Digital Shelf Episodes

PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference. Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://Nex...

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions: 1) Walid, your career journeys crosses countries and has both brand management and insights. Take us th...

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/ Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/ Follow WARC online at: http://warc.com Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ ...

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/ Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons online at: https://www.albertsonscompanies.com/ Lisa answers these questions: 1) Customer-centric insights & analytics are at th...

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: 1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.”...

The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/ Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/ Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/ Melanie answers these questions: 1) What was your vision for Macy’s Media Network to...

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/ Follow Home Depot on LinkedIn at: https://www.linkedin.com/company/the-home-depot/ Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_Solutions Melanie answers these questio...

EPISODE 300 The CPG Guys are joined in this episode by Cara Pratt, SVP of Kroger Precision Marketing at 84.51, the retail data science division of Kroger. Follow Cara Pratt on LinkedIn at: https://www.linkedin.com/in/cara-pratt-2429614/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/ Follow Kroger Precision Marketing online at: https://www.krogerprecisionmarketing.com/ Follow 84.51 online at: https://www.8451.com/ Cara answers these questions: 1) Most people think of ret...

The CPG GUYS are joined in this episode by head of North American retail at Nielsen IQ, the world’s leading consumer intelligence company. This episode is sponsored by NielsenIQ. Follow Jamie Clarke on LinkedIn at https://www.linkedin.com/in/jamie-clarke-20943125/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NielsenIQ at : https://nielseniq.com/global/en/ Jamie answers the following questions : Let's hit the hottest topic in CPG and retail land - our...

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua. Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/ Follow Ascential DIgital Commerce on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Ascential DIgital Commerce online at: https://www.flywheeldigital.com/ Keerat answers these questions: 1) What is a ...

The CPG Guys co-hosts PVSB and Bryan Gildenberg are joined by Allume Group CEO and #Fresh4 co-host Andrea Leigh recording in Chicago at the Path to Purchase Institute Retail Media Summit 2023. Follow Andrea Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: https://allumegroup.com/ Follow the Path to Purchase Institute online at: http://p2pi.org Andrea, Bryan & PVSB rec...

The CPG Guys are joined in this episode by Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective, the retail media division of Albertsons Companies. Follow Sravanthi Muppidi on LinkedIn at: https://www.linkedin.com/in/sravanthi-muppidi/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Sravanthi answers these questions: 1) The last 14 ...

The CPG Guys are joined in this episode by Parbinder Dhariwal, VP & GM of CVS Media Exchange, the Retail Media arm of CVS Health which helps brands harness The power of the everyday purchase. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/ Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/ Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ Parbinder answers these questions: 1) Would you walk...

The CPG Guys are joined in this episode by Aaron Dunford, Senior Director of the Nordstrom Media Network, an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Follow Aaron Dunford on LinkedIn at: https://www.linkedin.com/in/aarondunford/ Follow Nordstrom on LinkedIn at: https://www.linkedin.com/company/nordstrom/ Follow Nordstrom Media Network online at: https://www.nordstrom.com/browse/about/nordstrom-me...

The CPG Guys are joined in this episode by Greer Tessler & Luke Goldstein, co-founders of Simple Food Ventures, an early-stage venture capital firm that invests in the future of healthy foods and products. SFV’s partnership with the Albertsons Companies helps their protfolio brands with omnichannel distribution. Follow Greer Tessler on LinkedIn at: https://www.linkedin.com/in/greer-tessler-50256640/ Follow Luke Goldstein on LinkedIn at: https://www.linkedin.com/in/luke-goldstein-a90093159/ Foll...

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in Barcelona Spain at the 2023 Shoptalk Europe Conference. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825 CPG Guys Web...

The CPG Guys are joined in this episdoe by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP. This episode is sponsored by Gain Theory. Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/ Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/ Follow Gain Theory online at: https://www.gai...

The CPG Guys are joined by Bob Arnold, CEO of Q Mixers, which makes the world’s best carbonated mixers that are proudly served by discerning bars and restaurants across America, as well as sold in grocery and liquor stores nationwide. Follow Bob Arnold on LinkedIn at: https://www.linkedin.com/in/bob-arnold-972a253/ Follow Q Mixers on LinkedIn at: https://www.linkedin.com/company/q-mixers/ Follow Q Mixers online at: https://qmixers.com/ Bob answers the following questions: 1) Bob, your career ...

The CPG Guys are joined in this episode by Jaré Buckley-Cox, Vice President of Fulfillment Services at Walmart Marketplace, a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Sellers have control over their business, including inventory, retail pricing, fulfillment, and customer care. Follow Jaré on LinkedIn at: https://www.linkedin.com/in/jare-buckley-cox-bb30657/ Follow Walmart Marketplace on LinkedIn at: h...

The CPG Guys, PVSB and Sri are joined in this episode by Harvey Ma. Vice President at Albertsons Media Collective, the retail media arm for Albertsons Companies. Follow Harvey Ma on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Albertsons Media Collective on LinkedIn at: https://www.linkedin.com/company/albertsons-media-collective/ Follow Albertsons Media Collective online at: http://albertsonsmediacollective.com Part I with Evan Hovorka - http://cpgguys.com/amc-pacvue/ Part II wi...

The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. This episode is sponsored by Vestcom. Follow Shock Torem on LinkedIn at: https://www.linkedin.com/in/shocktorem/ Follow Vestcom on LinkedIn at: https://www.linke...

The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics. Follow Eric Martell on LinkedIn at: https://www.linkedin.com/in/eric-martell/ Follow Pear Commerce on LinkedIn at: https://www.linkedin.com/...

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/ Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/ Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: 1) Andrea, what dr...

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers. Follow Bobby Watts on LinkedIn at: https://www.linkedin.com/in/bobby-watts-48571b74 Contact Bobb Watts at: bobby.watts@peapoddigitallabs.com Follow Peapod Digital Labs on LinkedIn at: https://www.linkedin.com/company/peapoddigitallabs/ Follow Peapod Digital Labs online at: http://peapoddigitallabs.com Bobby answers these ques...