Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans. Guest Katie Lantukh, of Murphy Marketing, joins Sarah Panus on episode 14 of the Marketing With Empathy podcast. Katie is the Owner and Creative Director of Murphy Marketing and sits on the Board of StoryBrand.
TOPICS DISCUSSED DURING THIS PODCAST EPISODE
- What is the StoryBrand process or framework?
- The 7 steps of the StoryBrand framework.
- What do you get out of being certified in the StoryBrand process?
- How can the StoryBrand process help brand storytelling professionals do their job better and be more creative?
- What things are creativity inspiring Katie Lantukh right now.
- Katie shares a mistake she's made in her career and how you can learn from it.
LINKS MENTIONED IN THE EPISODE
- StoryBrand: storybrand.com
- Worksheet to walk through StoryBrand process to learn more: mystorybrand.com
- Katie Lantukh Social: Instagram and LinkedIn
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ABOUT THE AUTHOR
Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
