Inside Nickelodeon's Approach to Engaging Moms and Kids - Rob Garay (part 2), episode 148

EP 148. Inside look at how Nickelodeon approached marketing to moms and kids; capturing hearts and minds. Moms drive purchases of family experiences. Rob Garay is back to share his experiences working with Nickelodeon Recreation, a sector responsible for overseeing Broadway shows, the Nickelodeon Cruise, Nickelodeon Hotel, and other initiatives beyond television production.

QUESTIONS ANSWERED DURING PODCAST EPISODE

1. How did Rob Garay's experiences at Nickelodeon influence his perspective on marketing to both kids and their parents?

2. What strategies did Rob discuss for effectively reaching moms as a target audience?

3. How does Nickelodeon's dual focus on engaging both children and their parents provide unique challenges and opportunities in marketing?

4. What are some of the specific information and emotional triggers to consider when marketing to moms?

5. How did Nickelodeon balance fun, engaging content for children with informative content for parents on their website?

6. What role does authenticity play in marketing to moms, and how does Rob suggest maintaining this?

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

• 00:00 Marketing to Moms Podcast
• 04:40 Dual Consumer Marketing Strategy to Reach Moms and Entertain Kids
• 06:29 Complex Website Navigation Issues
• 10:34 Building Brand Loyalty with Mothers
• 13:03 Inside Nickelodeon Marketing Strategy
  
  

CONNECT WITH GUEST, ROB GARAY 

• Explore more about Rob’s journey and connect with him on LinkedIn: linkedin.com/in/robertgaray

• Visit his personal website: www.robgaray.com

• Buy Rob's Marketing Minds Book: https://www.amazon.com/marketing-minds-a-look-at-psychology-in-marketing/dp/B096L3CZZX

   

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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. ​EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales.  Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.