Helping content marketers more confidently navigate the world of brand storytelling.
Jan. 12, 2021

How to Be More Creative Using Boundaries – Contently, episode 12

How to Be More Creative Using Boundaries – Contently, episode 12

How to be more creative in generating content ideas for your brand. Tools to help you and your team be more creative, and how boundaries can actually help.


On episode 12 of the Marketing With Empathy podcast, Sarah Panus is joined by Deanna Cioppa and leader of Contently's content strategy team. Deanna is a veteran content marketer and strategist who's helped some of the world's most valuable brands create breakthrough content through a combination of data analysis, editorial and strategic workshops, and managed content services. A master storyteller, Deanna holds a masters in magazine journalism from NYU and leads Contently's content strategy team.




  1. Highlights of Deanna's career that led to her current role as Contently’s Director of Strategy Services.

  2. What does the company Contently do?

  3. What inspires Deanna? Where she's finding creative inspiration.

  4. How creative people are sometimes uncomfortable saying they're creative at work. And how this can negatively impact your success at work.

  5. Deanna's approach of ideating content using a boundary of back-to-front vs. front-to-back ideation.

  6. Why Deanna believes boundaries are really good for creativity. There's not much difference between creative problem-solving and creative storytelling, and when you impose one or two "rules" people's creative minds really begin chugging.

  7. "Rules" people can incorporate into their creative discussions.

  8. Examples of "rules" content marketers can incorporate into their creative discussions.

  9. How brands can get here while still providing value to their audiences.

  10. How Deanna measures branded content success.

  11. Deanna shares a mistake she's learned from in her career.







A more focused and aligned brand storytelling marketing strategy is right around the corner! If you’re looking for a quick brand storytelling framework template to plug and play, I’ve got your back. I created this affordable PowerPoint template, with the above five essentials, to help you easily and quickly create your own Brand Storytelling Blueprint®. All you have to do is follow the prompts, update with your brand’s info, and bam—you have your own brand storytelling framework to follow and use for team alignment. LEARN MORE



Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at