Director - Commerce Marketing at Tyson Foods
During her time at Unilever she worked in brand, shopper and category functions to craft retail solutions both in the US and in Europe.
Later at a WPP agency, she built the strategy function to enable social commerce solutions for shopper marketing clients.
And now at Tyson, she leads the Commerce Marketing team, working collaboratively with brand and sales teams navigating the emerging world of retail media.
She is a marketing strategist who is passionate about uncovering commerce opportunities for brands at retail and then building relevant customer experience solutions that deliver growth for both brands and retail partners.
The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGo...