

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and beat me, You know, I said
it's really not that big of a

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deal.
And I learned these little these

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little sponge squares.
Just.

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Because if you rob, you get
these weird streaks Dr. and and

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nobody wants Ralph to be
streaking.

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Well, there you go.
We have some breaking news that

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we wanted to get to before
tomorrow's news and comment.

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By the way, Matt Bliss has
joined us over on Riverside as

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well.
So if you're watching YouTube,

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LinkedIn, Facebook as we stream
live, you'll get to see that

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lovely mug as well.
Welcome, Matt.

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All right, so the breaking news.
This came out yesterday, and

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it's from Pod Match founder Alex
Sanfilippo.

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Well, he shared a blunt reminder
this week after Meta permanently

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deleted and banned his Facebook
account, and it was over a post

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he thinks about being a quote
frontline founder.

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Close quote with no warning, no
meaningful appeal process, and

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the added insult of Meta
continuing to bill him for his

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verified account that he can't
even access.

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What do we mean by that?
I guess that word, which I won't

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keep repeating just in case, but
that that title he gave himself

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in front of founder, I guess
that must have triggered an

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algorithm from Facebook.
It must not have liked that word

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and it just shut him down.
And what's interesting, I know

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Alex is also verified on
Facebook, so you'd think they'd

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give him a little more customer
service and help him revive that

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account.
His post was very well written.

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He seemed very grounded.
And I know that, at least for

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me, if I were behind the scenes,
I would be a little flustered

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about all this.
So, Ralph, did you want to

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comment?
I did because something that a

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lot of people might not know
about Alex is Alex writes all

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his own content.
There is nothing AI about Alex.

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He just does.
And the other thing about Alex,

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which I really, really salute is
he's not.

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He just speaks his mind like
he's who he is.

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And the thing it brought to me
and and actually I saw that

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yesterday night about drought.
You know, I was, wow, this is

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amazing.
But this is the problem when you

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play on somebody else's
platform, and I've talked about

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this many times on the show
here, you've got to play on your

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platform.
You've got to make sure you're

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driving your audience to your
platform because these platforms

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are great.
The the Facebooks, the

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Instagrams, the Tik Toks, the
Youtubes, but you don't own

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them, they own you.
Make sure you're bringing people

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back to your playground because
this is what happens.

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Fortunately, the good thing
about this Mark is that Alex has

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a community.
So Alex was able to reach out

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and that's how I actually saw
it.

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He was able to reach out to his
community and say, hey, this is

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what happened to me.
But imagine if that was your

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only community.
What would you do?

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Yes, I mean he has pod match, he
has a way to connect with his

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audience regardless of social
media.

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And that's why I put out a
newsletter every week is in in

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hope that more people will sign
up for it.

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And it's still a growing list.
So it that I have something I

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can lean back on as well should
something like that.

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Knock on wood happened to me BC
did you want to chime in?

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You know, I didn't even hear
about this in the fact that I'm

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hearing about it now and worse
off that they're still billing

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him for a verified account that
he can't access to me.

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I'm surprised because I would
not expect that to happen to

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somebody like Alex, but at the
same time, I'm not surprised

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that Meta is doing something
like that.

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Meta has always had one of the
worst customer service

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functions, if you can call it
that, ever aside from Max.

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I used to have my original
Facebook account, which goes

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back to like 2011.
I got locked out of two years

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ago because I got a new phone
number and it wouldn't let me

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switch the number before I got
it and I lost eventually.

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It just shut the page down.
And this is after dozens and

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dozens of requests.
Be like, hey, I put this number

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in there.
It wouldn't let me take the old

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number out.
Help me get back into this

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account that I have, you know,
over a decade's worth of life on

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nothing.
Now it's just gone.

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It just disappeared into the
ether.

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So I hate that for Alex,
Absolutely.

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But this does not surprise me
that this is a meta issue

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whatsoever.
I am racking my brains trying to

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figure out what is offensive
about that phrase that he used.

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And we're not saying it on
purpose because we don't want to

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get yeah, right booted.
But if you just go back a little

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bit, we did say it one time.
I know that that was a common

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term used during COVID times,
and again, I don't want to go

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too far into it right now just
because I don't want to risk

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anything either, which is really
annoying by the way.

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There's a glitch going on, and
it affected you and me.

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We were establishing a Facebook
page for some of my producer

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friends that were in a group,
and that group is kind of

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sundowning.
And so we established another

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and it glitched.
It invited.

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It invited all thousands of.
Yeah, all of my Facebook

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friends.
I think I have over 4000

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Facebook friends.
And for a week it wasn't, it

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didn't do that.
I had that feature turned off

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and all of a sudden it Facebook
just decided, you know what,

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we're going to invite all of
Mark's friends.

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And it totally ruined the whole
privacy thing that we were going

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for with your group there.
And it's not that we're not

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going to.
We're we're we plan on growing

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the group, but after all of the
people move from the sundowning

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group over to this one.
But definitely Facebook is

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glitching.
Yeah.

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Or just really screwed up.
Or.

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Just really screwed.
Up.

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Yes, Matt, you wanted to chime
in, go for it.

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There's so much stuff rolling
around here, and I'm not sure if

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you're jumping off the back of
my comment, Mark, on Alex's post

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'cause I think I was the one who
said that term was yeah, one

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that's.
That's I did see you comment on

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that and I and I think Alex also
said that in his post as well.

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I think he had gotten to the
bottom of it and put that in his

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post as well.
I thought immediately like

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there's some AI moderation stuff
there that's not being

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supervised, that that is doing
the thing.

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It's a tired issue I think these
days to talk about.

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Don't be on platforms you don't
own.

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00:10:50,600 --> 00:10:55,120
Not to say that it's not still
relevant, we absolutely need to

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keep it in mind, but the thing
that I think about a lot too is

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how it has an effect on culture
because there's terms that

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people don't say anymore on any
platform just because of what

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algorithmically was decided on.
One, the term that I would

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consider there is I'm alive,
which is on TikTok.

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There would be a time where
accounts were flagged if they

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said die or death or, you know,
something like that.

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So instead of saying that term,
they'd say I'm alive.

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And unfortunately that's made it
into the common zeitgeist.

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I don't know if it's in Merriam,
Webster's or anything, but it

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00:11:34,120 --> 00:11:37,360
being commonly used on all
platforms presumed to be a

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moderation mistake.
It means that everybody is doing

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the same thing and being having
the same concern.

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00:11:44,800 --> 00:11:48,480
But when it happens in a time
like this, the thing that I

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think about a step further from
considering the platform that

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you're on, that you don't own
it, that you can't necessarily

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say all the things that you'd
want to say all the time.

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I think the next stage is
understanding where you are and

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what you should and shouldn't
say, regardless of the intent.

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And I think that's largely the
biggest problem that is raised

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in America at least, because the
whole freedom of platforms,

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freedom of speech.
Do we have moderation?

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Do we not?
Does the FTC step in?

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I don't know if there's gonna be
acronyms I throw out there that

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I've no idea.
FCC.

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00:12:24,760 --> 00:12:27,560
FCC.
FTCI think is flowers.

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00:12:27,560 --> 00:12:29,520
We're the Federal Trade.
Commission.

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00:12:30,000 --> 00:12:32,560
Federal Trade Commission OK FTC.
By the way, you're dealing with

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money.
There are things that people

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share in common.
But anyway, you can see what I'm

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getting at, that we kind of have
to go in understanding that

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we're not a slave to what's
going on, but just reading the

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room that you're in and, you
know, unfortunate discoveries

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00:12:46,680 --> 00:12:50,920
like this are unfortunate.
Those work around words, that's

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what I'm going to call it the UN
alive Pew Pew for.

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You know, they have seeped into
my everyday language just as I'm

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talking to people when I go out
and is one of the reasons why

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when I converse with AI that I'm
still polite.

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I'm still saying thank you.
I'm still saying please because

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00:13:16,160 --> 00:13:21,800
I'm so scared that because I use
AIA lot and I'm so scared that

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00:13:22,160 --> 00:13:29,160
the unpolite Dr. will seep into
my normal colloquial way of

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00:13:29,160 --> 00:13:30,240
life.
Do you know what I'm saying?

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00:13:30,360 --> 00:13:31,480
I totally know what you're
saying.

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00:13:31,640 --> 00:13:32,960
Matt.
Did you want to comment anymore?

231
00:13:32,960 --> 00:13:35,120
I just want to make sure you got
to say.

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00:13:35,680 --> 00:13:38,360
Simply to say that people should
look up Roke's Basilisk if

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00:13:38,360 --> 00:13:43,000
you're being polite to the
machines just to hedge your bets

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00:13:43,000 --> 00:13:45,920
in the AI future when they
remember what you said to them

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00:13:45,920 --> 00:13:49,200
back in 2026, then I mean, you
can.

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00:13:49,200 --> 00:13:50,720
You can operate that way,
absolutely.

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00:13:50,720 --> 00:13:52,640
I think that's what a lot of
people have in mind after the

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00:13:52,640 --> 00:13:55,520
Skynet stuff.
But anyway, irrelevant.

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00:13:56,880 --> 00:14:00,520
Nick, you said something in the
chat and I just thought that was

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00:14:00,520 --> 00:14:02,680
something we should probably
hear out loud in here.

241
00:14:02,680 --> 00:14:04,520
Did you want to share?
Good morning, everybody.

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00:14:04,520 --> 00:14:06,240
Unfortunately, it's their
platforms.

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00:14:06,400 --> 00:14:09,560
They make the rules, even if
they aren't necessarily fair.

244
00:14:09,560 --> 00:14:12,920
Like if they want to kick you
off, it's theirs to kick you off

245
00:14:12,920 --> 00:14:14,640
of.
Just kind of the the nature of

246
00:14:14,640 --> 00:14:17,240
the beast.
That is why it's so important to

247
00:14:17,240 --> 00:14:21,040
be getting your list together or
creating a space for people to

248
00:14:21,040 --> 00:14:24,560
gather, because then it's your
platform, you make the rules.

249
00:14:24,560 --> 00:14:27,840
And if someone's coming into
your community and saying stuff

250
00:14:27,840 --> 00:14:29,200
you don't like, you can kick
them out.

251
00:14:29,440 --> 00:14:30,960
But it's kind of just where we
are.

252
00:14:31,240 --> 00:14:34,680
I think too many people look at
these platforms and think, OK,

253
00:14:34,680 --> 00:14:37,000
it's my content.
I'm creating all this stuff and

254
00:14:37,000 --> 00:14:39,160
putting it on it.
But just because it's your

255
00:14:39,160 --> 00:14:41,320
content doesn't mean it's your
place to post the content.

256
00:14:41,360 --> 00:14:43,280
They're letting you post the
content there for free.

257
00:14:43,560 --> 00:14:45,680
Again, I'm unfortunate, but it's
the reality of it.

258
00:14:46,280 --> 00:14:48,000
That's just it.
Especially when we talk about

259
00:14:48,000 --> 00:14:51,160
free platforms, you really have
no say whatsoever.

260
00:14:51,640 --> 00:14:54,120
You know, if it's a paid
platform, that's sometimes

261
00:14:54,120 --> 00:14:56,800
that's one thing.
But look, Alex pays to be

262
00:14:57,040 --> 00:15:01,400
verified on Meta and that didn't
get him anywhere except maybe a

263
00:15:01,400 --> 00:15:04,080
conversation with somebody at
Meta, but they didn't change

264
00:15:04,480 --> 00:15:08,120
change anything about it there.
He is still banned as of now

265
00:15:08,120 --> 00:15:10,160
anyway.
Ralph, did you want to chime in

266
00:15:10,160 --> 00:15:13,760
before we get to the mailbag?
I do because I want to give

267
00:15:13,760 --> 00:15:15,960
everybody a little context
because I actually, I don't know

268
00:15:15,960 --> 00:15:18,160
how many people read the
original post because I was

269
00:15:18,160 --> 00:15:20,160
actually a commenter on the
original post.

270
00:15:20,720 --> 00:15:23,640
And I'm going to, and I'm not
speaking for Alex, but I want to

271
00:15:23,640 --> 00:15:25,280
say something that needs to be
said here.

272
00:15:25,680 --> 00:15:28,080
One of the things in his
original post was he talked

273
00:15:28,080 --> 00:15:31,640
about his faith, and I would
certainly hope that this wasn't

274
00:15:31,640 --> 00:15:34,560
an issue because of his faith.
But I'm going to be honest with

275
00:15:34,560 --> 00:15:38,360
you, Mark, it feels like it
because he leaned into his faith

276
00:15:38,360 --> 00:15:40,600
about how, And I won't use the
terms you guys are worried

277
00:15:40,600 --> 00:15:42,360
about.
I'm really sick and tired of

278
00:15:42,360 --> 00:15:46,000
having to sidestep words.
I think it's outrageous that we

279
00:15:46,000 --> 00:15:48,520
have to live like that, that
that's just the stupidest thing

280
00:15:48,520 --> 00:15:51,520
ever.
But anyway, I he was really

281
00:15:51,520 --> 00:15:54,120
leaning into what makes him
strong and sustains him.

282
00:15:54,520 --> 00:15:57,960
And I hate to think that.
And I have no reason to say this

283
00:15:57,960 --> 00:16:01,080
other than personally, I've had
the same situation on YouTube

284
00:16:01,520 --> 00:16:04,760
where things that I've said that
were faith related were banned

285
00:16:04,760 --> 00:16:07,040
as being against community
standards.

286
00:16:07,480 --> 00:16:09,840
I'm sorry, but it's not against
community standards to love

287
00:16:09,840 --> 00:16:11,880
somebody.
It's not against community

288
00:16:11,880 --> 00:16:13,560
standards to want to have hope
for somebody.

289
00:16:13,560 --> 00:16:16,120
It's not against community
standards to treat people

290
00:16:16,120 --> 00:16:19,360
fairly, and Alex is one of the
people that I know that treats

291
00:16:19,360 --> 00:16:22,840
people the most fair of any
human being that I've ever met.

292
00:16:23,400 --> 00:16:26,640
I hate to think that's the case,
but for him to be able to not be

293
00:16:26,640 --> 00:16:28,880
able to defend himself is
outrageous.

294
00:16:29,120 --> 00:16:32,080
Sorry, Mark, I had to get that
in because I read the original

295
00:16:32,080 --> 00:16:34,200
post.
That original post was not

296
00:16:34,200 --> 00:16:36,800
objection, had no objections to
it at all.

297
00:16:36,960 --> 00:16:40,840
He was just leaning into how
being on the front line of this,

298
00:16:40,960 --> 00:16:43,920
he puts himself out there.
He's the person that's involved

299
00:16:43,920 --> 00:16:46,080
with his business.
And I'm sorry, but you know

300
00:16:46,080 --> 00:16:47,720
what?
He's just being real.

301
00:16:48,000 --> 00:16:50,480
And if we can't be real, then
why are we doing it?

302
00:16:50,680 --> 00:16:53,920
If you can't be real, if you got
to make your words match some

303
00:16:53,920 --> 00:16:56,080
kind of stupid frigging
algorithm, sorry.

304
00:16:56,320 --> 00:16:59,640
Some kind of ridiculous
algorithm that to fit in with

305
00:16:59,640 --> 00:17:01,400
the machines, I'm sorry.
We're all done.

306
00:17:01,680 --> 00:17:03,440
We're done at this.
Point Yeah, I hear you.

307
00:17:03,440 --> 00:17:06,359
And I, yeah, I too hope it has
nothing to do with faith.

308
00:17:06,480 --> 00:17:09,680
I really do believe it has
everything to do with that

309
00:17:09,680 --> 00:17:13,720
particular term he used.
But yeah, that would be, putting

310
00:17:13,720 --> 00:17:17,160
it lightly, a shame if that's
really what it was about, Ralph.

311
00:17:17,560 --> 00:17:20,800
All right, let's pull out the
mailbag.

312
00:17:21,480 --> 00:17:24,760
And we wish, of course, Alex
Sanfilippo all the best and hope

313
00:17:24,760 --> 00:17:28,200
that that all works out.
Like we've said, thankfully, he

314
00:17:28,200 --> 00:17:30,040
has a way to connect with his
community.

315
00:17:30,040 --> 00:17:33,680
He's on other platforms.
I've shared the the same post

316
00:17:33,920 --> 00:17:37,520
that he's posted about his
situation that he posted to

317
00:17:37,520 --> 00:17:40,360
LinkedIn.
So you can get that in the show

318
00:17:40,360 --> 00:17:44,200
notes as well if you want to
read and follow along.

319
00:17:44,560 --> 00:17:48,560
OK, so our first question comes
actually from one of the crew

320
00:17:48,560 --> 00:17:52,880
here on stage, Jonathan Howard.
Did you want to ask your mailbag

321
00:17:52,880 --> 00:17:54,320
question?
Yeah.

322
00:17:54,320 --> 00:17:55,880
Do I have to jump out of the
mailbag or anything?

323
00:17:55,880 --> 00:17:57,840
Yes, please.
Please, it's like a birthday

324
00:17:57,840 --> 00:18:01,640
cake.
My question was actually should

325
00:18:01,640 --> 00:18:05,920
I change my show frequency based
on you know, I'm doing

326
00:18:05,920 --> 00:18:08,280
interviews now and stuff or do I
stay the same?

327
00:18:08,280 --> 00:18:10,560
And how do I know what the best
frequency is for my show?

328
00:18:11,000 --> 00:18:14,200
I'll let BC start, but I do want
to find a little, find out a

329
00:18:14,200 --> 00:18:18,920
little bit more after BC about
the the reason behind that, like

330
00:18:18,920 --> 00:18:21,960
what's making you feel that way
that maybe it's time to change

331
00:18:21,960 --> 00:18:23,360
the frequency.
So we'll get to that.

332
00:18:23,360 --> 00:18:26,480
But let me first go to BC.
Actually that's my follow up

333
00:18:26,480 --> 00:18:28,080
question.
So let's do that first and then

334
00:18:28,080 --> 00:18:29,600
I'll I'll come back up.
Right on.

335
00:18:29,680 --> 00:18:32,280
So, Jonathan, yeah, what's
what's the purpose behind that

336
00:18:32,280 --> 00:18:35,320
question?
So I've been doing solo episodes

337
00:18:35,320 --> 00:18:37,920
for quite some time and I'm
still doing every other episode

338
00:18:37,920 --> 00:18:40,240
of solo with it being every
other week.

339
00:18:40,360 --> 00:18:45,320
Some of my interviews are other
than Ralph who actually got

340
00:18:45,320 --> 00:18:47,840
published really quickly are
like 3 months out some of them

341
00:18:47,840 --> 00:18:49,880
now.
So I'm wondering if I should

342
00:18:49,880 --> 00:18:54,320
change it to be a weekly.
It scares me, but yeah.

343
00:18:54,720 --> 00:18:58,080
So it's really a matter of your,
in your case, changing the

344
00:18:58,080 --> 00:19:02,440
frequency to more often instead
of less often, and that's making

345
00:19:02,440 --> 00:19:05,360
you feel a little uneasy about
the commitment and the

346
00:19:05,360 --> 00:19:07,960
responsibility.
Yes, Sir.

347
00:19:07,960 --> 00:19:13,080
OK yes I am biting my tongue
because I am struggling with

348
00:19:13,080 --> 00:19:16,560
this myself and I'll explain
after we answer.

349
00:19:16,560 --> 00:19:18,920
Jonathan, BC do you want to
chime in?

350
00:19:19,360 --> 00:19:22,800
I'll say this, it doesn't really
matter if I would say enough to

351
00:19:22,800 --> 00:19:25,760
downplay it at all, but if
you're it's OK if your guests

352
00:19:25,760 --> 00:19:28,960
are going to be a couple months
out, what what it comes down to

353
00:19:28,960 --> 00:19:31,920
my in my opinion is whether or
not you are so comfortable

354
00:19:31,920 --> 00:19:34,760
handling your current pace of
production.

355
00:19:35,160 --> 00:19:39,000
If it's going to over current
burden you to try to elevate

356
00:19:39,000 --> 00:19:42,240
your frequency so that your
guests feel like they're being

357
00:19:42,240 --> 00:19:44,080
seen more quickly, I would say
that's going to be

358
00:19:44,080 --> 00:19:45,720
counterproductive in the long
run.

359
00:19:46,080 --> 00:19:48,720
Let your guests know this is the
frequency of the show.

360
00:19:49,120 --> 00:19:53,160
You will likely be seen out on
the streaming platforms X amount

361
00:19:53,160 --> 00:19:55,640
of weeks or X amount of months
from now, but I'll keep you

362
00:19:55,640 --> 00:20:00,080
updated on the process so that
they can at least enjoy that

363
00:20:00,080 --> 00:20:03,600
moment when it comes out.
So it all comes down to what you

364
00:20:03,600 --> 00:20:05,200
want to handle, what you can
handle.

365
00:20:05,200 --> 00:20:09,840
Don't push yourself too far just
to make your guests feel like

366
00:20:09,840 --> 00:20:11,880
they're seen within a certain
time frame.

367
00:20:11,880 --> 00:20:13,720
Just keep them up.
Keep them up, keep them up to

368
00:20:13,720 --> 00:20:15,000
date.
I have not had enough caffeine

369
00:20:15,000 --> 00:20:17,520
this morning, I'm sorry.
Keep them up to date and

370
00:20:17,520 --> 00:20:20,760
everything should be good.
Yeah, so I want to take this

371
00:20:20,760 --> 00:20:23,000
from a different angle.
I'm the money guy here.

372
00:20:23,160 --> 00:20:25,800
That's what I do on the show.
I think we need to look at this

373
00:20:25,800 --> 00:20:27,720
differently.
I think we need to look at this

374
00:20:27,720 --> 00:20:30,600
differently from the standpoint
of what is your purpose of your

375
00:20:30,600 --> 00:20:33,680
show.
If your purpose is a hobbyist,

376
00:20:34,000 --> 00:20:36,520
then I think you have as much
right to do it as however you

377
00:20:36,520 --> 00:20:37,840
want.
Doesn't really matter to me.

378
00:20:37,960 --> 00:20:41,040
If you're a hobbyist, then you
put your shows out whenever you

379
00:20:41,040 --> 00:20:43,480
want.
If you're doing this because

380
00:20:43,480 --> 00:20:46,720
it's your general, your first
level of income, your side

381
00:20:46,720 --> 00:20:49,440
hustle, whatever those things
are, I think you've got to put

382
00:20:49,440 --> 00:20:52,960
that in mind first.
What is the expectation of your

383
00:20:52,960 --> 00:20:55,200
audience?
What is that lead, what that

384
00:20:55,200 --> 00:20:56,800
lead generation that you're
getting to?

385
00:20:56,800 --> 00:21:00,680
Because if you're not in a
cadence where people are able to

386
00:21:00,680 --> 00:21:02,720
see you and be involved.
And again, like I said, there's,

387
00:21:02,720 --> 00:21:05,880
I am not disputing that there is
a place for hobbyist podcast.

388
00:21:06,200 --> 00:21:07,280
I'll give you a great example of
that.

389
00:21:07,280 --> 00:21:09,400
My Daily Show that comes out
every single day.

390
00:21:09,720 --> 00:21:12,360
I'm not doing that as a revenue
generator.

391
00:21:12,360 --> 00:21:15,720
For me, it's a mission field.
My other show, my weekly show,

392
00:21:15,720 --> 00:21:18,480
the content creators accountant
is definitely to generate

393
00:21:18,480 --> 00:21:21,520
business.
Oi have that purpose in mind.

394
00:21:21,520 --> 00:21:25,240
So I know I want to be on a
cadence weekly so that people

395
00:21:25,240 --> 00:21:28,360
can say, well, every Tuesday
Ralh DROs his episode.

396
00:21:28,480 --> 00:21:31,000
Here's what he's going to talk
about because I want to generate

397
00:21:31,000 --> 00:21:33,320
those leads.
So I think you've got to ask the

398
00:21:33,320 --> 00:21:35,480
question differently.
It's not what you want to do.

399
00:21:35,600 --> 00:21:38,640
It's not what feels comfortable.
It's not what works for you.

400
00:21:38,680 --> 00:21:41,560
It's what what is your audience
expecting and what is your

401
00:21:41,560 --> 00:21:44,880
desired outcome of that?
I go back to the why because why

402
00:21:44,880 --> 00:21:46,680
are you doing this?
Thank you, Mark.

403
00:21:46,920 --> 00:21:50,240
Thank you, Ralph.
A lot of people want to chime

404
00:21:50,240 --> 00:21:51,680
in.
I'm going to skip the line for a

405
00:21:51,680 --> 00:21:54,880
second and go to Tide, who's a
guest on stage here.

406
00:21:54,880 --> 00:21:57,160
Tide, good morning to you.
What did you want to add to

407
00:21:57,160 --> 00:21:59,480
this?
Yes, I was just going to add

408
00:21:59,480 --> 00:22:04,960
that it may be a good idea to
consider doing some pre work

409
00:22:04,960 --> 00:22:07,960
before the podcast.
So one idea that I'm playing

410
00:22:07,960 --> 00:22:11,520
around with is I have opened a
Facebook community.

411
00:22:11,520 --> 00:22:16,280
A little nervous, but that's OK.
But I have opened a Facebook

412
00:22:16,280 --> 00:22:20,280
community for the guests that
come on the Gentle Year and also

413
00:22:20,280 --> 00:22:25,360
for parents who listen to it.
And I'm thinking that instead of

414
00:22:25,600 --> 00:22:29,560
always bringing the guests into
the Facebook group after the

415
00:22:29,560 --> 00:22:32,840
podcast is filmed, I could do it
beforehand.

416
00:22:32,880 --> 00:22:37,360
And so if there is some space
and time before the podcast is

417
00:22:37,360 --> 00:22:41,680
actually filmed, I could have
that person engage in the

418
00:22:41,680 --> 00:22:46,520
Facebook community to keep their
ideas fresh, to engage the

419
00:22:46,520 --> 00:22:49,920
audience, get people excited and
pumped up about the episode.

420
00:22:49,920 --> 00:22:53,800
And also do some sort of pre
question, some warm up questions

421
00:22:53,800 --> 00:22:56,600
and things of that nature.
And so that way, when the person

422
00:22:57,040 --> 00:23:00,760
comes on the show, we've already
established A rapport with the

423
00:23:00,760 --> 00:23:02,840
audience.
I've built a rapport with them

424
00:23:02,840 --> 00:23:04,560
as well.
So that's just kind of an idea

425
00:23:04,560 --> 00:23:06,880
that I'm playing with right now.
I love that idea.

426
00:23:06,880 --> 00:23:10,440
I saw some head nods here on our
live stream.

427
00:23:10,960 --> 00:23:12,520
Very cool.
Thank you, Tide.

428
00:23:12,520 --> 00:23:16,240
I'm going to go to Matt, who's
one of the people nodding their

429
00:23:16,240 --> 00:23:18,800
head when you were sharing Tide.
Go ahead, Matt.

430
00:23:18,800 --> 00:23:20,640
I'm.
Not sure what the allegory for

431
00:23:20,640 --> 00:23:24,080
that is, but anyway, yeah, I
mean, that's that.

432
00:23:24,080 --> 00:23:25,920
Would we call that a podcast
hack?

433
00:23:26,400 --> 00:23:31,400
I'd say get your guest into your
audience before recording and

434
00:23:31,400 --> 00:23:35,120
you'll you know they'll start
engaging and teasing for you.

435
00:23:35,200 --> 00:23:36,320
Love that.
Yeah, me too.

436
00:23:36,320 --> 00:23:40,800
I also love what Ralph.
Said because the thing what he

437
00:23:40,800 --> 00:23:44,840
was driving at was moving
between the external and the

438
00:23:44,840 --> 00:23:48,600
internal, and that external
impetus for how you structure

439
00:23:48,600 --> 00:23:51,400
your podcast can be incredibly
strong.

440
00:23:52,160 --> 00:23:56,600
The idea that you have to do
exactly what someone tells you

441
00:23:56,600 --> 00:24:03,240
is the most efficient and
effective way for the show to be

442
00:24:03,240 --> 00:24:06,760
impactful on the listener.
But that completely ignores you.

443
00:24:07,160 --> 00:24:09,000
Your internal process is
important.

444
00:24:09,000 --> 00:24:11,400
Your purpose, your reasoning is
important.

445
00:24:12,400 --> 00:24:16,360
So having that, having the
things that you need from the

446
00:24:16,360 --> 00:24:20,720
show, gauging that need based on
what the audience needs and

447
00:24:20,720 --> 00:24:22,480
having data in the middle to
play with.

448
00:24:22,480 --> 00:24:25,280
Because none of these questions,
the reason it depends is the

449
00:24:25,280 --> 00:24:29,080
most common answer in podcasting
is because I think not because

450
00:24:29,080 --> 00:24:32,960
it does depend on whatever.
It depends on data.

451
00:24:33,080 --> 00:24:36,200
It depends on your experience,
what you can gather about the

452
00:24:36,200 --> 00:24:39,720
show.
So if it is a hobby podcast and

453
00:24:39,800 --> 00:24:44,320
it doesn't matter how
consistently you release to

454
00:24:44,360 --> 00:24:48,120
affect your bottom line and how
you make a living, then yeah,

455
00:24:48,240 --> 00:24:49,920
you can be a bit more loosey
goosey with it.

456
00:24:50,120 --> 00:24:52,240
But if it's about getting the
money for the show, you know,

457
00:24:52,480 --> 00:24:55,000
sustaining a business that
allows you to create this thing

458
00:24:55,000 --> 00:24:58,560
that you want to make, or the
entire purpose is to build

459
00:24:58,560 --> 00:25:02,840
income so that you can do what
you want to do, then that data

460
00:25:02,840 --> 00:25:05,160
becomes more important.
This is something I'm going to

461
00:25:05,160 --> 00:25:08,080
explore with my own stuff going
forward this year.

462
00:25:08,320 --> 00:25:10,720
I think the internal is the
foundation you need to look at

463
00:25:10,720 --> 00:25:14,240
before you look at the external.
But the external informs.

464
00:25:14,280 --> 00:25:17,320
The internal doesn't guide, it
doesn't direct it, it informs

465
00:25:17,320 --> 00:25:20,280
it.
Bring that all together and I'm

466
00:25:20,280 --> 00:25:22,280
essentially like a footnote to
whatever Ralph said.

467
00:25:23,680 --> 00:25:26,720
Sorry, Ralph.
Thank you, Matt.

468
00:25:26,720 --> 00:25:29,560
Yeah, a good deeper dive into
what Ralph was saying.

469
00:25:29,560 --> 00:25:32,960
I I feel you.
There's also to me, yes, like as

470
00:25:32,960 --> 00:25:35,640
far as technically speaking, as
far as you know, understanding

471
00:25:35,640 --> 00:25:39,040
the data, understanding our
audience, I am fully on board

472
00:25:39,040 --> 00:25:43,080
with that.
And I also, I feel for Jonathan

473
00:25:43,080 --> 00:25:47,560
in the sense that changing it to
more frequently feels

474
00:25:47,560 --> 00:25:50,400
overwhelming.
And, and I think that to me,

475
00:25:50,400 --> 00:25:52,680
that's a signal.
Look, I know Jonathan well

476
00:25:52,680 --> 00:25:56,160
enough to know that he when he
commits some to something, he

477
00:25:56,160 --> 00:25:59,960
follows through.
And I'm in that situation right

478
00:25:59,960 --> 00:26:02,800
now, right?
I've committed to this showed

479
00:26:02,800 --> 00:26:06,240
five days a week.
And Full disclosure, I am

480
00:26:06,240 --> 00:26:08,640
feeling burnt out.
It's not that I don't love

481
00:26:08,640 --> 00:26:10,440
getting together with everybody
every day.

482
00:26:10,440 --> 00:26:12,520
If anything, that's why I keep
coming back.

483
00:26:12,680 --> 00:26:15,600
But it's starting to feel really
heavy on me.

484
00:26:15,600 --> 00:26:19,960
And I'm afraid if I don't do
something about that, that this

485
00:26:19,960 --> 00:26:23,080
whole thing is going to
eventually just fizzle out.

486
00:26:23,480 --> 00:26:27,160
And I don't want that to happen.
We have to consider our own

487
00:26:27,160 --> 00:26:31,200
mental health when we're
thinking about frequency as

488
00:26:31,200 --> 00:26:33,720
well.
I'm going to go to Sid who wants

489
00:26:33,720 --> 00:26:35,720
to chime in.
I know Dr. wants to chime in as

490
00:26:35,720 --> 00:26:37,840
well.
Sid, go for it.

491
00:26:38,600 --> 00:26:43,160
Yes, so I just did this and I
switched from one interview show

492
00:26:43,160 --> 00:26:48,480
every other week with the
occasional solo show mixed in to

493
00:26:48,480 --> 00:26:50,320
a once a week publishing
schedule.

494
00:26:50,320 --> 00:26:54,280
So every Monday at 5:00 AM
Central time, we post an

495
00:26:54,280 --> 00:26:56,280
episode.
Every other week it's an

496
00:26:56,280 --> 00:26:58,800
interview.
And then every other week it's a

497
00:26:59,280 --> 00:27:01,160
different types of shows.
So I have a Hot take show which

498
00:27:01,160 --> 00:27:04,000
published on Monday, which is a
really fun show.

499
00:27:04,000 --> 00:27:11,440
And I did it because I wanted to
make sure that my sponsors felt

500
00:27:11,440 --> 00:27:14,520
like they were getting their
money's worth with the show by

501
00:27:14,520 --> 00:27:18,280
having an episode every other
every week where they are

502
00:27:18,280 --> 00:27:20,640
mentioned and their company is
mentioned.

503
00:27:20,640 --> 00:27:22,920
So that was really my driver
there with it.

504
00:27:23,480 --> 00:27:25,440
I enjoy it.
I mean, it's a heavy lift,

505
00:27:25,440 --> 00:27:27,720
Jonathan, no doubt doing a
weekly schedule.

506
00:27:28,160 --> 00:27:30,560
It's a lot of stuff to go.
And I will tell you that we are

507
00:27:30,560 --> 00:27:33,880
ahead in recordings and like I
don't have an interview spot

508
00:27:33,880 --> 00:27:37,120
available until June, but we're
headed.

509
00:27:37,280 --> 00:27:39,520
We're not recording all the way
through there, but we are ahead

510
00:27:40,440 --> 00:27:43,880
with most everything except the
marketing aspect.

511
00:27:44,720 --> 00:27:46,880
We're getting there.
We're figuring out something.

512
00:27:46,880 --> 00:27:50,000
So I understand the lift.
I also understand maybe the

513
00:27:50,000 --> 00:27:52,840
desire to want to do it.
For me, in addition to the

514
00:27:52,840 --> 00:27:56,280
supporting the sponsors, it also
makes my voice out there more.

515
00:27:56,280 --> 00:27:59,760
It puts me out there more, gives
me more content to talk about

516
00:28:00,080 --> 00:28:01,800
and not just to come up with
random things.

517
00:28:01,800 --> 00:28:03,720
So for me right now, I think
it's a really good thing.

518
00:28:03,720 --> 00:28:06,400
But somebody said it earlier,
we're watching the numbers.

519
00:28:07,040 --> 00:28:10,920
We're looking to see are we
getting more audience with this?

520
00:28:10,920 --> 00:28:14,840
Are we losing people with this?
We're paying attention to this

521
00:28:14,840 --> 00:28:17,560
to see if this was that was, if
this was the right decision.

522
00:28:17,560 --> 00:28:20,680
But we are committed for the
next nine months because our

523
00:28:20,680 --> 00:28:24,200
show, the show runs for a 10
month series, February through

524
00:28:24,200 --> 00:28:26,400
November.
We're committed to that.

525
00:28:26,400 --> 00:28:28,080
And then we're just going to
watch the numbers and see what

526
00:28:28,080 --> 00:28:30,080
happens with it.
So it's a tough decision to

527
00:28:30,080 --> 00:28:32,040
make, buddy.
And you know, do what feels

528
00:28:32,040 --> 00:28:34,000
right to you.
And I mean, all the points being

529
00:28:34,000 --> 00:28:36,680
made are very valid, but just do
what feels right with you.

530
00:28:36,680 --> 00:28:39,920
There's nothing wrong with
testing it and see what happens

531
00:28:39,920 --> 00:28:42,080
with it, and then if you like
it, keep going.

532
00:28:42,080 --> 00:28:44,000
If not, go back to the other
every other week.

533
00:28:44,600 --> 00:28:47,360
Thank you, Sid.
And listen, a big thing here is

534
00:28:47,360 --> 00:28:51,200
that in when we're comparing
Jonathan to Sid, this is not

535
00:28:51,200 --> 00:28:55,000
apples to apples, right, because
Sid has a small team that's

536
00:28:55,000 --> 00:28:58,720
helping him do this, right.
So it's a potentially A heavier

537
00:28:58,720 --> 00:29:04,080
lift for Jonathan to have to add
another week in or go to a week

538
00:29:04,080 --> 00:29:07,040
to week schedule.
Something to think about too.

539
00:29:07,840 --> 00:29:09,880
And I want to say, Mark, the
only reason I have the team, I'm

540
00:29:09,880 --> 00:29:12,040
not my editor.
I've had her for a long time and

541
00:29:12,040 --> 00:29:14,360
she ain't going anywhere.
But the reason I have a small

542
00:29:14,360 --> 00:29:17,400
team is because my sponsors,
without my sponsors, I would

543
00:29:17,400 --> 00:29:19,320
have never been able to hire my
marketing person.

544
00:29:19,840 --> 00:29:23,600
And so it's, you know, they kind
of all intertwined together.

545
00:29:23,920 --> 00:29:25,360
Yeah, good point.
Good point.

546
00:29:25,360 --> 00:29:27,120
Thank you, Sid.
All right, I'm going to go to

547
00:29:27,120 --> 00:29:29,680
Dr. and then Jinnade, who's on
stage.

548
00:29:29,680 --> 00:29:33,560
So Dr. Take it away.
So in Jonathan's case, I think a

549
00:29:33,560 --> 00:29:37,000
lot of it has to do with setting
up expectation.

550
00:29:37,600 --> 00:29:39,960
I was interviewed about a year
ago.

551
00:29:39,960 --> 00:29:43,800
I was interviewed on a podcast.
And after the show I had asked,

552
00:29:43,800 --> 00:29:46,520
so when is this, you know, when
are you planning to air this?

553
00:29:47,120 --> 00:29:49,760
And he looked at me and he said,
oh, you know what?

554
00:29:49,760 --> 00:29:52,600
I have no idea.
We'd batch, we'd do.

555
00:29:52,800 --> 00:29:54,600
He says we are real good
batchers.

556
00:29:54,600 --> 00:29:58,160
And I said, oh, OK.
I mean, that's you're preaching

557
00:29:58,200 --> 00:30:02,600
to the that's perfect.
I love that answer so but he

558
00:30:02,600 --> 00:30:07,320
made sure to keep me apprised he
would e-mail me.

559
00:30:07,680 --> 00:30:11,280
I think a lot has to do with
setting up expectations.

560
00:30:11,400 --> 00:30:15,000
Agreed.
I am a big proponent for doing

561
00:30:15,000 --> 00:30:19,160
the batching thing.
However, that's only part of the

562
00:30:19,160 --> 00:30:21,840
process, right?
Like, yeah, sure, we can have a

563
00:30:21,840 --> 00:30:24,280
bunch of recording, and I know
Janae is going to chime in here

564
00:30:24,280 --> 00:30:27,200
in a second.
Janae has a huge backlog of

565
00:30:27,200 --> 00:30:30,200
recordings that haven't
published yet.

566
00:30:30,480 --> 00:30:31,760
Right.
And that does help.

567
00:30:31,760 --> 00:30:34,920
But then again, if it's somebody
like Jonathan, I believe

568
00:30:35,120 --> 00:30:38,240
Jonathan's doing the editing.
Jonathan's doing the promotion.

569
00:30:38,480 --> 00:30:41,840
He's doing the social media.
Yeah, he's he's doing all the

570
00:30:41,840 --> 00:30:44,240
other things.
And that's harder to batch.

571
00:30:44,480 --> 00:30:47,040
You can only go so far with with
batching.

572
00:30:47,040 --> 00:30:50,760
It helps to a degree.
Janae, do you want to chime in

573
00:30:50,760 --> 00:30:53,040
on this?
I would love to chime in.

574
00:30:53,040 --> 00:30:58,800
And yes, that is a bigger left
because you have to switch out

575
00:30:59,480 --> 00:31:03,160
from the production hat to the
marketing hat to now the

576
00:31:03,160 --> 00:31:05,440
creative hat, right?
So that is a lot of left for

577
00:31:05,440 --> 00:31:08,400
sure.
And Jonathan, I kudos to you,

578
00:31:08,400 --> 00:31:10,480
man.
I've been trying to do a show

579
00:31:10,480 --> 00:31:15,240
like this or I do the thing, but
I just haven't been able to pull

580
00:31:15,240 --> 00:31:18,600
that together because I don't
have the system in this place to

581
00:31:18,600 --> 00:31:21,680
be able to do a solo show like
the one that you've done.

582
00:31:21,680 --> 00:31:25,080
So kudos to you and where how
far you've come.

583
00:31:25,080 --> 00:31:28,200
It's it's really amazing to see
because again, right, it's a lot

584
00:31:28,200 --> 00:31:31,080
of work.
And what we got to pat on our

585
00:31:31,080 --> 00:31:36,120
back is, you know, we get to do
this for not just for ourselves,

586
00:31:36,120 --> 00:31:37,520
but also for our audience,
right?

587
00:31:37,520 --> 00:31:39,880
Who's the who's benefiting from
it?

588
00:31:40,000 --> 00:31:43,320
It's just me totally right.
When when I first started with

589
00:31:43,320 --> 00:31:47,120
my podcast my first year, I
didn't market, I didn't do

590
00:31:47,120 --> 00:31:48,680
nothing right?
I just talked to myself.

591
00:31:48,680 --> 00:31:50,120
I was like, Hey, am I feeling
comfortable?

592
00:31:50,400 --> 00:31:53,000
Some weeks I'll just skip.
I'm like, I'm not just doing it

593
00:31:53,000 --> 00:31:55,560
this week because again, it was
going through the process.

594
00:31:55,920 --> 00:31:59,440
So something that Ralph
mentioned, you know, get having

595
00:31:59,440 --> 00:32:01,440
the systems in place really
helps.

596
00:32:01,440 --> 00:32:04,840
And I'm sure you already have an
amazing system in place, but

597
00:32:05,040 --> 00:32:07,640
every once in a while you'll be
like, you know what?

598
00:32:07,840 --> 00:32:11,040
It's no out.
I don't want to do nothing, and

599
00:32:11,040 --> 00:32:15,920
that's totally fine because that
shows through how human we are

600
00:32:15,960 --> 00:32:18,240
with our contest.
So hopefully that's helps.

601
00:32:18,480 --> 00:32:20,160
Again, keep on.
Keep it on, man.

602
00:32:20,560 --> 00:32:23,040
Thank you, Janae.
I'm going to go to Yvonne and

603
00:32:23,040 --> 00:32:25,720
then I'm going to wrap up this
part of the conversation and go

604
00:32:25,720 --> 00:32:29,760
to our next mailbag question.
But first, Yvonne, good morning.

605
00:32:29,840 --> 00:32:33,240
What did you want to add?
I also do all the things,

606
00:32:33,240 --> 00:32:40,000
Jonathan, I'm a one woman show
and I am weekly and it is a lot.

607
00:32:40,840 --> 00:32:44,920
But your show is shorter.
So there's that.

608
00:32:45,360 --> 00:32:48,760
And the other thing is that
there is something about doing

609
00:32:48,760 --> 00:32:55,840
it weekly that keeps me in the
rhythm of doing it weekly and

610
00:32:56,240 --> 00:32:59,560
oddly makes that a lighter lift
because I don't have to think,

611
00:32:59,560 --> 00:33:04,840
oh, where was I when I come back
to it in two weeks or anything

612
00:33:04,840 --> 00:33:06,760
like that.
So whenever I take a break from

613
00:33:06,760 --> 00:33:10,880
the podcast, I have noticed that
when I come back, it's like, oh,

614
00:33:10,880 --> 00:33:13,160
OK, what?
What's my system here?

615
00:33:13,880 --> 00:33:16,800
Just something to think about.
Yep, thank you, Yvonne.

616
00:33:16,800 --> 00:33:20,360
By the way, Yvonne, I sent you a
text last night, so check that.

617
00:33:20,360 --> 00:33:24,560
I gave you the access.
You did this morning early and I

618
00:33:24,560 --> 00:33:28,960
hadn't seen it yet, so I asked
Yvonne for a copy of out the

619
00:33:28,960 --> 00:33:32,960
episode I did on her show with
her because I want to play with

620
00:33:32,960 --> 00:33:33,960
it.
I think there's a lot of good

621
00:33:33,960 --> 00:33:35,720
content on there, so I wanted to
play with it.

622
00:33:35,720 --> 00:33:39,120
So I asked her for that.
That's what that's all about for

623
00:33:39,120 --> 00:33:41,120
me.
I think that when we're talking

624
00:33:41,120 --> 00:33:43,800
about frequency, there's a
couple a few things to think

625
00:33:43,800 --> 00:33:46,720
about, right?
It mainly effects, in my

626
00:33:46,720 --> 00:33:50,160
opinion, these three things.
One, it's consistency and trust,

627
00:33:50,840 --> 00:33:53,000
right?
Your listeners build a habit

628
00:33:53,240 --> 00:33:56,880
around you.
They and so that predictability

629
00:33:56,880 --> 00:34:00,560
matters.
And then there's growth speed,

630
00:34:00,560 --> 00:34:03,480
more episodes.
Definitely, you can make a case

631
00:34:03,760 --> 00:34:06,920
that they create more entry
points for Discovery.

632
00:34:07,880 --> 00:34:10,800
So that can certainly help
accelerate growth.

633
00:34:10,840 --> 00:34:14,679
And then the burnout risk, which
we've been talking about, too

634
00:34:14,679 --> 00:34:17,840
much frequency might kill.
Well, it does kill, in my

635
00:34:17,840 --> 00:34:22,400
opinion, more podcasts than too
little frequency ever has.

636
00:34:22,520 --> 00:34:26,120
I really think that, yes, it's a
factor of all of these different

637
00:34:26,120 --> 00:34:29,440
things we're talking about.
You want to both cater to your

638
00:34:29,440 --> 00:34:32,880
audience, your community, but
you got to also think about

639
00:34:32,880 --> 00:34:35,120
yourself too.
What can you handle?

640
00:34:35,719 --> 00:34:39,239
And you know, I know a week ago
or so we talked about quality

641
00:34:39,400 --> 00:34:43,440
versus quantity.
So if you're feeling like it's a

642
00:34:43,440 --> 00:34:47,960
heavy lift, if you're feeling
like it's daunting to do it

643
00:34:47,960 --> 00:34:52,920
every week or in my case, every
day, that's a sign to me.

644
00:34:53,000 --> 00:34:56,520
That's a signal to me.
And it's something that you got

645
00:34:56,520 --> 00:34:59,800
to really factor in before you
jump in and commit to it.

646
00:34:59,800 --> 00:35:04,520
But lastly, like Sid said, you
can always try it.

647
00:35:04,520 --> 00:35:06,760
And I would just encourage you
then to tell your audience

648
00:35:06,760 --> 00:35:09,160
you're trying it.
Let them know you're not sure

649
00:35:09,160 --> 00:35:11,480
yet if this is going to be a
permanent thing, but you're

650
00:35:11,480 --> 00:35:15,760
going to test it out for however
long you feel it needs before

651
00:35:15,760 --> 00:35:19,000
you can make your decision.
Just be open and honest with

652
00:35:19,000 --> 00:35:21,040
your audience.
And I think it goes a long way,

653
00:35:21,400 --> 00:35:23,560
Ralph.
I just wanted to add one more

654
00:35:23,560 --> 00:35:25,960
thing because I think there's
something we're missing here.

655
00:35:26,720 --> 00:35:31,080
Also examine your systems
because all of us can learn to

656
00:35:31,080 --> 00:35:34,000
do things maybe a little
differently, little thing,

657
00:35:34,120 --> 00:35:36,320
little things to help us with
that lift sometimes.

658
00:35:36,360 --> 00:35:39,680
And I think a lot of people stop
doing something because they

659
00:35:39,720 --> 00:35:42,360
they feel overwhelmed, they feel
burned out, but they haven't

660
00:35:42,360 --> 00:35:46,600
really examined their systems.
There are definitely easier

661
00:35:46,600 --> 00:35:48,320
ways.
There's more productive ways to

662
00:35:48,320 --> 00:35:51,560
do things and that's where get
yourself spend a little money.

663
00:35:51,840 --> 00:35:53,640
Listen, if you're a hobby
podcast, I get it.

664
00:35:53,640 --> 00:35:56,960
If you're not a hobby podcast,
spend a little money, find

665
00:35:56,960 --> 00:36:00,720
somebody to help you examine
your systems, your why of your

666
00:36:00,720 --> 00:36:04,240
show, how you put things
together, who contributes to it,

667
00:36:04,360 --> 00:36:07,120
what goes into the process.
Because I think what you might

668
00:36:07,120 --> 00:36:10,680
find is that there's a couple of
pieces in that that are causing

669
00:36:10,680 --> 00:36:13,080
you that burnout, that are
causing you that overwhelm.

670
00:36:13,400 --> 00:36:16,600
And if you can get past those,
because there was a reason you

671
00:36:16,600 --> 00:36:19,440
decided on a cadence at the
front end, it wasn't just

672
00:36:19,440 --> 00:36:21,160
happenstance.
There was a reason.

673
00:36:21,600 --> 00:36:23,800
And something has happened in
that reason.

674
00:36:23,800 --> 00:36:26,720
Something has happened in that
system that's changed that.

675
00:36:27,120 --> 00:36:31,280
Sit down with somebody who isn't
in the system from the outside

676
00:36:31,360 --> 00:36:33,840
and take a look at it.
Help, you know, ask a friend,

677
00:36:33,840 --> 00:36:36,840
talk to somebody that you that
you trust and just say, hey, can

678
00:36:36,840 --> 00:36:38,280
you take a look at how I do
things?

679
00:36:38,920 --> 00:36:40,280
I've had to do that in my own
show.

680
00:36:40,280 --> 00:36:42,720
Now I am fortunate.
I have a team that does a lot of

681
00:36:42,720 --> 00:36:45,080
stuff for me.
I basically record, I do some, I

682
00:36:45,080 --> 00:36:47,880
put the production side of it
together from the idea and

683
00:36:47,880 --> 00:36:50,440
generating the script.
But then once I do that, I have

684
00:36:50,440 --> 00:36:52,440
a team that takes it off and I'm
fortunate enough to be able to

685
00:36:52,440 --> 00:36:54,800
do that.
But even in that I've had to

686
00:36:54,800 --> 00:36:56,720
refine my systems from time to
time.

687
00:36:56,960 --> 00:36:58,720
This is working.
This isn't working.

688
00:36:58,920 --> 00:37:00,800
IA 100% agree with you.
You've got to worry about

689
00:37:00,800 --> 00:37:03,000
yourself.
But also don't think it's all

690
00:37:03,000 --> 00:37:05,600
about yourself because it could
be just that the system you're

691
00:37:05,600 --> 00:37:07,960
operating in needs to be tweaked
or changed a little bit.

692
00:37:08,120 --> 00:37:09,480
Thank you for letting me comment
on that.

693
00:37:09,480 --> 00:37:11,920
Yeah, you're welcome.
And Matt, I saw agreed with you

694
00:37:11,960 --> 00:37:14,640
in the chat saying growth
mindset all times.

695
00:37:14,640 --> 00:37:18,640
He agrees with you, Ralph.
And I think to wrap this part of

696
00:37:18,640 --> 00:37:21,680
the conversation up, let's go to
Jonathan and just hear from

697
00:37:21,680 --> 00:37:25,480
Jonathan now that he's gotten
and a lot of different pieces of

698
00:37:25,480 --> 00:37:26,960
feedback.
Go ahead, Jonathan.

699
00:37:27,080 --> 00:37:29,120
I just put it in the chat, but
you all scared the crap out of

700
00:37:29,120 --> 00:37:31,480
me going to once a week.
It's not going to happen.

701
00:37:31,600 --> 00:37:34,480
Who's showing up five times a
week on social audio as it is?

702
00:37:34,480 --> 00:37:37,360
That's, you know, creating
content for that, plus my other

703
00:37:37,480 --> 00:37:40,200
stuff and my memberships.
Yeah, I'm sticking every other

704
00:37:40,200 --> 00:37:41,200
week for now.
Yeah.

705
00:37:41,400 --> 00:37:43,960
And you know what?
That's such a great point that I

706
00:37:43,960 --> 00:37:47,280
don't even think we addressed
anyway, Jonathan, which is, you

707
00:37:47,280 --> 00:37:50,480
know, you're doing a lot of
other things, creatively

708
00:37:50,480 --> 00:37:53,200
speaking.
You're on chatter five days a

709
00:37:53,200 --> 00:37:55,920
week, you're doing newsletters,
you're putting out social media

710
00:37:55,920 --> 00:37:58,760
content.
Is it really necessary for him

711
00:37:58,760 --> 00:38:02,240
to now also do a once a week
show instead of every other

712
00:38:02,240 --> 00:38:04,080
week?
I don't think it is necessary

713
00:38:04,080 --> 00:38:07,520
for Jonathan.
He's not short on content.

714
00:38:08,240 --> 00:38:11,320
He's serving his audience in
lots of different ways.

715
00:38:12,640 --> 00:38:19,080
All right, let me dig in back
into the mailbag and what do we

716
00:38:19,080 --> 00:38:22,120
got here?
What are the annual peaks and

717
00:38:22,120 --> 00:38:26,440
valleys for podcast list
listenership?

718
00:38:26,440 --> 00:38:29,960
This actually comes from Reddit
question on Reddit.

719
00:38:29,960 --> 00:38:32,160
And I'll throw on another
question.

720
00:38:33,160 --> 00:38:36,640
Does it matter?
Does it even matter for us to to

721
00:38:36,640 --> 00:38:38,960
think and think?
We have to worry about that sort

722
00:38:38,960 --> 00:38:40,680
of thing.
Doesn't matter, and it does

723
00:38:40,680 --> 00:38:42,600
matter.
I know that's not what people

724
00:38:42,600 --> 00:38:44,440
want to hear.
Well, we say it all the time.

725
00:38:45,200 --> 00:38:50,600
First off, I did a show that
only had 10 episodes a year. 10

726
00:38:50,600 --> 00:38:52,800
to 12 episodes a year.
Why?

727
00:38:52,800 --> 00:38:56,000
Because that's when the the show
was released.

728
00:38:56,080 --> 00:39:00,120
For context, Alex does a podcast
that reviews ATV show.

729
00:39:01,120 --> 00:39:05,000
And they have a 10 week run and
it's a grind, but there is there

730
00:39:05,000 --> 00:39:06,880
other content out there?
Yes.

731
00:39:07,240 --> 00:39:09,640
Could we could we do a weekly
show?

732
00:39:09,640 --> 00:39:13,680
Absolutely.
But we're still getting over 100

733
00:39:14,160 --> 00:39:16,920
and something downloads and we
haven't even done anything.

734
00:39:17,200 --> 00:39:20,920
Now it's going to start ramping
up in the next couple in March

735
00:39:21,080 --> 00:39:23,680
because the new seasons coming
in April.

736
00:39:24,040 --> 00:39:26,160
It's just about how good the
content is.

737
00:39:26,560 --> 00:39:29,480
If your content is valuable,
people will listen.

738
00:39:29,640 --> 00:39:32,640
And if you've built that
audience, I do believe that

739
00:39:32,640 --> 00:39:37,600
there are ebbs and flows in
podcasts depending on what genre

740
00:39:37,600 --> 00:39:40,280
you have now.
A lot of people in this room

741
00:39:40,520 --> 00:39:45,040
have certain podcasts that are
geared for certain people that

742
00:39:45,040 --> 00:39:48,440
are looking for the ever and I
quote, I use quote UN quote

743
00:39:48,440 --> 00:39:51,560
everyday kind of content. the
Super Bowl just happened.

744
00:39:51,680 --> 00:39:55,800
So obviously sports type
podcasts may have just gone to

745
00:39:55,800 --> 00:39:58,760
the highest point and then it'll
drop a little bit, but then it's

746
00:39:58,760 --> 00:40:01,320
going to come back because it's
got March Madness, if they even

747
00:40:01,320 --> 00:40:03,200
do that.
So it just depends on what you

748
00:40:03,200 --> 00:40:06,680
do and the ebbs and flows of
that content, if that makes

749
00:40:06,680 --> 00:40:08,480
sense.
But at the end of the day.

750
00:40:09,120 --> 00:40:13,720
People want to listen to content
at any time, any place, anything

751
00:40:13,720 --> 00:40:16,080
else, so just keep putting it
out.

752
00:40:16,280 --> 00:40:19,520
I think if the economy, whenever
a question like this comes up,

753
00:40:20,040 --> 00:40:24,920
and I think economists still
have jobs because there is so

754
00:40:24,920 --> 00:40:28,040
much uncertainty in this kind of
stuff.

755
00:40:28,240 --> 00:40:31,840
Podcasting is no different.
And I think looking internally

756
00:40:31,840 --> 00:40:34,560
again to looking at stats to see
where the peaks and troughs are

757
00:40:34,560 --> 00:40:37,800
is the important bit.
I don't think there's a blanket

758
00:40:37,800 --> 00:40:40,960
rule for, you know, peaks and
valleys.

759
00:40:41,120 --> 00:40:45,160
We all like to, around Christmas
time, talk about this is prime

760
00:40:45,160 --> 00:40:48,160
time because no one's posting.
They all think everybody's on a

761
00:40:48,160 --> 00:40:50,440
break.
But if you post your episodes,

762
00:40:50,440 --> 00:40:53,800
you'll get banned bombs and
numbers because everybody hates

763
00:40:53,800 --> 00:40:56,520
Christmas and doesn't want to
talk to their family.

764
00:40:56,520 --> 00:40:58,640
They'd rather listen to you on a
podcast.

765
00:40:59,120 --> 00:41:01,760
But invariably, that's the
prediction.

766
00:41:01,920 --> 00:41:05,120
What happens afterward when
January rolls round about

767
00:41:05,120 --> 00:41:07,360
whether that was effective or
not, That's never part of the

768
00:41:07,360 --> 00:41:11,240
discussion.
And that historic trend stuff is

769
00:41:11,240 --> 00:41:13,520
what economists look at to be
able to look at what's going to

770
00:41:13,520 --> 00:41:16,240
happen in the future.
What I think the picks and

771
00:41:16,240 --> 00:41:20,680
troughs that you need to look at
are based on what you anticipate

772
00:41:20,880 --> 00:41:25,320
for your audience and what you
have seen from your audience.

773
00:41:26,080 --> 00:41:32,000
A very interesting and very
marketed version of this is with

774
00:41:32,000 --> 00:41:35,920
a client I've had for years.
They do a tax podcast in Ireland

775
00:41:35,920 --> 00:41:40,280
specifically for expats.
So people coming to the country,

776
00:41:40,360 --> 00:41:43,120
it's very relevant for people
living in the country as well.

777
00:41:43,600 --> 00:41:45,520
But it's kind of about around
tax.

778
00:41:45,880 --> 00:41:50,920
And funnily enough, in I think
it was 2024 in the tax period,

779
00:41:51,200 --> 00:41:54,440
September kind of bled into
January a little bit.

780
00:41:54,440 --> 00:42:01,280
But those three or four months,
they saw about 6070% of their

781
00:42:01,280 --> 00:42:06,200
overall annual download numbers
occur in that period.

782
00:42:07,000 --> 00:42:09,800
And we reflected on it and
realized, well, look, everyone's

783
00:42:09,800 --> 00:42:14,840
searching tax stuff in Ireland
because it's the the tax period

784
00:42:14,840 --> 00:42:16,840
there.
The declaration stuff is early

785
00:42:16,840 --> 00:42:20,000
November for businesses.
That might kind of gel around

786
00:42:20,000 --> 00:42:22,280
that a little bit.
But there's more individuals

787
00:42:22,280 --> 00:42:26,960
looking at it than businesses.
And it's a podcast that directs

788
00:42:26,960 --> 00:42:31,000
people to them as a tax firm.
So there's a benefit to that

789
00:42:31,000 --> 00:42:33,240
contact.
They started wanting to look at

790
00:42:33,240 --> 00:42:34,840
ads.
And so we looked at that period

791
00:42:34,840 --> 00:42:38,640
and said, well, look, we need to
increase the cost of sponsorship

792
00:42:38,640 --> 00:42:42,680
in that time because we can
predict that during that lead up

793
00:42:42,680 --> 00:42:47,200
to the tax declaration time,
that's when we're going to see a

794
00:42:47,200 --> 00:42:50,000
bigger audience push because
people don't like to think about

795
00:42:50,000 --> 00:42:52,040
taxes when they don't have to do
them.

796
00:42:52,400 --> 00:42:54,960
And then they hit the panic
button and all of a sudden all

797
00:42:54,960 --> 00:42:57,080
the Google searches become Irish
tax.

798
00:42:57,080 --> 00:42:59,840
How do I save tons of money or
what's the advice for my

799
00:42:59,840 --> 00:43:00,920
property, blah, blah, blah,
blah.

800
00:43:00,960 --> 00:43:05,440
You know, that's a peak and a
through at a very specific

801
00:43:05,440 --> 00:43:09,480
period for a very niche yet
successful podcast.

802
00:43:10,000 --> 00:43:11,360
That's the stuff you have to
look at.

803
00:43:11,360 --> 00:43:14,440
Not like the industry, despite
all the stuff we talk about,

804
00:43:14,440 --> 00:43:18,320
doesn't really meet what the
person refers to in the post as

805
00:43:18,320 --> 00:43:21,720
like the the summer period for
television in America.

806
00:43:22,040 --> 00:43:25,120
Sometimes you get shows
Christmas, they push shows a

807
00:43:25,160 --> 00:43:27,600
couple of weeks because people
are willing to watch.

808
00:43:28,400 --> 00:43:30,320
They're hunting audience that
way.

809
00:43:30,600 --> 00:43:33,160
But the industry operates in
that particular way too.

810
00:43:33,240 --> 00:43:36,000
Podcasts are very different.
It's all a very specific

811
00:43:36,000 --> 00:43:38,080
experience, I think.
Yeah.

812
00:43:38,080 --> 00:43:40,320
Thank you, Matt.
I think that that is important.

813
00:43:40,320 --> 00:43:43,120
Again, it goes back to the
question we raised earlier.

814
00:43:43,120 --> 00:43:45,800
It's really understanding your
audience, right?

815
00:43:45,800 --> 00:43:49,760
So that in that case, it's, you
know, tax season for a podcast

816
00:43:49,760 --> 00:43:52,960
that talks about taxes, that
makes sense that, yeah, that

817
00:43:52,960 --> 00:43:57,520
that's where you're going to see
a big rush of listeners for

818
00:43:57,520 --> 00:44:00,080
sure.
Speaking of taxes, let's go to

819
00:44:00,080 --> 00:44:03,280
our finance guy, Ralph, who's
been waiting patiently.

820
00:44:03,280 --> 00:44:06,160
Go ahead, Ralph.
So I think that we have to

821
00:44:06,160 --> 00:44:09,440
recognize that there are peaks
and valleys, but I'm going to

822
00:44:09,440 --> 00:44:12,480
take a different angle on this
because I think you have to be

823
00:44:12,480 --> 00:44:16,800
intentional in your content
planning, understanding those

824
00:44:16,800 --> 00:44:20,400
things with your audience.
So when I'm looking at my

825
00:44:20,400 --> 00:44:24,760
content calendar, I look at what
are people's emotions going to

826
00:44:24,760 --> 00:44:26,760
be at certain periods of time?
What are they going to be

827
00:44:26,760 --> 00:44:28,320
thinking about?
I'll give you a great example of

828
00:44:28,320 --> 00:44:30,400
this.
So when I was planning my Daily

829
00:44:30,400 --> 00:44:35,520
Show last summer and early fall,
I said people in October,

830
00:44:35,520 --> 00:44:38,640
November are going to be doing
Christmas shopping and for a

831
00:44:38,640 --> 00:44:41,600
money show that's going to
create stress and all those type

832
00:44:41,600 --> 00:44:43,720
of things.
So I launched a 30 day series

833
00:44:43,720 --> 00:44:47,560
intentionally during the month
of November to be how to break

834
00:44:47,560 --> 00:44:49,440
the stress, how to get past the
holidays.

835
00:44:50,280 --> 00:44:53,360
Now I could have just assumed
that that wouldn't be a great

836
00:44:53,360 --> 00:44:56,040
time for my listeners.
But if I can use the data that's

837
00:44:56,040 --> 00:44:59,160
out there and know, hey, this is
going to be impactful.

838
00:44:59,160 --> 00:45:02,480
Just like for my show, my Daily
Show about finances, I know

839
00:45:02,480 --> 00:45:04,200
there's going to be a lot of
people make New Year's

840
00:45:04,200 --> 00:45:06,920
resolutions.
So leading up to the first of

841
00:45:06,920 --> 00:45:10,720
the year, leading past the first
of the year, I intentionally

842
00:45:10,720 --> 00:45:13,840
want to build content.
So whether you want to get into

843
00:45:13,840 --> 00:45:16,420
the discussion of peaks and
valleys, I think the bigger take

844
00:45:16,420 --> 00:45:19,520
away for the content creator
listening or watching right now

845
00:45:19,920 --> 00:45:24,000
is how do you use that
information to generate content,

846
00:45:24,000 --> 00:45:27,160
to plan your content
strategically and intentionally.

847
00:45:27,160 --> 00:45:29,800
Because I think that's the
beauty to this whole thing.

848
00:45:30,400 --> 00:45:35,000
If you know your audience is
going to be absent, don't plan

849
00:45:35,000 --> 00:45:38,280
content that is going to be
impactful during those times

850
00:45:38,280 --> 00:45:40,040
because they're not going to be
there for it.

851
00:45:40,400 --> 00:45:43,600
You're wasting your time if you,
but if there are certain periods

852
00:45:43,600 --> 00:45:46,080
of time when you know they're
going to be there, it all comes

853
00:45:46,080 --> 00:45:47,680
down to systems.
I hate to be harping about

854
00:45:47,680 --> 00:45:51,640
systems, but I still go back to
intentionality, understanding

855
00:45:51,640 --> 00:45:55,520
your audience, and building your
content calendar based around

856
00:45:55,520 --> 00:45:58,320
what the expectations are.
Thank you, Ralph.

857
00:45:58,320 --> 00:46:03,200
I saw Jonathan flash 100% emoji.
Jonathan agreeing as as do I

858
00:46:03,600 --> 00:46:06,880
Ralph, you make a great point.
And I think it's important to

859
00:46:06,880 --> 00:46:09,640
also serve the question itself,
right?

860
00:46:09,640 --> 00:46:13,400
Like yes, I think everybody here
has made really good points,

861
00:46:13,400 --> 00:46:18,440
systems and strategies and all
the things, but there is such a

862
00:46:18,440 --> 00:46:21,280
thing as peaks and valleys
overall in podcasting.

863
00:46:21,280 --> 00:46:26,280
So I let's just address that is
this is my understanding, my

864
00:46:26,280 --> 00:46:29,680
knowledge, right?
So the peaks happen generally

865
00:46:29,680 --> 00:46:34,600
speaking, January through early
June and then again from

866
00:46:34,600 --> 00:46:36,920
September through early
November.

867
00:46:37,360 --> 00:46:41,200
But then you have the valleys
which happen obviously mid June

868
00:46:41,200 --> 00:46:44,480
through mid August and again
from mid-december through

869
00:46:44,480 --> 00:46:47,840
December.
Both may be very clearly obvious

870
00:46:47,840 --> 00:46:50,520
to all of us, right?
Those are times of the year that

871
00:46:50,760 --> 00:46:54,560
people usually break out of
their routines mid November

872
00:46:54,560 --> 00:46:56,280
through December.
We're talking the holiday

873
00:46:56,280 --> 00:47:00,360
season, June through August or
mid June through mid August.

874
00:47:00,360 --> 00:47:04,120
We're talking about summertime,
school's out, people are

875
00:47:04,120 --> 00:47:06,200
vacationing more frequently,
etcetera.

876
00:47:06,560 --> 00:47:09,480
I think that it's important to
do all of the things that we've

877
00:47:09,480 --> 00:47:11,480
shared and I think it's
important to address the

878
00:47:11,480 --> 00:47:14,160
question itself too.
I think that that data in itself

879
00:47:14,160 --> 00:47:17,240
is probably helpful in some
regard to know.

880
00:47:17,960 --> 00:47:21,440
I dare to be the devil's
advocate, but I'm going to

881
00:47:21,440 --> 00:47:24,840
summarize this into a very small
niche that you don't have to

882
00:47:24,840 --> 00:47:26,240
respond to.
Like this is going to be a

883
00:47:26,240 --> 00:47:28,880
little thing.
I say that I would argue against

884
00:47:28,880 --> 00:47:32,680
that to a degree, and it'll say
to what I was talking about and

885
00:47:32,680 --> 00:47:35,520
what Ralph was talking about.
The audience that you're talking

886
00:47:35,520 --> 00:47:39,480
about with those peaks and
troughs, it'll be this side of

887
00:47:39,480 --> 00:47:41,160
the planet as opposed to the
other.

888
00:47:41,520 --> 00:47:43,800
Like immediately.
I think Australians aren't on

889
00:47:44,240 --> 00:47:47,040
summer holidays at around the
same period.

890
00:47:47,400 --> 00:47:48,760
They have a different school
year.

891
00:47:49,160 --> 00:47:54,240
Their holiday period in
December, Jan is a lot shorter

892
00:47:54,720 --> 00:47:57,240
than the three months that you
guys get over here.

893
00:47:57,280 --> 00:48:00,720
Criminal, I must say.
But you know, I'm on this side

894
00:48:00,720 --> 00:48:04,760
now, so who am I to complain?
And the types of activities

895
00:48:05,240 --> 00:48:08,720
undertaken in certain types of
weather can indicate those

896
00:48:08,720 --> 00:48:10,760
things too.
So something if you just like

897
00:48:10,760 --> 00:48:13,600
flipped the polarity of what you
talked about there for

898
00:48:13,600 --> 00:48:18,760
Australia, I could tell you that
anyone on the East Coast of

899
00:48:18,760 --> 00:48:26,240
Australia between late November
and late January who lives

900
00:48:26,240 --> 00:48:29,320
regionally in Australia is going
to have a terrible time.

901
00:48:29,320 --> 00:48:32,440
For the same reason that
California probably sucked for

902
00:48:32,440 --> 00:48:37,680
podcast consumption during the
fires, because Bush fire season

903
00:48:37,760 --> 00:48:40,480
was manic this year and it's
manic every year.

904
00:48:41,000 --> 00:48:44,400
I'd say that a huge listenership
drops during that period

905
00:48:44,760 --> 00:48:47,920
specifically because of Bush
fire risk and for people not

906
00:48:47,920 --> 00:48:51,920
being able to access a phone
signal to call their loved ones

907
00:48:51,920 --> 00:48:55,400
to be able to say that they're
safe like that becomes a

908
00:48:55,400 --> 00:48:59,640
priority at that period.
My only point is that for every

909
00:49:00,040 --> 00:49:03,240
presumed period of peak and
through, there is a specificity

910
00:49:03,240 --> 00:49:05,160
of answer that you can give
based on the data.

911
00:49:05,360 --> 00:49:07,720
And that's not to say that
you're wrong because you're not.

912
00:49:08,440 --> 00:49:12,200
There are definitely like
overall broad statements you can

913
00:49:12,200 --> 00:49:14,400
make like that that the industry
will match.

914
00:49:14,640 --> 00:49:17,400
But I'm the guy who always has
something to say about

915
00:49:17,400 --> 00:49:19,920
something.
So I just wanted to say that you

916
00:49:19,920 --> 00:49:23,320
can always drill down to AY,
there's a reason that trend is

917
00:49:23,320 --> 00:49:25,440
there.
And then you do what Ralph said,

918
00:49:25,640 --> 00:49:27,400
measure against your audience
and your systems.

919
00:49:27,400 --> 00:49:30,480
And if it matches that, then
you're golden.

920
00:49:31,080 --> 00:49:35,760
But if you're in Antarctica or
Iceland and you know your

921
00:49:35,760 --> 00:49:39,760
Daylight Time is like 3 hours,
then podcast consumption might

922
00:49:39,760 --> 00:49:41,040
go up or down.
It just depends.

923
00:49:41,440 --> 00:49:43,280
There's, there's so much
dependence on this stuff.

924
00:49:43,280 --> 00:49:45,840
But I understand this is also
AUS directed, kind of.

925
00:49:46,000 --> 00:49:49,040
Yeah, it is.
And we are grateful to have

926
00:49:49,040 --> 00:49:52,400
people like you who are not US
based to call those things out

927
00:49:52,400 --> 00:49:55,720
because I know that we've got an
audience that is worldwide.

928
00:49:55,720 --> 00:49:58,720
So that is important.
I don't necessarily hang my hat

929
00:49:58,720 --> 00:50:03,720
on this and say we are
intentionally AUS focused show,

930
00:50:03,720 --> 00:50:07,920
but let's be real, we have
mostly US residents here so and.

931
00:50:07,920 --> 00:50:11,560
Listen, yeah, you have an
abundance of podcast data that

932
00:50:11,560 --> 00:50:16,680
no other region would have.
There is reason that there's we

933
00:50:16,680 --> 00:50:20,840
keep quoting in other countries
Edison Research and you know all

934
00:50:20,840 --> 00:50:25,440
of these American based audience
data collections.

935
00:50:25,680 --> 00:50:30,760
It's because you guys have such
the a great huge, massive

936
00:50:31,080 --> 00:50:35,000
preponderance of a trackable
population that is willing to

937
00:50:35,000 --> 00:50:38,880
give this data and it just makes
sense that it becomes US centric

938
00:50:38,880 --> 00:50:41,360
at that point.
Thank you, Matt, appreciate

939
00:50:41,360 --> 00:50:43,560
that.
Well, listen gang, I'm going to

940
00:50:43,880 --> 00:50:47,520
first share with you about
tomorrow's episode and then tell

941
00:50:47,520 --> 00:50:49,880
you real quick about what I got
going on today.

942
00:50:49,880 --> 00:50:53,440
Just it's something interesting.
So tomorrow, yes, it's news and

943
00:50:53,440 --> 00:50:54,840
common day.
It's Wednesday.

944
00:50:54,840 --> 00:50:59,000
We do that every Wednesday and
we've got a plethora of

945
00:50:59,000 --> 00:51:01,880
headlines to share with you.
So come join us if you want to

946
00:51:01,880 --> 00:51:05,600
be in the know as far as the
podcast industry is concerned,

947
00:51:05,600 --> 00:51:08,680
come join us and we will talk
all about it tomorrow morning,

948
00:51:08,680 --> 00:51:12,080
7:00 AM Eastern live on all the
platforms and you can get all

949
00:51:12,080 --> 00:51:14,640
that information at Podcasting
Morning chat.com.

950
00:51:15,000 --> 00:51:20,560
As for me today as of 11/30, I
actually was supposed to be an

951
00:51:20,640 --> 00:51:25,560
originally in Tennessee speaking
at Vanderbilt University.

952
00:51:25,560 --> 00:51:28,560
Now I'm doing it virtually
because let's just be real, they

953
00:51:28,560 --> 00:51:31,880
ain't paying me.
So I'm not going to do the whole

954
00:51:31,880 --> 00:51:35,080
thing, spend all the money to be
there, but I am going to do it

955
00:51:35,080 --> 00:51:37,160
virtually.
I'm speaking to 4 undergraduate

956
00:51:37,160 --> 00:51:41,000
classes, specifically marketing
classes, and we're talking all

957
00:51:41,000 --> 00:51:44,640
about podcasting, mainly Q&A,
but I'm doing it for four

958
00:51:44,640 --> 00:51:47,640
different classes all afternoon
long.

959
00:51:47,840 --> 00:51:50,520
Side note, they only hit me with
the different topics and

960
00:51:50,520 --> 00:51:54,040
questions they want to cover
last night at like 6:00 in the

961
00:51:54,040 --> 00:51:57,640
evening.
So I've been just crash coursing

962
00:51:57,640 --> 00:52:00,120
at trying to get myself at least
mentally ready.

963
00:52:00,560 --> 00:52:03,000
I should know all the answers to
the questions and it's

964
00:52:03,000 --> 00:52:05,560
overwhelming when I see this big
list of questions.

965
00:52:05,560 --> 00:52:08,280
I really want to serve this
audience today.

966
00:52:08,280 --> 00:52:12,240
So wish me luck, break a leg,
whatever the the right term is

967
00:52:12,240 --> 00:52:15,080
for that and I'll share a little
more tomorrow about how that

968
00:52:15,080 --> 00:52:18,080
went.
So until tomorrow, make it a

969
00:52:18,080 --> 00:52:20,000
great day everybody take care.