EP 163. What if the most overlooked opportunity in family marketing is sitting at the dinner table? In this episode, I talk with Shannon Amspacher, founder of startup Potluck, a new community-based meal swap app that helps families batch cook …
EP 162. Sarah Panus sits down with Liz Hernandez, Head of Marketing at Faye, to unpack how the brand is helping moms ask for help without guilt. Liz shares how Faye is reimagining personal assistance for families, what tasks busy moms are most…
EP 161. What’s really weighing on moms today, and how can brands meaningfully support them instead of adding to the noise? In this episode, Sarah talks with Alyssa Wolff, founder of Unbusy and mom of five, about the invisible mental load moms …
If your content team is constantly reinventing the wheel, you're not alone. Despite having countless powerful stories, most brands struggle to harness them simply because those stories are scattered—hidden away in random notes, unfinished draf…
EP 160. PR is more than press—it’s the visibility that builds credibility and drives sales. In this episode, Sarah Panus talks with Amy Bartko, founder of Chatterbox PR & Marketing, about her PR formula: gain visibility t…
EP 159. Women 45+ aren’t aging out—they’re powering up, and they move markets. In this episode, Sharon Macey (Mom to MORE®) shows how ditching clichés, using real representation, and messaging function, energ…
EP 158. Ever feel like life is just too noisy to connect—at home or in your marketing? In this episode, host Sarah Panus shares a personal story that started with a hearing test and sparked powerful insights about distraction, pare…
EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid pos…
Discover key insights from Virginia Frischkorn, founder of Partytrick.com, on creating authentic, effortless experiences for moms—and how brands can better connect with this influential audience. EP 156. What do moms really need from …
Move beyond politics—understand your customers’ values to build lasting connections and grow your brand.WHY VALUES TRUMP POLITICS IN MARKETINGEP 155. In today’s increasingly polarized market, understanding your customer base ca…
Working moms are overwhelmed in summer and fall. Learn how your wellness brand can build trust, relevance, and connection through content that actually helps. Five storytelling shifts health & wellness brands can make to build genuine trust…
EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to twe…
EP 153. Messaging fuzzy? Sales slow? Host, Sarah Panus walks through the mistake brands make when trying to fix their message, and how StoryBrand workshops may be just what you need to help you go from foggy to focused in about a week. WA…
EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spo…
EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and Marketing Lead, Brooke Matthews of ByWinona.com share what women really experience…
EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales.&n…
EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsibl…
EP 147. What's the psychology behind marketing, and what questions should we ask ourselves when we're trying to reach more moms & women, vs. men? Rob Garay, author of the book Marketing Minds: A Look at Psychology and Marketing, joins Host…
EP 146. Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google…
EP 145. Moms are on the move all the time, so mobile marketing is important for your brand. Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask f…
EP 144. “What should we talk about this year?” To help answer this in your content marketing plans, Sarah Panus teaches you how to pick your brand’s 3 storytelling pillars – and shares her own new company pillars. LEARN: Why …
EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as influencers, the perfec…
EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage & has grown…
EP 141. Women make a majority of decisions in the home industry. There’s a lot of products and services sold in the home industry from interior designers to manufacturers and retailers. So what marketing and storytelling works best in th…
