Sept. 28, 2026

How Do I Get My Podcast Found by ChatGPT and Google AI?

AI reads text, not audio. To get your podcast found by ChatGPT and Google AI, turn every episode into a blog post on your own website, then turn that post into social posts, including posts on your Google Business Profile. Build your episodes around what your buyers are searching for right now, so AI has a reason to point to you.

Why can't ChatGPT find my podcast?

Most founders hit publish and stop. The episode goes out to Spotify, Apple Podcasts, and YouTube, and that is the end of the work.

AI tools read. They do not sit and listen to a 40 minute conversation. An episode that only exists as audio is close to invisible to ChatGPT and Google AI Mode.

Wes Towers, founder of the Australian digital agency Uplift 360 and host of Built. Trusted. Chosen., put it plainly on The Founder Podcast Lab:

"the written content, it's just easier for them to digest"

AI can't hear your podcast. A founder podcast episode is not done when you hit publish. That last step is the one most founder podcasts skip, and it is why a show can get attention without ever getting found.

How do you turn a podcast episode into something AI can find?

Wes Towers runs the same process after every episode of Built. Trusted. Chosen. His team does the work, not him.

Pull the transcript. Every episode already has one. That text is the raw material for everything else.
Turn the transcript into a blog post with an AI prompt. The post goes on your own website, not only on a podcast platform. Wes calls his website "the pillar of truth for our company and brand." It is the one place online you fully control.
Turn the blog post into social posts with a second AI prompt. In Wes's words, "the transcript creates a blog post, the blog post creates the social posts." One conversation becomes a week of written content.
Send the social posts to your Google Business Profile. Wes uses Publer to schedule social posts because it also publishes to Google Business Profile. Google favors content inside its own ecosystem, and buyers still Google a company right before they spend money.
Write for people, not for keywords. Wes says the old habit of cramming keywords into the right places is outdated. If a post reads well and is useful to a human, it helps you get found. Because the post came from a real conversation, it is already unique.
Cut short clips fast. Wes uses OpusClip to pull short clips from each episode. Some clips flop and some take off. Getting them out beats getting them perfect.

Pick some topics on purpose. Wes builds episodes around what his audience is searching for that month. When tax rules on investment properties changed in Australia, his builders went looking for what it meant. Episodes on topics like that give searchers, and AI, a reason to land on the show.

When Wes needed an expert on population trends and did not know one, he found the best person he could and sent one LinkedIn message. The expert said yes. The short clips from that episode did better than the full show.

His advice for picking your next topic:

"find a great need, get a great solution to that need"

Does this actually work for a founder podcast?

Wes Towers started Built. Trusted. Chosen. at the start of 2026 to get Uplift 360 found by trades and construction businesses. About six months in, he and a friend who is well known in their industry checked what ChatGPT and Google AI said about each of them.

The AI tools described Wes as a leading expert in his industry. His friend had real, old school fame. Wes had a weekly podcast.

"I've been able to somewhat even match that in a short space of time simply by podcasting," Wes Towers said on The Founder Podcast Lab.

The podcast also turned into revenue. A listener reached out to Uplift 360 asking to be a guest on Built. Trusted. Chosen., then mentioned he was collecting quotes for a new website. Wes pitched, won the job, and launched the site before the guest ever recorded.

Wes is honest that he cannot trace every step. He believes that client first found the show through social media. The written layer and the social layer work together, and both start with the transcript.

What should you do this week?

Open the transcript from your last episode. Write down the one question that episode answers, in the words a buyer would use. Paste the transcript into ChatGPT or Claude and ask for a blog post that answers only that question, using real examples from the conversation. Publish it on your own website before your next episode goes out.

Frequently asked questions

Does AI listen to podcast audio?

AI tools like ChatGPT and Google AI Mode mostly work from text. A YouTube transcript helps, but a written post on your own website is much easier for AI to read and cite. Wes Towers of Uplift 360 says written content is simply easier for AI tools to digest right now, which is why his team turns every episode into a blog post.

Do I still need backlinks to show up in AI search?

Wes Towers, founder of Uplift 360, believes brand mentions now matter more than backlinks, because AI tools understand context and recognize a brand name when it shows up across the web. That is his view from running a digital agency, not a published study. Either way, getting your name mentioned on your own website and on your guests' channels helps AI connect you to your topic.

Is Google still worth it if buyers use ChatGPT?

Yes. Wes Towers says buyers often do their research in AI tools, but when they are ready to spend thousands, they still Google the company and check its website. "When they're ready to buy something, they're still going to check out your website, particularly if it's a higher investment," he said on The Founder Podcast Lab. Posting to your Google Business Profile helps you show up at that moment.

How long does it take for a podcast to get found by AI?

Wes Towers saw AI tools describe him as a leading expert in his industry about six months after launching Built. Trusted. Chosen. He says a podcast is not a shiny bullet and founders have to stick it out. A weekly show with a written blog post behind every episode builds a library that keeps working after it publishes.

Listen to the episode

Hear Wes Towers of Uplift 360 walk through the full process on The Founder Podcast Lab: https://www.podpage.com/founder-podcast-lab/your-podcast-isnt-getting-you-found-heres-how-one-founder-fixed-it/