You find more guests for your podcast by starting with the people who already fit and letting AI find more like them. Write down 25 people who match what your show is for, then ask ChatGPT or Claude what those 25 have in common and who else shares i…
No. You do not need big-name guests for your podcast to work. Nishant Parashar, founder of Engage4more and host of the Good Gobar Show, says his biggest episodes and his best business wins came from guests most people had never heard of. What made t…
Yes, a podcast can bring in clients without a single pitch, as long as your buyers compare a few providers before they hire. They watch your show to judge how you think, so every episode is the audition. Matt Uhler, a business broker with 28 years i…
AI reads text, not audio. To get your podcast found by ChatGPT and Google AI, turn every episode into a blog post on your own website, then turn that post into social posts, including posts on your Google Business Profile. Build your episodes around…
Decide who your podcast is not for, then say it out loud on the show. Narrowing on purpose is what makes the right buyers lean in, because a show that speaks to everyone gives nobody a reason to feel like it was made for them. Alan Lazaros, co-found…
You can have thoughtful guests, polished production, and a reliable publishing schedule while still struggling to explain how the podcast helps your business. Before changing microphones or recording more episodes, examine the purpose of the show.…
Running your own podcast gives people a place to hear your ideas. Appearing on someone else’s show creates another opportunity: a conversation with a new host and an audience you may not already reach. In his Founder Podcast Lab interview, Derek Fr…
An episode’s release date is one reason to share it. It does not have to be the last. A former guest opens a new location. Their company celebrates an anniversary. A topic you discussed becomes relevant to a question people are asking today. Each …
People can enjoy your podcast, recommend it to friends, and feel connected to you without understanding what your business does. Emily Aborn experienced that disconnect. In her Founder Podcast Lab conversation, she describes running a podcast for f…
Your podcast takes time, money, and attention. Eventually, you need to answer a reasonable question: is it helping the business? Download numbers give you part of the picture. They do not tell you whether a prospect became more confident in your ex…
You finish an episode, publish it, share a few clips, and move on to the next recording. Meanwhile, a prospect asks a question you answered in detail three episodes ago. You explain it again on a call or type out a long email. The episode never ent…