The podcast for brands that want to target & engage more moms.
Jan. 21, 2025

Engage Moms With Enriching Video Content w/ Matt Cornelison, FUNGI Media, episode 143

Engage Moms With Enriching Video Content w/ Matt Cornelison, FUNGI Media, episode 143

EP 143. Award-winning visual storyteller and agency owner, Matt Cornelison of FUNGI Media, shares ways brands can engage moms with enriching video content marketing. Listen to hear about 3 brands doing this well, employees as influencers, the perfect recipe of convenience + enriching or entertaining content, humor moms appreciate, shared content libraries, and ways to repurpose content via videos.

 

QUESTIONS ANSWERED DURING PODCAST EPISODE

  1. Advantages of using employees as influencers in video marketing, and how this strategy differs from using external celebrities.

  2. Why does Matt Cornelison emphasize the importance of video content in conveying emotion and creating connections with audiences?

  3. In what scenarios should brands opt for highly polished video content versus iPhone-shot, more casual video styles?

  4. How can brands effectively balance high production quality with quicker relatable video content?

  5. Examples where brands successfully use humor in their video marketing to engage their target audience. How does this improve connection with moms?

  6. How can brands repurpose existing content, like white papers, into video formats?

  7. How can companies manage the potential issue of an employee leaving if they’ve been prominently featured as an influencer in video content?

  8. What role does a shared content calendar play in improving collaboration and efficiency within corporate marketing environments?

  9. With the rise of AI, how might it further assist companies by acting as a "librarian" in managing and repurposing content for marketing purposes?

 

 

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

  • 00:00 Video effectively scales emotion, shows humanity and connection globally.

  • 04:50 Tailor content for specific audiences and channels.

  • 10:10 Determine content type, permissions crucial for reuse.

  • 11:08 Video as conversation reduces corporate pressure to say everything in one big video.

  • 17:08 Brand example: Papaya's relatable social ad campaign.

  • 20:04 Create fun, humanizing content to engage audience.

  • 24:02 Podcasts can be effective as limited series.

  • 26:15 Repurpose approved content; easier to expand.

  • 30:40 Budgeting collaboration, internal resource, break communication silos.

  • 32:33 Repurpose extensive content for diverse audience engagement.

  • 35:19 Convenience isn't enough; focus on enriching lives.

  • 39:27 Brands use humor and video for appealing content.

 

CONNECT WITH FUNGI MEDIA and MATT CORNELISON 

 

QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.

TAKE THE QUIZ



ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

 

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. ​EVEN IF moms aren't your only audience -- they're a critical one to figure out.

 

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales.  Clients: Sleep Number, SHEFIT, LegalZoom, American Express, J.Hubler TurfPros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

 

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.

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