349 - YouTube Introduces Ai Dubbing & Riverside’s Next Move

0:03 Good morning podcasting morning chat today, Friday, August 1st, 2025. And today we're talking about some changes at YouTube, some new stuff from Riverside, and sharing our wins from the week. And I'm sure you're probably imagine what the heck's going on. Where is Mark? We'll talk about that as well. So give us 30 seconds and we'll get this party started.

1:06 Music. Good morning again everybody. I'm Sid Meadows and I'm your host for today and joining me on stage this morning. Our Co host Ashley, producer Ashley, Dr. Nick and Jonathan, hopefully a few other the crew will join us as well. And if you're here joining us live this morning, thank you very much. Please feel free to hit that share button and invite some other people to the room. Fridays are a fun day for us, so we want to fill this thing up if we can.

1:49 Let's just take a moment and talk about where's Mark? So Mark is. Yeah. We're smart. Like, where's Waldo, right? Where's Waldo? Mark is trapped up the East Coast, if some of you are paying attention to weather events on the East Coast. A little bit crazy he thought to get to his parents house in Maryland. So they are I believe traveling and not convenient for him to be here with us this morning. So yesterday he asked us to jump in and to take over. So we decided to do that and here we are, a little crazy this morning, a little disjointed. Ashley and I opened up to set the room at the same time, which there was 2 rooms going and not typical for me, but I did not get up in my normal time this morning so I overslept.

2:35 I got I usually get up around 5:00. I got up at 5:45 this morning. OK, jet lag still catching up with me and this is a good morning at 5:00, at 5:30, half an hour to Showtime, then at five, 4515 minutes till Showtime. I just need to hear from you. Oh, no. I mean, talk about a mom like, Oh my goodness. But here we are. Well you know, normally Mark and I are are D Ming each other about an hour and a half before the show. Well, I'm here, we're here, we're going to have fun today. So I have a ice breaker question, but that may take a minute to do the ice breaker. So and I know Nick is always got to leave a little bit early and there's a couple of things that I asked Nick if he would talk or one of them that I asked him he would talk about today because I heard about it on a podcast earlier this week. So Nick, good morning to you.

3:32 And will you share with us what's the new kind of thing that's happening over on YouTube with what I call dubbing? Hey. Good morning, everybody. I actually think they started rolling this out a while ago and I think it's still something that they're slowly rolling. I don't think everyone has access to it just yet, but dubbing is essentially a way to get your video out in multiple languages so you can reach more of an audience from not just the United States or wherever you're currently at. You can get that video, not just subtitles, but the actual audio changed to other languages. That the reason I knew about it a while ago is because Mr. Beast had started doing this a long time ago and then eventually just created a whole Spanish channel. And I think he's got other languages that that Channel is just for that language.

4:31 But YouTube has taken upon themselves to give that ability to everybody to Now you can have your video in English, Spanish, German, whatever, and more people can reach your stuff, which is pretty awesome. I think it's really neat because it does give you expand your reach, right? Especially in native languages where people can actually listen. But how do you know if it 'cause I assume it's being done with AI? Is there a way to validate that the translation is being done correctly? That is a good question. I mean I guess the the only true way to really know would be to have someone in that language watch the video and see if it translates. I mean you can even throw all the stuff into AI or different translators and see how it comes out, but I wouldn't be able to tell you if the French version is correct or not. OK, so do you know if it's a feature that can be turned off and on?

5:32 Yeah, say you wanted to watch a video and you wanted to watch it in Spanish or whatever. When you're on the video, actually just a little settings icon on the video, there's an option there where you can change the language if they've turned that on, If the creator has turned that on, you can change the language to whatever languages they have set available. So you as the creator, when you upload your video, you have to go into your YouTube studio where all of your content can be edited and all that kind of stuff. Go to the video you want to add multiple languages to, and then you first add the the transcription, the subtitles in another language. And then there's another option where you can turn audio on.

6:15 And that's where you can select from all the different languages that you want to use and whatever languages you put on there that makes them available for people listening. So it's not something that's automatically happening that you upload a video and YouTube's automatically going and converting it to all these languages. You would have to actively turn on the specific languages. That I guess that's good. It's interesting for sure. So just out of curiosity by like raising an emoji or something, if you have a YouTube channel, how many of you are using this or are planning to use this? I'd just be interested to see, OK, not a lot of Youtubers with us this morning. Nick, are you going to use it? Do you think you'll use it? I think I will, but at the time that it came out, I don't think we had the ability on the next Jet podcast or YouTube channel.

7:01 It wasn't rolled out to us and I, I didn't get a chance. I was trying to check on my phone and that option isn't available on the phone. It has to be on the desktop, it looks like. So I have to go see if I have access to it yet. But yeah, once I start creating content again, I think it would be not a bad idea. I mean, I would almost probably just from a strategic standpoint, look to see where the most YouTube listeners or YouTube viewers are in the world and start with those languages and see if it has any kind of impact on the overall views of the channel. So I don't have a really big YouTube channel. I think I have 20 subscribers on my YouTube channel. That's about how many plays I get each time. So it's not my focus, right? But what might be really interesting is to go to like my Buzz Sprout analytics and look at the countries where my podcast is being listened to and then determine the language of each. And then go over and look at what are the options in YouTube to maybe do that inside YouTube just to see if it gets more reached in YouTube and something to think about. Good morning, Matthew, saw you that you raised your hand and welcome to the stage.

8:06 This one happened Friday. What are your thoughts about this topic? Happy Friday to you and everybody. I'm going to take it from a bit of a different bench because the way that you're thinking about it is what they built it for, to enable your content to reach more people in many languages. But of interest, one of my previous clients, and I still talk with her quite often, is someone who is French who moved to Australia 8 years ago and is currently doing a podcast about migration to Australia and the circumstances around that migration and how integrating with the in culture and society was easy or hard, getting a job, all that kind of thing. And some of the most interesting parts that they talk about is coming to terms with the Australian language, you know, style, colloquialism and all that. But they also invariably mentioned that there are sometimes aspects of a language that are cultural as well. The only example that immediately leaps to my mind is in the ancient Greek.

9:08 There's a term that philosophers talk about called eudaimonia, which people often refer to in English as the the ultimate happiness. You know, the, the thing that you should strive in your life to get to, you know, do peak human or whatever words you'd prefer to use. It's it is a Friday, guys. But the what I would argue or want to query is how these translations meet those cultural colloquialisms and standards. And if my English YouTube video is being translated into Spanish, whether to a Spanish person or someone who speaks Spanish as a primary language, does it sound like a four year old is delivering the content or does it sound like an academic has hit Google Translate and is just reading a script from the material?

9:57 Like, obviously there's going to be road testing and beta testing they've done to try and make these translations better, and AI is going to be part of that to try and analyze the colloquialisms and embed them in the language. But I sometimes wonder if the artificial way to get this content to other people is better than having a natural language style to do it. And on the opposite side, are we as podcasters, for example, presuming that our content is so valuable in every single language that we must make it available to them, as opposed to us trying to learn Spanish? Now, this is all queries without an answer. It's just a series of thoughts I have with some of the podcasters that I've interacted with, and I'd be curious to see how robust the technology is to make this happen and how culturally relevant it is to the people who speak the translated languages as a first language. So I wonder if we had it's they're all really great points. Go ahead, Nick and then I'll add my thoughts. Go ahead.

10:57 I think it is a really good point and what is interesting about this as well as the fact that if you are going to be listening to a language that is dubbed in another language, like you're going to know watching the video that this wasn't the primary language that was being like the content was being made for. So I'm, I would be curious if that would play into anyone's like feeling of that video while watching it. Like if someone that is Spanish speaking listens to a video that was intended to be English but got translated over Spanish and they know that, would that have any bearing on whether or not they watch the video or assume value or take the translation with a grain of salt?

11:41 You know what I mean, 'cause I think there is that you're not like trying to trick anybody and be like, oh, I'm speaking Spanish to you. Like you can see my mouth moving doesn't match my words. So I I think there is a little bit of understanding. But yeah, if the message doesn't come across in full, someone might be left sitting there. Or why did I just watch that or just turn it off? Yeah, I agree with that. Go ahead, Matthew. Just very quickly, Ashley is on a similar brain blanket to mine. She mentioned someone in the chat that she's got a friend who's German who has sayings that make no sense in English. German is the 1st place I go to because I learned German from like 13 years, don't know it now as well as I did when I was in school. But the way that they can construct sentences even is it's not subject, verb object.

12:27 You can also have object, verb, subject. You can have subject, object verb even. Some of the words they have get incredibly long like the Yogan hair. Berger is the youth hostel, which is probably youth building and sleep together smashed into a single word. German's the the 1st 1st place I go, so I just wanted to quickly explain that sorry Sid, you go ahead. You're probably anticipating your opinion to fly out, the idiot. No, but I think these are all really good points, which is kind of why I wanted to talk about this this morning because I do think that the dubbing in the foreign language is interesting. But how is it going to work? Is it really going to be received correctly? Is it something that you want to do with your show on YouTube?

13:10 It would be really interesting for somebody that does speak another language to go over to YouTube and test it out like you or Bez or anybody else that speaks a different language and test it out and come back and report to us. Like what do you think about it? How was it as it relates to the conversion? Did it, did it really make sense? I don't know. I think it would be out. Before I do it, I'd like to figure learn a little bit more about it. I think it's really cool because I do believe it gives us the opportunity to potentially expand our reach, but you also want to make sure that the language conversion is done correctly and what you're trying to get across is actually being communicated the right way. So I certainly think that's one of the one of the important things there.

13:53 All right, Nick is on up again where he is going to tell us about some things changing at Riverside. So, Nick. Yeah, I forgot about this one and I'm at these Privy to this. I saw him comment on the focus or one of the posts. So earlier this week we were talking tools, I think it was a mailbag question that kind of sprung the conversation and we were discussing how cool it would be to have an all in one tool. And I know Market made the comment that Riverside is probably getting pretty close, as close as you can to an all in one tool. And they just recently pushed themselves even closer to that because they are now offering the ability to host your podcast directly within Riverside.

14:35 Now, I say that with some caveats involved. So obviously this is a brand new feature. There are definitely limitations on who can use it and how your podcast just gets distributed. And my understanding of that is that new podcasts will work great. If you're starting a new show and you want to host your episodes through Riverside, you can do so. And I don't believe it cost any extra than what you're already paying for on your account. If you're trying to transition your podcast from, say, Buzz Route or Spotify to Riverside, that is not available to you yet. They haven't built in the functionality to allow that transfer, that import of episodes into Riverside specifically. So if you're currently have a show and you want to switch over, you're probably going to have a whole lot a little longer.

15:25 And then the third caveat is that right now they are only pushing podcast episodes out to YouTube, Apple podcast and Spotify. So the big three, all of the other ones that exists. I, I don't know how you get your show from Riverside specifically there, or maybe someone else could speak to that. But those are the kind of the the three major limitations that I've gathered from it. But still really awesome and cool to see the Riverside is really pushing even closer to being that one stop shop for podcasters. That's my my news report on that. If anybody, Matthew, I know you were digging into it a little bit. Isn't it a little scary? Just like you know when you're investing your money, you want to.

16:09 Diversify a little bit. What if, God forbid, you know, Riverside goes down? What if they stop doing business and there goes everything? There goes your host, There goes your recording studio, There goes your editing program. There goes your everything. Yeah, that's absolutely spot on. And that was a thought I had as Nick was explaining there. My issues with it are far more than the three caveats that Nick mentioned. They don't cover the flexibility, the available functions, how support is going to work, how the RSS feed is managed and stored. They don't talk about update times and refresh times across the entire catalog. They don't talk about, yeah, the three O 1 redirect from other platforms, which they'll probably test. The biggest thing to characterize what you just talked about there, Dr. is that they're creating a monopoly. They're tying people to platforms. Now imagine if Riverside becomes a worse recording platform and yet you're hosting with them at the same time. They have to keep your money because you're hosting with them even if you don't record on another platform and all of a all of a sudden you're shut for another solution. All of a sudden their editing style becomes super easy because Da Vinci Resolve finally cracks AGI based editing that can literally just train and do it for you. But you're still hosted with Riverside. So if you want to move from Riverside to Da Vinci, you can't stop paying them money.

17:34 I think that's probably the biggest part of this entire thing, that they are trying to create a monopoly where I know you Americans love a monopoly. When you're trying to hook up your Internet and there's only one Internet provider that you can choose from. No one wants to be able to have to deal with that. You want to be able to make choices. And I think this is the ideal case to be made for not a single platform with all the tools you need, but instead to create your own, I guess, conceptual platform where you build the tools that you want and add them to it and then modularly remove them or change them as you need to. And it may cost you a bit more money to do that. I've never fully understood why everybody needs to do everything for an optimized cost.

18:20 You know, ignoring things like hosting on Megaphone, which is 99 US per month. I think we're starting to hit the danger territory with Riverside here where they come as a company. They probably won't go away. But if you're putting all your eggs in Riverside's basket, they're going to be the ones making omelettes, and you won't be able to give your eggs to other people. I don't know. That's the metaphor kind of falls over. There no, but I really like that. Actually I really like that and I have some thoughts about it too. But I saw that Dr. had wanted to chime in, so Dr. take it away. I guess apropos that we're talking about monopoly and we just got through talking about YouTube because doesn't YouTube pretty much have a monopoly on video?

19:06 And I have been saying this for a long time, is that YouTube, there needs to be a competitor to YouTube. They do everything over there video wise. So yeah, they have the monopoly over there. And I don't see anyone kind of, you know, raising their fist at that. But I'm the only one raising my fist. I think it's a really good point because they but they were the first to market with that type of distribution, right and that type of content sharing video format and has anybody ever tried to take them on? Has there been over the years? I think. Spotify is Spotify is trying, but you know it's going to be a long hard road to hoe because they are trying to jump in.

19:51 But also, I think we just covered this story the other day is that Netflix is trying to get into the podcasting business because they're very quietly looking for a head of that head of that department. So they might be jumping in as well. I think this is also from a company from business is about money, right? This is about how do they how can they grow, how can they expand their services or their product offering to their existing customer base in order to increase their revenue, right. And like I think about Riverside and but the problem that I have with it as somebody that works in strategy is you're really good at this one aspect of this group of aspects as it relates to helping people edit their podcast and get their podcast ready to go and all that kind of stuff. But now you've gone into like you taking a far left hand turn here into a category, though, yes, related to podcasting, but totally outside your core business. That to me doesn't really make sense. It's it's it just it to me, it just doesn't align. So why not do more inside of your core business and expand a service there, but not just necessarily become a host. The two don't add up to me.

21:03 That's what to me says, hey, this is a money grab, if you will. So, but Ashley, I saw that you had your hand up and then Matt, I saw you raise your hand too. So let's go to Ashley. Thank you, Sid. We were talking about possible competitors for YouTube, but of course, I haven't seen anyone who's been at the level of YouTube. But there are other video platforms. For example, I've noticed that creators who get banned from YouTube or maybe demonetized from YouTube, they're using a platform called Rumble. So if there's any, I think they're the ones who are trying to do it. I've never heard of them. It's called Rumble. Yeah, it's called Rumble. OK, is anybody have their content over on Rumble?

21:44 I don't, but I know that Rumble is really built as kind of a Twitch competitor as well, and there's incentives that they've put together for creators who stream to be like four or five times whatever the the payments would be on Twitch. That they're hosting video as well is interesting. They probably just run ads on that at the same time. That's it. It's a video platform and the big thing about YouTube is that everyone knows what it is and they build a social community there. Or any new platform you get, you have to start from scratch and get the money somehow. I think that's the biggest part. It's an uphill battle. I mean, we talked about monopolies. You look at for the longest time, Google was monopoly, right.

22:25 They put everybody else that was trying to do that. I'm pretty much out of business or bought them and I mean, and we use that as a household. They know. Let me Google it and see, right. So, but I think AI is changing that a lot because AIS are basically can be a big search engine. So but Matt, you wanted to add to this as well. So what else would you like to add to this? YouTube wouldn't be as prolific as it is and free if they didn't have the ads attached to it. It wouldn't be as readily available and as broad of scope as it is if Google wasn't able to use that data to support its own services. That's why Gmail's free. It's why Google Drive is free. All those things they use as data to contribute to other things.

23:09 And when YouTube came around and was bought by Google, it came at the right time because none of us cared about our privacy enough to know that Google Maps was recording a bunch of data. And now we're in a lifestyle where we can't be without that data. If we chose for Google not to access it, then we wouldn't have maps apps or anything. It's a time and a place where YouTube just became the prolific thing that it is. I don't think any competitor can come into the scene without having a similar model and a similar amount of users attached to it. And that's why Spotify is in a position to do that, because they do, because they were a different platform. I think the biggest thing for us too is as podcasters is the unavailability of platforms to distribute to.

23:57 And that's why RSS won't be going away. It's why e-mail as a function won't be going away. And that's why people are leaning hard into newsletters and not necessarily video at the moment. It's why podcasting will always win. I think YouTube as a culture will disappear, but podcasting won't necessarily because it's built by us on a platform that's open source and readily available for everybody to get, and it essentially doesn't cost anything. I don't know, see where the world goes? Well, I think we could all agree from these two topics specifically, the world of podcasting is ever evolving and changing and new people coming into it and new things and new ideas and new options for us, which is really great as we can see our craft, if you will evolve and change and give us more resources, give us the ability to get our message out to more places. So I think that's really good.

24:50 Any more comments about Riverside or YouTube before we move on? So this morning I wanted to and normally we, I know we do the, the ice freaker question first, but I thought these two topics reported for us to talk to you before we got to the ice breaker. And the ice breaker is a little bit fun, but also a little bit serious, I guess. But so here's my ice breaker question and all of you down in the audience would love for you to raise your hand and come up and join and help answer this question. So the question is, if you were going to start a new stored form less than 10 minute podcast that is not in your niche, what would it be about?

25:33 That's the question And I see all these hands raising to want to join, join in. I think if I were to start a new podcast that's not in anything I'm doing right now, it would be on camping tips, adventure tips, survival tips, just quick tips every day that I've learned from camping and having lived for many, many months without water or electricity, I think that could really help folks. OK. And somebody that used to camp, I love that because I love camping and I love that. And just listening to tips of and even just spotlighting places. Oh, we tried this place and this is what it was about in this place. And that was that's like really, really good. As Dave is saying, that's fire and Jonathan saying it's not fair.

26:15 He started a short, a short porn podcast in his niche 2 weeks ago. And Jonathan, I love your show. I hope it's going really well, man. I really appreciate what you're sharing and what you're doing. I don't know if you got a notice but I did leave you a rating and review the other day after listening to your latest episode, so hope that helps your reach. Who else DRI saw you put your pepper up? What would you do? Yeah, yeah. First of all, can you share Jonathan's The Name of Jonathan's podcast? The Story Lab. Story Lab. OK, excellent. Thank you. So I'm trying to decide between two. I'm a foodie, so it might be something food related. And the second thing is, is that I am also kind of an SNL kind of freak.

27:03 And new program I like, I like the fall coming out because I can check out new new shows on the air. And so maybe it might have something to do with that. Oh, those are both really good. Especially the foodie thing because I'm a foodie too. And so I think sharing, you know, like restaurants you go to, what you ate, what you liked. But again, thinking about because I believe there is a huge demand for short form content, meaning less than 10 minute episodes that are packed with value. And you know, I searched for something the other day is related to digital sales because I'm working on something and I want to do some research and podcasting is a way for me to research things. And when I typed in the keywords digital sales, literally hardly anything came up. It was all about digital marketing, which is different than digital sales in my opinion. So it was just interesting.

27:50 Can you lay out the difference for us? Between digital sales and digital marketing, Oh yeah. So to me, digital sales is about the strategy that you use to attract customers to your business, whether that's on your website and what's on your website and how they use your website. It could be about the content that you produce and the things you talked about in how you're positioning your product, cuz you should be selling without selling and not posting just your products. And so many businesses, that's all they do is post their products. So business about digital sales is about attracting people to you. This is my opinion, right? Everybody's got dozens opinions and I see that Renee's down in the audience.

28:33 She's a marketing expert for sure. But for me, digital marketing is about things related to SEO, e-mail marketing. You know how many clicks you get on your website, how long people stay on your website, which are all very, very important. But one of the problems that I see is that the marketing people want you to just always post about your product, product, product. But the people that are buying the product, they're not searching for your product. What they're searching for is the solution to the problems they have in their business that may be related to your product. So from a sales perspective, you got to be talking about how you solve those problems with your product and not talking about your product, if that makes sense. Does that, does that make sense?

29:19 TR Is that clear enough? It does, yeah. Thank you so much. It's something that, and I have some, it's something that I'm super passionate about and I have some what I would call really close friends that when they post things that I think are just totally wrong, I said to them, say, there's a better way to do this. And here's how I would have done it. And most of the time I get, oh man, that's really good. I should have done it that way because they just post their picture of their chair and say boom. And I actually did a content about this on LinkedIn yesterday about how what you don't sell, we don't sell product, you sell solutions. And if you don't know what your solutions are, that's the problem, right? So anyways, but we derailed their town a rabbit hole. Anybody else want to share? If you're starting a new podcast that was too short for 10 minutes or less, not in your current niche, what would it be about?

30:08 Nick, Matthew. I actually started a podcast last week, which I intend to be a bit of a journal for myself every Friday to check in and see how I'm progressing on stuff. Because accountability is a bit of a thing that I struggle with sometimes. Mostly because I, I usually just default to doing work. Like there's always more work coming when you work for yourself. The work never stops. And if I can't decide what to do, I just do a bit more work because, you know, why not makes me money and it keeps the, the debtors at Bay and all that kind of thing. But I've put this personal kind of journal style podcast together that I record every Friday to check in with myself on fitness.

30:55 Freelance is my business and flow, which is workflows for me and how I improve it and how I get better and how I think and get creative and get to working properly and stuff. Flow is a massive subject that I've been interested for in for the last couple of years. So I've actually done that. It's technically not in my niche, but my niche is podcasting, so it technically counts. Maybe. I don't know. I'll leave you guys to decide that one. So what's the name of your podcast? And congratulations, by the way, for getting it started. I've called it Momentum and Flow, and I did a bit of AI work for an image that I've used of myself in previous branding for coffee with a podcaster and stuff.

31:38 I'm not worried about stats. I'm not worried about, you know, titles and sharing and all that kind of thing. It's really just a way for me to share with myself and I'm happy to share with the world if they're curious to follow along, so I'll put the title in the chat there if anyone's. There, I'll go check it out. Is it available on all the various platforms, Matthew? It is absolutely everywhere except YouTube because it's Odio Wendley. Well, and they're less than 10 minutes. So I will is it? Is it less than 10 minutes? I think today's one was 16 minutes. OK, you'll give me a pause still. Yeah, that's still short for him. That's still short for him. So I'm really interested in this topic because I am contemplating a new podcast and a short form podcast outside of my niche and of office furniture.

32:25 So I'm just I'm thinking about a lot of different things, doing a little bit of brainstorming with my friend at ChatGPT to think about topics and ideas. And so I thought it would become a fun question. I'm curious again, wave of emojis. The last time that I did this, nobody wiped their emoji. But is anybody thinking about starting a new podcast that would fit this criteria being short form super consumable? I actually did this a few years ago with a video game news show that I really wanted to do at the time to leverage what I knew and when. I was guesting on a lot of shows that talked about video games at the time, and so I wanted to make a daily video game news wrap up that kept me again, accountable, was short, was digestible. Gamers listen every day.

33:10 The only issue is it actually takes a lot of work to put something like that together, especially as a news roundup. So I eventually revisited it after I was doing the story grabbing manually and I actually had ChatGPT run a task every day to look at certain video game news websites over the last 24 hours. Put the new stories together with a few lines in a paragraph and a title and give me 8 stories that I can read. And I kind of just riff off what it puts together as the script that then paste in the show notes and then release and see what happens. But even that was a lot of work for me.

33:52 But yeah, that was that was an I idea I had a few years ago for something short from and that was literally like 7 minutes an episode. It was probably highly produced. That was probably the thing that really got me like background music and sound transitions and all that kind of thing. Yeah, I guess, I guess that would be that would be a word of caution for anyone doing a short form daily podcast, if that's what you're thinking of, Sid, that it does always take a lot more work than you expect. And when you're thinking about how you're going to approach it, to not let it overwhelm you and think about doing all of the things around it that you have to do, stop, cast and slowly work the way outwards and expect the growth to be just as slow as any other podcast.

34:33 Like it is digestible, But unfortunately all of the other things related to podcasts that are an issue, like discovery and getting people in their players and that kind of thing is always, always something to consider at the same time. Yeah, it's not going to have nothing's going to have overnight success with it. But I just. I can't imagine a Daily Show like wow, a Daily Show that's like craziness. But at Paul that you raised your. So let's go to you and then we'll welcome Renee to the stage. Thanks, said so where I don't have the bandwidth to start another podcast. I have been thinking about taking an old segment from my local podcast that isn't necessarily working in podcast format and repurposing it into a short form video series for TikTok.

35:22 And the whole idea is that for a small area that I live in, Panama City, Panama City Beach, Florida, we actually have a lot of events and a lot of music and cultural events happening here. And on my podcast, I would give like a weekly roundup of everything that was happening around town. And I actually had folks coming to me and saying, you know, a lot of times we just tune in for that so we know where to go hear music and have dinner on Friday night. So I was thinking of taking that concept and just producing a weekly short form roundup of just stuff happening around town. And that's the idea I. Think that's a brilliant idea. I'm a huge advocate for Community Based Podcast. A couple of years ago, Billy and I put together a kind of a plan about community based podcast, something we're trying to help real estate agents with.

36:11 And that was one of the segments like what's happening in the community because people are traveling, people are going places and you want to be able to share what's happening. I know that when we were going to, we were on our cruise ship, it was a couple days before we went to Capri. I got onto TikTok and I see Matt just put something in the chat about TikTok and I said, I just typed in things to do in Capri and I got all these different amazing videos about places to go, places to eat, places to shop. I shared a couple of them and then well more than a couple of them with my wife about we should do this. So we should do that. So I think it's great because people are looking for new things to do.

36:52 And I also think it's a great way to highlight small local businesses and drive traffic to them because as a small business advocate, they're the lifeblood of our economy. And anything that we can do to support small businesses, I mean, Ashley, I think that's a brilliant idea. I would definitely encourage you to do it. All right, Renee, welcome to the stage. Good morning, Happy Friday to you. What would you like to add to our conversation this morning? Geez, like you asked the question, has anybody been considering doing this? No, not until like you asked a question. And I thought if so, first of all, my business partner and I are going to be starting a podcast with the help of Mark Ronic starting at the end of the year. So that's on the table.

37:38 So there's I definitely would not be starting another one. But if I did, if I catch the bug that you guys all have and I started one, it would be on healthy choices with eating. And I know a bunch of people are out there doing that. But it would be for a certain group of people and it would be, would be women over 50 who all of a sudden because of their hormones and life, their thyroid has kicked in and or not kicked in. It's not doing what it needs to do. And what I found in my journey right now is that you get the blood test at the doctor and then it says, oh, you're fine, but they're not testing the right stuff. But then these women are saying something's wrong because I haven't changed anything and I'm gaining weight and they say exercise more, eat less.

38:25 And then that's what we do. And then we're starving ourselves and blah, blah, blah. So there's a whole bunch of us. There's a Facebook group of she just announced today that there's 11,000, this one doctor, a functional Dr. So all of these ladies are on there. And it's like, what are all the tidbits that we've had to change which we're healing our cells from within? And I know it might sound really niche, it might sound really weird, but I've kind of gone over to what I'll joke is say the dark side of I'm now one of those eating fanatics that I am a foodie, but I can't eat any of that food at least now as I'm healing my body. So what are my alternatives? So now that I have to heal and I have to go gluten free and it takes 90 days to make a body gluten free. So no cheating.

39:09 It's not, you know, casually what have I changed to? Is quinoa OK? Is gluten free oats OK? Oh, oats have to come from a gluten free certified mill where no gluten is milled in that. Ah, it's just all these details, details upon details. And I even know this Facebook group is good, but you have to search through all of this stuff. Wouldn't it be nice if I could just do short frame on all of this? All these things I've learned that I didn't want to learn this stuff. No foodie, my foodie. I'd like to go to farm to table restaurants and order whatever I want and not have to say is this gluten free?

39:51 Yeah. What was this spoon? Is a spoon gluten free or is it contaminated because you stirred the non gluten free noodles with the same spoon? I need to make sure the spoon is. I've become a crazy. I think there's A at least 11,000 more of me out there that are changing so their bodies heal from the inside out. What a powerful topic. I love it. Like specialty niche, meaning women over 50 is great, A topic that's super important about health and and health is certainly something that has been trending for years. Eating habits, losing weight. I mean, that's great. It sounds like to me, Renee, you might already have the bug. So once you get your podcast with Mark kicked off, congratulations, by the way, on that. Super excited for you to join our world of podcasting. And then you'll get this bug again and we'll see another podcast called healthy Renee or something like that. Come to us.

40:41 So good luck to you. All right, Dr. What you got? One of the creators that pretty much has a corner market on this is he his handle is that 40 year guy and he his catch phrase is ain't no way. Do you know who I'm talking about? He has at least he has at least three shorts a day every day and he does hacks, but a good majority of them are are food related. But some of them are like around the house kind of household kind of hacks. But it's all just hacks and he has gotten the that YouTube plaque.

41:25 Actually, he got announced at a Titan game. I think he's from Kentucky, but he got, he went to a Titans game and they put him on the Jumbotron and he got to do something on the field and he's kind of a big deal. That's really cool. What does he talk about? Well it's just hacks. He does household hacks, but a good majority of them are food related. Like this morning he did, you know, I love cinnamon rolls, but if I don't have cinnamon rolls in the house, but I do have tortillas, brown sugar, butter and cinnamon. Here's how you do it. And he did it real quickly.

42:05 And it it was about, I don't know, maybe a 42nd little video. And that's what he does. Just, you know, hack it out. That's really cool. I think lots of great ideas. There's so many things that I think are needed out there. So if you're thinking about a short form podcast and you decide to start one, come back and let us know what it is you did, why you did it, and so we can support you into that quest. So now we got about 10 minutes left. We've lost a few people with us this morning, but let's jump in and share our wins for the week. Renee, since you're up here with us, would you like to start? What's a win you can share with us too? Already shared it. We're going to be starting a podcast with Mark Ronic in a few months, but it's going to be specifically for the wedding industry and my business and partner and I have been in the wedding industry in some sort of fashion as marketers for almost 40 years for, OK, I'm not that old, but kind of there 35.

43:01 How's that? And so we are going to be pulling back the curtain of all the marketing things that a lot of people charge for. You know, they'll bring them in with their digital sales and then they'll sell them a $27.00 course and they'll sell them this, that and the other thing and we're just going to tell them everything they need to know on our way out the door. How's. That do you have a? Do you have a title for it? No, give me one, Dior. Get back to me at the end of the show. Oh, that's great. So, Dr. Do you want to share a win with us? So I have a launch client and he is. I've spoken about him before. His niche is robots and his shows are full of all of those. Is it acronyms that you Well, the PLC 4 is attached to the ATM and that's on the that's on those Google. I mean there's it's the jargon that's in that niche is just amazing.

44:03 I got through four of the episodes. I'm I'm editing and show notes and assets and things like that. And now I just have to do the little Speaking of short form video, I just have to do the little promotional video clips and then we're going to launch him. So that's my win. That's pretty awesome, Dr. Congratulations to you, Ashley. What about you? Well, happy Friday y'all, I would say my wins for this week or that I'm still here and I made it. I got all my editing that I asked myself to do done this week, and I've got the weekend ahead to play music and practice and plan for next week, and I think that's a win A. 100% that is a win. So yesterday I posted a TikTok video, a book review and TikTok and book book talk is like freaking amazing. And I just opened up the TikTok app just to see how the video had done because yesterday it was doing pretty good. So it has all over 5200 views, 91 likes, 20 comments and 16 saves.

45:12 And it's like got 45 notifications from overnight that I haven't even looked at yet. So that's my win for the day. I posted a video about a book review that which is it's also telling me something. And this is it's been telling you this for a while because my most viewed videos on TikTok are about book reviews and those do really well over there. So that it's sending me a message. Hey, Sid, do more Tik Toks about books that you're reading and what your takeaways are. And so I'm going to listen to that and lean into doing more book review videos because I do read a lot. So yeah, DRI was blown away. Like, wow, that's like for me, that's really, I've only had one video, one other video.

45:53 And it's also about a book that has over 5000. But you know what? I think it talks to the fact that when people start out, they want to be Switzerland, they want to please everybody. And in if you're doing reviews, that means there might be some things that you don't necessarily like and that might be great for for content, it might be great for engagement. So because if people want to, you know, do it like a pseudo argument with you about something that you didn't like, but they did, I think that's great engagement. Well, that is happening. There's people that said they didn't like some of the politics in the book or that they didn't like the book, which is great.

46:33 And I am trying to do respond, reply to every comment. At least before I went to bed last night, I was trying to reply to every comment. I know that helps the algorithm bring people to it and they show the video more. So as soon as I have time today, I'll go in and do the same thing and start replying to the comments that are there. But I was like blown away by it. I don't, I mean, I I'm a huge consumer of TikTok. I'm not a huge creator of TikTok, but I think if you can find the right topic that resonates with people, they're certainly an Ave. for everybody over there on that platform. So that's my win for today. I want to take say, just say thanks to all of you for joining us here on clubhouse and on chatter. It's been a great room this morning. Great conversation. We talked about Riverside and YouTube starting a new short form podcast and few other things and sharing our wins, which are always important.

47:21 Be sure to come back and join us on Tuesday of next week at 7:00 AM Eastern Time, where Mark will be back taking the reins again and leading our conversation. So with that, rather make today great everyone and have an amazing weekend and we'll see you right back here on Tuesday.