podcast for business Posts

Yes, a podcast can bring in clients without a single pitch, as long as your buyers compare a few providers before they hire. They watch your show to judge how you think, so every episode is the audition. Matt Uhler, a business broker with 28 years i…

AI reads text, not audio. To get your podcast found by ChatGPT and Google AI, turn every episode into a blog post on your own website, then turn that post into social posts, including posts on your Google Business Profile. Build your episodes around…

Decide who your podcast is not for, then say it out loud on the show. Narrowing on purpose is what makes the right buyers lean in, because a show that speaks to everyone gives nobody a reason to feel like it was made for them. Alan Lazaros, co-found…