Episodes

051 - 3rd Tier Healthcare – The Blue Ocean Strategy
June 30, 2020

051 - 3rd Tier Healthcare – The Blue Ocean Strategy

This is about the message not the method. This is not a new idea; this is the big idea! A new framing. And remember, “Whoever owns the frame wins the game!” – Roberto Monaco
050 - How to Optimize Webinars to Drive Better Engagement
June 23, 2020

050 - How to Optimize Webinars to Drive Better Engagement

Most DCs are already SUPER-COMFORTABLE speaking in front of a crowd…right? ;) But many docs are finding out the hard way that speaking in front of a camera is a different deal entirely. Join Dr. Stephen as he and influential speaking coach and digital delivery expert, Roberto Monaco from influenc…
049 - Our Most Successful Clients are Doing These Six Things Right Now!
June 16, 2020

049 - Our Most Successful Clients are Doing These Six Things Right Now!

As we are now moving into peacetime – it’s time to plan, prepare, execute, assess, and answer these two questions: where did we win and what did we learn? It is remarkable what our most successful clients are doing to grow since Covid hit. Learn the common traits and characteristics of practices th…
048 - Growing Your Practice by Leveraging Webinars with Dr. Chad Woolner
June 9, 2020

048 - Growing Your Practice by Leveraging Webinars with Dr. Chad Woolner

How have you pivoted and adapted your marketing plan? Growing your business in the second half of 2020 and beyond will require integrating new strategies to effectively reach your community. During this episode, we will answer three critical questions for you: 1.) How do I get people to show up to …
047 - Marketing in a Post COVID World
June 2, 2020

047 - Marketing in a Post COVID World

This corona crisis is the 9/11 for this generation – life and business in a post COVID world will be different. Everything has changed. What group are you in doc? Are you waiting for things to pass? Are you doing things the same, or are you committed to pivoting and adapting to be better than ever …
046 - Let’s Get Ready to Start Marketing Again!
May 26, 2020

046 - Let’s Get Ready to Start Marketing Again!

Let’s get ready to start marketing again. Dr. Stephen and Dr. Pete unpack the 10 steps you need to do ultimately. It’s time for you to plan and prepare for starting marketing in a post COVID-19 world. We discuss creating your marketing plan, message, webinars, Facebook Lives and getting your digita…
045 - Why Goal Resetting is Important
May 19, 2020

045 - Why Goal Resetting is Important

What do you do when your goals get derailed by unforeseen circumstances such as the one we’re currently living through? Where does your attention and focus shift to and what is the call-to-action for you and your team? In this episode, Dr. Pete and Dr. Stephen glean insights into why goalsetting an…
044 - Stacking: Navigating Transitions
May 12, 2020

044 - Stacking: Navigating Transitions

Dr. Pete and Dr. Stephen shift their focus from the three stages of The Phoenix Plan to navigating the transitions between each phase. As CEOs, it is critical to navigate transitions with remarkable precision and accuracy in order to achieve remarkable outcomes. In this episode, they analyze the fo…
043 - Creating Your Patient Reactivation Plan
May 5, 2020

043 - Creating Your Patient Reactivation Plan

As we look towards the future and plan for life after the COVID-19 pandemic, we as business owners and leaders must create and follow a specific plan of action. Dr. Pete and Dr. Stephen analyze and break down a ten-step plan for patient reactivation. They discuss strategies and tips for CEOs to ree…
042 - The Phoenix Plan - Mobilization
April 28, 2020

042 - The Phoenix Plan - Mobilization

What can you do as business owners during this crisis to learn, lead and inspire your community of businesses? How can you utilize the three tributaries of internal, external and digital marketing as you mobilize your business to grow and move forward while keeping your 2020 goals in mind? Dr. Pete…
041 - The Phoenix Plan - Reactivation
April 21, 2020

041 - The Phoenix Plan - Reactivation

What can you and your team be doing to reactivate as we come from the stabilization phase and move into the reactivation phase? What do you need to be planning for and preparing for now so you can execute on the reactivation when it’s time? Dr. Pete and Dr. Stephen continue their discussion of thei…
040 - The Phoenix Plan - Stabilization
April 14, 2020

040 - The Phoenix Plan - Stabilization

When it comes to handling crises, how well equipped are you to manage and stabilize your business or practice? Dr. Pete and Dr. Stephen unveil a new series centered on The Phoenix Plan, a critical three-phase action plan that you and other CEOs need to be implementing immediately. They analyze the …
039 - How to Achieve the Best Results with Delegation: Part 3
April 7, 2020

039 - How to Achieve the Best Results with Delegation: Part 3

How can the rhythm of your meetings impact your practice’s success rate? What are the impact of metrics, tracking and reporting systems? Dr. Pete and Dr. Stephen continue their three-part series on mastering the art of delegation. Join them as they break down the final leg of the Ten Steps of Maste…
038 - The CARES Act - Impacts to Chiropractic Practices with Dr. Nick Silveri
April 1, 2020

038 - The CARES Act - Impacts to Chiropractic Practices with Dr. Nick Silveri

What are the eligibility criteria for small businesses under the CARES Act? How much money can small businesses borrow and will that loan be forgiven? To answer these questions and many more, Dr. Pete and Dr. Stephen welcome Dr. Nick Silveri onto the podcast to discuss what this legislation means f…
037 - How a CEO Responds in Times of Uncertainty
March 24, 2020

037 - How a CEO Responds in Times of Uncertainty

How can we respond to a global crisis with optimism, courage and a view towards the future? Dr. Pete and Dr. Stephen address the global pandemic that has recently consumed all of our lives and has begun to wreak economic chaos on everything from small business to major corporations. They dissect te…
036 - 10 Innovative Approaches To Improve Your Delegation: Part 2
March 17, 2020

036 - 10 Innovative Approaches To Improve Your Delegation: Part 2

How can setting expectations and agreements and incentivizing your employees lead to effective delegation? Dr. Pete and Dr. Stephen continue their three-part series on mastering the art of delegation. Join them as they break down the importance of the Scorecard as a tool, marketing, and training yo…
035 - Everything You Need to Know about Mastering Delegation: Part 1
March 10, 2020

035 - Everything You Need to Know about Mastering Delegation: Part 1

How can giving up visibility and control of your practice actually lead to greater clarity? Dr. Pete and Dr. Stephen embark on a three-part series on mastering the art of delegation. Join them as they break down the Ten Steps of Mastering Delegation in order to build a remarkable practice.
034 - Expectations and Agreements: Part 2 - PATIENTS
March 3, 2020

034 - Expectations and Agreements: Part 2 - PATIENTS

What is your relationship with your patients and clients? How are you handling difficult patients who fail to meet expectations? What does it mean to break out and breaking in when running your practice? Dr. Pete and Dr. Stephen continue their discussion regarding the importance of establishing exp…
033 - Expectations and Agreements: Part 1 - TEAM
Feb. 25, 2020

033 - Expectations and Agreements: Part 1 - TEAM

What is your relationship with your team? How is your hiring and new hire onboarding process? Are you setting the right expectations within your team to foster trust and success? Dr. Pete and Dr. Stephen break down the importance of establishing expectations and agreements in order to develop succe…
032 - Collections - Measuring and Exchanging Value
Feb. 18, 2020

032 - Collections - Measuring and Exchanging Value

How much value has your practice generated this year? How do you ensure that you’re on top of the collection part of your business? What are some strategies you can employ to capture critical metrics for your business or practice? Dr. Pete and Dr. Stephen continue their series of discussions on the…
031 - Retention - The Ultimate WIN-WIN!
Feb. 11, 2020

031 - Retention - The Ultimate WIN-WIN!

How do you maintain a steady flow of active patients? How you do define active and inactive patients? What bar are you setting for your patients for them to fully take ownership of their own care? Dr. Pete and Dr. Stephen continue their series of discussions on the four domains of your practice by …
030 - Leveraging Three Sources of Conversion
Feb. 4, 2020

030 - Leveraging Three Sources of Conversion

How do successful practices convert referred patients and other leads into loyal and recurring patients? What are the key factors that influence an organization’s conversion rate and what metrics are most important when it comes to measuring outcomes? Dr. Pete and Dr. Stephen continue their series …
029 - 5 Ways Measuring Attraction Can Improve Your Business
Jan. 28, 2020

029 - 5 Ways Measuring Attraction Can Improve Your Business

How do metrics tie into the overall strategy of your business? How do CEOs incorporate internal process-driven activities to achieve the outcomes they desire? Dr. Pete and Dr. Stephen speak to the importance of metrics – the numbers that define your business. By analyzing one of the four domains of…
028 - Master the Habits CEOs Use to Approach Their Day
Jan. 23, 2020

028 - Master the Habits CEOs Use to Approach Their Day

How do successful CEOs approach their day-to-day lives? How do they prepare to tackle the arduous task of running a practice in order to win the day? How do they stay present in the moment while simultaneously maintaining their focus on the larger goal? Dr. Pete and Dr. Stephen take this opportunit…