Episodes

Sales and Cigars | Why Most Marketing Plans Fail Small Businesses and What to Do Instead | Episode 217
March 25, 2025

Sales and Cigars | Why Most Marketing Plans Fail Small Businesses and What to Do Instead | Episode 217

🔥 STOP WASTING MONEY ON MARKETING PLANS THAT COLLECT DUST! Get your FREE Strategy Guide now at Had an incredible conversation with Kelly Schuknecht, founder of Two Mile High Marketing! Kelly shared her inspiring journey from publishing to...
Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216
March 18, 2025

Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216

🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks...
Sales and Cigars | How A 7-Second Pitch Deck Landed $3 Million In Funding | Episode 215
March 11, 2025

Sales and Cigars | How A 7-Second Pitch Deck Landed $3 Million In Funding | Episode 215

🔥 MASTER THE PITCH DECK: Get your FREE story guide now at Sergio Yankovenko shares powerful insights on creating winning pitch decks that actually get funded! Hear how he helped a client secure $3 million after an all-night session crafting the...
Sales and Cigars | Why Your Business Is a Sitting Duck for Hackers Making $10,000 Daily | Episode 214
March 4, 2025

Sales and Cigars | Why Your Business Is a Sitting Duck for Hackers Making $10,000 Daily | Episode 214

🔥 SECURE YOUR BUSINESS: The Essential Guide to Cybersecurity & AI for Small Businesses! Get your FREE strategy guide now at I sat down with Jeff Roberts to tackle the growing cybersecurity threats facing small businesses today. We break down...
Sales and Cigars | How Geofencing is Revolutionizing Local Advertising | Episode 213
Feb. 26, 2025

Sales and Cigars | How Geofencing is Revolutionizing Local Advertising | Episode 213

🔥 FINALLY! The Secret Blueprint to Turn Cold Leads into Hot Sales! Don't miss out - snag your FREE guide now at From high school dropout to successful medical device sales and geofencing expert - Ernesto Cullari shares powerful insights on modern...
Sales and Cigars | Turn Cold Connections into Million-Dollar Deals | Episode 212
Feb. 19, 2025

Sales and Cigars | Turn Cold Connections into Million-Dollar Deals | Episode 212

FREE GUIDE: Transform Your Cold Sales Into Hot Leads! Grab your blueprint at From unemployed musician to successful marketing firm owner during a pandemic - Ben Albert shares his raw, unfiltered journey of building a 6-figure business in just one...
Sales and Cigars | Being Yourself on Stage | Episode 211
Feb. 12, 2025

Sales and Cigars | Being Yourself on Stage | Episode 211

Check out the FREE blueprint at - Your fast track to communication that converts! Pro speaker Danny Brassell exposes the raw truth of powerful communication: Your most profound messages emerge from vulnerability, where imperfections transform into...
Sales and Cigars | The Sales Whisperer | Episode 210
Feb. 5, 2025

Sales and Cigars | The Sales Whisperer | Episode 210

Ready to Build a Rockstar Sales Team? Discover Proven Hiring Strategies Today! 🚀 Former Air Force Academy linebacker turned sales expert Wes Schaeffer shares hard-hitting insights on building elite sales teams. From military discipline to sales...
Sales and Cigars | A Business Development Mindset | Episode 209
Jan. 29, 2025

Sales and Cigars | A Business Development Mindset | Episode 209

Stop wasting money on underperforming sales hires. Join the Sales Hiring Secrets LIVE on Jan 28th & transform your team! Secure your spots now: Join me for a candid conversation with Geoff McDaniel, a business development powerhouse who shares...
Sales and Cigars | Get that Book Out | Episode 208
Jan. 21, 2025

Sales and Cigars | Get that Book Out | Episode 208

🎯 Ready to unlock a hidden benefit of writing your business book? Join me and publishing expert Rodney Miles for a smoke-filled conversation that will transform how you think about authorship. Discover how successful entrepreneurs gain...
Sales and Cigars | The 5 Pillars | Episode 207
Jan. 15, 2025

Sales and Cigars | The 5 Pillars | Episode 207

Want to know why most sales accountability programs fail? In this conversation with sales expert Melanie French, we dive into why your sales team's accountability system isn't working. You'll discover the two critical elements that make or break...
Sales and Cigars | Stop Wasting Money on Marketing | Episode 206
Jan. 7, 2025

Sales and Cigars | Stop Wasting Money on Marketing | Episode 206

Curious about the secrets of successful digital marketing? Ever wonder what really happens behind the scenes at marketing agencies? In this conversation with Dave Kryszczak, founder of Spartan Digital, we pull back the curtain on what actually works...
Sales and Cigars | 5 Questions Every Sales Person Must Ask | Episode 207
Dec. 31, 2024

Sales and Cigars | 5 Questions Every Sales Person Must Ask | Episode 207

Want to close more sales? 👉 Get the blueprint to transform your customer relationships at Watch what happens when you ask your customers these 5 game-changing questions. A 5 question framework that helped countless businesses boost their recurring...
Sales and Cigars | Ross Reida | Exit Your Business | Episode 206
Dec. 25, 2024

Sales and Cigars | Ross Reida | Exit Your Business | Episode 206

Accelerate your sales results with proven strategies from industry veterans. Take your team to the next level with our Sales Velocity program for 7 days only: Want to know how a solo entrepreneur turned his industry expertise into a major tech...
Sales and Cigars | Most Sales Leaders Get This Wrong And Lose Million Dollar Deals | Episode 205
Dec. 18, 2024

Sales and Cigars | Most Sales Leaders Get This Wrong And Lose Million Dollar Deals | Episode 205

Ready to scale? Join our 7-day Sales Velocity program and receive exclusive bonuses. Sign up today! The million-dollar mistake most salespeople make isn't their pitch - it's misreading who actually makes the decisions. In this conversation with CEO...
Sales and Cigars | Communication Words and Stories | Episode 204
Dec. 11, 2024

Sales and Cigars | Communication Words and Stories | Episode 204

In this episode, I sit down with Aurora Winter, an award-winning author, and a successful serial entrepreneur. Join Aurora Winter as she reveals the neuroscience behind effective communication and storytelling. Learn how to craft messages that...
Sales and Cigars | Communication WTF | Episode 203
Dec. 3, 2024

Sales and Cigars | Communication WTF | Episode 203

Are you struggling to hire and retain top salespeople? Is your sales team missing revenue targets? Head to now. Helix Sales Development's Walter Crosby gets candid on communication - the root cause of most problems.  From upfront agreements to...
Sales and Cigars | Isaac Mashman | Unlocking the Power of Personal Branding | Episode 202
Nov. 26, 2024

Sales and Cigars | Isaac Mashman | Unlocking the Power of Personal Branding | Episode 202

In this episode of Sales and Cigars, Walter Crosby sits down with Isaac Mashman, founder of Mashman Ventures, to dive deep into the essentials of personal branding and its unique power in today’s digital marketplace.  Isaac shares insights into...
Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201
Nov. 19, 2024

Sales and Cigars | J. Lesperance | Unpacking Intellectual Property with The Patent Baron | Episode 201

Walter Crosby welcomes intellectual property expert J. Lesperance, known as "The Patent Baron." They explore the world of IP for business owners—breaking down trademarks, copyrights, patents, and trade secrets. JB’s unique background as both an...
Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200
Nov. 12, 2024

Sales & Cigars | Jim Packard | Employee & Client Retention | Episode 200

In this episode of Sales and Cigars, host Walter Crosby sits down with Jim Packard, President of Rainmaker Marketing, Inc. Jim discusses with us insights on customer retention and brand loyalty. He shares his unique strategies for keeping clients...
Sales & Cigars | Brad Koch, Business Coach and Former Marine |  Episode 199
Nov. 5, 2024

Sales & Cigars | Brad Koch, Business Coach and Former Marine | Episode 199

In this episode, host Walter Crosby sits down with Brad Koch, a business coach with a fascinating journey from the Marine Corps to the world of business coaching. Brad shares powerful insights on transitioning from military to civilian life,...
Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198
Oct. 29, 2024

Sales & Cigars Podcast | Marty Fahncke | Stages of Exiting Your Business | Episode 198

In this episode, I sit down with Marty, a seasoned entrepreneur who knows a thing or two about building businesses from the ground up and selling them for big paydays. Marty’s been through it all, from starting a grassroots business in a local...
Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197
Oct. 22, 2024

Sales and Cigars Podcast | Taking Ownership of Your Sales Career | Episode 197

Walter Crosby dives deep into personal responsibility when it comes to career development in sales. Drawing from real-life experiences, Walter stresses the importance of taking charge of your own growth, whether you're a salesperson, manager, or...
Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196
Oct. 15, 2024

Sales and Cigars Podcast | Solving Sales and Messaging Misalignment | episode 196

In this episode of Sales and Cigars, Walter Crosby dives into one of the most critical issues businesses face: aligning their vision with their sales team's messaging. Walter shares insights on how disconnects in communication between leadership,...