#218 Brad Pedersen - Meditation helping with Bankrupcy & Lomi, Smart Waste Kitchen Composter

In 2021, Brad and the team at Pela successfully launched a record-breaking $9.8M crowd-sourced campaign for the Lomi, the world’s first smart waste kitchen composter.

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About Brad Pedersen

Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. In 2008, he founded and scaled Canada’s top toy company, Tech 4 Kids, and subsequently co-founded Pela, the $100m sustainable phone case startup that created an entirely new category. In 2021, Brad and the team at Pela successfully launched a record-breaking $9.8M crowd-sourced campaign for the Lomi, the world’s first smart waste kitchen composter. Brad has a passion for faith, fitness, adventure, and outdoor pursuits and lives in the mountains of British Columbia with his amazing wife, where they are building a beautiful life!

What we Discussed:

- Entrepreneur from a young age ( 4:30 mins)

- His wife that is a partner in Business & Life ( 8 mins)

- Building the Biggest Toy Company in Canada (12 mins)

- Business Bankrupcy ( 15:30 mins)

- Getting fired from a company you founded ( 20:45 mins)

- How Lomi Came about ( 23 mins)

- How he got through Bankrupcy (25 mins)

- The Meditation that worked for Brad ( 28 mins)

- Brads hack of stretching and Meditation ( 31 mins)

- Lessons from his father ( 31:30)

- The fraud in Recycling ( 35 mins)