founder podcast Posts

You find more guests for your podcast by starting with the people who already fit and letting AI find more like them. Write down 25 people who match what your show is for, then ask ChatGPT or Claude what those 25 have in common and who else shares i…

No. You do not need big-name guests for your podcast to work. Nishant Parashar, founder of Engage4more and host of the Good Gobar Show, says his biggest episodes and his best business wins came from guests most people had never heard of. What made t…

Yes, a podcast can bring in clients without a single pitch, as long as your buyers compare a few providers before they hire. They watch your show to judge how you think, so every episode is the audition. Matt Uhler, a business broker with 28 years i…

AI reads text, not audio. To get your podcast found by ChatGPT and Google AI, turn every episode into a blog post on your own website, then turn that post into social posts, including posts on your Google Business Profile. Build your episodes around…

Decide who your podcast is not for, then say it out loud on the show. Narrowing on purpose is what makes the right buyers lean in, because a show that speaks to everyone gives nobody a reason to feel like it was made for them. Alan Lazaros, co-found…