May 13, 2025

Stop Guessing. Start Benchmarking Your Marketing with Hawke AI, episode 152

EP 152. Erik Huberman, CEO of Hawke Media, shares how AI and smart benchmarking are transforming marketing—and what brands need to do to earn moms’ trust and get better results. Discover how Hawke AI uses real-time data to flag wins, spot gaps, and guide your next move.

WATCH ON YOUTUBE: https://youtu.be/jeer5-RmR-U

What if your marketing tool could instantly tell you what’s working, what’s not—and what to do next?

In this episode, Sarah Panus sits down with Erik Huberman, founder and CEO of Hawke Media and creator of Hawke AI, to explore how AI and smart benchmarking are transforming how brands make marketing decisions. Erik shares why most agencies fall short, how to truly earn moms’ trust as customers, and what every growth-stage brand needs to know about today’s data-driven landscape.

Whether you’re a brand marketer, entrepreneur, or agency leader, you’ll walk away with insights on how to cut through the noise, use AI to your advantage, and build trust that drives real results.

IN THIS EPISODE

Why most agencies fail and how Hawke Media does things differently
What Hawke AI can tell you about your marketing performance in seconds
How to reach and earn the trust of moms as buyers
Why benchmarks matter more than guesses—and how to get them

🎯 Learn more at hawke.ai

CONNECT WITH GUEST, ERIK HUBERMAN & HAWKE.AI

Personally: @ErikHuberman on every social including LinkedIn and Instagram
Work Email: e@hawkemedia.com
www.hawkemedia.com
www.hawke.ai

QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.

TAKE THE QUIZ

ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales. Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her workshops or courses. Visit www.kindredspeak.com to learn more.