Arnold Beekes

Explorer, Generalist, Innovator, and Trainer/Coach

Arnold Beekes is an explorer, generalist, innovator, and trainer/coach, and the founder of Arnold Beekes Creations and the Brain Athletes community. He spent his first 20 years working in technology and organisational leadership, managing teams ranging from 10 people up to 6,000 on a global scale, before dedicating the next 20 years to studying psychology, personal leadership, brain health, sports, and spirituality.

Arnold has been coaching in some form for over 50 years, starting as the youngest certified field hockey coach in the Netherlands at just 17. Having lived in five different countries, he draws on his own wide-ranging experience to help people build a better life "between the ears," one insight at a time.

Today, through Brain Athletes and his podcast, Between The Ears, Arnold helps mid-life professionals and young leaders break free from the invisible straitjackets holding them back, so they can reach their full potential and contribute to what he calls a Better World for All.

Aug. 1, 2026

#4 Uniqueness

Welcome to Episode 4 of Between The Ears. Host Arnold Beekes explores why uniqueness matters and why our systems, from education to capitalism, work to suppress it in favor of predictable sameness. Arnold breaks down why copying someone else's "successful" method rarely works, walking through why trying to replicate someone else's results can leave you capped at a fraction of their success, and shares Scott Adams' alternative: rather than chasing being the best at one thing, become very good at ...

Guest: Arnold Beekes

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Aug. 1, 2026

#3 Identity

Welcome to Episode 3 of Between The Ears. Host Arnold Beekes tackles the topic of identity, exploring why so many of us mistake our roles, labels, and job titles for who we actually are, and how that mistaken identity quietly limits us. Arnold draws on real examples, from people who lose their sense of self after being laid off, to a group of refugees in Uganda who introduced themselves by that label alone, to show how easily we box ourselves in with words like "I'm a nurse," "I'm a Christian," ...

Guest: Arnold Beekes

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Aug. 1, 2026

#2 Good Enough

Welcome to Episode 2 of Between The Ears. Host Arnold Beekes explores why so many of us carry the persistent feeling of not being good enough, tracing it back to how conformity gets enforced through conditional love and approval, from parents and teachers to bosses and friends. Arnold breaks down why this feeling is a tool, not a truth, and makes the case for recognizing it, rejecting it, and finally accepting that you are already good enough exactly as you are. The episode closes with the show'...

Guest: Arnold Beekes

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Aug. 1, 2026

#1 Live Your Own Life

Are you living your own life, or someone else's? In this debut episode of Between The Ears, host Arnold Beekes explores how from childhood onward, we're trained to meet the expectations of parents, teachers, and eventually bosses, until "being good" simply means doing what someone else wants. Arnold explains why living two lives at once, someone else's during work hours and your own in the evenings and weekends, is a major source of chronic stress, and why that stress can eventually show up as b...

Guest: Arnold Beekes

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