Episodes

Christopher Swing has been a guest on plenty of podcasts. He says hosting his own taught him more than all of them. As a guest, you repeat what you already know. As a host, you bring people into your world and see your own gaps. Chris is CEO of Vantage Surgical Solutions and host of Faithful, a show about how leaders of faith run their companies. He talks about why he started it, how he built his guest list, why season one stalled, and what he's changing for season two. Want your show handled ...

Nishant Parashar's biggest episodes came from guests nobody had heard of. One of them became his first exclusive talent. Nishant runs Engage4more, an artist booking company in India, and hosts the Good Gobar Show. He came back from bankruptcy, started the show on a friend's suggestion, and wasn't sure it would work. Now it builds trust with his buyers, wins over the talent he books, and brings authors and experts to him. Want your show handled so it can actually feed the business? https://p...

Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers. Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offer. Buyers and sellers watch it, see how he thinks, and reach out when they're ready. In this conversation he walks through how he runs it like the sales meeting: batching a full studio day, prepping every guest, and fixing the mistakes he caught when he liste...

Six months into his podcast, ChatGPT was calling Wes Towers a leading expert in his industry. He didn't get there by recording more. He got there by what he does after every episode. Wes runs Uplift 360, a digital agency for trades and construction brands, and hosts Built. Trusted. Chosen. His buyers are on the road all day, listening between job sites. He publishes every episode unedited, turns every transcript into a blog post and social posts, and builds episodes around what his builders ...

A guy listened to 500 episodes of Alan's podcast and changed nothing. That is when Alan told his co-host their show sucked. Alan Lazaros has published an episode every single day for nine years with Kevin Palmieri on Next Level University. Zero revenue in 2017. $452,000 in 2025. A 25 person team. And his read on why most founder podcasts go nowhere is not the one you expect. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER T...

She wrote a check with a comma in it every month for six months, and the podcast still wasn't paying for itself. Aubrey Fitzloff runs an independent insurance agency in South Carolina. Last year a marketing firm pitched her a podcast as a funnel into the parts of the Carolinas she can't drive to, lined up about 40 recordings in a 60 day sprint, and sent an invoice every month. At six months and more than $20,000 in, she had to make a call. She let them go. Want your show handled so it can a...

He went on a construction podcast to add value. They stopped the recording and the host looked at him and said, I need to hire you guys. That host became a client at high four to five thousand a month. Then he referred two more. One guest spot, one relationship, a multiple five figure return. Want your show handled so it can actually feed the business? https://propodconcierge.com Derek Links: Website - https://thecoosolution.com/?utm_source=chatgpt.com YouTube - https://www.youtube.com/@theco...

You published it. Now you are waiting. That is the mistake. Josh Troche has watched hundreds of business owners start podcasts, and he says the B2B version of hope is putting an episode out into the air and assuming clients will come find it. They do not. The founders who get business out of a show do something almost nobody does: they pick a person, and they send them an episode. Want your show handled so it can actually feed the business? https://propodconcierge.com or Contact Josh Tr...

Your listener does not need you. That is the part nobody says out loud. They found your show, they gave you a few minutes, and then they left, because every fact in that episode was already sitting in a search bar. Five seconds. They did not even have to type it. Want your show handled so it can actually feed the business? https://propodconcierge.com Sara Lohse runs a podcast production company and wrote a book about storytelling, and her whole argument is that the only thing you own is the p...

She was ready to shut the show down. Then Megan asked her two questions. How many of your new clients last year mentioned the podcast as how they found you? Two or three. What is your average deal value? Ten thousand dollars. Thirty thousand dollars. From a show she was about to kill. She had no idea. Want your show handled so it can actually feed the business? https://propodconcierge.com Megan Dougherty studies the top 100 business podcasts every year. She is the one who tells you not to cop...

"Posting on social media only is a billboard to people who already know you're doing this." That is Ande Lyons, 800 plus episodes and 14 years into this, answering the founder whose podcast is not bringing in any business. Her point is blunt. All that posting is reaching the people who already found you. Nobody new is discovering the show, and no amount of clips fixes that. We get into what does fix it. She makes the case that a founder podcast is a lead magnet and a brand awareness asset, no...

Emily Aborn ran a podcast for four and a half years and her listeners had no idea she was a copywriter. Apply for a full free month of done for you podcast production: https://propodconcierge.com The show worked. People showed up, a community formed, the downloads came in. It just never sent anyone toward the thing she actually did for a living, because she never brought her own expertise to the table. She was always shining a spotlight on somebody else. So she made a call most people won't mak...

A million views can get you zero clients. A handful of the right listeners can build your business. Richard Wilmore has seen both. Richard has put hundreds of experts in front of borrowed audiences, and he is blunt about where founder podcasts go to die: the marketing stops the moment you publish. In this conversation he reframes guesting as lead generation instead of exposure, explains why familiarity and trust are what actually convert, and gives the real timeline before a show starts paying ...

That's ProPod Concierge. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com A digital download is worth about two cents. The person sitting in front of you is worth up to 500 times more. Jeff Revilla, podcaster since 2010 and the founder who bought an actual brick-and-mortar theater to do live podcasting, joins the Founder Podcast Lab to run the math most founders never do. Why 20 people at a live show can out-earn a podcast with 16,000...

You don't need more downloads. You need the right ones. John Taylor, podcast marketer and founder of ACT3 Agency, joins the Founder Podcast Lab to explain why a business podcast that looks successful on the surface often isn't growing the business behind it, and why that's a strategy problem, not a podcast problem. We get into reaching your ideal client instead of chasing vanity metrics, treating the show as one asset inside your funnel rather than the finish line, building a call-to-action t...

You can be found and still not get chosen. That's the gap most founder podcasters never close. Attorney and licensed mental health professional Andrew E. Colsky — founder of Sleep Science Today and creator of Be-Picked / CredGen — joins the show to explain why visibility doesn't equal clients, and what actually makes someone decide to hire you (sometimes before you've ever spoken). We talk about the trust signals that make a listener feel understood, how AI search is already deciding who ge...

Show Notes Most founder podcasts do not fail because the conversations are bad. They fail because the show is not clear on what job it is supposed to do for the business. In this episode of Founder Podcast Lab, Kenny talks with Lauren Harris, co-founder of Reliable PR and Marketing, about why a podcast can look good on the surface but still produce no leads, no relationships, and no real business movement. Lauren breaks down the difference between treating a podcast like content and treating ...

A podcast does not need millions of downloads to become a valuable business asset. Josh Hugo launched Leadership Limbo while building his leadership consultancy. The goal was not immediate monetization. It was to create visibility, demonstrate expertise, sharpen his thinking, and give potential clients something meaningful to explore before deciding whether to work with him. In this conversation, Josh explains how the podcast has become part of his business-development process, helped create ...

Matt Markel Podcast: https://www.youtube.com/watch?v=GTXqBjtyKQA&list=PLe2PIJ-vWBkQTBwduYgB9BCgCCu26ifMy Anti-prenur Book: https://www.amazon.com/Anti-preneur-Thrive-Achieve-Financial-Success-ebook/dp/B0FCG2GZFL In this episode of The Founder Podcast Lab, Kenny talks with Dr. Matt Markel, creator of Antipreneur and host of Thrive and Achieve, about how experts and business owners can use a podcast as more than just a content channel. Dr. Matt shares how his podcast helps su...

Most founders start a podcast because they want to build authority, create trust, and share what they know. But somewhere along the way, the podcast can become another job: editing, show notes, clips, publishing, SEO, guest prep, and promotion. In this episode of The Founder Podcast Lab, Kenny talks with Barry Moline, longtime CEO, leadership expert, author of Connect: How to Quickly Collaborate for Success in Business and Life, and host of The Leadership Career Accelerator. Barry shares how h...

The Founder Podcast Lab explores how founders turn podcasts into real business assets. Hosted by Kenny Adams, each episode studies how business owners use podcasting to build trust, create strategic relationships, support sales, clarify their thinking, and stay present with the people they want to reach. This is not a show about starting a podcast from scratch. It is a show about making an existing founder-led podcast work harder for the business behind it.