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Jan. 25, 2023

AD Retail Media with Peapod Digital Labs’ Bobby Watts

AD Retail Media with Peapod Digital Labs’ Bobby Watts

The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers.

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Bobby answers these questions:

1) Bobby, you have a great career in retail which spans both brick & mortar and the digital world from category management and merchandising to ecommerce and digital leadership at Peapod Digital Labs. Take us through you career journey of transition?
2) Today's shopper world is truly omnichannel. What does that world mean to you and how do you connect the dots for retail from the physical shelf to the digital shelf?
3) What are the most important capabilities to develop in this space and what you are therefore focused on at Peapod Digital Labs/AD Retail Media & ecommerce merchandising?
4) Home delivery or click & collect - which one continues its streak over the pandemic and what makes sense for retail and your customer?
5) What is the role of technology such as AI, ML or automation in this digital/ecommerce evolution?
6) What constitutes a best in class partner for you at Peapod Digital Labs or AD Retail Media? What do they need to demonstrate?
7) What is the connection of your role and leadership in this space to retail media? How do you work that with merchandisers for the store?
8) We always ask a question future forward, and the one for you is to tell us what you think is the one area you would like vendors to see muscle up in the next 2 years?

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