How His Podcast Won a Multimillion-Dollar Listing Over Other Brokers

SPEAKER_00 0:00

When they interviewed other brokers, they chose me and my firm. I believe in large part because I demonstrated I was doing it on a level that nobody else is. I'm not aware of any other business broker that is saying, listen, here's what I know, here's what I've done in this form.

SPEAKER_01 0:14

What's one mistake that you've made in your podcasting journey that you wish you didn't? Matt Euler, founder of Amped Success and a business broker who spent 27 years buying and selling small businesses. He hosts What's Your Deal? Where inside the first year he landed Rob Akizaki and David Meltzer.

SPEAKER_00 0:33

If it was my first or second or fourth episode, I don't believe he would have done it. If I had a shoddy or less professional image, I don't think he would have wanted to put his name on it. I want to make sure I'm delivering as much value as I can with every single episode because I might not get somebody to listen again if it's not the best I can put out. Credentials will get you there sometimes, but getting people to follow through, I think, requires a I'm Kenny, and this is the Founder Podcast Lab.

SPEAKER_01 1:03

Okay, Matt. What is your main offer and how does the podcast feed into it? Has it been feeding into it since day one of the podcast?

SPEAKER_00 1:14

Yeah, great question. So uh I work primarily as a business broker, which means I help people buy, sell, and finance businesses. And then I also work as an educator, which means I coach, I speak, and I consult with business owners. So our podcast is not necessarily pushing an offer, so to speak. It's really a credibility tool for us, where it helps convey information for the listener's benefit, but also demonstrates the background and experience I have in this industry. And so that results in people reaching out to us either to help them exit or plan for exit of their business, help them buy a business, arrange financing, or for coaching on any of those topics.

SPEAKER_01 1:55

The main thing is brokerage in the podcast is more of a credibility source. And from that, people listen to the podcast, see you as the authority, and then potentially come to you when they want to sell their business. Is that right?

SPEAKER_00 2:11

Yeah, buy, sell, finance. I mean, those are the services we offer, and that's what the podcast helps promote.

SPEAKER_01 2:18

And that was the idea the moment you started the podcast, right?

SPEAKER_00 2:21

It really was. I started a training and education company about a year, um, not quite a year before we started the podcast. And so again, it just became one of the tools that was important for us to put it out there on an on a you know international level. Here's what we do, here's who I am, and here's how we can help.

SPEAKER_01 2:41

With putting the podcast out and that being the goal, how often were you starting to put the podcast out and what type of content were you building around it to make sure that started to get out and it was seen and you were able to build that credibility?

SPEAKER_00 2:56

Yeah, great question. And I do have a I have a business partner who manages all of that for me. So I'm not I'm not super detailed in the weeds of that, but I will tell you that we we batch our episodes. And so what that looks like is we built a studio connected to uh one of my other offices, and we call in a company. Uh, we were gonna buy all of our own equipment, but again, they they uh respectfully told us we can sell it to you, but you won't know how to even turn it on. So so we hire them to come in. They set up three cameras in our studio, and we do typically seven to eight episodes in one day and record them back to back to back, and then uh those get edited professionally for us, and then my business partner Sarah works on um uh packaging them and distributing them once a week. And so we're on a little over, you know, about a year and a quarter, you know, call it 18, 19 months of weekly podcast episodes.

SPEAKER_01 3:58

That batching is okay, yeah. It's a lot in a single day. A lot of people aren't at that level, but it's something to shoot for, especially if you want to just knock it out fast. I can see how it's super useful. The are you aware of the details of like what type of content goes out around it?

SPEAKER_00 4:18

Uh when you say content goes out around it, we what I if you mean like we'll do clips of the podcast on all of our social media a week or two before, when we had Robert Kiyosaki as a guest, we started promoting that maybe a month before it came out, um, because he would be the most significant name we've had so far. And so we promote, we we post the podcast, we promote that the podcast is posted, and then typically we'll run a couple of clips for a week or two after on all of our social, including YouTube and Instagram and all of that.

SPEAKER_01 4:54

That makes sense. Because you have it all batched ahead of time, you can actually get everything done ahead of time as far as extra content like clips and then promote it ahead of time as well.

SPEAKER_00 5:05

Yes.

SPEAKER_01 5:05

Yeah, that does make sense.

SPEAKER_00 5:08

And I know that seems like a unique approach based on your response to that. Uh, that's actually how we were advised to do it, because it it gives it a real focused, concentrated effort, and I and I bust it out. And then typically we're gonna, I'm gonna say we've got six to eight weeks worth of episodes in front of me. So if for some reason I get a delay or or whatever, we've got more than enough in the pipeline because um we have heard and we believe that the consistency is super important. Same day and same consistency creates the the listenership uh that we're all looking for.

SPEAKER_01 5:45

I agree on the consistency. Uh, are you aware of how many exactly posts are being made, like a general ballpark, like the clips and whatnot ahead, during after?

SPEAKER_00 5:57

Um, I would I I'll tell you what I think. I again different department than mine.

SPEAKER_01 6:02

Sure, sure, sure.

SPEAKER_00 6:03

Um, but I would say we're doing two to three clips before the podcast. We're doing uh a significant post about the podcast, and then we follow with a couple.

SPEAKER_01 6:13

What's the significant post look like?

SPEAKER_00 6:15

Uh the significant post is really an announcement of that podcast, and so it'll include uh typically the most significant clip as a as a attracting people to it. And so it'll be a clip and to see the and then as part of our social, it's to see the full episode, click here. And so it makes it really easy for people to get intrigued, and if they like the topic and the material, to tune into it.

SPEAKER_01 6:41

A few before significant posts that really points it out, and then a few clips after as well. How long did it take that process? From what I'm hearing, maybe not too long. How long did that take that process to really like start to breed fruits?

SPEAKER_00 6:57

Um, I don't know if I can quantify that for you. Um, I'm gonna say almost immediately, uh, people started, and again, if you if you're if we go back to my purpose, my purpose was credibility and exposure. And so I'm gonna say first couple of episodes, people are like, man, I saw that. That was pretty cool. And I didn't realize. And how did you? And so it it created credibility with the customer base that whether they needed my services right away or in the future have been have been coming to me as a result of that credibility and exposure.

SPEAKER_01 7:31

Quick one, and then back to the episode. If you're a founder with a show that's already handed off to a freelancer, an editor, a team, but you're still chasing down files, approving clips, and keeping things on schedule, stop that now. That's not your job. You're supposed to be working on the business. The podcast is supposed to help feed the business. ProPod Concierge, you record, we handle the rest. Right now, we're taking on a handful of founders for a full free month. In exchange, all we ask honest feedback or testimonial if we knock it out of the park. If that's too much of a commitment for you, we can start with one episode. And if you like that, we can move to a full free month. After that month, if you want to continue with paid, that's up to you. It's not required. Now, this isn't for everyone. If you are editing yourself still and you just want to delegate this out to a cheap editor, skip this. Only a handful of seats are available. Once we run out of seats, you would be put on a wait list. If you're interested, go to propodconcierge.com and apply or hit the link in the show notes. Now back to the episode. That's okay. This was a question later, but I'm I'm curious about how did you get Robert Kiyazaki so early on that one?

SPEAKER_00 8:48

That's interesting. Well, I was gonna make a joke about it, but I won't bother doing that. Saying, you know, I I charged him less than I might charge some of my other guests, but that would be may not be funny to some. Uh so anyway, I was on, I was doing a speaking engagement, which was a large engagement for a business uh tour company. And Robert Kiyosaki had spoken before I did, and there was a couple thousand people in the audience. So, of course, I got introduced to him and and got to connect with him and invited him to be on my podcast. And sure enough, um I went through a little bit of a of a qualification process, but then they agreed. And so um it was extraordinary. And he's, you know, I I've had I've touted his book as one of my favorite books, the ones that have changed my my life in so many ways. And so it was an enormous honor to have him on as a guest.

SPEAKER_01 9:40

I can imagine. So you were right place, right time, got through the qualifications and is like, hey, I got Robert Kiyazaki.

SPEAKER_00 9:50

All right, all right. And I just because you're asking that, let me share a tidbit on that.

SPEAKER_01 9:56

Sure.

SPEAKER_00 9:56

If it was my first or second or fourth episode, I don't I don't believe he would have done it. If I would, if I hadn't brought the quality forward that in my other episodes, I don't think they would have they would have accepted the invitation. And and so for us, and I'm gonna put my in the same group, and I'm not sure where you are in your career in this area, but I consider myself a fairly new podcaster. Because I went with quality and and I spend an enormous amount of time preparing for my podcast episodes, that led to the credibility of somebody like him being willing to say, I'll, I'll, I'll, and then I'll just call I'm doing a favor and I'll show up on his podcast, and and I really appreciate that.

SPEAKER_01 10:38

So the emphasis on the quality early on in a decent amount of episodes, I guess, was a big reason you believe that Robert said yes.

SPEAKER_00 10:48

I do. Yep. If I had if I had a shoddy uh or or less professional image, I don't think he would have wanted to put his name on it.

SPEAKER_01 10:57

Understood. Can you give me an example of how the podcast has generated a client? You got credibility, someone listened, and then they was like, Yes, I want to work with you.

SPEAKER_00 11:09

Uh, there's been lots of them. Um, and so because I'm not specifically offering something on my podcast as a service, uh, those the the I can't I can't give you one client that came to me that way, but what I can tell you is that I've received very large listing inquiries in large part because of the credibility and the knowledge I convey through my podcast. And so I've had lots of coaching clients and and listing opportunities to work with people to provide the service that we provide in my office because of the podcast.

SPEAKER_01 11:44

Okay. Can you give me one example, like one that stands out, or you know, because of the podcast, this happened?

SPEAKER_00 11:51

Well, I guess I'll I'll just share one, but it would be uh it's a multimillion dollar uh business, and that multimillion dollar business had access to other brokers. And um, I'm not aware of any broker, I'm sure there's somebody out there, but I'm not aware of any other business broker that is saying, listen, here's what I know, here's what I've done in this forum. And so when they interviewed other brokers, uh, they chose me and my firm, um, I believe in large part because I demonstrated I was doing it on a level that nobody else is that I'm aware of, or or that they were aware of, let's just put it that way. And so that became a listing that when we when it gets to the finish line means a very, very significant amount of money for my firm.

SPEAKER_01 12:39

It gave you that edge in competitor in in comparison to other brokers because they had more transparency seeing you on the podcast, seeing how you talk, seeing what your knowledge is. Absolutely. Okay. How many episodes are you at at this point again? I believe it's 60. Oh. So, like a little over a year, it seems. Well, you do it weekly, right? That's correct. But you post you record seven at a time. That is I must take a that must take some like seven, eight hours, something like that.

SPEAKER_00 13:11

It's a day, yeah. Yeah, and and I it's one of my favorite days, uh, because I'm talking with great people. I'm locked in a studio, which I love. My phone doesn't ring in there, you know. It's so for all of those reasons, it's I I would matter of fact, I wouldn't want to do it any other way. For me, it's much better to block off a day, be focused, and and just do what I'm doing. But it also makes uh financial sense for us because we've got a film crew. And so if we were trying to get a film crew in and out all the time and manage that logistics, it's it's hard. I mean, we've already got our our days lined up for August and September, where we know who's coming and and we're we've got outlines in place. That works way better for my schedule and in the business uh environment that I'm in.

SPEAKER_01 13:58

Understood. What how much are you investing every month in time and money? Well, we got the time on that, on and money into the podcast itself. And what is General Paul Park on like the return and what's it look like?

SPEAKER_00 14:14

Yeah, the return would be hard to quantify again because I of the nature of what we offer and the services we provide. But I'm gonna say just from a recording standpoint, the crew that comes in uh that costs us, call it $250 per per day. Um, but on top of that, I do have uh, you know, full-time staff that that are helping me get these all lined up and and um outlines and documents submitted to our guests. I've got the studio, which I pay, you know, it's a building I own, but I I do there is a occupancy expense associated with that. So I don't know the hard number for you, um, but if I had to guess, I would say it's in the vicinity of 1500 to 1700 um a day. And so if you divide that by the number of podcasts, you know, that a day can produce, that would give you a rough idea of what each one costs.

SPEAKER_01 15:12

Yeah, that gives a rough idea. And I imagine that even though it's harder to quantify, like it's when you have someone who vets you and you have that edge over like the example before, and they come through and you have this whole deal, like that's a big return because of the podcast. Oh, especially. Yeah, yeah.

SPEAKER_00 15:33

And for any, you know, for anybody who's interested in a similar dynamic to what I've done, um, we as business people spend money on advertising. And the question is, what's going to bring us the greatest reward? Now, I could be evaluating from for my business, I could be avert evaluating print or radio or some other form of advertising. And this is a budget for promoting the services that I provide. So when you look at it like that, the return is very significant, and it's just the cost of doing business, like every business has.

SPEAKER_01 16:09

So it's seen as kind of a parallel to just advertising in general, and so it's putting your mental as that type of bucket, and then the is that right?

SPEAKER_00 16:20

That's right. Yeah. And so for me as a business guy, that's that's very easy to justify, and it it lasts forever. You know, one print ad made not that I would advertise with print because that wouldn't fit for my business, but just as an example, people are familiar with that. The lifespan for that one uh promotion and the cost is significant and it goes away very quickly. Well, with podcasting, again, I'm conveying, you know, I've got 60 of those out there right now. And, you know, in a couple days I'll have 61 and 62, and you know, that's that has a a compounding impact from a from a business promotion perspective.

SPEAKER_01 16:59

Okay. I see it. I see it clearly. What's one mistake that you've made in your podcasting journey that you wish you didn't? Can you give me like a and story or something from that?

SPEAKER_00 17:11

Yeah, that's a good question. So one thing that I had have done, and now I'm in the process of shifting right now, is I've been reading introductions about people, and I my team and and myself really scrutinize, like we want them concise and clear, and but I don't love it. And the reason I did that when I get into podcasting is because I've listened to podcasts where somebody starts introducing themselves and 27 minutes later they're done, and you don't get to the content. So I wanted to have more control over that and deliver it, but it's too dry. And so now, um, and literally like next week when we do our batch, um, all of the people that are guests on my show at that point, I am providing them with bullet points of the introduction that I want them to convey. And we're also, and I'm sure you I'm sure you've seen this, Kenneth, where we'll have clips at the beginning of our podcast from the best part of our podcast as kind of an introduction and a hook. So we're gonna reconfigure our format where the very first thing people hear will be the strongest clip we have. Then it'll be the guest introducing themselves for a minute, minute and a half, and then we're diving right into content. That's the new format that I expect. So I would say that's the biggest mistake so far that I wished I would have modified sooner than 60 episodes.

SPEAKER_01 18:35

Sure. And so it was you were doing the intro yourself, it was a kind of dry, you realize uh actually, no, let's have it done a different way. You thought let's do kind of a hook intro with like a strongest clip, and then go into having the guests actually give bullet points to introduce themselves and then go right into the content.

SPEAKER_00 18:59

Yes. And they won't read bullet points, but it'll just be, you know, I've I mean, for me, I've worked as a business broker for 28 years and I formed an education company a couple of years ago on this, and and yeah, I'm happy to be here, you know, something like that. That's our new approach.

SPEAKER_01 19:14

At what point did you realize that you needed to make that change exactly? What stood out to you? Like, what was that moment that made you say, okay, no, let me change this?

SPEAKER_00 19:25

Yeah. Well, I don't know how you feel about listening to your own podcasts, but when I listen to mine, some of them, I'm going, oh, I just it's if I know the person really well, it can come, it can be conveyed in a way that's entertaining and dynamic. If I don't, it sounds like I'm reading it and I just cringe. And that's when I decided I needed to come up with something that I wouldn't cringe as much when I listened to myself.

SPEAKER_01 19:50

And then when you did that, how long did it take to make that change? You said you're spot to go into it into the next recording. Was it like right away once you decided it?

SPEAKER_00 20:00

Yeah. Yeah. So I mean, literally the last round of recordings we did was, you know, five weeks ago, our last batch. And so I just decided after that last one and and asked my team to help me get around. Like, I don't love that. I want to do this. Can you help? And that's what they've done. So, so they prepare an outline for me and the bullet points, and then I'll edit it based on my style and what I want to convey. And that's and then we send them, uh, we send them to the guest. So a lot of people just wing it. I know you sent me some questions, which is very helpful. A lot of people just start talking. I like to have more of a direction and a clear story arc and plan than just winging it. And maybe that's my personality. No criticism to people who can do it otherwise, but I want to make sure I'm delivering as much value as I can with every single episode because I might not get somebody to listen again if it's not the best I can put out.

SPEAKER_01 20:56

I definitely understand that sentiment. And yeah, listening back to my own episodes can create a similar reaction that I think we all kind of get that at some point sooner rather than later. When these clips are in content is being made, what is the focus around choosing them? Is it a useful, helpful, practical tip or something that's like controversial? What like it's a credibility engine, your podcast, but like how are you going about this clip needs to go out to help the podcast? How are you choosing?

SPEAKER_00 21:41

Yeah, and that's not something I'm involved with. I'm I'm fortunate to have a team that helps with that, but I believe there's software that they use that will take the whole episode and it'll I think it's called munch, right? It'll it'll munch the the episode into segments and it it will decide what. Are the most powerful clips? And if as you've seen, and I'm sure you know, you know, the most powerful clips are just strong uh sound bites that go white like wow, I want to know more about that. And and that's really what we're after is trying to capture attention with phenomenal content so people will listen.

SPEAKER_01 22:20

I have to look that one up. Okay. If a founder, podcaster were trying to mimic some of your success, they already have a podcast, but it's not really generating enough credibility. What would you recommend they start to do first to help that move along?

SPEAKER_00 22:39

So let me quantify your question. When you say it's not generating enough credibility, um so so that might an example of that might be somebody who's who's sharing their art, right? Whatever their grade art at, but it's not capturing the attention that they want. Is that the question?

SPEAKER_01 22:58

That's a good way to put it, yes.

SPEAKER_00 23:00

Okay. Um I I just give you my opinion. I I've listened to a lot of podcasts as part of my training to have my own, because I wanted to get a feel for what it was like to be in the audience, so to speak. And um, one of the things that I've learned is that there are people out there that are absolutely at the top of their, you know, industry as far as knowledge, but the way they convey it is either so dry or whatever that it just doesn't capture people. And I think that's I think that's an aspect of no matter how you communicate with people, even if you're in front of one-on-one, credentials will get you there sometimes. But getting people to follow through, I think requires a communication style and some enthusiasm that's that's captivating. And I I learned when I got into this that even though I thought, I mean, I've been in, you know, I'm I'm pretty old, Kenneth. So even though I thought I'd had a whole lot of reps around communicating, what I was coached was that I need to raise the bar even more when it comes to video. And so if I'm gonna captivate people and attract attention and retain their interest, I need to turn up the volume even more than I'm accustomed to in a one-on-one dialogue. So that would be the recommendation I have based on your question, that more enthusiasm might get more interest and retain people to add to the credibility that they're looking for.

SPEAKER_01 24:28

More enthusiasm. You turned it up even higher. That was the recommendation given to you. How how did you go about doing that? What's like a practical thing? Someone could take that lesson and like, okay, this is how I bring it up a notch.

SPEAKER_00 24:43

Yeah. Well, one is to listen to themselves, right? To listen to the recordings back and and ask somebody who's willing to give honest feedback. I mean, what do you think as you're listening to me? I know you love me and you care about me, but like really be critical here because I want to know. And um, so that's something that I've done, but I I definitely have a critical ear for myself, and I've been fortunate enough to spend time around people like Tony Robbins and some of the you know greatest communicators in the world. And if if you've ever seen Tony Robbins, uh, he does not walk on stage with, hey, you know, how's it going? Hope you're having a good day, right? I mean, he is just slamming it, and he's slamming it to get the attention and to convey that to thousands of people in the audience. And I know there are other people that that have a different style and they're able to do the same thing in a different way, but that's the the way I chose to pursue it, which is to use my natural enthusiasm and just turn up the dial a little bit more than I would if I were one-on-one. It would be awkward if you and I were in the same room right now and I were talking like this. But ideally, because we're on video and we're not in the same room, it's effective. That's the hope.

SPEAKER_01 25:57

I don't think it would be awkward. I feel like it would just be like I I feel like we're on the podcast, it still makes sense. Yeah. Yeah. Like if it wasn't a podcast, maybe it's a bit much. But like, because it's a podcast, it's I don't think it's too much.

SPEAKER_00 26:12

Yeah. Well, I guess to give the contrasting example, you know, you get two people in the same room, and I've certainly felt it where it's like, you're kind of in my face, right? Like somebody's just too much. That's what I'm trying to convey. And so, but when it becomes video, what I was coached is that you want it more than you think is appropriate for a one-on-one conversation to captivate people because you don't have all of the other, you don't have the physical presence, you don't have some of the dynamics that you would one-on-one. So you have to over-amplify the others. So that's what I was told, and that's what, right or wrong, that's what I've been doing and focusing on more and more it with every episode.

SPEAKER_01 26:53

Gotcha. Conveying more enthusiasm, turning it up, and getting feedback from people who are able to see the video, see the podcast episodes, so that you can actually make those improvements episode to episode. What would be the most surprising outcome that has come from the podcast from you so far? For you so far?

SPEAKER_00 27:16

Uh, that's a great question. Um, so surprising or rewarding uh for me might fall into the same category, but I I've got people that I've never met who seek me out and say, listen, I what you shared like literally saved me from making a horrible financial decision, or it inspired me to do something I never thought I could do, or it moved me in a way that I just was really powerful. Thank you. And that's A, such an honor, but B, you know, surprising and rewarding that we as people who are putting it out to the world through this medium have the ability to influence people in a way that we might not otherwise, people we'd never meet.

SPEAKER_01 27:59

When did that start did that start to happen really early on? It it did. Yeah, it did. That would be surprising and rewarding. Why you have your podcast, it's been going on years and change, you're batching the episodes, the credibility engine. It's working, profitable, as you have been able to get people to see you as the edge. You're also doing some guesting. What's the purpose behind guesting on podcasts?

SPEAKER_00 28:29

Yeah, so the guests that that I invite um or that seek me out and I accept are people that have the the name of my podcast is called What's Your Deal, right? And so you could relate that to business, but it's also just, you know, what's your deal? Like, what are you doing and why? And that really intrigues me because some of the people that come onto my podcast are not business people, they're not talking about business topics, but it is still fascinating to understand what they do and why and how it can impact people. And and so um, guests that approach me or that I approach, they've got a story that I think is intriguing to the people that listen to my podcast, and I want to share it. And then my job as the host, as I see it, again, I'm fairly new at this in you know, 18 months or so, but my job is to extract from that guest what would be beneficial to the listener and entertaining. But I'm I tend to focus on I want both. So, so those are the people that I invite to the show. And if they can, if they are able to provide those two things in a way that's um that serves people, um I'm interested in having them on the show.

SPEAKER_01 29:37

That is an interesting approach. Now ever not everybody isn't quite the exact avatar, but you they interest you and you want to know what their deal is.

SPEAKER_00 29:48

Yeah, I can give you an example if you'd like of somebody who is on my podcast that that's a that would fit. Um Go ahead. Yeah. So I have a gentleman who's become a friend, but he's also somebody that I worked with, and he's a former Navy SEAL. And because he's a former Navy SEAL, he had significant PTSD and and became an expert in the conscious and subconscious mind and how that affects our our lives. And so, you know, people that are looking at buying a business are they they've got their conscious and they've got their subconscious, tug at, you know, tug of war. People that are trying to sell a business, same thing. And so again, it it is complementary to buying, selling, financing businesses, but it's really a human dynamic that would really serve anybody. And so that's an example. It's it's not just an accountant or an attorney or another business broker. This is a gentleman who's figured out how to find more peace and joy in his life and not tug a war with himself for what he's trying to achieve. And that's why I was thrilled to have him on the show. And it was, I think it was an amazing podcast episode.

SPEAKER_01 30:52

Yeah, that episode specifically interests me. Is that episode out?

SPEAKER_00 30:56

It is out. It is, yeah, it is uh, I don't know which number it is, but that was probably six, eight months ago.

SPEAKER_01 31:02

All right, I'm gonna look it up.

SPEAKER_00 31:04

Yeah, and during that episode, again, he starts coaching me again. I mean, talking about how he knows my subconscious subconscious is fighting my conscious intent. It's really those are the things that why I say I'm I love being in that room and I'm happy, you know, I'm happy to be there for eight hours because those those conversations are amazing.

SPEAKER_01 31:23

Yeah, that does sound intriguing. I'll put it on my list later. What what is the mission and purpose behind guesting yourself on other podcasts, like coming onto this podcast for you?

SPEAKER_00 31:38

Yeah, so there's really I would say two, but one is reps. I mean, I think the the more I present who I am and what I do, the the better I get at it, just like anybody would with anything, typically. Um, and also because it it helps all of our network, right? So so you might have listeners that had never thought about something that I shared, and they might become listeners of mine, and maybe there's a client tugged in there someplace. And and so it just becomes a an overall spreading of the word by being a guest on other people's podcasts. And then I also quite frankly see it as a way um of giving back. If if I can help somebody else develop their podcast, just like Robert Kiyosaki helped me develop mine, then I I want to pay it forward.

SPEAKER_01 32:22

Reps as well as networking and potentially paying it forward. Yeah, that that makes sense. I'm following. All right, Matt, final question. Uh-oh. I feel nervous. Should I be nervous? Nah, I don't think you should.

SPEAKER_00 32:42

Okay.

SPEAKER_01 32:43

60 seconds. If a founder podcaster listening has a podcast, but it's not producing any outcomes or business that they desire. What's the one thing they need to change going into the next episode to help that?

SPEAKER_00 32:58

Uh clarity of purpose. And so uh to me, that means speaking to the audience that you're wanting to um work with further. And so getting real clear on, yeah, this is the conversation that my avatar wants to have, and I'm gonna have it right here in front of them so that they so that they see that I'm somebody who might be able to benefit them. That that would be my answer to that question.

SPEAKER_01 33:23

Clarity of purpose.

SPEAKER_00 33:24

Okay.

SPEAKER_01 33:26

All right. Thank you, Matt, for being on the show today. Highly appreciate it. This has been the Founder Podcast Lab. See you in the next episode.

SPEAKER_00 33:36

Thank you, Kenneth. I appreciate being here.