Videos

EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/fix-your-messaging-strategy-fast--storybrand-workshop-options-episode-153/ LEARN MORE ABOUT SARAH’S STORYBRAND…

EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms…

EP 156. What do moms really need from brands? Spoiler: it's not just more inspiration—it's easier execution! In this episode, host Sarah Panus chats with Virginia Frischkorn, award-winning event planner and founder of Partytrick.com, about the changing needs of moms and how brands can actually help. Dive into real talk…

EP 155. In today’s increasingly polarized market, understanding your customer base can feel like navigating a minefield. Should brands pick a side, stay neutral, or simply avoid “controversial” topics altogether? On the latest episode of Marketing With Empathy®, I sat down with Chris Peterson—co-founder of LifeMind AI and author of…

EP 06: Why do kids shut down—and how can we get them to open up to us more? Middle school educator, life coach and family consultant, Kelley Bell shares why meaningful conversations matter, what kids wish parents knew, and simple ways to build emotional trust at any age. It's not…

EP 05. What does an anti-exploitation expert teach her own kids about online safety? In this episode, IJM’s Amanda Vohs shares the real conversations, boundaries, and faith-filled practices she uses at home to help her four kids navigate a digital world with courage and wisdom. Practical tips you can start…

EP 05. What does an anti-exploitation expert teach her own kids about online safety? In this episode, IJM’s Amanda Vohs shares the real conversations, boundaries, and faith-filled practices she uses at home to help her four kids navigate a digital world with courage and wisdom. Practical tips you can start…

EP 04. Apple AirTags were created to help people find lost keys or bags—but predators have found ways to misuse them for stalking kids and adults. Host, Sarah Panus breaks down how AirTags can be used for good and for evil, real examples of stalking cases, and practical action steps…

EP 53. Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/humanize-your-brand-through-storytelling-susan-frech-episode-53/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE…

EP 55. How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influence-marketing-how-to-leverage-csr-and-pr-episode-55/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS…

EP 58. What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/5-steps-to-empathy-with-rob-volpe-episode-58/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN…

EP 64. Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/benefits-of-having-a-brand-podcast-episode-64/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR:…

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/ (free) JOIN Marketing With Empathy's Slack community to…

Ep 75. Collin Hummel, 3M’s Senior Manager, Global Strategy Group unpacks 3 recent clever experiential brand storytelling examples. Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3m-experiential-storytelling-at-events-and-sponsorships-collin-hummel-episode-75/ (free) 3 WAYS TO IMPROVE YOUR…

EP 73. What makes Sleep Number’s customer loyalty and engagement community award-winning? How this billion-dollar U.S. retailer uses storytelling to engage and activate their current customers to drive repeat and referral business. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sleep-numbers-award-winning-customer-loyalty-community-lisa-erickson-episode-73/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e JOIN PRIVATE SLACK…

EP 70. Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog. VIEW SHOW NOTES:…

EP 79. Types of content insights to ask your SEO Agency for. Timing recommendations about how frequently to meet and discuss. Measurement questions to ask for. Quick advice to improve your brand storytelling content plans and strategy with your SEO Agency. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ask-your-seo-agency-these-content-questions-episode-79/ JOIN PRIVATE SLACK COMMUNITY for…

EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural-tension-moments-aaron-seymour-anderson-episode-77/ (free) 3…

EP 83. Revised Rerun- Sleep Number didn’t always have the support it does today to do brand storytelling. And, they didn’t know it would drive top ROI results either. Sarah and Lisa Bailey reflect on how you can track the results of your own brand storytelling; how quickly or slowly…

EP 85. We reverse engineer the nine steps it takes to help get your blog to rank on Google, and discuss if you should be worried about Google's newest “quality content” algorithm change. Get your pen and paper ready to take notes as SEO expert, Antonie Meeker joins Sarah to…

EP 84. Podcasting guru and CEO, Erik Jacobson, shares a smart upper, mid, and low funnel tactical approach to podcasting to help you plan how your brand podcast best supports your content marketing funnel, and drives the best ROI. PLUS, three tested & proven techniques to attract more people to…

EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free! SLACK:…

EP 93. Behind-the-scenes of how two companies connect with their audiences. Harry’s men’s razor and body care products are tackling men’s mental health. And, Lume, an all-over body deodorant, is successfully talking about a sensitive topic with women via iPhone content from its doctor founder. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/mental-health-body-odor-harrys-and-lume-storytelling-examples/ (free)…

TRAILER - In a world fraught with dangers, parents often feel helpless, overwhelmed and even clueless when it comes to protecting children from threats like child trafficking and online exploitation. Host, Sarah Panus, is on a mission to explore what Christian parents can do to safeguard children. Join Sarah on…