The Founder Podcast Lab

Christopher Swing has been a guest on plenty of podcasts. He says hosting his own taught him more than all of them. As a guest, you repeat what you already know. As a host, you bring people into your world and see your own gaps. Chris is CEO of Vantage Surgical Solutions and host of Faithful, a show about how leaders of faith run their companies. He talks about why he started it, how he built his guest list, why season one stalled, and what he's changing for season two. Want your show handled

Nishant Parashar's biggest episodes came from guests nobody had heard of. One of them became his first exclusive talent. Nishant runs Engage4more, an artist booking company in India, and hosts the Good Gobar Show. He came back from bankruptcy, started the show on a friend's suggestion, and wasn't sure it would work. Now it builds trust with his buyers, wins over the talent he books, and brings authors and experts to him. Want your show handled so it can actually feed the business? https://p...

Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers. Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offer. Buyers and sellers watch it, see how he thinks, and reach out when they're ready. In this conversation he walks through how he runs it like the sales meeting: batching a full studio day, prepping every guest, and fixing the mistakes he caught when he liste...

Six months into his podcast, ChatGPT was calling Wes Towers a leading expert in his industry. He didn't get there by recording more. He got there by what he does after every episode. Wes runs Uplift 360, a digital agency for trades and construction brands, and hosts Built. Trusted. Chosen. His buyers are on the road all day, listening between job sites. He publishes every episode unedited, turns every transcript into a blog post and social posts, and builds episodes around what his builders ...

A guy listened to 500 episodes of Alan's podcast and changed nothing. That is when Alan told his co-host their show sucked. Alan Lazaros has published an episode every single day for nine years with Kevin Palmieri on Next Level University. Zero revenue in 2017. $452,000 in 2025. A 25 person team. And his read on why most founder podcasts go nowhere is not the one you expect. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER T...

She wrote a check with a comma in it every month for six months, and the podcast still wasn't paying for itself. Aubrey Fitzloff runs an independent insurance agency in South Carolina. Last year a marketing firm pitched her a podcast as a funnel into the parts of the Carolinas she can't drive to, lined up about 40 recordings in a 60 day sprint, and sent an invoice every month. At six months and more than $20,000 in, she had to make a call. She let them go. Want your show handled so it can a...

He went on a construction podcast to add value. They stopped the recording and the host looked at him and said, I need to hire you guys. That host became a client at high four to five thousand a month. Then he referred two more. One guest spot, one relationship, a multiple five figure return. Want your show handled so it can actually feed the business? https://propodconcierge.com Derek Links: Website - https://thecoosolution.com/?utm_source=chatgpt.com YouTube - https://www.youtube.com/@theco

You published it. Now you are waiting. That is the mistake. Josh Troche has watched hundreds of business owners start podcasts, and he says the B2B version of hope is putting an episode out into the air and assuming clients will come find it. They do not. The founders who get business out of a show do something almost nobody does: they pick a person, and they send them an episode. Want your show handled so it can actually feed the business? https://propodconcierge.com or Contact Josh Tr...