Brand Storytelling Posts

  “We're seeing a shift with people trusting brands more than they trust the media. And it didn’t always used to be that way. It’s a great opportunity for brands, and is why I believe brands are the new Editor-I…

  “I hope by the end of today’s discussion you understand how powerful and important it is to build your own personal brand because if you don’t take charge & you don’t own up to what your brand is, …

  “It’s the very stories we suppress, that are the things that help us stand out.” Lisa Gerber on the Marketing With Empathy podcast   EPISODE DESCRIPTION Entrepreneur and Author, Lisa Gerber, joi…

  How Heidi Collins' experience as a National TV News Anchor prepared her for creating brand videos. Journomarketing, what’s working well, advice when growing your video plans, + inside scoop on Sundance for brands. …

  Part 2 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. &…

  Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, joins to share behind-the-scenes of what it took to create their Emmy-nominated reality series now in its 6th season. + advice for brands, team …

  After making a strategic decision to pause publishing new podcast content for two months to spend more time with her kids, Sarah tested a repurposing content plan. This episode recaps her learnings (good and bad), implications and …

M.M.LaFleur’s Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine brand blog. Best-in-class brand storytelling examples you need to know about.   &n…

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey.     TOPICS DISCUSSED DURING THIS PODCAST EPISODE The recently la…

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six of these reasons in episode 41 of the Marketing With Empathy podcast. Quick factoids you can bring up at work in this short, info-packed episode.  &n…